What evidence can you share that demonstrates the impact of the engagement?
The fact that Tangible Words put our system together and made it look professional definitely helped. It hasn’t just saved us time and operating expenses, but it’s increased our bookings. Campsite bookings were a 100% phone-based system, and now they’re 80–90% online. Campsites that would’ve likely been empty are now full for the whole summer. This is the first time I’ve seen this in my nine years with the organization. The biggest benefits we’ve seen up to this point are online bookings and driving people to those bookings.
How did Tangible Words perform from a project management standpoint?
They have a great system in place, featuring reminders and constant emailing. They’ve been patient and professional and kept us organized. A huge hurdle on both sides was maintaining constant communication. They didn’t give up on us after not answering their emails.
We used to be inconsistent at maintaining our blog and social media, but now they have us well organized with the technologies and their team. They’ve created some outstanding blog content for us, and the call to action graphics they made are visually stunning.
Tangible Words’ strongest point is that they are a well-organized group. They use great tools, which make our work so much easier. They’ve trained me on these new technologies so I can use them in my everyday work as well. It’s easy for me to edit, approve, and move forward with projects.
What did you find most impressive about them?
I’m truly pleased with Tangible Words. They always hit the mark when they promise something. It’s outstanding to see the financial rewards of the work given that we’re not even a year into the project. Our name is getting out there, and people are booking. Our expectation was to increase our sales by $100,000 this year. The goal isn’t that high, and I think they’ll reach it.
Are there any areas they could improve?
I have a hard time with their social media posts when it comes to Facebook. Facebook seems to fall flat for us. This is partly because they’re using HubSpot, which doesn’t allow videos or multiple pictures; it’s confined to one picture per post. This said, the posts from the last week or two have driven quite a bit of traffic for us. We can communicate with them when we’re not happy about something.
The whole idea behind hiring Tangible Words was to decrease my workload, but I feel that the opposite is true because we’re at the beginning of the relationship and I have to feed them a lot of information. I hope that in the next year or two, they’ll be able to do things without me, and I’ll simply approve the work.
Do you have any advice for future clients of theirs?
Clients should be prepared for a tight, quick turnaround. It’s a matter of 1–2 weeks to get the ball rolling. If you’re going to jump on with Tangible Words, be ready for the ride; it’s going to go crazy, but in a good way.