MONSOON

BACKGROUND

Please describe your company and your position there.

Senior Marketing Manager of a startup in the food industry / Senior Marketing Manager working for vendor and offshore resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon has been consulting me regarding paid media advertising for a couple of months. As a part of my current role, I needed to scale the traffic to the website and improve the brand recognition for the project I worked on.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came across Monsoon through my network.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team helped me to design the strategy and supported me with a selection of the right online marketing channels that would help us to achieve our business goals. They supervised implementation of website tracking and helped to design the efficient setup of the Facebook and Google Ads campaigns. They have also provided frequent feedback on how to improve the performance and what other initiatives could generate more volume of traffic and sales.

How many resources from the vendor's team worked with you, and what were their positions?

I was working together mainly with Monika - a founder of the agency, but consultancy was also provided by Maciej.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their support was very valuable as we not only were we able to achieve the goals we initially set, but Monsoon helped me to better understand how to work with online marketing tools. I feel like they shared very useful knowledge, which I am happy to apply in different contexts.

How effective was the workflow between your team and theirs?

The workflow was smooth and efficient. I had one main contact person who managed all processes and provided the consultation. The communication and level of service were really good.

What did you find most impressive or unique about this company?

It's great to see how such a young and still relatively small company managed to provide such professional level of service. The team is very creative, helpful and has extensive experience in the digital business - not only marketing, but also in overall marketing topics, tracking or managing users. They are always happy to give advice and valuable feedback.

Are there any areas for improvement or something they could have done differently?

Although there is always something to improve, we cannot find any significant faults or problems in our cooperation.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Director managing marketing and branding of our group of companies with solid presence across Europe and beyond.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

We needed a professional support with social media campaigns to reach a very specific segment of clients. MONSOON team managed our campaign with a mix of LinkedIn campaign tools and Google AdWords.

What were your goals for this project?

We wanted to promote our brand to potential customers and get leads.

SOLUTION

How did you select MONSOON?

MONSOON was recommended to us. We had a kick-off meeting and I was to find out that MONSOON didnt want to just sell what they can do, but they listened carefully what we need exactly. I also liked their approach of working as a team, since each member specialised in other area. They won my confidence that they are the guys for the job.

Describe the scope of their work in detail.

First, we had a extensive insight meeting with some follow up online meetings to make sure we are on the same page as per the campaign details: target group, sectors, location etc We also discussed the tactics for LinkedIn and Google AdWords respectively. Once this was done, the agency prepared the campaign communication materials which we reviewed and commented on.

During the campaign we stayed in touch regularly to make changes to impove campaign performance. At the end of the project we met for a wrap-up meeting discussing results, lesson learnt and feedback to be used for the next campaign.

What was the team composition?

The MONSOON team consisted of 2 members, each was an expert on relevant social media that we used in the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was a very first, test campaing to udnerstand the potential of the social media we selected. We had quite a small budget for this purpose. But, we significantly increase the traffic to our site and got some leads we are currently working on. But most importantly, as had planned from the very beginning, we learnt what works what doesnt and can apply the findings in the next campaign.

How effective was the workflow between your team and theirs?

Very effective I must say.

What did you find most impressive about this company?

What I like about MONSOON team is that they are results -driven, competent and simply nice people.

Are there any areas for improvement?

As they say - nobody is perfect ;-). But we are getting there ;-)

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Fintune, a financial education startup. Our goal is to make a better financially literate generation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We just went live with our app for Android and iOS in the App Store and we wanted to reach a big audience. We don’t have much organic growth yet so that’s why we wanted to engage MONSOON.

SOLUTION

What was the scope of their involvement?

They provide us with support in setting up Google Ads and Facebook Ads. They also help with connecting those ads with the performance events from the app so we can measure the cost preinstalled and the cost per registration more accurately. MONSOON suggested that we make the content accessible directly, so we optimized the URLs to access our blog posts. Social media is used for marketing to connect with audiences. Last month we talked more about SEO and how that will intensify moving forward.

What is the team composition?

Maciej (CEO) is our main point of contact.

How did you come to work with MONSOON?

We found them online through a web search. After we talked with them, we decided to collaborate with them.

How much have you invested with them?

We’ve invested about €30,000 (approximately $35,000 USD).

What is the status of this engagement?

We began our collaboration with MONSOON in October 2020 and it is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work helped us significantly by reducing the costs for overtime per installation coverage. We now have 1,700 users, which we are very proud of because the budget we used for Facebook and Google wasn’t very high. Probably about 90% of the new users are coming from the ads.

How did MONSOON perform from a project management standpoint?

They’re good. We meet regularly once a week where they present us the latest numbers of the week, how many additional users we have, how the ads are performing from a cost perspective, and what suggestions they have to improve engagement. Maciej always comes up with new ideas which help us get new users. We communicate through video calls and email.

What did you find most impressive about them?

I find their can-do attitude to be the most impressive because not every marketing agency is willing to work with a small startup in the early stages. Their expertise is also very good. We get support to deal with Facebook and Google, and these are programs we don’t actually always know how to set up. A lot of companies have their own opinions of how to do things and with MONSOON, we’re a really good match.

Are there any areas they could improve?

I think they lack a bit in customer engagement. We want to be able to keep our users and currently we really just increase the number of new users.

Do you have any advice for potential customers?

Clarify in the beginning what the expectations are in terms of budget and service. It was very helpful for us to be transparent with the stage and exact situation.

BACKGROUND

Introduce your business and what you do there.

I’m the social media manager for a computer hardware company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We hired them for community management services in the German market.

SOLUTION

What was the scope of their involvement?

MONSOON's engaging with our community on Facebook, Instagram, and YouTube. Their team answers to all of the comments on social media profiles and the occasional message. Occasionally, they’ll translate posts to German for us too.

What is the team composition?

We work with two people from MONSOON, so the CEO and our community manager.

How did you come to work with MONSOON?

After searching Google, we reached out and managed to jump on a call with them. We decided to work with them because they were cost-effective and nice.

What is the status of this engagement?

We started working with them in November 2020, and it’s an ongoing project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our problem was that we didn’t have the language capabilities in-house to respond to comments in German. There has been an increase in engagement with our profiles. We’re slowly building our community. Engagement has improved, but we’re hoping to see a higher influx of messages in the coming months.

How did MONSOON perform from a project management standpoint?

We usually communicate via email, so that's how MONSOON provides us with data and recommendations. Those are useful. There’s been good communication from their team, which also completes work on time.

What did you find most impressive about them?

It’s a great experience working with MONSOON because they’re a friendly and kind team. Their customer service is stand-out.

Are there any areas they could improve?

At the moment, it’s hard to say because the nature of the project isn’t big. It’s only been a few months, but everything has gone well.

Do you have any advice for potential customers?

It’s important to properly communicate with their team and set your expectations. I’m sure MONSOON will be able to achieve your goals because they’re hands-on.

BACKGROUND

Please describe your company and your position there.

I am Head of CEE Region in Sunroof AB Holding. Sunroof is international company selling BIPV - solar roofs and facades.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

Monsoon is responsible for all online campaigns in our companies in every country.

What were your goals for this project?

Our goal is to precisely reach clients who are at the investment stage in the building, regardless of whether they are private individuals, companies or state institutions. Monsoon supports all channels of reaching customers, including social media, google, as well as automation of customer contact processes, e.g. chatbots.

SOLUTION

How did you select this vendor?

I learned about monsoon on the recommendation of my friend and business partner. The company's founder Marcin Baraniak has already run a campaign in several of my companies.

Describe the scope of their work in detail.

Monsoon often comes with the initiative of new marketing projects and changes in campaigns. They examine the results in great detail and present the data at weekly meetings.

What was the team composition?

Monsoon has assigned a project supervisor to us, but the team leader also appears at all meetings and controls the results of our work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since January, the number of leads we get from online marketing has increased by 1200%, and we have not seen a decrease in conversions. The campaign is precisely targeted.

How effective was the workflow between your team and theirs?

Very good contact, work on monsoon data and tools.

What did you find most impressive about this company?

They have a very proactive approach.

Are there any areas for improvement?

At the beginning we had problems with contact, but they no longer occur.

BACKGROUND

Please describe your company and your position there.

Rankwerk offers everything you need for natural gardening in your home. In our shop people can get the right products to turn their homes into a green oasis. Our product range includes organic Demeter seeds, hand-forged garden tools, as well as natural planters and other accessories. With our products we want to shape our environment positively and promote it in the long term. That is why we only work plastic-free and with natural resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

We decided to grow our online sales and chose MONSOON to lead the project. They were responsible for setting up the tracking on our website, creation, optimization of Facebook and Google campaigns and consulted us also a lot in our general company growth.

What were your goals for this project?

We wanted to improve tracking on our website, increase sales in our webshop and reduce CPO during the season. MONSOON’s actions brought us the desired results and when their campaign was on we were able to hit the all time sales records.

SOLUTION

How did you select this vendor?

It was recommended to us by one of our Business partners.

Describe the scope of their work in detail.

MONSOON was responsible for creating and optimizing our online marketing campaigns. Starting with the preparation of the strategy, choosing the right channels as well as creating and managing campaigns in these channels. They also provided us with detailed reporting of their work and campaign results. When we had other marketing or growth related questions we could always discuss and brainstorm with them. The management team helped us a lot to build up our own marketing setup & team.

What was the team composition?

We worked directly with the management team - Lasse, Monika and Maciej. Other team members were also working on our project, but we didn’t have direct contact with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MONSOON managed to achieve all the goals we set and helped us a lot to find a structure in our growth plan. Their support and work were an important part of our success.

How effective was the workflow between your team and theirs?

The workflow was smooth and efficient. We had one main contact person who managed all processes and consulted us. Communication and workflow were easy to control and understand.

What did you find most impressive about this company?

It always felt that our product & growth is personally important to them. The optimization work was always very good and professional. The young team is very creative, helpful and has extensive experience in the digital business - not only marketing, but also in product development, tracking or managing users. They are always happy to give advice and valuable feedback.

Are there any areas for improvement?

Although there is always something to improve, we cannot find any significant faults or problems in our cooperation.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a taxi service named TaxiJakt AB.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We needed help with marketing and business development.

SOLUTION

What was the scope of their involvement?

They took over our processes related to marketing and, primarily, performance marketing. They run our Google Ad account, create campaigns, and optimize the campaigns to match our budget. They set KPIs and check our customer orders. They also helped to benchmark our results, our possibilities to grow, and to have better visibility on our performance.

They started our SEO a couple of months ago. The regular activities were related to SEM and organizing our Google account.

They started more creative, branding campaigns for our customers and drivers.

What is the team composition?

We worked with Monika (CMO/Co-Founder) and Maciej (CEO/Co-Founder).

How did you come to work with MONSOON?

The company was working with them before I started working here.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We started working together in June 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re very good when it comes to performance marketing and analyzing data, so we’re 100% sure that its under control. Consequentially, we can invest our money in an appropriate way.

When it comes to the creative area, it’s harder to judge right now. With Google Ads, impression shares are around 87% depending on the campaign. We’ve been able to reach this number of impressions due to our cooperation with them. We plan for this to be a long-term collaboration.

How did MONSOON perform from a project management standpoint?

They’re prepared with reports for monthly reviews. They’re very transparent with everything that they do for us.

What did you find most impressive about them?

They’re knowledgeable. Their reports are very detailed, specific, and clear.

Are there any areas they could improve?

We started the creative part with them, but they are definitely stronger when it comes to performance marketing and delivering data and analysis.

Do you have any advice for potential customers?

Set the KPIs from the very beginning and what you want to achieve. Make sure it’s very clear from both sides.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of MSL Interiors Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON - Online Marketing?

We had a very poorly performing website from a SEO perspective – organic and inorganic. There were fundamental issues to the website structure that made it unattractive to Google. The initial goal was to bring the site back up to the performance of the old site in the short term. We wanted to regain our Google credibility.

SOLUTION

What was the scope of their involvement?

Originally, the project was to identify our problems because we had no clue why we’d fallen off Google’s radar so dramatically. We engaged MONSOON to identify what the causes were. That was phase one, and that took some time. Phase two was implementing practical things: removing toxic links. And then it was forensic work in terms of establishing the new site – we had more products and groups of products. We wanted to realign the site with the new mix of products we had.

There is also ongoing SEO work, but the forensic work is concluded. There’s a great balance between SEO and PPC. He’s actually reduced our PPC budget by 50%, which is fantastic.

What is the team composition?

I work with two people. There are many people behind it but I work with Matchiek and his partner.

How did you come to work with MONSOON - Online Marketing?

I’d known Matchek from a previous life, and I’ve always respected his knowledge of the SEO world. We already had a really good relationship from when he worked at another agency. When he set up MONSOON, and we were desperately in need of the work, it made it a no-brainer.

How much have you invested with them?

We’ve spent between $5,000–$10,000 with them.

What is the status of this engagement?

We’ve been working together since June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Acoustic pods and dens are all the rage in the furniture world. Their tweaks behind the scenes have caused us to be overwhelmed with inquiries about this product range. That’s coming from zero products being available. We’ve jockeyed for position on the search listings really well. They’ve done an amazing job on that front. In the face of the site being compromised by backlinks, they’ve done a brilliant job remedying that.

We map the monthly visits to each of the targeted product ranges. That’s a continuous process.

How did MONSOON - Online Marketing perform from a project management standpoint?

We have monthly reviews on a live video chat, which I found really helpful. They’re based in Poland, and it’s always good to have, effectively, a live meeting. It feels more human. You can register people’s emotions more easily. The telephone is one thing, but it’s sort of two-dimensional.

I look forward to the reviews, and not just from a business perspective. It’s good to have a chat with them. Largely, communication is reserved to email and phone calls.

What did you find most impressive about them?

If something happens in between our monthly reviews, they’re proactive about getting on the phone. Their administration is great.

Are there any areas they could improve?

I wish I could pay them more and have more of their time because they’re very good. That’s it.

BACKGROUND

Please describe your company and your position there.

Owner at an educational concept and self-development products and services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON - Online Marketing?

I've just launched my company and wanted to build the awareness of the brand and specially its products. I needed more traffic and conversions to brand's website through its social media accounts.

What were your goals for this project?

I wanted to increase the sale of just launched products.

SOLUTION

How did you select this vendor?

MONSOON was recommended to me by one of my friends.

Describe the scope of their work in detail.

We had a meeting, which helped to define the brand needs. Then MONSOON proposed a set of digital marketing ideas and tools which would help me to achieve sales goals. I chose one of the proposals and then the social media marketing strategy was brought to life. We have started social media campaign (Facebook, Instagram), tested different ads to optimize them. The project is still ongoing and is being adjusted thanks to MONSOON alertness.

What was the team composition?

I am in contact with Maciej.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The sale has significantly increased, so one of the set goals is being achieved. Besides we have acquired new followers and among them some active, quality users, which lets us build brand awareness as well as engaged public.

How effective was the workflow between your team and theirs?

The communication goes smoothly, updates are assured. Our brand is brand new on the market, so the process of promoting it is flexible and changeable. MONSOON always keeps an eye on the project, coming up with ideas that navigate the process in the right direction.

What did you find most impressive about this company?

They combine their knowledge and digital marketing experience with creativity. They are open-minded and ready to experiment, but at the same time all their moves are reasonable, justified... and successful! Besides, they are really keen on what they are doing.

Are there any areas for improvement?

Nothing comes to my mind - they're doing great!

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager of Ein guter Plan, we publish Books for mindfulness and self-love. Our Products combine a diary with a radically efficient approach to mindfulness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON - Online Marketing?

MONSOON was a special support in our release-phase, within a short time and with a lot of knowledge, Lasse and his team set up a coverage of online ads for all of our needs.

What were your goals for this project?

We wanted to support our sales with online ads, we did some in the future but wanted a better coverage which fits in our other marketing activities.

SOLUTION

How did you select this vendor?

I knew Lasses work from further projects and was excited to ask him for help with MONSOON. Since I know him and his skills, there was no doubt in choosing MONSOON.

Describe the scope of their work in detail.

MONSOON took care of all of our online-ads, including google and social media, directed and optimized the ads for the best invest-outcome ratio. They recommended changes and always had an eye on whats going on. MONSOON sent us a weekly reporting about everything, and we also talked on a weekly basis in general.

What was the team composition?

I worked closely with Lasse and sometimes with Monika, both of them are super-professional and motivated!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the Ads were online, our Sales increased, the longer we worked together, the more the sales raised with MONSOON's advice and work. Our expectations were exceeded and together with MONSOON we had the best season of sales since the company was founded. In combination with other activities, we can say that Ein guter Plan brand awareness increased as well, our social media followers increased appr. by 25% .

How effective was the workflow between your team and theirs?

Communication and handling of our needs was excellent. We had no problems to change things, even abruptly stopping or changing the ads was no problem. All of the team at MONSOON had a real interest for our product.

What did you find most impressive about this company?

They are able to adapt to your workflow, they're flexible in handling your needs and helpful in consulting. For me, personally, the communication is one of the biggest hurdles when working with agencies, but with MONSOON it was a pleasure and totally uncomplicated.

Are there any areas for improvement?

Just stay like that. You're brilliant.