Coalition Technologies

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Essential Sports Nutrition

Describe what your company does in a single sentence.

Essential Sports Nutrition sells high quality health and sports supplements for performance and wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• SEO Audit for the Website

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition's specialized SEO Team used Google Analytics and our Shopify account to do a thorough SEO analysis. They provided a detailed report of what's working well and what's not working well on the wesbite for both desktop and mobile. The report also included recommened solutions for any SEO issues that were found.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company now has detailed action items to help increase organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coalition Technologies was extremely reponsive and proactive for this project. Our primary form of communication was via email and the team was quick to respond and always offering help if needed. They final report was delivered ahead of schedule. 

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Coalition Technology offers a wide range of services. Even though their full-service options were out of budget for us, they found a way to work within our budget to still assist our SEO efforts.

Are there any areas for improvement or something Coalition Technologies could have done differently?

Coalition Technologies delivered beyond our expectations and the friendly and helpful team made the experience all the more enjoyable.

BACKGROUND

Please describe your company and position.

 I am the Owner of a wellness & fitness company 

Describe what your company does in a single sentence.

We are a nutrition and fitness coaching company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Increase organic visitors to my website
• Increase conversions from my website

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Coalition Technologies for just over one year to grow my website organically, and to improve conversions/sales from visitors to my website. Unfortunately, after our year together, my organic visitors were down 20% compared to the month we started. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the year of the campaign, my organic visitors dropped by just over 20%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There were times I needed to repeatedly ask my digital producers for deliverables as they were not ready on the expected deadline. Other than that, most deliverables were on time or slightly delayed. Over the past few years with Google's core updates and the helpful content updated, the SEO game has really changed. I do believe that the team tried their best to grow my site organically. However, I feel that Coalition's strategies are dated and don't work with the current Google landscape. 

I know SEO is a two-way street - I made sure to respond to all requests and approvals needed from me within 24 business hours. 

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I liked that I had one or two digital producers in charge of my campaign. I was also impressed to meet a large team of about 20 people on my kickoff call, but I never heard from or say about 17 of them after the call. 

Are there any areas for improvement or something Coalition Technologies could have done differently?

Coalition never discussed KPIs or OKRs once during our time together. I highly encourage the Coalition Technologies team to set specific growth goals and discuss results (or lackthereof) with clients on a regular basis. I also believe the team could learn more about the current landscape of SEO in 2024, as it's no longer simply bare bones content and mediocre backlinks. 

Company Responses

The vendor responded on October 15, 2024.

While this individual does seem to be a real customer of Coalition, I will call out some facts about their campaign which are inaccurately represented here:

• KPIs were always top of mind. From our initial strategy through our first twelve months of working with them there was a constant focus on driving new leads for their business. KPIs and shared goals are a constant point of emphasis.
• The client works in an industry with a 70% YoY drop in search volume for their core terms. Despite positive gains in many metrics, we were unable to overcome the broader industry slide occurring post COVID.
• The client initially hired us while in the midst of a multi-year trend of decline both as a business and in their online marketing efforts. Our work did slow those declines and even showed promising gains but were unable to account for the lack of consumer interest in her services.
• The client did not fully support the recommended strategy, pushing for 'shinier' and buzzier SEO activities instead of focusing on developing more meaningful content and content experiences around her core group of keywords.
• Finally the client was working on a minimal budget and wasn't willing to make the necessary investment to turn things around.

BACKGROUND

Please describe your company and position.

I am the Owner of White Oak Ambience

Describe what your company does in a single sentence.

We make handcrafted Soy Candles and Wax Melts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• find out how to increase organic sales from my webstie
• Update and fix my website and get rid of the 404 errors
• create a welcoming, modern and easy function/navigating website

SOLUTION

How did you find Coalition Technologies?

• Online Search
• Referral

Why did you select Coalition Technologies over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition was fabulous for the start.  I met with Charles and we discussed my concerns and what I wanted my website to relay and the ultimate goal of my website.  His team went in and thoroughly reviewed all aspects of my site; even located my random 404 error that know one else could figure out; those i asked before meeting Charles and his team. 

They were able to not only explain in plain english the issues but also explain what needs to be done to correct them.  With the issues now being addressed its already increased traffic to my site.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When I was referred to Coalition, I was hoping that they were going to be a good fit.  Looking back now, Coalition was a life saver.  Before I met them, my website traffic was 5-10 people a day.  After Coalition my traffic has increased by 500% and increasing everyday. Thank you Coalition!!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coalition was great!  I had a virtual meeting with them immediatley and was able to explain what I wanted from my website and the issues I was running into.  The team immediately went to work while simultaneously responding to my emails at all hours of the day.  They were quick on their services, a lot faster then I anticipated.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was nice not to be treated as another number.  They actually understood my concerns, and I felt that they cared about my website as much as I do.  Coalition was able to explain what the issues were and how they needed to be addressed.

Are there any areas for improvement or something Coalition Technologies could have done differently?

NO not that I know of.  Im not savy when it comes to computers and code, so the improvements and functionality of my site is smooth as can be  

BACKGROUND

Please describe your company and position.

I am the Executive of Serasox.

Describe what your company does in a single sentence.

Online socks store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• PPC and SEO management
• Social Media management

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Coalition Technologies were assigned to this project?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition does a wonderful job managing both our PPC/SEO and social media accounts and campaigns. They manage on an ongoing basis, providing in depth reports and analysis biweekly along with meetings and 24/7 communication to make sure our business thrives in the new age of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had 151% revenue growth last year compared to the year before, and so far this calendar year, we are up 20% on revenue growth over the same period last year!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coalition is wonderful at not only managing social media marketing, PPC, and SEO campaigns, but they are also proactive and extremely communicative. We talk on almost a daily basis through Basecamp, and we have biweekly meetings to go over all of our current campaigns and digital marketing updates. They deliver ahead of time most of the time and will work with you in a collaborative back-and-forth effort that always yields the best results and gives us exactly what we are looking for.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The values of the team members. Everyone seems motivated to do a great job and go the extra mile while maintaining a wonderful collaborative attitude. They respond quickly and efficiently to any request we may have, and we are grateful to have such a wonderful team by our side!

Are there any areas for improvement or something Coalition Technologies could have done differently?

Very few times, there have been some redundancies in process or content, however, they have identified them and fixed them when they come up.

BACKGROUND

Please describe your company and position.

I am the CEO of The Village Offices

Describe what your company does in a single sentence.

Unique Offices for Rent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• To help make our website more aesthetically pleasing and more functional.

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to make our website look pretty and work great. Communicating back and forth via email, we were able to have a very smooth and easy going process. Everything was simple and easy to understand. All the people we worked with were extremely talented and truly delivered excellent results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coalition was able to provide simple and easy solutions for things my team was unable to fix. They stayed in constant contact via email, thus allowing me to essentially see everything they fix as they go. I am very pleased with how not only efficient, but personable the entire team as Coalition is.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done in a timely manner. We were never in a rush, but the team at Coalition was able to achieve everything at a fairly quick pace. When I brought up an issue I had with my website, they were able to fix it the very same day/

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love how kind and friendly the staff is. I love how willing they are to help you and provide excellent customer service. This is the type of company I can see myself doing business with again in the future.

Are there any areas for improvement or something Coalition Technologies could have done differently?

I cannot think of any issues I had with Coalition, or any areas of improvement to note. Everything was wonderful.

BACKGROUND

Please describe your company and position.

I am an employee at Synapse Payment Systems, Inc.

Describe what your company does in a single sentence.

Credit Card Processing Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Complete Website Re-design
• SEO Services

SOLUTION

How did you find Coalition Technologies?

• Online Search
• Referral

Why did you select Coalition Technologies over others?

• High ratings
• Referred to me

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete redesign of our company website and one year of Search Engine Optimization with content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Design- This portion of the project cost between $15,000 - $20,000. The overall design was acceptable but left a LOT to be desired. I found that a few critical pages, such as the thank you page for a customer submitting contact information, or a page describing our products, was incredibly basic. The homepage design highlighted their work whereas other pages were rushed and sloppy. 

Since our contract has ended, I have been using Freelancers to go back and re-design the rushed pages and found that what I received from Coalition I could have had designed for less than a 10th of the price I paid. 

SEO Service- We spent roughly $40,000 on SEO with Coalition over the course of one year. This was a complete waste of money and provided almost no value at all. Content creation was incredibly basic, keyword research was non-existent, and blog page designs are basically unusable.

 Over the course of a year we received a handful of backlinks, most of which were of absolutely no value. We did not receive a single organic lead from their SEO efforts over the entire time they were managing our SEO services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The website design took many months longer than was expected and it was not due to any specific issue. They just took a long time to deliver the design product. While the people I dealt with were pleasant and responsive, we were billed for every email, virtual meeting, and phone conversation we ever had.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was not impressed by this company. As a matter of fact, I feel as if I paid far to much money for an inferior product and service.

Are there any areas for improvement or something Coalition Technologies could have done differently?

All areas can be improved. I don't feel that any of the services they provided were of value. As previously stated, we spent more than $50,000+ for less than $5,000 of value. I would not recommend them to anybody.

Company Responses

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company

Describe what your company does in a single sentence.

Regenerative Medicine Methodology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Identify Bottlenecks

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

Referred to me

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CRO Audit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The CRO Audit contains actionable tasks from the research done on my website, and industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was straight forward. The timeline was as expected. So far, I am pleased.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Coalition Technologies has been an amazing digital marketing agency offering a variety of services working with companies big and small and at all different stages of entrepreneurship. In exchange for a review, I was offered a free CRO Audit. This entails an insightful, actionable task list of tasks they have identified which would enable my company to thrive, compete, and come to full functionality. Coalition’s team has been patient, compassionate, empathetic, and down to earth. 

They are easy to talk to, and are hospitable despite, your role, or stage in the entrepreneurship process. We spent a good forty-five minutes to hour and half on our introductory call. That lets you know that even potential clients truly matter; as that was only our first call without any monetary exchange and they were still performing as if I was a paid client. 

The lengths Joy, the strategist has gone through to properly research and understand the industry, my business, it’s target demographic, and my competitors speaks volumes on the type of company Coalition really is. Again, all of this, prior to becoming a paid client. As a small business owner I think it’s important to highlight this as I’ve spent hours researching, vetting and speaking to several companies. 

Coalition went out of their way to still find a way to work with me and meet me where I am, financially in the pre-revenue stage. For marginalized groups, small business owners, and those in similar predicaments it is definitely worth it. Review the case studies, and get on a call as they are really committed and dedicated to entrepreneurs properly starting, maintaining and growing.

Are there any areas for improvement or something Coalition Technologies could have done differently?

I am content with their service thus far.

BACKGROUND

Please describe your company and position.

I am the Member/Owner of Cherub Firearms and Outfitters LLC

Describe what your company does in a single sentence.

Veteran owned and operated online sporting good store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Find weaknesses within my Website
• List possible fixes for these weaknesses
• Sed it in a report that someone without the technical skills can understand

SOLUTION

How did you find Coalition Technologies?

• Online Search
• Referral

Why did you select Coalition Technologies over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition Technologies conducted an SEO technical audit for me. This audit provided much needed information that I can utilize to update my business website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• I received a comprehensive SEO that I can give to my website manager to fix issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager gave me the bottom line up front, there is a lot of work that is needed for me to advance my SEO. We came to mutual terms within a few minutes. The SEO was delivered in a timely manner. They are very responsive to my needs.

What was your primary form of communication with Coalition Technologies?

• Email
• Messaging App

What did you find most impressive or unique about this company?

This is my first time working with this type of company. I was impressed with how they handled my situation and the terms of service they provided.

Are there any areas for improvement or something Coalition Technologies could have done differently?

This is my first time working with a company like this, so, I don't have anything to compare their work to.

BACKGROUND

Please describe your company and position.

I am the owner of All Paws Essentials

Describe what your company does in a single sentence.

We sell CBD products for pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• diagnose SEO issues
• implement plan to fix issues

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

High ratings, Company values aligned

What was the size of Coalition Technologies’s team?

6-10 Employees

What was your primary form of communication with Coalition Technologies?

Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

I found out the hard way that there are huge gaps in competency when working with SEO agencies.

I recently had a pretty bad experience with another company that ended up hurting my business and I needed a team who could thoroughly identify the problems which spanned from on page issues to less than scrupulous linking and citation issues.

After carefully looking into another agency, I found Coalition Technologies. I immediately felt listened to and sympathy from the first guy I talked to. They called me back shortly with a comprehensive plan to get my business back on track and in the favor of google again.

I feel like I am in good hands now. So far everything is already improving.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• diagnosed all the problems
• recommended what was most important

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they delivered ontime

What did you find most impressive or unique about this company?

Honesty

Are there any areas for improvement or something {provider_name} could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I'm the owner of a high-end fashion e-commerce boutique focusing on independent designers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We were a one-woman show business when I first started, and as we're slowly growing, I know we need to kick off our SEO and PPC effort to keep up with demands and to bring in more traffic and sales to the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched a lot of companies before engaging work with Coalition, and after a very careful consideration, we decided to move forward with them. The fact that they are capable in multi-facet digital marketing is also a big deciding factor for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first we started with just SEO and GoogleAds. There was not a lot of work being done just yet at that time, but they did an audit for us before starting working together and identified key opportunities that we could focus on. The first two months consisted of a lot of set ups and getting on the same page about the business, keywords, etc, but after that they were able to hit the ground running.

How many resources from the vendor's team worked with you, and what were their positions?

We have a project manager, 2 account manager for email marketing, and once in a while get in touch with the PPC technician and copywriters.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The GoogleAds has been the best performing for us so far. Since engaging work with them, we have seen a steady stream of sales through our direct website, much more so than the past year before working with them.

How effective was the workflow between your team and theirs?

We have a biweekly touchbase to go over the campaign or any questions/ concerns that come up during that week. On top of that, we also have a project management board that we use to constantly communicate tasks and progress with the team.

What did you find most impressive or unique about this company?

They're a one-stop shop for all our digital marketing needs. They are always ready to tackle issues whenever they arise.

Are there any areas for improvement or something they could have done differently?

NA.