Apex Haris

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a home-based physiotherapy and rehabilitation services company. We’re licensed physiotherapists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex Haris?

We needed help getting more clients for our home-based physiotherapy and rehabilitation services. Our main goal was to improve our online presence, generate quality inquiries through Google and Meta ads, and reach people looking for physiotherapy services at home. We also wanted a professional website and a better marketing system to track inquiries and understand which campaigns were bringing actual clients.

SOLUTION

What was the scope of their involvement?

Apex Haris handles our main digital marketing work. This includes designing and improving our website, setting up Google and Meta ads, creating landing pages, and helping us generate more inquiries from people looking for home-based physiotherapy in Dubai. The team has also set up conversion tracking and analytics so we can see where our inquiries are coming from. They regularly review the campaigns and make improvements based on the results.

What is the team composition?

We work with one teammate from Apex Haris.

How did you come to work with Apex Haris?

We found them through an online search and a referral. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the first year, we saw clear improvement across both Google and social media campaigns. Our website inquiries increased by around 68%, qualified leads increased by approximately 55%, and our overall cost per lead decreased by about 32%. Google ads generated the strongest results, while Meta and other social campaigns helped us reach more potential clients. Overall, our online inquiries and client bookings improved significantly compared with the period before working with Apex Haris.We track the results using Google Ads and Meta Ads reports, along with Google Analytics and website conversion tracking. We compare the number of qualified inquiries, conversion rates, and cost per lead over the year. This allows us to see which campaigns are generating genuine inquiries and measure the improvement in lead quality and cost per lead.At the start of the project, we agreed on clear KPIs, including increasing qualified inquiries, improving the number of website leads, reducing cost per lead, and increasing bookings from Google and social media campaigns. We review these KPIs regularly throughout the project and use the results to optimize the campaigns.

How did Apex Haris perform from a project management standpoint?

Apex Haris manages the project very well and keeps communication clear throughout. The website, landing pages, and marketing campaigns are delivered on time, and any changes or issues are handled quickly. The team is also proactive with campaign optimization and regularly shares updates on the progress and results.

What did you find most impressive about them?

What impresses us most is that Apex Haris doesn’t focus only on running ads. They understand our physiotherapy business, improve our website and landing pages, and connect the marketing with proper tracking. The team is very focused on generating genuine inquiries rather than just increasing clicks or impressions. Their ability to combine website development, advertising, and data tracking in one project makes the whole process much more effective.

Are there any areas they could improve?

Overall, we’re very satisfied with the work. One area that could be improved is having more frequent strategy meetings to discuss new campaign ideas and upcoming opportunities. Apart from that, communication is good, the work is delivered on time, and Apex Haris is responsive whenever we need support.

BACKGROUND

Please describe your company and position.

I am the Managing Director of a citizenship & investment consultancy. 

Describe what your company does in a single sentence.

We are a Dubai based citizenship by investment and global mobility consultancy. We help investors and families explore citizenship and residency by investment opportunities in different countries. Our services include investment programme consultation, eligibility assessment, application guidance and support throughout the immigration process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex Haris to accomplish?

• Generate qualified leads from high net worth investors
• Increase enquiries for citizenship by investment programmes
• Improve our Google search visibility
• Reduce the cost per qualified lead
• Build high converting landing pages
• Improve website design

SOLUTION

How did you find Apex Haris?

Referral

Why did you select Apex Haris over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Strong understanding of lead generation

Describe the scope of work in detail. Please include a summary of key deliverables.

Apex Haris managed our digital marketing and lead generation activities with a focus on attracting potential investors interested in citizenship by investment programmes. The work covered both campaign strategy and the technical setup needed to track and improve lead generation. 

Key deliverables included:

• Google Ads campaign setup and management 
• Keyword research and audience targeting
• Landing page creation and optimisation
• GA4 and Google Tag Manager setup
• Conversion and lead tracking
• Campaign performance monitoring and optimisation
• Lead quality analysis and reporting
  
  

Apex Haris also worked on improving the user journey from the initial Google search through to the enquiry form. The landing pages and campaigns were continuously reviewed to improve conversion rates and generate more relevant enquiries. 

The focus was not simply on increasing lead volume, but on generating better quality enquiries from people who were genuinely interested in citizenship and residency by investment services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign delivered measurable improvements in our lead generation performance. Qualified enquiries increased by approximately 45%, while the cost per qualified lead decreased by around 30%. 

Our landing page conversion rate improved by approximately 25%, and we also saw a 40% increase in relevant enquiries from Google Ads. The improved tracking setup gave us much better visibility into campaign performance and lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apex Haris managed the project professionally and kept everything organised. Deliverables were provided on time, and communication was clear throughout the project. 

They were also responsive to our requests and made changes quickly whenever we needed adjustments to campaigns, landing pages or targeting. They regularly shared updates and explained the performance clearly, which made the project easy to manage from our side.

What was your primary form of communication with Apex Haris?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their focus on lead quality rather than simply generating a high number of leads. Apex Haris took the time to understand our citizenship by investment audience and adjusted the campaigns based on actual enquiry quality. 

Their knowledge of Google Ads, conversion tracking and landing page optimisation was also impressive. They were proactive, responsive and focused on improving results throughout the project.

Are there any areas for improvement or something Apex Haris could have done differently?

Apex Haris took quite some time to understand our services in depth. They asked a lot of questions and arranged several meetings to understand our citizenship by investment programmes, target audience and customer journey. Although this took some extra time at the beginning, it helped them understand our business properly and build a more relevant marketing strategy.