Our Own Brand

BACKGROUND

Please describe your company and position.

I am the Director of an online retail company

Describe what your company does in a single sentence.

Online retail and manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Improve organic social presence
• Scale paid social
• Improve brand

SOLUTION

How did you find Our Own Brand?

Online Search

Why did you select Our Own Brand over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Our Own Brand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Our Own Brand to enhance our digital presence and brand recognition. They provide invaluable advice on our digital strategy, significantly boosting our social media presence and scaling our paid social campaigns on Meta. They also regularly create outstanding videos and photos. Their expertise in identifying and leveraging current trends has ensured our content remains fresh and engaging, resulting in a stronger brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By working with Our Own Brand in both a paid and organic we've been able to focus on content that our customers find engaging and useful. Our Own brand have managed to significantly grow our social presence in months. Additionally we've significantly scaled our social marketing. Our Own Brand has been instrumental in guiding us through this, ensuring that our digital ads resonate with our audience and deliver a good ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're a well organised team, using slack and other familiar tools to keep organised. I find that they finish projects regularly ahead of schedule and we've never had any issues working with them. They try really hard to impress.

What was your primary form of communication with Our Own Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good agencies genuinely care about the brand that they're working with. This is actually much harder to find than you might think! Our Own Brand is a great team. They've really elevated our brand and I'm really grateful for what they have achieved to date. Working with Sarah and her team is a delight and I'm glad we found them.

Are there any areas for improvement or something Our Own Brand could have done differently?

Any issues have been minor and ironed out whenever we explain them.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a retail company

Describe what your company does in a single sentence.

Eyewear design and manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Manage the production of our brand campaigns
• Organise photoshoots for global campaigns

SOLUTION

How did you find Our Own Brand?

• Online Search
• Clutch Site

Why did you select Our Own Brand over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OOB successfully managed a number of our brand campaigns, organising the shoots right through to delivering the assets. Every little detail was covered such as casting, location recce, photographers, mood boards, health and safety, videos and lighting teams and much more. We have worked together on a number of shoots and they are always impeccably organised no matter where the location. This makes them an incredibly easy and fun agency to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with OOB the feedback we have received globally about our campaigns has significantly improved, customers wanting to use the assets in store and an increase in digital engagement since launching these various campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OOB always met the timeline, even when it was a last-minute brief. I really appreciated working with an agency that didn’t add any surprise costs - they have always been very transparent with the budget. When delivering assets, they are always very willing to make any last-minute edits until all are finalized and approved.

What was your primary form of communication with Our Own Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Above the great service, OOB have an incredible team with a friendly, down-to-earth culture which made working with this agency so easy and a lot of fun. I always had confidence that they would meet/exceed our expectations, and they became a natural extension of our in-house team. OOB also have great connections with freelancers in the industry, and you can tell they have been carefully selected to meet the standard and team fit.

Are there any areas for improvement or something Our Own Brand could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of a financial services company

Describe what your company does in a single sentence.

We help people move forward with credit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Social content creation for a new brand campaign

SOLUTION

How did you find Our Own Brand?

Online Search

Why did you select Our Own Brand over others?

• Close to my geographic location
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Content creation for a rebrand of one of our direct to consumer brands. OOB made 50+ assets for us ranging from product feature based content, animations, carousels and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Assets created

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OOB were extremely punctual with weekly content delivery, to a high standard too. They exceeded our expectations and our internal stakeholders were impressed with the outcome. They were also incredibly efficient with making any amends upon initial content reviews.

What was your primary form of communication with Our Own Brand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their keen eye for content in this ever-changing and fast paced space. They know what works within social and have a great way of applying this to the range of clients they work with. Their content production is slick, engaging, and enticing. We also get along incredibly well with their team and so there is a great culture fit as well!

Are there any areas for improvement or something Our Own Brand could have done differently?

None at all, their delivery, execution and communication is on point and was exactly what we are looking for.

BACKGROUND

Please describe your company and your position there.

I'm Head of Digital Marketing & Web Strategy for the International Anti-Poaching Foundation. An organization that is working towards ending poaching in Africa through community-led conservation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand?

Social Media Management

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched through reviews, platforms, and awards and found this brand was performance focused but truly cared for us as a client and would do their absolute best to achieve our goals and grow the brand.

Describe the project in detail and walk through the stages of the project.

After an initial kickoff call, the OOB team went and produced a pitch deck for what they could bring to the table. It was simple yet comprehensive and made us instantly feel they knew how to improve all our channels. From there they started building content and driving engagement through all the platforms.

How many resources from the vendor's team worked with you, and what were their positions?

We had the founder, their digital team, and a lead person on our account. We have been well taken care off and never had any issues, we are actually the bottleneck and could do so much more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen increased follower counts across all accounts and donations being driven through organic posts, which is fantastic.

How effective was the workflow between your team and theirs?

It's been fantastic, we catch up weekly. Work through the up coming content and any bottlenecks and move on. TIme spent is short and of high value. Couldn't ask for a better workflow.

What did you find most impressive or unique about this company?

They continue to spend time pushing us to get the best result. So many agencies just take their monthly retainer and sit back, but the OOB team is always looking for ways to grow the account and keep pushing. Their team behind the scenes is also top-notch, bringing fantastic design and editing to the table.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the president of an online ecommerce store for XaaS services marketplace. We plan to connect buyers and sellers of XaaS offerings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand, and what were your goals?

Out business needed a completely unique brand to separate from traditional IT services industry. The brand needed to be focused more at a younger demographic as well as a less technical one. Our goal was to create a fresh and unique brand to match this paradigm shift.

SOLUTION

How did you select this vendor?

This space of brand building is crowded and seems to be difficult to navigate. OOB had been exposed to the right projects and really understood where we wanted to go.

Describe the scope of their work in detail, including any steps and the final deliverables.

Communicated directly with the president on all aspects of the brand build. Project consisted of full branding including logos, taglines, and brandbook. The team added an extra mini video set that showcases the brand nicely.

How many people from the vendor's team worked with you, and what were their positions?

The founder was my primary contact. She coordinated the team in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still pre-launch, but the branding is premium in feel and very slick, but also very approachable. Exactly what we asked for...

Describe their project management style, including communication tools and timeliness.

Google meet and Email were the primary communication tools. Communication was a little light sometimes, but the team seemed to have great insight into the actions needed.

What did you find most impressive or unique about this company?

Their understanding vision of the brand was very impressive. As the concepts came in, the excitement, even from our side, grew as well.

Are there any areas for improvement or something they could have done differently?

I would have liked a little more real time communications with a tool like Slack/Teams.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of VirtuAll, Inc. We are an online, telehealth medical software platform. We service multiple medical disciplines and practices, offering high-speed, customization of patient-provider experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand?

We hired Our Own Brand for several important projects. We utilized their creativity and influence regarding our overall design, logo, colors, font styles, and overall branding. We also hired Our Own Brand to design both the UX experience and medical provider interface and design. Lastly, they designed our website, which has proven to be an invaluable resource in gaining new clients.

SOLUTION

How did you select this vendor?

They were referred to us by the software engineer company we hired to build out the software.

Describe the scope of their work in detail.

After several meetings and gaining information about our company and our ideal clientele, Our Own Brand, started laying out the design process for the look of our company. We discussed, in depth, the overall vibe we wanted to portray to potential clients. After laying the foundation for our design and branding theme we were able to branch out and complete the other projects.

What was the team composition?

I primarily worked directly with Richard and Sarah on all the projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase positive reviews from clients.

How effective was the workflow between your team and theirs?

In addition to weekly meetings, we were able to collaborate easily throughout the process of working together on this project.

What did you find most impressive about this company?

Their organic creative collaboration added so much to our project. I am incredibly grateful for their insight and direction. They contributed in numerous ways to improve the overall functionality and aesthetic of our website and software.

Is there any area for improvement or anything that could have been done differently?

Probably have a set list of deliverables with each new project that we started would have allowed for better financial planning on our end.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Own Brand?

We were launching a new product into the market, and we needed help to develop our brand for it.

SOLUTION

What was the scope of their involvement?

Our Own Brand developed our website from scratch on WordPress. In addition, they’ve done the branding portion for the new product we’re launching, which includes identity, logo, color schemes, brand guidelines, and animated videos.

In addition to that, they’re currently doing maintenance and updates to our site.

What is the team composition?

We’ve been working with Sarah (Founder) and Richard (Co-Founder).

How did you come to work with Our Own Brand?

I found them through Google, and I chose their offer amongst 3–4 other providers because they seemed the most competitive and creative with the best pricing.

How much have you invested in them?

We’ve spent £15,000–£20,000 (approximately $18,900–$25,300 USD) with them so far.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received good feedback on the platform. We’ve also got good initial engagement after its launch — we’ve had 30–50 inquiries from businesses and local government projects.

How did Our Own Brand perform from a project management standpoint?

Project management has been perfect; they’re flexible and accommodating with our dates, tight deadlines, and budgets. Overall, they go above and beyond through a friendly approach. Regarding communication, we use phone calls, emails, and Zoom.

What did you find most impressive about them?

We’re impressed with the work they did in putting the website together.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they know what they’re doing and are an experienced team that has done a really good job.

Do you have any advice for potential customers?

Have a clear brief initially; they’re a flexible team that can always tailor the project to meet your needs.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Genie Drinks Limited, a soft drinks brand selling modern soft drinks for adults.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Own Brand?

We recently went through a rebranding process with another agency, but we had social media channels with our old branding still, and we needed to update those accounts with our new one. Our purpose was to move our new brand forward to grow our follower base. We also wanted to make sure that we communicated what it represented clearly.

SOLUTION

What was the scope of their involvement?

Our Own Brand has helped us implement our new brand in all of our digital channels — that was their first task. Initially, we provided them with our brand guidelines and style guides. We also showed them how our new brand should look. Then, they helped us deploy the imagery sampled by our branding agency, and they made the transition from our old to our new brand in our social media accounts.

Since then, Our Own Brand has been helping us with social media management (SMM), using our new brand guidelines to ensure that our content feels part of that new brand. They’ve also helped us change how we communicate with users to better match our voice with the new brand.

As part of their SMM efforts, they interact with our community and potential partners and create the content necessary to engage them and help us grow our follower base. Additionally, they plan our social media output and identify the right audience to target our products to. Furthermore, Our Own Brand has also helped us launch Twitter, Pinterest, and TikTok accounts, and they’ve set up a social media e-store to offer our products.

What is the team composition?

We work with an account director, an account manager, and a social media manager.

How did you come to work with Our Own Brand?

We put out a tender to find someone who could manage our social media accounts. Before that, Our Own Brand had already worked with us on building our website. Thus, when we launched the tender, they approached us to help us with SMM, and we decided to work with them again.

How much have you invested in them?

We’ve spent around £25,000 (approximately $31,000 USD).

What is the status of this engagement?

Our partnership began in August 2021, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Own Brand has helped us increase our social media reach. Our follower base has gone from 3,500–7,000 followers since we started working with them, and we’re now reaching more people than we ever have. Between January and February 2022, our Instagram impressions grew by 7,000, and our engagement grew by another 7,000 interactions. Overall, our statistics are growing monthly, and everything is going the right way; we’re getting more likes, shares, and engagement than before.

In addition to that, Our Own Brand has executed the look and feel of our new branding on social media very well. I also like their copywriting because it accurately reflects our voice. All things considered, we’re very happy with their work, and we enjoy working with them.

I believe that social media has less impact than before, so growing accounts is harder. However, Our Own Brand has done a great job at growing our accounts fastly and consistently enough to consolidate a genuine community of followers; we’re very happy with that community.

How did Our Own Brand perform from a project management standpoint?

Our Own Brand’s project management has been very good. They’ve successfully delivered their work on time and on budget. We use Trello and HeyOrca to manage the project, and we use Slack for communication.

What did you find most impressive about them?

Our Own Brand is a pleasure to work with, and they deliver what they say they are going to deliver — I would highly recommend them. From the start, they believed in our brand and our mission, and they’ve truly supported us along the way. Their team understands where we are going and what we want to achieve. Overall, I feel that they’ve been real partners.

Are there any areas they could improve?

It would be great if Our Own Brand helped us find more brand partnerships than they currently are. They’re doing a great job overall, but we feel that we’re finding more partnerships than they. Still, it is understandable that we’re doing a better job in that regard because we’re part of the industry and have close relationships with other people within it. Other than that, I don’t have any constructive feedback for them; they’re doing a very good job.

Do you have any advice for potential customers?

Firstly, I would highly recommend working with Our Own Brand. As for advice, I can tell you to take their proposal seriously, meet their team, and work closely with them because they’re pleasurable to work with and great at what they do.

BACKGROUND

Please describe your company and your position there.

I'm Head of Creative Partnerships for an international Music Production company. We create and curate music for media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand?

Our Own Brand are providing ongoing social media management services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through a rigorous process of vetting companies to partner with. OOB were warm, professional and we appreciated the patience and hand holding they provided to help us build our brand story authentically and organically in the social media space. We also liked how their team camaraderie echoed our own.

Describe the project in detail and walk through the stages of the project.

We're in an on-going working partnership where we communicate daily via Slack and have learnt to streamline our process for creative sign off using Hey Orca. We have monthly content planning meetings but often meet more frequently when a project or team member has questions or concepts.

How many resources from the vendor's team worked with you, and what were their positions?

We work with most of the OOB team, including the company directors, but with their social and content manager on a daily basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've grown organically on Instagram, Linkedin, FB with key audiences indicators growing daily. We've found huge success creating original educational content posted on reels that we will be posting on TikTok starting this month and with more confidence surrounding our ability to create valuable content and have OOB design and manage it, we are ready to explore paid media options to push the content we now know is the most valuable to our audiences and for our brand identity.

How effective was the workflow between your team and theirs?

Our workflow has become more streamlined each month. They understand our brand language more naturally and we have confidence in their design and creative concepts based on the success we've experienced.

What did you find most impressive or unique about this company?

We've found them to be happily amenable to our needs, flexible, positive with their feedback/comments. They work as a machine in the same way we do as an international company and have accommodated us outside the normal working hours when needed.

Are there any areas for improvement or something they could have done differently?

As we grow and evolve as a company, we're learning what works on our platforms. Together we've navigated the audience response and where we're not seeing the best results, we've taken note and redirected accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m one of the directors of a boutique eco music festival. Our festival takes place in the mountains in Bulgaria.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Own Brand?

We needed help with social media marketing, PR, and community management. We wanted to expand on the cult following our festival had to attract a wider audience.

SOLUTION

What was the scope of their involvement?

We’ve worked with them to manage and run ads on our social media platforms, including Instagram, Twitter, and Facebook. They’re working to grow our audiences on these platforms. Their team has done PPC work as well as PR and press projects. They also assist with content creation. They’ve been present at some of our festivals, interviewing musicians, artists, and other vendors and performers to build the content.

What is the team composition?

We worked initially with Sarah (Co-Founder) and Richard (Co-Founder). Now that our engagement has grown, we’ve also worked with their production team, their social team, and an account manager.

How did you come to work with Our Own Brand?

They were recommended to us by a mutual colleague. We took a look at their website and were impressed with their previous work. They seemed like a good fit for us.

How much have you invested with them?

We’ve spent over £25,000 (approximately $35,000 USD).

What is the status of this engagement?

We’ve worked together since May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since starting our work with them, our collective following has grown by about 45% and we’ve been able to sell festival tickets more quickly. Our audience has grown to be more international, which is great. Their results are consistent and reliable, and we’ve been able to connect with them on a personal level as well. They have a very tailored approach. Their team is very down-to-earth and conservation-minded.

How did Our Own Brand perform from a project management standpoint?

They’ve done great. Sarah’s taken on the project manager role. Their team delivered everything on time and on budget. We’ve used Trello and Slack, providing us with a direct line of communication to each other. We also have weekly calls so that we can approve any content they create.

What did you find most impressive about them?

They genuinely care and want to do a great job. Their team took the time to get to know our goals and beliefs. I couldn’t recommend them highly enough.

Are there any areas they could improve?

I can’t think of anything. We’ve had a great experience with them.

Do you have any advice for potential customers?

Definitely work with them. If you give them the space to be creative, you’ll be happy with the results. They’re a great company made up of great people.