Callbox

Introduce your business and what you do there.

I’m the enterprise account director for a SaaS platform that offers multilingual web conferencing solutions for online meetings and events. 

What challenge were you trying to address with Callbox?

We needed help in finding potential customers that need our product. We had a small sales team, so we wanted to extend our reach outward.

What was the scope of their involvement?

Callbox is providing us with lead generation services. They identify opportunities to bring our services to the right kind of customers. First, they’ve built profiles around target personas across multiple countries. After that, they’ve taken different approaches in contacting those pre-leads, including phone calls, emails, and LinkedIn prospecting. 

Callbox prepares introductions for us, and they connect leads to our sales team for a discovery meeting. Our services are targeted at medium to large enterprises. Specifically, we work with organizations that have some form of international business or need to include interpretation in their business activities. 

Additionally, Callbox provides us with call center services. They’ve also helped us do paid media marketing to support our lead generation efforts — they run ads on Google and LinkedIn. They help us create and publish creative assets for the ads. Lastly, they’ve developed our landing page.

What is the team composition?

So far, I’ve worked with 4–5 teammates 

How did you come to work with Callbox?

Callbox reached out to me on LinkedIn, and their message came at the right time since I had a need and budget for their service. The dynamic of their messaging, value proposition, and our introduction call were all quite good, so I hired them.

What is the status of this engagement?

We started working together in August 2021, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Callbox has done an excellent job identifying potential leads. The number of leads they’ve been able to connect and build relationships on LinkedIn is quite good. 

Overall, Callbox’s leads are interested in our product. The leads have been pre-qualified in such a way that we have good information before our sales call.

Both our prospects and sales team have been comfortable working with Callbox. They do an excellent job preparing prospects for product demonstrations. They conduct themselves professionally, and the quality of their services is constant. It has been a good experience working with them.

We’re reaching out to multiple countries that have diverse requirements and approaches. Going after leads in Singapore, Japan, and Vietnam requires different tactics — Callbox can provide the necessary support for that.

How did Callbox perform from a project management standpoint?

Callbox is good at project management. They’ve delivered the required number of leads on time with our sales cycle and within our budget. We communicate through emails and weekly calls to review performance. We use HubSpot as our CRM.

What did you find most impressive about them?

Callbox’s professionalism, consistency, and reliability are impressive. They’re willing to work around our schedule, which sometimes requires them to go up at very odd hours. 

Are there any areas they could improve?

They can improve on their reporting and activity analysis. There’s so much data available that they can do a deeper analysis of trends and lead profiles. They can feed such insight into our team instead of just giving us their call and email metrics.

Do you have any advice for potential customers?

Go in with a clear understanding of your expectations and goals. Be ready to provide details of exactly what you want. Callbox will take those instructions and follow them to the teeth. If your instructions are not detailed, you’re not going to get as good an output as you would if you prepared.

Please describe your company and your position there.

I'm the Regional Sales Director for Asia and we provide Endpoint Management Solutions to enterprise customers based in Asia.

For what projects/services did your company hire Callbox?

We were looking for a Lead Generation Agency that supports a multi-channel approach and has a good database for Asia.

How did you select this vendor and what were the deciding factors?

We searched for a lead agency that is had experience working with startups and we shortlisted a few. We selected Callbox for its holistic approach, price, and services offered.

Describe the project in detail and walk through the stages of the project.

• Target List of prospects based on our specifications (zip codes, counties, size, etc)
• A fully-managed multi-touch, multichannel lead management program.
• Dedicated Sales Development Representative who will be making the calls
• Client Success Manager who will be your point of contact
• Quality Assurance Analyst to qualify every lead submitted meets your criteria
• Script, email templates, social and website marketing setup which we will pre-approve prior to the start of the program
• Access to the Callbox Pipeline, a web-based lead management platform where we can monitor and organize, in real-time, all the leads that have been qualified for us.

How many resources from the vendor's team worked with you, and what were their positions?

We were assigned the following:

1. Client Success Manager and Production Manager
2. Dedicated Sales Development Rep
3. Email, Social Media and Chat Specialist
4. Research and Data Analyst
5. Quality Analyst

Can you share any outcomes from the project that demonstrate progress or success?

They were able to get up to speed quickly with our unique selling proposition and generated quality leads that we can work with.

How effective was the workflow between your team and theirs?

The workflow is effective and the team supporting us is responsive. They are able to react and get things done efficiently. As an example, from webinar brief to building the landing page to getting the registration, everything flows efficiently.

What did you find most impressive or unique about this company?

Their responsiveness and their ability to get things done are impressive.

Are there any areas for improvement or something they could have done differently?

Given the tough working condition, we are experiencing, receiving their weekly status report could be delayed for a day or two but not a major issue with our access to the CRM systems.

Please describe your company and your position there.

Chief Marketing Officer for a regional telecommunications, ICT, and security solutions provider.

For what projects/services did your company hire Callbox?

We engaged Callbox to help us execute our account-based marketing campaigns.

How did you select this vendor and what were the deciding factors?

We searched online and through referrals for an outsourced ABM partner. We were also approached by several agencies offering similar services. After speaking with several, we decided to do our pilot with Callbox due to their cohesive and comprehensive approach and range of services, and especially for our alignment on focusing on business outcomes and not just the process or the number of activities done.

Describe the project in detail and walk through the stages of the project.

The project is an account-based marketing campaign aimed at securing SQLs and MQLs for a next-generation cloud-delivered network and security solution. The market coverage is Singapore, Malaysia, and the Philippines. It involves a multi-touch, multi-channel approach to engage the relevant contacts for the targeted accounts.

Our team worked closely with Callbox on content development for each platform, conducted product training and mock customer engagements before launching the campaign. We held weekly cadences during campaign development and during the campaign to ensure quick course correction if needed.

How many resources from the vendor's team worked with you, and what were their positions?

Callbox assigned a team of 6 for this engagement. A Client Success Manager, a Project Manager, a Research lead, a Quality Assurance and Analytics lead, a Digital Marketing Executive, and a Sales Development Representative for outreach.

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is in its early stages, but we have already seen improvements in the quality of the prospects that are flowing into our sales pipeline vs. our previous campaigns. Lead to opportunity conversion is very satisfactory and the amount of time saved for our Account Managers doing the cold outreach and follow up has been valuable. This allows our Account Managers to focus on high-intent or in-market accounts that have higher possibility for conversion.

How effective was the workflow between your team and theirs?

The working relationship and process is very good. There is strong alignment in our objectives, methodologies, and workflows. Hence, the execution went smoothly, and corrective actions and improvements are done quickly as well.

What did you find most impressive or unique about this company?

Callbox feels like an extension of our own team. We observe a genuine commitment to meeting business objectives and achieving operational excellence not just within their own team but with our extended team in Marketing and Sales. Our Client Success Manager, Edelyn, and our Project Manager, Rey, feel like my own internal managers and team leads. They've shown great passion to learn about our business, customers, and processes. They align with us accordingly while applying their own expertise.

Are there any areas for improvement or something they could have done differently?

The Digital Marketing component of their multi-channel approach needs much improvement. The platforms are very limited, the creatives are average, and there is insufficient rigor in measuring and optimizing this pillar to significantly contribute to the campaign. Callbox still very much relies on its outbound channels.

Please describe your company and your position there.

I am the sales director for  A boutique Cloud Service provider in Singapore enabling SMEs to adopt a Cloud-first strategy. This brings better efficiency and cost savings to our customers.

For what projects/services did your company hire Callbox?

We hired Callbox to extend our out reach to more local SMEs. As we are not looking to hire additional Sales resources, we engaged Callbox as our extended sales team.

How did you select this vendor and what were the deciding factors?

We shortlisted 3 leads generation companies, Callbox was the most proactive in follow-ups and was able to customize a proposal that suits our needs. They come recommended by friends in the industry.

Describe the project in detail and walk through the stages of the project.

The process is very systematic.

1. Step 1 We start off with a kick off meeting, introductions were done
2. Step 2 was product training to bring the team up to speed on the USP as well as offerings.
3. Step 3 was a mock-up of the scripts and strategy.
4. Step 4 was a rehearsal and practise for the calling agent.
5. Step 5 was a feedback session to adjust anything we feel that requires adjustments.
6. Step 6 was to bring the campaign live.

How many resources from the vendor's team worked with you, and what were their positions?

we have a sales account manager, campaign manager, editor, lead agents I believe there are 4-5 resources actively working on the campaign.

Can you share any outcomes from the project that demonstrate progress or success?

A campaign like this requires time to be able to show results. there is always hits and misses. however, we are after quality than quantity. This callbox team readjusted to get better hit rates in the middle of the campaign. we had better success rates in terms of appointment settings after our first month.

How effective was the workflow between your team and theirs?

We have weekly hurdles to align and share feedback on progress. We're satisfied with their workflow.

What did you find most impressive or unique about this company?

I need to commend the team on the hard-work and dedication they put into the campaign.

Are there any areas for improvement or something they could have done differently?

they can be priced slighty cheaper for smaller companies. As well as allowing more flexible payment schemes, e.g. monthly billing vs one time upfront.

Please describe your company and your position there.

A global cloud communications leader, helps businesses accelerate digital transformation. Our communications platform enables integration of APIs into existing products, workflows and systems. Our fully programmable unified communications and contact center applications are built from the platform and empower companies to transform how they communicate and operate. I am a regional marketing manager, and I oversee all of South APAC which includes India, ANZ, SEA.

For what projects/services did your company hire Callbox, and what were your goals??

We hired Callbox primarily to target our target account list and to do outbound sales outreach.

How did you select this vendor and what were the deciding factors?

We searched for quite a few ABM companies and decided on Callbox because this was their speciality and focus.

Describe the project in detail and walk through their service package, including any calling tools used.

They were given a list of target accounts and would reach out to them via phone, email and social media accounts.

Who did you work with and what was the feedback process like?

We have an account manager, Edelyn, and we will hope onto a call every week to iron out any issues we may have, and they also take the opportunity to let me know what is working and what isn't, and we work closely to iterate this program week on week to make it better. The feedback process is something that is quite enjoyable and allows me to have a transparent view.

Can you share any measurable outcomes of the project or general feedback about the service?

We've gotten some good opportunities in this project within a span of 1.5 months. Edelyn & Rey is also super quick in responding, which is something I appreciate.

Describe their project management style, including communication tools and timeliness.

We have weekly emails and weekly calls, on top of that, monthly reports. We primarily use Whatsapp and email to communicate.

What did you find most impressive or unique about this company?

The ramp up was a lot faster than expected, they understood our APIs a lot quicker than the other agency that we previously used. They are quick to respond and delivers what we request.

Are there any areas for improvement or something they could have done differently?

Only for the outbound calls to take note of the time they call ANZ as ANZ prospects can be quite particular.

Please describe your company and your position there.

I am the Country Manager here, and we are a Swedish based Martech company offering CDP and marketing automation solution to clients. My role is responsible for the business and operations in APAC region.

For what projects/services did your company hire Callbox, and what were your goals??

Lead generation - from prospecting, cold calling and converting to meetings for us. Also assisted us in webinars registration. We are a sales office and need more resources to generate leads and businesses.

How did you select this vendor and what were the deciding factors?

I googled the potential vendors both in HK and SG and talked to each of them. Price, service offering, and past experience (successful cases) are the key criteria during the selection

Describe the project in detail and walk through their service package, including any calling tools used.

Callbox CRM and Hubspot. Weekly review with report with Callbox team, to review the result and fine tune the approach.

Who did you work with and what was the feedback process like?

Edelyn is our account manager and with her team's supporting us in daily activities (cold calling, conversion, etc.) we have weekly catch up over zoom.

Can you share any measurable outcomes of the project or general feedback about the service?

We have gained around 2000 contacts from around 1000 companies during this period. Converted around 15 meetings every month.

Describe their project management style, including communication tools and timeliness.

Email, weekly catch-up over Zoom - good and responsive enough.

What did you find most impressive or unique about this company?

We were impressed by their responsiveness and ability to adapt to changes quickly.

Are there any areas for improvement or something they could have done differently?

Not at all.

Please describe your company and your position there.

I am a VP in the Mobility Product & Marketing team looking after channel development

For what projects/services did your company hire Callbox?

In the area of IoT (internet of Things) sim service, we are using CallBox to help us generate sales appointment

How did you select this vendor and what were the deciding factors?

Consideration factors were past experience in working with Telco, sales knowledge and responsiveness, budget, size & quality of the database, marketing practices

Describe the project in detail and walk through the stages of the project.

One of our IoT service proposition is global SIM connectivity. We need to find more IoT partners who would need such SIM service to support their solution /service. Hence we leverage Callbox

How many resources from the vendor's team worked with you, and what were their positions?

An account manager, a campaigner mgr and a teleagent

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is still going on til Oct. Preliminarily we have around 20 sales appointment. I estimated the on-target hit rate is around 40%- 50% and for those that are on target, they are still under nurturing.

The average sales appointment per week is around 2 or so. Wish can get more. One major challenge faced is Callbox do not have a Putonghua speaking agent and in China and Taiwan there should be many IoT SI/Solution providers which fall under our target

How effective was the workflow between your team and theirs?

The workflow primarily was fine.

What did you find most impressive or unique about this company?

I am impressed with their campaign delivery and campaign management experience. Pretty structured

Are there any areas for improvement or something they could have done differently?

As above, they should enhance the tele-agent profile mix to include Putonghua speaking personnel and should have agents to take shifts to cover non Asian time zone regions

Please describe your company and your position there.

I'm the Sales Manager for an IT MSP Business servicing a wide range of business.

For what projects/services did your company hire Callbox?

Our busy Sales team required assistance with Lead Generation. We engaged Callbox to do the ground work of calling prospects to arrange a meeting for one of our sales consultants with the prospect.

How did you select this firm and what were the deciding factors?

We choose this company for there proven experience and friendly professional working style.

Describe the project in detail and walk through their service package.

The Callbox team used there database to target the correct size and fit for our services. They then used phoning method to explain our services and arrange sales consult meetings. They also used social media platform via Linkedin to connect with prospects.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with 5 with our main contact the Client Success Manager, also Production Manager, Campaign Manager and Content Specialist.

Can you share any outcomes from the engagement that demonstrate progress or success?

Having Callbox handle the time consuming task of calling prospects allowed our sales team to focus on new and existing clients.

How effective was the workflow between your team and theirs?

We had weekly Zoom meetings where we were always supplied and well informed of the campaign progress/results. They were very professional and friendly.

What did you find most impressive or unique about this company?

They approached a very challenging engagement with positive energy, ideas and professional feedback.

Are there any areas for improvement or something they could have done differently?

Some noise at the start of the engagement but they were very good at adjusting to our requirements and putting forward positive suggestions to improve our campaign.

Please describe your company and your position there.

The Workplace Safety and Health (WSH) Council is a statutory body under the Ministry of Manpower that is supported by Tripartite Alliance Limited. It works closely with the industry, unions, professionals, trade associations and other government agencies to raise WSH standards in Singapore. I am the marketing manager there.

For what projects/services did your company hire Callbox, and what were your goals?

we wanted to gather new leads that will be interested in the bizSAFE convention and eventually the bizSAFE programme.

How did you select this vendor and what were the deciding factors?

we googled. Experience, existing database, clear proposal, knowledgeable and polite account managers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

we wanted to gather new leads that will be interested in the bizSAFE convention and eventually the bizSAFE programme. We needed the vendor to propose relevant channels to reach this sources. Callbox also helped us register the leads and follow up with them. the service was comprehensive.

How many resources from the vendor's team worked with you, and what were their positions?

3 Client Success Manager, Production Manager, sales manager?

Can you share any measurable outcomes of the project or general feedback about the deliverables?

number of registration number of actual attendees total outreach figures

How effective was the workflow between your team and theirs?

good. Callbox has a clear idea of the process and has guided us well.

What did you find most impressive or unique about this company?

account managers were polite and knowledgable

Are there any areas for improvement or something they could have done differently?

will be great if they can remove their clause of 100% payment upfront. that will help ease the process to award the job to them.

Please describe your company and your position there.

I'm in charge of Marketing at the Singapore office of our company

For what projects/services did your company hire Callbox, and what were your goals??

We're in the midst of setting up operations for Marketing, and decided to work with Callbox in the interim to generate leads for our Sales team.

How did you select this vendor and what were the deciding factors?

We decided to work with Callbox due to favourable results from a previous engagement with them.

Describe the project in detail and walk through their service package, including any calling tools used.

The project started off with Callbox learning more about our aims for this engagement, our target demographics and details on the services that we provided. We went through a detailed Ideal Customer Profile with Callbox to work out who we wanted them to approach. We also explored details such as the the customers' pain points and challenges, average sales cycle and deal quantum.

After this scoping, Callbox came back to us with a set of comprehensive conversational scripts for multiple channels. (e.g. traditional calls and LinkedIn) We did a couple of rounds of review on the scripts before starting off the project proper. We had also sent EDM blasts via Callbox during this time to inform them of our events and offerings. We were given access to Callbox's proprietary lead management system, and additional access to a HubSpot account specifically created for us to manage incoming leads.

Who did you work with and what was the feedback process like?

We worked with an overall account manager on the project, but also regularly with a team of at least two managers. Throughout the engagement, Callbox was very responsive to our queries and also any amendments we wanted to make. We had weekly meetings to evaluate the progress of the campaign, and to discuss on what tweaks to make to reach certain target industries.

Can you share any measurable outcomes of the project or general feedback about the service?

Callbox has been able to provide us with an appreciable amount of Sales and Marketing-qualified leads during the time that we worked together on this project. We were also able to promote our brand awareness via their efforts, bringing up our profile within the local business landscape.

Describe their project management style, including communication tools and timeliness.

As mentioned earlier, we had weekly meetings to align the campaign objectives and talk about the outcomes. Callbox is also quick to respond to our queries, and make the changes we required rather swiftly despite the challenging background of COVID-19.

What did you find most impressive or unique about this company?

Callbox has been thorough and methodical in their approach to B2B lead generation, and they run many complimentary services for customer engagement and nurturing (such as offering webinar services for outreach)

Are there any areas for improvement or something they could have done differently?

We are satisfied with our experiences working with Callbox, and have no further feedback at the moment.