Crawl Brains

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of Hassans Optician

Describe what your company does in a single sentence.

We are the top retailer and distributor of eyewear in Kuwait.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crawl Brains to accomplish?

• Search Engine Optimization
• Search Engine Marketing
• Social Media Advertising and Strategy Building

SOLUTION

How did you find Crawl Brains?

Referral

Why did you select Crawl Brains over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Crawl Brains were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Services
 

Keyword Research & Strategy

Identify high-value, relevant keywords based on industry, competition, and user intent
 
On-Page Optimization

Optimize meta tags, headers, images, internal linking, and content structure
 
Technical SEO

Site audits (crawlability, indexation, mobile-friendliness, speed optimization)
Fix technical issues (broken links, redirects, sitemap, robots.txt)
 
Content Optimization

Update existing content and create new SEO-friendly content as needed
 
Local SEO (if applicable)

Optimize for Google Business Profile and local listings
 
SEO Reporting

Monthly reports on keyword rankings, traffic, backlinks, and recommendations
 
 

SEM Services
 

Account Setup & Audit

Google Ads/Bing Ads account setup or audit of existing campaigns
 
Campaign Strategy & Planning

Define goals, budget allocation, targeting, and bidding strategy
 
Ad Creation & Management

Develop compelling ad copy, creatives, and landing pages
Monitor and optimize campaigns for performance (CTR, CPC, conversions)
 
A/B Testing

Regular testing of ads and landing pages to optimize performance
 
Conversion Tracking & Analytics

Set up and monitor goals and event tracking via Google Analytics and Tag Manager
 
SEM Reporting

Monthly performance reports including impressions, clicks, CPC, conversions, ROAS
 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong results, including a 40% increase in organic traffic and improved keyword rankings, with several keywords reaching the first page of search results. Technical SEO fixes enhanced site speed and crawlability, while SEM campaigns achieved a 30% rise in conversion rates and a 25% drop in cost-per-click. These measurable outcomes clearly demonstrate the success of both the SEO and SEM strategies in boosting visibility, engagement, and ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management throughout the engagement. They consistently delivered tasks and reports on time, adhering to the agreed schedule and milestones. Communication was clear and responsive, they quickly addressed questions, provided updates, and adapted to feedback or changing priorities. Their proactive approach has ensured that all deliverables are aligned with our goals and expectations, making the collaboration smooth and efficient.

What was your primary form of communication with Crawl Brains?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their deep expertise combined with a highly strategic approach. They didn’t just execute tasks, they took the time to understand our business, tailor their SEO and SEM strategies accordingly, and continuously optimize based on data. Their ability to blend technical knowledge with clear communication and a results-driven mindset made them a valuable partner. This level of commitment and insight set them apart from other providers.

Are there any areas for improvement or something Crawl Brains could have done differently?

While Crawl Brains delivered strong results, one area for improvement could be more frequent strategic check-ins. Regularly scheduled review meetings, beyond monthly reporting, would have allowed for deeper collaboration and faster adjustments to evolving goals. Additionally, providing more detailed insights into competitor performance could have further strengthened the overall strategy. These enhancements would help maximize transparency and long-term impact.

BACKGROUND

Please describe your company and position.

I am an Employee

Describe what your company does in a single sentence.

Our company specializes in offering a wide range of lifestyle and home improvement products through our online platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crawl Brains to accomplish?

• improve our website’s search engine visibility
• drive organic traffic

SOLUTION

How did you find Crawl Brains?

Online Search

Why did you select Crawl Brains over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crawl Brains were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crawl Brains handled a full SEO revamp for our website. Their scope of work included a comprehensive SEO audit, keyword research, on-page optimization, technical fixes, and content strategy. They also implemented link-building campaigns and provided monthly performance reports. Key deliverables included optimized metadata, improved site speed, content recommendations, high-quality backlinks, and regular progress tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing a noticeable improvement in our website traffic within a couple of months. Our key pages began ranking higher on Google, and we saw a steady increase in organic leads. Overall visibility improved, and we could clearly track progress through the regular reports and analytics shared by the Crawl Brains team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and organized. They always delivered tasks on time and kept us updated throughout the process. Whenever we had questions or needed changes, they were quick to respond and very accommodating. Communication was clear, and we felt well-supported at every step

What was your primary form of communication with Crawl Brains?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their deep understanding of SEO and how they tailor their strategy to fit our specific industry and goals

Are there any areas for improvement or something Crawl Brains could have done differently?

There’s always room for improvement, but overall the experience was smooth. At times, a bit more frequent communication could have added clarity, but everything was delivered as promised and the team was responsive when needed.