Can you share any outcomes from the project that demonstrate progress or success?
The results have been a bit interesting. We initially saw a drop in web traffic after we launched the new e-commerce platform. The Bird Marketing Limited team warned us that this would happen. It was a completely different website than our previous iteration—new URLs, new content, new images, new layouts, new categories, and new price points. The only thing that stayed the same was our domain name, so it took a while for the Google algorithm to recognize the changes we’d made.
After that short lull, our business took off rapidly. We’re now ten times the size we were before launching the new platform. We’ve had to move to bigger warehouses three times to accommodate our increased demand. We’re kicking ourselves for not reaching out to Bird Marketing Limited sooner. Both our staff and our customers are happier now that we have a new website.
In each phase, they delivered before the deadline. For the design, they promised a draft in four weeks, and we had it in three. For development, they completed the build and integrations about two weeks before their original estimate. We’re used to working with companies that go over schedule, so the lack of overrun was a huge benefit in working with their team.
How effective was the workflow between your team and theirs?
They pride themselves on their smooth website design and development process. The team was excellent in accommodating our requests and any last-minute changes we made. As we’ve grown, we’ve continued to rely heavily on their support. At this point, they feel like part of our in-house team. They’re highly communicative, responding quickly to email and phone calls. We’re also free to visit their office if we have to go over something more complicated. We probably meet in person once a month on average. We enjoy working with their team.
What did you find most impressive about this company?
I’m most impressed by their efficiency and their attention to detail. Usually, you have to choose speed or quality for development projects, but they deliver both. Additionally, they’re willing to share their techniques. When we were speaking to some vendors during our selection process, they guarded their methodologies. Bird Marketing Limited, on the other hand, was completely transparent.
Are there any areas for improvement?
They’re reluctant to expand their service offering. We feel like the Bird Marketing Limited team is capable of providing a variety of other services. With that said, I understand that they want to stick to what they’re good at, and I respect them for it.
Bird Marketing Limited updated the site’s visuals, introducing a “wow factor” to entice prospective and existing clients while adhering to strict brand guidelines. The team used simple project management tools to facilitate the project, communicated directly, and kept development costs low.