Internet Marketing, SEO and Web Design in Vaughan

We are a company dedicated to finding Website and Digital Media solutions for our clients in order to better optimize their presence in the marketplace. Our mission is to help set you apart from the competition in the ever-changing digital world of search engines and Social Media. The days of simply generating an aesthetically pleasing Webpage and placing it on the web to attract business is fading into the west.

Today's technologically driven society requires an ongoing strategy to keep your company at the forefront of organically appearing internet search results. Staying on top of your site is more critical than ever now that three quarters of the population perform internet searches to find what they're looking for. From Web page design and authoritative content to SEO optimization, we are very excited to help build your position in your market to one of dominance.

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  • United States


Key clients: 

Scott Family Chiropractic, GTA Ontario Flat Roofers, Pro Painters Colorado Springs, Hair FX Vaughan


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SEO & Web Design for Chiropractic Firm

"They’ve repaired the damage done by previous vendors, ensuring we stay relevant."

Willing to refer: 
The Project
$10,000 to $49,999
Oct. 2016 - Ongoing
Project summary: 

RoughRider revitalized the digital presence of a family-owned chiropractic clinic, building a customized website. They continue to provide SEO work and maintain social media accounts.

The Reviewer
1-10 Employees
Woodbridge, Canada
Andrew Scott
Owner, Scott Family Chiropractic
The Review
Feedback summary: 

RoughRider ensures first page SEO rankings on specified parameters, repairing the damage of previous vendors. Their personable team took time to understand the project’s unique characteristics and offered tailored solutions. They produce quality results at a cheaper rate than their competitors.


Introduce your business and what you do there.

I’m the Owner of a chiropractic clinic.


What challenge were you trying to address with RoughRider Digital?

We’ve been in business for 56 years, and while we were on the cutting edge in terms of launching a website 20 years ago, our digital presence has since lagged. We needed to improve our SEO rankings and had unsatisfactory results with two previous vendors.


What was the scope of their involvement?

Our existing site was done by a company that specialized in buildings chiropractic sites. As a result, our page was very cookie-cutter. RoughRider asked what made us distinctive, what we wanted to emphasize, and used that information to build a brand new website that accurately reflects our brand. The site highlights our unique position as a kid-friendly clinic and includes our own photos and original blog content.

They also maintain our Facebook, Twitter, and Instagram accounts. We coordinate a number of community workshops which they now advertise through social media.

They provide ongoing SEO work and send us monthly reports with suggestions for new blog content.

What is the team composition?

We work primarily with Julie [Emilio, Co-Owner, RoughRider Digital] and Andy [Emilio, Co-Owner, RoughRider Digital]. We met with Julie initially to discuss our goals, while Andy handles the tech side, so they make a great team.

How did you come to work with RoughRider Digital?

They approached us. They sent us a video in which they analyzed our website and described the changes they would make. Because we were frustrated with our previous vendors, we set up a meeting and were very impressed with their suggestions.

How much have you invested with them?

Around $10,000.

What is the status of this engagement?

We started working together in October 2016 and our relationship is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

Our digital presence has certainly improved, no question. Before hiring RoughRider, our website appeared on the sixth page of Google searches. We didn’t even appear on the first page of results when searching our name verbatim. We’re now on the first page for every search parameter we set. They’ve repaired the damage done by previous vendors, ensuring we stay relevant.

How did RoughRider Digital perform from a project management standpoint?

We typically communicate through email, though we also set up a phone call every couple of months, as well as an in-person meeting every six months. They’re highly responsive, even if feedback is slow on my end.

What did you find most impressive about them?

They did their homework thoroughly. They knew exactly who we were as a company and understood that we were in the unique position of being a family-oriented chiropractic clinic. This allowed them to really customize our brand.

Are there any areas they could improve?

They’ve been a huge improvement over our previous vendors, so I don’t have many complaints. We occasionally find minor, industry-related typos in the content they provide, but this is to be expected since they don’t specialize in our field.

Do you have any advice for potential customers?

They take time to understand your company, so be sure to convey your priorities. If you have a crystal-clear conception of your brand in mind, they’ll be able to present that identity digitally. If you know what you want, this is a great company to work with.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
    They charge less than our previous vendors and deliver more.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer