What evidence can you share that demonstrates the impact of the engagement?
We monitor their value through rankings changes. We’ve seen an upward trend, which is why we’re still working with them, but there’s more that we could be doing to stay on top of things. We’ve had some wins and some losses, so, overall, it’s been a journey.
One of the challenges that we’re facing is the competition on some of the search engine pages that we want to win. We’re struggling to beat out some of our competitors. Since we started working with Delante, we’ve been able to stay within the top five, but we’re still looking to solidify our rankings on those pages. We may need to add another partner to accomplish that.
How did Delante perform from a project management standpoint?
I find them to be quite good in that aspect. The team is very organized and clear on instructions, and we receive everything through the same channel. They don’t waste time dealing with bureaucracy, which lets us focus on getting the work done.
Delante gives us regular reports, and we use our own tools as well to monitor their performance. We have tools that we use internally for project management, but, in their case, we use a Google Sheet. They enter tasks on the sheet, and we mark them as done when the team completes them.
What did you find most impressive about them?
They're skilled and experienced with technical SEO. It’s clearly one of their strengths.
Are there any areas they could improve?
For some of the key pages, the top pages that we have, I’d like to see them create urgency to get us back to number one. Occasionally, they seem to be lacking in their drive to get us back to number one and to hold us in that position for a longer period.
Do you have any advice for potential customers?
It all depends on what the client is good at and what they're lacking. For us, it was a good mix, because, although we do some things well ourselves, there are other things that we didn't do well that Delante has brought to the table.
You could have the same partner, and one client complains because they're stronger in technical SEO but weaker in something else. It depends on the strengths that you have internally and whether the partner is complementing your strengths or just doing the same things that you're doing yourself.