Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
To be honest, it would be hard for me to put our success in terms of statistics or hard metrics. Our success has been project-based. We work with them, we get the project done, and then they oversee our technical aspects month by month. We’re not working with them for advertising or any type of marketing, so I couldn't give you metrics or KPIs [key performance indicators] based on SEO Brand’s performance.
When they made the website for us, it had to go through a large internal review prior to being launched. It went through all the degrees of our web presence checklist. First, it was processed through our marketing department, which is about five people. It was then reviewed by our sales team, which is about 10 people. Finally, it was reviewed by all of our executive staff, our VPs—everybody, really—to get an assessment across the bar. Our VP of quality, regulatory, finance, innovation, and operations all took a look at it, as well as our CEO and president. I think SEO Brand did a good job. I also think that users who go to the website like the look of the products that they’ve been creating for us.
A little over a year ago, we launched a branded item in the marketplace called ProCharge Liquid Protein. We needed it to have a professional website. SEO Brand built an e-commerce site, and it was absolutely beautiful. Customers could learn about the product and then purchase it online. Ultimately, we used the website as the digital storefront and main face of the product. In doing so, we added that to our marketing initiative and our go-to-market strategy. We truly do believe that the site helped us get that product into GNC and 7-Eleven.
They just finished updating our main website, ionlabs.com. They did a great job of modernizing it and putting together a nice visual component, which we needed on each page. That update is really going to help our brand. The staff who facilitate their SEO are extremely knowledgeable. I worked with them briefly on some of the initial projects. At the end of the day, I like to manage SEO myself, but I know that they have an extremely good handle on SEO.
How did SEO Brand perform from a project management standpoint?
SEO Brand did a good job from a project management standpoint—I never had issues with them as far as deadlines or delays were concerned. I also didn't have a hard time getting in touch with them. If I asked them to do something, they would respond the same day, which was always good. They also have classy customer service, so I don't have anything negative to say about that. They use Basecamp, which I use as our primary means of communication with their manager. I thought that was much better than using the phone. I spoke with our project manager over the phone maybe five times over the course of a year. While it was easy to talk over the phone, Basecamp provided a simple way to create new projects. It let us add details, send information, and keep track of everything. It was extremely organized. I liked the way that SEO Brand’s team used it. I've worked with a lot of web design firms, and I can honestly say that the way we communicate from project to project is just easy. It’s easy to work with SEO Brand.
What did you find most impressive about SEO Brand?
SEO Brand is easy to work with, which is one of their best features for customers who are looking to create a product from scratch or build on an existing one. Their customer service is very good.
SEO Brand also has a talented team with a good eye for web design. They have a good idea of what needs to be done on a website and how it needs to function. You can tell that the groups of people who make up their team have experience. They answer questions before I ask them, and I think that’s valuable when you hire a company like theirs.
One of the biggest things I want to say is they’re transparent about their operations—what they want to do and how they can help you. I think that’s important as well. When a new business wants to start a project with them, there isn’t anything too much to worry about because they make sure that they tell you all of the details and nothing is misunderstood.
Ultimately, I think SEO Brand did a good job. Obviously, we’re going to continue doing business with them, because I really like the products they keep making for us. I like them as a company.
Are there any areas SEO Brand could improve?
Nobody is perfect. It’s tough to translate certain technical aspects to people on an individual basis, and it’s tough to talk about functions—what they can do and what they will result in— while making sure that communication is clear. SEO Brand has done a good job in doing that, but you can never go wrong with improving communication. It’s hard for me to tell you what they should improve on because they’ve done a good job.