Publicity Bureau PR Agency

Publicity Bureau | PR Agency Belgrade — Tech, Star

Publicity Bureau is a strategic PR agency in Belgrade helping tech startups, automotive brands, and sustainability ventures build media presence across Europe. We specialize in translating complex innovation into genuine influence, with a clear niche in tech, automotive, and sustainability PR.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Year founded
Founded 2025

Overview by:

Milica Markovic

Founder About the Team

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Our Story

Publicity Bureau is a strategic PR agency in Belgrade specializing in tech, automotive, and sustainability across Europe. Inspired by the original 1900 Publicity Bureau, we help AI startups and green tech brands turn complex innovation into genuine influence. We focus on Startup PR, Media Relations, and Thought Leadership for leaders like Wonderful and PET. We turn information into influence.

Meet the Team

Milica Marković has 10+ years in global PR for Microsoft, BMW, and Wonderful. Expert in AI, tech, and sustainability, she combines the legacy of the original 1900 Publicity Bureau with AI-powered insights to drive influence.

What Sets Us Apart

Specialized PR for Tech & AI Innovation

We translate complex technical concepts into compelling narratives that drive media adoption. Our team provides the high-level technical literacy required to launch AI startups like Wonderful and navigate the evolving digital landscape.

Rooted in History, Powered by Tomorrow

Inspired by the world’s first PR agency founded in 1900, we apply timeless principles of narrative control to today's fast-paced media cycles. We blend this legacy with AI-powered insights to ensure our clients' stories lead the conversation rather than just following trends.

Niche Leaders in Energy & ESG

We are the primary communications partner for the Platform for Energy Transition (PET), managing complex sustainability narratives across the region. Our deep understanding of the Adriatic market and green tech sectors allows us to build authentic public trust for conscious brands.

Quick Facts

1 year in business

Tools and Technology

Google Meet

Notion

Google Drive

Google Docs

Google Sheets

Google Slides

Google Chat

Google Cloud Platform

Canva

Google Workspace

Commonly Asked Questions

We move beyond "vanity metrics" to track what actually drives business growth for startups and innovative brands. We measure success across four key areas: Genuine Influence & Authority: We track the quality of media placements and how effectively we position executives as industry thought leaders in sectors like AI and Sustainability. Organic Discoverability: Success is defined by a 3–5x growth in organic search traffic and ranking for at least 20+ non-branded industry keywords within the first six months. Digital Engagement & Backlinks: We monitor the growth of a brand's backlink profile, targeting 20+ new referring domains, and the steady increase in LinkedIn profile views and engagement. Inbound Lead Generation: The ultimate metric is the conversion of visibility into 2–5 high-quality inbound inquiries per month through the website or directory profiles.

We ensure every partnership begins with a clear roadmap to turn information into influence. Our structured onboarding follows four key phases: 1. Discovery & Strategy Audit: We begin with a deep-dive session to understand your technical innovation, business goals, and current media presence. 2. Narrative & Messaging Framework: We define your "Story" by identifying your unique niche - whether in AI, Tech, or Sustainability, and crafting the key messages that will resonate with your target audience. 3. Technical Setup & Baseline Measurement: We establish SEO and tracking baselines using tools like Google Search Console and GA4 to ensure every PR effort is measurable from day one. 4. Rapid Visibility Launch: Within the first 30 days, we execute an initial "Quick Win" campaign, such as an executive thought leadership piece or a targeted media pitch, to build immediate momentum

We treat our clients as partners, functioning as an extension of their internal teams to ensure their vision is accurately translated into genuine influence. Our collaboration is defined by: Integrated Strategic Planning: We work closely with founders and marketing leads to align PR roadmaps with broader business milestones, such as product launches or funding rounds. Regional Expertise with Global Standards: For clients like Wonderful, we act as the primary gateway to the Adriatic region, managing complex communications across multiple countries and languages. Data-Driven Transparency: We maintain open lines of communication through regular updates and monthly SEO reviews, tracking key metrics like organic traffic growth and backlink profiles to ensure full accountability. Agile Content Creation: Whether it's developing thought leadership for the "Bureau Brief" or drafting high-impact press releases, we utilize a collaborative feedback loop to ensure every piece of content resonates with the target audience. Purpose-Led Partnerships: We prioritize working with conscious brands, such as the Platform for Energy Transition (PET), where our collaboration is built on shared values and a commitment to driving measurable impact in sustainability.

We believe that strategic PR requires a feedback loop grounded in data and clear expectations. Our framework includes: Integrated Communication Channels: We maintain open, agile communication with founder-led teams, serving as a strategic partner rather than just a service provider. Monthly SEO & PR Performance Reviews: Each month, we provide a comprehensive report tracking organic search traffic, keyword rankings, and the health of your backlink profile. Impact over Outputs: We move beyond simple "clipping services" to report on meaningful metrics like domain authority growth, executive thought leadership reach, and inbound lead quality. Strategic Quarterly Audits: Every three months, we revisit the campaign's direction to update our content strategy, refine target keywords, and adjust our regional Adriatic outreach based on real-world performance. Transparent Narrative Control: For high-stakes projects like Wonderful or PET, we provide real-time updates on media cycles to ensure our clients always have mastery over their own stories.

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Publicity Bureau PR Agency