SIXGUN

BACKGROUND

Please describe your company and your position there.

I am the manager the Rooftop Bar and Event venue in CBD .We do a lot of corporate events and cater for large corporate groups on daily basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

We need to find what we had to focus on on our marketing and Sixgun helped us defining our SWOT in digital advertising environment .

SOLUTION

How did you select this vendor and what were the deciding factors?

We did deal with over 6-7 companies in last 10 years and SIXGUN WAS THE ONE who put us in the right direction and we started seeing results .

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We told them we think we had to target but they taught us how it actually works and what we needed to work on .Had alot of meetings before we took any action and they made sure we were all on the same page before we pulled the trigger . Everything was very transparent. And they they full inductions on the tools we would be using .

How many resources from the vendor's team worked with you, and what were their positions?

We worked with account manager, business development manager, seo specialist, Adwords specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO made huge difference on our listing on google . When we first started we were on the 4th 5th page and now constantly in and out of the first one . We used to have the event inquiries only from our 500meter perimeter now we are getting inquiries from all over the world including USA , Canada , Asia for coroporate events .

How effective was the workflow between your team and theirs?

We have been having fortnightly meetings as well as weekly update emails .

What did you find most impressive or unique about this company?

We dont have to tell them whats not performing . They come and hit us with stats and before we say anything they pull the trigger and action what needs to be done .

Are there any areas for improvement or something they could have done differently?

Everthing they hyave done for us has worked so we have nothing but good feedbackfor this section :)

BACKGROUND

Please describe your company and your position there.

I am the clinical director of a multidisciplinary healthcare clinic with a focus on Natural medicine. We have acupuncturists, osteopaths, naturopaths, massage therapists, myotherapists and nutritionists working for us.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

SEO for our website, focused solely on organic links as opposed to paid advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on a referral from a friend whom also has a healthcare clinic. They were helpful for his clinic and I enquired as I wasn't impressed with who I had used previously.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed our goals and had already made some headways with the previous SEO agency. Sixgun reviewed our page and made suggestions to improve our SEO straight off the bat. They got straight into it and made suggests for organic content immediately and link building.

How many people from the vendor's team worked with you, and what were their positions?

I was assigned a project manager and have worked with two specifically since I first started with them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I receive a monthly report detailing the progress of our campaign which is helpful to keep track, as well as an email detailing what they are working on that month.

Describe their project management style, including communication tools and timeliness.

I like that I get to have a chat with my project manager fortnightly so that I am up to date with the campaign and where my money is going. I feel like I have a chance to ask questions and provide direction and input.

What did you find most impressive or unique about this company?

The quality of service. I like the fortnightly consults with their team. It allows me to feel in control of the campaign and its direction.

Are there any areas for improvement or something they could have done differently?

I think the quality of the content writing could be better for healthcare practice. Having copywriters who are familiar with AHPRA rules for advertising would be helpful so that the content is accurate as per advertising guidelines.

BACKGROUND

Please describe your company and your position there.

I am the director of a Psychology clinic that provides treatment for Posttraumatic Stress Disorder and Perinatal Mental Health conditions. We operate locally in Melbourne as well as via telehealth

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

We hired six gun to provide SEO services improve our rankings and target our particular areas of therapy. They also provide services to our training branch and into increase our rankings in the training market for mental health

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired six gun after recommendations from others and through discussion (interview) about the services they could provide. We had previously had two other SEO services that did not perform well at all, and in particular did not have an understanding of our specialty and how we wished our service to be promoted. the two previous services we had used had a formulaic approach. Six gun were willing and prepared to listen

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Six Gun assessed our two websites and provided a detailed proposal to increase ranking performance, website traffic, and subsequent appointments for both the clinic and the training side of our business. They also provided support for our first Facebook campaign.

Additionally, they provided us with information about to marketing opportunities outside of the services they were providing to us. Opportunities from other providers and without cost. The key deliverables have been getting our keyword higher in google rankings, which they have achieved and maintained.

How many people from the vendor's team worked with you, and what were their positions?

We have had the director an three project/account managers work with us. There professionalism and willingness to help has been outstanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our rankings have increase for both areas of our business. The training area is a particularly competitive environment and our rankings are consistently improving.

Describe their project management style, including communication tools and timeliness.

Six Gun communicate regularly with fortnightly meetings for our work in progress they respond to changes and requests quickly. They suggest and advise changes, that will affect SEO with explanation.

What did you find most impressive or unique about this company?

SIXGUN has a high level of professionalism, and they are willing to listen and consider your needs rather than apply a formula that they think fits the industry. They communicate very well and we have appreciated this.

Are there any areas for improvement or something they could have done differently?

There are no areas that I can think that they need to improve on or that could be done differently. We are very pleased with the work they do for us and they way they manage their relationship with us through good, clear communication.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Co-ordinator of a highly trusted cybersecurity practice based in Australia. My role is to support the sales function and Marketing Manager with the execution of digital campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

We wanted to expand our current client base and improve our SEO performance as we went through a new website migration. We also wanted to grow our annual revenue whilst simultaneously increasing the existing ROI and ROAS on digital spend.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had dealt with SixGun previously and were beyond impressed with their services and professionalism. We were also confident that they would be able to successfully obtain strong campaign results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase where SIXGUN identified insights from our business to provide recommendations and highlight areas for improvement to ensure maximum ROI of our digital spend. SIXGUN then created a comprehensive SEO strategy which consisted of 3 core pillars i.e. Architecture Optimisation, Content Optimisation, and Outreach & Link Building.

Having this three-pronged approach ensured we would receive the best possible results from the campaign. The first pillar "Architecture Optimisation" was polishing the technical component and structure of our new website so that it is optimised correctly. The second pillar "Content Optimisation" consisted of content specifically developed to support ranking performance.

The third and final pillar "Outreach & Link Building" had SIXGUN cultivating strong and sustainable backlinks through outreach. The key deliverables were user increase, session increase, improved SEO ranking performance, increase in organic search impressions, increase in website contact submissions.

How many people from the vendor's team worked with you, and what were their positions?

Our core team consisted of SIXGUN's Founder and Managing Director David Pagotto and our day-to-day contact Harris Panayi who is the Senior Account Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since partnering with SIXGUN over the past 6 months we saw a steady increase in organic traffic and almost doubled the direct traffic since December 2021. We have moved up almost 1,9600 positive positions in Google. We had an increase in page sessions and average session duration and a strong increase in goal completions. Our referencing domains and domain rating also increased significantly.

Describe their project management style, including communication tools and timeliness.

From the onset, the team at SIXGUN (especially Harris) has been nothing short of amazing. They are always timely in their responses and always keep us up to date with deliverables and next steps. We have scheduled 14 day work-in-progress calls and monthly reports on-top of weekly communication via email and sometimes over the phone.

What did you find most impressive or unique about this company?

Harris is a consummate professional. He is methodical in his approach to achieving desired outcomes but also has a personal touch when dealing with us. We have great rapport and he is always willing to go above and beyond to make sure we are satisfied with their service.

It is very easy to recognise his sensational work ethic in our meetings and his desire to create authentic relationships. Harris and the team at SIXGUN have shown countless times that they are willing to go out of their way to help us in reaching our goals from an SEO perspective.

Are there any areas for improvement or something they could have done differently?

There are always areas for improvement, however, I am very pleased with our partnership with SIXGUN. There is nothing that comes to mind at the moment where they could improve.

BACKGROUND

Please describe your company and your position there.

I am the General Manager of Altitude Cowork, a boutique Australian-owned flexible workspace, providing business services that extend far beyond its front door. Our mission is to create a community driven by service and support, that celebrates, collaborates, and challenges the status quo to achieve success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

We engaged SIXGUN for SEO work initially which was expanded into SEM management.

SOLUTION

How did you select SIXGUN and what were the deciding factors?

My main deciding factor when selecting a SEO agency is how well they rank in SEO. SIXGUN consistently ranked amongst the top SEO agencies in Melbourne in organic search results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Right from the initial meeting, the team at SIXGUN have presented themselves in a professional yet approachable manner. Extensive work and research was undertaken by them prior to even securing us as a client.

They undertook an in-depth industry analysis, keyword research and extensive project planning to ensure we would get the best results from our SEO campaign. We have regular meetings to ensure the campaign stays on track and they ensure we continue to receive positive results.

How many people from SIXGUN worked with you, and what were their positions?

There are a number of SEO specialists that work behind the scenes on our account, however my two key contacts at the company are David Pagotto, Managing Director and Harris Panayi, Senior Account Director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received amazing results in a highly competitive market. Leads from out website are up extensively form previous periods, with month-on-months improvements.

Describe their project management style, including communication tools and timeliness.

Regular 1on1 meeting with our account director as well as monthly reports. We also have 24/7 access to our own analytics dashboard.

What did you find most impressive or unique about this company?

Quite simply, the speed in which we started to see results. I have worked with a number of SEO agencies in my career and have also worked as a digital marketer myself, and I can honestly say that these guys know what they're doing and actually give a shit about their clients

. It's definetly not a set-and-forget sort of agency. They constantly looked for ways to improve things and get us the best result."

Are there any areas for improvement or something they could have done differently?

Quite honestly, no.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager for Vectron and Bepoz Point of Sale Solution. We provide an advance point of sale and management software solution to large scale hospitality

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

SIXGUN was hired to assist with the development and implementation of our digital marketing strategy.

What were your goals for this project?

Our goals were to be the top featured POS company for SEO and improve our PPC marketing ROI. We also worked with SIXGUN to implement our social media strategy.

SOLUTION

How did you select this vendor?

We worked within our network to identify potential vendors and shortlisted a number of companies. We then hosted a series of interviews with potential vendors for them to present their proposed strategies for our business. Key factors in contracting SIXGUN was David Pagottos knowledge and understanding of what our requirement was.

They took the time to get to know all aspects of our business. The selection process involved myself, CEO, Operations Manager and our Graphic Designer/Marketing Assistant.

Describe the scope of their work in detail.

The SOW comprised of full optimisation of our two Point of Sale websites and implementation of PPC campaign. Increase rankings of websites to no. 1 position for point of sale hospitality. Established paid campaigns based on keyword and product. Paid campaigns are geographically segmented.  

Generally an ongoing timeline with various milestones.  Improvement of google rankings was to be achieved in the first 3 months.  Various ongoing updates of content and keywords to keep ranking relevant and consistent.  

Monthly reporting to validate work progress, fortnightly full day inhouse meetings, reporting to review improvements and successes.  Quarterly performance review.

What was the team composition?

Team composition included Managing Director, Senior Digital Marketing Specialist, Account Manager. Bepoz in-house Marketing Manager and Graphic Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to hold top google ranking for our key search terms per geographical location. 

How effective was the workflow between your team and theirs?

Both teams work effectively together to achieve positive outcomes. 

What did you find most impressive about this company?

Their knowledge, communication, and ability to go above and beyond to understand us and products impressed us.  

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for a software-as-a-service business. I manage a team digital marketers, design and development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

We don't have in-house expertise in SEO. As a team, we had taken the technical SEO and content development as far as we could from an SEO perspective. We understood how important 'search' is in our competitive space and needed professional help.

What were your goals for this project?

We know our traffic to trial conversion rate, and our trial to paid subscription rate. It was our belief that if we increased traffic, we would increase paid subscriptions.

SOLUTION

How did you select this vendor?

I selected this vendor after seeing the Managing Director, David P., speak at a conference about changes in SEO. His analysis resonated with me. We then engaged the SIXGUN team to complete an audit of the site and make recommendations. From this audit, we were able to make the changes - and then engaged them to continue their work in improving rankings.

Describe the scope of their work in detail.

The scope of the work was to take complete ownership of the SEO component of our digital marketing strategy. They have also helped with some content development and bringing new content ideas to the table.

They continually monitor the site and look for opportunities to build out new keywords to target, the subsequent content - and acquire relevant backlinks to our targeted content.

What was the team composition?

I've worked closely with the Managing Director, David P. and their Account Director, Harris P. They also have a team of technical SEO professionals who I have met with on occasion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have increased our organic traffic by over 50% in the last 18 months. More importantly, that growth in traffic is consistent. For many of the keywords we are targeting, we rank in places #1 to #5. In such a competitive space, this is a fantastic result.

Other examples include getting SERP snippets - which was their idea, and we have had decent traffic from those.

How effective was the workflow between your team and theirs?

I have found this project seamless. We have an open Slack channel, jump on Zoom calls - and when able to - have in-person meetings. They are excellent at keeping us up to date.

What did you find most impressive about this company?

The ability to communicate very technical concepts into language that a non-SEO person can understand has been extremely helpful. We have used SEO services before - and found that this is a big problem.

We get great explanations of what we should be doing, how long it will take to complete, and the expected effect on search engine results.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the owner of music production company TEMPUS Entertainment

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

I ran a 6 month SEO campaign starting in September 2019.

What were your goals for this project?

My goals was to achieve a front page placement for my keywords, eg. 'Mastering Melbourne".

SOLUTION

How did you select this vendor?

I knew of Harris the Account Director for SIXGUN and during a discussion we came to the idea that SEO would be a great marketing tool for my business.

Describe the project in detail.

The planning stage was quite simple on my side. I had to brainstorm as many key words or phrases I could think of and come up with as many competitors as I could find.

After that, the SIXGUN team. researched my competitors and the keywords I had given them and cam up with a location based strategy to target the different keywords in certain territories. Upon implementation, the SIXGUN team overhauled the architecture of my website and input new copy on to pages that were previously dormant.

What was the team composition?

There were 4 members of the team working on my account as far as I can remember.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, I am now within the top 3 of most of my important keywords and my exposure to clients is realised by the amount of new work and clients I have taken on.

How effective was the workflow between your team and theirs?

Seamless. We spoke on a weekly (sometimes daily) basis and I would receive a monthly detailed written report on exactly what work had been done.

What did you find most impressive about this company?

I was most impressed by the accuracy of their expectations, and their management of my expectations.

Are there any areas for improvement?

I can't think of any.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of an online retailer of adult intimate-wear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SIXGUN?

We wanted to find a partner that as passionate or close to as passionate as we are to help manage our digital presence.

SOLUTION

What was the scope of their involvement?

They provide SEO and Google Ads management. We wanted to introduce new customers to our site and also engage our current customers, which included increasing online sales, improving our digital footprint, and producing better data requirements for increased analytics. We wanted to utilize our ad-spend on different platforms.

What is the team composition?

Harris (Account Director) is our main point of contact.

How did you come to work with SIXGUN?        

A friend of mine recommended six SEO management teams. I contacted each one and provided them with all of my details. Out of all the proposals, I appreciated SIXGUN’s enthusiasm, professionalism, and knowledge of our industry, as well as their own.

How much have you invested with them?

We’ve spent 190,000 AUD (approximately $130,000 USD).

What is the status of this engagement?

We started working together in November 2018, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were quick to do an entire overhaul of our SEO and analytics and began working on fixes immediately. The team also advised us on how to increase our content efforts. Additionally, they provide information about brand linking, which increases our online traffic.

How did SIXGUN perform from a project management standpoint?

Their project management is excellent. Harris is passionate, official, patient, and knowledgeable. They provide monthly updates as well. Overall, it’s just been exceptional.

What did you find most impressive about them?

Their attitude towards my business is outstanding. It feels like they’re a part of our working family. They’re professional, and their ethics are second to none. No issue is too small or too large. The team is always able to assist.

Are there any areas they could improve?

No, not at all. I’m completely blessed to work with them. Other teams have provided minimal results in years compared to what SIXGUN has done for us in eighteen months.

Do you have any advice for potential customers?

My advice is to simply go for it. They’re one of the best that I’ve had the privilege of dealing with.

BACKGROUND

Please describe your company and your position there.

I am the General Manager at Peter Sheppard Footwear, a footwear retailer with stores in Melbourne, Sydney and Brisbane. We also operate online, facilitated by staff at our Head Office in Melbourne. The company has approximately 100 staff across the three physical locations and online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

Our online store only launched approximately two years ago and thus, it was driving less than 5% of overall business revenue for some time. As a relatively small Head Office team, we did not have the resources to manage our own SEO and Google Ads efforts. However, we knew the importance of having these in today's retail climate.

What were your goals for this project?

The main objective was to increase new customers to the website, remarket to existing customers, increase online sales and therefore increase overall revenue for the business. The average customer at Peter Sheppard Footwear is between 40-65 years old and we found these customers were not used to shopping online with us.

We needed to educate customers that were using the internet that Peter Sheppard Footwear is a great company to shop online with. We also needed to start marketing to a younger demographic to combat the challenge we were facing marketing online to our older demographic. We already knew a lot of our potential customers were younger and shopped online, so it was a matter of reaching them and offering them our product and brand experience.

SOLUTION

How did you select this vendor?

As a business who relies on the power of word of mouth, we were referred to SIXGUN by another marketing professional in the industry. SIXGUN were young at the time we started working with them but what what they lacked in years they made up for in professionalism and quality.

The team at SIXGUN had also come from a retail business so they knew the ins and outs of the industry. They spoke our language and were able to help identify goals and subsequently meet them. SIXGUN are also fantastic communicators and have always been completely transparent with us.

Describe the scope of their work in detail.

SIXGUN identified several areas of potential for Peter Sheppard Footwear (PSF)

1. SEO - There was insufficient content on the website which was impacting our ranking on search engines. SIXGUN have facilitated the writing of content for the website which has had a significant impact on the overall positioning of PSF. SIXGUN wrote the content and it was up to our in house team to proof and make any amendments. As the portfolio of brands evolved, SIXGUN identified the importance of keeping the content up to date.

2. Remarketing - SIXGUN have executed many remarketing campaigns for the business since starting work for PSF. These campaigns are run across Google, Facebook and most recently, Bing.

3. Brand awareness - SIXGUN have executed many brand awareness campaigns that have helped build the PSF audience and bring new customers into the business. SIXGUN manages all the campaigns, budgeting and reporting on the work they do for PSF.

What was the team composition?

We work closely with two members of the SIXGUN team, our Account Manager and Google Ads Specialist. I believe there are 2-3 more members who assist on the SEO front and day to day running of our account. The size of the team has grown slightly since we have worked with SIXGUN.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SIXGUN we have seen a significant increase in overall online revenue (over 50%). They have opened up many doors of opportunity for Peter Sheppard Footwear. Our conversion rate has also significant improved. It is worth noting that during the period of COVID-19 where the stores were closed, they were able to successfully help bring many of our 'in store customers' online to ensure there were no lost opportunities due to the store closures.

How effective was the workflow between your team and theirs?

Our Account Manager Harris is excellent at communication. He is on the ball, always very transparent with the work SIXGUN are completing and where we are at from a budget vs. results point of view. Our Ads Specialist Jeremy is also a fantastic worker, always very thorough when explaining and brainstorming his ideas. A weekly WIP and consistent email messaging in the meantime was ample communication between SIXGUN and PSF to ensure tasks got completed.

What did you find most impressive about this company?

The communication skills of all individuals at SIXGUN are noteworthy. Their hard work and commitment to ensuring our business succeeds in the realm of digital marketing is also next to none. They are a small business who specialises in marketing for small businesses which I think is their real point of difference.

They understand small budgets and ensure we get the best bang for buck across every avenue of our marketing. Lastly, their location in the city is close to our Head Office and they never hesitate to stop by for a face to face meeting.

Are there any areas for improvement?

No.