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MAJOR ACCOUNT LEAD GEN SINCE 1989 - US BASED

Strategic Sales and Marketing (SSM) is a lead generation company specializing in B2B lead generation, appointment setting and managing sales leads for major accounts in multiple industry sectors. Founded in 1989 by Al Davidson, Strategic Sales and Marketing is widely recognized as one of the “leading lights” of the lead generation industry.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Locations
    Farmington, CT
  • Year founded
    Founded 1989

1 Locations

  • Farmington , CT

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    Pricing Snapshot

    Min. project size $1,000+
    Avg. hourly rate $50 - $99 /hr
    Rating for cost 4.3 /5

    What Clients Have Said

    Strategic Sales & Marketing offers competitive pricing, with project costs ranging from $3,500 monthly to $250,000 total engagements. Clients report high value for cost, achieving significant ROI and exceeding sales metrics, indicating strong performance relative to investment.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 19 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Strategic Sales & Marketing Review Insights

    Overall Review Rating

    4.7
    • Quality 4.6
    • Schedule 4.6
    • Cost 4.3
    • Willing to Refer 4.7

    Top Mentions

    Review Highlights

    • Consistent Quality and Reliability

      Clients consistently praised the reliability and quality of Strategic Sales & Marketing’s services, noting their ability to deliver results and meet client expectations.

    • Success with Complex Sales Cycles

      Strategic Sales & Marketing has demonstrated success in handling complex sales cycles, reducing the time needed to close deals and ensuring high-quality lead qualification.

    • Effective Script Development

      Strategic Sales & Marketing excels in developing effective sales scripts in collaboration with clients, ensuring that the messaging aligns well with business goals and target audiences.

    • Long-Term Client Relationships

      The company has successfully maintained long-term relationships with clients, some spanning several years. This indicates a high level of client satisfaction and trust in their services.

    • Issues with Script and Lead Quality

      A few clients noted initial challenges with script quality and lead relevance, which required adjustments and collaborative efforts to improve. However, these issues were generally resolved satisfactorily.

    • Database Knowledge and Data Mining

      Clients were impressed by Strategic Sales & Marketing’s database knowledge and data mining capabilities, which enabled them to identify high-quality leads and target sectors effectively.

    Strategic Sales & Marketing Reviews

    Submit A Review
    All Filters

    Sales Outsourcing & Lead Generation for Water Heating Co

    • Business Consulting Sales Outsourcing
    • $200,000 to $999,999
    • Jan. 2018 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their team always did an amazing job and worked well with us; it was a great marriage.”

    National Accounts Manager, Water Heating Company
    Anonymous
    • Manufacturing
    • New Haven, Connecticut
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing supported the sales outreach of a water heater company. They generated leads based on their own research and honed in on targets from the client. They helped make outbound calls.

    Lead Generation for Heating & Air Conditioning Contractor

    • Call Center Services Customer Service Outsourcing
    • Less than $10,000
    • May 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "SSM has been very good at getting us appointments."

    Office Manager, Lane Refrigeration Co Inc
    Virginia Geary
    • Other Industry
    • Long Island City, New York
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing is the lead generation partner of a heating and air conditioning contractor. After discussing the client’s goals, they’ve built a script and proceeded to execute their strategies.

    Lead Generation for Refund Solutions Company

    • Advertising Other Marketing
    • $10,000 to $49,999
    • Dec. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re very knowledgeable and easy to work with."

    CEO, Refund Solutions Company
    Anonymous
    • Financial services
    • Bellmore, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing is helping a refund solutions firm identify new customers. They've created a script and are tasked with calling cold leads, with the main goal of converting them to warm prospects.

    Telemarketing Services for Consulting Company

    • Call Center Services
    • Confidential
    • Apr. 2018 - Ongoing
    4.5
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "The most impressive aspect is their attention to our specific needs."

    VP Business Development, NASC
    Dave Foster
    • Consulting
    • Monroe, Connecticut
    • 11-50 Employees
    • Online Review 
    • Verified

    Strategic Sales & Marketing was hired by a consulting company to set up phone meetings. They're tasked with calling prospects and setting up phone meetings for the client's refund specialists.

    Tele-Sales for Tech Consultant

    • Call Center Services
    • $50,000 to $199,999
    • Nov. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The results that they generate are really far above the standard for the industry.”

    CEO, Etch Advisors
    Mary Anne Keegan
    • Business services
    • Scottsdale, Arizona
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing provides lead generation telesales outreach for the CMO of a consulting company. They work from two established journey maps to optimize conversion depending on the customer.

    Lead Generation for Contract Manufacturing Company

    • Advertising
    • $10,000 to $49,999
    • Apr. - Dec. 2017
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "In the end, they did a great job, winning us many high-quality connections."

    Head of Sales, Contract Manufacturing Company
    Anonymous
    • Manufacturing
    • Morristown, Tennessee
    • Phone Interview 
    • Verified

    As an additional resource, the team at Strategic Sales & Marketing provided lead generation services for a contract manufacturer. They did outbound phone calls and crafted scripts with the client.

    Telemarketing & Lead Generation Services for Security Firm

    • Advertising
    • $50,000 to $199,999
    • Jan. 2015 - Jan. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Strategic Sales & Marketing's work significantly increased pipeline opportunities, allowing the in-house staff to close those leads in key vertical markets. They were flexible and took a customer-centric approach."

    SVP Sales & Marketing, Command Security Corporation
    Todd Pratt
    • Business services
    • Herndon, Virginia
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Strategic Sales & Marketing provided scripted telemarketing services to generate more B2B leads and support the internal sales team.

    Lead Generation for Global Software Engineering Company

    • Call Center Services
    • $50,000 to $199,999
    • Feb. 2018 - Feb. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They built a very trusting relationship with us and understood our business.”

    Executive Director, ARi
    Chris Dewitt
    • Manufacturing
    • East Peoria, Illinois
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing focused on outbound marketing calls for a software engineering services company looking to increase incoming leads. They developed a script and tracked their progress collaboratively.

    Outbound Sales Outreach for Cost Reduction Consultant

    • $10,000 to $49,999
    • Jan. - Apr. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their services were worth the expense."

    President, Giamboi Partners
    Robert Giamboi
    • Consulting
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    The team at Strategic Sales & Marketing performed lead generation services through cold calling and appointment scheduling. They gather data within a CRM to deliver to the client.

    Lead Generation for Corporate Training Company

    • $10,000 to $49,999
    • Nov. 2018 - Jan. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their effectiveness and follow-through was the best part of the relationship.”

    Co-Founder & President, CVC Communications
    Bill Townsend
    • Education
    • Fort Wayne, Indiana
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Strategic Sales & Marketing offered marketing and sales support to an agency-related online development and training company. They conducted a discovery phase and wrote a script before starting outreach.

    Locations (1)

    41 - 49

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