What evidence can you share that demonstrates the impact of the engagement?
We check the revenue conversion rates and organic traffic that we are bringing in to evaluate Coalition Technologies’ value to us. I can check and compare over time how we are doing by a month-by-month comparison.
It is a new business so everything is going to be going on the up and up, but we have been so successful with it that I have no choice but to attribute some of that success to the work of Coalition Technologies.
However, just because we love Coalition Technologies doesn’t mean we stop vetting them. We do tests on a sporadic basis — maybe monthly or bi-monthly — where we compare how conversion rates, traffic, revenue, and other metrics have changed since they took over.
In terms of overall results, there was definitely value in it. I feel that I want to have them on board and we are going to keep them for as long as they are performing or outperforming as they are currently doing, we are more than happy to have them and recommend them to everybody else.
How did Coalition Technologies perform from a project management standpoint?
We simply clicked with their team. When I told them Katie had to stay because we didn’t feel comfortable with just anyone else, Coalition Technologies was fine with it. They seem to be very accommodating.
Every once in a while, because we are on a big e-commerce platform, things can go haywire. I can just send them an email indicating that it’s an emergency. My phone will ring within a couple of minutes. We also have regular alignment calls so, should there be something we are concerned with, we will bring it up.
What did you find most impressive about them?
Our standards are pretty high and they know that. When it comes to working on our website and the kind of copy, quality of work, and QA they return to us, I am a stickler for doing something right. Coalition Technologies knows it. I am very frank with them when something doesn’t meet my expectations. They know this so I don’t have to have those conversations with them, but I don’t shy away from telling if I want something done slightly differently. Lucky for us, they have been very attentive, and they do the work really well.
In the past decade, I have worked with many different web developers and companies. There are only a few that I would give a stamp of approval to. They are really one of the two companies that I would let touch my website and be somewhat comfortable with this.
Are there any areas they could improve?
You can always find things to improve on. Coalition Technologies is the best agency we have come across by far in terms of SEO, other optimization, web development, and the ideas they bring. I am surprised that there is a company out there that can provide their quality of work consistently without screwing up at some point. They are as good as SEO agencies come, and I have not found better.
Do you have any advice for potential customers?
You have to be clear about what you want them to do. Try to understand what they do because an extra pair of eyes and a fresh perspective of an outsider is a good thing. I love the fact that they come with their own ideas, but I will sometimes come up with an idea that I’ll ask them to look into, and they’ll do thorough research into whether it’s viable. I really love the fact that they don’t think that they know it all.