Media Giants

BACKGROUND

Please describe your company and position.

I am the Director of Flow Wear

Describe what your company does in a single sentence.

We Are Passionate About Creating The Best Workout And Training Gear Possible That Allow People Of All Shapes, Sizes, Abilities And Backgrounds To Live Their Fullest Lives Without Limitations. Wearing Flow Is A Lifestyle Choice That Makes You Feel Good On Your Inside As Well As Out.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Giants to accomplish?

• Business Growth
• Marketing

SOLUTION

How did you find Media Giants?

Referral

Why did you select Media Giants over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Media Giants were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flow, a new men's fitness apparel business, seeks to establish a strong market presence and drive growth. Media Giants will develop and implement a comprehensive marketing strategy tailored to Flow's unique brand identity and target audience. The goal is to increase brand awareness, engage potential customers, and drive sales.

Project Deliverables:

Brand Strategy Development:

• Brand Positioning: Define Flow’s unique selling propositions (USPs) and market positioning.
• Target Audience Analysis: Identify and segment the target market based on demographics, psychographics, and purchasing behavior.

Digital Marketing Campaigns:

• Paid Search: Set up and manage Google Ads campaigns to drive targeted traffic to Flow's website.
• Paid Social: Develop and execute social media advertising campaigns on platforms such as Facebook and Instagram to increase brand visibility and engagement.
• SEO: Implement on-page and off-page SEO strategies to improve Flow’s search engine rankings and organic traffic.

Content Marketing:

• Content Creation: Develop high-quality, engaging content for Flow’s blog, social media channels, and email newsletters.
• Content Calendar: Create a content calendar to ensure consistent and timely delivery of content across all platforms.

Social Media Management:

• Account Setup and Optimization: Set up and optimize Flow’s social media profiles on key platforms.
• Community Engagement: Manage and grow Flow’s social media community through regular posting, interaction, and customer support.

Email Marketing:

• Campaign Development: Create and manage email marketing campaigns to nurture leads and drive conversions.
• Subscriber Growth: Implement strategies to grow Flow’s email subscriber list.

Performance Tracking and Reporting:

• Analytics Setup: Set up tracking tools such as Google Analytics to monitor website and campaign performance.
• Monthly Reports: Provide detailed monthly reports on key performance indicators (KPIs) and campaign effectiveness.
• Ongoing Optimization: Continuously optimize campaigns based on data insights to improve performance and ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to go from a few sales a week to a lot of sales in what we would consider a short amount of time.
• Their ability to then reengage existing customers and turn them into repeat has been what's given us a solid base to invest more into growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and always going above and beyond.

What was your primary form of communication with Media Giants?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Media Giants' care for our business success.

Are there any areas for improvement or something Media Giants could have done differently?

No.