SEO Brand

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of All Star Auto Parts

Describe what your company does in a single sentence.

Sells lights and wheels to collision centers and tire service centers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• Increase Google position
• Increase web traffic to increase brand recognition
• Use PPC to increase customer purchase

SOLUTION

How did you find SEO Brand?

Online Search

Why did you select SEO Brand over others?

• Pricing fit our budget
• Good value for cost

How many teammates from SEO Brand were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase our brand recognition when our customers search for the auto arts we sell over the competition. We contracted SEO brand to ensure our keywords, metadata, backlinks, etc. were in-line with what our customers are searching for, and provide keyword research to ensure we're coming up in those searches. We also use SEO Brand for our PPC campaigns to not only increase brand recognition but discover what works to increase purchase decisions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Using Google Analytics and Google Ads insights and reports we're able to determine how well SEO and PPC are performing. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they most always delivered items on time and the response times were very timely. 

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We gave them a budget and they're able to meet our needs. 

Are there any areas for improvement or something SEO Brand could have done differently?

Not that I can think of at the moment. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Colorbiotics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

SEO Brand has created a lead generation strategy on Google to drive consumers to our website and assess their interest in our products.

SOLUTION

What was the scope of their involvement?

SEO Brand has helped me with SEO, which includes changes to my website to make it more appealing. Basically they're doing multiple different things to increase my website traffic.

What is the team composition?

There's a whole team from SEO Brand working on my project, but I mostly work directly with James (Project Manager), who does all the heavy lifting. Initially, I also worked with Danielle (Sales Director).

How did you come to work with SEO Brand?

We found them through a service provider search site. I looked at about two or three of these sites, and I believe Clutch was one of them. Still, I went with the one that seemed more consistent, and there I found SEO Brand.

I reached out to SEO Brand to start a conversation with them, and they quickly responded and scheduled a meeting. They were very courteous, kind, and informational, and the meeting was short. They got to the point, which was nice.

From there, we had a second, longer meeting to discuss my needs in greater detail and see what they could do for me. After that, SEO Brand presented a proposal, which I accepted. We've been working together ever since.

How much have you invested with them?

We've spent under $10,000.

What is the status of this engagement?

We've been working together since February 2024

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with SEO Brand, we've seen an increase in website traffic and leads, so we're very happy about that. The traffic to our Peak 301 product page has been phenomenal, and it has led to many consumers purchasing it. I've been extremely happy with the lead generation strategy performance.

How did SEO Brand perform from a project management standpoint?

The value of SEO Brand's work for what I've paid has been worth it. I've been very happy with their performance, considering what they've achieved for me and how much it has cost to achieve it. Overall, SEO Brand has exceeded expectations regarding project management. they've been a very easy and capable company to work with.

SEO Brand has their own online project management software that we use to communicate. This software works also through email, so we communicate via email. Moreover, we have monthly phone conversations to go over project statuses.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

James has been very patient and easy to work with. He makes it very simple for me to do what I need to do and to make the decisions I need to make. Overall, he's phenomenal and does a wonderful job of both understanding what needs to be done and guiding me through the process.

What did you find most impressive about them?

Firstly, the best thing that SEO Brand has done has been to generate leads for me and my business. Secondly, they communicate very well. Thirdly, they've made it very easy to do business with them.

Are there any areas they could improve?

James needs to change his background image for our online meetings because it's a beach, and it makes me want to stop working and go on vacation.

Do you have any advice for future clients of theirs?

Be honest with SEO Brand about your expectations and what you believe success looks like for your business. Then, listen to their recommendations, make the changes they recommend, and watch what happens.

BACKGROUND

Please describe your company and position.

I am the Founder & Principal Consultant of Lean Coach LLC

Describe what your company does in a single sentence.

Operational excellence consulting and training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• SEO
• Website design

SOLUTION

How did you find SEO Brand?

Online Search

Why did you select SEO Brand over others?

• High ratings
• Pricing fits our budget
• Good value for cost

How many teammates from SEO Brand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for website design began with the discovery and strategy phase, where they created two homepage and ten subpage wireframe mockups to optimize user flow, including necessary revisions to finalize designs. The design phase involved developing and customizing two homepage templates and ten subpage templates, with room for design revisions to ensure alignment with brand standards and our expectations. 
Communication throughout the project was maintained through an initial kick-off meeting and five additional project meetings. For SEO, the process started with a kick-off meeting, followed by a comprehensive technical SEO audit, including core web vitals and the implementation of technical fixes. Data analysis and tracking setups informed ongoing SEO strategies. 
Onsite optimizations for a Learning Management Tool Page included keyword research, content strategy, and implementation of onsite optimizations, along with recommendations and implementations for content editing, refreshing, and structured data enhancements. Similar strategies were applied to the Homepage and Consulting Page. 
A content strategy for 36 blog articles was developed, beginning with keyword assessment and followed by the creation of detailed content briefs and keyword strategies. Offsite content marketing included two press releases and two high-level public relations activities to enhance external visibility. 
Ongoing maintenance ensured regular health check-ups and page indexing. Communications were consistent with weekly email updates on deliverables' status, twelve monthly meetings to review progress, and detailed monthly reporting and performance dashboards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic Traffic 
2. Keyword Rankings 
3. Conversion Rate 
4. Bounce Rate 5. Page Load Time 
5. Click-Through Rate (CTR) 
6. Backlink Quality and Quantity 
7. Content Engagement 
8. Return on Investment (ROI) 
9. Health Checks and Indexing Status

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've had the pleasure of working with the SEO Brand team who has excelled in every aspect of our project. From the onset, their communication has been exemplary, ensuring transparency and understanding throughout the process. The team managed our project with the utmost professionalism, keeping everything on track and aligning with our goals. 
The website design delivered by the team was nothing short of excellent. It not only captures the essence of our brand but also optimizes user experience in ways that are both visually appealing and functional. Their expertise in SEO was particularly evident in the development of a comprehensive keyword strategy that has significantly enhanced our online visibility. Furthermore, their content creation has been a game-changer for our website. 
The team's ability to craft engaging, informative, and SEO-optimized content has not only improved our search engine rankings but has also added immense value to our users' experience. I truly appreciate their dedication and hard work, and I highly recommend their services. Their skillful approach and results-driven mindset have made a noticeable difference in our project's success.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of working with SEO Brand is their exceptional design talent. They consistently deliver visually stunning and highly functional website designs that not only meet but exceed expectations. Alongside their aesthetic prowess, SEO Brand's rapid response times are unparalleled. Their team is always on hand to answer questions and make adjustments, ensuring our projects progress smoothly without any delays. 
What truly sets SEO Brand apart, however, is their deep expertise in SEO. Their comprehensive knowledge enables them to develop effective, cutting-edge strategies that significantly improve search engine rankings and web visibility. This unique combination of design flair, responsiveness, and SEO mastery makes SEO Brand an outstanding partner in any digital marketing endeavor.

Are there any areas for improvement or something SEO Brand could have done differently?

I cannot think of any constructive criticism to include.

BACKGROUND

Introduce your business and what you do there.
I'm the owner and president of Four Seasons Direct. We're a small chain of women's apparel stores in Illinois and Iowa. In total, we have six stores and a gift store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?
We had an old e-commerce website based on BigCommerce, so I looked around for a company to help me update its design while staying on BigCommerce; it was a very important part of the project.

We cater to a 55+-year-old female customer. Thus, we needed this website to be easy to navigate and shop from. It couldn't have too many bells and whistles because my customer needed to see things in a straightforward way.

SOLUTION

What was the scope of their involvement?
SEO Brand helped me redesign my website, implementing a fresh new look. Initially, we reviewed my current website and discussed what I liked and didn't like about its design. We also referenced other websites I liked.

After the initial call, we looked at predesigned themes on BigCommerce, and I selected the one I liked the most. Although there were many things I loved about that website, it didn't reflect my business's personality, and it had too many options I really didn't need. Therefore, SEO Brand spent a lot of time doing backend work to customize the theme and ensure that it could be applied to my products in the right way.

As a brick-and-mortar store, we sell physical gift cards, but we also sell digital gift cards through our website. As mentioned above, we cater to a more mature customer. Therefore, she was confused about what kind of gift card she was buying. One of the most unique features SEO Brand helped me with was implementing a layout on which the customer could easily see what kind of gift card was she buying so that she could get directed to the right link.

What is the team composition?
Kelli (Senior Project Manager) was my main point of contact.

How did you come to work with SEO Brand?
I found them on Google. I interviewed multiple companies, and SEO Brand won my business because they were able to work with BigCommerce.

How much have you invested with them?
I spent around $5,000.

What is the status of this engagement?
We started working together in August 2023, and the project was delivered in October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
I'm really happy with how the website turned out; their work exceeded my expectations. After the website was redesigned, I saw a significant increase in visits, our conversion rate went from 0.14 to 0.27, and our revenue and orders increased.

How did the company perform from a project management standpoint?
SEO Brand delivered on time and on budget and communicated well with me. We communicated via phone calls and emails.
 
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Kelli was very efficient; she always came back very quickly and with a good solution for my business. Moreover, she always listened to my change requests and implemented them efficiently, so I was very happy with how she worked. Overall, she was professional and relaxed at the same time, which made her very easy to work with.

What did you find most impressive about them?
Their communication and timeliness were SEO Brand's biggest strengths. Overall, they were very easy to work with.

Are there any areas they could improve?
There was nothing they could have improved on.

Do you have any advice for future clients of theirs?
Ensure good communication and follow through. To set the foundation for a great project, you need a partner who is nice and communicates well. SEO Brand is a very nice team.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a personal injury law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We hired them to revamp our website and run our marketing campaign.

SOLUTION

What was the scope of their involvement?

SEO Brand runs my online marketing campaign and provides me with SEO and PPC services. They’ve also provided us with web development services. Initially, SEO Brand revamped my website, including its themes, colors, and content. Once they had the site up and running, the team started working on marketing. 

The SEO Brand team has done keyword research and written content for us. As for PPC, they run ads for us on Google Ads. 

What is the team composition?

We work with three teammates from SEO Brand, including Mike (CEO). 

How did you come to work with SEO Brand?

We found them through a Google search. 

How much have you invested with them?

We’ve spent about $10,000 with SEO Brand. 

What is the status of this engagement?

We started working with them around June 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been working with SEO Brand for nearly six months and have seen a drastic improvement in the amount of clients I’m getting. So far, we’ve gotten about 10–12 clients thanks to SEO Brand’s efforts. 

Additionally, SEO Brand has done a great job with our website revamp. The site looks great, and SEO Brand always makes any needed changes immediately. 

I had previously worked for a law firm where I had to deal with other agencies and didn’t have good experiences, so I didn’t have high expectations for this project. However, I’m happy with SEO Brand and glad I found them — they’ve exceeded my expectations. 

Moreover, Mike is amazing. He’s young and brings loads of practical experience to his work. Mike is also always available and answers all my questions, no matter what they are. Overall, he’s very professional. 

How did SEO Brand perform from a project management standpoint?

They meet deadlines and stay within the budget. SEO Brand uses the budget well, resulting in good value for money. The team is also accommodating; there was a period when they suspended the campaign as needed. 

I have monthly video calls with SEO Brand’s marketing team to discuss results and see if we need to tweak anything. Whenever I have a request, I email Mike or talk to other team members on the phone. 

What did you find most impressive about them?

I’m most impressed with how SEO Brand can compete in the market. Other companies pay many thousands of dollars a month, and I can compete with them with a fraction of that thanks to SEO Brand. 

Are there any areas they could improve?

I don’t have constructive criticism; they’ve done everything I’ve asked for. 

Do you have any advice for potential customers?

I recommend SEO Brand and, specifically, Mike.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Longwave Financial, an investment management firm headquartered in New York. We serve about 400 clients. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We were looking to improve our marketing performance, so we hired SEO Brand for their SEO services. Since we started out with zero SEO presence, we wanted to create an SEO campaign and understand our target demographic. Moreover, we wanted to have a geographic presence for one of our services. Our company specialized in sustainable investing, so we needed to rank for that in three geographic areas. 

SOLUTION

What was the scope of their involvement?

SEO Brand initially did an audit of where we were, and we discussed that audit. We figured out what could be implemented, what they could take charge of, and what had to stay the same. From there, we started collaborating on SEO work. 

They’ve helped me learn about SEO and gave us suggestions for changes. Some changes are easy to make on the backend, but we have to look at everything because everything they suggest needs to be compliant with business regulations. Our internal team does our content since it has to be authentic to our voice, but SEO Brand always gives us feedback on how to optimize such content. 

We’ve considered PPC, but our team isn’t ready for that yet. We’re sticking with SEO work for now. Nonetheless, the engagement is evolving. We’ve been thinking about how we can pivot the engagement into something that meets our needs while we focus on something else for the remainder of the year. 

What is the team composition?

My primary contacts have been Danielle (Sales Director) and Jinny (Account Manager). There’s a team working behind the scenes. 

How did you come to work with SEO Brand?

I tried to read up on different feedback for SEO firms and educated myself on what to look for; three names came up, and SEO Brand was one of those names. They were the most ideal team for us. We had a call with Danielle, and that call convinced me that they were the right team to hire. Everybody else tried to fit us in a box and didn’t care what we wanted to do. Meanwhile, SEO Brand truly understood us as a client. 

How much have you invested with them?

We’ve invested around $15,000–$20,000. 

What is the status of this engagement?

The engagement started in February 2023, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an uptick in website traffic. Our website is also on the first page of search results for specific keywords. This is the most important result for us. Since we don’t sell a specific product, the way we measure success is through the people who reach out to us after finding us on Google. We’ve seen a handful of them. I’d love to see 100 more of them, but our job is highly specific to certain geographic areas, so there isn’t a giant customer pool.

How did SEO Brand perform from a project management standpoint?

Their project management is fantastic, and we’ve never gone over budget. Moreover, SEO Brand works with different types of companies, including dental care, landscaping, and software companies. Our company is different because we sell relationships and not products. They can do the same SEO work for all of us, but they don’t. They approach the work from a different angle, and they’re supportive of our SEO education. 

Jinny has truly invested herself in trying to understand us as a company. Besides that, the team welcomes pushback, such as when we tell them we can’t do something they suggest. They’re also open to feedback when we tell them we don’t like one version of their outputs. As a result, I’ve learned a lot — they helped me understand how to become a good SEO client. 

What did you find most impressive about them?

They’ve reduced our fees because we didn’t do some things included in their initial proposal. That kind of integrity is mind-boggling since not a lot of firms tend to do that. 

Are there any areas they could improve?

Some teammates who handle backend tasks are overseas, and they’re not native English speakers. As a result, there’s a disconnect between the language that they offer versus the language that is appropriate for an English-speaking website. 

Do you have any advice for potential customers?

You must have highly specific goals when you hire SEO Brand. Be as open and honest with them as possible if you want them to meet your goals. If you’re not happy with how things are working out, you have to tell them. If you have a question, ask them even if you’re afraid to sound stupid. 

In other words, you have to help them help you. They’re the experts; they’re the surgeon that does the surgery, but I also have to tell them what my specific problem is so that they don’t operate in the wrong area. 

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of PA DIstance Learning Charter School

Describe what your company does in a single sentence.

We are a public cyber charter school

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• Optimize our search engine presence/ad presence/social media
• Assist in strategic communications related to search engine optimization

SOLUTION

How did you find SEO Brand?

Online Search

Why did you select SEO Brand over others?

• High ratings
• Great culture fit
• comprehensive services and great presentation of the the value proposition

How many teammates from SEO Brand were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO was to work with our school in optimizing our internet presence to achieve a more direct and effective messaging strategy on the web. i.e. more hits, more traffic from our targeted audience. In addition, SEO has assisted us in redeveloping our website, blogs, and social media presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly and monthly metrics for SEO optimization monthly strategic meetings project management software that tracked all changes and work flows (love basecamp!) tangibles like video editing, website adjustments, social media marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response times and project management was among the best i've ever experienced. Stinili was an outstanding lead fo rthe project - always on time, proactive in determining next steps, kind and professional. Paula and James have also been incredibly helpful, knowledgeable and responsive. Danielle was great in the formative aspects of the project and indispensable to our comfort level and knowledge base in the beginning.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yout staff. See the previous message. I would like to employ every member of the team! Their team is very professional, prepared, and kind.

Are there any areas for improvement or something SEO Brand could have done differently?

I truly have none at this point. Truly one of the most enjoyable implementations I have been a part of in 25 years in schools and school leadership. We always felt like SEO's priority.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a men’s clothing manufacturer. We sell clothing wholesale and in the retail space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We’ve hired SEO Brand for SEO services. We were behind in keywords and needed assistance in getting up to date. 

SOLUTION

What was the scope of their involvement?

SEO Brand handles all our SEO services, including keyword research and writing content; the team also assists us with marketing. SEO Brand guides us on content and images for our website to appeal to our target audience. 

What is the team composition?

We work with Eric (SEO Account Manager), and when we need more help, they assign it to us. 

How did you come to work with SEO Brand?

We found them online. 

How much have you invested with them?

We’ve spent around $15,000 with SEO Brand. 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Right after we started working together, we began seeing results. We had nothing before we started, but they have turned that around and have been helping our business. 

How did SEO Brand perform from a project management standpoint?

Everything has been delivered on time and within budget. SEO Brand reviews everything before publishing, and they follow all of our guidelines. The team has excellent communication. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

John (Digital Marketing Manager) and Eric are great to work with. 

What did you find most impressive about them?

SEO Brand assists us with everything, even if there are things they didn’t initially sign on for. They collaborate effectively and are always helpful. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Be clear about what you expect and what you need before you engage with them. It will be more successful if they have a good understanding of what you need. 

BACKGROUND

Please describe your company and position.

I am the Data Analyst & Product Manager of a software company

Describe what your company does in a single sentence.

Developer of software applications for the real estate industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• On a higher level, the objectives were to initiate digital marketing using Google Ads across countries but also to support us in how to organize internally for such activities.

SOLUTION

How did you find SEO Brand?

• Online Search
• Referral

Why did you select SEO Brand over others?

• Great culture fit
• Company values aligned

How many teammates from SEO Brand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to initiate digital marketing using Google Ads across countries. Agency was consulted with: 

• creation of an account structure that also reflects our global company structure and internal processes. 
• reviewing of technical infrastructure and the refinements of KPIs and targets 
• defining a keyword research and marketing strategy. 
• executing the marketing campaigns together with ongoing optimization, recommendations, and insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• efficient marketing spend 
• conversions 
• cost per conversion 
• conversion rates %

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Brand responded quickly to our needs and any change of plans and we are satisfied with their on-time deliveries.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that SEO Brand was unique in their way of understanding and adopt to our business and our company culture.

Are there any areas for improvement or something SEO Brand could have done differently?

Based on this experience, we are satisfied with the work and collaboration.