Victorious

BACKGROUND

Introduce your business and what you do there.

We’re a vape company and e-commerce shop called Vapebox.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We rely on SEO a lot in our industry because we typically can't buy paid ads for vape products. Started in 2015, our company now gets 80% of our traffic from organic. Something happened, either on our end or somewhere else, and we took a huge tank. We lost all our commissions and were looking for someone to help us get out of that hole.

SOLUTION

What was the scope of their involvement?

The first half of it was examining to our site, making adjustments where needed, and testing them. The second half was focused on growth through organic SEO efforts.

What is the team composition?

I had an account manager as my sole point of contact, and there was a team assigned to us.

How did you come to work with Victorious?

I learned about them through Clutch. I’m not an SEO expert, and I was looking for a company I could feel confident in. We’d be paying a lot of money for these services, and most of the vendors were promising the same thing. I was drawn to them because we could call whenever we had questions, rather than once a month for progress reporting. I based a lot of my decision on the testimonials I found on third-party sites like Clutch.

How much have you invested with them?

We spent between $25,000–$50,000 on the project. 

What is the status of this engagement?

We worked with Victorious between February 2019–2020. We stopped because we wanted to reduce costs. It wasn’t to do with Victorious’s services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with them, we grew our overall ranking keywords by 569%. We also saw a 271% growth for page-one keywords. Our site may have been penalized in 2016, so their efforts made up for that. We got those numbers back up after a few months with Victorious, and we've experienced steady growth from there.

How did Victorious perform from a project management standpoint?

In the beginning, they told us what we could realistically expect from their team based on our needs. They gave us a monthly report that detailed notable growth for various keywords. Throughout that process, they used shared Google Documents as well as an Asana board to remain well-organized. It was easy to keep up with the progress that way.

What did you find most impressive about them?

Victorious was very professional and easy to talk to. I was most impressed by the results because there was a lot that needed their attention on our site. They helped me understand their reasoning for changes, which helped our non-technical team learn about their process.

Are there any areas they could improve?

There’s nothing that instantly comes to mind. They’re very responsive, so everything was good.

Do you have any advice for future clients of theirs?

Clients should be extremely transparent. When we first started, we weren’t completely transparent about how we hurt our rankings in the past. Once they found that out, they were able to locate problems faster. Victorious is just trying to help, so transparency is key.

BACKGROUND

Introduce your business and what you do there.

I work in growth operations at a merchant funding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were trying to grow our organic traffic through Google. I was looking for an SEO company that’s demonstrated mastery of the subject and could help us do well.

SOLUTION

What was the scope of their involvement?

I decided to be very involved with them, funneling all relevant information through them. To accommodate for SEO, they made several structural changes to our HTML semantics. Their goal was to make the solution very lean so Google can properly crawl the contents of each page. In addition to optimizing our site’s format, they wrote content for our team as well. 

What is the team composition?

I worked with two people who wore all the needed hats during the project.  

How did you come to work with Victorious?

I saw that they were rated highly by a reputable platform. Their price point was higher than other companies I was considering, but I still presented them to my boss. He decided to give us enough budget to move forward with their team because we were convinced that they were the best. 

How much have you invested with them?

We spend about $3,500 each month.

What is the status of this engagement?

We started the project in October 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our traffic has increased significantly since we started working with them. This month, traffic was up by about 40%. At this point, we’re starting to rank for thousands of keywords because of our optimized page content, vetted descriptions, titles, calls to action, and more. That, in part, can be attributed to the quality of their content creators. For many of the keywords, we’re now ranking on the first or second page. As we earn more backlinks, we continue to rise in the ranks. I couldn’t be happier with their work and process.  

How did Victorious perform from a project management standpoint?

They were friendly and clear while maintaining a technical project approach. I’m able to sync up with them on details and broader concepts. We recieve monthly reports and have access to a dashboard to track our progress. Their dashboard updates daily, so we’re able to see our progress whenever we like. 

What did you find most impressive about them?

Their results speak for themselves. With SEO, you get what you pay for. They really know the industry and can do SEO the right way. 

Are there any areas they could improve?

They have so much demand for content marketing that it takes a while for us to recieve article inputs. That’s a growing pain, but I’m still loyal to them in this area. Aside from that, everything has been great.

Do you have any advice for potential customers?

Learn as much about their process as possible. Then, provide them with as much useful information about your company as possible. That’ll help them maximize your SEO strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an injury attorney firm in Las Vegas, Nevada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We wanted to establish an online presence and significantly increase organic traffic to our website.

SOLUTION

What was the scope of their involvement?

They focus on SEO marketing, so they’ve worked on getting our website to the first page of Google search results. The main goal was to make it easier for people in our region to find our services online, so they tackled that issue by addressing our SEO strategy. 

What is the team composition?

We worked with three people from their team: a strategist, a developer, and a researcher.  

How did you come to work with Victorious?

During our extensive research process, we found that they had won dozens of national and international awards for their success in small business SEO. 

How much have you invested with them?

So far, we’ve spent about $60,000 with them. At the end of our 14-month contract, we will have spent over $100,000. 

What is the status of this engagement?

We started working with them in September 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Originally, we were ranking on Google for a few hundred words. Now, we’re ranking for over 4,000 keywords. That was a significant indicator of their success. At this point, we’re ranking on the first page for over 10 key phrases. That’ll continue to increase over time.  

How did Victorious perform from a project management standpoint?

They were excellent with communication and very detailed. We communicated over email and phone calls. Our team has a check-in call each month where we spend an hour going over everything.  

What did you find most impressive about them?

They’re transparent in providing us with their research and work that goes into their decisions. Throughout the project, they explain each step they take. Most importantly, their results are unparalleled. They follow through on their promises.   

Are there any areas they could improve?

I have no complaints. 

Do you have any advice for potential customers?

Be upfront with your expectations, showing honesty and transparency. The process takes time, but they will deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a talent agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

I wanted to improve my rankings.

SOLUTION

What was the scope of their involvement?

Victorious helps with our SEO efforts. Their team directs strategies and creates campaigns that fit our business model and keywords, which we establish collaboratively. While they completed keyword research, I provided feedback. Their team sends proposed changes for our website to our internal team that implements them.

What is the team composition?

Over the two years of our engagement, I've had two main points of contact. I communicate with one person but there are more people behind the scenes who also support this project.

How did you come to work with Victorious?

I researched companies and saw Victorious’ awards and reviews. I talked to several different agencies but came to a decision that their team was the right fit.

What is the status of this engagement?

Our collaboration began in December 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To assess their performance, I look at revenue to see if it’s attributed to my website. Victorious helps us to achieve our goals. I’ve had my website up and running for ten years. Since working with their team, I’ve seen an uptick in business.

How did Victorious perform from a project management standpoint?

We have several calls a month and use Google Docs to share documents. Their team has a proprietary tool for analytics that I can access 24/7. They’re organized, thorough, and great communicators. There’s a lead on my account, so there’s never a question about who to contact. The process is streamlined. Unlike Victorious, there are many companies that assign 4–5 different people to an account, so you never know who to contact when you have questions. 

What did you find most impressive about them?

Their communication’s top-notch. For a long time, I was with a smaller agency and got used to their 24/7 availability. When I went to Victorious, one of my main concerns was accessing their team. They’ve certainly met my expectations.

Are there any areas they could improve?

I have nothing negative to say about Victorious.

Do you have any advice for potential customers?

State your goals and concerns upfront. Make sure that you’re on the same page. From the get-go, I was clear with what I expected to get from this relationship. So far, they’ve exceeded my expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the website marketing manager for a digital media organization. I manage our brand’s website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

For a long time, my organization didn’t focus efforts on our website. We eventually realized we needed to give more attention to it. So, we searched for a partner who could help with SEO efforts and improve our organic traffic.

SOLUTION

What was the scope of their involvement?

Their team handles our SEO efforts and strategies. We currently have two websites and are in the process of rebranding both. The first thing Victorious completed for us was a technical and content audit. Then they updated specific pages as well as provided backlinks and keywords we wanted to be ranked for. Their team provides strategy and recommendations for our platforms and resource centers.

Victorious pointed out the exact areas that our organization needs to improve on. What’s more, they make recommendations and steps to progress in those areas. Their team completes a lot of keyword audits to see which ones perform the best.

What is the team composition?

I work with a couple of people here and there, but my main point of contact is an account manager. We also have a person who we discuss contract changes with.

How did you come to work with Victorious?

I joined the organization after they began a partnership with Victorious. I don’t know the exact answer, but I do know Victorious has shown that they’re a leader in the SEO world. That’s probably what drove us to pursue them as a viable vendor for our needs.

How much have you invested with them?

We’ve invested between $150,000–$200,000.

What is the status of this engagement?

We started working together in December 2018, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website’s overall traffic has had an upward progression. We get this data by tracking our rankings for specific keywords and web pages. Then, we pay attention to those rankings and measure how we’re performing in relation to our goals.

We’ve adjusted our thinking and strategy because of their team. Our organization has seen a lot of growth in the overall area we want to rank high in. Victorious is creating some new keywords, and I anticipate we’ll see growth in those areas as well.

How did Victorious perform from a project management standpoint?

Our account manager is great. We speak multiple times a week. When he’s out of the office, the backup team is really responsive as well. They’ve been great to work with.

What did you find most impressive about them?

What’s most impressive is their customer service and desire to help us accomplish our goals. Also, their account management skills are excellent.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

I advise them to be forthcoming and upfront about their true goals and where they need the most assistance. Victorious will step in and help with that. That’s been a beneficial part of our partnership.

BACKGROUND

Please describe your company and your position there.

Webmaster for a real estate agent's website. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

Search engine optimization services to improve the website page position and ranking on search engine websites.

What were your goals for this project?

The goal was achieve higher page ranking / location on organic searches for key search terms for the communities that the real estate agent and website service and target, with the ultimate goal of attracting serious Buyers and Sellers to the website.

SOLUTION

How did you select this vendor?

We had worked with two previous SEO companies; although both provided useful guidance, neither achieved the increase in organic search term page placement and rankings that we desired and needed. We therefore interviewed several additional SEO companies and were impressed by the reviews from prior clients, reputation, and Victorious SEO’s skills.

Describe the project in detail.

Victorious SEO conducted a comprehensive audit of the website and an analysis of page positions for key search terms. The team then developed keyword strategies to achieve better rankings for key word searches involving the communities served by the real estate agent and the website.

Victorious has revised key pages within the web site, incorporating new text and key words, provided important back links, and is writing blog postings with relevant topics, all with the goal to increase page position / rankings for the key towns/communities that the real estate agent and the website serve.

What was the team composition?

Initial contact was through an “Enterprise SEO Consultant” who was very knowledgeable and provided an early assessment of issues with the website during the preliminary discussions when we were evaluating Victorious to be our SEO company. We were then assigned a “Customer Success Manager” (CSM), who has been the prime point person for us at Victorious.

There are also 6 other individuals who are part of the team, but the CSM is the principal contact; she is terrific. We speak with her at frequent intervals, at least biweekly, and she provides us with monthly reports providing analytic details and improvement in page rankings and placements for multiple key search terms. Victorious SEO also provides us with a portal to Asana, which summarizes the planned activities and those which have been accomplished/completed by month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Whereas prior to commencing the project, the website generally did not rank well on organic searches for key search terms, after 5 months of commencing the project, some of the key search terms page placements have increased dramatically on organic searches, and the website now appears much higher page placements, some on pages 2 and 3, for some of the targeted organic key search terms and target areas.

Organic traffic and total viewers per month have both increased. The “quality” of the viewers also appears to have improved, as many visitors are now searching for higher-value properties, and many are returning to the web site to utilize its home search features.

How effective was the workflow between your team and theirs?

Victorious SEO has a very defined process for evaluating a website and implementing changes to enhance SEO; we are able to follow progress on planned tasks through the Asana portal. The Customer Success Manager with whom we have been working is outstanding, has been readily available when we had questions or suggestions, and has provided us with monthly reports summarizing the page rankings for key search terms and progress being made.

What did you find most impressive about this company?

Its knowledge of SEO. Also like the fact that the company is relatively small, and it is easy to contact the Customer Success Manager, who is excellent. The company is very transparent and is meeting all of its timelines.

Are there any areas for improvement?

Victorious SEO is continuing its efforts to increase web site traffic, with the goal for the web site to bring in serious buyers and sellers.

BACKGROUND

Please describe your company and your position there.

Boombox is a full-service storage company that manages the pick up, storage, and retrieval of your extra things. Boombox comes to you so that you never have to deal with the frustration and inconvenience of using a self-storage facility again.

No more dusty storage units, no more digging through boxes or losing track of your things. Boombox makes storage simple. I am the owner of Boombox Storage

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to boost our SEO results.

What were your goals for this project?

Goals consisted of increased conversions, keyword rankings, and website traffic.

SOLUTION

How did you select this vendor?

I researched local SEO agencies

Describe the scope of their work in detail.

First step in the process was to audit our current website to optimize it for SEO. Victorious walk us through the entire process and outlined what changes needed to be made and gave support where they could.

Once the site was optimized Victorious completes monthly tasks in order to boost SEO results. They'll send backlinks to your website, monitor keyword rankings and add social signals across the web to increase web traffic.

What was the team composition?

The team consists of 4-5 people with 1 point person that works directly with us to answer any questions we might have or walk us through our monthly results. They are very responsive and organized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've more than doubled our web traffic and are ranking on the first page for many relevant keywords to our business. Conversions have increased dramatically as well.

How effective was the workflow between your team and theirs?

The workflow is seamless. They organize monthly tasks through Asana so you can keep traffic of all the tasks as they are being completed. Your account manager as sends reminder emails and sets up time when they need an hour to review results or strategies.

What did you find most impressive about this company?

Their responsiveness and knowledge of SEO sets them apart. They really care about the client and try to make sure the client is getting the most out of their campaign. It's reassuring to know that both parties are rooting for the success of the campaign and your business.

Are there any areas for improvement?

Added technical support would be a plus but any limitations they had on their end when doing our site audit they actively tried to look for a solution and assist as much as possible.

BACKGROUND

Introduce your business and what you do there.

At the time of our engagement with Victorious, I was the marketing director of a luxury travel provider, Global Basecamp. We provided custom trips worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We needed support in our SEO efforts.

SOLUTION

What was the scope of their involvement?

The team provided a range of services, focusing mainly on keyword optimization. Victorious also helped us resolve some technical issues we were experiencing on our website that were affecting our SEO.

In our first meetings, we had a dialogue about the challenges our company was facing and crafted a strategy together. 

The team focused on altering our website’s page structures, as well as creating new pages around keyword themes. They eliminated broken links and performed technical audits.

Victorious also consulted on content creation and provided guidance as to how to best leverage our SEO practices.

What is the team composition?

We worked with about four or five people. My initial point of contact was Samantha (SEO Consultant, Victorious), and we had an account manager who was supported by a larger team.

How did you come to work with Victorious?

We did a search online for the most highly awarded SEO agencies, and came across Victorious. We considered a few other companies as well, but thought Victorious was the best fit.

How much have you invested with them?

We’ve spent over $50,000 with Victorious.

What is the status of this engagement?

The project began in January 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re tracking monthly visitors and keyword rankings, and we’re doing really well in both aspects. We’ve seen improvements for all of our core one hundred keywords thanks to Victorious’ campaign.

How did Victorious perform from a project management standpoint?

Our account manager communicated with us very well, and we could count on them to deliver support even at inconvenient times. 

What did you find most impressive about them?

We feel comfortable going to Victorious with any question and know they’ll have the answer. The confidence they provide is really valuable to us. 

Are there any areas they could improve?

The speed of delivery is reasonable, but I always wish we could see results more quickly.

Do you have any advice for potential customers?

Set benchmarks at the outset of your engagement and be clear about your expectations. Have a specific number in mind for certain time periods within the campaign. That practice has really helped to streamline our projects.

BACKGROUND

Please describe your company and your position there.

I am the content marketing manager at Pixlee, a software company that helps brands market with their customer stories and manage influencer marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

Victorious was tasked with helping us perform an SEO site audit for the re-skinning of our website.

What were your goals for this project?

Our goals were to identify the major technical and content issues with our site that we could update to impact our ranking overall and site performance.

SOLUTION

How did you select this vendor?

Victorious was recommended to us through another company.

Describe the project in detail.

Victorious completed a full site audit after jointly establishing our target keywords relevant to our business. Once we provided that they crawled the whole website and produced an in-depth guide to fixing the errors based on the level of impact and amount of effort required to fix them. They were responsive to all questions and meetings along the way.

What was the team composition?

We worked with a technical team, a couple of customer success members and one sales rep.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been evaluating the success based on metrics in google search console – so far we're seeing a small lift in organic search rankings.

How effective was the workflow between your team and theirs?

Overall they were responsive and effective in fostering an effective dialogue.

What did you find most impressive about this company?

Their team was personable and their audit of the whole website was extremely comprehensive and straightforward.

Are there any areas for improvement?

For some of the more technical questions we had it would have been helpful to go into more detail, but our team was able to figure out these items on our own.

BACKGROUND

Introduce your business and what you do there.

 I do digital marketing for Zegrahm Expeditions, an adventure and travel company. Normally, I work with SEO, content planning, and strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were hoping to clean up the backend of our website to correct technical SEO issues. That would help us focus on high authority keywords that we were lacking compared to our competitors. We also wanted to build more backlinks to our site, using the most optimal anchor text.

SOLUTION

What was the scope of their involvement?

In the first few months of our partnership, they ran a technical audit. In that effort, they combed through the backend of our website, making SEO corrections and providing us with a list of things to fix on our end. Then, their team made a list of 50 high-authority keywords that we wanted to target, also selecting five core pages to most heavily optimize.

The pages we designated as most important were the ones we focused on for backlinking. So, every month, they built backlinks to those pages and sent organic signals through our site’s content. This information was reported to us in monthly strategy sessions.

They also created content for us that showcased the keywords we selected. In the beginning, they offered us a list of ideas for content and keywords, giving us the choice to write it ourselves. We ended up using their resources to generate blog posts for the site. In fact, we just signed a new contract with them that gives them all content writing responsibilities. Our new contracts with them take us all the way through 2021.

What is the team composition?

We worked with Ben (Senior Customer Success Manager, Victorious), Chad (Enterprise Account Executive, Victorious), and Kenny (SEO Strategist, Victorious). They have a pretty big support team, and their company recently added two additional people to it.

How did you come to work with Victorious?

They reached out to our company and did a free site audit for us. Then, they spoke to my previous marketing manager and went through a walkthrough of their technical processes. I liked what they had to say, so we signed with them.

How much have you invested with them?

Considering both our current spend and new content writing contract with them, we’ve spent a total of about $55,000.

What is the status of this engagement?

We started working together in January 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a growth of a cumulative 503 positions among our 50 selected high-authority keywords. Two of our most popular keywords are on page one, in positions seven and nine, which is a huge improvement. Those keywords were both expedition-centered, which makes us more competitive in the expedition travel business. Additionally, since January, they’ve increased our first-page ranking keywords to 1,343 different keywords.

There’s been high growth in traffic and paid trips on many of our major destination pages. Pageviews are up 3300%, and the average growth of those pages since the start of our collaboration is about 3000%. We’ve also seen a 25% increase in goal completion, which includes the number of people requesting quotes, joining waitlists, downloading brochures, or calling in. 

How did Victorious perform from a project management standpoint?

They hit every deadline, often overshooting the targets we set for them. We’ve never had a single month with bad results from them. That’s due to their organization, timeliness, and the flexibility of their management team. They’ll provide suggestions, but really listen and make themselves open to our input.

Their reporting is really clear and easy to understand. They also share all their deliverables with us as they work. That way, we can look back at it later and extend it to our executive team as well. In their work, they report using SEMrush and Asana. Our team is encouraged to track their work and examine their various checkpoints.

What did you find most impressive about them?

Obviously, the results are very impressive, but the team is also commendable. They’re enjoyable to work with and capture amazing results. We can tell that they’re actually invested in the success of our company in the thoughtfulness of their work.

Are there any areas they could improve?

I can’t think of anything they could do differently. They’ve been really flexible, which is why we’re signing an extended contract with them. Victorious satisfies us with their hard work.

Do you have any advice for potential customers?

Have clear goals in mind, but also make yourself open to suggestions. No matter what, they always have the customer’s best interests at heart, so it’s worth hearing what they have to say.