SEO Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

BACKGROUND

Introduce your business and what you do there.

I’m the president of Longwave Financial, an investment management firm headquartered in New York. We serve about 400 clients. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We were looking to improve our marketing performance, so we hired SEO Brand for their SEO services. Since we started out with zero SEO presence, we wanted to create an SEO campaign and understand our target demographic. Moreover, we wanted to have a geographic presence for one of our services. Our company specialized in sustainable investing, so we needed to rank for that in three geographic areas. 

SOLUTION

What was the scope of their involvement?

SEO Brand initially did an audit of where we were, and we discussed that audit. We figured out what could be implemented, what they could take charge of, and what had to stay the same. From there, we started collaborating on SEO work. 

They’ve helped me learn about SEO and gave us suggestions for changes. Some changes are easy to make on the backend, but we have to look at everything because everything they suggest needs to be compliant with business regulations. Our internal team does our content since it has to be authentic to our voice, but SEO Brand always gives us feedback on how to optimize such content. 

We’ve considered PPC, but our team isn’t ready for that yet. We’re sticking with SEO work for now. Nonetheless, the engagement is evolving. We’ve been thinking about how we can pivot the engagement into something that meets our needs while we focus on something else for the remainder of the year. 

What is the team composition?

My primary contacts have been Danielle (Sales Director) and Jinny (Account Manager). There’s a team working behind the scenes. 

How did you come to work with SEO Brand?

I tried to read up on different feedback for SEO firms and educated myself on what to look for; three names came up, and SEO Brand was one of those names. They were the most ideal team for us. We had a call with Danielle, and that call convinced me that they were the right team to hire. Everybody else tried to fit us in a box and didn’t care what we wanted to do. Meanwhile, SEO Brand truly understood us as a client. 

How much have you invested with them?

We’ve invested around $15,000–$20,000. 

What is the status of this engagement?

The engagement started in February 2023, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an uptick in website traffic. Our website is also on the first page of search results for specific keywords. This is the most important result for us. Since we don’t sell a specific product, the way we measure success is through the people who reach out to us after finding us on Google. We’ve seen a handful of them. I’d love to see 100 more of them, but our job is highly specific to certain geographic areas, so there isn’t a giant customer pool.

How did SEO Brand perform from a project management standpoint?

Their project management is fantastic, and we’ve never gone over budget. Moreover, SEO Brand works with different types of companies, including dental care, landscaping, and software companies. Our company is different because we sell relationships and not products. They can do the same SEO work for all of us, but they don’t. They approach the work from a different angle, and they’re supportive of our SEO education. 

Jinny has truly invested herself in trying to understand us as a company. Besides that, the team welcomes pushback, such as when we tell them we can’t do something they suggest. They’re also open to feedback when we tell them we don’t like one version of their outputs. As a result, I’ve learned a lot — they helped me understand how to become a good SEO client. 

What did you find most impressive about them?

They’ve reduced our fees because we didn’t do some things included in their initial proposal. That kind of integrity is mind-boggling since not a lot of firms tend to do that. 

Are there any areas they could improve?

Some teammates who handle backend tasks are overseas, and they’re not native English speakers. As a result, there’s a disconnect between the language that they offer versus the language that is appropriate for an English-speaking website. 

Do you have any advice for potential customers?

You must have highly specific goals when you hire SEO Brand. Be as open and honest with them as possible if you want them to meet your goals. If you’re not happy with how things are working out, you have to tell them. If you have a question, ask them even if you’re afraid to sound stupid. 

In other words, you have to help them help you. They’re the experts; they’re the surgeon that does the surgery, but I also have to tell them what my specific problem is so that they don’t operate in the wrong area. 

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of PA DIstance Learning Charter School

Describe what your company does in a single sentence.

We are a public cyber charter school

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• Optimize our search engine presence/ad presence/social media
• Assist in strategic communications related to search engine optimization

SOLUTION

How did you find SEO Brand?

Online Search

Why did you select SEO Brand over others?

• High ratings
• Great culture fit
• comprehensive services and great presentation of the the value proposition

How many teammates from SEO Brand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO was to work with our school in optimizing our internet presence to achieve a more direct and effective messaging strategy on the web. i.e. more hits, more traffic from our targeted audience. In addition, SEO has assisted us in redeveloping our website, blogs, and social media presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly and monthly metrics for SEO optimization monthly strategic meetings project management software that tracked all changes and work flows (love basecamp!) tangibles like video editing, website adjustments, social media marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response times and project management was among the best i've ever experienced. Stinili was an outstanding lead fo rthe project - always on time, proactive in determining next steps, kind and professional. Paula and James have also been incredibly helpful, knowledgeable and responsive. Danielle was great in the formative aspects of the project and indispensable to our comfort level and knowledge base in the beginning.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yout staff. See the previous message. I would like to employ every member of the team! Their team is very professional, prepared, and kind.

Are there any areas for improvement or something SEO Brand could have done differently?

I truly have none at this point. Truly one of the most enjoyable implementations I have been a part of in 25 years in schools and school leadership. We always felt like SEO's priority.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a men’s clothing manufacturer. We sell clothing wholesale and in the retail space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We’ve hired SEO Brand for SEO services. We were behind in keywords and needed assistance in getting up to date. 

SOLUTION

What was the scope of their involvement?

SEO Brand handles all our SEO services, including keyword research and writing content; the team also assists us with marketing. SEO Brand guides us on content and images for our website to appeal to our target audience. 

What is the team composition?

We work with Eric (SEO Account Manager), and when we need more help, they assign it to us. 

How did you come to work with SEO Brand?

We found them online. 

How much have you invested with them?

We’ve spent around $15,000 with SEO Brand. 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Right after we started working together, we began seeing results. We had nothing before we started, but they have turned that around and have been helping our business. 

How did SEO Brand perform from a project management standpoint?

Everything has been delivered on time and within budget. SEO Brand reviews everything before publishing, and they follow all of our guidelines. The team has excellent communication. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

John (Digital Marketing Manager) and Eric are great to work with. 

What did you find most impressive about them?

SEO Brand assists us with everything, even if there are things they didn’t initially sign on for. They collaborate effectively and are always helpful. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Be clear about what you expect and what you need before you engage with them. It will be more successful if they have a good understanding of what you need. 

BACKGROUND

Please describe your company and position.

I am the Data Analyst & Product Manager of a software company

Describe what your company does in a single sentence.

Developer of software applications for the real estate industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• On a higher level, the objectives were to initiate digital marketing using Google Ads across countries but also to support us in how to organize internally for such activities.

SOLUTION

How did you find SEO Brand?

• Online Search
• Referral

Why did you select SEO Brand over others?

• Great culture fit
• Company values aligned

How many teammates from SEO Brand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to initiate digital marketing using Google Ads across countries. Agency was consulted with: 

• creation of an account structure that also reflects our global company structure and internal processes. 
• reviewing of technical infrastructure and the refinements of KPIs and targets 
• defining a keyword research and marketing strategy. 
• executing the marketing campaigns together with ongoing optimization, recommendations, and insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• efficient marketing spend 
• conversions 
• cost per conversion 
• conversion rates %

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Brand responded quickly to our needs and any change of plans and we are satisfied with their on-time deliveries.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that SEO Brand was unique in their way of understanding and adopt to our business and our company culture.

Are there any areas for improvement or something SEO Brand could have done differently?

Based on this experience, we are satisfied with the work and collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Advanced Endoscopy Inc.; we sell and service endoscopic equipment. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed their SEO expertise to improve our organic ranking. 

SOLUTION

What was the scope of their involvement?

We initially collaborated on what we were looking for, but they’ve taken over everything since then. SEO Brand conducts keyword research and provides us with SEO services to generate leads. The team also adds content to our website and optimizes the speed. 

What is the team composition?

We work with John (Digital Marketing Manager) and another account manager. 

How did you come to work with SEO Brand?

We found SEO Brand through a Google search. 

How much have you invested with them?

We spend around $2,500 a month and have been with them for over three years. 

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in leads, and we think they’re doing a great job. Our organic search ranking has improved, and overall, their results speak for themselves. We’ve worked with other companies in the past and didn’t have the same success that we have with SEO Brand. 

How did SEO Brand perform from a project management standpoint?

The team always stays in budget, and they’re diligent about documentation and making sure we’re updated. We communicate via phone and email. 

What did you find most impressive about them?

The team goes above and beyond and delivers on everything they say they’re going to. We’ve been really impressed with the customer service SEO Brand provides. 

Are there any areas they could improve?

There’s nothing I can come up with. 

Do you have any advice for potential customers?

Make a plan and take SEO Brand’s suggestions, but new customers should bring input as well. If you stay consistent, the results will be there. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a retail store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed help with SEO, marketing, and Google Ads to bring traffic to our website and store.

SOLUTION

What was the scope of their involvement?

SEO Brand helps us with SEO, digital marketing, and website management, and they’re also in charge of our Google Ads campaigns. Initially, they did a full analysis of our company to identify the areas where they thought they could help us improve; there were a lot because we didn’t know much about marketing and advertising back then.

During the analysis phase, SEO Brand took the time to truly understand what we were doing so that they knew the right audience to target using the right keywords. We went back and forth many times to go over the project and what we could improve. Since then, we’ve been working together on those efforts.

Now, SEO Brand helps us with our blogs, which they initially recommended. The blog posting is almost an automated process; they post our blogs on a weekly basis on a certain day at a certain time. As part of our SEO, they’ve also shown us how we can improve the way in which we list our items in Shopify so that Google recognizes them better.

As for the advertising efforts, SEO Brand mainly helps us with Google Ads, but they’ve also created campaigns for Instagram and Meta. Moreover, they’ve helped us improve our domain authority by using around 80 different platforms to promote us.

SEO Brand has also helped us with some email marketing, for which they’ve created templates and automated email campaigns. Whenever there’s an event, holiday, or sale, they usually send an email blast to our customer base.

As for website management, SEO Brand initially helped us redesign our website, creating a completely new design. We simply gave them an idea of what we wanted. Throughout this process, they worked closely with us and gave us recommendations on features they thought would be good for us. Now, they continuously help us change and modify its content and design. They also suggest what else we should do and add to the website.

Our website’s main purpose is to serve as an e-commerce site for our store. It has a blog, an about us page, a contact us page, information about who we are, and some disclaimers. Additionally, it displays our different departments.

In addition to those services, SEO Brand has helped us set everything up for international shipping, which we didn’t do before. This service has included defining the harmonized codes for our products.

What is the team composition?

We work with two managers from SEO Brand, one of whom is our main point of contact. Initially, we worked with another teammate who was in charge of the entire website design.

How did you come to work with SEO Brand?

We found them online as a highly rated company, so we reached out to them. We had worked with other companies in the past, but we didn’t have great experiences. However, once we found SEO Brand, we felt very comfortable and happy with them, so we started working together.

How much have you invested with them?

We pay SEO Brand around $30,000 per year.

What is the status of this engagement?

We started working together around January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been very happy with SEO Brand, and they’ve helped us a lot. Before working with them, we weren’t selling at all through our website. Now, we’ve reached almost six figures in sales with their help, so we’re very satisfied.

Additionally, we rank very high in search results for industry-related terms, such as clothing stores, shopping, and designer clothing. We’ve also seen a significant increase in our organic traffic, which continues to grow every month.

In addition to those results, our site audit percentage score has also increased. When we started working with SEO Brand, we were at 7%. Now, we’re at 88%.

How did SEO Brand perform from a project management standpoint?

We work on a fixed budget, so we haven’t faced overages there. Additionally, SEO Brand has always met their deadlines, and their work is always on point, so we’re very happy with them. 

Moreover, SEO Brand is very responsive. They answer right away when we call them, and whenever we need changes, they implement those within a few days. Moreover, when we give them an idea, they give us their input.

Our main project manager from SEO Brand is very good, so we’re very happy with her also. They send us a detailed report on a monthly basis to show us how we’re performing organically and what the health of our site is. We usually communicate via phone calls and email exchanges.

What did you find most impressive about them?

The thing we like the most about SEO Brand is that they’re very responsive, as I mentioned. Additionally, we feel like they’re go-getters; every time we work on a new project, the results speak for themselves.

Are there any areas they could improve?

There’s nothing SEO Brand could improve on; they’ve been great.

Do you have any advice for potential customers?

Look into them and their reviews and see if SEO Brand is a good company for you to work with. Before working with them, we worked with other companies, and we only wasted time and money.

BACKGROUND

Please describe your company and your position there.

I am a manager for Heatshield Products. Based in Southern California, Heatshield Products is a family-owned company that produces high-quality solutions for issues caused by extreme heat in a number of industries. Using only the highest quality materials, Heatshield Products develops and creates superior, American-made products that solve heat issues of the performance and automotive market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Brand, and what were your goals?

Building a high-quality website that ranks high on Google and other Search Engines.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had gone through several companies that did not see our vision. SEO understood our budget and was a great "bang" for our buck.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were not looking for a major overhaul but needed help with our design. Something more professional to attract the right customers. Faster loading speeds and a better mobile experience.

How many people from the vendor's team worked with you, and what were their positions?

We deal with 1 main team member, but there are several team members who specialize in all aspects of web design, optimization, content, and more.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ranking has increased across most keywords we use in our industry. Our traffic has increased. We are seeing more of the right customers looking for our products.

Describe their project management style, including communication tools and timeliness.

Great communication and easy going describes their management style. We live for Basecamp as we can always go back and see what is going on.

What did you find most impressive or unique about this company?

We do not sell retail currently. We are strange in that we use an ecommerce platform. SEO Brand did not mind and was willing to help us navigate through the opportunities we had.

Are there any areas for improvement or something they could have done differently?

Currently here are no areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m a practice manager for a small, independently owned dental office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

I was seeking to drive more organic traffic to my website.

SOLUTION

What was the scope of their involvement?

SEO Brand provides us with SEO services. Initially, we had an onboarding call where they laid out the strategy for what they were going to do. They also reviewed our website to ensure all the analytics were connected and tracking traffic and set up our conversion goals so that we could see the results of their efforts.

Since then, SEO Brand has helped us with content creation, keyword research, keyword strategies, blog posting, Google My Business posting, and other SEO efforts to help my website rank higher on Google search results for certain keywords. I don’t provide them with any specific guidelines; they do all the work. I only work closely with them to review their work and approve the content and keywords they’re using. They also provide PPC services to their clients, but I only use them for SEO.

What is the team composition?

I regularly work with two people from SEO Brand, including an SEO project manager. This person has a team working behind the scenes.

How did you come to work with SEO Brand?

I found them on Clutch while searching for SEO agencies.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Through Google Analytics and Google Search Console, I’ve been able to see an increase in our overall traffic since working with SEO Brand. Additionally, I’ve seen an increase in the ranking of the keywords we’ve been targeting.

How did SEO Brand perform from a project management standpoint?

SEO Brand’s project management is excellent. They offer very quick communication and are reachable at any moment. Whenever we have questions, they’re quick to respond. From the beginning, they set up a call frequency every two weeks to go over the status of their work and the things they’ll be working on next, so talking to them is very easy and organized. We communicate via Google Meet, email, and Basecamp, which they also use to manage the project.

What did you find most impressive about them?

What has stood out the most about SEO Brand are their commitment to my project and how well they’ve understood my business.

Are there any areas they could improve?

No, I’ve been very happy with how everything has gone so far. Still, If I had some feedback, I know that they would be very responsive to it.

Do you have any advice for potential customers?

Engage with them, have them analyze your project, and see what they have to offer. They’ll give you a very detailed plan, so come prepared with questions and realistic expectations.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a healthcare company, and we focus on software development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to create brand awareness towards our business, along with lead generation.

SOLUTION

What was the scope of their involvement?

SEO Brand does Google Ads, PR, and SEO for us. Their efforts involve collaborative blog content creation, Google profile management, backlinking, and optimizing our website for our search engine needs and attracting more leads to our business. In addition to that, we’ve worked collaboratively on keyword research to develop something that makes sense for our company.

What is the team composition?

We’ve worked with three members of their team, including web developers and SEO specialists.

How did you come to work with SEO Brand?

We found them through a Google search. We decided to go with them based on what they offered and

How much have you invested in them?

We’ve spent around $20,000 with them so far.

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their involvement, our website’s speed on desktop and mobile platforms has increased significantly. Also, our domain authority doubled, which is important for us. In addition, we’re now receiving.  

How did SEO Brand perform from a project management standpoint?

Project management is great; they meet deadlines as expected, deliver everything on time, and have constant touchpoints with us, which is refreshing. In terms of communication, we have biweekly meetings.

What did you find most impressive about them?

Their customer service is outstanding; they’re always available and are happy to help out with our questions. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re a great team.

Do you have any advice for potential customers?

Be prepared for the project by using your time wisely and ensure that they have what you need.