Bird Marketing

BACKGROUND

Please describe your company and your position there.

A London based, family run cleaning company with in excess of 30 staff. Under the J&I Cleaning and Grease Gone brands we offer all manner of specialist cleaning and building maintenance services from weekly janitorial cleaning, end of tenancy cleaning to kitchen deep cleaning and ventilation cleaning. I am a director and am responsible for business development and the day-to-day running of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

Since 2020 we have worked with Bird on multiple projects:

• Website Design & Brand Development - the goal for this project was to design a website for a new brand and launch standalone site for new cleaning services
• Custom Development - the goal for this project was to develop an online booking portal that customers could use to conveniently book and manage cleaning services online Ongoing
• Search Engine Optimization - the goal for ongoing services was to make sure our services could be found by potential customers searching the internet.
• Website Design - the goal for this project was to re-design, launch and manage the website for J&I Cleaning brand

SOLUTION

How did you select this vendor and what were the deciding factors?

Hiring Bird for the initial project came after we searched for the best web design companies in London. I researched multiple platforms, including Clutch and Google Reviews. Bird was one of the companies that consistently had good reviews and their own website had a modern design.

On that basis we shortlisted them and asked them to submit a tender proposal for the website design for the Grease Gone Cleaning brand. Bird was selected due to the level of professionalism and attention to detail in their proposal. It contained a well structured plan with clearly defined timescales for the project.

After working with them we were entirely satisfied and confident that they could deliver for subsequent projects. We will continue to use them for any future projects because of the quality and consistency of the work.

Describe the project in detail and walk through the stages of the project.

We have worked with them on so many things over the years that it is difficult to identify all of the scope for each project. We currently have concurrent projects for portal development and a redesign of our J&I brand website.

The breakdowns for each project have made sense from a commercial perspective. If ever there was something that we wanted to change or add to a plan, although rare, it was never too much trouble for them to make changes and accommodate our wishes.

It feels like they go above and beyond for us, but their other customers clearly have similar experiences so it is just a great company to work with.

How many resources from the vendor's team worked with you, and what were their positions?

We have literally worked with every department and have always been looked after. Their support team is outstanding and gives quick responses to anything that comes up. They host our sites and keep everything up to date and secure.

The web designers are fantastic at what they do and everyone in our company is proud of how great the websites look. As we have had websites designed and we also have ongoing services we work with one of their content writers. The copy is consistently good quality!

The search team does a phenomenal job and our Grease Gone website is high on the Google results page. What we have learned about Bird is they do not rest on their laurels.

Things can move very quickly in the real world and in the digital space too. 2020 and 2021 presented us with opportunities as well as many challenges and their teams have really helped us adapt our online presence and move forward in challenging market conditions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had some ideas about what to expect when working with a digital agency. Over the time working with Bird, we have been introduced to so many new marketing ideas that have blown our preconceptions out of the water.

As mentioned, they have well formed plans and have really transparent processes. I just trust them to do what they do so I can concentrate on our business.

How effective was the workflow between your team and theirs?

Accommodating. The work gets done in a timely manner. With ongoing projects there is an efficient workflow between us and them. We usually communicate via WhatsApp because it keeps our conversations in one place and it’s easy to drop a message in the chat.

I am not inundated with messages and when they do contact we just exchange a few messages and it is sorted.

What did you find most impressive or unique about this company?

Consistency is key. It is such a pleasure to work with them and they integrate almost as a department of our business. Over the years, we have not been disappointed, which has come down to the expert knowledge they have in-house.

The combined teams come up with insights and ideas about things that I would not consider. The experience they have over so many areas is invaluable to us as a business. It is great to have them working alongside!

Are there any areas for improvement or something they could have done differently?

We had to wait a little for a project slot to become available for the first project. This wasn’t an issue as we appreciate good companies are not usually able to take on projects immediately. I am glad we waited because we found a true gem!!

BACKGROUND

Please describe your company and your position there.

I am the Director of a large accounting firm in Essex. We have in excess of 30 staff and we offer accounting services for self-employed and businesses in the United Kingdom.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited, and what were your goals?

Myself and other directors put aside time to review our client acquisition strategies. The business had been in operation for 12 years and in that time many of the clients we worked with had come through word of mouth and good reputation. This has enabled us to grow over the years but we noticed that more work had been coming in through our website.

The website has been live for many years but never really been worked on so the stream of work that it started to generate was of interest and was something to build on. I hired Bird to see how well the site would work with some resources directed towards it. We decided PPC was a good way to quickly test it and hired BIrd to create and manage a 6 month project.

SOLUTION

How did you select this vendor and what were the deciding factors?

I believe in the power of word of mouth. Just speaking to people I know about the experience they had with Bird made me comfortable to hire them

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As mentioned, PPC was the focus. At this point we were sure the website could work as a conversion tool. The content and presentation was good enough and people were contacting us through it already. The first step in the project was researching. Bird have a suite of tools they use to find the best targets based on the services we offer. There was a good budget and we had calculated the maximum bid based on various formulas provided by Bird.

The team actively managed the campaign over a six month period and reported back to me in monthly meetings. As the project progressed we also considered the prospect of optimising the website to get more traffic from organic search too. In much the same way as the PPC, we had a good budget and spoke to the team about what we wanted from a successful project. The SEO complimented the work they had already done really well

How many people from the vendor's team worked with you, and what were their positions?

There was some crossover on the PPC and SEO project. I work with Lew, Jack and Luke who cover different parts of digital marketing for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PPC is a great tool for us but it has not been something we relied on. We can turn it off or on according to how busy we are. We are more than 18 months into working with Bird to have enough workload from word of mouth and SEO. I have continued with SEO to make sure we stay where we are on the results pages and they now host our sites and keep all of the online stuff in order for the business.

Describe their project management style, including communication tools and timeliness.

I read some of the reviews on Clutch before writing my own review and the sentiment is shared. Great to work with. Friendly, efficient, dependable and brilliant at what they do.

What did you find most impressive or unique about this company?

I got to know the team and the business well. We’ve taken some inspiration from Bird on more than just marketing. They have some really slick processes and the culture there is a breath of fresh air to be around. We’ve built a great relationship and I have no worries with our website.

Are there any areas for improvement or something they could have done differently?

I personally wish they had been more persistent with me at the start of the process. Lewis mentioned the benefits of SEO without being pushy enough so we still went ahead with PPC. The experience of PPC was worth it, but it probably would have been better for us to have looked at SEO only because the PPC isn’t actually being used most of the time, but the SEO is.

BACKGROUND

Please describe your company and your position there.

Newrest Funerals is a modern funeral service and we offer funeral arrangement services online. This is a less intrusive service than a traditional funeral service and we offer a convenient way to deal with a difficult issue during a time of great sadness for many people. The bereaved can begin arranging funeral services 365 days a year, 24 hours a day, when they feel up to it. For people interested in planning their own arrangements we offer funeral planning services as well. I am a director of the company and Newrest Funerals has grown from a family business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited, and what were your goals?

We offer a compassionate and caring nationwide funeral service. A website was designed for marketing purposes. We wanted to be available at any time because bereavement can happen at any time. Grief is a big pressure when somebody dies so we wanted a website that the bereaved could use when the time was right for them. It had to be fully automated and easy to navigate and with clear information. The site lets people choose from different options including religious or humanist ceremonies, burials or cremations.

New Rest Funerals can give assistance with coffin and headstone arrangements. The vision was to make arranging a funeral as simple as possible. Users were to be able to find the information they want and then book a call back where we can take care of everything. Marketing the website nationally started when the site was launched. I wanted to see the site generating organic enquiries as quickly as possible. We have a very good service and promoting the website properly is a high priority. Search engine optimization and ongoing digital marketing was part of a plan to build the presence online for customer acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bird was recommended to me by a close friend - I trust their opinion but did a little bit of research. I ended up on Bird’s clutch profile so happy to write a review here.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team there created a full plan from day 1 of the website design to the initial launch. Content writing, design, imagery, logo, everything was done by Bird. They have the vision and knowhow so they just walked me through everything early on. Initial designs were really good. The build went smoothly and they made sure everything on the backend worked properly. My expertise lies elsewhere other than websites although I know I wanted to concentrate on organic search because it is better long term value. I started the seo plan as soon as possible to get a strong start and see the site start being picked up nationally.

How many people from the vendor's team worked with you, and what were their positions?

Web designers were Jake and Jess. Luke, Jack and Ed were the search team. Lewis was the main contact throughout the process but I liaised with everybody mentioned at various stages.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I know online marketing is competitive. From my perspective I was realistic in expecting a website to start off with and we got that. Bird delivered. It is beyond what I envisioned and I think the execution has been spot on. As far as the marketing side was concerned I wasn’t expecting to be top of the rank overnight but wanted to see positive results. To be fair I built on my understanding of search engine optimization working with Bird and I see they have implemented things well. The website is beginning to get picked up and is trending upwards. We have also had conversions from organic search which is an amazing result after such a short amount of time.

Describe their project management style, including communication tools and timeliness.

They have been fantastic to work with. They are knowledgeable in their field and work flawlessly as a team. I like the communication on whatsapp - it's easy to do on the go and quick back and forth gets things sorted a lot of the time. There have been a few calls with the team and we had some zoom meets. Always worked around me and was really accommodating. The project has been done very quickly after kickoff. We had to wait a while to start to fit into their workload but was happy to wait.

What did you find most impressive or unique about this company?

Bird have been great over all. On the project side they are impressive in all areas of the web design experience looking back over the whole thing. Newrest has a fantastic website and the marketing is ongoing. Working with the teams has been a pleasure and we want to continue working with them to build on the great work.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Infinity Addiction Solutions are an addiction treatment service in Essex that helps people find the right sort of help and support to deal with a range of addictions from alcohol and drug dependency to food and gambling addictions. No two people are the same so there can be a lot of things to consider for treating addiction.

We offer tailored solutions to help our customers overcome their problems in a sustainable way. I am the Managing Director of the business. Having spent over 20 years in the addiction treatment sector I started Infinity Addiction to help give people the best available options for private treatment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

As a new company it was important to have an online presence from the start. I wanted to make sure the website could be somewhere to direct potential clients and service providers. I also wanted it to be a marketing tool to increase awareness of our services in London and Essex. We hired BIrd Marketing to design a website from scratch and to optimise the website for search engines.

As a new business we needed to make sure the website demonstrated our credibility and created trust with people who have complicated addictions. We needed to create an informational resource that could be used independently of our services to raise awareness of issues around addiction. We also needed to make sure people who visited our website would understand what we could do to help too.

SOLUTION

How did you select this vendor and what were the deciding factors?

I spent a lot of time searching for a good company online and looked into a few web designers in Essex and London. I saw that Bird have a really good reputation for designing websites so they were on the shortlist of 5 companies that I wanted to speak to about the website build. I spoke to one of the team members and they were really professional and helpful from the first conversation.

I spoke with two other agencies, but two of the five companies didn’t even answer the phone! I got a follow up call from the sales director Lewis. He took time to speak with me about what I wanted and what was achievable over the time frame. He sent over one of the most professional proposals I have ever seen and this really sealed the deal for me. Bird Marketing’s own web presence was strong and their marketing materials were great.

The proposal included a comprehensive plan with a timeline on delivery, plus lots of really useful information. It was a no brainer.

Describe the project in detail and walk through the stages of the project.

Starting with a blank canvas meant they had to do pretty much everything from designing my logo to making sure there was content on the website. They had a great content writer to create the text for the site. They sourced really good images to include on the pages too. It was important to launch a website as soon as possible so the team got a core structure set out and developed the website really quickly once the project started.

Once the core website had been launched I wanted to do as much as possible to power up the new website so it would show in Google and other search engines for the services we can offer.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with two teams at Bird at different stages and simultaneously. The website design was headed up by Jake who is a Technical Director and Jess who is a Web Designer. They were both great at communicating and clearly had a great eye for designing websites.

They managed the content writers and were great at keeping me updated with necessary information. I maintained contact with Lewis throughout the project too, which was great to have one individual to keep in touch with. I also worked with several people in the SEO team. Luke was the Head and Jack and Jo were also points of contact.

They were always responsive and made understanding the logic about what they do as easy as it can be. I understand the basics but some of the insights and the way they have been applied have been so valuable. I think the fact the teams at Bird work so well together makes the end results so much better. Great teamwork.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was a new business venture and the first website launch I had been so personally involved in. After dealing with Bird I quickly learned to trust the outcomes. First draft of the website was spot on. Better than I imagined. The content was great too. It reflected the company ethos and the services we provide really well. It is the same situation with the search engine optimization.

We held two really informative meetings early on. Again I understood what they were doing and was confident they understood me. We are 12 months into this now and the website is generating leads and that speaks volumes. I ended up with a well designed website that is helping grow my business.

How effective was the workflow between your team and theirs?

Flawless. Communication was great. When meetings were essential we had them online because of COVID. When a WhatsApp message would do we put ideas together in there. The sales presentation set the tone for everything and they have things set up really well. Designs were consistently good, content was always what I wanted and the seo presentation gave me so much insight.

The way they presented data helped me grasp what they were showing me. I think they have a really great company with teams in different departments having specific knowledge. Great set up.

What did you find most impressive or unique about this company?

Accountability. They have literally taken care of everything and I feel like they care. The way it has worked has turned Bird into an extension of the company. If I have any questions or queries things get sorted really quickly. I have even had responses to questions on a Saturday morning! The quality of their work reflects the quality of their people. I enjoy working with them and they get results

Are there any areas for improvement or something they could have done differently?

I have been working with Bird on an ongoing basis for well over a year now. During the early stages of the project I was overloaded with day to day tasks. Finding time for additional things like checking the content took longer than it should have because I was so busy. When the page content came over in a word document I read it and thought it read well enough.

But once I actually saw it on the page I understood the journey a lot better. So I asked them to place all the content on the pages in future and it made the process so much more convenient for me. This was just a small change that helped me manage everything and it showed that Bird can do the little things to make everything run smoothly.

BACKGROUND

Please describe your company and your position there.

I launched an online store in November 2019. The website allows people to discover and purchase a wide selection of CBD products in the UK. It was my vision to build an online store that would help people discover the many benefits of CBD as it is a natural product that can help with a range of ailments like joint pain, sleeping problems or even anxiety.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited, and what were your goals?

The website was a completely new venture so we basically started from scratch. I hired Bird Marketing to build my vision into a reality. Everything initially centred on the website design including content creation and logo design. The site needed to be an ecommerce store and I needed to be able to list products for sale directly, as well as have capability to manage drop shipped products too. I wanted to have a functional website that gave users a great experience; to achieve this the website needed to look good, be easy to navigate and be a secure and trustworthy place for people to buy products.

Building a resource hub was something I believe can help people learn about the holistic health benefits of CBD. It follows that I want to make people aware of good quality products and make them accessible to people who want to use CBD to improve their health and wellbeing. I was also conscious that we needed to be visible so optimising the site for search engines was also something I considered.

SOLUTION

How did you select this vendor and what were the deciding factors?

Choosing Bird was easy. I saw from my research they had built great websites and worked with impressive companies. They had good reviews on Google and Clutch. Going through the sales process was straightforward and I was confident in the ability of the company to deliver. Having had conversations during the initial phase it was easy to see what I would be getting at the end of the web design process.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As part of the proposal there was a complete process that outlined key steps along the journey from first meeting to project completion. There was a kickoff meeting during which I tried to get across the big picture ideas for the project. The designers went away and worked their magic, coming back with a logo design and complete layout idea for homepage, product pages and blog posts.

The majority of what was done up to this point was perfect. I had some ideas about design and after some minor edits the skeleton of the site was ready. At this point the team helped to upload products and test the functionality of the website. Because it was built in wordpress I needed some guidance on navigating the back end to manage stock and add posts etc. Once everything was launched I decided to engage the seo plan lasting 6 months. This was a real eye opener and a valuable experience working with the seo team.

How many people from the vendor's team worked with you, and what were their positions?

The teams work separately for web design and seo. So I first liaised with Lewis who is in charge of the sales side of things and he was present throughout the journey. Jake was in charge of the development and design of the site and Zoe was the designer I worked with for the logo and web design. All really professional and good at understanding what I wanted and how to get it right. The seo guys Joseph and Luke opened my eyes to another side of the website.

I didn’t fully understand how seo worked (and there is always more to know) but they did a fantastic job of talking me through how search engines operate and what good seo practices can do for performance. We had regular meetings and the idea exchange was useful for me. I got immense value from this experience.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My website went from a standing start to converting organic traffic into sales in the first 12 months. Everything was built in a timely manner and there were no delays in launching the site. It all looked great and worked without any bugs. There was an issue with a plugin but because I had everything hosted with Bird it was sorted quickly. I think having it all in one place makes things easier to manage.

Starting from scratch was always going to be a challenge, as with any new business. Search engines take time to register sites and show them on the search results but there are things that can be done to help the chances and I am glad that I chose seo as well as web design because the site is ranking for some great keywords and there is a great platform to build on.

Describe their project management style, including communication tools and timeliness.

Easy to work with, it is great to spend time talking with anyone from Bird. I like the way they organise their workflow. There were not lengthy meetings or long documents/ walls of text. 9 times out of 10 I dropped a message in the group chat and got a response really quickly. The teams were coordinated all the way through - including the COVID lockdown in March 2020.

You wouldn’t have known there was anything amiss with Bird even though the world had stopped turning for most businesses. They have different departments and each has an effective way of doing things. Seeing how they all work together makes you realise how much goes into a good website behind the scenes…

What did you find most impressive or unique about this company?

Flexible and responsive. They went above and beyond for us, and it's something that I never experienced before with other companies. It was like one big team all working towards the same goal. I’ve got a great website. It is hosted with them, they have done the seo and everything works well. If anything breaks I contact support and I know issues are rectified quickly. It’s a well-oiled machine and completely deserving

Are there any areas for improvement or something they could have done differently?

There was a delay from the time I first spoke to Bird until they could start the project. It was a bit frustrating to learn there was a lead time before we could get started because the time felt wasted. That being said I understand that good companies are rarely free straight away and waiting was definitely the right option.

BACKGROUND

Please describe your company and your position there.

I am director of a finance company based in Essex. We are a family owned business that offer various loan options to people looking for short term finance in Essex. We also have a website to offer loans for people outside of our local area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited, and what were your goals?

We know that a lot of our customers come from repeat business. We’re a local company and we’ve been in the area for over 50 years. This is great for our reputation but we wanted to get our services out there to more new customers through online marketing. Firstly we wanted to maintain our presence for the local services as there had been several companies popping up doing similar things. We know competition is strong and we needed to give the website some attention to keep ahead. Secondly, we wanted to increase traffic to our website so that we can get more enquiries for nationwide services as these are offered online only and present great long term commercial opportunities for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did some googling and found some local companies. There are so many companies out there so I just looked for ones with good reviews on Google. I contacted a couple of agencies in London and Essex - our company is based right on the edge of the two. I remember speaking to Lewis Ward as a point of contact at Bird Marketing and he came across really well. Easy to speak to, knowledgeable and professional. We had a few conversations over the phone and Lewis sent me a pack over with information about the seo process. I’ve worked with web designers and seo companies in the past and this pack was professional and well laid out. I liked that I could see what would be done, why it would be good for the website and how much it would cost. It was really that simple. I was happy to proceed and we signed up to the seo plan with Bird.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our website had been worked on by a different seo company but we noticed things seemed to stop moving forward. The first thing Bird had to do was work out what was working and what could be improved. After my conversations with Lewis there was a meeting with the seo team during which we discussed the business and our commercial intentions. There were some really good ideas around what could be done but the team wanted to do some research around the best keyword choices. We had another meeting about a week later where they came back with really detailed research for specific services we offer and how many searches these terms got every month. There was a lot of data and after everything was explained I understood how everything could be used to form the plan for the work that would be done from there. There was some troubleshooting on the website and some areas for improvement were discussed. We agreed to build new pages to cover all the services we offer and create tracking so that we can see where our enquiries are coming from.

How many people from the vendor's team worked with you, and what were their positions?

I have dealt with a few members of different teams. Callum in support has been great at sorting out some little things that weren’t to do with seo. Joe, Luke and Lewis have all been in regular contact on Whatsapp and they have all been great to deal with. I have since dealt with Jake and Aiste from web design as we have chosen Bird to help us launch a new website and I am impressed by them too.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The numbers suggest our rankings have stabilised and we have seen some impact from the new pages as well. The website now ranks for much more and we have got better measures in place to keep track of everything. Every month Bird have done what they said they would. The work is always top quality and I have been happy with the service. There were a few niggles with the site and the team have helped to get everything sorted. Any issues at all have been dealt with rapidly.

Describe their project management style, including communication tools and timeliness.

Well-organised. They keep me notified about the important things and don’t bother me with the small stuff. It has got to the point where I am confident that they have done a great job so they could almost work without me there. I noticed that they get the business and know how to work in a way that suits me. They seem to care about doing a good job which is reflected in the way they do what they do.

What did you find most impressive or unique about this company?

I have been impressed across the board. I hired Bird because of their reputation and all the positive reviews online. It’s great that their own website looks slick and professional and they rank highly for what they do so they clearly have a good model. I was happy with all of the recommendations that were made and the research they did at the beginning was really deep. We learned a lot about SEO from the meetings with Bird. It’s nice to have a company live up to its reputation. They clearly have good processes in place and I’m happy to be yet another positive review for this great company.

Are there any areas for improvement or something they could have done differently?

I have been generally impressed by everything Bird have done. The team are great and work well together. It has all fitted together well and I’m not sure what could be done differently because I don’t work in the website game.

BACKGROUND

Please describe your company and your position there.

I am a Director of an Environmental Recruitment consultancy. My role includes the management of recruitment processes for external organisations - we help companies to secure the right candidates and ensure the their hiring processes run as smoothly as possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We approached Bird to design and build a fully functional website to post job listings. In addition to this, we required a strategic SEO plan to help ensure my company is visible when potential candidates search for suitable job roles.

What were your goals for this project?

My main goal was to have a functional website that enabled me to post job listings without sacrificing design. Being a recruitment company meant that the site had to be secure and candidates' information also needed to be safe. I wanted a clear and concise SEO plan which would enable high rankings and generate applications from job seekers.

SOLUTION

How did you select this vendor?

They were recommended to me by another Recruitment company.

Describe the project in detail.

Initially we went to their office for a kick off meeting where we had a brainstorming session with the team members involved. During the meeting we discussed various design ideas for the website. Bird then went to work and sent various drafts at the agreed milestones.

To their credit, each draft required only minor changes and it was a really streamlined process. Once the website was launched we went back for another meeting with the SEO team to discuss what we were targeting.

Throughout the process communication was high within both teams - I am now a part of a WhatsApp group with the SEO team which means all questions and queries are answered very efficiently.

What was the team composition?

Throughout the sales phase we spoke to Lewis who is the Account Director. Once we had agreed costs we had a face to face meeting where we also met Jake, the Project Manager.

Once the website was complete and launched we went back for another meeting to kick off our SEO campaign. This is when I met Luke and Grace, both of which work on my account on a monthly basis. The team are great!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’ve had a few clients asking who it was who designed the website and complimented on how easy it is to use. I am already starting to see the results of the SEO plan. I have access to log into their reporting portal which keeps track of how well the website is ranking. Very good!

How effective was the workflow between your team and theirs?

The project management was good and the team made it very clear when I should expect drafts. They kept in frequent enough communication and delivered everything when they said they would. Cannot ask for anything more!

What did you find most impressive about this company?

No question was too much (I am not a web developer so I had many). I was listened to and ideas were easily incorporated into the site. The SEO team’s communication with me has been consistent and clear throughout. Bird Marketing has always been easy to approach and I would recommend them.

Are there any areas for improvement?

I’m really will struggle to identify any flaws with Bird Marketing’s process and team members - in my experience they have been fantastic!

BACKGROUND

Please describe your company and your position there.

I am an Accountant for a Bookkeeping, Payroll and Accountancy company based in Essex, Oscar Fairchild. My role involves managing the finances within a multitude of clients, in a variety of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We hired Bird Marketing to help us achieve our dream website. We had a particular style that we wanted, and the brand image we want to display to our clients whilst generating potential leads.

What were your goals for this project?

Our main goal for this project was to create a website which helped generate leads and prospects for the company. We envisioned something sleek and simple which would make it as easy as possible for leads to contact us.

In addition to this we wanted the design to illustrate who we are as a company, and the energy we bring to each of our working days. We had a particular style set in our heads and weren’t too sure if anyone could meet it.

SOLUTION

How did you select this vendor?

We were recommended Bird Marketing by one of our clients who had previously worked with them.

Describe the project and the services they provided in detail.

Our previous website was one that had a confusing layout and our services were not clear. We found that users couldn’t find our information easily and that we had a high bounce rate. We decided to simplify the site and optimise it the best we could, with no avail. We were then recommended Bird Marketing by a client and decided to give them a call.

From the get go Bird Marketing listened to everything we said. We had as many face to face meetings as needed, and a group Whatsapp so we could be kept in the loop at all times. Communication was high at all times. As soon as we had the first meeting and agreed on the design, it was smooth sailing from there.

What was the team composition?

Initially we spoke to Lewis who is the Account Director, he explained to us what sort of package we would need and sent a proposal. After review we then went into Bird Marketing’s offices and met Jake, the Project Manager, where we discussed designs and had a short introduction to the Graphic Designer, Zoe, who’d be creating some graphics.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It’s hard to measure really but since the new design has gone up we have definitely had a lot more calls. It’s been nice because people seem to be more comfortable talking to us due to the new Team Page on the site. Our analytics have improved to, especially our bounce rate.

How was project management arranged and how effective was it?

We had an initial call with Lewis, the Account Director, who talked me through the initial process and then was invited to the office for a face to face meeting. During this meeting I was able to describe the site I wanted, the objectives for the site, and show them some designs that I liked.

The Project Manager, Jake, then explained what could be done and what couldn’t bearing in mind the price range we had agreed. It was a great meeting and I Ieft having agreed how I would like to be kept in the loop and how often. I have no complaints for Bird Marketing with regards to project management. The project was stress-free and the outcome even better.

What did you find most impressive about this company?

I found that their knowledge and expertise was second to none. They clearly explained the process to me, how things worked and even gave me a tutorial afterwards to show me how to work the site. Everyone was willing to help and answer whatever questions they could.

Are there any areas for improvement?

Truthfully, I don’t think there is anything I think they could improve on - the project was truly stress-free.

BACKGROUND

Please describe your company and your position there.

I am the founder and director of Recipe For Results. R4R is a health and fitness company offering both Personal Training and meal prep services. Our goal as a business is to help our client reach their health and fitness goals. We offer a range of different packages for both services. We are an Essex based company and thus our clients are local to us.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We initially enquired about having our website redesigned. After an in-depth meeting with the team we decided to also go forward with an SEO package.

What were your goals for this project?

The main goal of the web design and SEO project was to increase the number of enquiries we get online. We wanted a brand new website where people in our local area would be able to find us and get in touch.

SOLUTION

How did you select this vendor?

Bird Marketing are a very well known and established marketing agency in Essex. There are a lot of companies that have worked with them and they have a really good reputation. After having a meeting with them, we felt they had a real genuine passion about what they do. This is what stood out to us and helped us in our final decision to choose them.

Describe the project in detail.

When we first started working with Bird, we were what you would call a startup company. We didn’t really have much in terms of marketing at all. We knew we wanted a website but we weren't really sure how we wanted it to look. Because of this we decided to leave the design in the hands of the team - and this was by far the best decision.

Our website turned out to be everything we could have imagined and more. After the website was built, we then went on to doing an SEO campaign. Our account manager advised us to do try SEO after we explained our business goals was to increase our brand awareness. We have now been doing SEO for a little over a year now and it has been a huge success. We rank so well for both our meal prep services and personal training in Essex - to the point where we have gone from a few enquiries a month to 2 / 3 enquiries a day.

What was the team composition?

Lewis is our Account Manager, Jake and Jaden built our website ( and they also handle our web hosting / support ) and Nicole does our SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we are on page one for ‘meal prep essex’. Before we was nowhere to be seen for ‘meal prep Essex’. To go from nothing to page one in a matter of 12 months just goes to show the team really know what they are doing.

How effective was the workflow between your team and theirs?

The team at Bird Marketing Limited are so professional and approachable. They always keep me up to date and in the loop with the monthly SEO reports and if I ever have any questions or concerns I know they are just at the end of the phone.

What did you find most impressive about this company?

If I had to choose one thing out of everything that impresses me it would be their time management skills. The website was booked in and launched on time and their SEO reports are always sent out at the beginning of the month without fail.

Are there any areas for improvement?

With the services they offer, I would say there is nothing I could fault them for. In Fact I am interested in trying out some of their other services such as their social media advertising.

BACKGROUND

Please describe your company and your position there.

The Only Way Is Granite is a flourishing kitchen worktop company, supplying and installing both granite and quartz worktops. We specifically target Essex and Kent, but do branch out to other areas. We take on a wide array of project sizes too - varying from small one day kitchen fittings to bigger and more complex fittings. I am the founder of The Only Way Is Granite.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

A redesign of the website was first. We then moved on to improving our brand awareness with both an SEO & PPC campaign.

What were your goals for this project?

Our goals were to have a brand new, premium website built to reflect our businesses image, and to then improve our presence on Google in our target area.

SOLUTION

How did you select this vendor?

Bird Marketing rank extremely well for both web design and SEO on Google in Essex. We knew we wanted to work with an agency who were local but established - and we felt this was a great start . After careful research on the company, and reading through many of their positive reviews from their previous clients online, the choice was a no brainer.

Describe the project in detail.

Our original website was outdated, slow and hard for potential customers to navigate around. We felt like it was a poor reflection of the premium services we offer. After rebranding ourselves we knew we needed to refresh and revamp our online presence, starting with the website. We had a vision in mind and knew we wanted a modern looking website.

After our initial meeting with the team at Bird Marketing, we felt more than confident they would deliver something spectacular. They really took this on board what we said and made it even better than we could have imagined. Since having the website redesigned, we have used both their SEO and PPC services which have been a huge success.

What was the team composition?

Lewis is our Account Manager, Jake and Jaden built our website ( and they also handle our web hosting / support ), Luke manages our SEO on the website and Nicole does our PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have been doing SEO for a little over a year now and we can successfully say we rank highly in Essex for our key terms such as “kitchen worktops essex” “granite worktops essex” and “quartz worktops essex”. Not only have they improved our branding and company image, they have also improved our business presence. We rank for 251 keywords across our target areas, we have a premium looking website and we have expanded our company massively due to the influx of work.

Putting money into our company's branding and marketing was by far the best thing we have done for the business.

How effective was the workflow between your team and theirs?

The team at Bird are always willing to spend extra time with us in meetings - we have a really good relationship with the team. Also the response time from their support department is outstanding. If we are ever in need of some assistance with the website, they are more than happy to help. Overall we couldn't be happier.

What did you find most impressive about this company?

We have worked with a few marketing companies in the past but the one thing that makes Bird Marketing stand out is how transparent they are. Whether it is with their pricing or their reporting, they are 100% honest. They are always offering us their honest advice on how we can improve our marketing tactics and we can certainly say they are always right.

Are there any areas for improvement?

We can honestly say we do not have any.