Apex Haris

BACKGROUND

Please describe your company and position.

I am the Managing Director of a citizenship & investment consultancy. 

Describe what your company does in a single sentence.

We are a Dubai based citizenship by investment and global mobility consultancy. We help investors and families explore citizenship and residency by investment opportunities in different countries. Our services include investment programme consultation, eligibility assessment, application guidance and support throughout the immigration process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex Haris to accomplish?

• Generate qualified leads from high net worth investors
• Increase enquiries for citizenship by investment programmes
• Improve our Google search visibility
• Reduce the cost per qualified lead
• Build high converting landing pages
• Improve website design

SOLUTION

How did you find Apex Haris?

Referral

Why did you select Apex Haris over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Strong understanding of lead generation

Describe the scope of work in detail. Please include a summary of key deliverables.

Apex Haris managed our digital marketing and lead generation activities with a focus on attracting potential investors interested in citizenship by investment programmes. The work covered both campaign strategy and the technical setup needed to track and improve lead generation. 

Key deliverables included:

• Google Ads campaign setup and management 
• Keyword research and audience targeting
• Landing page creation and optimisation
• GA4 and Google Tag Manager setup
• Conversion and lead tracking
• Campaign performance monitoring and optimisation
• Lead quality analysis and reporting
  
  

Apex Haris also worked on improving the user journey from the initial Google search through to the enquiry form. The landing pages and campaigns were continuously reviewed to improve conversion rates and generate more relevant enquiries. 

The focus was not simply on increasing lead volume, but on generating better quality enquiries from people who were genuinely interested in citizenship and residency by investment services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign delivered measurable improvements in our lead generation performance. Qualified enquiries increased by approximately 45%, while the cost per qualified lead decreased by around 30%. 

Our landing page conversion rate improved by approximately 25%, and we also saw a 40% increase in relevant enquiries from Google Ads. The improved tracking setup gave us much better visibility into campaign performance and lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apex Haris managed the project professionally and kept everything organised. Deliverables were provided on time, and communication was clear throughout the project. 

They were also responsive to our requests and made changes quickly whenever we needed adjustments to campaigns, landing pages or targeting. They regularly shared updates and explained the performance clearly, which made the project easy to manage from our side.

What was your primary form of communication with Apex Haris?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their focus on lead quality rather than simply generating a high number of leads. Apex Haris took the time to understand our citizenship by investment audience and adjusted the campaigns based on actual enquiry quality. 

Their knowledge of Google Ads, conversion tracking and landing page optimisation was also impressive. They were proactive, responsive and focused on improving results throughout the project.

Are there any areas for improvement or something Apex Haris could have done differently?

Apex Haris took quite some time to understand our services in depth. They asked a lot of questions and arranged several meetings to understand our citizenship by investment programmes, target audience and customer journey. Although this took some extra time at the beginning, it helped them understand our business properly and build a more relevant marketing strategy.