Collective42

BACKGROUND

Please describe your company and position.

I am the Founder and Owner of Lang Enterprises, LLC

Describe what your company does in a single sentence.

We provide fractional CMO and digital marketing services for small and mid cap DTC companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• SEM - paid search
• Email marketing (Klaviyo)
• SEO

SOLUTION

How did you find Collective42?

Worked on another project together

Why did you select Collective42 over others?

Worked on several other projects together

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Collective 42 team & I were scoped to help grow a new women's DTC premium jewelry brand's e-commerce business through through a multi-pronged approach of email, paid search & SEO services. We were hired on a trial basis in April of '24 and after our first 3 months of performance were asked to stay on for an indefinite period of time, picking up an incremental paid social channel (Meta) as part of our incremental, on-going scope. The client was very pleased with our performance, contribution to growth & new customer acquisition as well as our overall process for working hand-in-hand with the client in their internal teams. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled sales growth, increased new customer acquisition by 2x and contributed a 3.0+ ROAS in the first several months of being in market with our strategies & tactics. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team is very flexible and professional and works towards hitting your and the client's objectives. The project management team is strong and helps keep all projects and team members abreast of progress and any sticking points, as well as offering relevant creative solutions to work around any foreseeable bottlenecks.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to adapt and also go above and beyond what is asked of scope. 

Are there any areas for improvement or something Collective42 could have done differently?

None that I can think of. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of business development for a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed support with website hosting and revisions.

SOLUTION

What was the scope of their involvement?

Collective42 provides us with website hosting and revision services. We began the engagement with phone calls and Microsoft Teams meetings to get to know them and start the process. They've also improved our Google Analytics and changed the verbiage on our website to match our new company's regulatory requirements.

What is the team composition?

We only work with Ricardo. He's in charge of our project.

How did you come to work with Collective42?

Collective42 was a legacy relationship that came with the acquisition of the prior company that our ownership attained. We reviewed the services and functions of the vendors to support the new company. When I started working with Ricardo, it was evident that he was a tremendous resource and asset to our new company, so we decided to continue working with him.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen increased commercial activity, and Collective42 is helping us with analytics to measure that. Their work has met our expectations.

How did Collective42 perform from a project management standpoint?

They deliver work on time and within budget. We communicate via phone calls and Microsoft Teams.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight Ricardo's work. He's responsive, professional, and easy to work with. He also provides high-quality work.

What did you find most impressive about them?

Ricardo is very accessible, and he collaborates in a manner that translates our ideas into reality. He does high-quality, timely work. He's very personable and likable, and it has been a relatively easy and smooth process.

Are there any areas they could improve?

I can't think of anything Collective42 can improve on — I'm thrilled and satisfied with their work.

Do you have any advice for potential customers?

I highly recommend working with them because they're professional, easy to work with and know what they're doing.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of HeartSciences

Describe what your company does in a single sentence.

HeartSciences is a medical technology company focused on applying innovative AI-based technology to ECGs to expand and improve ECG clinical utility. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Develop a new website to replace the old
• Improved and updated look and feel

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

• Great culture fit
• Good value for cost
• C42 was easy to work with right from the start. Very quickly instilled a sense of confidence

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HeartSciences.com Website Design + Development Project
○ Discovery
○ Creative Design
○ Website Development
○ Project Management
○ Pre-Production Search Engine Optimization
○ Analytics & GTM Tracking Setup
HeartSciences.com Website Hosting + Webmaster Support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) C42 strictly followed thier very structured process outlined by the SOW

2) Timelines were tightly held by C42. Customer was the holdup and cause for extended development schedule.

3) New site functions and responds far better than the previous website

4) Provided a more modern and updated look for customers and investors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

C42 team was very interactive from the very first introductory call. Thier use of Basecamp as a communicaton tool took a moment to get use to but worked very well. They were equaly reponsive in other communication tools such as email and phone calls, but clearly prefer Basecamp for record keeping and thier internal commmunication with team members. 

C42 seems committed to making sure thier service and deliverables are prompt and on time. Any delays were customer related. C42 was very understanding when it came to our internal content review and the delays that it caused while gaining team member concensus.

What was your primary form of communication with Collective42?

Email or Messaging App

What did you find most impressive or unique about this company?

Client friendly approch to idea exchange and meeting our expectations.

Timely deliverables and staying organized even when there was a little client side chaos.

Very clear communication tools and processes.

Beyond web development they also manage hosting services allowing us to eliminate a few other services.

Valuable design input even when it conflicted with what we thought we wanted.

Are there any areas for improvement or something Collective42 could have done differently?

We're very happy with the project as it stands. Collective42 did an excellent job.

BACKGROUND

Please describe your company and position.

I am the Integrated Consumer Marketing Manager of a textile manufacturer.

Describe what your company does in a single sentence.

We're a medical textile manufacturer that makes textiles for people with various medical conditions such as autism to venous disease.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Improve our SEO
• Improve our Paid Media
• Improve our Click Thru Rate
• Improve Site Functionality
• Improve Email Deliverability
• Collaborate with external business partners on our behalf

SOLUTION

How did you find Collective42?

• Referral
• Other

Why did you select Collective42 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.
The purpose of the projects: 

• Update email database 
• Improve SEO 
• Improve Paid Media 

Objectives:

• Email: 
  • Improve revenue through email deliverability and tagging and segmentation of users.
• SEO: 
  • Improve organic visibility and rank for branded and non-branded terms. 
  • Improve technical SEO of website, eliminate extra code, remove unnecessary pages. 
  • Make recommendations for H1, Title, and Meta descriptions. 
  • Increase backlink profile of website. 
• Paid Media:
  • Improve efficiency of media spend, improve conversions, improve customer acquisition cost. 
  • Make recommendations for Account Structure, campaign types, copy, and report on performance on a weekly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our most important metric is revenue and we have seen it consistently increase month over month working with Collective42. Project deliverables were completed much earlier than the forecasted time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collective42 is very communicative, easy to get on touch and flexible to our needs. They have a consultative approach which really helped pinpoint our needs. Items were delivered weeks if not months in advance. I was really impressed with the quality of work and speed in which it was delivered.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication, consulting, timely delivery of projects. Also, they are great business partners who have learned about our goals and helped us crush them each and every single time. I recommend them to everyone.

Are there any areas for improvement or something Collective42 could have done differently?

No recommendations for improvements.

BACKGROUND

Please describe your company and position.

I am the CEO / Founder of Bach Party Group Inc. dba Bad Girl Productions

Describe what your company does in a single sentence.

We book destination bachelor and bachelorette parties coast to coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Redo the main website to more modern design
• Make the site UX friendly

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

The understood the vision of my company and aligned with its values

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We modernized the look and feel of the main website to create a better UX with systemized lead gen pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

C42 broke the project down into fun stages of development, they used Basecamp to communicate projects milestones and the made it fun to work on the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are stellar at project management and deliverables were timely.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Collective's vision and expertise, how organized they were and stayed on track. They were honest in their communication and kept the project moving along in a timely fashion. They were fun to work with. They took my ideas and turned them into impressive web designs.

Are there any areas for improvement or something Collective42 could have done differently?

They were on point. Perhaps an in person meeting as a Meet & Greet. But all the Google Meet calls were great and easy to navigate. The calls were timed well and they were flexible when my schedule changed. They made it easy.

BACKGROUND

Please describe your company and position.

I am the Manager of Sage Global Entertainment

Describe what your company does in a single sentence.

Eric Sage is an entertainer, singer, actor, author, tennis pro and motivational speaker.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Rework websites
• SEO

SOLUTION

How did you find Collective42?

Referral

Why did you select Collective42 over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Analytics work
• website support
• migration
• management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website works flawlessly on mobile and desktop, and communication was constant and productive. Ricardo, Steve, and the team were easily available, and work was done seamlessly and quickly. They seemed to intuitively know what our needs were, and our personalities aligned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredible project management from Steve, Ricardo, and their team. The project items were delivered on time, if not early, and everyone responded quickly to our questions and concerns. We feel lucky to have been referred to them and look forward to a long relationship.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are so many things that are unique and impressive about Collective42. Ricardo and Steve are highly skilled and communicate on a level that conveys the scope of the work, and they overdeliver. In this climate where it is very hard to find quality work and honest people, Collective42 is outstanding in their field.

Are there any areas for improvement or something Collective42 could have done differently?

Nothing could have been improved - Outstanding in every context.

BACKGROUND

Please describe your company and position.

I am the Director of Integrated Wellness

Describe what your company does in a single sentence.

Intuitive wellness coaching and wellness education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Digital Marketing and Strategies
• Technical Expertise
• Technical Support and Coaching

SOLUTION

How did you find Collective42?

Referral

Why did you select Collective42 over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Collective42 has been essential for my company's success. I am technically challenged in relation to digital marketing and I am glad I do not need to learn how to do it. I have Collective 42 :) The tech and personal support that I have received through these 4 years have been essential for my company's growth. 

They helped me set up my company's logo and branding. They also taught me how to update and how to be creative on my webpage, so I can do some things by myself. I am thrilled! They are also there any time I have questions or concerns. Oh, and their fees are the best in the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• I am as busier as I would like to. I have an increase in personal clients as well as more students to my workshops.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, actually they totally respect my own limitations and time availability as my needs are being met.

What was your primary form of communication with Collective42?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We appreciate their personal attention and excellent expertise.

Are there any areas for improvement or something Collective42 could have done differently?

I can't think about something at this time

BACKGROUND

Introduce your business and what you do there.

I'm a tech advisor for NuroLux.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We hired Collective42 for website design and development services. Our website was a mess, and we had a short timeline.

SOLUTION

What was the scope of their involvement?

Collective42 provided us with website design and development services. The team helped us increase our online presence. They built a platform aggregating material for caregivers of autistic individuals, from children to adults. The team also helped us with our readiness test, which is a test that individuals take to get a report back that helps them get into more detail. They also built our LMS system.

The team used Figma, WordPress, Airtable, SurveySparrow, and Zapier. They also tapped into all the major health insurance carriers’ databases because we have a portal within our site that has a provider search.

What is the team composition?

We worked with a design resource and three engineers.

How did you come to work with Collective42?

Our founder knew Collective42's CEO, Ricardo, for a few years. They met at a networking event a long time ago. Our founder was originally with another company and had some websites done by Collective42. Then, she was with another engineering firm to build out the website, and they were terrible.

By chance, we went back and asked Collective42 if they had further engineering capabilities, and they did. When she originally met Ricardo years ago and had a website done, she didn't realize that he had grown his practice so big.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We worked together from December 2024 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the website on February 5, 2025, so we don’t have any analytics. Their work exceeded our expectations. I've worked in software development for a long time, and their attention to detail was phenomenal. The team critically thought through other problems before they arose, and their problem-solving skills were on point. 

How did Collective42 perform from a project management standpoint?

They delivered the work before the deadline and came in well within the budget. Their pricing was amazing. The team worked with us to complete the project, and the timeline brilliantly exceeded our expectations without increasing cost. They found ways to make it happen. We communicated using Slack, and they provided incredibly detailed documentation. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Ricardo; he was phenomenal. He oversaw everything that was going on, was on top of any detailed questions we had or anything we needed, and literally made the impossible happen in an impossible timeline. He saved us for a launch that we had to do.

What did you find most impressive about them?

Collective42 took the time to find the right teammates and capabilities at the right time. Their team was great, and they grew so much. They were phenomenal in getting this proof of concept buttoned up, and some excellent engineers were working behind the scenes.

Are there any areas they could improve?

No, there’s nothing they can improve on.

Do you have any advice for potential customers?

If you don't have a clear vision of what you want, they will help you. If you haven't talked to Collective42 or gotten a quote, I would do that and meet the team, or you'd miss out on an opportunity for great rates and awesome work.

BACKGROUND

Please describe your company and position.

I am the CEO and Lead Strategist of Digital Natives

Describe what your company does in a single sentence.

Digital Natives is a performance digital advertising agency. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Develop full funnel brand strategy
• SEO to paid advertising strategy

SOLUTION

How did you find Collective42?

• Referral
• Other

Why did you select Collective42 over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've partnered with Collective42 on a variety of projects, including web design projects of our own. They've been a crucial partner for us in providing SEO and web design/development services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Collective42 has been a great partner, developing sites for multiple clients with CRO in mind. Every project we've worked on has had a positive outcome in terms of client satisfaction, timelines being met and improvements in conversion rates on-site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team is fabulous. Deliverables are always on-time and if expected timelines aren't to be met for any reason, they are proactive about communicating this. 

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collective42 is great at listening to the project's goal and vision and completely owning it to take the next steps. They're very professional and clearly great at what they do.

Are there any areas for improvement or something Collective42 could have done differently?

None to report on.

BACKGROUND

Please describe your company and position.

I am an executive of HYDRINITY, LLC

Describe what your company does in a single sentence.

We are a professionally distributed skincare brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Website Design and Development
• Ongoing Website Maintenance
• Search Engine Optimization

SOLUTION

How did you find Collective42?

Referral

Why did you select Collective42 over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Collective42 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with Collective 42 involved an initial website design and development project which included design and development discovery work, site architecture, wireframing, page template and content development, and coding and QA work. Ongoing projects have included monthly digital retainer support and SEO work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a successful brand launch and quickly grew ecommerce revenue through our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time and within budget. Communication was thorough including scheduled status calls, project management software, and email communication.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Agility to move at the speed we needed to move as a quickly growing start-up company.

Are there any areas for improvement or something Collective42 could have done differently?

I believe that Collective 42 was the right-size partner for us as a new and growing company. I don't have anything that I believe they did not meet expectations on.