Our Own Brand

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Lunzer Wine, a small boutique wine company specializing in high-end corporate events. We also have a curated online shop, and my business partner focuses on wine investment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Own Brand?

Our company was going through a restructuring process, so we needed help with a complete rebranding.

SOLUTION

What was the scope of their involvement?

Our Own Brand has helped us go through a complete rebranding, which has included creating a new website for us from scratch based on the new branding. In addition to that, their team has offered consultancy, so they've provided us with their expert opinion regarding our branding and marketing. As for the technologies used, the site uses Shopify to work as an online store.

Initially, we had a very open conversation about what we wanted the company to be and what was changing. Before focusing on wine events, it was purely an events company. However, we started with the wine investment and established a wine shop on the side. Therefore, our main objective was to create a company umbrella for all those different business pillars.

Given that we know our target market, we already had an idea of what was attractive to that market. Our brand had to be a bit understated but very elegant, exclusive, and traditional. Our concept was built around my business partner; he's the one with the amazing talent and knowledge about wine. Therefore, our objective was to balance who he was with the branding look and feel. Since assessing our brief, Our Own Brand has guided us throughout the whole process step by step.

Now, Our Own Brand provides ongoing support as well. A great thing about using Shopify is that we can handle a lot of things on our website ourselves. However, if there's something we can't do ourselves, they help us out. Recently, they've helped us capture a lot of data, launch different types of newsletters, and figure out how to automate evergreen campaigns. Basically, they hold our hands in the marketing space.

What is the team composition?

The two main teammates from Our Own Brand we communicate with are Sara and Richard (Co-Founders). Still, we've also worked with a designer who created our logo. However, whenever someone else works on the project, Richard is still our intermediary. Richard focuses more on the data and technology side, whereas Sara focuses more on the account management and business side.

How did you come to work with Our Own Brand?

We did some research before finding Our Own Brand. The research process was very interesting. While going through this process, my business partner found out that their website was amazing. Moreover, Our Own Brand had some past clients who had a very similar look and feel to the one we wanted. Then, we realized that they were based 100 meters from our house, so we thought it was meant to happen.

Choosing them felt right due to their approach. They were very open, accommodating, and interested in our project; they had a really good energy. We also liked the work they had done.

How much have you invested with them?

We've spent around £130,000–£150,000 (approximately $167,000–$193,000 USD), although I'm not completely sure.

What is the status of this engagement?

We began looking for agencies in September 2021. To date, our engagement with Our Own Brand is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's difficult to measure the impact of Our Own Brand's work. They've helped us create the brand for a completely new company. Of course, we've seen that we're reaching more people and that our database is growing, but I don't have quantitative results.

As for qualitative feedback, we've received a lot of positive comments on Our Own Brand's work. This process was done in several steps. I wasn't very involved in the first phase of the project, and our project manager asked them to do something very generic because he hadn't truly identified our brand identity; he didn't have the passion I had for what I wanted.

Therefore, for the second phase, I jumped in and requested to redo the work. We worked very hard internally on defining our purpose and philosophy. Our Own Brand was great at understanding our ideas, and they managed to create a very personal website. They even went above and beyond to bring a photographer and a videographer. Now, our whole website conveys the personality of my business partner, and a lot of visitors have commented on that.

Moreover, Our Own Brand's consultancy service has been amazing. Given that branding isn't our expertise, we sometimes don't have the right words for what we want. However, Our Own Brand has been great at guiding us and coming up with cost-effective ideas. Our collaboration is quite intuitive, and our personalities and values match. They intuitively know what we're after, and they listen well.

How did Our Own Brand perform from a project management standpoint?

Our Own Brand has delivered on budget. As for the timelines, we've sometimes had to chase them. However, based on my experience, that's common for agencies. Some things have taken a little bit longer than expected, but maybe our expectations have been a bit too high. Overall, Our Own Brand has worked really well.

We have very open and almost informal communication with Our Own Brand, which is lovely. We communicate a lot via emails, text messages, and Zoom and Microsoft Teams meetings. Given that we're a very small company, there hasn't been the need to use bigger project management tools.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Both Sara and Richard are accommodating, welcoming, and brilliant to work with. Richard, in particular, has been very helpful to me. I can always ask him silly questions, and he always guides me whenever I don't know what I'm doing. I appreciate his hand-holding and the fact that he's always open to sharing his ideas. Throughout our engagement, we've become very good friends of theirs. They're dynamic and forward-thinking.

What did you find most impressive about them?

Overall, they're very decent people with not a lot of ego. They listen to us and try to accommodate what we want. I worked with other agencies in the past, and they sometimes acted as if they were above us because they were the experts. However, that doesn't happen with Our Own Brand.

Are there any areas they could improve?

I can't think of anything Our Own Brand could improve on. We're very happy with their work.

Do you have any advice for future clients of theirs?

As mentioned earlier, the project manager from our side, who was supposed to handle the rebranding process, did not put in the time and effort to create very clear directions and a clear briefing. Therefore, Our Own Brand simply followed the brief, which was quite generic. They even told me that what we had requested was very generic, so I had to step in.

Therefore, here's my advice: You have to be very clear about who you are as a company, what your purpose is, and what feeling you want to convey in the market. Moreover, you need to know your target audience. Thus, do your own homework and be very clear in your brief before bringing an agency into the project. Not being clear confuses the agency, creates delays, and results in a product you weren't expecting.

BACKGROUND

Please describe your company and position.

I am the Director of The Little Kew Nursery

Describe what your company does in a single sentence.

The little Kew nursery is an exciting new nursery providing a fun, safe day care for children ages 0-5

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Create a New Brand
• Create a Website
• Help With Launching our Business

SOLUTION

How did you find Our Own Brand?

Personal Referral

Why did you select Our Own Brand over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Our Own Brand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our Own Brand exceeded our expectations in every way! They brilliantly handled the branding, website design and build, and print design for The Little Kew Nursery. The team were incredibly creative and professional, bringing our vision to life with stunning visuals and a user-friendly website. Their attention to detail and commitment to quality were evident in every aspect of their work. 
We couldn't be happier with the results and highly recommend Our Own Brand for any creative project. Thank you for helping us create a beautiful and engaging presence for our nursery!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from the project included over 1000 enrollment inquiries within the first week of website launch, and overwhelmingly positive feedback from parents and the community. We have now successfully filled all places for our nursery

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They delivered all assets on time and were highly responsive to our needs, accommodating our requests and providing regular updates throughout the process. In fact, they went the extra mile on a few cases and overdelivered on what was agreed, such as extra versions and sizes of banners and print assets, and social media assets for when we launch our socials

What was your primary form of communication with Our Own Brand?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their unique ability to blend creativity with strategic thinking. They haven't just delivered beautiful designs; they have crafted a cohesive brand experience that truly resonates with our audience.

Are there any areas for improvement or something Our Own Brand could have done differently?

None at all, they were a joy to work with

BACKGROUND

Please describe your company and position.

I am the Director of an online retail company

Describe what your company does in a single sentence.

Online retail and manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Improve organic social presence
• Scale paid social
• Improve brand

SOLUTION

How did you find Our Own Brand?

Online Search

Why did you select Our Own Brand over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Our Own Brand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Our Own Brand to enhance our digital presence and brand recognition. They provide invaluable advice on our digital strategy, significantly boosting our social media presence and scaling our paid social campaigns on Meta. They also regularly create outstanding videos and photos. Their expertise in identifying and leveraging current trends has ensured our content remains fresh and engaging, resulting in a stronger brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By working with Our Own Brand in both a paid and organic we've been able to focus on content that our customers find engaging and useful. Our Own brand have managed to significantly grow our social presence in months. Additionally we've significantly scaled our social marketing. Our Own Brand has been instrumental in guiding us through this, ensuring that our digital ads resonate with our audience and deliver a good ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're a well organised team, using slack and other familiar tools to keep organised. I find that they finish projects regularly ahead of schedule and we've never had any issues working with them. They try really hard to impress.

What was your primary form of communication with Our Own Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good agencies genuinely care about the brand that they're working with. This is actually much harder to find than you might think! Our Own Brand is a great team. They've really elevated our brand and I'm really grateful for what they have achieved to date. Working with Sarah and her team is a delight and I'm glad we found them.

Are there any areas for improvement or something Our Own Brand could have done differently?

Any issues have been minor and ironed out whenever we explain them.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a retail company

Describe what your company does in a single sentence.

Eyewear design and manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Manage the production of our brand campaigns
• Organise photoshoots for global campaigns

SOLUTION

How did you find Our Own Brand?

• Online Search
• Clutch Site

Why did you select Our Own Brand over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OOB successfully managed a number of our brand campaigns, organising the shoots right through to delivering the assets. Every little detail was covered such as casting, location recce, photographers, mood boards, health and safety, videos and lighting teams and much more. We have worked together on a number of shoots and they are always impeccably organised no matter where the location. This makes them an incredibly easy and fun agency to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with OOB the feedback we have received globally about our campaigns has significantly improved, customers wanting to use the assets in store and an increase in digital engagement since launching these various campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OOB always met the timeline, even when it was a last-minute brief. I really appreciated working with an agency that didn’t add any surprise costs - they have always been very transparent with the budget. When delivering assets, they are always very willing to make any last-minute edits until all are finalized and approved.

What was your primary form of communication with Our Own Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Above the great service, OOB have an incredible team with a friendly, down-to-earth culture which made working with this agency so easy and a lot of fun. I always had confidence that they would meet/exceed our expectations, and they became a natural extension of our in-house team. OOB also have great connections with freelancers in the industry, and you can tell they have been carefully selected to meet the standard and team fit.

Are there any areas for improvement or something Our Own Brand could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of a financial services company

Describe what your company does in a single sentence.

We help people move forward with credit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Our Own Brand to accomplish?

• Social content creation for a new brand campaign

SOLUTION

How did you find Our Own Brand?

Online Search

Why did you select Our Own Brand over others?

• Close to my geographic location
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Content creation for a rebrand of one of our direct to consumer brands. OOB made 50+ assets for us ranging from product feature based content, animations, carousels and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Assets created

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OOB were extremely punctual with weekly content delivery, to a high standard too. They exceeded our expectations and our internal stakeholders were impressed with the outcome. They were also incredibly efficient with making any amends upon initial content reviews.

What was your primary form of communication with Our Own Brand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their keen eye for content in this ever-changing and fast paced space. They know what works within social and have a great way of applying this to the range of clients they work with. Their content production is slick, engaging, and enticing. We also get along incredibly well with their team and so there is a great culture fit as well!

Are there any areas for improvement or something Our Own Brand could have done differently?

None at all, their delivery, execution and communication is on point and was exactly what we are looking for.

BACKGROUND

Please describe your company and your position there.

I'm Head of Digital Marketing & Web Strategy for the International Anti-Poaching Foundation. An organization that is working towards ending poaching in Africa through community-led conservation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand?

Social Media Management

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched through reviews, platforms, and awards and found this brand was performance focused but truly cared for us as a client and would do their absolute best to achieve our goals and grow the brand.

Describe the project in detail and walk through the stages of the project.

After an initial kickoff call, the OOB team went and produced a pitch deck for what they could bring to the table. It was simple yet comprehensive and made us instantly feel they knew how to improve all our channels. From there they started building content and driving engagement through all the platforms.

How many resources from the vendor's team worked with you, and what were their positions?

We had the founder, their digital team, and a lead person on our account. We have been well taken care off and never had any issues, we are actually the bottleneck and could do so much more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen increased follower counts across all accounts and donations being driven through organic posts, which is fantastic.

How effective was the workflow between your team and theirs?

It's been fantastic, we catch up weekly. Work through the up coming content and any bottlenecks and move on. TIme spent is short and of high value. Couldn't ask for a better workflow.

What did you find most impressive or unique about this company?

They continue to spend time pushing us to get the best result. So many agencies just take their monthly retainer and sit back, but the OOB team is always looking for ways to grow the account and keep pushing. Their team behind the scenes is also top-notch, bringing fantastic design and editing to the table.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the president of an online ecommerce store for XaaS services marketplace. We plan to connect buyers and sellers of XaaS offerings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand, and what were your goals?

Out business needed a completely unique brand to separate from traditional IT services industry. The brand needed to be focused more at a younger demographic as well as a less technical one. Our goal was to create a fresh and unique brand to match this paradigm shift.

SOLUTION

How did you select this vendor?

This space of brand building is crowded and seems to be difficult to navigate. OOB had been exposed to the right projects and really understood where we wanted to go.

Describe the scope of their work in detail, including any steps and the final deliverables.

Communicated directly with the president on all aspects of the brand build. Project consisted of full branding including logos, taglines, and brandbook. The team added an extra mini video set that showcases the brand nicely.

How many people from the vendor's team worked with you, and what were their positions?

The founder was my primary contact. She coordinated the team in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still pre-launch, but the branding is premium in feel and very slick, but also very approachable. Exactly what we asked for...

Describe their project management style, including communication tools and timeliness.

Google meet and Email were the primary communication tools. Communication was a little light sometimes, but the team seemed to have great insight into the actions needed.

What did you find most impressive or unique about this company?

Their understanding vision of the brand was very impressive. As the concepts came in, the excitement, even from our side, grew as well.

Are there any areas for improvement or something they could have done differently?

I would have liked a little more real time communications with a tool like Slack/Teams.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of VirtuAll, Inc. We are an online, telehealth medical software platform. We service multiple medical disciplines and practices, offering high-speed, customization of patient-provider experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Our Own Brand?

We hired Our Own Brand for several important projects. We utilized their creativity and influence regarding our overall design, logo, colors, font styles, and overall branding. We also hired Our Own Brand to design both the UX experience and medical provider interface and design. Lastly, they designed our website, which has proven to be an invaluable resource in gaining new clients.

SOLUTION

How did you select this vendor?

They were referred to us by the software engineer company we hired to build out the software.

Describe the scope of their work in detail.

After several meetings and gaining information about our company and our ideal clientele, Our Own Brand, started laying out the design process for the look of our company. We discussed, in depth, the overall vibe we wanted to portray to potential clients. After laying the foundation for our design and branding theme we were able to branch out and complete the other projects.

What was the team composition?

I primarily worked directly with Richard and Sarah on all the projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase positive reviews from clients.

How effective was the workflow between your team and theirs?

In addition to weekly meetings, we were able to collaborate easily throughout the process of working together on this project.

What did you find most impressive about this company?

Their organic creative collaboration added so much to our project. I am incredibly grateful for their insight and direction. They contributed in numerous ways to improve the overall functionality and aesthetic of our website and software.

Is there any area for improvement or anything that could have been done differently?

Probably have a set list of deliverables with each new project that we started would have allowed for better financial planning on our end.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Our Own Brand?

We were launching a new product into the market, and we needed help to develop our brand for it.

SOLUTION

What was the scope of their involvement?

Our Own Brand developed our website from scratch on WordPress. In addition, they’ve done the branding portion for the new product we’re launching, which includes identity, logo, color schemes, brand guidelines, and animated videos.

In addition to that, they’re currently doing maintenance and updates to our site.

What is the team composition?

We’ve been working with Sarah (Founder) and Richard (Co-Founder).

How did you come to work with Our Own Brand?

I found them through Google, and I chose their offer amongst 3–4 other providers because they seemed the most competitive and creative with the best pricing.

How much have you invested in them?

We’ve spent £15,000–£20,000 (approximately $18,900–$25,300 USD) with them so far.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received good feedback on the platform. We’ve also got good initial engagement after its launch — we’ve had 30–50 inquiries from businesses and local government projects.

How did Our Own Brand perform from a project management standpoint?

Project management has been perfect; they’re flexible and accommodating with our dates, tight deadlines, and budgets. Overall, they go above and beyond through a friendly approach. Regarding communication, we use phone calls, emails, and Zoom.

What did you find most impressive about them?

We’re impressed with the work they did in putting the website together.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they know what they’re doing and are an experienced team that has done a really good job.

Do you have any advice for potential customers?

Have a clear brief initially; they’re a flexible team that can always tailor the project to meet your needs.