SEO Brand

What evidence can you share that demonstrates the impact of the engagement? 

Before SEO Brand, we were spending close to $1,000,000 per year on marketing. I don’t have the exact number, but they’ve helped me save about $600,000 of that. Our business is doing better than before, our conversion rates are higher, and we’ve been able to eliminate positions because of their software.

Our data is also much cleaner, and we’re no longer scrambling to prepare for the holidays. We’re continuing to build new things, like the two third-party marketplaces that I mentioned earlier. It's all about conversion for me, and they're hitting the metrics that we want.

How did SEO Brand perform from a project management standpoint?

My team speaks with their people on a daily basis. They’re very efficient; I’ve only heard positive things. I talk with Michael once a month to review everything. We talk through the numbers and come up with ideas for improvements.

What did you find most impressive about them?

Most software companies and B2B providers will overpromise at the beginning, and I can tell you that SEO Brand doesn’t. Their service is only getting better because they’re efficient and good at what they do. Transparency is also a factor. SEO Brand keeps us updated and lets us know about potential problems. 

Another thing that I love about SEO Brand—and you don’t encounter this very often with technology companies—is that they make a point of coming to our office. They send someone once a month to come to sit in on reviews with my team to get a sense of everything that’s happening. It’s nice to have face-to-face interactions, especially during a development project. It’s clear that they want to understand our business needs.

The last thing I’ll say is that they focus on continuous improvement. Their software is managing everything for us on one platform. We’re dealing with 15 different channels that can all be manipulated, and SEO Brand is always looking for ways to make things better.

Are there any areas they could improve?

Any company can improve by bringing more resources to the table, but I haven’t found that to be a problem with SEO Brand. If I were them, I would look into gathering more resources for design optimization. I know that they do that for a variety of other platforms. Outside of design, though, they’ve helped me with a couple of headaches that I’ve had, especially with Shopify.

Do you have any advice for potential customers?

Know that you won’t have to negotiate for a better quote. They’re straightforward people that will give you fair prices. They’re also going to stick to the timelines that they set out. Most of the time, they complete projects at least a week before they’re supposed to be done.

Also, be ready for a team that loves testing. Some of their tests seem like incremental changes, but they often make a huge difference in the long run. Often, addressing a very simple issue can help you avoid a major problem. Because they’re not always fighting against the clock, they’re able to focus on these things.

What evidence can you share that demonstrates the impact of the engagement?

My website's traffic has increased, and I’m benefitting from an improved conversion rate because we’re seeing more clients. The website is in better overall condition because they’ve eliminated most of the existing errors. All told, my domain authority is strong and seems to be growing.

How did SEO Brand perform from a project management standpoint?

They’re team players. They work well with my internal staff and with my external vendors. We communicate primarily through emails and phone calls, but we also hold Skype calls when necessary.

What did you find most impressive about them?

I know I’m a smaller client, but they take care of us as if we were long-term clients or friends. They give me a lot of personal attention. I also admire their flexibility and their willingness to think outside of the box.

Are there any areas they could improve?

We initially had some workflow issues because we had never worked together. The use Basecamp internally and with clients, and I didn’t adapt well to that portal, so we had some early frustrations. They have since accommodated me by being open to other forms of communication.

Do you have any advice for potential customers?

As a client in an SEO project, it’s vital to remain responsive to the vendor so that they can meet expectations. Without clear expectations or goals, it’s hard for them to meet all of the requirements.