What evidence can you share that demonstrates the impact of the engagement?
Before SEO Brand, we were spending close to $1,000,000 per year on marketing. I don’t have the exact number, but they’ve helped me save about $600,000 of that. Our business is doing better than before, our conversion rates are higher, and we’ve been able to eliminate positions because of their software.
Our data is also much cleaner, and we’re no longer scrambling to prepare for the holidays. We’re continuing to build new things, like the two third-party marketplaces that I mentioned earlier. It's all about conversion for me, and they're hitting the metrics that we want.
How did SEO Brand perform from a project management standpoint?
My team speaks with their people on a daily basis. They’re very efficient; I’ve only heard positive things. I talk with Michael once a month to review everything. We talk through the numbers and come up with ideas for improvements.
What did you find most impressive about them?
Most software companies and B2B providers will overpromise at the beginning, and I can tell you that SEO Brand doesn’t. Their service is only getting better because they’re efficient and good at what they do. Transparency is also a factor. SEO Brand keeps us updated and lets us know about potential problems.
Another thing that I love about SEO Brand—and you don’t encounter this very often with technology companies—is that they make a point of coming to our office. They send someone once a month to come to sit in on reviews with my team to get a sense of everything that’s happening. It’s nice to have face-to-face interactions, especially during a development project. It’s clear that they want to understand our business needs.
The last thing I’ll say is that they focus on continuous improvement. Their software is managing everything for us on one platform. We’re dealing with 15 different channels that can all be manipulated, and SEO Brand is always looking for ways to make things better.
Are there any areas they could improve?
Any company can improve by bringing more resources to the table, but I haven’t found that to be a problem with SEO Brand. If I were them, I would look into gathering more resources for design optimization. I know that they do that for a variety of other platforms. Outside of design, though, they’ve helped me with a couple of headaches that I’ve had, especially with Shopify.
Do you have any advice for potential customers?
Know that you won’t have to negotiate for a better quote. They’re straightforward people that will give you fair prices. They’re also going to stick to the timelines that they set out. Most of the time, they complete projects at least a week before they’re supposed to be done.
Also, be ready for a team that loves testing. Some of their tests seem like incremental changes, but they often make a huge difference in the long run. Often, addressing a very simple issue can help you avoid a major problem. Because they’re not always fighting against the clock, they’re able to focus on these things.