We'll get you more customers online

The SEO Works are an award-winning provider of digital marketing, websites and paid social for over 100 companies all across the UK. We help businesses measure, understand, and fulfil their online potential.

Our expert team is made up of content managers, link builders, brand managers, web techies and experienced online marketers who work together to provide measurable results for our clients.

We pride ourselves on delivering top-quality results that are based on proven techniques and an intimate, dynamic knowledge of ethical online marketing practices.

The SEO Works is a certified Google Partner Specialist for search advertising (SEO) and Google Adwords (PPC), and are Bing Ads accredited professionals. We are also part of the exclusive Google elevator programme which focuses on helping SME’s.

  • UK Search Awards - Best Local Campaign Winner
  • Drum Search Awards - Best B2C SEO Campaign Winner
  • Summit International Awards - Marketing Effectiveness Award Winner
  • AVA Digital Awards - Platinum B2C Award
  • European Search Awards - Best Small SEO Agency (Top 6)
  • Chambers of Commerce Business Awards - Excellence in Professional Services

https://www.seoworks.co.uk/

 
$1,000+
 
Undisclosed
 
10 - 49
 Founded
2009
Show all +
Sheffield, United Kingdom
headquarters
  • The SEO Works
    Metis 1, 1 Scotland Street
    Sheffield, SYK S3 7AT
    United Kingdom
    +44 0800 292 2410
other locations
  • The SEO Works
    4100 Park Approach, Thorpe Park
    Leeds, WYK LS15 8GB
    United Kingdom
    +44 0800 292 2410
  • The SEO Works London
    United Kingdom

Portfolio

Key clients: 

eCommerce

Automotive

Education

Manufacturing

Professional Services

Financial Services

Health

SEO case studies

Reviews

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SEO & PPC for Online Pharmacy

"We have a fantastic relationship with them. There’s nothing I’d want to change or improve."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Ongoing
Project summary: 

The SEO Works manages SEO and AdWords campaigns for a pharmaceutical e-commerce company. The team creates blog content, working within a strict budget and growth plan. 

The Reviewer
 
11-50 Employees
 
Doncaster, United Kingdom
Allan Green
Head of eCommerce, H I Weldrick Ltd.
 
Verified
The Review
Feedback summary: 

The site has been fully optimized for search engines and is now mobile compatible; there has been over 50% year-on-year turnover growth. The team communicated regularly on Slack, listening to the growth plan and company needs. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce for H.I. Weldrick Limited. We trade as Weldrick’s Pharmacy. It’s an online pharmacy business based in South Yorkshire. We’re currently the fourth or fifth largest online pharmacy in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The SEO Works?

We weren’t getting the best out of our previous SEO provider and were looking for someone new. 

SOLUTION

What was the scope of their involvement?

About 18 months ago, we switched our SEO management to SEO Works. About a year ago, is switched over the AdWords as well. We were fairly new to the market. So we were looking for advice and guidance with SEO Works. We also ended up running the most optimized campaigns. 

We weren’t looking for tremendously fast growth; we recognized very early on that it was important to meet our customer expectations. We have very high customer satisfaction rates and we didn’t want to go too quickly and not be able to meet those expectations. We worked closely with SEO Works to ensure that our SEO and AdWords growth was sustainable and that allowed us to grow at a rate that we could easily adapt to. 

They write blog articles, which have helped to increase our SEO content online. It wasn’t very well-optimized before that. So they came in, had a look at that, and rewrote some articles and linked it into our content. That turned out really well for us.

What is the team dynamic? 

We have an account handler, Declan [Senior Account Manager, The SEO Works], who works closely with us. Very early on, we adopted Slack for communications. So rather than picking up the phone, we could send instant messages between my team and his team. 

We also work with Catherine [SEO & PPC Account Manager, The SEO Works] who deals with our AdWords campaign. They also have a couple of people that helped write the blogs on their team. They’re included on our Slack communication. We’ve been able to increase the communication with my team and their team. We get instant feedback suggestions from both sides. It’s really been a great integrated team effort to improve the SEO and the AdWords.

How did you come to work with The SEO Works?

It was before I started in the role. We had a plan that we were going to move over to SEO Works. We weren’t happy with our previous provider. SEO Works was local to us, which was really convenient. The research we did showed that they were really a strong, upcoming local company. We like to support local companies. We’re able to get together in person and really get to know the team. It worked really well for us.

How much have you invested with them?

We have a modest monthly AdWords budget. They get a commission on what we spend. One of the problems we had initially with the old provider was they hadn’t optimized our account for mobile devices. So when we switched, that budget went through the roof. They’ve been working closely with us to manage that budget because we didn’t want to spend a lot of money on AdWords.

What is the status of this engagement?

We started working together in June 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them, they’ve optimized our site for both regular SEO and mobile compatibility. We’ve seen around 50-60% year-on-year growth in our turnover. We’ve seen conversions, on mobile devices in particular, double during that period. Our conversions on desktop and tablet have increased about 50% as well. Beyond that, we noticed an immediate improvement in the communication we were getting. We’ve seen a dramatic increase in our business levels.

How did The SEO Works perform from a project management standpoint?

The relationship has been fantastic. The communication has been superb. As soon as we introduced Slack in between the teams, our response times were down to minutes. That is in contrast to days between response times when working with our previous provider. We get regular reports and instantaneous responses to any questions.

What did you find most impressive about them?

The communication is great. They listen to our individual needs as well. We didn’t want growth that we couldn’t sustain in terms of delivery to the customers. They listened to that. It was probably the first time they had ever heard a company say they wanted to limit their rate of growth. They really worked hard to achieve that goal for us. We didn’t want to lose customers through bad service, and they’ve worked really hard to manage that. It’s counterintuitive because they get paid a commission based on how much we spend. They’ve understood that that’s limited when necessary if money is not flowing well.

Are there any areas they could improve?

No. We have a fantastic relationship with them. There’s nothing I’d want to change or improve.

Do you have any advice for people looking to hire clients in the SEO and PPC world?

Speak to other people who are using the company. We didn’t do that with our first provider. We did with SEO Works. They came highly recommended from some companies that we’ve worked quite closely with. Recommendations are important. I’ve spoken to a couple of companies who were looking to move SEO providers and have been able to give them some really positive feedback that’s enabled them to make decisions based on the experiences that we’ve had.

5.0
Overall Score It’s been a pleasure working with them. We meet up regularly. We look forward to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve quite often finished ahead of the timelines. We’ve got regular days they come in on a monthly basis on our campaign performance.
  • 5.0 Cost
    Value / within estimates
    They’ve worked hard to keep our budget under control. We didn’t want to spend a great deal on AdWords and SEO. They listened.
  • 5.0 Quality
    Service & deliverables
    We’ve not had any problems whatsoever with them.
  • 5.0 NPS
    Willing to refer
    They’re a fantastic company to work with. They’re really friendly and understanding. They’ve got their expertise and they’re not afraid to share it.

SEM for Motorcycle Merchandise Retailer

"Sales were increased on the retail site we gave them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Ongoing
Project summary: 

The SEO Works provides organic SEO management work for an online and brick-and-mortar retail client. The goal was to increase qualified traffic through the online retail store and ultimately increase sales.

The Reviewer
 
11-50 Employees
 
United Kingdom
Marketing Manager, Motorcycle Merchandise Retailer
 
Verified
The Review
Feedback summary: 

The SEO Works proved their value in the first year by producing an increase in sales. The client has shown confidence in them by increasing the scope of work to more websites.

BACKGROUND

Introduce your business and what you do there.

We are a manufacturer and distributor of motorcycle protective clothing. We also own a number of retail outlets, one being a cycle retail store and two motorcycle retail stores.

I am the marketing manager for the company. I look after all traditional and digital marketing as well as product placement and all website activity.

OPPORTUNITY / CHALLENGE

What was the challenge that you were trying to address when you approached The SEO Works?

We needed SEO [search engine optimization] work and an increase in traffic and sales through our motorcycle retail store.

SOLUTION

What was the scope of their involvement?

The first project was a one-year contract on one of our retail stores. It included carrying out SEO for a selection of keywords.

How did you come to work with The SEO Works?

We sent out a number of quotes to various companies which offered this service. Their price was good, and we got along well with the guys at The SEO Works.

How much have you invested with The SEO Works?

We paid for each keyword that they worked on instead of the time it took.

What is the status of this engagement?

The first project concluded after 12 months. The target was to increase sales conversions throughout the year, but we understood that it wasn’t an instant fix.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Sales were increased on the retail site we gave them. Now they carry out SEO on all three of our retail sites as well as ten of our brand sites. We now buy development hours, so in addition to the SEO, The SEO Works now designs and runs all our web activity.

What did you find most impressive about The SEO Works?

We can contact The SEO Works on most hours of the day, and they respond. We also have one contact which allows us to direct all queries to one person, and then they filter them on their side. The SEO Works goes above and beyond when it comes to carrying out the work.

Are there any areas The SEO Works could improve?

No. So far, we have had no issues.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Organic SEO Project for Niche Manufacturer

"They’re a very modern, forward-thinking company and issues are resolved very quickly."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Ongoing
Project summary: 

The SEO Works helps an industrial client with a niche product to brand itself properly on Google and to make sure to avoid improper sales inquiries while funneling the correct leads to the sales team.

The Reviewer
 
11-50 Employees
 
Sheffield, United Kingdom
Managing Director, Manufacturer
 
Verified
The Review
Feedback summary: 

The SEO Works made sure to improve results after the engagement started off slowly, showing persistence and dedication, which the client appreciates. They are a modern and agile company that pivots quickly.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturing company based in the United Kingdom. We manufacture parts for diesel ship engines. I’m the managing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The SEO Works?

We wanted to improve our search engine rankings and make our target market aware of our manufacturing capabilities. We didn’t want to achieve a top rank for the wrong reasons, for example, attracting people looking for a facility to do car bumpers and being purely industrial.

SOLUTION

What was the scope of their involvement?

Their work has been all organic SEO [search engine optimization].

How did you come to work with The SEO Works?

I initially looked at a number of providers and found that The SEO Works was located near us. What they do with respect to the organic work was much more professional and in-depth than other firms, and their cost fits our budget as well.

How much have you invested with The SEO Works?

Our budget started around £500 [US $624] a month, but it’s since increased to approximately £1,000 [US $1,248], so we have probably spent £12,000 [US $14,971] annually.

What is the status of this engagement?

We’ve worked together for over three years, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In the first year, we didn’t necessarily see the results we had hoped for. However, we were committed to a long-term plan. Over time, the work has built traction and it’s starting to be successful.

Our business operates in a specific niche, and sometimes it’s difficult to get feedback from our customers. We’re quite happy that SEO is part of our marketing strategy. As long as we’re getting new customers on a yearly basis, we’ll continue our relationship with The SEO Works.

How did The SEO Works perform from a project management standpoint?

We have our own relationship manager, and the owners are also very accessible. We have a good relationship with them.

What did you find most impressive about The SEO Works?

They’re a very modern, forward-thinking company and issues are resolved very quickly.

Are there any areas The SEO Works could improve?

Obviously, you always want quicker results, but we have confidence that they’re doing the work behind the scenes to increase our online presence. We understand that it takes time, and we’re looking at a long-term plan.

What tips or recommendations could you share that might increase the likelihood of success with The SEO Works?

I think it’s important to have a fixed budget, agree on an action plan, and then have an outlook of 3–5 years to execute on that plan. It’s a very layered process that needs to be built up over time, and we’re now seeing the benefits of this approach.

5.0
Overall Score After three years, we’re not looking elsewhere.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    It’s difficult to say because it’s a long-term project, but we’re happy with it.
  • 4.0 Cost
    Value / within estimates
    It has increased over time, but we’ve bought into the project.
  • 5.0 Quality
    Service & deliverables
    We get a lot of information as to what they’re doing. They’re doing a great job.
  • 5.0 NPS
    Willing to refer
    I have recommended them and would do so again.

Organic SEO for Wealth Management Company

"We have a good relationship with our account manager. We exchange ideas, and it works extremely well."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Ongoing
Project summary: 

The SEO Works provides ongoing organic SEO work targeting buyers via Google. The SEO Works targets qualified sales leads within 50 miles of the client's office location and also provides all the SEO work for the entire corporation.

The Reviewer
 
1001-5000 Employees
 
United Kingdom
Managing Director, Wealth Management Company
 
Verified
The Review
Feedback summary: 

The SEO Works has helped the client land one new client per month consistently for over two years. The client is so satisfied that he pushed his company to use The SEO Works for all SEO campaigns nationwide.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of a financial services and wealth management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The SEO Works?

I needed to develop the brand and identity of my company through effective marketing. My website is very informative regarding retirement and investment planning. I needed the site to rank higher when people in our local area searched for keywords in that niche.

SOLUTION

What was the scope of their involvement?

I engaged The SEO Works for optimization and social media services. They offer the option of paid ads, but I didn’t go down that route. We update the account manager with information, news, and advice for consumers. They then update the website to hopefully increase our ranking with search engines and encourage people to learn how we can help them.

How did you come to work with The SEO Works?

A main point of interest for me was that they won a national Drum Award for the B2C field. They were independently selected for that award, which stood out to me.

How much have you invested with The SEO Works?

In an average year, I spend between £3,000 and £3,800 [US $3,742–$4739] with them.

What is the status of this engagement?

I’ve been working with them for a couple years now, and it’s ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results generate a lot more revenue than what I pay them. It pays for itself and more. I get an average of one new client per month, which yields £1,000–£2,000 [US $1,247–$2,494] per client.

How did The SEO Works perform from a project management standpoint?

We have a good relationship with our account manager. We exchange ideas, and it works extremely well.

What did you find most impressive about The SEO Works?

They understand my business and what I want to achieve. Other companies may give you a lot of statistics on what they can do, but I find that The SEO Works sticks to the work and actually delivers. If something isn’t going right, they’re quite open to discussing and amending it.

Are there any areas The SEO Works could improve?

They’ve grown very quickly. In the past, they’ve had to realign to manage their growth and keep the customer service level high. They’ve since focused on that and changed how the account managers work. They have also increased their staff.

What tips or recommendations could you share that might increase the likelihood of success with The SEO Works?

I think you need to go in with a realistic plan and not believe you’re going to get to the top three in Google within two weeks. I think you have to commit an annual budget and give it at least 12 months to see the benefits. It takes time and effort, and it only works by providing good and relevant information. It’s a long process, but once you achieve a good search ranking, you can maintain it.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No problems with this. They’re quite good.
  • 4.0 Cost
    Value / within estimates
    They are good in terms of price.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them 100%, and there’s no other company I’d recommend for this kind of work. I’ve introduced them to a Fortune 100 company I work with, and The SEO Works has become their preferred provider.