Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 51 projectsLevelUp Leads is a sales outsourcing solutions firm specializing in sales team outsourcing, sales staffing solutions, and sales growth consulting. With a 100% positive feedback rate, clients commend their proactive partnership, exceptional project management, and ability to deliver qualified leads and enhance sales pipelines. LevelUp Leads is noted for its adaptability and personalized service, with nearly 70% of reviewers highlighting their communication and responsiveness.
$1,000+$25 - $49 / hr10 - 49Fredericton, CanadaServices provided
Focus Areas
See all 13 projectsAtlantic Growth Solutions is a Sales Development Agency specializing in Sales Outsourcing Solutions and lead generation. Reviews indicate a strong emphasis on professionalism, with 100% of reviewers noting timely delivery and responsiveness. Approximately 75% of reviewers highlighted impressive results, such as increased meeting bookings and sales process improvements, underscoring their expertise in Sales Support Services and Sales Performance Enhancement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
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See all 62 projectsA-SALES AB is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Process Automation. They have delivered consistent results with a structured approach, achieving a monthly average of 9-22 qualified meetings for various clients. Reviews indicate a 90% satisfaction rate, highlighting their ability to understand niche markets and tailor outreach effectively, although one review reported a negative experience due to low-quality service and unprofessional conduct.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsScaleMeets is a web development company that excels in creating effective websites and providing business consultancy and strategy services. According to their reviews, 100% of clients highlight their timely delivery and personalized approach, contributing to increased visibility and engagement. Their high ratings and cost-effective services make them a preferred choice for enhancing business reach.
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$1,000+< $25 / hr2 - 9
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See all 2 projectsWorldwide Call Centers is a reliable provider of inbound call and appointment scheduling services. Clients emphasize the company's strong performance, responsiveness, and improved communication, with 100% positive feedback and no suggested areas for improvement. Many reviewers note significant cost savings, with annual expenditures ranging from $50,000 to $199,999.
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Featured
What are Featured Providers?
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 124 projectsSalesAR is a Sales Outsourcing Solutions company that excels in lead generation, sales staffing, and sales agency services. With a focus on B2B lead generation and appointment setting, they achieve success through market research, outreach optimization, and communication. Approximately 85% of reviewers highlight their project management skills and adaptability, enhancing sales performance across various industries. Notable feedback emphasizes their professionalism and responsiveness.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
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See all 11 projectsVrand is a Sales Outsourcing Solutions company, specializing in lead generation and sales performance enhancement. Reviewers consistently commend Vrand for their ability to generate qualified leads, resulting in increased conversion rates and revenue growth. With a 100% satisfaction rate across reviews, clients highlight their strategic insight, timely delivery, and exceptional project management skills.
$1,000+$100 - $149 / hr10 - 49Horsham , EnglandServices provided
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See all 15 projectsVirtual Sales Limited is a distinguished sales outsourcing solutions provider specializing in Sales Team Outsourcing, Sales Talent Acquisition, and Sales Support Services. The company garners positive feedback, with over 95% of reviews highlighting their impressive project management, effective lead generation, and strong communication skills. Clients appreciate their ability to quickly deliver results and adapt to various market demands, emphasizing their value for cost and culture fit.
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$5,000+< $25 / hr50 - 249
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Verve Online Marketing, a midsize SEO agency, is located in Jaipur, India. The team focuses on Search Engine Optimization and Content Marketing.
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$100,000+$100 - $149 / hr10 - 49New York, NY
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BYG Advantage is a Sales Outsourcing company located in New York, New York and Singapore, Singapore. The team offers Sales Outsourcing and Marketing Strategy.
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$1,000+Undisclosed50 - 249Poznań, Poland
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InStream Group is a Sales Outsourcing company. The Poznań, Poland-based agency was established in 2014. Their services include Sales Outsourcing and Other Digital Marketing.
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$1,000+< $25 / hr2 - 9Chakdaha, India
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See all 1 projectsW2-Data offers lead generation and email marketing services. The overall feedback is highly positive, with clients praising their ability to deliver valuable solutions and boost business outcomes. The company is noted for its excellent communication, responsiveness, and innovative, cost-effective approaches to complex problems.
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$50,000+$150 - $199 / hr250 - 999
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Founded in 2006, Icone Developer LTD is a Commercial Brokerage Services company. Their services include Commercial Brokerage Services and Commercial Property Management.
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Featured
What are Featured Providers?
$10,000+< $25 / hr50 - 249Denver, COServices provided
Focus Areas
See all 229 projectsBelkins is a sales outsourcing agency specializing in lead generation and sales development. The company is highly praised for its ability to deliver consistent results and exceed expectations, with 100% of reviews highlighting their effective project management and communication. Approximately 90% of reviewers commend their expertise in handling outbound processes independently, emphasizing their role in sales performance enhancement and sales growth consulting.
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$1,000+< $25 / hr50 - 249Fairfax, VA
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Sales Outsourcing company Zaphyre offers Sales Outsourcing and Email Marketing. They are headquartered in Fairfax, Virginia.
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$5,000+$100 - $149 / hr50 - 249København, Denmark
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Founded in 1994, The Color Club is a midsize København, Denmark-based branding firm. Their services include Branding and Media Planning & Buying.
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$1,000+Undisclosed10 - 49Jaipur, India
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Established in 2024, Growleads.io, a small pay per click company, is based in Jaipur, India. Their services include Pay Per Click and Sales Outsourcing.
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$250,000+$50 - $99 / hr250 - 999Phoenix, AZ
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Televerde is a Sales Outsourcing company in Phoenix, Arizona. They offer Sales Outsourcing and Call Center Services and were launched in 1994.
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$5,000+$50 - $99 / hr250 - 999Bengaluru, India
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Cimmons Integrated Services Private Limited is a call center. The Bengaluru, India-based firm was established in 2020. Their services include Call Center Services and Customer Service Outsourcing.
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$1,000+$50 - $99 / hr2 - 9London, England
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SpaceWorks is a SEO company. The team offers Search Engine Optimization and Web Design, and the firm is headquartered in London, England and Dubai, United Arab Emirates.
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UndisclosedUndisclosed250 - 999Buenos Aires, Argentina
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Customer Service Outsourcing company Grupo PYD is headquartered in Buenos Aires, Argentina. Their services include Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr250 - 999
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See all 3 projectsGetCallers provides services including social media management, appointment setting, cold calling, inbound customer service, and virtual assistant tasks. The overall feedback indicates a high level of satisfaction with their services, particularly noting their hard work and quality results, such as increased followers, traffic, and clients. Reviewers appreciated their effective communication and professionalism, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed1,000 - 9,999Winchester, VA
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Centro is a HR Outsourcing company. The Winchester, Virginia-based firm specializes in HR Outsourcing and Call Center Services.
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$1,000+$100 - $149 / hr50 - 249Carrollton, TX
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Based in Carrollton, Texas, Dotcomsourcing is a Staffing company. The team provides Staffing and Back Office Outsourcing.
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$1,000+Undisclosed250 - 999Canton, OH
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Incept is a telephone answering service in Canton, Ohio. Founded in 1993, the team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Farmers Branch, TX
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Answering service Telvista was launched in 1997. The company specializes in Call Center Services and Sales Outsourcing, and is large.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Abridge is a Sales Outsourcing company in Dhaka, Bangladesh and West Miami, Florida. They provide Sales Outsourcing and Web Design.
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UndisclosedUndisclosed1,000 - 9,999Hyderabad, India
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HRH Next Services Pvt. Ltd. Is an answering service. Launched in 2007, their team offers Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed250 - 999Chelmsford, MA
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Established in 1997, By Appointment Only (BAO Inc.) is a Sales Outsourcing company. The agency offers Sales Outsourcing and Market Research, and is midsize.
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UndisclosedUndisclosed1,000 - 9,999Dallas, TX
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See all 1 projectsSupportNinja provides ongoing communication, real-time responses, and educational training to support managerial tasks and improve guest satisfaction. Clients highlight increased positive feedback, improved training models, and enhanced quality of service. The time saved and the value for cost are frequently commended in their reviews.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
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See all 1 projectsSale-Art provides Sales Outsourcing services, including Sales Team Augmentation and Sales Performance Enhancement. Overall feedback highlights their ability to generate leads, develop effective strategies, and contribute to revenue growth. Clients appreciate their timely delivery, dedicated team, and close collaboration on sales strategies, indicating a high level of satisfaction with their services.
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$25,000+Undisclosed50 - 249Manly Vale, Australia
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Forrest Marketing Group is a Customer Service Outsourcing company. The company is headquartered in Manly Vale, Australia. Their team provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10,000+Paris, France
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Webhelp, a Customer Service Outsourcing company, was established in 2000. The large team provides Customer Service Outsourcing and Call Center Services.
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$5,000+< $25 / hr10,000+Tampa, FL
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SYKES is a Customer Service Outsourcing company. They are headquartered in Tampa, Florida and Chicago, Illinois, and their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Shen Zhen Shi, China
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Emmiol is a Sales Outsourcing company. They offer Sales Outsourcing and are headquartered in Shen Zhen Shi, China.
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UndisclosedUndisclosed250 - 999New York, NY
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Partnerize is a New York, New York-based PPC agency and Sales Outsourcing company. Established in 2010, the team provides Pay Per Click and Sales Outsourcing.
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$1,000+Undisclosed10 - 49Tallinn, Estonia
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See all 1 projectsGRINFI is a sales outsourcing solutions provider, primarily focusing on lead generation. The feedback indicates significant client dissatisfaction, with 100% of the reviews highlighting issues such as unmet lead targets, with only four leads generated instead of the promised 30 per month, and poor communication. No positive attributes were noted by the reviewer, suggesting substantial room for improvement.
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$10,000+$50 - $99 / hr50 - 249Brighton, England
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Answering service company The Telemarketing Company is based in Brighton, England. The team focuses on Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10,000+Umhlanga, South Africa
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Launched in 2006, CCI Global is a large Back Office Outsourcing company. Their team focuses on Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed10 - 49Histon, England
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BioStrata is a public relations agency. Located in Histon, England and Boston, Massachusetts, the agency was founded in 2014. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed1,000 - 9,999Ogden, UT
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MarketStar is a Sales Outsourcing company. Established in 1988, the firm is in Ogden, Utah and Dublin, Ireland. Their services include Sales Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr250 - 999Noida, India
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See all 1 projectsNoida Exim provides call center services with a focus on resolving customer queries efficiently. Reviews highlight their reliable and effective tech support team, leading to positive outcomes and seamless workflow between teams. Clients appreciate the company's dependable support, indicating overall satisfaction with their services.
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$1,000+$25 - $49 / hr250 - 999
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Bizprospex is a business intelligence company. They were established in 2017 and specialize in BI & big data consulting & SI and CRM consulting and SI.
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$5,000+$50 - $99 / hr1,000 - 9,999Mumbai, India
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Datamatics Business Solutions Inc, a Marketing Strategy company, was founded in 1982. In Mumbai, India and New York, New York, the team provides Marketing Strategy and Sales Outsourcing.
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UndisclosedUndisclosed250 - 999Madrid, Spain
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Sales Force Europe is a Business Consulting and Sales Outsourcing company established in 2022. Their services include Business Consulting and Sales Outsourcing.
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$250,000+< $25 / hr1,000 - 9,999Lahore, Pakistan
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Abacus Outsourcing is a call center company. Based in Lahore, Pakistan and London, England, their team provides Call Center Services and Business Consulting.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
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ZipQuote is a Sales Outsourcing company. Founded in 2008, the firm is located in San Diego, California. Their team offers Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Markham, Canada
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Callnovo is a call center company founded in 2004. Their team focuses on Call Center Services and Customer Service Outsourcing.
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$10,000+< $25 / hr1,000 - 9,999Dubai, United Arab Emirates
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Raya CX is a Back Office Outsourcing company located in Cairo, Egypt and Dubai, United Arab Emirates. Their services include Back Office Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Eatontown, NJ
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Sales Outsourcing company Commence Corporation was launched in 1990. Based in Eatontown, New Jersey, the team focuses on Sales Outsourcing and Email Marketing.
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$50,000+$200 - $300 / hr2 - 9West Fargo, ND
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Scott Growth Strategies is a PR firm. Launched in 2017, the agency provides Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
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DJM Sales & Marketing is a Sales Outsourcing company. Founded in 1997, the team provides Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Kyiv, Ukraine
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ECall Call Center, an answering service, was founded in 2005. The team specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Santo Domingo, Dominican Republic
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Advensus is a call center service. Based in Santo Domingo, Dominican Republic, their team specializes in Call Center Services and Sales Outsourcing.
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Undisclosed$150 - $199 / hr10 - 49
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Founded in 2011, GreenStar Marketing is a small web design agency. Their services include Web Design and Advertising.
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$5,000+< $25 / hr250 - 999Mandaluyong, Philippines
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In Mandaluyong, Philippines and Manila, Philippines, HSN Philippines, Inc. Is a phone answering service. The team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Framingham, MA
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Midsize answering service Intellitech Solutions, is headquartered in Framingham, Massachusetts. Their services include Call Center Services and Sales Outsourcing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Sales Outsourcing50% B2B Lead Generation25% Other -
$10,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
37/40.019.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
35.3/40.017.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.1/40.015.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+$100 - $149 / hr10 - 49Horsham , England
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35/40.016.4/20 Reviews9.9/10 Clients & Experience8.8/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34.6/40.017.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.3/40.015.2/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+Undisclosed1,000 - 9,999
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
35/40.018.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.6/40.015.6/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.