Author Profile

Thought Leaders

by Sydney Wess

5 Marketing and Advertising Trends Revolutionizing Companies in 2024

Marketing trends in 2024 will center around smart omnichannel approaches that leverage technology to reach the right people at the right time.

Thought Leaders

by Sydney Wess

5 IT Services Trends That Will Dominate in 2024

IT services trends are of particular importance in the coming year. As companies gear up to battle advanced cyber threats, they’ll use new technologies.

Thought Leaders

by Sydney Wess

How to Build a Contract Manufacturing Budget [With Template]

The best way to manage contract manufacturing costs is with a contract manufacturing budget. Discover how to outsource cost-effectively in the field.

Thought Leaders

by Sydney Wess

How to Build an E-Commerce Development Budget [With Template]

Creating a budget for e-commerce development is important for any e-commerce company. Level up your e-commerce business with a sound budget.

Thought Leaders

by Sydney Wess

4 Benefits of Making Your Own AI Tool

Creating your own AI tools is within your reach — find out how companies like yours are already benefiting.

Thought Leaders

by Sydney Wess

How to Create a Consulting Budget [With Template]

Build a consulting budget that works for you with our template and simple steps.

Thought Leaders

by Sydney Wess

How to Build a VR Development Budget [With Template]

Learn how to create a virtual reality development budget that will keep your next project on time and aligned with your intended spend.

Clutch Report

by Sydney Wess

Small Businesses Shift to Self-Made AI Tools in 2024

SMBs say they will take on custom AI projects and proactively invest in cybersecurity fortification measures to win big in 2024.

Thought Leaders

by Sydney Wess

How to Build a Budget for Call Center Services [With Template]

Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.

Thought Leaders

by Sydney Wess

Why Companies Should Use AI to Defend Against AI-Powered Cyber Attacks

As AI-driven cyber threats rise and put businesses at risk, companies must learn to use AI to fill skills gaps and protect their data.

Thought Leaders

by Sydney Wess

How to Choose a PR Firm [With Checklist]

Finding the right PR firm for your company is important to making sure you have a smooth and successful partnership. Learn how to seal the deal.

Thought Leaders

by Sydney Wess

Web Development Complexity: Defining Simple to Complex Projects

Discover how complex your web development project requirements would be to execute before moving forward with the RFP process.

Thought Leaders

by Sydney Wess

5 UTM Tracking Best Practices with Google Analytics

UTM tracking best practices will keep your digital marketing attribution approach consistent and accurate, even as you grow and scale.

Thought Leaders

by Sydney Wess

How to Choose an SEO Company [With Checklist]

Learn how to choose the right SEO company to complement and enhance your in-house organic search efforts.

Thought Leaders

by Sydney Wess

Ultimate UTM Guide With Google Analytics

Learn how to add and track the performance of pages with UTMs in Google Analytics step-by-step.

Thought Leaders

by Sydney Wess

How AI is Transforming Financial Services

Financial services use AI to meet an abundance of needs, enabled by big data. However, potential biases and reduced human interaction may slow widespread...

Thought Leaders

by Sydney Wess

How to Choose the Right IT Provider [With Checklist]

Find IT providers with a positive track record that are prepared to meet your specific needs.

Thought Leaders

by Sydney Wess

5 NFT Marketing Examples to Inspire Marketing Campaigns

Discover top NFT marketing examples to guide marketing strategies based on owning NFTs.

Thought Leaders

by Sydney Wess

10 Video Marketing Examples for Better Brand Storytelling

These video marketing examples serve to help businesses make smart decisions about including video content in digital marketing campaigns.

Thought Leaders

by Sydney Wess

VR Products are Booming and More Affordable Than You Think

VR and AR may look like an expensive bandwagon, but development services are more accessible than ever for those looking to bring immersive experiences to...

Thought Leaders

by Sydney Wess

6 Web Design Examples to Inspire Brand Development

Use top web design examples from expert companies to inspire accessible updates that represent your brand.

Thought Leaders

by Sydney Wess

7 Logo Design Examples to Inspire Your Business

Top logo design examples should get your business thinking outside the box and bring powerful branding assets to operations everywhere.

Thought Leaders

by Sydney Wess

4 Content Marketing Examples to Guide Your Strategy

Great content campaigns aren't necessarily a dime a dozen. Use these content marketing examples to ensure you're making smart creative decisions.

Thought Leaders

by Sydney Wess

8 Best Customer Management Tools for Small Businesses

Ensure your business uses one of the best customer management tools for small businesses — don't miss out on meaningful connections with customers.

Thought Leaders

by Sydney Wess

4 Examples of Successful Online Reputation Management

These four online reputation management examples for expert brands can serve as inspiration to companies looking to boosts their brand image.

Thought Leaders

by Sydney Wess

Cybersecurity Glossary: 73 Essential Terms

Learn more about the cybersecurity industry with our cybersecurity glossary containing 73 key terms that enable business leaders to make smart decisions.

Thought Leaders

by Sydney Wess

Clutch Supports Generative AI for Good with Hackathon Sponsorship

Thought Leaders

by Sydney Wess

When to Hire an In-house Graphic Designer vs. Graphic Design Firm

Should you hire an in-house graphic designer or a graphic design firm? Don’t get caught up — use Clutch’s guide to decide.

Thought Leaders

by Sydney Wess

Video Production Glossary: 62 Essential Terms

Review our video production glossary to ensure you know everything behind the camera.

Thought Leaders

by Sydney Wess

When to Hire a Freelance Content Writer vs. Agency

Should you hire a content writing freelancer or a content writing agency? Learn more about the benefits of each before making a hiring decision.

Thought Leaders

by Sydney Wess

UX Design Glossary: 64 Essential Terms

Learn top UX design terms to get on the same page as UX stakeholders, web design agencies, and digital product creators.

Thought Leaders

by Sydney Wess

Call Center Glossary: 67 Essential Terms

Get a feel for industry-standard call center glossary terms using our guide.

Thought Leaders

by Sydney Wess

When to Hire an In-house PPC Specialist vs. PPC Firm

Discover the best use cases for hiring an in-house PPC specialist or a PPC agency. Explore the pros and cons of each before making the final call.

Clutch Report

by Sydney Wess

Small Business Leaders Embrace AI: 82% Expect Disruption in the Next 5 Years

AI tech and adoption are growing at breakneck speed. Don't miss out on this trend and discover how your business can put AI tools to use.

Thought Leaders

by Sydney Wess

When to Hire a Freelance App Developer vs. App Development Agency

When choosing between a freelance app developer and an app development agency, you should understand the best use cases of each. Use our guide to make your...

Thought Leaders

by Sydney Wess

Social Media Marketing Glossary: 80 Essential Terms

Become an expert on critical social media marketing terms with our social media glossary, containing the top 80 terms to know.

Thought Leaders

by Sydney Wess

Business Process Outsourcing (BPO) Glossary: 86 Essential Terms

Our business process outsourcing (BPO) glossary contains all the terms you need to come up to speed on how the industry works.

Thought Leaders

by Sydney Wess

When to Hire a Freelance Video Producer vs. Video Production Agency

Choosing between freelance video producers vs. video production agencies can be a big challenge for businesses. This guide breaks down the best use cases...

Thought Leaders

by Sydney Wess

How to Best Leverage B2B Services Through Economic Downturn

B2B services support client companies during tough economic times by providing top-tier skills at cost-effective prices. Learn how to make the most of B2B...

Thought Leaders

by Sydney Wess

App Development Glossary: 64 Essential Terms

Review our app development glossary to ensure you’re up-to-date on technical changes in the industry.

Thought Leaders

by Sydney Wess

When to Hire an In-house Social Media Specialist vs. Social Media Firm

Choosing between and in-house social media teammate and outsourcing to a social media firm is tough, so we’re outlining best use cases for both.

Thought Leaders

by Sydney Wess

When to Hire a Freelance Social Media Specialist vs. Social Media Agency

Thinking of outsourcing to either a social media freelancer or agency? Follow our guide to make the right choice for your goals and budget.

Thought Leaders

by Sydney Wess

How to Create a Cybersecurity Budget [with Template]

A cybersecurity budget contains managed services, training and education, both software and hardware solutions.

Thought Leaders

by Sydney Wess

How to Make a Custom Graphic Design Budget [With Template]

Custom graphic design budgets aren’t easy or obvious to create for most, so here’s a simple walk-through on how to approach the task.

Clutch Report

by Sydney Wess

Small Business Outsourcing Primed to Boom in 2023

Clutch predicts outsourcing will be one of the biggest 2023 business trends for small businesses. Check out our original data to find out why.

Thought Leaders

by Sydney Wess

Downloadable Video Production Budget Template

A video production budget includes pre-production, production, and post-production activities. Find out how each impacts pricing.

Thought Leaders

by Sydney Wess

How to Create a Budget for a Website Redesign [with Template]

Your website redesign budget will help you determine what you can afford from providers. Guide yourself through the processes with this resource.

Thought Leaders

by Sydney Wess

CTV Advertising: Basics of CTV Ads for Marketers

CTV advertising allows businesses to widen their reach audiences with streaming services and connected TV devices.

Thought Leaders

by Sydney Wess

10 Recruiting Best Practices for Hiring the Right Person Fast

Recruiting best practices help you stay on top of digital hiring trends while ensuring that your efforts are targeting the right candidates for open positions.

Thought Leaders

by Sydney Wess

3 Benefits of Internal Recruiting

Internal recruiting advantages include filling open roles faster, building a cohesive company culture, and boosting employee engagement.