Outpace SEO

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SafeBasements

Describe what your company does in a single sentence.

SafeBasements™ of Minnesota, Inc., specializes in basement waterproofing, foundation repair, radon mitigation, concrete leveling, and crawl space encapsulation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

We partnered with Outpace to boost our online rankings across search engines for our basement waterproofing and foundation repair services. Our aim was to increase the number and quality of leads our business receives on a regular basis.

SOLUTION

How did you find Outpace?

Referral

Why did you select Outpace over others?

• High ratings
• Referred to me

How many teammates from Outpace were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the start of our campaign, Outpace redesigned our website to improve conversions and strengthen our relationship with search engines. After the redesign, they took charge of both on-page and off-page SEO strategies. For on-page SEO, they optimize our site by creating content, adjusting keyword density, refining meta tags, headings, and enhancing the site's technical structure.

On the off-page side, they focus on link-building, securing high-quality backlinks through partnerships to boost our authority and rankings. Outpace also provides monthly reporting, keeping us up to date on our progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been working with Outpace for a little over a year, and the results have been beneficial. We stack up against or outrank our top competitors for the majority of targeted keywords, and our non-branded organic traffic has doubled in size.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace has been one of the most responsive vendors we've worked with. Their team consistently takes the initiative, checking in regularly, sharing new opportunities, and seeking approval before implementing changes to improve our rankings. I never have to follow up to ensure they're on track — they always deliver on time and they respond promptly to any questions we have.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Outpace's responsiveness and overall results were impressive. They've significantly increased our organic traffic, which remains one of our primary lead sources—something our business was lacking prior.

Are there any areas for improvement or something Outpace could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Equality Health

Describe what your company does in a single sentence.

Equality Health is an infectious disease clinic specializing in HIV, Hepatitis C, PrEP, and STI testing and treatment. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• To create a website that engaged our client base and provide SEO value to target our core audience.
• To help us bring value to our existing brand.
• To work closely together to build a product that would last, not just create something and move on.

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When I approached Outpace SEO I was looking for a complete overhaul of our website and wanting the most SEO value I could possibly get. I also wanted a local company that I could have a relationship with and know that if I needed, we could meet face to face. Outpace SEO was a perfect fit for my small, but rapidly growing business, just when I needed it the most. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every month, (and more frequently when warranted) I get a comprehensive email with an embedded video link from the Outpace team. It is an overall review of where we are month to month and gives us an idea of what is working and what is not. This was unprompted by me on the business side. Outpace does this on their own to demonstrate to us what all they have done on the back-end for my site and for the clinic. The success we have had and progress we have made is 100% the result of the work that Outpace SEO has done on our behalf. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace has been second to none as far as getting deliverable dates met BEFORE the deadline that we set for any project. 

Also, Outpace sets the bar as far as timely responses to any questions and emails we may send them. I have even used their timeliness as an example to my own team as a model of how we should communicate with our own vendors and patients. 

What was your primary form of communication with Outpace?

Virtual Meeting

What did you find most impressive or unique about this company?

Outpace is by far and away unique in its ability to deliver more than what you expect, all while making keeping you in the loop every step of the way. Outpace has a unique way of keeping you updated and in control of the project while they complete your goals. 

Outpace has made my life easier since day one of working with them. Period. 

Are there any areas for improvement or something Outpace could have done differently?

If there are areas of improvement needed, they are not on the customer facing side. I cannot think of one time where I even had the thought of Outpace needing to make a change or improve something. They are ahead of the curve on these types of metrics. 

BACKGROUND

Please describe your company and position.

I am the Director of Placement of Charles MacPherson Associates

Describe what your company does in a single sentence.

Founded in 1996, Charles MacPherson Associates (CMA) specializes in recruiting and placing household staff, educating and training private service professionals, and consulting on matters related to household management and operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• We hired Outpace to enhance our online presence by improving our search engine rankings and driving more organic traffic to our website.
• Our specific objectives include increasing visibility for key services, while also optimizing our website to generate higher-quality leads. Additionally, their work is aimed at improving the overall user experience to better engage our target audience.

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace oversees both off-page and on-page SEO efforts for our comapny. On-page, they focus on optimizing website content, ensuring proper use of keywords, improving meta tags, headings, image alt texts, enhancing the site's technical structure to boost loading speed, etc. Off-page, they manage link-building strategies to increase domain authority, and fostered partnerships for high-quality backlinks to boost visibility across the web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project have been incredible. Many of our targeted keywords have moved to the first page of Google, with most now ranking within the top 3 positions. This significant improvement in rankings has greatly enhanced our online visibility and driven more traffic to our site. Our phone rings way more than it did before the project, which is great!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They keep in touch with us throughout the month, providing updates and making improvements to the site as needed. At the beginning of each month, we receive a detailed SEO report outlining the progress made in the previous month and our rankings across keywords. Whenever we need to focus on a particular service or area, they are always quick to respond to our needs and adjust their efforts accordingly. I feel very well taken care of by the team at Outpace

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about Outpace is their responsiveness and quick adaptability to our needs. This, combined with their SEO expertise, consistently delivers strong results by improving our rankings and driving more traffic. Plus, they are very easy to work with. It's always a pleasure. 

Are there any areas for improvement or something Outpace could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner of Oklahoma Duct Cleaning

Describe what your company does in a single sentence.

We provide residential and commercial duct cleaning, dryer vent cleaning, air duct repair and duct sealing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• When we originally acquired the business, the website needed a complete revamp. We knew we couldn't just give it a new look - the website also needed authority to rank across Google and other search engines. During this time, our primary objective for SEO was to get the phone ringing. As promised, Outpace was able to make it happen during the initial 6 months of the campaign.

SOLUTION

How did you find Outpace?

Referral

Why did you select Outpace over others?

• Referred to me
• Company values aligned

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have tried various digital marketing efforts over the years, but Outpace's SEO services have generated the best cost per customer acquisition. Ranking our business across search engines has provided our company with consistent leads at a low cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to 3x our organic leads after investing in 12 months of SEO. We haven't turned back since.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At the beginning of each month, they provide our team with an SEO report. This showcases what was accomplished in the month prior and where we rank for our priority keywords. In addition, they are in touch throughout the month regarding various updates and improvements to the site. They always respond to our needs if we need to focus on a particular service or service area.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I kid you not—I consistently get email responses from them within 30 minutes. Their team is absolutely on it! Responsiveness isn't just one of their business values; it's something they live. They always make us feel like we are their #1 client.

Are there any areas for improvement or something Outpace could have done differently?

No suggestions come to mind.

BACKGROUND

Please describe your company and position.

I am the Owner of Duct Squads

Describe what your company does in a single sentence.

Duct Squads is a professional dryer and air duct cleaning business servicing Oklahoma City and surrounding areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Generating leads is crucial when starting a business. Our primary objective in working with Outpace was to get our website inside the top 3 results (across organic listings and Google Maps) for searches related to the services we offer locally.

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• Close to my geographic location
• Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace was hired to improve our company's SEO. This includes seeking out new opportunities to generate relevant traffic to our website and improving the authority of the site to rank for the given opportunity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to rank at the top of organic search and Google Maps across our service area.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace always delivers on time. They are constantly identifying the next piece of low hanging fruit associated with the campaign and chasing after it by using on and off-site efforts. This results in great rankings that exceed our expectations.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the things that I love about Outpace is that they set us up on a WordPress website. They didn't try to con us into a custom-developed site that only they could update. This meant that if they didn't perform, we had the flexibility to move to a different SEO vendor. I'm proud to say that after working with them for over five years, we continue to receive great results from their company.

Are there any areas for improvement or something Outpace could have done differently?

Not applicable. Their team knows how to implement SEO and increase leads.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of OKC Restorations

Describe what your company does in a single sentence.

At OKC Restorations, we specialize in delivering professional solutions to our clientele, encompassing mold remediation, water extraction and mitigation, fire restoration, as well as comprehensive clean-up services following storms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• The initial goal was to double the amount of organic traffic to our website. Outpace blew that goal out of the water, and we have utilized their services ever since!

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• High ratings
• Pricing fit our budget

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The monthly scope of work with Outpace is strictly focused on search engine optimization. Their work is a combination of optimizing our website and improving our credibility across the internet. This results in a reliable stream of local service leads to our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They doubled the traffic within the first 6 months of the campaign and our organic traffic has continued to go up ever since.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When their team emails us updates associated with the SEO campaign, it always comes with a video. It's great to see their team visually share their screen and hear them audibly walk through the data. 

This form of recorded screen share has saved us too much time over the years, and it allows me to respond to their emails outside of business hours. They're incredibly detailed, and I never have to worry about them forgetting about my business and being late on a deliverable.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really like the people at Outpace, but to be honest, the thing that keeps us around is their results. They provide a substantial amount of organic traffic to our site, which has always been the largest lead generator for our company.

Are there any areas for improvement or something Outpace could have done differently?

I can't think of anything they could improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of PerfectVape

Describe what your company does in a single sentence.

At PerfectVape, we specialize in providing top-quality vaping products and accessories for both beginner and experienced vapers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Improve our website's visibility across search engines to generate more traffic and increase order volume.
• Build traffic on site

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• High ratings
• Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to onboarding Outpace, we struggled to rank across search and keep our website live. Our competitors constantly attacked us with DDoS attacks. Outpace has been responsible for improving our website's visibility while defending it against spammy attacks with millions of requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past year, we've seen significant improvement in our rankings and sales. In addition, our website's security has improved so much that we have been able to fend off all incoming attacks without any downtime.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I never have to check in on their team to ensure they're doing their job. Outpace is constantly checking in, sharing opportunities, seeking approval, and implementing changes to generate improved rankings. They always deliver on time and respond very quickly to any questions our team has regarding the SEO campaign.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team is quick to identify SEO opportunities, implement changes, and move on to the next opportunity. It's awesome working with a firm that's so aggressive in improving the health and ranking of our site.

Are there any areas for improvement or something Outpace could have done differently?

N/A - Outpace SEO is dedicated to achieving results for their clients. Not only do they generate fantastic results, but they are the most responsive vendor we have ever worked with. They're constantly meeting deadlines and exceeding expectations.

BACKGROUND

Please describe your company and position.

I am the Web Designer

Describe what your company does in a single sentence.

Creative firm that specializes in marketing content across multiple digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Rank in the local market for our services.
• Increase the number of monthly leads

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace is responsible for our rankings across organic search and google my business maps. This has allowed us to generate leads throughout the campaign. Key deliverables include: on-site optimization and off-site optimization. Their progress is measured inside the monthly report they send to our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent ranking improvements have been seen throughout the campaign. Ranking highly throughout search engines has increased the number of monthly leads we generate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Because SEO is their only service, they have built their entire business around this form of lead generation. As such, they have four teams that make up their business - on-page, off-page, content strategy, and development. As we move throughout the campaign, their team is constantly providing us with updates across each one of these efforts. Everything they do is on time and they are incredibly responsive.

What was your primary form of communication with Outpace?

Virtual Meeting

What did you find most impressive or unique about this company?

Their sole focus on SEO is what enables them to generate such great results.

Are there any areas for improvement or something Outpace could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Fabricate and Install Stone Countertops

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Get more leads
• Rank both our websites higher

SOLUTION

How did you find Outpace?

Referral

Why did you select Outpace over others?

• Pricing fits our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire Outpace because our website was not ranking on the first page of Google for most terms, most of our leads came from Google but mostly from Google Adwords, we wanted to have a combination of paid and organic searches. Outpace redesigned our website, helped us create content, upload better pictures and clean up our site. After 3 months of contract start, we started seeing results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Visits
• Store Visits
• Phone Calls

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver reports every month, they haven't failed to deliver those reports of the website's progress so far. We have needed changes along the way and all we have to do is send an email and usually within 24 hours they communicate back to us.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication is very personal. We have other businesses and have had other companies and communication has always been through different people and in a more transactional manner.

Are there any areas for improvement or something Outpace could have done differently?

Not that I can think of