Bird Marketing Limited

Can you share any information that demonstrates the impact that this project has had on your business?

It’s hard to measure really but since the new design has gone up we have definitely had a lot more calls. It’s been nice because people seem to be more comfortable talking to us due to the new Team Page on the site. Our analytics have improved to, especially our bounce rate.

How was project management arranged and how effective was it?

We had an initial call with Lewis, the Account Director, who talked me through the initial process and then was invited to the office for a face to face meeting. During this meeting I was able to describe the site I wanted, the objectives for the site, and show them some designs that I liked.

The Project Manager, Jake, then explained what could be done and what couldn’t bearing in mind the price range we had agreed. It was a great meeting and I Ieft having agreed how I would like to be kept in the loop and how often. I have no complaints for Bird Marketing with regards to project management. The project was stress-free and the outcome even better.

What did you find most impressive about this company?

I found that their knowledge and expertise was second to none. They clearly explained the process to me, how things worked and even gave me a tutorial afterwards to show me how to work the site. Everyone was willing to help and answer whatever questions they could.

Are there any areas for improvement?

Truthfully, I don’t think there is anything I think they could improve on - the project was truly stress-free.

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have been doing SEO for a little over a year now and we can successfully say we rank highly in Essex for our key terms such as “kitchen worktops essex” “granite worktops essex” and “quartz worktops essex”. Not only have they improved our branding and company image, they have also improved our business presence. We rank for 251 keywords across our target areas, we have a premium looking website and we have expanded our company massively due to the influx of work.

Putting money into our company's branding and marketing was by far the best thing we have done for the business.

How effective was the workflow between your team and theirs?

The team at Bird are always willing to spend extra time with us in meetings - we have a really good relationship with the team. Also the response time from their support department is outstanding. If we are ever in need of some assistance with the website, they are more than happy to help. Overall we couldn't be happier.

What did you find most impressive about this company?

We have worked with a few marketing companies in the past but the one thing that makes Bird Marketing stand out is how transparent they are. Whether it is with their pricing or their reporting, they are 100% honest. They are always offering us their honest advice on how we can improve our marketing tactics and we can certainly say they are always right.

Are there any areas for improvement?

We can honestly say we do not have any.

Can you share any outcomes from the project that demonstrate progress or success?

The results have been a bit interesting. We initially saw a drop in web traffic after we launched the new e-commerce platform. The Bird Marketing Limited team warned us that this would happen. It was a completely different website than our previous iteration—new URLs, new content, new images, new layouts, new categories, and new price points. The only thing that stayed the same was our domain name, so it took a while for the Google algorithm to recognize the changes we’d made.

After that short lull, our business took off rapidly. We’re now ten times the size we were before launching the new platform. We’ve had to move to bigger warehouses three times to accommodate our increased demand. We’re kicking ourselves for not reaching out to Bird Marketing Limited sooner. Both our staff and our customers are happier now that we have a new website.

In each phase, they delivered before the deadline. For the design, they promised a draft in four weeks, and we had it in three. For development, they completed the build and integrations about two weeks before their original estimate. We’re used to working with companies that go over schedule, so the lack of overrun was a huge benefit in working with their team.

How effective was the workflow between your team and theirs?

They pride themselves on their smooth website design and development process. The team was excellent in accommodating our requests and any last-minute changes we made. As we’ve grown, we’ve continued to rely heavily on their support. At this point, they feel like part of our in-house team. They’re highly communicative, responding quickly to email and phone calls. We’re also free to visit their office if we have to go over something more complicated. We probably meet in person once a month on average. We enjoy working with their team.

What did you find most impressive about this company?

I’m most impressed by their efficiency and their attention to detail. Usually, you have to choose speed or quality for development projects, but they deliver both. Additionally, they’re willing to share their techniques. When we were speaking to some vendors during our selection process, they guarded their methodologies. Bird Marketing Limited, on the other hand, was completely transparent.

Are there any areas for improvement?

They’re reluctant to expand their service offering. We feel like the Bird Marketing Limited team is capable of providing a variety of other services. With that said, I understand that they want to stick to what they’re good at, and I respect them for it.