Outpace SEO

BACKGROUND

Please describe your company and your position there.

We are a personal injury law firm serving the State of Texas. We work largely with car accident victims, workplace injuries, and wrongful death claims. As a manager, I worked closely with Outpace to roll out changes and oversee efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

Houston is one of the country's most competitive markets for personal injury lawyers. Prior to Outpace coming in, we internally identified hundreds of keywords that we wanted to target as highly trafficked by local users. Outpace helped us outline a game plan and steps to take so that we could begin ranking for the appropriate key terms.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing dozens of SEO providers, our firm was most impressed with Outpace. Chad and Summit were extremely knowledgeable and prepared for every question we had. They made the decision easy to make.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Step 1 was to assess the full suite of changes that needed to be made to our site. This included reviewing our core web vital scores and reviewing our content optimization efforts. After taking a few weeks, we dug deeply into this, Outpace began to implement changes, making alterations to the site which allowed us to pass Google's Core Web Vitals score for the first time.

This, along with reoptimizing much of the technical SEO on priority pages led to a steady rise in keyword rankings, traffic, and leads for our firm. This continues as we expand the project's scope and work toward future goals.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Chad - Head of Business Dev & Summit - Head of SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since beginning the project, we have increased total keyword rankings by more than 40% which we are ranking for, and have steadily increased rankings in the top 3 spots.

Describe their project management style, including communication tools and timeliness.

Outpace is extremely hands-on and attentive. If ever we ran into a problem or had a concern, Outpace worked to amend the issue ASAP.

What did you find most impressive or unique about this company?

Outpace's personability & customer service is unmatched. Both Chad & Summit were only a call away if we needed something and having them available to assist with various objectives was/is greatly appreciated.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

As time progresses, charter schools continue to become more popular. More kids than ever before are learning remotely in the comfort of their own homes. Because we believe in our approach to education, we aim to connect with those actively searching for alternatives to the traditional education system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We hired Outpace to boost our rankings across search engines. The goals around our SEO campaign were associated with ranking us for specific keywords that would enable us to connect with people seeking out alternative methods of education.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor specializes in SEO. They don't touch PPC, social media, or any other services. They do one service, and they do it incredibly well. Just search for "national SEO agency," and you will see they rank #1 organically. The proof is in the pudding.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Their team is built around SEO. They have four teams: on-page SEO, off-page SEO, content, and dev. Each of these teams takes a unique approach to building credibility for our website.

• The on-page team is focused on optimizing our website for search engines.
• The off-page team is focused on building up credibility off of our website.
• The content team constantly strategizes on the content that needs to be created on-site.
• The dev team is ensuring that our website is technically sound to ensure nothing is holding back our rapport with search engines.

Who did you work with and what was the feedback process like?

We worked with a project manager who outlined the project and kept us on schedule.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to rank incredibly well for our target keywords, and student enrollment has never been higher. We have nothing but praise to share regarding Outpace and their SEO services.

Describe their project management style, including communication tools and timeliness.

Their team is constantly emailing us reports and website updates. One of the things that I love the most about their communication style is that they will often make Loom videos to explain detailed updates. For instance, our client success rep records a video of himself and his screen and sends a link to the video in an email. This saves us time wasted trying to interpret a plain-text email or even scheduling a meeting. We LOVE their videos.

What did you find most impressive or unique about this company?

We always feel "in the loop" regarding our results and the next steps associated with the campaign.

Are there any areas for improvement or something they could have done differently?

Zero complains or suggestions. We want to thank them for all the progress they have helped us make across our school. Together, we are making a difference in the lives we touch.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of a foundation repair company. We service both residential and commercial properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

When we first opened our business, we quickly realized that our top competitors were the ones ranking at the top of Google. As a result, we hired Outpace to help us outrank the competition and connect us with people searching for our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outpace was referred to us by a close friend. Our friend had been utilizing the owners' services for years, and he was ecstatic about the quality leads they were generating for his business every month. Results was the deciding factor. If they could get results for our friend, I was optimistic that they could do the same for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we first engaged with Outpace, they were adamant that we should redesign our website. They mentioned that SEO was more than just bringing warm traffic to the site and that conversions was also a HUGE part of generating ROI for our business. As such, we moved forward with a large redesign, implemented a ton of new content to the website, and began the on and off-page SEO. We also greatly appreciate that Outpace fully recognizes that our website and our content is solely ours.

How many people from the vendor's team worked with you, and what were their positions?

All communication about the website and SEO results is done through my account rep. This is so nice because I always know who to call/email if I ever want to discuss how things are going. I reached out to my rep last week, saying things were going great! So much so that we are in the process of expanding the scope of our SEO campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO is a long-term commitment, and the competition is fierce. We are glad we have teamed up with an experienced SEO team that has taken our business to the top of the results across our service area.

Describe their project management style, including communication tools and timeliness.

Their response time is unlike any other company I've worked with. I'll email them over the weekend, and at times, I'll get a response within an hour or two. After working with them for several years, I can honestly say they still take pride in getting results for their clients. We jump on calls as needed, but a large majority of the communication is done via email.

What did you find most impressive or unique about this company?

Foundation repair is a highly competitive market, and the thing that I find most impressive about Outpace is their creativity, hustle, and responsiveness. SEO is an ever-changing industry that requires strategy. Their agency continues to think ahead, implement changes, and adapt to the changes that Google continues to roll out. Thank you for the consistent leads month after month.

Are there any areas for improvement or something they could have done differently?

Keep up the great work. It's been a blast working with Outpace.

BACKGROUND

Please describe your company and your position there.

I'm the Account Manager at a boutique marketing and advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We've used Outpace for web development, hosting, and assorted digital projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outpace is well-priced and does quality work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When onboarding a new white label SEO customer, the first step is keyword research. Their team outlines relevant keywords, identifies the average monthly search volume, and shows where the client is currently ranking. After solidifying keywords, they get started with on-site optimization. This includes headers, titles, meta descriptions, schema, citations, etc. As that is going, they're also building the off-site authority for the client. Their team is incredibly technical and knows how to correct any development issues across all of our WordPress websites.

How many resources from the vendor's team worked with you, and what were their positions?

Outside of meeting with our rep, we have worked with our content strategist, dedicated dev, and SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Each month Outpace sends over monthly reports with our branding. This enables us to simply pass the SEO reports over to our clients. Each report shows the progress they've made month over month. It's wild to see how fast some of our client sites have crawled up the organic rankings and Google snack pack!

How effective was the workflow between your team and theirs?

The Outpace team is incredibly organized. Over the years, we have identified that they use Asana to keep all of our projects organized. Communication is typically done via email, or we will jump on a Google Meet to discuss any SEO-related efforts.

What did you find most impressive or unique about this company?

They've helped us several times on weekends and after work hours with emergencies. They always pick up the phone and always reply back to emails incredibly fast.

Are there any areas for improvement or something they could have done differently?

We appreciate our partnership and look forward to continued growth.

BACKGROUND

Please describe your company and your position there.

I am on the client acquisition for a company called RentVision. RentVision provides marketing and revenue solutions for thousands of apartment communities across the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We had really poor Google search visibility and organic traffic in general. Our goal with hiring Outpace was to improve rankings for several relevant keywords so that we could no longer be on page 16 of search results for terms like 'apartment marketing' or 'multifamily marketing'.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had discoveries with three separate SEO agencies and Outpace was far and away the best experience in this process. Another agency we met with never asked us any questions about our needs or goals. They simply scheduled an hour meeting with us to go over their price sheet. Outpace was very attentive to what our goals were, and were also respectful during the closing part of the sale.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To this point Outpace has done a significant amount of technical SEO work behind the scenes such as photo optimization, which has resulted in excellent page speed scores. They've also done on-site SEO such as keyword optimization, which for some keywords, has helped us rank outside the top 100 of search results to within the first couple of pages. Additionally, they've helped a lot with content buildout and implementing off-site SEO as well.

How many people from the vendor's team worked with you, and what were their positions?

We work with Chad and Summit. I would best describe Chad as an account manager and Summit as head of SEO. These two individuals have been working with us since the first sales call so we really appreciate the relationship.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The best feedback was when we had our company quarterly recap and we were able to show off to our other teams the amount of progress we've made on keyword rankings and SEO in general, and our colleagues were definitely amazed by just how much improvement there was in less than 6 months. I think many other teammates knew we had hired Outpace to help us with SEO but it wasn't until the quarterly meeting when others saw the value of the work and how badly it was needed.

Describe their project management style, including communication tools and timeliness.

I think Chad and Summit have been great in all three fronts. They established an SEO roadmap and scheduled weekly meetings for the first few months to get everything started. As more and more things got completed, we switched to bi-weekly meetings. After every meeting Chad sends us a complete recap, including to-dos both sides have. He and Summit are also responsiveness for any email questions, and they usually send back feedback in the form of video so they can show their screen.

What did you find most impressive or unique about this company?

Selfishly, I think they are a lot like our company in terms of service and purpose. They consider others important and that falls in line with our thinking and so it's great to work with another company like that.

Are there any areas for improvement or something they could have done differently?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I am a doctor looking to grow my medical practice with online development and website SEO. This helps me reach patients and educate them about services I offer and also helps me to be more accessible than other doctors near me in my same profession.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

I am a doctor looking to grow my medical practice with online development and website SEO. This helps me reach patients and educate them about services I offer and also helps me to be more accessible than other doctors near me in my same profession.

SOLUTION

How did you select this vendor and what were the deciding factors?

Created a google document and video to help me outline the steps to success. Chad has been amazing and works very close with his clients.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Review website and develop keywords we wish to target and then develop an SEO strategy to implement.

How many people from the vendor's team worked with you, and what were their positions?

2 SEO specialist and Chad helped me with my project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ranking on first page of google and most often in top 3 positions!!!

Describe their project management style, including communication tools and timeliness.

Great managing expectations and reliable results.

What did you find most impressive or unique about this company?

They do there research before they dive into a campaign and they strive to reach customer satisfaction.

Are there any areas for improvement or something they could have done differently?

I honestly think they were very easy to work with. Being in the medical field you have to deal with many people who deal with website development and SEO, that are very sales orientated. I can certainly say that Chad and the rest of the team at Outpace made this process wonderful and I wish I would have come across them sooner!

BACKGROUND

Please describe your company and your position there.

As CEO, one of the things I'm always interested in is generating more quality leads. SEO has proven to be an effective way to capture new users for our platform, and we can't wait to see the results Outpace produces as our partnership continues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We knew our software was great, but we needed to get it in the hands of the consumer. Outpace was able to connect us with our target audience through SEO. Our SEO is by far our most cost-effective marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to move forward with Outpace SEO based on their presentation. Most SEO companies met with us, asked us a few questions, and then gave us a price. Outpace took a VERY different approach. They met with us on two occasions. First, they met with us to understand our business and the people we have been trying to reach.

Next, they did about 4-6 hours of research to identify the SEO opportunity in front of our company. Last, they met with us to showcase all of their research. We were blown away by their expertise and decided to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Connecting us with our target audience has required a great deal of work on and off our website. We love working with Outpace because they are constantly adjusting their strategy to fit what they believe Google will value in the future.

Their team isn't interested in quick wins. They are interested in generating long-term ROI for our business, and that's precisely what has contributed so much to our bottom line over the years.

How many people from the vendor's team worked with you, and what were their positions?

We have multiple people assigned to our account, but everything is done through one account rep. We love working with their team because they are so incredibly technical. They think of everything that could be impacting SEO.

Their team is so dedicated that we will frequently receive emails within 5 minutes or even at random times in the night. We have always felt like we are in safe hands at Outpace.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic has more than doubled since we have started working with their team. More importantly, our quality leads have also more than doubled. What more could you ask for from an SEO firm?!

Describe their project management style, including communication tools and timeliness.

Most of their communication is done via email. Sometimes they will even email us a link to a video where their screen has been recorded, and our rep explains a complex question/situation.

How they use videos in emails is absolutely amazing, and it has expedited our results because we aren't waiting on everyone to jump on a call or a Google Meet.

What did you find most impressive or unique about this company?

This isn't a stagnant SEO company. Their team truly cares about the ROI they generate for their clients. As the algorithms continue to change, so does their approach.

Are there any areas for improvement or something they could have done differently?

I only wish that we had another company or sister site that they could work on to generate more results for us. We love working with their team!

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for a restoration company. We do foundation repair, water damage, and mold remediation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outpace?

Our SEO wasn’t doing well. We felt that we were stagnant, and we needed someone who could move us forward.

SOLUTION

What was the scope of their involvement?

Outpace has worked with our Google listings to get them active and relevant.  They’ve done blogs and some website maintenance, but overall, they’ve been very aggressive at helping us rank better on Google.

We already had a website, but they’ve fine-tuned it to make it work better with Google. They showed us we had some broken links, and they’ve been instrumental in repairing backlinks. Moreover, they give us their opinion. We might have ideas about what we want to do, but they suggest better ways to go about it.

What is the team composition?

They have other people in the background, but we’ve met with the two co-owners.

How did you come to work with Outpace?

Our owner found them through one of their ads. We didn’t know them; we took a shot in the dark. Initially, we had 4–5 meetings with Outpace before we decided to pull the trigger, and we’re glad we did.

How much have you invested with them?

We spend almost $3,000 per month. In total, it’s been around $23,600.

What is the status of this engagement?

We started working with them in April 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t had to pay much for our PPC because our SEO does better now. They’ve also brought us to page one on several keywords, even though some weren’t even ranking.

How did Outpace perform from a project management standpoint?

We’re pretty satisfied with them. They get back to us right away, and the team stays on top of the project. Whenever we have a question or concern, they take action immediately. Also, they keep us informed and use Loom videos on the emails to show us what they’re talking about.

We communicate through emails, phone calls, and Zoom meetings, but the Loom videos have been helpful. It’s so much better than just having the printed word without inflection or tone.

What did you find most impressive about them?

They’re our partners; we’re not just another number to them. Outpace wants us to succeed, and we can see it in how they handle everything.

Are there any areas they could improve?

I don’t have anything negative to say. We’d definitely look at them if they offered other services down the road.

Do you have any advice for potential customers?

Be completely honest about what you need. They’ll give you great feedback, but you have to tell them your needs, past experiences, and goals. Moreover, you have to look at your ROI instead of the dollar. We’re paying more to Outpace, but we get what we pay for. With our previous company, we were paying nothing and getting nothing.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer for a foundation repair company. I help oversee our marketing, media, and tech/internet presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We were wanting to position ourselves as a top tier foundation repair company in the region. We hired Outpace to reconstruct our website and provide continuous SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a direct referral from a trusted friend. Their attentiveness and personal touch was a major factor in our decision. Their track record and expertise was another factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Outpace was hired to maximize our web presence through the reconstruction of a website and building a robust SEO program and monitoring operation. They came up with innovative and relatable layouts for the pages of our website.

They helped build up our status as a reputable, trustworthy company as we rose up in search engine rankings.

How many people from the vendor's team worked with you, and what were their positions?

Two people from the Outpace team worked with us. They were both SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic and conversions have steadily improved over the course of the last 18 months. Our organic search rankings have improved in multiples.

Describe their project management style, including communication tools and timeliness.

They are highly responsive with their tools and communication. They respond to most inquiries within 24 hours with a situation-specific solution or dialogue.

In addition to that, they give monthly reports, charts, and videos update us on the state of our campaign and initiatives.

What did you find most impressive or unique about this company?

Their willingness to make sure their clients are happy. We can be honest with what we want, and even if it takes multiple modifications to have an abstract vision become concrete, they will work with us and our more abstract directions.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

As chief marketing officer, my role is to generate inbound leads for our disinfection supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

One of my family members was having a lot of success working with Outpace, so we decided to give them a try. Our goal was to work with Outpace to increase our site exposure across search engines.

SOLUTION

How did you select Outpace and what were the deciding factors?

Outpace had generated a lot of results for a member of my family. As a result of that success, we decided to utilize them as a marketing vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Before starting, we had two meetings with Outpace SEO. First, they learned about our company, our target audience, competitors, and the products that we supply. During our second meeting, they presented a ton of research associated with keywords, our competitors, and issues with our website. We were blown away by their attention to detail and decided to move forward.

How many people from the Outpace team worked with you, and what were their positions?

Outpace has three people dedicated to our account. Our primary contact is our account rep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first 12 months of the campaign, the organic traffic to our website shot up 294%. We are excited to continue working with Outpace to generate more relevant traffic to our website.

Describe their project management style, including communication tools and timeliness.

Their team does a terrific job of touching base with me regularly. They are constantly building authority for our keywords in a variety of ways. In addition to regular check-ins, they also send us monthly reports that reflect tangible results across Google.

What did you find most impressive or unique about this company?

This is one of the first SEO firms I've come across with a MAJOR emphasis on ROI. They take a very calculated approach to SEO to generate results for their clients.

Are there any areas for improvement or something they could have done differently?

They get results, and they even offer their clients a referral bonus if we connect them with another company. What's not to love?!