Ubiquitous

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Director of Integrated Marketing at BPM Supreme and it's suite of brands. BPM Supreme is a digital music delivery platform that provides DJs and creators with a vast library of new releases, exclusive tracks, and professional tools for music discovery and performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ubiquitous?

We were seeking a partner to develop and execute a six-month influencer program, leveraging DJs and music producers to engage a Gen Z audience. The goal was to build awareness, credibility, and engagement through authentic content while driving measurable growth across our social channels (Instagram, TikTok, and YouTube).

SOLUTION

What was the scope of their involvement?

Ubiquitous has developed a full-funnel influencer strategy where our platform is the hero (awareness → engagement → conversion). The team has also been responsible for driving UGC creation and authentic storytelling that resonates with Gen Z, increasing our brand presence and follower growth on Instagram, TikTok, and YouTube, and delivering measurable outcomes via analytics and insights.
In terms of content, Ubiquitous has created UGC/social-first content that is relatable, behind-the-scenes, and music culture-driven (mixes, tips, trends, and challenges). The team has also created polished video and photo assets to anchor campaigns and showcase our brand identity.
Regarding platform strategy, Ubiquitous has created short-form content for TikTok based on trends, challenges, and collaborations. For Instagram, the team has created stories, reels, behind-the-scenes, and music lifestyle content. For YouTube, Ubiquitous has created longer-form content, DJ features, tutorials, and branded content. Ubiquitous has also been responsible for influencer sourcing, content management, paid ads, and analytics.

What is the team composition?

We’ve worked with 2–5 teammates from Ubiquitous.

How did you come to work with Ubiquitous?

We found Ubiquitous through research and an RFP process. We chose them over other options because they had a strong strategy, they understood the brand, and they were a great culture fit.

What is the status of this engagement?

We started working with Ubiquitous in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ubiquitous has delivered a dashboard with our ROAS, CPA, and impressions, which have all been extremely strong and exceeded industry benchmarks.

How did Ubiquitous perform from a project management standpoint?

Ubiquitous' team is easy to work with and takes action and feedback well. We communicate via virtual meetings and Slack.

What did you find most impressive about them?

Ubiquitous has been a strong partner. They are flexible, have strong talent selection, and are very good at authentic content creation that drives results.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Talent and Partnerships Lead of Jinx

Describe what your company does in a single sentence.

Jinx - offers high quality dog and cat food made with premium ingredients and no fillers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Always On Campaign Management
• Ad-hoc Retail Campaigns
• Influencer Marketing Program and Strategy Support

SOLUTION

How did you find Ubiquitous?

• Referral
• Other

Why did you select Ubiquitous over others?

Referred to me

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tapped Ubiquitous to be our ongoing Influencer Campaign Manamagenet parters to serve as an extension of the team and help with end-to-end campaign execution. This include: creator sourcing, outreach and negotions, day-to-day communications with agents and creators, intial content review and content tracking, invoicing and paid media boosting. 

Since I started 6 months ago, I've found that our business needs have grown and Ubiquiotous also assists with smaller ad-hoc campaign moments as well.

Our intial goals werre based on a 25% from the previous year due to an increase in budget as well. 

CPM: below $15

Impressions: 120M

Engagements: 2M

Engagement Rate: 2%

We are not even halfway through the year and we are looking at meeting those goals before the end of Q2 and surpassing last year's actual performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shared in the previous question, but maintain a low CPM why showing engagement metrics like impression and view and engagement rate are scaling with content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always, in fact they often have to deal with internal company delays and do their best to meet original deadlines despite delays with product shipping on our end

They are quick to reply, and usually will get an answer within 5 minutes via Slack.

They also provide pivots or feedback if we hit any barriers to meeting our campaign goals

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Im not too familiar with the rest of the company but can speak volumes of admiration for my account reps (Cindy Chow-Plata and Ali Ryan) -- they really get the branding of Jinx and have such an eye for sourcing the right creators for our brand, not only from an aesthetic and value perspective, but also from audience insights and the ability to tell unique stories as they relate to our products.

They are so on top of it and handle any ask I have with speed and teamwork.

I feel we are continuing to grow as a brand and there is room for us to have pitfalls, but Ubiquitous has only enabled positive outcomes with our program and rave reviews from our internal leadership on the content they source and manage.

Are there any areas for improvement or something Ubiquitous could have done differently?

Dashboard visibilty -- would love the ability to go into Humanz and click around at full year data as it relates to my brand rather than through limited dashboards specific to campaigns

My team reps have graciously created an outside KPI tracker that they update in realtime so I always have current data on our program to be able to report to leadership and our board

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of influencer marketing at a snack company. We create delicious snack packs that are superfood greens, prebiotics, and multivitamins made with 60+ ingredients. We offer a convenient way to fill nutrition gaps and support overall health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ubiquitous?

We needed help with influencer marketing. The goal was to scale our TikTok program across three months with a diverse range of talent in various categories, following sizes, and niches.

SOLUTION

What was the scope of their involvement?

Ubiquitous partnered with 12+ TikTok partners monthly for three months. They handled the entire process from partner sourcing through content delivery. We managed setting up paid ads in-house, but they handled the rest of the process from start to finish.

What is the team composition?

We worked with 2–5 teammates from Ubiquitous.

How did you come to work with Ubiquitous?

We found them through an online search. They had high ratings, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We worked together from November 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ubiquitous delivered a comprehensive report showcasing viewership and engagement for the campaign. We got 1.43 million impressions, 2,000 clicks to the site, and 18,000 engagements. We didn’t utilize the full capabilities of Ubiquitous, including paid ad management, but we saw a wide variety of talent go live. The team was extremely organized and communicative throughout the process.

How did Ubiquitous perform from a project management standpoint?

They were super timely and organized. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The team was a pleasure to work with. They seemed to really care about having a successful campaign and made themselves available when needed to work through any kinks.

Are there any areas they could improve?

They could have adjusted the KPIs based on the SOW that we chose, which didn’t include paid ad management. This would have helped level the expectations for solely organic TikTok content.

BACKGROUND

Please describe your company and position.

I am the Communications Specialist of Fluidra

Describe what your company does in a single sentence.

We're one of the largest pool equipment and technology manufacturers in the world, specializing in commercial and residential pools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Influencer marketing to help grow awareness around our Polaris Days events

SOLUTION

How did you find Ubiquitous?

Online Search

Why did you select Ubiquitous over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We enlisted Ubiquitous' help to launch our first-ever influencer marketing campaign to promote our Polaris Days event. The goal was to create more awareness using influencer marketing and Ubiquitous owned every aspect from recruitment to content production and paid advertising, and reporting. 
The key deliverables were clear: 20-40 pieces of high-quality influencer content across Instagram and TikTok, describing how much easier owning a Polaris pool cleaner made their lives and urging their followers to find a local sale to save up to $200. This campaign drove significant impressions which was our key KPI we were tracking toward, along with link clicks. The Ubiquitous team was easy to work with and understood our goals.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were mainly tracking impressions and link clicks to our event landing page and exceeded the goals we had set during the initial phases of our campaign. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ubiquitous was very responsive and, while there was a learning curve in the selection of influencers, the second everything clicked, they were ON IT! Very communicative, on-time and in-depth with their explanations when it came to reporting. 

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their approach to how they handle campaigns and the team members assigned to our project were so easy to work with which made the experience that much better!

Are there any areas for improvement or something Ubiquitous could have done differently?

I think the vetting process required a lot from the clients (us) and kind of missed the mark in the beginning in terms of influencer selection. We had asked for some explanations as to why these influencers were selected which were a bit vague; however, once we gave this feedback, the team turned it around and we found great matches. 

BACKGROUND

Please describe your company and position.

 I am the Ambassador Lead of a retail company 

Describe what your company does in a single sentence.

We sell nutritional supplements, vitamins and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Spread brand awareness through influencer
• Scale creator output
• Obtain authentic content that could be repurposed for owned, paid and other digital channels.

SOLUTION

How did you find Ubiquitous?

Email Outreach

Why did you select Ubiquitous over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Expertise

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For this campaign, we contracted Ubiquitous for an influencer campaign spanning Instagram and TikTok to reach audiences about a weight loss management product. We tasked Ubiquitous with contracting a slew of creators for activation by end of Q1 (3/31) after finalizing a contract for 1/30~. Content was to live on creator channels and be primed for both organic and paid, keeping in mind strict guidelines of TikTok.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered several million impressions, an above benchmark ER and reached our creator/content thresholds; all going live by the tight timeline we challenged them with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In my team at my organization, I've never worked with an agency that was as organized as Ubiquitous. They listened to every need of ours (no matter how last minute or specific) and answered us within the day. Great account management skills.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've been incredibly impressed by the care they take for all content, and how they anticipate needs. They're a true solution-oriented team, always aiming for what can be done to make the final results the best they can be, no matter the lift. Cannot say enough how great they've been.

Are there any areas for improvement or something Ubiquitous could have done differently?

We ran into a few security hiccups from our end (to be fair, our requirements are extensive and they're a newer company) that got in the way of them running paid support on campaigns. They still delivered reco's to make sure they were giving us the full value of our relationship.

BACKGROUND

Please describe your company and position.

I am the Associate Brand Manager - Zilla of Central Garden & Pet - Zilla

Describe what your company does in a single sentence.

A portfolio of leading brands in the Lawn and Garden supplies and the Pet supplies industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Our specific goal was increasing brand visibility, reaching a broader audience, and generating excitement and engagement around our rebranding efforts.

SOLUTION

How did you find Ubiquitous?

Referral

Why did you select Ubiquitous over others?

• Great culture fit
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Ubiquitous involved an influencer marketing strategy tailored to our rebranding goals for Zilla. They diligently identified influencers within the reptile hobby community who resonated with our primary demographic. These TikTokers were carefully selected to ensure alignment with our brand values and messaging. 
Key deliverables included: 

• Influencer Identification: Ubiquitous meticulously researched and identified influencers in the reptile hobby niche who had significant reach and engagement with our target audience. 
• Content Creation: The influencers selected received our products and were tasked with creating two pieces of content monthly. This content was designed to showcase our rebranding efforts, highlight product features, and generate excitement among their followers. 
• Relationship Management: Ubiquitous took charge of managing the relationship between our brand and the influencers. This involved communication, coordination, and ensuring that expectations were clearly defined and met on both sides. 
• Seamless Execution: Throughout the influencer marketing process, Ubiquitous ensured smooth execution of campaigns, handling any logistical issues, and making adjustments as necessary to optimize results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Brand Visibility: Through the influencer marketing campaigns run by Ubiquitous, we observed a noticeable uptick in brand visibility across social media platforms, particularly on TikTok where our targeted influencers have a strong presence. 
• Engagement Metrics: We monitored key engagement metrics such as likes, comments, shares, and views on the content produced by the influencers. These metrics showed a substantial increase during the campaign period.
• Audience Growth: The influencer collaborations facilitated by Ubiquitous contributed to an expansion of our brand's audience base. We saw an influx of new followers across our social media channels, indicating successful outreach to previously untapped demographics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Erin Orcutt exemplified exceptional project management skills throughout our collaboration. Erin consistently ensured that deadlines were met with precision and efficiency. Her proactive approach and attention to detail were instrumental in keeping our initiatives on track. Erin demonstrated a keen ability to prioritize tasks, allocate resources effectively, and communicate transparently at every stage of the project. 
Whenever we encountered challenges or needed additional support, Erin was quick to respond and address our needs promptly. Her professionalism, reliability, and dedication to our project's success were truly commendable.

What was your primary form of communication with Ubiquitous?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was their exceptional level of personability and commitment to providing personalized support throughout the entire process. Working with them truly felt like being in good hands because of the genuine connections formed through regular face-to-face interactions. Unlike some experiences where you might feel passed around to different contacts, with this company, there was a consistent point of contact who took the time to understand our needs and priorities.
The weekly chats provided valuable opportunities for open communication, ensuring that any concerns or questions were addressed promptly and effectively.

Are there any areas for improvement or something Ubiquitous could have done differently?

No areas of improvement to comment on!

BACKGROUND

Please describe your company and position.

I am the Marketing of J.Crew Factory

Describe what your company does in a single sentence.

National clothing retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Create influencer/UGC content for TikTok ads

SOLUTION

How did you find Ubiquitous?

Conference

Why did you select Ubiquitous over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To support our retail holiday campaign, we needed UGC video content to use in TikTok ads. Ubiquitous worked with us to recruit 10 creators that fit into customer profiles we provided, and contract each of those 10 creators to make 3 UGC videos each for 30 total deliverables. 

Ubiquitous then helped to facilitate all recruitment and contracting, as well as negotiating the usage rights and posting cadence that we required from the creators while sticking to our budget. We will use the content throughout our the rest of holidays in paid TikTok ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For this campaign, we held Ubiquitous accountable for delivering us the content requested, which have been met with quality!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All Ubiquitous representatives have been very friendly and demonstrate understanding of our business needs, and are prompt to respond to any questions or make us aware of any action items needed.

What was your primary form of communication with Ubiquitous?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to negotiate influencer/creator rates to costs that fit our budget, and their expertise on how to advertise on the TikTok platform successfully - They keep a fun, organic feel to the content without losing the marketing message.

Are there any areas for improvement or something Ubiquitous could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at a collectibles platform that enables users to discover, collect, trade, and instantly cash out items like cards and coins. We offer features such as pack rips, instant liquidity, and secure vaulting for a seamless collecting experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ubiquitous?

We needed help with creator scale and performance.

SOLUTION

What was the scope of their involvement?

Ubiquitous has sourced and signed creators for our campaign. The team has also executed the campaign.

What is the team composition?

We’ve worked with 2–5 teammates from Ubiquitous.

How did you come to work with Ubiquitous?

We found Ubiquitous through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working with Ubiquitous in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ubiquitous has signed and gone live with 30 creators. We’ve seen a 15% ROAS and a $120 CAC. Overall, the results are within our expectations.

How did Ubiquitous perform from a project management standpoint?

We communicate with Ubiquitous via email and messaging apps. The team has been a bit slow to deliver scale.

What did you find most impressive about them?

Ubiquitous is on top of their cost management.

Are there any areas they could improve?

Ubiquitous could move faster on the sourcing side.

BACKGROUND

Please describe your company and position.

I am the Head of Creative Performance of Filterbuy

Describe what your company does in a single sentence.

We're a Filter company that offer filters in every size, fast and free delivery and factory pricing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• We wanted to get some Top of funnel creative made using influencers for Tik tok and Instagram

SOLUTION

How did you find Ubiquitous?

Referral

Why did you select Ubiquitous over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ubiquitous helped us find amazing creators for Tik tok and Instagram. We have had numerous viral videos by allowing the creators to do their thing and have been genuonely surprised by how successful the campaign has been.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We just wanted to increase our awareness and reach to a wider public and start building brand affinity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the team are amazing communicators and are always there to answer questions and give us updates on every aspect of the project

What was your primary form of communication with Ubiquitous?

Virtual Meeting

What did you find most impressive or unique about this company?

I live the team and the culture. They understood exactly what we were looking for and pulled out all the stops to surpass our expectations

Are there any areas for improvement or something Ubiquitous could have done differently?

Not off the top of my head. 

BACKGROUND

Please describe your company and position.

I'm a marketing associate of GoldenSun Insights

Describe what your company does in a single sentence.

We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ubiquitous to accomplish?

• Reaching younger generation on social media
• Promoting fresh mushrooms as an approachable household ingredients
• Bringing visibility/exposure to the fresh mushroom category

SOLUTION

How did you find Ubiquitous?

• Online Search
• Referral

Why did you select Ubiquitous over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ubiquitous were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recruiting and booking content creators 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Get impression results. Increased follower count. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was very communicative and helpful throughout the process. They did a great job of keeping our team updated and on track with tasks.

What was your primary form of communication with Ubiquitous?

Email or Messaging App

What did you find most impressive or unique about this company?

They made this project very approachable and simple. The team was very hands on and helpful. 

Are there any areas for improvement or something Ubiquitous could have done differently?

The only hiccups we had were with billing. There was some confusion on invoicing with the international company.