The SEO Works

Introduce your business and what you do there.

I'm the managing director at a law firm based in the UK that specializes in high net worth divorces. 

What challenge were you trying to address with The SEO Works?

We needed help with SEO. 

What was the scope of their involvement?

The SEO Works is in charge of our SEO. They first evaluated our website to determine if we were running at the optimum level regarding our SEO and then looked into new opportunities to drive traffic and customers to our site. We've worked closely on keyword research. They've made some structural changes to the site, working closely with our in-house design and website teams to implement them. The SEO Works has full backend access to the site to make reasonable changes autonomously. They've also helped us publish legal content we generate using targeted keywords on our site.

What is the team composition?

We've worked with four teammates: Tom (Senior Business Development Manager), Liam (Senior SEO Account Executive), and an SEO assistant. 

How did you come to work with The SEO Works?

Before starting with The SEO Works, we approached 5–6 different agencies with a project brief. We got presentations from each company, and The SEO Works was the best suited for our project. 

How much have you invested with them?

We've invested over £25,000 (approximately $30,000 USD), possibly around £30,000 (approximately $36,000 USD).

What is the status of this engagement?

Our ongoing engagement began in April 20221. 

What evidence can you share that demonstrates the impact of the engagement? 

Our site traffic has increased, but more importantly, our new industry-specific keywords are ranking well. We've definitely seen a positive impact from The SEO Works work. Before we started the project, we'd noticed a lot of red flags about our site speed, but The SEO Works has rectified that issues. Our site is now faster and more Google compliant. They've cultivated the backend, which is a massive win for us.

How did The SEO Works perform from a project management standpoint?

The SEO Works has no problem staying on a budget because they're on a monthly retainer. We have monthly meetings with them and receive interactive monthly reports from The SEO Works that measure our progress. When reading the report, we reference our targets outlined in our original brief to measure our progress towards hitting our targets. We pivot the project's focus if needed, which has been a huge help.

Typically, we communicate through Google Meet and email. We don't use anything fancy to manage the project, and The SEO Works does have access to the website, so they don't have to relay changes through us.

What did you find most impressive about them?

The SEO Works has been able to quickly come into our industry and pick up our business ethos and motivation — we're in a very niche industry. Their team has immersed themselves in our industry and learned how to cultivate and retain customers. In short, their ability to quickly understand our business model and deliver results is impressive. 

Are there any areas they could improve?

I can't think of anything for The SEO Works to improve — they've interacted well with our in-house teams. They're very professional and polite; they're clear about what they are doing and their motivations.

Do you have any advice for potential customers?

I'd advise customers to have a clear, concise brief and ask whether or not it's something The SEO Works can deliver on. It's important to align on the brief to manage expectations. 

Please describe your company and your position there.

I'm the marketing manager for an SME focused on speech-driven technology for professionals - Doctors, Lawyers, etc. Our software helps them save time and get more from their working day

For what projects/services did your company hire The SEO Works, and what were your goals?

We are a well-known brand in its niche. However, that means we are known for who we are, and not what we do. Therefore the core objective was to move our digital footprint to be about what we do and thereby enable us to move into new markets and extend in existing ones, where we weren't known. Add to that the website had never been properly optimized for SEO, so there was very much a set of work to be done to make the site technically sound.

How did you select this vendor and what were the deciding factors?

SEOworks was selected after a review of suppliers in the marketplace by a marketing consultant working for the company in Early 2021

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work was twofold - technical SEO to improve the site's functionality and ease of use, and a content and SEO optimization-led strategy to build out the scope of search terms the site could be found for. This included an audit of keywords to rank for, a review of the site's technical issues, and the planning and implementation of a relevant content strategy.

How many people from the vendor's team worked with you, and what were their positions?

The main contact was an SEO Account Manager, and he would then bring in content creators to discuss subjects, plans etc So one main contact, with one or two additional contacts

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project moved our core measure of brand/non branded traffic from being 80/20 to 59/41, and with that placed us in the top 10 google results for many of our keywords. Additionally, it markedly improved the site health and domain authority

Describe their project management style, including communication tools and timeliness.

Good updates both via a monthly report and google docs based WIP. These were enhanced by a monthly account management call, plus ad hoc calls, and emails throughout the month.

What did you find most impressive or unique about this company?

SEOworks is a professional organization that knows its subject matter well. In particular, they provided an account manager who was excellent at his job, approachable, and knowledgable, while also being able to explain the complexities of SEO in an easy-to-understand manner.

Are there any areas for improvement or something they could have done differently?

Not directly. As a small account for SEOworks, I accepted that our time with them was limited to just a few days a month. This did make things feel restricted, but you get what you pay for.

Please describe your company and your position there.

I am the co-founder of a carbon neutral electric vehicle charge point installation company based in London.

For what projects/services did your company hire The SEO Works, and what were your goals?

We are local start-up business with national ambition I needed a partner to rapidly increase our awareness within a highly competitive marketplace

How did you select this vendor and what were the deciding factors?

We interviewed seven SEO companies, looking at their approach, the portfolio, and value for money

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They completed an in-depth review of our operation and gave us a detailed report on what was good what was bad had a plan of attack to deal with the issues that we currently were dealing with. Together with a Strategic plan to improve our awareness in the marketplace.

How many people from the vendor's team worked with you, and what were their positions?

We work closely with two members of the SEO development team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the initial position of 100 on all keywords within seven months we were hitting page one with a Google of a number of keywords together with significant positioning on page 2

Describe their project management style, including communication tools and timeliness.

What we particularly loved about these guys, was the humble competence that they displayed. We had regular zoom meetings, together with a monthly email report of the progress being made

What did you find most impressive or unique about this company?

They were very good at what they do. They don’t overly shout about it but they do deliver

Are there any areas for improvement or something they could have done differently?

Quite honestly, it’s quite hard to find issues in what they do, we’re very impressed.

Please describe your company and your position there.

ISDM provides best in class, secure and adaptable audio-visual collaboration solutions. From cloud networking and security, video conferencing and virtual events to meeting room and space management solutions, our team of passionate experts believe that effective communication and interaction should not be bound by borders. I am the Chief Marketing Officer

For what projects/services did your company hire The SEO Works, and what were your goals?

Re-branding project as well as design and development of a brand new website - supported by SEO and PPC campaigns Our goals were to increase the ISDM brand awareness and drive traffic to the new site to increase inquiries and conversions.

How did you select The SEO Works and what were the deciding factors?

We reviewed the portfolio of work on the SEO Works website and asked for a bespoke proposal for re-branding and website design. The deciding factor was the level of expertise shown in the proposal and the detail in delivering the overall project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

in the discovery phases they assisted with Keyword searches which aided the content creation for the website. In addition we worked with Blunt Crayon to define the brand positioning and overall look and feel. Once the brand was realised, the website took shape - with regular meetings and content creation.

After a soft launch, we amended some aesthetics to the site and began the process of content optimisation with the SEO Works. Accordingly, the PPC, keywords and banner ads went live in Feb.

How many people from the vendor's team worked with you, and what were their positions?

We had numerous people from the website development team working with us (approx 4/5) in addition to 2 people from Blunt C. (on the re-brand) and 4 people from a PPC/SEO perspective.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Too early at this stage, but we have already seen a significant increase in traffic to the new site.

Describe their project management style, including communication tools and timelines.

we used Google Meets and Docs for sharing information as well as setting critical paths and roadmaps.

What did you find most impressive or unique about this company?

Developing a website and re-brand in lockdown certainly had it's challenges. I was impressed at how responsive the project managers were to any issues that arose.

Are there any areas for improvement or something they could have done differently?

In the website development stages we had a few challenges with content and editing. At times meetings were not deemed a priority and we were advised that everything was up to date. On a few occasions this was not always the case, and work had to be re-done that might not have been needed to had the meetings been deemed appropriate.

Please describe your company and your position there.

I am the digital marketing manager for BearingPoint//Beyond, which is owned by a larger consultancy company, BearingPoint.

For what projects/services did your company hire The SEO Works?

To replace a former agency to run PPC/display advertising, and improve SEO for our website.

What were your goals for this project?

We sought to improve our SERP ranking for certain keywords, to increase traffic to our website, and to convert traffic into leads.

How did you select this vendor?

I was not involved in the selection process between other vendors, however we were improessed with SEO Works' initial presentation, and initial introductory calls.

Describe the project in detail.

This is an ongoing project to achieve our goals as already mentioned. Analysis of our previous work with our previous agency was undertaken. PPC and display ads were created and ongoing we work together to uncover new keywords and create new ads. Our online content has been reviewed and changes to copy and some design elements have been made in order to achieve our goals.

What was the team composition?

Following the initial introduction to SEO Works we requested to be intorduced to the team who we would be dealing with personally - we now have been dealing with two people ongoing - 1 PPC, 1 SEO.

Can you share any outcomes from the project that demonstrate progress or success?

After a lot of initial work it seemed that it was slow on the uptake (but of course this is the nature of SEO) - now we are seeing some great results - keywords moving up on SERPs and additional leads coming in as a direct result. We are working together and constantly trying different things in order to work out the best way to improve our results.

How effective was the workflow between your team and theirs?

We have fortnightly meetings and the team is in touch regularly in between. They are always responsive and follow up emails in a timely manner. We decided to introduce bigger quarterly calls so we can look at the work from a top level view and this has been very useful in keeping us on track.

What did you find most impressive about this company?

They are professional and knowledgeable, and they're also always happy to seek answers from others within the company in order to get to the bottom of a question or find a solution.

Are there any areas for improvement?

In the beginning things were very fast paced and moved well - there seemed to be a bit of slow down in the middle but after some discussions we have picked back up and things are going well. Sometimes it is difficult to understand what is going on in the background but they are always happy and quick to answer when we ask.

Please describe your company and your position there.

I am Head of Business Development for the SMH Group and was project lead/liaison in our new website design & build and rebrand.

For what projects/services did your company hire The SEO Works?

SEO Works provided us with SEO/PPC services previously. Following this we appointed them on a new project which was for a full website build and design (as well as ongoing support services)

What were your goals for this project?

We had experienced a fast period of growth, and gone through a company MBO, so we needed a website overhaul that represented the new look of the company and outlined our whole group services. We wanted it to a personable, easy to navigate and modern website which would enable us to capture enquiries to the full capacity.

How did you select this vendor?

The SEO Works had previously provided us with SEO & PPC services. The quality of this previous work and the relationships we built made them an easy choice to appoint as our Website Developers for our new custom site and for our rebranding. We did look at 5 other website agencies across our region and had various meetings just to 'shop around', however our decision was already made. SEO Works also provided the best pitch and professional manner in line with ours.

Describe the project in detail.

The project was very straight forward from start to finish. We had set a completion date and SEO Works consistently worked to those parameters. SEO Works tasked their developers with getting the early visual templates out to us as quickly as possible and the communication was consistently fast. The SEO Web team outlined the project delivery timeframes in number of weeks per part, at the end/ beginning of each week - we would run through new additions/changes/visuals/sitemaps and content. We had a fairly technical challenge in the structures of our homepage, however SEO works managed to come up with a solution that worked perfectly.

What was the team composition?

We had contact with a Sales Director, who would check in weekly. A webteam lead/project manager who was our day to day contact and his supporting developers - who were always reachable.

Can you share any outcomes from the project that demonstrate progress or success?

Our website has a been a huge success, with industry competitors even praising its style. We have rebranded other parts of our company in line with the Logos /themes created by SEO Works. Our business continues to grow expansively - and our website is a highly used tool in delivering this.

How effective was the workflow between your team and theirs?

Very collaborative, patient and managed succinctly.

What did you find most impressive about this company?

Collaborative and tailored approach to the relationship and the Website build, they are specialists in SEO - so this enabled them to maximize the effect of our content and images. A Very relationship focused Agency, which is exactly what we were looking for as an accountancy firm.

Are there any areas for improvement?

None big enough to be noteworthy!

Please describe your company and your position there.

I am Senior Digital Marketing Manager at Britain's mapping agency and world leaders in geospatial location data.

For what projects/services did your company hire The SEO Works?

We needed to grow our SEO knowledge and expertise.

What were your goals for this project?

We wanted to identify and understand SEO best practice and create a strategy to improve our rankings for geospatial data keywords in the SERPs.

How did you select this vendor?

We went out to tender.

Describe the project in detail.

We began the campaign with a kick-off meeting, working with a Business Development Manager and Account Manager to outline our needs and discuss how to progress with the campaign.

SEO Works then undertook some key audits and analyses before working with us to create a strategy that would be adaptable to suit our business needs. We then met monthly to discuss progress and plan for the upcoming month.

What was the team composition?

We worked with an account manager who communicated well with us and helped us to evolve our campaign.

Can you share any outcomes from the project that demonstrate progress or success?

We've continued to see great improvements in our Geospatial keyword rankings, with main keywords ranking around page one on Google A number of our 'mid-table' keywords are starting to rise in the Google ranks We have a content plan in place to provide growth to the remaining chosen keywords that are not currently ranking.

How effective was the workflow between your team and theirs?

Everything we've asked of them they've done, including extra things we've asked of them on an ad hoc basis.

What did you find most impressive about this company?

We have been very impressed by their knowledge, professionalism and flexibility.

Are there any areas for improvement?

They could be more forthcoming with our monthly calls.

Please describe your company and your position there.

I am an Account Director at a communications agency specialising in technology.

For what projects/services did your company hire The SEO Works?

Web design and development / SEO

What were your goals for this project?

Our goals were as follows: - The website is our shop window and demonstrates credibility for member engagement, partnership activity etc. Requirement to significantly improve the look and feel of the website - Ensuring that both educational and technical materials are easier to access for all stakeholders - Expand the capability and functionality of the website to expand the available communication channels (ie blog post functionality)

How did you select this vendor?

My team conducted research into various website agencies (locally, nationally and internationally). We chose SEO Works as they demonstrated: - Clear understanding of the project requirements. - A commitment to transparency and an itemised scope of work (which was not provided by competitors). - A can-do attitude and willingness to take on a challenging timeline / project.

Describe the project in detail.

Once SEO Works were selected, we had an initial kick-off meeting to confirm requirements and timelines. As we were working on a very tight schedule, all aspects were accelerated. SEO Works demonstrated a significant level of flexibility to ensure that each stage of the project (design, SEO, build) could be progressed as quickly as possible while maintaining high-quality. SEO Works were also able to liaise with third party contractors to support the go-live process at short notice. This was invaluable and we would not have been in a position to launch without the support shown.

What was the team composition?

The team was headed up by Gabriel, supported by Ash. Alex was the lead on design and Natalie on SEO.

Can you share any outcomes from the project that demonstrate progress or success?

Received positive feedback from the Board and membership, and also internally. Have directly referred SEO Works to other client teams internally.

How effective was the workflow between your team and theirs?

I was always able to access the team and have questions answered throughout. This is included almost daily calls in the lead-up to go-live.

What did you find most impressive about this company?

This was my first website project and I really valued the support the team provided me with. In particular, I was impressed by the ability to troubleshoot and present me with solutions and not problems.

Are there any areas for improvement?

N/A

Please describe your company and your position there.

I am the Managing Director for a company in UK selling Cafe & Barista supplies. We have been trading since 2009 and as the market has become more competitive we lost our ranking due to the lack of work done on the site.

For what projects/services did your company hire The SEO Works?

We hired SEO works for SEO giving them a number of keywords which were getting the highest traffic. We were trying to handle the SEO ourselves prior to us working with SEO Works which we thought was in our best interest but after seeing how well we are now ranking I wish we had been using SEO Works since the beginning!

We actually had them review the account in 2012 and we did not pursue as we thought we could have done it ourselves with what I could find online - but in reality we probably lost out on millions of pounds in revenue due to us trying to do the work ourselves instead of allowing the professionals to do it for us.

What were your goals for this project?

We wanted to improve our rankings for a number of keywords and increase traffic leading to increased revenue which SEO Works did 10 fold in less than a year!

How did you select this vendor?

I had seen SEO works initially as they are in a prominent place in Sheffield so their signage is easy to see form the road, I could see they were expending and their reviews were good hence why we decided to try using them.

Describe the project in detail.


We were invited to see the team to show them the website and explain our product range to them - it was very in depth and helped us to allow them to ask any questions before starting the project. We were very keen on getting the ‘right’ customers on our site and they were able to make sure we could execute this.

What was the team composition?

We go through two team members, both of which are very helpful and always eager to do whatever is best for our business.

Can you share any outcomes from the project that demonstrate progress or success?

We are ranking number 1 for the main keyterm for our insustry and in top 3 for the majority of the rest within only 1 year of launching the project!

How effective was the workflow between your team and theirs?

Their team are always on hand and responsive and happy to jump on a call if we have any questions. Now we really leave them to it they are doing so well there is no need to interfere

What did you find most impressive about this company?

The caliber of their workforce impressed us. I feel the SEO team are well trained and have a wealth of knowledge in techniques which help us reach our target.

Are there any areas for improvement?

Nothing!

Introduce your business and what you do there.

We are Nu-Heat and we specialize in bespoke underfloor heating. My position is a digital marketing executive in the marketing team, and I deal most closely with The SEO Works.

What challenge were you trying to address with The SEO Works?

We have used various SEO companies before, and we haven’t always had the results we wanted or expected. We knew there was a lot of potential that we weren’t really exploring.

What was the scope of their involvement?

The goals obviously change depending on what we are dealing with at the time. In total, it would be to oversee and manage our SEO efforts, and so we work really collaboratively to set KPIs and expectations and we run a campaign at a time. They are always looking at the backend and the technical side to make sure that nothing is slipping which is really useful.

We had a good chat and they were clear on explaining the processes. Looking at the content gap, it was really clearly structured as to what we were going to expect over the next quarter, and that was clearly defined and we were happy with all the outcomes, whereas before, we worked with agencies where deadlines weren’t met and expectations weren’t very clear.

What is the team composition?

We work with a couple of people. We work with Paul (SEO Executive) who is the account manager, as well as Natalie (SEO Account Executive) who is the assistant. We deal with Natalie more day-to-day because she works a lot with the copy. We work closely as a team really.

How did you come to work with The SEO Works?

We looked on Clutch, and The SEO Works had really good reviews. They seemed honest and they willingly gave us references. We needed to clarify some questions, and they were happy with that as well.

We looked for a new SEO company and The SEO Works seemed to be really good. From the start, they were one of our favorites. They were really open, honest, and had a good structure to their processes really from the start.

They’re based in the North which is a fairly competitive environment for SEO and they have won a lot of awards which I think gives them credibility especially since we weren’t sure what to expect, and without actually meeting people, it is the only thing we could go on. It was an indicator that they are good at what they do.

How much have you invested in them?

We have roughly spent around £25,000–£30,000 (approximately $31,000–$38,000 USD).

What is the status of this engagement?

We began working with them in April 2019, and we are still working with them.

What evidence can you share that demonstrates the impact of the engagement?

Our KPIs included the number of sessions, conversion rate, and number of plans submitted. Success varied depending on the campaign. For example, we did a whole campaign around our floor heating page, and we set a KPI to increase the organic traffic by 20%. They achieved over 100%, and we did have a new website at the same time, so there were two contributing factors. It was really impressive, and a lot better than we expected.

How did The SEO Works perform from a project management standpoint?

They were really good and they are really approachable. If we have any questions about timeframes, we can talk about it and then set a deadline that we both agree on, and every time they have actually been met. It is a case of agreeing on it together. We have always been on the same page with The SEO Works and I don’t think they have ever missed a deadline, which compared to our old SEO agency, is really rare and it was impressive.

We use email regularly and have a catch up on the phone once a month to see how the month has gone and what to look forward to the next month. We have a monthly report from them which is sort of bespoke and we spend a lot of time working with them on creating that report so that it works for us internally as well.

What did you find most impressive about them?

They are really honest and open; they clearly state what can and cannot be achieved. They stick to their word which is really important when working remotely—especially because we have to trust each other. They have become part of our team because we completely trust and respect what they say, and it has worked for us really well. Before, with certain companies, they would try and hide things and weren’t as transparent.

Are there any areas they could improve?

If I was really picky, I would say they could be slightly more proactive in recommending campaigns and gaps in traffic. I realize at the same time it is quite difficult for them to be that proactive because we come to them before they come to us.

Do you have any advice for potential customers?

Know your own expectations to start off with. I think that is really important for any business so you know what you are going to achieve over the campaign. Trust them, because they know what they're talking about.