Collective42

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and sales operations manager for a biotech startup. We’re introducing a brand-new technology to the market. My role is to manage the entire commercial tech stack, including platforms similar to Salesforce and HubSpot, the website, and the support center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed SEO services.

SOLUTION

What was the scope of their involvement?

Collective42 helped us get set up with the technology and provided SEO best practices. They suggested changes to our website and helped us with our metadata and structure. They also helped us set up Google Ads.

We experienced a major technical issue and weren’t appearing on Google, so Collective42 went through our website, Google Search Console, and other platforms. They worked with our IT person and marketing team to get us online and searchable.

What is the team composition?

We worked with two teammates from Collective42.

How did you come to work with Collective42?

I had used them at a prior company. We liked them so much that we wanted to bring them back. I worked directly with them at my current company.

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

We worked together from April–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We weren’t visible on Google before, and now we are. Our traffic skyrocketed, and we hit several milestones. Simply put, Collective42 successfully got us online.

How did Collective42 perform from a project management standpoint?

They delivered on time and within budget. They used Basecamp for project management.

What did you find most impressive about them?

We had a positive experience and would work with them in the future. They were great to work with, very responsive, and proactive.

Are there any areas they could improve?

No, there was nothing wrong with the quality of their work.

Do you have any advice for potential customers?

It takes time to get SEO up and running and to see results, so be patient. Have someone responsible internally to ensure you’re following the best practices. Take their suggestions because they’re the experts.

BACKGROUND

Please describe your company and position.

I am an Associate Director at CNECT

Describe what your company does in a single sentence.

We negotitate contracts with suppliers (manufacturuers, distributors, service providers) using the collective buying power of our members to get access to better pricing for our members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Migrate our websites to new hosting for security reasons.
• Have no business disruptions.
• Find new partner for ongoing website support and maintenance.

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

• Great culture fit
• Company values aligned

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• End-to-end miration of 5 websites, including configuration, optimization, and implementation of best practices and security measures and performance enhancements. Inclusive of QA, sandbox migration testing, DNS setup, security configurations, etc. 
  • Initial website audit & backend review of previous hosting partner's work.
  • Was able to pull and migrate website files without needing to involve previous website hosting partners.
  • Included setup for GoDaddy, working with IT teams for security and website hosting, and additional conversations around needs due to size of our website & business needs.
  • Did multiple rounds of QA with my team to ensure everything looked good before migration.
  • Set up additional security measures, including reaching out to a plugin development team due to plug in not being updated, successfully had them implement a new patch to mitigate security risks.
• Ongoing website support, including Server/Wordpress maintenance, real time monitoring, and availability for ad-hoc requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website hosting was able to be completed without needing too much additional help from previous web hosting/support partners, and done quickly within 2 months of starting the project.

No business disruptions during website hosting migration, teams were incredibly responsive to all concerns and migrated during an off time-period so down time was not noticeable.

Security concerns about website backend and ongoing real-time monitoring has been also addressed during this time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The C42 team was incredibly responsive to all the concerns we had, any issues, and were proactive to ensure that everything was done on time. They used video calls, emails, and basecamp to make sure that we had visibility into the work they were doing and gave constant progress updates as well to make sure we knew what they were doing. The websites were migrated sooner than we expected and done without any issues. Additional concerns around the project that were brought up were quickly addressed and added to their queue, and their team members would respond to the issues within the next day, if not the same day. Ricardo and Amrendra have been great to work with and have gone out of their way to even reach out to a Plugin developer on a plugin that was vital to our business that had not been updated, and were able to get them to create a plugin patch in order to address security concerns they had.

What was your primary form of communication with Collective42?

Virtual Meeting

What did you find most impressive or unique about this company?

They were not only responsive to our concerns but have been thorough in their work every step of the way. They demonstrated expertise and recommended best practices that were thoughtful about the different considerations for our business needs, doing more than what was needed to make sure things were not only done, but done well.

Are there any areas for improvement or something Collective42 could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed help with digital marketing, creative, and web design.

SOLUTION

What was the scope of their involvement?

Collective42 has helped us redo our entire website. The team designs all of our email and social media using Figma. We hand off the copy, assets, and general ideas, and Collective42 does the layouts and designs. They're responsible for the creative process. We're currently working on redoing the entire copy on our website. The team is working on putting that all on a development site so we can review everything and approve it from there.

Collective42 also provides us with email marketing and social media marketing services. The team manages our ads on Meta and Google. We're working on rolling out X. They've also helped us set up Shop Pay and get on Meta.

What is the team composition?

We work directly with Collective42's co-founders, Steven and Ricardo, and three more teammates. We maintain contact with them, although Collective42 has more internal staff on our account. 

How did you come to work with Collective42?

Our previous consultant referred us to Collective42.

How much have you invested with them?

We've spent between $50,000 and $199,000 yearly.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ROAS has gone up. Collective42 has done a great job of tracking our performance. The team has given great advice on increasing our Google and Meta ads budget. We're up about 20% to 30% year-over-year in revenue, site traffic, and conversion. Collective42 has helped us manage our budget efficiently and in a controlled manner, which has been beneficial.

We've been in a good rhythm with them. We're handing stuff off, and it's coming back pretty much exactly how we expected it to come back. Collective42 has done an outstanding job with that, especially in the email ads. We've seen a tremendous increase in response.

During our first year, we did a lot of cleanup work, and Collective42 has redone our site. This second year, we've been able to focus on ad spend, website traffic, revenue, and more conversions via different platforms.

Having Collective42 do this work for us. We get together as a brand, share ideas and inspiration, and write them down. However, we need someone to carry out those ideas and inspiration: that's what Collective42 is doing for us. The team has a great attitude; whatever we're trying to portray, they'll write for us.

We're always bouncing ideas off of them as well. Collective42 is open about it, which is excellent, and our partnership isn't finite. We respect them and what they bring to the table. Collective42 has been patient and has gone through a learning process with us to understand our industry and clientele.

How did Collective42 perform from a project management standpoint?

Collective42 meets deadlines and stays on budget. They work with us and are very open about the budget. The team has accommodated us when we've gone a little outside the scope of work.

We use Figma for reviews and approvals of the email designs and Basecamp for communication. We have a Google Meet every Thursday. They're great about it if we ever feel like we need to hop on a call. We also text them all the time, and the team is open about this approach to communication.

What did you find most impressive about them?

Collective42 has been super patient and understanding. They're open to ideas. Collective42 is outstanding at bouncing ideas off of to see if they align with the industry. Ricardo and other teammates have excelled in addressing some communication issues we've experienced.

Are there any areas they could improve?

We had some growing pains in the beginning. We were trying to relay a message, and what we were getting back wasn't exactly what we wanted. That wasn't all on them. We had a consultant who was relaying the information. Things got lost in communication, and things had changed by the time it got back to us.

We've since taken over and are the point of contact. Collective42 has put a teammate in a lead role for our creative processes. We've had a couple of calls with him and told him the look and feel we were going for. We've grown from that.

Do you have any advice for potential customers?

Communicate with Collective42. Be open and honest. The team has a great outlook and perspective on things. They're super accommodating. If you're not getting what you want, express it. Sometimes Collective42 misunderstands you and what you want. Have a strong point of contact with Collective42. Honest and open communication always goes a long way.

BACKGROUND

Introduce your business and what you do there.

I'm a tech advisor for NuroLux.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We hired Collective42 for website design and development services. Our website was a mess, and we had a short timeline.

SOLUTION

What was the scope of their involvement?

Collective42 provided us with website design and development services. The team helped us increase our online presence. They built a platform aggregating material for caregivers of autistic individuals, from children to adults. The team also helped us with our readiness test, which is a test that individuals take to get a report back that helps them get into more detail. They also built our LMS system.

The team used Figma, WordPress, Airtable, SurveySparrow, and Zapier. They also tapped into all the major health insurance carriers’ databases because we have a portal within our site that has a provider search.

What is the team composition?

We worked with a design resource and three engineers.

How did you come to work with Collective42?

Our founder knew Collective42's CEO, Ricardo, for a few years. They met at a networking event a long time ago. Our founder was originally with another company and had some websites done by Collective42. Then, she was with another engineering firm to build out the website, and they were terrible.

By chance, we went back and asked Collective42 if they had further engineering capabilities, and they did. When she originally met Ricardo years ago and had a website done, she didn't realize that he had grown his practice so big.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We worked together from December 2024 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the website on February 5, 2025, so we don’t have any analytics. Their work exceeded our expectations. I've worked in software development for a long time, and their attention to detail was phenomenal. The team critically thought through other problems before they arose, and their problem-solving skills were on point. 

How did Collective42 perform from a project management standpoint?

They delivered the work before the deadline and came in well within the budget. Their pricing was amazing. The team worked with us to complete the project, and the timeline brilliantly exceeded our expectations without increasing cost. They found ways to make it happen. We communicated using Slack, and they provided incredibly detailed documentation. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Ricardo; he was phenomenal. He oversaw everything that was going on, was on top of any detailed questions we had or anything we needed, and literally made the impossible happen in an impossible timeline. He saved us for a launch that we had to do.

What did you find most impressive about them?

Collective42 took the time to find the right teammates and capabilities at the right time. Their team was great, and they grew so much. They were phenomenal in getting this proof of concept buttoned up, and some excellent engineers were working behind the scenes.

Are there any areas they could improve?

No, there’s nothing they can improve on.

Do you have any advice for potential customers?

If you don't have a clear vision of what you want, they will help you. If you haven't talked to Collective42 or gotten a quote, I would do that and meet the team, or you'd miss out on an opportunity for great rates and awesome work.

BACKGROUND

Please describe your company and position.

I am the Founder and Owner of Lang Enterprises, LLC

Describe what your company does in a single sentence.

We provide fractional CMO and digital marketing services for small and mid cap DTC companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• SEM - paid search
• Email marketing (Klaviyo)
• SEO

SOLUTION

How did you find Collective42?

Worked on another project together

Why did you select Collective42 over others?

Worked on several other projects together

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Collective 42 team & I were scoped to help grow a new women's DTC premium jewelry brand's e-commerce business through through a multi-pronged approach of email, paid search & SEO services. We were hired on a trial basis in April of '24 and after our first 3 months of performance were asked to stay on for an indefinite period of time, picking up an incremental paid social channel (Meta) as part of our incremental, on-going scope. The client was very pleased with our performance, contribution to growth & new customer acquisition as well as our overall process for working hand-in-hand with the client in their internal teams. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled sales growth, increased new customer acquisition by 2x and contributed a 3.0+ ROAS in the first several months of being in market with our strategies & tactics. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team is very flexible and professional and works towards hitting your and the client's objectives. The project management team is strong and helps keep all projects and team members abreast of progress and any sticking points, as well as offering relevant creative solutions to work around any foreseeable bottlenecks.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to adapt and also go above and beyond what is asked of scope. 

Are there any areas for improvement or something Collective42 could have done differently?

None that I can think of. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of business development for a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed support with website hosting and revisions.

SOLUTION

What was the scope of their involvement?

Collective42 provides us with website hosting and revision services. We began the engagement with phone calls and Microsoft Teams meetings to get to know them and start the process. They've also improved our Google Analytics and changed the verbiage on our website to match our new company's regulatory requirements.

What is the team composition?

We only work with Ricardo. He's in charge of our project.

How did you come to work with Collective42?

Collective42 was a legacy relationship that came with the acquisition of the prior company that our ownership attained. We reviewed the services and functions of the vendors to support the new company. When I started working with Ricardo, it was evident that he was a tremendous resource and asset to our new company, so we decided to continue working with him.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen increased commercial activity, and Collective42 is helping us with analytics to measure that. Their work has met our expectations.

How did Collective42 perform from a project management standpoint?

They deliver work on time and within budget. We communicate via phone calls and Microsoft Teams.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight Ricardo's work. He's responsive, professional, and easy to work with. He also provides high-quality work.

What did you find most impressive about them?

Ricardo is very accessible, and he collaborates in a manner that translates our ideas into reality. He does high-quality, timely work. He's very personable and likable, and it has been a relatively easy and smooth process.

Are there any areas they could improve?

I can't think of anything Collective42 can improve on — I'm thrilled and satisfied with their work.

Do you have any advice for potential customers?

I highly recommend working with them because they're professional, easy to work with and know what they're doing.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of HeartSciences

Describe what your company does in a single sentence.

HeartSciences is a medical technology company focused on applying innovative AI-based technology to ECGs to expand and improve ECG clinical utility. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Develop a new website to replace the old
• Improved and updated look and feel

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

• Great culture fit
• Good value for cost
• C42 was easy to work with right from the start. Very quickly instilled a sense of confidence

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HeartSciences.com Website Design + Development Project
○ Discovery
○ Creative Design
○ Website Development
○ Project Management
○ Pre-Production Search Engine Optimization
○ Analytics & GTM Tracking Setup
HeartSciences.com Website Hosting + Webmaster Support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) C42 strictly followed thier very structured process outlined by the SOW

2) Timelines were tightly held by C42. Customer was the holdup and cause for extended development schedule.

3) New site functions and responds far better than the previous website

4) Provided a more modern and updated look for customers and investors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

C42 team was very interactive from the very first introductory call. Thier use of Basecamp as a communicaton tool took a moment to get use to but worked very well. They were equaly reponsive in other communication tools such as email and phone calls, but clearly prefer Basecamp for record keeping and thier internal commmunication with team members. 

C42 seems committed to making sure thier service and deliverables are prompt and on time. Any delays were customer related. C42 was very understanding when it came to our internal content review and the delays that it caused while gaining team member concensus.

What was your primary form of communication with Collective42?

Email or Messaging App

What did you find most impressive or unique about this company?

Client friendly approch to idea exchange and meeting our expectations.

Timely deliverables and staying organized even when there was a little client side chaos.

Very clear communication tools and processes.

Beyond web development they also manage hosting services allowing us to eliminate a few other services.

Valuable design input even when it conflicted with what we thought we wanted.

Are there any areas for improvement or something Collective42 could have done differently?

We're very happy with the project as it stands. Collective42 did an excellent job.

BACKGROUND

Please describe your company and position.

I am the Integrated Consumer Marketing Manager of a textile manufacturer.

Describe what your company does in a single sentence.

We're a medical textile manufacturer that makes textiles for people with various medical conditions such as autism to venous disease.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Improve our SEO
• Improve our Paid Media
• Improve our Click Thru Rate
• Improve Site Functionality
• Improve Email Deliverability
• Collaborate with external business partners on our behalf

SOLUTION

How did you find Collective42?

• Referral
• Other

Why did you select Collective42 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.
The purpose of the projects: 

• Update email database 
• Improve SEO 
• Improve Paid Media 

Objectives:

• Email: 
  • Improve revenue through email deliverability and tagging and segmentation of users.
• SEO: 
  • Improve organic visibility and rank for branded and non-branded terms. 
  • Improve technical SEO of website, eliminate extra code, remove unnecessary pages. 
  • Make recommendations for H1, Title, and Meta descriptions. 
  • Increase backlink profile of website. 
• Paid Media:
  • Improve efficiency of media spend, improve conversions, improve customer acquisition cost. 
  • Make recommendations for Account Structure, campaign types, copy, and report on performance on a weekly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our most important metric is revenue and we have seen it consistently increase month over month working with Collective42. Project deliverables were completed much earlier than the forecasted time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collective42 is very communicative, easy to get on touch and flexible to our needs. They have a consultative approach which really helped pinpoint our needs. Items were delivered weeks if not months in advance. I was really impressed with the quality of work and speed in which it was delivered.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication, consulting, timely delivery of projects. Also, they are great business partners who have learned about our goals and helped us crush them each and every single time. I recommend them to everyone.

Are there any areas for improvement or something Collective42 could have done differently?

No recommendations for improvements.

BACKGROUND

Please describe your company and position.

I am the CEO / Founder of Bach Party Group Inc. dba Bad Girl Productions

Describe what your company does in a single sentence.

We book destination bachelor and bachelorette parties coast to coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Redo the main website to more modern design
• Make the site UX friendly

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

The understood the vision of my company and aligned with its values

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We modernized the look and feel of the main website to create a better UX with systemized lead gen pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

C42 broke the project down into fun stages of development, they used Basecamp to communicate projects milestones and the made it fun to work on the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are stellar at project management and deliverables were timely.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Collective's vision and expertise, how organized they were and stayed on track. They were honest in their communication and kept the project moving along in a timely fashion. They were fun to work with. They took my ideas and turned them into impressive web designs.

Are there any areas for improvement or something Collective42 could have done differently?

They were on point. Perhaps an in person meeting as a Meet & Greet. But all the Google Meet calls were great and easy to navigate. The calls were timed well and they were flexible when my schedule changed. They made it easy.