What evidence can you share that demonstrates the impact of the engagement?
MH: Coalition Technologies gives us reports on how our pages are ranking compared to where we were before. We’ve definitely seen a lot of improvements: pages that were previously unranked are now showing up on the first or second pages of Google search results. We’re also seeing steady growth from organic search.
We’ve learned from them about SEO as well, like how to use keywords and how to really run a website. We lack in-house talent in SEO and have gained a lot of knowledge from their services that we hope to one day apply on our own.
How did Coalition Technologies perform from a project management standpoint?
XM: Luis and Sarah are very hands-on and patient in explaining the concepts and procedures. They’re also forthcoming in their opinion in a constructive way. Overall, they were excellent project managers.
MH: We meet with them every other Tuesday over the phone to go over progress. Our initial conversations were lengthy, but now we’ve got it down to 30–45 minutes. We also have an email group through Basecamp through which they constantly send us work for us to approve.
We have just a constant flow of communication: we get emails every day, and whenever we need to get a hold of them, we can pick up the phone. It was rough at first as we got to know each other, but it’s become very streamlined.
What did you find most impressive about them?
XM: Coalition Technologies has very good listeners. Sarah, in particular, listens extremely well. She takes our concerns into consideration. If we don’t understand something fully, she takes the time to break things down and paint a vivid picture of what we need to achieve and how we can get there. I give kudos to both Sarah and Luis for being able to do that.
MH: I’d also add that I don’t think they’ve ever said no to any of our requests, no matter how silly they might be. We also use them as a sounding board. There are times where we ask them for their opinions on how we should tackle something, and they’ll answer honestly.
Are there any areas they could improve?
MH: The one thing I’d say is that sometimes, the constant communication results in an overload of communication. Sometimes, as well, there has also been confusion about the progress and completion of certain things.
Any advice for potential customers?
MH: I’d recommend complete transparency. They really got to know who we were and what we were trying to do. They didn’t come in with a preconceived notion or a template to fit us in; they customized their strategy to fit our goals.