Abstrakt Marketing Group

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Corporate Cleaning Group

Describe what your company does in a single sentence.

We offer janitorai lservices to commercial business clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• Lead generation
• Appointment setting
• Sale pipeline growth

SOLUTION

How did you find Abstrakt Marketing Group?

Referral

Why did you select Abstrakt Marketing Group over others?

Franchise agreement

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt was hired by my compnay to perform outbound calls to targeted industries tha we service. They were supposed to schedule appointments with qualified sales prospects for us.

Per the contractual agreement they were supposed to deliver the following in a 12 month period:

-2 qualified sales leads/appointments per month (24 annually)

-After the 12 month period, if they did not generate the guaranteed number of leads they are to work for no fee until they meet their obligation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After falling behind on their agreement only a few months in, we were assigned a new "partner success manager". We were supposed to have monthly updates so that they could tell us their plan to fulfill their obligation. That did not happen. More excuses were made. At the 12 mont mark we were put on "free status" until they fulfilled thier agreement. It has been over 5 months and no updates or new leads have been generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did not deliver

Had very poor communication

Have not responded to repeated escalation

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's unique how they get away with such poor results

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Absolutely everything. I spent a ton of money and received nothing in return.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a transportation services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Abstrakt Marketing Group?

We needed help with client prospecting. Our goal was to get five meetings with potential customers per month and achieve a consistent delivery of results.

SOLUTION

What was the scope of their involvement?

Abstrakt Marketing Group helps us with client prospecting. They qualify meetings by calling and vetting out who the decision-makers are relative to the services we provide. After they get confirmation of the meeting, they send me a meeting planner, and we schedule the call.

What was the team composition? 

There’s a team of 4–5 members from Abstrakt Marketing Group, but I mainly deal with two individuals.

How did you come to work with Abstrakt Marketing Group?

We found them through a Google search. We chose them because they had a back-office support infrastructure that allowed us to look at analytics and analyze the effectiveness of what we were trying to get across. Additionally, they had the ability to validate and confirm their process and make changes as the process went along, using a client-centric approach.

How much have you invested with them?

We’ve spent around $48,000.

What is the status of this engagement?

We started working together in February 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On average, we have 4–5 calls a month, and our lead generation has increased dramatically. Like in everything else, we've had unforeseen fluctuations, but for the most part, Abstrakt Marketing Group has been able to stay on task and accomplish what they've promised.

How did Abstrakt Marketing Group perform from a project management standpoint?

Abstrakt Marketing Group has delivered on time and on budget, and they communicate well with us. They use Salesforce, which is very good. We also communicate via email, text, and telephone.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

Frank Green and Cole Wegmann have done an outstanding job for me.

What did you find most impressive about them?

They’re highly qualified and understand the industry. The individuals assigned to us are able to pivot from one direction to another based on the questions being asked from the prospective customers.

Are there any areas they could improve?

They do a much better job reporting on the phone calls they make than on the emails they send. If they could do the same with their email communication, it would really help. Still, this is not an exact science, and their team's ability to be consistent while relying on reciprocal maintenance from the customers overshadows any improvement needed.

Do you have any advice for potential customers?

There’s a lot of pre-work that needs to be done. You have to have a sales strategy and segment the market. You can’t just go to Abstrakt Marketing Group and say, “Go ahead and make calls and get me sales.” You have to come up with a market segmentation that is very succinct and focused on your target audience. They want to be a strategic partner.

BACKGROUND

Please describe your company and position.

I am a Director at E Street Communications

Describe what your company does in a single sentence.

E Street is a Managed Services, Voice, and IT solutions provider in the Denver metro area

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• Farm for new customer leads in the MSP space
• Beging customer relationships
• Establish followups and comms with new prospects

SOLUTION

How did you find Abstrakt Marketing Group?

• Online Search
• Referral

Why did you select Abstrakt Marketing Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AMG makes outbound marketing calls and followups with prospects in our verticals, marketing piece design in print and video plus an internal email marketing campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales meeting and exceeding our goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Account executive that coordinated a team of callers - semi-dedicated to us that call prospects for meeting, schedule and track meetings followups etc.  Print and copy writing for content as part of the program as well.   Have been very responsive to changes and requests.

What was your primary form of communication with Abstrakt Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their services and deployment exceed what we can do in-house. 

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Calling cadence is not as consistent as we'd like it - not sure why it seems to ebb//flow... and sometimes unqualified leads make it through and the other issue has been scheduling appointments results vary. 

BACKGROUND

Please describe your company and position.

I am the VP of Sales of Roofcorp of America
Describe what your company does in a single sentence.

Commercial and Industrial roofing contractor, specializing in multi-state customers across the West Coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• ROOFCORP came to Inbound SDR for a digital overhaul. They were looking for modernized social media profiles and a website that integrated their authentic photos, was SEO-friendly, and had a core goal to drive leads effectively.

SOLUTION

How did you find Abstrakt Marketing Group?

Cold Call / Email

Why did you select Abstrakt Marketing Group over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt completely designed a new website for us, along with all new content that went along with the new website and SEO. Additionally, they were able to set up a lead pipeline that generated leads, and continues to generate quality leads to the present.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Redesigned a website that grabbed the attention of key leads, including a local engineering firm. Landed a $40K project & expanded the partnership into new markets. This showcases the power of a well-crafted, SEO-optimized website & the quality of leads that a skilled Inbound SDR team can generate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were handled by the corresponding team member, ranging from lead campaigns to specific marketing brochures/deliverables. Projects were organized and updated regularly, with meetings at milestones to review progress and ensure everything was proceeding according to what we needed.

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have the ability to deliver quality leads, superb marketing collateral, and a robust SEO program.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

None that come to mind immediately.

BACKGROUND

Please describe your company and position.

I am the owner of Jan Christine Branded Solutions

Describe what your company does in a single sentence.

Can put a company logo on anything, so apparel decoration and hard goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• get new leads

SOLUTION

How did you find Abstrakt Marketing Group?

Online Search

Why did you select Abstrakt Marketing Group over others?

salesperson

How many teammates from Abstrakt Marketing Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have been working with Abstrakt for 90 days, and they have been calling on potential clients for 60 days. I have had 3 quality appointments and have a call coming up this week. I will say I have an account manager who really cares and a team of SDR's that I think also really try. Definitely get involved with the process and your SDR's to make them excited about your business. Cold calling is a difficult task, and I'm hoping this continues and it will be long term.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far 3 quality leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project is on-going, but my account manager is very, very responsive

What was your primary form of communication with Abstrakt Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

We've been impressed by their thorough onboarding and the software they use to listen to phone calls and track the pipeline.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

The initial qualifiers could have been explained more, and if I wanted immediate or long term sales should have been asked.

BACKGROUND

Please describe your company and position.

I am the Business Development of Mechanical Service & Systems, Inc.

Describe what your company does in a single sentence.

Mechanical Service & Systems is a full service mechanical contractor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

Obtain qualified sales leads.

SOLUTION

How did you find Abstrakt Marketing Group?

Referral

Why did you select Abstrakt Marketing Group over others?

Referred to me

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt is to deliver 7-8 qualified sales leads per month based on qualifiers. Qualifiers include preventative maintenance, service & repair, and project work. Building size of at least 10,000 square feet of conditioned space and 4+ roof top units for preventative maintenance. Decision to be made within 8 months from the time the call is made.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistency in meeting monthly qualifiers with number of appointments set for sales team. Over $2 million is total revenue from clients that have been brought on board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Abstrakt has always been very responsive to my requests. They've been consistent in monthly report meetings where deliverables are discussed, and adjustments are made as needed. We have fantastic communication through email, text, and phone that works in both directions when questions arise. Very responsive to my needs.

What did you find most impressive or unique about this company?

They have great energy. They have a system to make the calls and deliver the results. They are focused on follow up and the customer experience...having the desire for a long term partnership.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Honestly, when there have been course corrections that needed to be made in the way calls were delivered and such, Abstrakt was very responsive and took my requests seriously and made the needed changes.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Air Comfort, an engineering company. We provide commercial and industrial preventive construction and maintenance work for businesses in the Chicago area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Abstrakt Marketing Group?

We needed help with business development and lead generation to increase our brand presence.

SOLUTION

What was the scope of their involvement?

Abstrakt Marketing Group has been helping us remotely with our social media content and lead generation through cold calling. We started by explaining our business to them, the type of clients we wanted, the markets we wanted to target, and how we wanted to address all of that with lead generation.

For the cold calling, they create the script and the leads list based on the information we give them and the research they do. Abstrakt Marketing Group’s team also records the conversations so we can listen to them and give our feedback to ensure that they’re hitting the right targets.

In addition, they’ve done web design for us to ensure that all of our marketing materials looked the same and portrayed the same message.

What is the team composition?

We’ve worked with around six members of their team, including their director of recruiting, a marketing collateral project manager, a success manager, and a virtual marketing manager.

How did you come to work with Abstrakt Marketing Group?

They reached out to us and offered their services through a cold call.

How much money have you invested in this partnership?

So far, we’ve spent $400,000 with them.

What is the status of this engagement?

We started working together in March 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They guarantee us 1–2 appointments every week — their work helps the day-to-day of our business.

How did Abstrakt Marketing Group perform from a project management standpoint?

They meet deadlines and stay within budget. Regarding communication, we use emails and monthly Zoom meetings.

What did you find most impressive about them?

Their team is great; they’re hardworking employees that have devotion to customer service, which reflects when they’re trying to convert leads for us. They have an overall energetic and positive attitude.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Be engaged as a client. Don’t just hire them and expect them to bring in a ton of business. Spend time collaborating and explaining your business and expectations.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a technology firm in Dallas

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Abstrakt Marketing Group?

We were looking for help and tried to outsource our outbound calling to Abstrakt.

SOLUTION

How did you select this vendor?

Recommended by a peer

Describe the scope of their work in detail.

We were using abstrakt for full outsourced outbound appt setting

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Never got off the ground because Abstrakt could not deliver

How effective was the workflow between your team and theirs?

Not good

What did you find most impressive about this company?

They appeared to have good systems internally, just could not deliver on their agreement.

Is there any area for improvement or anything that could have been done differently?

Thinking about using Abstrakt Marketing Group for your outbound marketing? I'd think again. Here's why... I attempted to use Abstrakt for some outbound marketing but they were unable to fulfill their contractual obligation to us. We are a cybersecurity company and it turns out, they can't even say the word "cybersecurity" on their calls, which is a huge problem for us. We had just started our onboarding and were only about 2 weeks in when we discovered this.

Tried to work with them on using some "alternate language" but we were unable to get something viable working and so asked for a refund of the $3,750 we spent for nothing and cancellation. They so far have NOT refunded our money and their demeanor changed drastically once we ran into an issue and I started asking for a refund. My sales rep Yoonjae has been less than helpful in getting this resolved.

Very disappointed in Abstrakt and it's apparent that their true colors come out when there is an issue and they care more about a few thousand dollars than in doing the right thing and issuing a refund since no actual services were performed. I would look elsewhere if you are thinking about outsourcing your outbound marketing and avoid Abstrakt as a company. how you do anything is how you do everything. no thanks.

BACKGROUND

Please describe your company and position.

I am the MN Sales Director of Gateway Fiber

Describe what your company does in a single sentence.

Localized Fiber internet provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• Increase Commercial prospects

SOLUTION

How did you find Abstrakt Marketing Group?

Other

Why did you select Abstrakt Marketing Group over others?

• High ratings
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Reach to prospective Commercial customers, establish connectivitiy, with an end goal of establishing in person meeting for our Outside Sales representatives. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conduct 1000+ outbound calls per calendar month within our geographical area. Present our company's products, and vision. Maintain regular cadence wth contacts with the end goal of establishing face to face appointments for sales force

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Abstrakt Marketing Group mirrored our efforts of solidifying brand recognition, potential interest in our services, as well as identifying and maintaining key contacts throughout our footprint.Their plan of action includes nurturing prospects, when a meeting may not be appropriate based on timing, availability etc. 

What was your primary form of communication with Abstrakt Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Commitment to our products and services, comprehension of the vision and values of our company and their ability to be an extension of our internal employees. 

Each prospect interaction has been positive, defined and has provided real opportunity to sell our product set. 

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Not at this time