Can you share any outcomes from the project that demonstrate progress or success?
We now have a much improved branding that looks really cohesive and complementary. I have received lots of unsolicited compliments on the new brand from customers, investors, family and friends.
We now have a means of monetising our blog traffic through the sale of physical products, bookable meetings and affiliate links. We can much more easily manage the content of our website ourselves.
How effective was the workflow between your team and theirs?
It was very smooth. Both Sarah and Rich made themselves readily available whenever there were things to talk through.
What did you find most impressive about this company?
This was a highly complex project, that required a great deal of sensitivity and thought. Both Sarah and Rich were adept at understanding what we were trying to achieve and how to realise that. They weren't phased by the complexity of it and put a lot of effort into making it as good as it possibly could be. I really felt like they were part of our team.
Are there any areas for improvement?
With any project like this customer feedback is to be expected. The one area I think they could improve for next time is building in more time for customer feedback and responding to that within the initial plan. If it's not needed, that's great, but I think it would be helpful to schedule that in.
I also think it would be helpful to keep track of customer feedback in Google Sheets or similar so that it's easier to keep on top of what has been requested and completed. This would have been particularly helpful for the website build, because there were lots of little things to adjust that got easily lost in the exchange of emails.