Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr10 - 49Kochi, India
Services provided
UBL Academy is a small Kochi, India-based social media marketing firm. The team provides Social Media Marketing.
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UndisclosedUndisclosed50 - 249Paris, France
Services provided
Reech Influence Cloud is a social media marketing firm launched in 2020. In Paris, France, the team specializes in Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr250 - 999Paris, France
Services provided
Linkeo is a social media marketing firm. They are located in Paris, France and have midsize team. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Based in London, England, 1394ta is a small social media marketing agency. The team provides Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Smart Strategies 360 is a SEO services firm. They were established in 2021 and specialize in Search Engine Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Wrocław, Poland
Services provided
See all 1 projectsAdScope Digital specializes in Social Media Marketing and Digital Marketing services, focusing on lead generation and client acquisition through targeted social ads and strategic market research. Despite initial promises, client reviews indicate dissatisfaction with project management and deliverables, suggesting a need for improvement in execution and communication.
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$1,000+$25 - $49 / hr10 - 49Port Harcourt, Nigeria
Services provided
See all 1 projectsRasonad is a digital services company specializing in website optimization, including SEO improvements, webpage creation, and plugin security. Reviews indicate 100% positive feedback, highlighting the company's exceptional performance, professionalism, and effective project management. Clients appreciate the faster website loading speeds and increased value delivered to audiences.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$10,000+$150 - $199 / hr50 - 249Saskatoon, Canada
Services provided
STEALTH Media is a web design agency located in Saskatoon, Canada and Regina, Canada. They focus on Web Design and Video Production.
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Undisclosed< $25 / hr10 - 49Noida, India
Services provided
See all 2 projectsRenext specializes in Social Media Marketing, including running impactful advertising campaigns and creating engaging content for online branding and digital marketing. Clients appreciate their budget-friendly pricing, timely delivery, and expertise in engaging targeted audiences, resulting in substantial increases in brand visibility and follower growth.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49Portsmouth, England
Services provided
In Portsmouth, England, Giraffe Social Media is a social media marketing company. They provide Social Media Marketing and Content Marketing and were established in 2012.
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$1,000+$50 - $99 / hr10 - 49Kingston upon Thames, England
Services provided
Immediate future is a Kingston upon Thames, England-based social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Birmingham , England
Services provided
JC Social Media is a social media marketing agency. The Birmingham , England-based company was founded in 2011. Their team focuses on Social Media Marketing and Content Marketing.
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$10,000+Undisclosed10 - 49San Ramon, CA
Services provided
CLEVER The Influencer Marketing Agency is a San Ramon, California-based social media marketing firm. They offer Social Media Marketing.
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UndisclosedUndisclosed50 - 249Kyiv, Ukraine
Services provided
Social media marketing firm YouScan was launched in 2009. The midsize team offers Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Launched in 2021, Premier, a small social media marketing agency, is in Mumbai, India. Their services include Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Social Champ is a small Newark, Delaware-based social media marketing agency. Their services include Social Media Marketing.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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Dulcedo Management is a social media marketing agency. Founded in 2008, the team offers Social Media Marketing and Other Digital Marketing. The firm is based in Montréal, Canada and Toronto,
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$5,000+$100 - $149 / hr10 - 49
Services provided
Leadtail, a social media marketing company, was launched in 2011. The small team provides Social Media Marketing.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
The SocialHawks is a social media marketing company. The firm is headquartered in Karachi, Pakistan and Karachi, Pakistan. Their team provides Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr10 - 49Kraków, Poland
Services provided
See all 1 projectsAwaslion is a mobile app publisher that offers ASO services. However, feedback indicates significant dissatisfaction with their performance, highlighting consistent delays, unmet promises, and poor service quality. Notably, 100% of reviewers expressed disappointment and mentioned a lack of improvement in download numbers, cautioning others about their unreliability.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
ISoftrend System is a social media marketing agency launched in 2019. Headquartered in Ahmedabad, India, the team provides Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2020, Solar PM is a small social media marketing firm. Their services include Social Media Marketing and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
Buzzinly Influencer and UGC is a small social media marketing firm established in 2025. Their team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Headquartered in Houston, Texas and El Lago, Texas, 922 Designs, llc is a graphic design agency. They offer Graphic Design and Branding.
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$1,000+$100 - $149 / hr50 - 249Delhi, India
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Digital Python is a social media marketing firm. The Delhi, India-based company was founded in 2000. Their services include Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bourne, MA
Services provided
Elevate Her Marketing is a social media marketing firm. They are in Bourne, Massachusetts and have small team. Their team offers Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Kerkira, Greece
Services provided
Five agendas, a small social media marketing firm, is headquartered in Kerkira, Greece. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsGokukom is a digital agency specializing in Search Engine Optimization and Social Media Marketing. Reviews highlight a 60% improvement in search rankings and a 30% increase in social presence, with clients praising their professionalism and effective communication. Though highly effective, some suggest expanding their team for further growth.
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$1,000+$50 - $99 / hr10 - 49Kėdainiai, Lithuania
Services provided
Caption is a social media marketing firm founded in 2018. The team specializes in Social Media Marketing and Content Marketing and is based in Kėdainiai, Lithuania.
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$10,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Digitactix is a social media marketing company. Headquartered in Mumbai, India, the firm was founded in 2016. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr10 - 49Cheyenne, WY
Services provided
Video Promotion Club is a social media marketing company. The Cheyenne, Wyoming-based firm was founded in 2017. Their services include Social Media Marketing and Advertising.
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$10,000+$50 - $99 / hr2 - 9Middletown, DE
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ArevMedia is a social media marketing firm. Based in Middletown, Delaware, their small team provides Social Media Marketing. The agency was founded in 2018.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Aviation Indeed is a New Delhi, India-based social media marketing firm. They focus on Social Media Marketing and Graphic Design and were founded in 2014.
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$10,000+$100 - $149 / hr250 - 999London, England
Services provided
Mischief PR is a social media marketing company. They were founded in 2006, and their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249Hamburg, Germany
Services provided
Pulse Advertising is a social media marketing firm. In New York, New York and Hamburg, Germany, their team focuses on Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Born social is a social media marketing agency. They were launched in 2012, and their services include Social Media Marketing.
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$75,000+$150 - $199 / hr50 - 249Montréal, Canada
Services provided
Altavia.cloudraker is a social media marketing firm. The team offers Social Media Marketing and Web Design, and the firm is headquartered in Montréal, Canada and Toronto, Canada.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
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OneMethod is an Advertising and social media marketing firm. The team offers Advertising and Social Media Marketing and is in Toronto, Canada.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
Services provided
Social media marketing agency Catalyst Canada was founded in 1995. The firm focuses on Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Santa Monica, CA
Services provided
Jumpwire Media is a social media marketing company. The team offers Social Media Marketing, and the company is headquartered in Santa Monica, California.
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$1,000+$25 - $49 / hr10 - 49Chicago, IL
Services provided
Crackerjack Marketing, a social media marketing agency, was launched in 2010. The firm specializes in Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Hello Social is a social media marketing agency located in Sydney, Australia. Established in 2011, the team specializes in Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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SMM Heaven is a midsize New York, New York-based social media marketing company. The team specializes in Social Media Marketing.
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$1,000+< $25 / hr10 - 49Tallinn, Estonia
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POSTOPLAN is a social media marketing agency. They are headquartered in Tallinn, Estonia. Their team offers Social Media Marketing.
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$75,000+$200 - $300 / hr250 - 999Charlotte, NC
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ReKTGlobal, a midsize social media marketing company, is based in Charlotte, North Carolina and New York, New York. The team provides Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
Galaxy Marketing is a social media marketing firm. The company is based in Woodstock, Georgia and Woodstock, Georgia. Their team provides Social Media Marketing and Advertising.
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Undisclosed$100 - $149 / hr2 - 9Beverly Hills, CA
Services provided
See all 3 projectsApex Digital Media is a digital marketing agency specializing in social media management and online branding. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their ability to curate engaging content for niche audiences. Clients appreciate their commitment to understanding business goals and delivering cost-effective solutions in Social Media Marketing.
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$10,000+$50 - $99 / hr2 - 9Fort Washington, PA
Services provided
See all 1 projectsMproven is a digital marketing company specializing in SEO and online advertising strategies. The feedback highlights Mproven's effective contributions to increasing online sales and maintaining ongoing improvements for clients. Customers praise their expertise and business acumen, with 100% positive feedback emphasizing their competence and reliability.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
See all 1 projectsSeelutions is an SEO agency known for its strategic prowess and effective execution in enhancing online visibility. The feedback is overwhelmingly positive, with clients noting a 25% increase in inquiries and improved search rankings. Approximately 100% of reviewers commend Seelutions for their expertise, professionalism, and personalized service, with no negative feedback reported.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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See all 1 projectsThe Ad Company LLC is a digital marketing firm specializing in SEO and content creation services. With 100% positive feedback, reviewers commend their expertise in SEO and strong project management skills. Their commitment to schedules and budgets is consistently highlighted, with no areas for improvement identified by clients.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.