Ignite Visibility

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Restaurant Accounting Services. We’re a fintech company in the hospitality space. We offer back-office services such as accounting, financial reporting, business intelligence and data analysis, AP and cash management, and inventory for independent, QSR, and multi-concept restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our main challenge was scalability. We needed an outsourced company to scale our digital marketing capabilities while still growing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with content and website development. Initially, they did an in-depth review of our website. They came to the table with a specific analysis of what we could improve, including the reasoning behind it, which was great. Also, we went over the content guidelines that they needed to follow and our aligned goals to ensure everything they did would work towards those goals.

Additionally, they’ve analyzed our PPC strategies to put us on the right path, and we’ve made some positive changes.

What is the team composition?

We have around 4–5 people on our team, including an account manager and social media specialist.

How did you come to work with Ignite Visibility?

Another person on my team was tasked with finding a digital marketing company for outsourcing, and he looked at about five companies. After the review, we thought Ignite Visibility was the closest match to what we were looking for.

We initially engaged in a conversation with one of their sales representatives. Then, we had three conversations. The first one was a discovery call; the second was a more in-depth discussion to understand our goals and what we wanted to achieve. Finally, we went over the proposal in the third call and signed the contract afterward.

How much have you invested with them?

We’ve spent less than $77,000 in six months.

What is the status of this engagement?

We began working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we began with them, our domain authority has increased four points; we went from 32 to 36. We’ve had 39 business listings published, eight link-building placements, and three organic links. Moreover, we save around 10–13 hours each week, which is incredibly helpful for scalability. Our sessions from all of our traffic have also increased by 21% and new users by 37% every month.

How did Ignite Visibility perform from a project management standpoint?

Project management is fantastic. They use Monday to break out the different facets of their work; they have assignments there. During the first five months, we had a weekly meeting. We’ve now switched to bi-monthly meetings because we feel the communication is strong enough.

We usually use the Monday platform to communicate. It’s nice because everything is documented, and we can always go back if we need to reference something. We also do Zoom meetings.

What did you find most impressive about them?

They show tangible results. It’s a fantastic relationship. We’ve worked with outsourcing companies on numerous occasions; they always talk about what they’re doing, but we never see the results. With Ignite Visibility, we get a monthly report to go over every PR and social media facet. On top of that, we get a quarterly business review.

Are there any areas they could improve?

Honestly, there isn't anything. We had a couple of issues in the past; we didn’t love the direction they were taking on social media. However, the team was open to our feedback, and they wanted to ensure they were representing the brand as best as possible. They took our criticism and course-corrected the path.

Do you have any advice for potential customers?

Keep the lines of communication open, and make sure you’re well-spoken about your brand and goals. The more you strategize together, the better the relationship will be.

BACKGROUND

Introduce your business and what you do there.

I’m the digital and creative director for Madison Avenue Couture. We’re a dealer of luxury handbags, and we mostly sell online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed their help with the optimization of our website.

SOLUTION

What was the scope of their involvement?

Ignite Visibility provides us with SEO services. In the beginning, they had to familiarize themselves with our brand and what we do; we gave them a brief and told them what we wanted our voice to be like. After that, they proceeded with the optimization of our website based on the given requirements.

What is the team composition?

We work with different people from their team, including an account manager and a writer.

How did you come to work with Ignite Visibility?

It was actually my boss who found them; she researched online and ended up interviewing a whole bunch of companies, including Ignite Visibility. Our previous digital marketing agency also recommended them to us.

How much have you invested with them?

We’ve spent around $7,000–$8,000 per month.

What is the status of this engagement?

We started working with them in September 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with Ignite Visibility, our website traffic has skyrocketed by 100%, which is pretty astonishing to see. Hence, we’ve also decided to switch over to their paid digital marketing services, hoping to achieve the same success.

How did Ignite Visibility perform from a project management standpoint?

Their project management is excellent — the account manager is always on top of things and responds quickly, which has been a delightful experience. For communication, we communicate and track tasks mainly through monday.com. 

What did you find most impressive about them?

What's most impressive about Ignite Visibility is that they are genuinely invested in our product; the previous companies I've worked with weren't as interested, so it's been a very refreshing experience to work with their team.

Are there any areas they could improve on?

I can’t think of anything negative because they’ve done a great job overall.

Do you have any advice for potential customers?

If you need a reliable partner, you can’t go wrong with Ignite Visibility.

BACKGROUND

Introduce your business and what you do there.

I’m a director at a legal finance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We were trying to address our Internet marketing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility writes our web content and addresses issues on our website. The team is in charge of our site’s blog content. We work closely with them, giving them ideas, and the writing process is a two-way street. They handle our publicity, so they write articles and reach out to different outlets at an organic level instead of a paid publication. They also write our PR releases. 

What is the team composition?

We work with 2–3 people from Ignite Visibility, including John (Co-Founder & CEO) and Monique (Project Manager & SEO).

How did you come to work with Ignite Visibility?

John was referred to us. We hired Ignite Visibility because when we searched for the keyword, they were the first that came up.

What is the status of this engagement?

We started working together in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ignite Visibility has successfully fixed issues on our website, and they’ve refreshed the site’s content. So far, our organic traffic has gone down, so we haven’t seen the success just yet. However, we’re attributing this to the transition the site has gone through.

They’ve been pretty on top of their deliverables through the site’s transition. They’re organized, and their response rate is 1–2 business days, which is pretty reasonable. 

How did Ignite Visibility perform from a project management standpoint?

They’ve been good at project management. We communicate via email and Monday.com.  Sometimes things do slip through the cracks, though. They were a bit behind for February, and we’ve had to play some catch-up.

What did you find most impressive about them?

Ignite Visibility has good writers. Additionally, the team is very friendly and has really lovely people. I like their personality, where they’re going, and their strategy. Monique is a gem; she’s always on top of what she needs to do and stays organized. They’re very friendly.

Are there any areas they could improve?

They could make sure that what we have on our contract is clearly stated on Monday.com. They missed a few things, such as infographics and video, that they promised in the first contract that we signed.

They could also improve their directness of communication. Monday.com can appear disorganized on our email. The platform takes a second to get used to, and since we communicate with so many people, staying on top of it can be a challenge. Ultimately, phone calls are better than emails for communication. Improving this could protect them in the future.

Do you have any advice for potential customers?

I would advise figuring out Monday.com quickly. Go over the contract and the statement of work, and compare that to what’s on the platform.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Fram and Partners, a women’s fashion brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We had just migrated our site onto Shopify, but a lot of our SEO rankings were lost after the migration, so we needed help with improving our rankings back.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with our SEO and email marketing. First, they took over our SEO efforts. We provided them with a list of keywords we wanted to focus on since those were the best performing words we had before the migration, and they’ve been improving our rankings since. After 4–5 months of working with them, we decided to get their help for our email marketing efforts as well due to their responsiveness and expertise.

Currently, we work very closely with Ignite Visibility on our keyword research and strategy. However, they’re the experts, so we rely on them to help us drive a lot of those strategies.

On the other hand, we give them free reins to handle our email marketing. Still, they have an email marketing plan that they share with us and ask us for our input on a weekly basis. They come up with the concepts and designs, and we just give them an overall direction, making adjustments when needed.

For this part of the project, Ignite Visibility categorizes our users according to their level of engagement, focusing their efforts on the most engaged users. However, they also have a re-engagement plan to make us noticeable for people who previously didn’t open our emails.

What is the team composition?

On the SEO side, we work with two people from Ignite Visibility, who are our main points of contact, and two more people who work in the background and join our calls. We work with two other people on the email marketing side, and they also have copywriters and creative designers working in the background. From their entire team, Monique (Project Manager) is our primary contact; I can reach out to her with any request, and she makes it happen.

How did you come to work with Ignite Visibility?

I did research and called several different agencies, including Ignite Visibility. I ultimately chose them due to their expertise and ease of communication.

How much have you invested with them?

We’ve spent about $80,000 on the SEO services and $60,000 on the email marketing services.

What is the status of this engagement?

We started working together in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Comparing February 2021, when we first engaged with Ignite Visibility, with February 2022, our SEO traffic has doubled, and our revenue coming from SEO has more than doubled. Additionally, they've been able to push up our ranking significantly in the keyword categories that we’ve asked them to focus on. As for email marketing, our email-driven revenue has gone through the roof, improving significantly as well.

How did Ignite Visibility perform from a project management standpoint?

Ignite Visibility is very good at project management. As a small company ourselves, it is usual that we find challenges our bottlenecks along the way due to our limited resources. However, they’re very good at pushing us and reminding us about timelines and milestones. Additionally, we’ve never had a problem from their end; whenever they promise a deadline, they deliver by that date.

We use Basecamp to manage the project. Since our development team is based in China, we agreed to use Slack to communicate, but we also communicate via email and phone calls.

What did you find most impressive about them?

Communication is what Ignite Visibility does exceptionally well. They’re very responsive, and we’re always able to have frank conversations. Obviously, their technical skills are also very good, and they have an impressive ability to take our feedback and make adjustments that meet our needs. Overall, they’re very nimble, and we enjoy working with them.

Are there any areas they could improve?

Recently, we experienced that their sales team was a bit slow to respond, which was surprising considering how quick and responsive our day-to-day team is. It would be great if they could improve on that aspect.

Do you have any advice for potential customers?

Be transparent with them regarding your expectations, and they’ll step up to that. As long as your communication with them is clear, they’re very good at meeting and exceeding expectations.

BACKGROUND

Please describe your company and your position there.

Davis Instruments is a leader in environmental monitoring. I am the head of worldwide ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We transitioned from a sub-optimized site and platform to Shopify. After the transition we desired to install SEO best practices for the site and the team. The goals were to grow organic traffic and provide key learnings to the internal team in how to better optimize for SEO moving forward.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vendor was selected based on their breath of services and due diligence performed against their competitors. Ignite received very positive feedback from numerous current and former partners.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Backlinking, Content creation, Site audit and fixes, and data analysis. We had weekly calls with the team. The Ignite team created 5 pieces of new content to be uploaded on our site a month. They also provided guest blogs for our content via their network of publishers. We had 2 QBRs during the engagement.

How many people from the vendor's team worked with you, and what were their positions?

1 Account manager, 1 PR expert, and 2 content writers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can share that we were happy with their services.

Describe their project management style, including communication tools and timeliness.

Basecamp was used for product management and communication. We had weekly calls to go over key objectives and result as well as planning for next steps and prioritization.

What did you find most impressive or unique about this company?

They provided a high level of professional SEO knowledge. They'd been happy to answer questions and share best practices to educate our team. We mutually agreed to our goals for the engagement and they worked diligently to accomplish these goals with our team.

Are there any areas for improvement or something they could have done differently?

They have a new Client Services team. As the initial term came to an end we could have communicated our mutual goals and understanding better. I expect this to improve moving forward.

BACKGROUND

Please describe your company and your position there.

I am the chief marketing officer for a sports performance company that integrates the latest advancements in sports and neuroscience into one complete training program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

Our business is a start up, and we needed a brand identity, visual system, photography direction, logo exploration, and a mascot.

SOLUTION

How did you select this vendor?

We started working with Ignite Visibility for a web design project under a different brand in our holding company portfolio. We chose Ignite as a partner after interviewing 4 other companies. We were so impressed with the creative work for that redesign project, we asked them to help us build a brand identity for our sports performance start-up.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they interviewed our team to gather insights about our brand, and our vision for the brand going forward. They quickly understood what we were trying to accomplish as a company. We talked through creative ideas and directions. The Ignite team presented a mood board with some options, including typography, color palettes, logo directions, photography.

From there, we progressed some mock ad designs, which brought the look and feel together. For the mascot, Ignite presented 3 illustrated options. We refined two a bit further, and then selected one illustration as our final.

How many people from the vendor's team worked with you, and what were their positions?

Our daily contact was an interactive producer, who acted as a project manager. The VP of creative oversaw the creative work, and joined our calls to present the creative team's work and gather feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our internal team is thrilled with the work, especially the founder and our investors. We've now got a brand that matches the mission and vision for the company. We've tested the branding with some of the athletes we train and it resonates strongly with the group.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and corresponded via email as well. For each phase of the project, the creative team presented designs or design revisions, and talked through the rationale and inspiration behind it Work was always completed in a timely manner.

What did you find most impressive or unique about this company?

This team shows up for us. Their team was smart, hard-working, and persistent, allowing them to always deliver on their promises. I know I can rely on this company when our business needs help.

Are there any areas for improvement or something they could have done differently?

The area for improvement was on our end. With this being a start up, we took extra time to wrap our heads around some of the decisions that would shape the company's brand positioning and identity. The Ignite team was incredibly patient and supportive.

BACKGROUND

Please describe your company and your position there.

Army & Navy Academy is an College prep military school for boys grades 7-12.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

To increase enrollments, build web presence, digital PR, SEO, Google analytics, paid media, display remarketing, assistance with blogs web design infographics etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for similar companies throughout the country. We met with Ignite and were impressed with them from the start. We also considered that they were a local company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Ignite analyzed how we were approaching digital marketing/SEO/Google Analytics etc. and clearly laid out how they would assist us.

How many resources from the vendor's team worked with you, and what were their positions?

Although we have two main points of contact, two specialist that specialize in Google analytics, SEO, paid media, digital PR. It is not uncommon for several other ignite representatives to join our weekly meetings and to assist in managing our needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase in visits to our website, application submissions and request for information.

How effective was the workflow between your team and theirs?

We have weekly meetings with Ignite. The working relationship has been outstanding. The Ignite team is friendly, knowledgeable and easy to work with. We all enjoy the partnership. We are very impressed with the level of service provided by Ignite Visibility.

What did you find most impressive or unique about this company?

Ignite is always ready to help. Even as we explore new ideas and change directions.

Are there any areas for improvement or something they could have done differently?

None at this time

BACKGROUND

Please describe your company and your position there.

I am the Director of Operations and Creative Director of a small, family owned animated greetings website & business open since 2003. We produce our own animations, built our own system and site, and operate in a highly competitive market with other larger corporations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

Initially we hired Ignite Visibility for consultation on both SEO and PPC. While they have managed our PPC ever since, we have shifted the SEO consultation to leverage Ignite's other departments: Email Marketing and CRO. Our goals were to bring our strategies up to date, take our efforts in these areas outside, and to increase both traffic and conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our CEO simply researched who were among the top firms that were also geographically close to our offices in Los Angeles. Ignite fit well enough to meet with them. Upon meeting, we were impressed by founder John Lincoln's knowledge and frank, open approach. He walked his talk, and seemed to work hard for his clients, so we chose to work with him and Ignite. Also, they had brought onboard a PPC expert we had used before and whom we wished to continue using.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They continued our PPC management writing ad copy, placing PPC text based ads and graphic ads, testing social media marketing and reporting weekly and meeting with us biweekly. The SEO work included copy writing and review, keyword management and placement, and they went an extra mile for us by folding conversion optimization and web site design into that work. As a result they handed us a completely new, more contemporary site design.

The email marketing overhauled and upgraded all our email templates and newsletter templates for better CRO and conversions. Here they also went the extra mile and designed a few pop ups to enhance our mailing list and conversions. The CRO has just begun but so far the recommendations are stellar.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with many from the founder and CEO John Lincoln to the daily managers of our PPC, SEO, email marketing and CRO. We have met and worked with managers in between these levels as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's hard to put 8 years of work into a short review, but those 8 years speak volumes themselves. They have increased our ROI in a tough market, navigated us through the labyrinth of Google penalties, worked hand in hand to help us put out fires and recover from sudden situations. They have given our site fresh new looks, and encouraged our in house design efforts. One thing they do very well is listen and customize to fit our needs and aims. We feel less like we've hired consultants to do something to us or for us, and more like we have partnered with a team equally interested in our well-fare and craft. This combined with their staff's broad expertise and up to date knowledge has kept us current and competitive.

How effective was the workflow between your team and theirs?

Excellent. They have always been responsive and on many occasions gone above and beyond expectations. Their team is always available for questions and advice via email and phone. They have, at times, felt like an extension of our own company.

What did you find most impressive or unique about this company?

Three things stand out: The detailed knowledge each staff member offers us. They hire people who really do know this business very well. Then, the fluidity in communication and how well they listen and engage in productive discourse with us. Lastly, that many of the staff with whom we have worked have bent over backwards and gone the extra mile to assist us and provide much needed information, recommendations and materials.

Are there any areas for improvement or something they could have done differently?

Perhaps a laundry service?

BACKGROUND

Please describe your company and your position there.

BBQ Outlets is a national online and local retail organization marketing outdoor living areas. We specialize in selling premium BBQ equipment -- grills and accessories. outdoor kitchen islands, patio furniture, fire pits and heaters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We need high-end digital marketing expertise to help us build a competitive, national online presence. Their experience and track record matched our needs perfectly.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched several firms and reached back to Ignite Visibility who had contacted a year ago...plus they served as the digital marketing agency for our biggest competitor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They provide a plethora of digital marketing services -- including SEO, CRM, technical website programming and coding, key words, public relationship, paid media placement, and working with our technical and marketing staffs on a variety of projects on a daily basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the lead technical advisor, head publicity consultant, paid media supervisor, and a variety of other Ignite team members who helped on marketing tactics, wordsmithing, presentation, and streamlining our online strategies to increase revenues.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Generally speaking, we are making significant increases in our online business because of their recommendations.

How effective was the workflow between your team and theirs?

We have had a good, reliable relationship. Ignite is very diligent and punctual and is available if we need them off of their regular scheduled client meetings.

What did you find most impressive or unique about this company?

They know their stuff.

Are there any areas for improvement or something they could have done differently?

As many, we get tired of Zoom calls and meetings. There is always going to be a disconnect with this communications model. But it's what we have to deal with -- not happy, but....

BACKGROUND

Please describe your company and your position there.

I'm the Brand Marketing Manager at Hygge Home Rentals. Our mission is to bring high quality home rentals to the masses, through Airbnb rentals. We do this by partnering directly with property owners (investors), who are looking for a way to maximize their returns on their investment properties.

Using our extensive knowledge in both the Real Estate and Travel Industries, our 10+ years renting on Airbnb and other sites, and our proprietary software that we have built in house; we are able to offer a service that is un-matched. Our clients are happy to work with us, because we are able to off-set our management fee with increased revenue, all while saving them time and effort.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We were launching Hygge Home Rentals and had a previous relationship with the company. Our goals were to generate client leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had done previous work with them and loved the work they did on a previous company launch.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a paid media specialist.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

We had weekly meetings via zoom and communicated mainly through email and monday.com. All of our questions were answered in a timely manner.

What did you find most impressive or unique about this company?

We love that they're always able to answer all our questions regarding our marketing needs, even if it was outside of their scope. If our paid media didn't have an answer, she found someone who did.

Are there any areas for improvement or something they could have done differently?

None.