MixDigital

BACKGROUND

Please describe your company and your position there.

I am a digital marketer for a company that produces and distributes drinking water and baby food.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

We sought to reach the maximum number of our target audience with Internet advertising throughout the country. Since our target audience is quite narrow and complex, it was not an easy task.

SOLUTION

How did you select this vendor?

They had previous experience working with this company, and there were still a lot of false recommendations from partners.

Describe the scope of their work in detail.

After receiving the request, they approached the proposal professionally. They analyzed our field of activity in detail. They included a lot of analytical data in the presentation, which helped to make the right decisions and determine the most effective channels for placement. Also, thanks to their expertise, they qualitatively prepared a media plan with precise budgets and periods. They prepared advertising materials for all channels.

What was the team composition?

Cooperation took place mainly by the account manager, but if necessary, company managers also joined the communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite the negative market trend, we were able not only to maintain our current positions, but also to increase brand awareness among the target audience, which had a positive effect on product sales.

How effective was the workflow between your team and theirs?

They were very involved in the project and were in constant communication about it. In case of any need, they answered all questions very promptly. We took into account all wishes regarding reporting and consultations on the advertising campaign.

What did you find most impressive about this company?

We were impressed by their professional and expert approach to advertising campaign planning based on analytical data and statistics. They understood that such a target audience required a special approach, and they tried to implement it.

Is there any area for improvement or anything that could have been done differently?

It may make sense to offer more non-standard placement formats, for greater reach using fewer resources due to the novelty and unusual format of the placement channel.

BACKGROUND

Please describe your company and your position there.

I am CMO in Gerchik & Co. An international brokerage company founded by professional traders. We have from A to Z to trade stocks and currencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

Bringing products to the Middle East and Latin America markets, scaling in Ukraine, Kazakhstan, Uzbekistan.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main selection criteria were leadership among similar agencies, successful cases and client feedback. The agency has a high rating, satisfied and happy clients, professional awards.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Tasks and goals in Ukraine, Kazakhstan, Uzbekistan:

• Generate relevant traffic to the site.
• Increase the number of leads.
• Improve lead quality to increase sales.

Tasks and goals in the market of the Middle East and Latin America:

• Bring products to the market.
• Generate relevant traffic to the site.
• To achieve stable lead generation.

Results: - Average CTR increased from 1.75% to 5.42% - CPC decreased from $0.15 to $0.02 - CPL decreased from $2.6 to $1.2

How many resources from the vendor's team worked with you, and what were their positions?

A really big team is working on our project, specialists from every marketing niche, as well as project managers and team leads. Their work is well organized.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with MixDigital for more than a year. We requested a high-quality lead generation from Google Ads and Facebook Ads tools. Our company cooperated with a plenty of agencies. We have different experiences, including bad ones. Now We are completely satisfied by MixDigital services quality. Mostly we are happy with a team of professionals, who react to all requests quickly, and turn all our ideas into reality

How effective was the workflow between your team and theirs?

From our side, I represent my company by my self, such is the policy and work organization in my company. We have excellent match and well-established work with the guys from MixDigital

What did you find most impressive or unique about this company?

Dedication to work, interest in projects, striving to be better

Are there any areas for improvement or something they could have done differently?

Keep going , they are doing perfect.

BACKGROUND

Please describe your company and your position there.

SC Ukrposhta is the only national postal operator in Ukraine. Ukrposhta has the biggest network: about 11 000 post offices cover 100% of the localities in Ukraine. We provide postal, logistics, financial and trade services for individuals and business clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

Ukrposhta includes several areas of business, each of them needs its own vector of development. The key projects which we worked on with MixDigital focused on the development of Ukrainian business:

• export, increase in shipped packages
• delivery of online orders to the end consumer.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ukrposhta is a state company, and therefore it is obliged to conduct open tenders for hiring contractors. It is worth noting that only the top agencies of Ukraine can enter this tender - because the qualification criteria are extremely demanding, few people want to sign on the results, given the scope of work and achievement of goals We have been working with MixDigital for 4 years and we are always happy to see them as tender participants!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We focused on two audiences - end consumer and businesses. We segmented each audience into several more in order to reach them more accurately and to communicate with them. Basically we used a 50/50 split between campaign budgets, CPM tools and CPC. Because we needed to initially inform users, and then lead to landing pages to get them more familiar with existing or new services, or to attract them to register on the site, or lead to a purchase.

How many resources from the vendor's team worked with you, and what were their positions?

We had a clear team of professionals who worked on our projects: an account manager, a media buyer, an analyst and software specialists. But nothing prevented us from getting expertise and help from various specialists during our cooperation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were satisfied with the result in terms of media indicators and the fulfillment of business goals.

How effective was the workflow between your team and theirs?

I can note the flexibility of the agency. Basically, we worked in an agile style

What did you find most impressive or unique about this company?

They constantly work on their work processes - wherever possible, they automate their work or minimize the cost of working hours. Their help allowed us to focus on more important things.

Are there any areas for improvement or something they could have done differently?

There is no limit to improvement! I can only advise them to change their manager or team from time to time if they have been working with the client for 1.5+ years - this would probably add a fresh perspective from the outside.

BACKGROUND

Please describe your company and your position there.

SUPERWISE Bureau — the strategic support of brands and companies. Iryna Tymoschenko-Petrova, co-owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

We have been working for a long time with the MixDigital Agency for our client's brand “Your Family Doctor”. Since 2018 medical reform has begun in Ukraine — a radical change in the health care system, which turned the former "district doctors" into primary healthcare (PHC). Family doctors became its core. The project aims to develop a new culture of caring for one's health with the help of family doctors with high professional standards.

It’s a social project, so our budgets are not so huge. We wanted to achieve results within a small budget. We are cost-effective and need a lot of attention to our brand. We use digital advertising for communicating with the target audience. We receive comments or feedback directly under ads on Facebook. So that we could understand how our audience caught an idea, was everything clear, or we needed to communicate better.

SOLUTION

How did you select this vendor and what were the deciding factors?

To be honest, we have been working with the agency for a long period. We are aware of their values and rules, we know that they provide serious expertise. MixDigital proved to us that they are ready to help clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project unfolded in 2020. The media budget was spent only on digital advertising (≈10% of the project budget). The rest was free of charge due to the social essence of the project and partnerships with the state and other NGOs. We focused on Facebook Ads. Also used video ads.

How many resources from the vendor's team worked with you, and what were their positions?

We communicate with the account manager. From our side we have specialists, who follow placements and get results. But in our work, we don't want to only get results from the digital agency. Our cooperation is very dynamic. We know that our project was led by a team of different experts on all levels: Media Planners, Programmatic Specialists, Web Analytics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaign is really complex and long-lasting. So far, we got: 3.2 million impressions for the 1st flight of the digital campaign (23.11.2020 to 14.01.2021); 2.8 million impressions for the 2nd flight of the digital campaign (06.07.2021 to 04.08.2021); 5 million impressions on Facebook

How effective was the workflow between your team and theirs?

During the first year, we launched a mass campaign. The second year we narrowed down the audience and worked with family doctors more. Digital tools help us with wow-effect, because there is no other tool with this way of getting feedback. The team is so flexible and friendly. We are ready for new challenges, new tools they will propose to us.

What did you find most impressive or unique about this company?

We really value live communication. There is no place for hierarchy, we do not use the model “Boss(we) — Worker(agency)”, as it happens in advertising. And, of course, they deliver impressive results with their well-done job and efforts. The main result so far is our Silver Effie Award in the Engaged Community category. Together with MixDigital we have created a strong community of doctors and patients and have driven medical reform in Ukraine and continue to do so. We are definitely excited about this achievement.

Are there any areas for improvement or something they could have done differently?

We only wish we would have more budget for all our digital needs. Also, we are working on strategy and will ask for expertise due to new focusing.

BACKGROUND

Please describe your company and your position there.

I was working for OMO Systems as a Client Service Director. OMO Systems is a global IoT service provider focussed on all-in-one property automation. OMO Systems deliver unique technology solutions for access control, security & comfort suitable for multi-family buildings, HORECA, and commercial properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

The main goal was to launch our service in a small city Bila Tserkva, Ukraine. The main areas of focus were:  Form a need for a service among a new audience tell them about the unique selling proposition and competitive advantage of service.

SOLUTION

How did you select this vendor and what were the deciding factors?

I’ve been working for Mix Digital earlier, so I know how they work and totally trust their expertise.

Describe the project in detail and walk through the stages of the project.

This campaign was based on a mixed marketing strategy via Google Ads and Facebook Ads. The Mix Digital team created an effective structure on Google and Facebook Ads based on user funnel. They segmented users and created ad concepts for every segment with a unique selling proposition and competitive advantage.

To make sure that we were working only with the most effective groups of the audience and relevant content, particular attention was paid to the testing stage. The Mix Digital team tested different ad concepts (A/B testing) and excluded irrelevant placements, channels, device types and operating systems. As a result, they were able to optimise the campaign and achieve our KPIs.

How many resources from the vendor's team worked with you, and what were their positions?

We were communicating with account manager and with PPC team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All our KPI`s in leads were delivered.

How effective was the workflow between your team and theirs?

Mix Digital`s team performed high-level work, taking into account all customer requests. All tasks were carried out efficiently and on time.

What did you find most impressive or unique about this company?

It has been an absolute pleasure working with the MixDigital team. They are extremely knowledgeable and resourceful on all matters PPC. In addition, everyone I have come in contact with is so friendly and willing to assist, creating a very enjoyable business relationship.

Are there any areas for improvement or something they could have done differently?

there is no limit to perfection for anybody, but working with MixDigital customer service and expertise were on high level

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Development at an international marketplace for the development of specialized education. Our academy specializes in lectures and courses in the field of digital marketing and advertising technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

1. We needed to bring the project to the market and inform the target audience about the fact that we launched the academy.
2. Collect the first flows to the first courses offline and online

What were your goals for this project?

So, we set several goals. The first: to reach the target audience of Ukraine, Georgia, Kazakhstan, Belarus, Moldova, Russia and register them on the platform. The second: to recruit students for courses Programmatic Buying and Campaign Manager

SOLUTION

How did you select this vendor?

We held a tender from 3 x advertising agencies

Describe the scope of their work in detail.

After we selected this vendor, we had a series of discovery meeting to discuss our goals and our company's brand. The team focused on understanding what the major drivers were for our business, and they talked with several members of our team to understand the ins and outs of our company. MixDigital developed an advertising plan that included only digital tools.

Firstly, we planned to conduct an offline event in order to better get acquainted with our audience. After that, it was planned to hold 1 free online conference on programmatic in 6 countries: Ukraine, Georgia, Kazakhstan, Belarus, Moldova, Russia. Then some advertising campaigns to stimulate sales of paid products

What was the team composition?

• head of performance
• account manager
• digital-strategist
• web analyst
• ppc/programmatic specialist
• copywriter
• digital-strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gathered 100 people for our first offline event. Received 4000 registrations and 3300 people at the online conference. Attracted 3 groups of 20 people for paid courses

How effective was the workflow between your team and theirs?

The project manager that we were assigned was easy to communicate with and provided us frequent updates. We connected over the Hangouts at least once a week and used Slack for all other communication

What did you find most impressive about this company?

Their responsiveness and hard work on the result impressed us.

Are there any areas for improvement?

Things are good

BACKGROUND

Please describe your company and your position there.

I am a Business Development Director for a creative agency VIVID. We are working with local and international brand providing creative solutions and upon request we realise complex campaigns - ads production (VIVID) and promotion (Mix Digital).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

Recently, there are more tenders and request for complex campaigns where advertisers expect creative solutions for ads production (brand or communication strategies, video/website/banners production) and digital promotion. Therefore, there came up a need for a digital promotion reliable vendor to realise campaigns as one team.

What were your goals for this project?

There are more than 20 campaigns (Jeep, Kia, Delta Medical, Biocodex, Richard Royal Tea, Curtis Tea, Asbis etc) we realised with Mix Digital with different goals. Main goals Mix Digital team were working on are:

1.  to build a reach up to the required volume of the target audience;
2.  to generate the required volume of quality traffic using PPC tools;
3.  to improve the unpaid results (SEO);
4.  to increase a volume of sales using Google ads and Facebook ads;
5.  to increase the reach and engagements (page likes, post likes shares, comments, views) for posts on Facebook/Instagram.

SOLUTION

How did you select this vendor?

Our reliable partners recommended Mix Digital as a digital promotion vendor.

Describe the project in detail.

We have realised many campaigns with Mix Digital as an example Curtis tea campaign. We have created digital communication platform and there was a need for complex digital promotion (traffic generation, facebook ads to increase the reach and engagements).

Mix Digital recommended the complex approach and created a digital promo strategy (which channel which goal will cover to receive the most effective results).

While campaign was going Mix Digital team were sending reports weekly base with plan/fact results, conclusions and recommendations to optimise the results to the max. Is there were any question Mix Digital team were responding with full argumentation within 1-2 working days.

What was the team composition?

The main communication is going through an account manager. However, there is always a Client Service Director who is controlling the quality of service that client receives.

Also, there is a great team of media planners, PPC specialists, digital analysts and digital strategists who join the meetings to present the proposals like a digital strategy. The whole team is very welcoming with a very high expertise in digital marketing and client service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Each campaign that was placed brought great results and exceeded the planned KPIs in terms of cost and engagement. There also was a case when the results in factual sales from digital programmatic campaign were higher than from TV campaign. With few clients we cooperate without tenders for few years as for us and Mix Digital the mail goal is an efficiency for each campaign.

How effective was the workflow between your team and theirs?

Communication is going very smooth as account managers are very quick contacting via emails, and if there is a need they are available for phone calls and via any convenient messenger.

What did you find most impressive about this company?

The main advantage is that they always have a complex vision to maximise the efficiency of each campaign.

Are there any areas for improvement?

Mix Digital team has a great expertise in Digital Marketing and they could share their knowledge to the market organising some kind of conferences or other type of events to enrich the knowledge and understanding among advertisers.

BACKGROUND

Please describe your company and your position there.

I am a Product Marketing Manager of an Ad tech company, headquartered in Kyiv, Ukraine. Our company has over 200 employees and provides programmatic media-buying solutions for publishers, advertisers, network, and agencies. I oversee our full tech stack solution for advertisers and publishers, and networks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

We contracted Mix Digital to set up analytics for the Admixer website and blog. We had technical issues with analyzing incoming traffic and making a comprehensive assessment of our audience.

What were your goals for this project?

We needed to analyze the effectiveness of incoming traffics and track inbound leads. Another objective was to improve usability and boost website performance.

SOLUTION

How did you select this vendor?

We assessed the market and gathered reviews from our industry partners. Based on the positive feedback and assessment of their previous projects, we decide to go with Mix Digital.

Describe the project in detail.

Over the course of several meetings, we decided on our objectives and goal tracking preferences. We had a couple of follow up meetings, where we reviewed the progress and discussed adjustments. Our back-end team coordinated with MixDigatal on the technical updates and set up.

What was the team composition?

We were assigned an account manager who coordinated the project, scheduled meetings, and overseen communication. We also worked alongside two analytics, who was very proactive and vastly contributed to the project improvement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MixDigital did an excellent job setting up analytics for our products. They set up custom goal tracking, and handy data visualization reports. MixDigital equipped our team with an investigative tool to derive insights from data and better understand our audience.

How effective was the workflow between your team and theirs?

Communication-wise, the team worked perfectly: they always responded to our feedback and requests in time. They not only timely delivered the results, but also frequently suggested improvements, and new approaches for analysis.

What did you find most impressive about this company?

We were impressed by the industry expertise of this vendor. The analytics team was very collaborative, offered us extensive options, and advised strategic approaches to data. They made an extra effort in accommodating all our needs and priorities, and consulted us on sensitive issues.

Are there any areas for improvement?

We are satisfied with the performance of MixDigital, its data-oriented approach, and timely delivered results. We have no complaints, and will gladly work with them in the future

BACKGROUND

Please describe your company and position.

I am the Digital marketer of Vivat Trading

Describe what your company does in a single sentence.

Vivat Trading is a distributor of school, office and textile products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• setting up analytics
• promoting the Kite brand to a young audience
• SEO audit of the website with semantics

SOLUTION

How did you find MixDigital?

• Online Search
• Other

Why did you select MixDigital over others?

• Pricing fits our budget
• Good value for cost
• Referred to me

How many teammates from MixDigital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I enjoyed working with a team of professionals. There were several tasks: 

• setting up analytics
• promoting the Kite brand to a young audience
• SEO audit of the website with semantics

Thank you for your cooperation, and I look forward to future projects! I recommend Mixdigital as a team of great professionals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable results of the project: 

• CPM
• CPA
• growth of organic website traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver items on time. They fully respond to our needs.

What was your primary form of communication with MixDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They responded very quickly and helped solve related issues. They knew their business well.

Are there any areas for improvement or something MixDigital could have done differently?

I am satisfied with everything.

BACKGROUND

Please describe your company and position.

I am the Manager of Artexpo Ukraine, LLC

Describe what your company does in a single sentence.

Artexpo Ukraine are the largest company in Ukraine that provide services for the promotion of goods, equipment and services in leather, footwear, fur and textile industries. Organization and holding of the International specialized exhibition of shoes, haberdashery, fur and components LEATHER AND SHOES. Organization and realization of International specialized exhibition of Shoes and Accessories EXPO SHOES.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Provide high-quality targeted advertising on social networks, in particular Facebook, Instagram, Youtube.

SOLUTION

How did you find MixDigital?

• Online Search
• Other

Why did you select MixDigital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ARTEXPO Ukraine company is the organizerLEATHER AND SHOES and EXPO SHOES international specialized exhibitions. We have been working on the Ukrainian market since 2000 and have already held more than 100 events, including 3 for 2022-23. A special feature of the advertising campaign of specialized exhibition is the exclusive targeting for specialists among participants visitors of the exhibition. 

Our B2B format excludes the involvement of ordinary citizens. Therefore, it is extremely important for us to cooperate with Mix Digital, a company that can provide high-quality targeted advertising on social networks, in particular Facebook, Instagram, Youtube. 

Thanks to Mix Digital, we attracted more subscribers to our accounts, as well as real and potential participants and visitors to our events from the professional circle. We are satisfied with the cooperation with Mix Digital even during the war in Ukraine and are ready to recommend them to others!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Mix Digital, we attracted more subscribers to our accounts, as well as real and potential participants and visitors to our events from the professional circle. We are satisfied with the cooperation with Mix Digital even during the Russian Invasion and are ready to recommend them to others!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MixDigital can provide high-quality targeted advertising on social networks, in particular Facebook, Instagram, Youtube.

What was your primary form of communication with MixDigital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality of work. Accuracy, punctuality.

Are there any areas for improvement or something MixDigital could have done differently?

No