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Top Shopify SEO Agencies

A high-performing Shopify store needs more than a sleek design. It needs search visibility that converts visitors into buyers. Shopify SEO agencies specialize in optimizing Shopify’s unique architecture, driving organic traffic, and boosting revenue. Clutch short-lists the best partners through an intensive vetting process that includes in-depth client interviews, verified ratings, and detailed case studies. Use the filters on this page to sort providers by budget, location, industry expertise, and more. Ready to narrow your search? Start with top vendors in the United States, United Kingdom, or Canada, or explore global options to find the agency that aligns with your goals.
Ratings Updated: December 20, 2025
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Top Shopify SEO Agencies

A Shopify SEO agency optimizes every aspect of your Shopify store, including technical setup, theme code, structured data, on-page content, and backlink profile, to improve rankings on Google and other search engines. They audit your storefront, resolve crawl-blocking issues, research high-intent keywords, optimize product and collection pages, and build authority through content and outreach. The result is higher organic traffic and increased sales without relying solely on paid ads.

A Shopify SEO agency typically offers these types of services:

  • Technical audits and site speed optimization
  • Keyword research tailored to product/collection hierarchy
  • On-page optimization (title tags, meta descriptions, schema)
  • Content strategy and blog creation
  • Link-building and digital PR
  • Conversion rate optimization (CRO) for checkout flow
  • Ongoing analytics, reporting, and A/B testing

Many firms also bundle PPC or email marketing for a full-funnel approach.

Clutch data shows monthly retainers ranging from $2,500–$15,000. Pricing depends on:

  • Store size and SKU count
  • Competitiveness of your niche
  • Scope (technical fixes only vs. full content + link outreach)
  • Agency reputation and location

Hourly rates generally sit between $75–$150. Enterprise-level engagements or multilingual stores can exceed $25k+ per month.

Follow these steps when choosing the right Shopify SEO provider for your business:

  • Review case studies featuring Shopify stores similar to yours.
  • Check verified Clutch reviews for transparency on communication and ROI.
  • Ask about their experience with Shopify Liquid, apps, and headless setups.
  • Confirm they provide custom strategies, not generic SEO playbooks.
  • Compare pricing models: retainer, project-based, or performance-based, and ensure KPIs align with revenue goals.

When hiring a Shopfiy SEO company, be wary of these signs:

  • Guaranteed rankings or overnight results
  • One-size-fits-all keyword lists with no product alignment
  • Lack of access to account dashboards or analytic reports
  • Black-hat link schemes that violate Google guidelines
  • Minimal Shopify platform knowledge. e.g., ignoring Liquid or app conflicts

If an agency can’t explain how their tactics map to Shopify’s ecosystem, keep searching.

Here are some guide questions you can ask when hiring a Shopify SEO provider:

  • How have you improved organic revenue for other Shopify stores?
  • Which apps or custom code changes do you implement for SEO?
  • What is your approach to optimizing Core Web Vitals on Shopify?
  • How do you measure success? By traffic, conversions, or revenue?
  • Will I retain ownership of all content, data, and backlinks created?
  • How often will we review performance and adjust strategy?

Specialized agencies understand Shopify’s URL structures, duplicate-content pitfalls, and app ecosystem. Their expertise saves time, prevents costly mistakes (like broken canonical tags), and accelerates ROI compared to generalist SEO firms.

Freelancers can be cost-effective for small tasks like keyword research or minor template edits. Agencies offer multidisciplinary teams including technical SEO specialists, content creators, designers, and analysts, making them well-suited for scaling stores or managing international rollouts. When deciding, consider your budget, timeline, and the complexity of the project.

Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.