What was the scope of their involvement?
About 18 months ago, we switched our SEO management to SEO Works. About a year ago, is switched over the AdWords as well. We were fairly new to the market. So we were looking for advice and guidance with SEO Works. We also ended up running the most optimized campaigns.
We weren’t looking for tremendously fast growth; we recognized very early on that it was important to meet our customer expectations. We have very high customer satisfaction rates and we didn’t want to go too quickly and not be able to meet those expectations. We worked closely with SEO Works to ensure that our SEO and AdWords growth was sustainable and that allowed us to grow at a rate that we could easily adapt to.
They write blog articles, which have helped to increase our SEO content online. It wasn’t very well-optimized before that. So they came in, had a look at that, and rewrote some articles and linked it into our content. That turned out really well for us.
What is the team dynamic?
We have an account handler, Declan [Senior Account Manager, The SEO Works], who works closely with us. Very early on, we adopted Slack for communications. So rather than picking up the phone, we could send instant messages between my team and his team.
We also work with Catherine [SEO & PPC Account Manager, The SEO Works] who deals with our AdWords campaign. They also have a couple of people that helped write the blogs on their team. They’re included on our Slack communication. We’ve been able to increase the communication with my team and their team. We get instant feedback suggestions from both sides. It’s really been a great integrated team effort to improve the SEO and the AdWords.
How did you come to work with The SEO Works?
It was before I started in the role. We had a plan that we were going to move over to SEO Works. We weren’t happy with our previous provider. SEO Works was local to us, which was really convenient. The research we did showed that they were really a strong, upcoming local company. We like to support local companies. We’re able to get together in person and really get to know the team. It worked really well for us.
How much have you invested with them?
We have a modest monthly AdWords budget. They get a commission on what we spend. One of the problems we had initially with the old provider was they hadn’t optimized our account for mobile devices. So when we switched, that budget went through the roof. They’ve been working closely with us to manage that budget because we didn’t want to spend a lot of money on AdWords.
What is the status of this engagement?
We started working together in June 2016 and the work is ongoing.