FTR Media

BACKGROUND

Please describe your company and position.

I am the Project Manager of DeepVision Marketing

Describe what your company does in a single sentence.

Full Cycle YouTube Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FTR Media to accomplish?

• The goal of this project was to launch and develop a new YouTube channel for a California-based podcast, building a strong foundation for long-term audience growth and brand awareness.
• Our work focused on YouTube channel setup and optimization, content strategy, video packaging, and discoverability to help the podcast reach its target audience, increase engagement. The broader objective was to turn the podcast into a sustainable media asset that supports the client’s brand.

SOLUTION

How did you find FTR Media?

Referral

Why did you select FTR Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from FTR Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FTR Media was responsible for launching and developing a new YouTube channel for our California-based podcast, with the goal of building long-term audience growth and brand awareness. Key deliverables included: 
- YouTube channel setup and optimization 
- Content strategy and publishing plan 
- Video packaging (titles, thumbnails, descriptions) 
- Discoverability and SEO optimization 
- Ongoing support focused on audience reach and engagement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

200,000+ views: Generated significant reach for the podcast, helping expand its audience and increase content visibility on YouTube.

YouTube monetization: Successfully guided the channel toward monetization eligibility, establishing a foundation for generating revenue from its content and supporting long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was well-organized and easy to work with. They consistently met deadlines, communicated clearly, and responded quickly to our feedback and requests. Their proactive approach made the collaboration smooth and efficient.

What was your primary form of communication with FTR Media?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their results-driven approach. They focused on what actually moved the needle for the podcast, made decisions based on data, and treated our goals as their own.

Are there any areas for improvement or something FTR Media could have done differently?

Honestly, not much to point out. If anything, we'd love to see them share even more of their insights and ideas, as their input was always valuable.