What evidence can you share that demonstrates the impact of the engagement?
We’ve seen great increases in engagement frequency on Twitter and LinkedIn, though not as much on Facebook so we’re pulling back from that platforms. Engagements are increasing each month. Leads and conversions and web traffic have all started to increase as well. They told us it wouldn’t happen instantly and we’re now starting to see growth.
How did Little Media Agency perform from a project management standpoint?
I’ve had to do very little in terms of project management. They produced a portfolio of their process and what they were going to do at the start, as well as the timeline it would take. Breaking it down month-by-month, we schedule what posts they’re going to make. We have an ongoing process, not a series of major projects, so they work through a straightforward set of procedures. It works for them and it’s simple for me. We’re moving forward nicely.
Prior to the pandemic we would have communicated face-to-face but now we’re doing monthly Zoom meetings. We also send emails back and forth to manage little things. For example, a post went out incorrectly describing our prices and they fixed it after a quick email to them. They have great turnaround times.
What did you find most impressive about them?
They’ve listened to what I wanted. I probably didn’t convey it in the best possible way but they got into it, researching our industry and pulling information from my website. The posts they’ve created look like they were created by my company, from the color scheme to the font. It doesn’t look like it’s an add-on.
Are there any areas they could improve?
I’d love to have some face-to-face training and an opportunity to meet the people working on our project in-person. I understand that can’t happen yet, but they do offer those in-person opportunities during non-pandemic times.
Do you have any advice for potential customers?
Have a clear idea in your mind of the message you want to get across. Mine was quite clear and they were able to execute. Don’t be scared to say you’d like to change something, either. They’ll respond well to it. Also, know your target audience and selling points, otherwise you may be disappointed in what they produce. They can’t read minds, after all.