What was the scope of their involvement?
Coalition Technologies implemented an SEO strategy that revolves around making structural changes to the website. The team first optimized our listings and copy. They separated and segmented our products, removed repetitive entries, and added keywords. The team also took care of details in our backend.
The team also created a blog and has split responsibility with us to write posts. They can create structure and leave the writing to us, or we’ll provide information to their team, and they’ll write the copy with our edits and guidance. We work together to choose topics.
Coalition Technologies now works to improve our backlinking. We’ve hired their developer services as a separate package to work on our site. A developer stays on retainer to answer questions and fix site glitches. Their team also manage and optimize our Google Shopping listings. We receive detailed reports about revenue and recommendations for methods and budgets.
What is the team composition?
We work with 2–3 people on SEO, but there are probably 5–6 people working behind the scenes. We also have a developer on retainer. Both teams know what the other is working on at all times.
How did you come to work with Coalition Technologies?
We were looking for an SEO firm based in the same area as us. We found Coalition Technologies online after reading their positive Google reviews. In our first call, the team seemed to know exactly what we needed and was willing to meet us in person. The face-to-face meeting sealed the deal— Coalition Technologies had thoroughly researched our company and came very well-prepared.
How much have you invested with them?
We’ve spent between $50,000–$200,000 in total on their services.
What is the status of this engagement?
We started working together in September 2016, and the partnership is ongoing.