Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$10,000+< $25 / hr1,000 - 9,999
Services provided
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Sales Outsourcing company The Call Gurus was founded in 2018. The agency focuses on Sales Outsourcing and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
Services provided
Focus Areas
Get B2B Leads is a midsize Los Angeles, California-based Sales Outsourcing company. The team provides Sales Outsourcing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$1,000+< $25 / hr1,000 - 9,999Gurugram, India
Services provided
Focus Areas
Maxicus, a Customer Service Outsourcing company, is in Gurugram, India and Amritsar, India. They provide Customer Service Outsourcing and Back Office Outsourcing and were launched in 2003.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Focus Areas
MUNSHE IT is a Sales Outsourcing company in Dhaka, Bangladesh. Established in 2013, the team specializes in Sales Outsourcing and Email Marketing.
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$1,000+Undisclosed50 - 249New Providence, NJ
Services provided
Focus Areas
Stafford Communications Group, a Customer Service Outsourcing company, was founded in 1995. They specializes in Customer Service Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Mumbai, India
Services provided
Focus Areas
Bharat Petroleum Corporation Limited is an Engineering company. The Mumbai, India-based agency was launched in 1952. Their team specializes in Engineering and Business Consulting.
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$1,000+$50 - $99 / hr10 - 49Manzano, Italy
Services provided
Focus Areas
WebinWord is a small social media marketing firm founded in 2003. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$1,000+< $25 / hr50 - 249Moncton, Canada
Services provided
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CallStar is a Sales Outsourcing company. The team offers Sales Outsourcing and is based in Moncton, Canada.
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UndisclosedUndisclosed250 - 999Istanbul, Türkiye
Services provided
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Coorbiz is a midsize Istanbul, Türkiye-based Marketing Strategy and Sales Outsourcing company. The team offers Marketing Strategy and Sales Outsourcing.
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$5,000+Undisclosed250 - 999Fairfax, IA
Services provided
Focus Areas
Commercial Development and Sales Outsourcing company Advanced Traffic Control was established in 2004. The firm provides Commercial Development and Sales Outsourcing.
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$1,000+Undisclosed250 - 999Zürich, Switzerland
Services provided
Focus Areas
Ganira is a midsize call center company launched in 2016. Their services include Call Center Services and Sales Outsourcing.
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$250,000+$100 - $149 / hr1,000 - 9,999
Services provided
Focus Areas
Cxperts is a large telephone answering service. They specialize in Call Center Services and Back Office Outsourcing and were launched in 2021.
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$1,000+$25 - $49 / hr2 - 9Uxbridge, England
Services provided
Focus Areas
LHB Consulting, a small Sales Outsourcing company, is located in Uxbridge, England. Their services include Sales Outsourcing and Direct Marketing.
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$1,000+< $25 / hr10,000+Örebro, Sweden
Services provided
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Transcom is a large telephone answering service located in Örebro, Sweden and Bacolod, Philippines. Their services include Call Center Services and Customer Service Outsourcing.
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Undisclosed< $25 / hr2 - 9
Services provided
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See all 1 projectsLeads Genix specializes in lead generation and additional marketing support, including website optimization and brand awareness enhancement. Reviews highlight their professionalism, expertise, and dedication, with clients noting significant improvements in lead quality, sales, and revenue. Overall feedback underscores Leads Genix's tailored strategies and exceptional client service.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Based in Brea, California, BizUp Media is a small Sales Outsourcing company. The team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Takoma Park, MD
Services provided
Focus Areas
Pzmeer is a Sales Outsourcing company established in 2021. Their services include Sales Outsourcing and Market Research.
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$10,000+$25 - $49 / hr50 - 249Pune, India
Services provided
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Launched in 2014, Valasys Media LLC is a Sales Outsourcing company. The company offers Sales Outsourcing and Email Marketing, and is midsize.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Focus Areas
Bizprospex is a data analytics company. Their midsize team is located in Suwanee, Georgia. Their services include BI & big data consulting & SI and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49London, England
Services provided
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Headley Media Ltd is a Content Marketing and Sales Outsourcing company. Founded in 2010, their team offers Content Marketing and Sales Outsourcing.
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$25,000+Undisclosed10 - 49
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Automatio is a big data analytics company and Sales Outsourcing company. They are based in. Their team focuses on BI & big data consulting & SI and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Austin, TX
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SkipForce is a Sales Outsourcing company launched in 2019. The team focuses on Sales Outsourcing and Commercial Property Management and is in Austin, Texas.
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UndisclosedUndisclosed1,000 - 9,999
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Telephone answering service Upsell Technologies is based in Toshima City, Japan and Cebu City, Philippines. The team offers Call Center Services and Sales Outsourcing.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
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MyMo Leads is a small Toronto, Canada-based Sales Outsourcing company. The team specializes in Sales Outsourcing and Branding.
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$1,000+< $25 / hr2 - 9Dallas, TX
Services provided
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Small Sales Outsourcing company Outboundify, is in Dallas, Texas. Their services include Sales Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Focus Areas
Based in Los Angeles, California, RevGen Labs is a Sales Outsourcing company. They offer Sales Outsourcing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
The Live Lead is a Sales Outsourcing company headquartered in. They focus on Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
Services provided
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Located in Mohadevpur, Bangladesh, up2date database is a small Sales Outsourcing company. Their services include Sales Outsourcing.
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$1,000+< $25 / hr1,000 - 9,999
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Seoleads.me is a Sales Outsourcing company. The texas, California-based agency was launched in 2017. Their services include Sales Outsourcing and Marketing Strategy.
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$5,000+Undisclosed2 - 9
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Established in 2017, Random is a Sales Outsourcing company. Headquartered in Random, Canada, the team offers Sales Outsourcing and Performance Marketing.
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$10,000+Undisclosed2 - 9Fort Worth, TX
Services provided
Focus Areas
Panther City Marketing, a SEO company, was launched in 2018. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Launched in 2011, Impel Service & Solutions Limited (ISSL) is a midsize Customer Service Outsourcing company. Their team provides Customer Service Outsourcing and Custom Software Development.
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$10,000+$200 - $300 / hr10 - 49Medellín, Colombia
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Small PPC company and Sales Outsourcing company elev8.io, is headquartered in Medellín, Colombia. The team focuses on Pay Per Click and Sales Outsourcing.
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Undisclosed< $25 / hr2 - 9
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Established in 2015, Lead Grabber, a small Email Marketing company, is located in New York, New York. Their services include Email Marketing and Back Office Outsourcing.
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$1,000+< $25 / hr2 - 9
Services provided
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Sales Outsourcing company Five Element was founded in 2022. The team provides Sales Outsourcing and is based in Dubai, United Arab Emirates.
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$250,000+$25 - $49 / hr1,000 - 9,999West Perth, Australia
Services provided
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TSA Group, a Customer Service Outsourcing company, was launched in 1997. The firm provides Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Craft Impact is a Content Marketing company. Launched in 2012, the agency focuses on Content Marketing and Search Engine Optimization.
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$25,000+Undisclosed250 - 999Prague 8, Czech Republic
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ICON Communication Centres s.r.o. Is a Customer Service Outsourcing company founded in 2003. The company specializes in Customer Service Outsourcing and Call Center Services, and is midsize.
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$50,000+< $25 / hr1,000 - 9,999Fort Worth, TX
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Touchstone BPO is an IT managed services company established in 2002. The large team focuses on IT managed services and IT staff augmentation.
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$25,000+$100 - $149 / hr10 - 49
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Focus Areas
SalesLeap is an IT managed services and Sales Outsourcing company. The firm is headquartered in. Their services include IT managed services and Sales Outsourcing.
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$1,000+$25 - $49 / hr10 - 49Epsom, England
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Premium MSP B2B Appointment Setting services is a Back Office Outsourcing and Sales Outsourcing company launched in 2023. The firm specializes in Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Karachi, Pakistan
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See all 3 projectsEPlanet Global offers web development, content management, and marketing campaign services. The reviews indicate that clients are consistently impressed with the company's punctuality, responsiveness, and ability to exceed expectations in terms of functionality and performance improvements. Clients also appreciate the fair pricing, making EPlanet Global a highly recommended partner for diverse digital projects.
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UndisclosedUndisclosed50 - 249Navi Mumbai, India
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Midsize Sales Outsourcing company Brocus IT Solutions, is headquartered in Navi Mumbai, India. The team provides Sales Outsourcing and Customer Service Outsourcing.
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$25,000+Undisclosed1,000 - 9,999Ahmedabad, India
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IMS People Possible, a Direct Marketing company, is located in Ahmedabad, India. Their services include Direct Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsAffiliated Outsourcing is an outbound sales and customer service company, known for its ability to generate new business and handle customer issues effectively. Reviewers highlight their well-spoken staff, contributing to a $14,000 monthly savings for clients. While the service is praised, there is a suggestion for enhancing performance metrics.
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Undisclosed< $25 / hr2 - 9
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Advance Mca Leads is a telephone answering service. Established in 2020, the team provides Call Center Services and Sales Outsourcing.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsAvirtual specializes in providing virtual assistance and back office services, such as administrative support and social media management. Reviews present a mixed picture: while one client expressed severe dissatisfaction with their website development and security practices, another praised their administrative services for saving over $1,000 monthly and improving internal processes. Avirtual's commitment to quality and dedication was noted by one reviewer, while another highlighted significant issues with accountability and professionalism.
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UndisclosedUndisclosed250 - 999
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CGBusinessSolutions, a midsize call center company, is located in Bacolod, Philippines. The team focuses on Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Milano, Italy
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See all 1 projectsStrategy. Systems. Scale.
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$5,000+< $25 / hr2 - 9
Services provided
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Climb Consulting, a Sales Outsourcing company, specializes in Sales Outsourcing. The company is based in Brooklyn, New York.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.