SIXGUN

Please describe your company and your position there.

I'm the Marketing Manager for Vectron and Bepoz Point of Sale Solution. We provide an advance point of sale and management software solution to large scale hospitality

For what projects/services did your company hire SIXGUN?

SIXGUN was hired to assist with the development and implementation of our digital marketing strategy.

What were your goals for this project?

Our goals were to be the top featured POS company for SEO and improve our PPC marketing ROI. We also worked with SIXGUN to implement our social media strategy.

How did you select this vendor?

We worked within our network to identify potential vendors and shortlisted a number of companies. We then hosted a series of interviews with potential vendors for them to present their proposed strategies for our business. Key factors in contracting SIXGUN was David Pagottos knowledge and understanding of what our requirement was.

They took the time to get to know all aspects of our business. The selection process involved myself, CEO, Operations Manager and our Graphic Designer/Marketing Assistant.

Describe the scope of their work in detail.

The SOW comprised of full optimisation of our two Point of Sale websites and implementation of PPC campaign. Increase rankings of websites to no. 1 position for point of sale hospitality. Established paid campaigns based on keyword and product. Paid campaigns are geographically segmented.  

Generally an ongoing timeline with various milestones.  Improvement of google rankings was to be achieved in the first 3 months.  Various ongoing updates of content and keywords to keep ranking relevant and consistent.  

Monthly reporting to validate work progress, fortnightly full day inhouse meetings, reporting to review improvements and successes.  Quarterly performance review.

What was the team composition?

Team composition included Managing Director, Senior Digital Marketing Specialist, Account Manager. Bepoz in-house Marketing Manager and Graphic Designer.

Can you share any outcomes from the project that demonstrate progress or success?

We continue to hold top google ranking for our key search terms per geographical location. 

How effective was the workflow between your team and theirs?

Both teams work effectively together to achieve positive outcomes. 

What did you find most impressive about this company?

Their knowledge, communication, and ability to go above and beyond to understand us and products impressed us.  

Are there any areas for improvement?

No.

Please describe your company and your position there.

I am the head of marketing for a software-as-a-service business. I manage a team digital marketers, design and development

For what projects/services did your company hire SIXGUN?

We don't have in-house expertise in SEO. As a team, we had taken the technical SEO and content development as far as we could from an SEO perspective. We understood how important 'search' is in our competitive space and needed professional help.

What were your goals for this project?

We know our traffic to trial conversion rate, and our trial to paid subscription rate. It was our belief that if we increased traffic, we would increase paid subscriptions.

How did you select this vendor?

I selected this vendor after seeing the Managing Director, David P., speak at a conference about changes in SEO. His analysis resonated with me. We then engaged the SIXGUN team to complete an audit of the site and make recommendations. From this audit, we were able to make the changes - and then engaged them to continue their work in improving rankings.

Describe the scope of their work in detail.

The scope of the work was to take complete ownership of the SEO component of our digital marketing strategy. They have also helped with some content development and bringing new content ideas to the table.

They continually monitor the site and look for opportunities to build out new keywords to target, the subsequent content - and acquire relevant backlinks to our targeted content.

What was the team composition?

I've worked closely with the Managing Director, David P. and their Account Director, Harris P. They also have a team of technical SEO professionals who I have met with on occasion.

Can you share any outcomes from the project that demonstrate progress or success?

We have increased our organic traffic by over 50% in the last 18 months. More importantly, that growth in traffic is consistent. For many of the keywords we are targeting, we rank in places #1 to #5. In such a competitive space, this is a fantastic result.

Other examples include getting SERP snippets - which was their idea, and we have had decent traffic from those.

How effective was the workflow between your team and theirs?

I have found this project seamless. We have an open Slack channel, jump on Zoom calls - and when able to - have in-person meetings. They are excellent at keeping us up to date.

What did you find most impressive about this company?

The ability to communicate very technical concepts into language that a non-SEO person can understand has been extremely helpful. We have used SEO services before - and found that this is a big problem.

We get great explanations of what we should be doing, how long it will take to complete, and the expected effect on search engine results.

Are there any areas for improvement?

Not that I can think of.

Please describe your company and your position there.

I'm the owner of music production company TEMPUS Entertainment

For what projects/services did your company hire SIXGUN?

I ran a 6 month SEO campaign starting in September 2019.

What were your goals for this project?

My goals was to achieve a front page placement for my keywords, eg. 'Mastering Melbourne".

How did you select this vendor?

I knew of Harris the Account Director for SIXGUN and during a discussion we came to the idea that SEO would be a great marketing tool for my business.

Describe the project in detail.

The planning stage was quite simple on my side. I had to brainstorm as many key words or phrases I could think of and come up with as many competitors as I could find.

After that, the SIXGUN team. researched my competitors and the keywords I had given them and cam up with a location based strategy to target the different keywords in certain territories. Upon implementation, the SIXGUN team overhauled the architecture of my website and input new copy on to pages that were previously dormant.

What was the team composition?

There were 4 members of the team working on my account as far as I can remember.

Can you share any outcomes from the project that demonstrate progress or success?

Yes, I am now within the top 3 of most of my important keywords and my exposure to clients is realised by the amount of new work and clients I have taken on.

How effective was the workflow between your team and theirs?

Seamless. We spoke on a weekly (sometimes daily) basis and I would receive a monthly detailed written report on exactly what work had been done.

What did you find most impressive about this company?

I was most impressed by the accuracy of their expectations, and their management of my expectations.

Are there any areas for improvement?

I can't think of any.

Introduce your business and what you do there.

I’m the owner and director of an online retailer of adult intimate-wear.

What challenge were you trying to address with SIXGUN?

We wanted to find a partner that as passionate or close to as passionate as we are to help manage our digital presence.

What was the scope of their involvement?

They provide SEO and Google Ads management. We wanted to introduce new customers to our site and also engage our current customers, which included increasing online sales, improving our digital footprint, and producing better data requirements for increased analytics. We wanted to utilize our ad-spend on different platforms.

What is the team composition?

Harris (Account Director) is our main point of contact.

How did you come to work with SIXGUN?        

A friend of mine recommended six SEO management teams. I contacted each one and provided them with all of my details. Out of all the proposals, I appreciated SIXGUN’s enthusiasm, professionalism, and knowledge of our industry, as well as their own.

How much have you invested with them?

We’ve spent 190,000 AUD (approximately $130,000 USD).

What is the status of this engagement?

We started working together in November 2018, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They were quick to do an entire overhaul of our SEO and analytics and began working on fixes immediately. The team also advised us on how to increase our content efforts. Additionally, they provide information about brand linking, which increases our online traffic.

How did SIXGUN perform from a project management standpoint?

Their project management is excellent. Harris is passionate, official, patient, and knowledgeable. They provide monthly updates as well. Overall, it’s just been exceptional.

What did you find most impressive about them?

Their attitude towards my business is outstanding. It feels like they’re a part of our working family. They’re professional, and their ethics are second to none. No issue is too small or too large. The team is always able to assist.

Are there any areas they could improve?

No, not at all. I’m completely blessed to work with them. Other teams have provided minimal results in years compared to what SIXGUN has done for us in eighteen months.

Do you have any advice for potential customers?

My advice is to simply go for it. They’re one of the best that I’ve had the privilege of dealing with.

Please describe your company and your position there.

I am the General Manager at Peter Sheppard Footwear, a footwear retailer with stores in Melbourne, Sydney and Brisbane. We also operate online, facilitated by staff at our Head Office in Melbourne. The company has approximately 100 staff across the three physical locations and online store.

For what projects/services did your company hire SIXGUN?

Our online store only launched approximately two years ago and thus, it was driving less than 5% of overall business revenue for some time. As a relatively small Head Office team, we did not have the resources to manage our own SEO and Google Ads efforts. However, we knew the importance of having these in today's retail climate.

What were your goals for this project?

The main objective was to increase new customers to the website, remarket to existing customers, increase online sales and therefore increase overall revenue for the business. The average customer at Peter Sheppard Footwear is between 40-65 years old and we found these customers were not used to shopping online with us.

We needed to educate customers that were using the internet that Peter Sheppard Footwear is a great company to shop online with. We also needed to start marketing to a younger demographic to combat the challenge we were facing marketing online to our older demographic. We already knew a lot of our potential customers were younger and shopped online, so it was a matter of reaching them and offering them our product and brand experience.

How did you select this vendor?

As a business who relies on the power of word of mouth, we were referred to SIXGUN by another marketing professional in the industry. SIXGUN were young at the time we started working with them but what what they lacked in years they made up for in professionalism and quality.

The team at SIXGUN had also come from a retail business so they knew the ins and outs of the industry. They spoke our language and were able to help identify goals and subsequently meet them. SIXGUN are also fantastic communicators and have always been completely transparent with us.

Describe the scope of their work in detail.

SIXGUN identified several areas of potential for Peter Sheppard Footwear (PSF)

1. SEO - There was insufficient content on the website which was impacting our ranking on search engines. SIXGUN have facilitated the writing of content for the website which has had a significant impact on the overall positioning of PSF. SIXGUN wrote the content and it was up to our in house team to proof and make any amendments. As the portfolio of brands evolved, SIXGUN identified the importance of keeping the content up to date.

2. Remarketing - SIXGUN have executed many remarketing campaigns for the business since starting work for PSF. These campaigns are run across Google, Facebook and most recently, Bing.

3. Brand awareness - SIXGUN have executed many brand awareness campaigns that have helped build the PSF audience and bring new customers into the business. SIXGUN manages all the campaigns, budgeting and reporting on the work they do for PSF.

What was the team composition?

We work closely with two members of the SIXGUN team, our Account Manager and Google Ads Specialist. I believe there are 2-3 more members who assist on the SEO front and day to day running of our account. The size of the team has grown slightly since we have worked with SIXGUN.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SIXGUN we have seen a significant increase in overall online revenue (over 50%). They have opened up many doors of opportunity for Peter Sheppard Footwear. Our conversion rate has also significant improved. It is worth noting that during the period of COVID-19 where the stores were closed, they were able to successfully help bring many of our 'in store customers' online to ensure there were no lost opportunities due to the store closures.

How effective was the workflow between your team and theirs?

Our Account Manager Harris is excellent at communication. He is on the ball, always very transparent with the work SIXGUN are completing and where we are at from a budget vs. results point of view. Our Ads Specialist Jeremy is also a fantastic worker, always very thorough when explaining and brainstorming his ideas. A weekly WIP and consistent email messaging in the meantime was ample communication between SIXGUN and PSF to ensure tasks got completed.

What did you find most impressive about this company?

The communication skills of all individuals at SIXGUN are noteworthy. Their hard work and commitment to ensuring our business succeeds in the realm of digital marketing is also next to none. They are a small business who specialises in marketing for small businesses which I think is their real point of difference.

They understand small budgets and ensure we get the best bang for buck across every avenue of our marketing. Lastly, their location in the city is close to our Head Office and they never hesitate to stop by for a face to face meeting.

Are there any areas for improvement?

No.

Please describe your company and your position there.

Sonsee Woman is an innovative and inclusive hosiery, intimates and shapewear company based in Melbourne Australia. I am the eCommerce and Marketing Manager.

For what projects/services did your company hire SIXGUN?

SIXGUN was hired for SEO and PPC consultation as well as ongoing optimisation and other aspects of our eCommerce strategy.

What were your goals for this project?

To increase our website traffic and therefore revenue.

How did you select this vendor?

SIXGUN was selected through multiple referrals and word of mouth.

Describe the project in detail.

SIXGUN put together a strong strategy that both we as a company could implement on our end as well as their own. They were able to ensure quality backlinks and leads as well as looking into long term data and making suggestions based on this.

What was the team composition?

While we primarily worked with David, who is exceptional, there were other members of their team in the background working on the project as well.

Can you share any outcomes from the project that demonstrate progress or success?

We achieved many strong backlink sources that have continued to perform well many months later as well and achieving a stronger Google ranking and therefore an increase in traffic and conversions.

How effective was the workflow between your team and theirs?

We communicated through weekly Face to Face meetings as well as online whenever necessary. The team was extremely accessible when required and would go above and beyond to ensure our expectations were met.

What did you find most impressive about this company?

The team has strong communication skills and does not hide any information, even when the performance may be down. This transparent approach ensures trust between the team and allows progression and suggestions to be made.

Are there any areas for improvement?

No.

Please describe your company and your position there.

I'm the marketing director, and I'm responsible for the marketing strategy.

For what projects/services did your company hire SIXGUN?

Our SEO was pretty bad before hiring them. They handled all of our SEO strategy and services.

What were your goals for this project?

To get more organic traffic to our website.

How did you select this vendor?

I have a personal relationship with the owner.

Describe the scope of their work in detail.

They handled all the SEO for our business.

What was the team composition?

We would constantly collaborate on strategy and provide feedback. We would have a work in progress meeting every fortnight.

Can you share any outcomes from the project that demonstrate progress or success?

Our organic traffic just about doubled.

How effective was the workflow between your team and theirs?

It was fantastic. Full transparency going both ways.

What did you find most impressive about this company?

Their level of professionalism and technical ability were stellar.

Are there any areas for improvement?

I have not found any as of yet.