Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a sales development agency providing Sales Outsourcing Solutions such as lead generation, cold calling, and outbound sales process management. Reviews consistently highlight their professionalism, flexibility, and strong project management capabilities, with 100% positive feedback regarding their ability to meet and exceed deliverables. Approximately 58% of reviewers emphasize their adaptability and willingness to tailor strategies to client needs.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
Focus Areas
See all 83 projectsA-SALES AB is a sales agency specializing in Sales Outsourcing Solutions, excelling in generating sales appointments and pipeline development for various industries. The reviews reflect an overwhelmingly positive sentiment, with 100% of clients noting their strategic thinking and tailored messaging. Clients appreciate their professionalism, responsiveness, and ability to understand complex business needs, fostering long-term partnerships and enhanced sales performance.
$1,000+< $25 / hr50 - 249London, EnglandServices provided
Focus Areas
See all 134 projectsSalesAR is a Sales Outsourcing Solutions agency specializing in lead generation, multi-channel outreach, and partnership development. With a focus on Sales Team Augmentation and Sales Performance Enhancement, SalesAR has consistently received positive feedback, with over 90% of reviewers highlighting their effective communication and proactive project management. Several clients noted their ability to offer tailored solutions and strategic insights, although one review mentioned unmet lead expectations.
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$100,000+$100 - $149 / hr10 - 49New York, NY
Services provided
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BYG Advantage is a Sales Outsourcing company located in New York, New York and Singapore, Singapore. The team offers Sales Outsourcing and Marketing Strategy.
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$1,000+Undisclosed50 - 249Poznań, Poland
Services provided
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InStream Group is a Sales Outsourcing company. The Poznań, Poland-based agency was established in 2014. Their services include Sales Outsourcing and Other Digital Marketing.
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Featured
What are Featured Providers?
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 21 projectsVirtual Sales Limited is a Sales Outsourcing Solutions company specializing in appointment setting, lead generation, and sales pipeline development. The company consistently receives high praise for its professionalism, effective communication, and project management, with no significant areas for improvement noted by reviewers. Approximately 90% of reviews highlight their ability to seamlessly integrate as an extension of clients' teams, resulting in improved sales performance and customer engagement.
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$1,000+< $25 / hr2 - 9Chakdaha, India
Services provided
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See all 1 projectsW2-Data offers lead generation and email marketing services. The overall feedback is highly positive, with clients praising their ability to deliver valuable solutions and boost business outcomes. The company is noted for its excellent communication, responsiveness, and innovative, cost-effective approaches to complex problems.
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$50,000+$150 - $199 / hr250 - 999
Services provided
Focus Areas
Founded in 2006, Icone Developer LTD is a Commercial Brokerage Services company. Their services include Commercial Brokerage Services and Commercial Property Management.
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$1,000+$50 - $99 / hr50 - 249Fairfax, VA
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Focus Areas
See all 1 projectsZaphyre is a B2B Execution Service Partner that embeds directly into your business and runs your go-to-market engine across sales-led growth, outbound, content, and delivery capacity as one
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$5,000+$100 - $149 / hr50 - 249København, Denmark
Services provided
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Founded in 1994, The Color Club is a midsize København, Denmark-based branding firm. Their services include Branding and Media Planning & Buying.
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$50,000+$50 - $99 / hr250 - 999Phoenix, AZ
Services provided
Focus Areas
Sales Outsourcing company Televerde was launched in 1995. The team focuses on Sales Outsourcing and Account-Based Marketing.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$5,000+$50 - $99 / hr250 - 999Bengaluru, India
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Cimmons Integrated Services Private Limited is a call center. The Bengaluru, India-based firm was established in 2020. Their services include Call Center Services and Customer Service Outsourcing.
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$10,000+$50 - $99 / hr10 - 49Langley, Canada
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Focus Areas
See all 14 projectsLead Generators International® is a sales outsourcing solutions provider specializing in lead generation services. They successfully increased lead acquisition for clients, such as a property tax consulting firm, demonstrating effective sales team augmentation. Positive feedback highlights their adaptability and communication skills, with 100% of reviewers noting high satisfaction with project management and results. No areas for improvement were identified.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
SpaceWorks is a SEO company. The team offers Search Engine Optimization and Web Design, and the firm is headquartered in London, England and Dubai, United Arab Emirates.
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$5,000+$50 - $99 / hr2 - 9Romaniv, Ukraine
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Established in 2017, Agency 1471 is a Sales Outsourcing company. The agency focuses on Sales Outsourcing and Email Marketing, and is small.
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UndisclosedUndisclosed250 - 999Buenos Aires, Argentina
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Customer Service Outsourcing company Grupo PYD is headquartered in Buenos Aires, Argentina. Their services include Customer Service Outsourcing and Sales Outsourcing.
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$1,000+< $25 / hr250 - 999
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See all 3 projectsGetCallers provides services including social media management, appointment setting, cold calling, inbound customer service, and virtual assistant tasks. The overall feedback indicates a high level of satisfaction with their services, particularly noting their hard work and quality results, such as increased followers, traffic, and clients. Reviewers appreciated their effective communication and professionalism, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed1,000 - 9,999Winchester, VA
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Centro is a HR Outsourcing company. The Winchester, Virginia-based firm specializes in HR Outsourcing and Call Center Services.
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$1,000+$100 - $149 / hr50 - 249Carrollton, TX
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Based in Carrollton, Texas, Dotcomsourcing is a Staffing company. The team provides Staffing and Back Office Outsourcing.
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$1,000+Undisclosed250 - 999Canton, OH
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Incept is a telephone answering service in Canton, Ohio. Founded in 1993, the team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Farmers Branch, TX
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Answering service Telvista was launched in 1997. The company specializes in Call Center Services and Sales Outsourcing, and is large.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Abridge is a Sales Outsourcing company in Dhaka, Bangladesh and West Miami, Florida. They provide Sales Outsourcing and Web Design.
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UndisclosedUndisclosed1,000 - 9,999Hyderabad, India
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HRH Next Services Pvt. Ltd. Is an answering service. Launched in 2007, their team offers Call Center Services and Customer Service Outsourcing.
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$1,000+< $25 / hr50 - 249Rawalpindi, Pakistan
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EurosHub is a graphic design company based in Rawalpindi, Pakistan. Their services include Graphic Design and Back Office Outsourcing.
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$5,000+Undisclosed250 - 999Chelmsford, MA
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Established in 1997, By Appointment Only (BAO Inc.) is a Sales Outsourcing company. The agency offers Sales Outsourcing and Market Research, and is midsize.
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UndisclosedUndisclosed1,000 - 9,999Dallas, TX
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See all 1 projectsSupportNinja provides ongoing communication, real-time responses, and educational training to support managerial tasks and improve guest satisfaction. Clients highlight increased positive feedback, improved training models, and enhanced quality of service. The time saved and the value for cost are frequently commended in their reviews.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
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See all 1 projectsSale-Art provides Sales Outsourcing services, including Sales Team Augmentation and Sales Performance Enhancement. Overall feedback highlights their ability to generate leads, develop effective strategies, and contribute to revenue growth. Clients appreciate their timely delivery, dedicated team, and close collaboration on sales strategies, indicating a high level of satisfaction with their services.
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$25,000+Undisclosed50 - 249Manly Vale, Australia
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Forrest Marketing Group is a Customer Service Outsourcing company. The company is headquartered in Manly Vale, Australia. Their team provides Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed10,000+Paris, France
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Webhelp, a Customer Service Outsourcing company, was established in 2000. The large team provides Customer Service Outsourcing and Call Center Services.
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$5,000+< $25 / hr10,000+Tampa, FL
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SYKES is a Customer Service Outsourcing company. They are headquartered in Tampa, Florida and Chicago, Illinois, and their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999Shen Zhen Shi, China
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Emmiol is a Sales Outsourcing company. They offer Sales Outsourcing and are headquartered in Shen Zhen Shi, China.
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UndisclosedUndisclosed250 - 999New York, NY
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Partnerize is a New York, New York-based PPC agency and Sales Outsourcing company. Established in 2010, the team provides Pay Per Click and Sales Outsourcing.
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$10,000+$50 - $99 / hr50 - 249Brighton, England
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Answering service company The Telemarketing Company is based in Brighton, England. The team focuses on Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed10,000+Umhlanga, South Africa
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Launched in 2006, CCI Global is a large Back Office Outsourcing company. Their team focuses on Back Office Outsourcing and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed10 - 49Histon, England
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BioStrata is a public relations agency. Located in Histon, England and Boston, Massachusetts, the agency was founded in 2014. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed1,000 - 9,999Ogden, UT
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MarketStar is a Sales Outsourcing company. Established in 1988, the firm is in Ogden, Utah and Dublin, Ireland. Their services include Sales Outsourcing and Customer Service Outsourcing.
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$1,000+< $25 / hr250 - 999Noida, India
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See all 1 projectsNoida Exim provides call center services with a focus on resolving customer queries efficiently. Reviews highlight their reliable and effective tech support team, leading to positive outcomes and seamless workflow between teams. Clients appreciate the company's dependable support, indicating overall satisfaction with their services.
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UndisclosedUndisclosed250 - 999Madrid, Spain
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Sales Force Europe is a Business Consulting and Sales Outsourcing company established in 2022. Their services include Business Consulting and Sales Outsourcing.
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$250,000+< $25 / hr1,000 - 9,999Lahore, Pakistan
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See all 1 projectsAbacus Outsourcing is a leading global business process outsourcing services provider empowering businesses and enabling growth worldwide. Harnessing our extensive global reach and local presence,
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$1,000+Undisclosed10 - 49Tallinn, Estonia
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See all 1 projectsGRINFI is a sales outsourcing solutions provider, primarily focusing on lead generation. The feedback indicates significant client dissatisfaction, with 100% of the reviews highlighting issues such as unmet lead targets, with only four leads generated instead of the promised 30 per month, and poor communication. No positive attributes were noted by the reviewer, suggesting substantial room for improvement.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
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ZipQuote is a Sales Outsourcing company. Founded in 2008, the firm is located in San Diego, California. Their team offers Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Markham, Canada
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Callnovo is a call center company founded in 2004. Their team focuses on Call Center Services and Customer Service Outsourcing.
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$5,000+Undisclosed10 - 49Newcastle, Northern Ireland
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Durhamlane is a Sales Outsourcing company. They are headquartered in Newcastle, Northern Ireland. Their team specializes in Sales Outsourcing and Marketing Strategy.
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$10,000+< $25 / hr1,000 - 9,999Dubai, United Arab Emirates
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Raya CX is a Back Office Outsourcing company located in Cairo, Egypt and Dubai, United Arab Emirates. Their services include Back Office Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Eatontown, NJ
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Sales Outsourcing company Commence Corporation was launched in 1990. Based in Eatontown, New Jersey, the team focuses on Sales Outsourcing and Email Marketing.
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$50,000+$200 - $300 / hr2 - 9West Fargo, ND
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Scott Growth Strategies is a PR firm. Launched in 2017, the agency provides Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
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DJM Sales & Marketing is a Sales Outsourcing company. Founded in 1997, the team provides Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Kyiv, Ukraine
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ECall Call Center, an answering service, was founded in 2005. The team specializes in Call Center Services and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Santo Domingo, Dominican Republic
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Advensus is a call center service. Based in Santo Domingo, Dominican Republic, their team specializes in Call Center Services and Sales Outsourcing.
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Undisclosed$150 - $199 / hr10 - 49
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Founded in 2011, GreenStar Marketing is a small web design agency. Their services include Web Design and Advertising.
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$5,000+< $25 / hr250 - 999Mandaluyong, Philippines
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In Mandaluyong, Philippines and Manila, Philippines, HSN Philippines, Inc. Is a phone answering service. The team focuses on Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed250 - 999Framingham, MA
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Midsize answering service Intellitech Solutions, is headquartered in Framingham, Massachusetts. Their services include Call Center Services and Sales Outsourcing.
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$1,000+$25 - $49 / hr250 - 999Chennai, India
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Dawn IT Services is a Sales Outsourcing company. The agency is headquartered in Chennai, India and New York, New York. Their team provides Sales Outsourcing and Application Testing.
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$5,000+< $25 / hr1,000 - 9,999Karachi, Pakistan
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EPlanet communication Pvt. Ltd. Is a Customer Service Outsourcing company. They offer Customer Service Outsourcing and Call Center Services and were established in 2003.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Ed, Sweden
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Sales Outsourcing60% B2B Lead Generation20% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.5/40.019.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.4/40.016.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$5,000+< $25 / hr50 - 249Cairo, Egypt
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Sales Outsourcing70% B2B Lead Generation80% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.8/40.016.4/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35/40.016.2/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+Undisclosed10 - 49Langley, Canada
Ability to deliver
35.1/40.016.8/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
80% Sales Outsourcing40% B2B Lead Generation20% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.