SEO Brand

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a men’s clothing manufacturer. We sell clothing wholesale and in the retail space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We’ve hired SEO Brand for SEO services. We were behind in keywords and needed assistance in getting up to date. 

SOLUTION

What was the scope of their involvement?

SEO Brand handles all our SEO services, including keyword research and writing content; the team also assists us with marketing. SEO Brand guides us on content and images for our website to appeal to our target audience. 

What is the team composition?

We work with Eric (SEO Account Manager), and when we need more help, they assign it to us. 

How did you come to work with SEO Brand?

We found them online. 

How much have you invested with them?

We’ve spent around $15,000 with SEO Brand. 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Right after we started working together, we began seeing results. We had nothing before we started, but they have turned that around and have been helping our business. 

How did SEO Brand perform from a project management standpoint?

Everything has been delivered on time and within budget. SEO Brand reviews everything before publishing, and they follow all of our guidelines. The team has excellent communication. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

John (Digital Marketing Manager) and Eric are great to work with. 

What did you find most impressive about them?

SEO Brand assists us with everything, even if there are things they didn’t initially sign on for. They collaborate effectively and are always helpful. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Be clear about what you expect and what you need before you engage with them. It will be more successful if they have a good understanding of what you need. 

BACKGROUND

Please describe your company and position.

I am the Data Analyst & Product Manager of a software company

Describe what your company does in a single sentence.

Developer of software applications for the real estate industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Brand to accomplish?

• On a higher level, the objectives were to initiate digital marketing using Google Ads across countries but also to support us in how to organize internally for such activities.

SOLUTION

How did you find SEO Brand?

• Online Search
• Referral

Why did you select SEO Brand over others?

• Great culture fit
• Company values aligned

How many teammates from SEO Brand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to initiate digital marketing using Google Ads across countries. Agency was consulted with: 

• creation of an account structure that also reflects our global company structure and internal processes. 
• reviewing of technical infrastructure and the refinements of KPIs and targets 
• defining a keyword research and marketing strategy. 
• executing the marketing campaigns together with ongoing optimization, recommendations, and insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• efficient marketing spend 
• conversions 
• cost per conversion 
• conversion rates %

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO Brand responded quickly to our needs and any change of plans and we are satisfied with their on-time deliveries.

What was your primary form of communication with SEO Brand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that SEO Brand was unique in their way of understanding and adopt to our business and our company culture.

Are there any areas for improvement or something SEO Brand could have done differently?

Based on this experience, we are satisfied with the work and collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Advanced Endoscopy Inc.; we sell and service endoscopic equipment. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed their SEO expertise to improve our organic ranking. 

SOLUTION

What was the scope of their involvement?

We initially collaborated on what we were looking for, but they’ve taken over everything since then. SEO Brand conducts keyword research and provides us with SEO services to generate leads. The team also adds content to our website and optimizes the speed. 

What is the team composition?

We work with John (Digital Marketing Manager) and another account manager. 

How did you come to work with SEO Brand?

We found SEO Brand through a Google search. 

How much have you invested with them?

We spend around $2,500 a month and have been with them for over three years. 

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in leads, and we think they’re doing a great job. Our organic search ranking has improved, and overall, their results speak for themselves. We’ve worked with other companies in the past and didn’t have the same success that we have with SEO Brand. 

How did SEO Brand perform from a project management standpoint?

The team always stays in budget, and they’re diligent about documentation and making sure we’re updated. We communicate via phone and email. 

What did you find most impressive about them?

The team goes above and beyond and delivers on everything they say they’re going to. We’ve been really impressed with the customer service SEO Brand provides. 

Are there any areas they could improve?

There’s nothing I can come up with. 

Do you have any advice for potential customers?

Make a plan and take SEO Brand’s suggestions, but new customers should bring input as well. If you stay consistent, the results will be there. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a retail store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed help with SEO, marketing, and Google Ads to bring traffic to our website and store.

SOLUTION

What was the scope of their involvement?

SEO Brand helps us with SEO, digital marketing, and website management, and they’re also in charge of our Google Ads campaigns. Initially, they did a full analysis of our company to identify the areas where they thought they could help us improve; there were a lot because we didn’t know much about marketing and advertising back then.

During the analysis phase, SEO Brand took the time to truly understand what we were doing so that they knew the right audience to target using the right keywords. We went back and forth many times to go over the project and what we could improve. Since then, we’ve been working together on those efforts.

Now, SEO Brand helps us with our blogs, which they initially recommended. The blog posting is almost an automated process; they post our blogs on a weekly basis on a certain day at a certain time. As part of our SEO, they’ve also shown us how we can improve the way in which we list our items in Shopify so that Google recognizes them better.

As for the advertising efforts, SEO Brand mainly helps us with Google Ads, but they’ve also created campaigns for Instagram and Meta. Moreover, they’ve helped us improve our domain authority by using around 80 different platforms to promote us.

SEO Brand has also helped us with some email marketing, for which they’ve created templates and automated email campaigns. Whenever there’s an event, holiday, or sale, they usually send an email blast to our customer base.

As for website management, SEO Brand initially helped us redesign our website, creating a completely new design. We simply gave them an idea of what we wanted. Throughout this process, they worked closely with us and gave us recommendations on features they thought would be good for us. Now, they continuously help us change and modify its content and design. They also suggest what else we should do and add to the website.

Our website’s main purpose is to serve as an e-commerce site for our store. It has a blog, an about us page, a contact us page, information about who we are, and some disclaimers. Additionally, it displays our different departments.

In addition to those services, SEO Brand has helped us set everything up for international shipping, which we didn’t do before. This service has included defining the harmonized codes for our products.

What is the team composition?

We work with two managers from SEO Brand, one of whom is our main point of contact. Initially, we worked with another teammate who was in charge of the entire website design.

How did you come to work with SEO Brand?

We found them online as a highly rated company, so we reached out to them. We had worked with other companies in the past, but we didn’t have great experiences. However, once we found SEO Brand, we felt very comfortable and happy with them, so we started working together.

How much have you invested with them?

We pay SEO Brand around $30,000 per year.

What is the status of this engagement?

We started working together around January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been very happy with SEO Brand, and they’ve helped us a lot. Before working with them, we weren’t selling at all through our website. Now, we’ve reached almost six figures in sales with their help, so we’re very satisfied.

Additionally, we rank very high in search results for industry-related terms, such as clothing stores, shopping, and designer clothing. We’ve also seen a significant increase in our organic traffic, which continues to grow every month.

In addition to those results, our site audit percentage score has also increased. When we started working with SEO Brand, we were at 7%. Now, we’re at 88%.

How did SEO Brand perform from a project management standpoint?

We work on a fixed budget, so we haven’t faced overages there. Additionally, SEO Brand has always met their deadlines, and their work is always on point, so we’re very happy with them. 

Moreover, SEO Brand is very responsive. They answer right away when we call them, and whenever we need changes, they implement those within a few days. Moreover, when we give them an idea, they give us their input.

Our main project manager from SEO Brand is very good, so we’re very happy with her also. They send us a detailed report on a monthly basis to show us how we’re performing organically and what the health of our site is. We usually communicate via phone calls and email exchanges.

What did you find most impressive about them?

The thing we like the most about SEO Brand is that they’re very responsive, as I mentioned. Additionally, we feel like they’re go-getters; every time we work on a new project, the results speak for themselves.

Are there any areas they could improve?

There’s nothing SEO Brand could improve on; they’ve been great.

Do you have any advice for potential customers?

Look into them and their reviews and see if SEO Brand is a good company for you to work with. Before working with them, we worked with other companies, and we only wasted time and money.

BACKGROUND

Please describe your company and your position there.

I am a manager for Heatshield Products. Based in Southern California, Heatshield Products is a family-owned company that produces high-quality solutions for issues caused by extreme heat in a number of industries. Using only the highest quality materials, Heatshield Products develops and creates superior, American-made products that solve heat issues of the performance and automotive market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Brand, and what were your goals?

Building a high-quality website that ranks high on Google and other Search Engines.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had gone through several companies that did not see our vision. SEO understood our budget and was a great "bang" for our buck.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were not looking for a major overhaul but needed help with our design. Something more professional to attract the right customers. Faster loading speeds and a better mobile experience.

How many people from the vendor's team worked with you, and what were their positions?

We deal with 1 main team member, but there are several team members who specialize in all aspects of web design, optimization, content, and more.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ranking has increased across most keywords we use in our industry. Our traffic has increased. We are seeing more of the right customers looking for our products.

Describe their project management style, including communication tools and timeliness.

Great communication and easy going describes their management style. We live for Basecamp as we can always go back and see what is going on.

What did you find most impressive or unique about this company?

We do not sell retail currently. We are strange in that we use an ecommerce platform. SEO Brand did not mind and was willing to help us navigate through the opportunities we had.

Are there any areas for improvement or something they could have done differently?

Currently here are no areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m a practice manager for a small, independently owned dental office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

I was seeking to drive more organic traffic to my website.

SOLUTION

What was the scope of their involvement?

SEO Brand provides us with SEO services. Initially, we had an onboarding call where they laid out the strategy for what they were going to do. They also reviewed our website to ensure all the analytics were connected and tracking traffic and set up our conversion goals so that we could see the results of their efforts.

Since then, SEO Brand has helped us with content creation, keyword research, keyword strategies, blog posting, Google My Business posting, and other SEO efforts to help my website rank higher on Google search results for certain keywords. I don’t provide them with any specific guidelines; they do all the work. I only work closely with them to review their work and approve the content and keywords they’re using. They also provide PPC services to their clients, but I only use them for SEO.

What is the team composition?

I regularly work with two people from SEO Brand, including an SEO project manager. This person has a team working behind the scenes.

How did you come to work with SEO Brand?

I found them on Clutch while searching for SEO agencies.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Through Google Analytics and Google Search Console, I’ve been able to see an increase in our overall traffic since working with SEO Brand. Additionally, I’ve seen an increase in the ranking of the keywords we’ve been targeting.

How did SEO Brand perform from a project management standpoint?

SEO Brand’s project management is excellent. They offer very quick communication and are reachable at any moment. Whenever we have questions, they’re quick to respond. From the beginning, they set up a call frequency every two weeks to go over the status of their work and the things they’ll be working on next, so talking to them is very easy and organized. We communicate via Google Meet, email, and Basecamp, which they also use to manage the project.

What did you find most impressive about them?

What has stood out the most about SEO Brand are their commitment to my project and how well they’ve understood my business.

Are there any areas they could improve?

No, I’ve been very happy with how everything has gone so far. Still, If I had some feedback, I know that they would be very responsive to it.

Do you have any advice for potential customers?

Engage with them, have them analyze your project, and see what they have to offer. They’ll give you a very detailed plan, so come prepared with questions and realistic expectations.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a healthcare company, and we focus on software development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to create brand awareness towards our business, along with lead generation.

SOLUTION

What was the scope of their involvement?

SEO Brand does Google Ads, PR, and SEO for us. Their efforts involve collaborative blog content creation, Google profile management, backlinking, and optimizing our website for our search engine needs and attracting more leads to our business. In addition to that, we’ve worked collaboratively on keyword research to develop something that makes sense for our company.

What is the team composition?

We’ve worked with three members of their team, including web developers and SEO specialists.

How did you come to work with SEO Brand?

We found them through a Google search. We decided to go with them based on what they offered and

How much have you invested in them?

We’ve spent around $20,000 with them so far.

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their involvement, our website’s speed on desktop and mobile platforms has increased significantly. Also, our domain authority doubled, which is important for us. In addition, we’re now receiving.  

How did SEO Brand perform from a project management standpoint?

Project management is great; they meet deadlines as expected, deliver everything on time, and have constant touchpoints with us, which is refreshing. In terms of communication, we have biweekly meetings.

What did you find most impressive about them?

Their customer service is outstanding; they’re always available and are happy to help out with our questions. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re a great team.

Do you have any advice for potential customers?

Be prepared for the project by using your time wisely and ensure that they have what you need.

BACKGROUND

Introduce your business and what you do there.

I’m the CFO for Autism Specialty Group. We provide behavior analysis services to children with disabilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed help with social media, advertising, Google Ads, and SEO. We aimed to gain more customers, show up on Google on the first page, create a social media presence, and have our ads right on top.

SOLUTION

What was the scope of their involvement?

SEO Brand manages our whole marketing strategy, but we’ve modified the project a couple of times. We began with SEO because it was the thing that took the longest. Simultaneously, we started with social media management, so they began working with Facebook and Instagram. Additionally, they worked on a campaign to get more customers. We added PPC 4–5 months later, and they’ve managed it too.

They create content for our website and do all the blog, social media posts, and advertising. Also, they did our website optimization. We wrote the content, but SEO Brand. edited it to use the right words for the SEO. Another particular thing that they worked on was the main page of our website; they rearranged it to make it more customer-friendly.

Right now, we’re working on social media, blogs, and emails; we stopped the PPC strategy after 6–7 months. We’re letting the market refresh, and then we’ll see our next steps.

What is the team composition?

We work with a few people, including a primary point of contact that runs everything. 

How did you come to work with SEO Brand?

We found them on Clutch. We called three different companies, but SEO Brand was local. Also, since they were local, they seemed to be more knowledgeable about targeting our area than someone who wasn’t from here.

How much have you invested with them?

We’ve spent more than $100,000. 

What is the status of this engagement?

We began working with them in August 2020, and our relationship is ongoing. We just go along with it, working on things as we see fit.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We meet every two weeks and get briefed on how everything is performing, including PPC, ad spend, and searches. We also measure how many people have reached out to us out of the blue and the impact of social media on the number of followers, shares, and responses. Overall, we’re pretty successful. We get many calls and generate a lot of interest. Additionally, we were looking for employees because the labor market was difficult, and we also got that.

We started from zero and now have close to 1,000 followers on Instagram. Their efforts have worked well, and the growth has been organic. When we were doing SEO, we were on the first page of Google. Our site is regularly in the first five places that come up. Moreover, SEO Brand has been great with the blog posts — since we work in healthcare, it’s a touchy subject.

How did SEO Brand perform from a project management standpoint?

Project management is excellent. They send us everything and use Basecamp for structure. The team sends us emails with the deliverables for approval, and we discuss on calls what we’ll do next. It’s a pretty systematic process.

We communicate through emails, which also end up in Basecamp. Also, we use Google Meets to have our calls.

What did you find most impressive about them?

They listen to us and what we want. We’ve had no issues with their work — when they send content for us to approve, we don’t ever send anything back. SEO Brand listens very well.

Are there any areas they could improve?

I think they’re pretty good, but they could improve website design.

Do you have any advice for potential customers?

If you know what you want, make sure to communicate your vision to them. They’ll do exactly what you asked for. If you don’t know what you want, talk to them and give them examples of competitors. SEO Brand will definitely come up with a strategy for you.

BACKGROUND

Please describe your company and your position there.

I’m the Director of Sales & Marketing for Design Solutions, an interior design firm of top Miami interior designers and high-end architectural experts with a long-standing reputation for turning luxury residential and commercial spaces into distinct lifestyle destinations that reflect each client’s identity and vision

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Brand, and what were your goals?

We work with SEO Brand for marketing purposes including SEO and PPC. The goal is to increase brand awareness and expand our business range. We’re using them in multiple situations currently.

SOLUTION

How did you select this vendor and what were the deciding factors?

I reached out to somebody that we knew in the marketing world, and they’d heard of SEO Brand. It was a personal acquaintance. We liked SEO Brand’s website, and we hadn’t heard anything bad, so at minimum, we wanted to hear what they had to say, but we ended up being very impressed with what they brought to the table.

We let them know what we wanted in the form of a rough framework before our first Zoom call, and they did a lot of background research. At that call, presented on our SEO rankings and some of the areas for improvement they’d identified regarding our web page, SEO, and paid media. Not only did they hear us out, but they told us what they could do. That’s really what sold us to give them a chance.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO Brand is continually optimizing our web page and SEO — handling all the digital wizardry that goes into that including blogs, internal linking, and more. Kelli L. in particular has been extraordinary at meeting our goals and surpassing expectations. They’ve also worked with outside companies to establish external links and provide cross-pollination in that respect.

They also deal with all of our Facebook and Instagram paid media and Google Ads — really, any of the major platforms out there. We work with them to develop and establish our brand name and our company on those platforms.

How many people from the vendor's team worked with you, and what were their positions?

Right now, we have a team of 3–6 people that we deal with regularly, but we’ve had up to 8-10 people engaged with our company at a time. Our standard team is 3-6 people that are continually working on our stuff or overseeing projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve exponentially grown our business and continue to use them in our other business ventures outside of Design. I don’t have the exact numbers, but we look at our statistical metrics like our Google rankings for specific keywords.

They’ve been able to get us on page one for both our ads and our keyword searches. Given the newness of our business and they were able to redesign our entire website, the fact that they’ve been able to get us page one and page two rankings is very impressive. They’ve worked diligently so as these aspects of Google’s algorithm lapse, we’ll start ranking higher and higher.

Describe their project management style, including communication tools and timeliness.

They perform very well. Together, we use Sprout Social, which allows us to go in and see the calendar of what ads are scheduled, review the ads they’ve put together, approve them, and collaborate on any needed changes.

They also use Basecamp, which I’m head over heels for because it allows us, as the end-user, to go in and communicate with their entire team. We can see what projects are up, what their status is, and communicate about them. It also allows for live feedback. It’s a great platform to keep individuals in the know about where everything is. Basecamp is our main communication tool for day-to-day communication, but we also speak over email and Bi-Weekly Zoom meetings.

What did you find most impressive or unique about this company?

Their team functions like it’s a part of my company. When we have communication, they provide feedback and listen to what we’re saying, even if it’s a challenge we’re raising. They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.

Are there any areas for improvement or something they could have done differently?

I don’t have any feedback. Because each industry is different, you’re going to have ups and downs when Google and other platforms change their analytics models. It’s a continual learning curve — not to mention that we’re in a niche business area, so they’ve done an outstanding job coming up to speed.

BACKGROUND

Please describe your company and your position there.

VP, International Digital Marketing at COGENCY GLOBAL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Brand, and what were your goals?

We hired SEO Brand to manage our SEO and increase our organic conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online and decided to go with them because I was impressed with their portfolio and their honesty in quoting a price that worked for our budget and scope of work. We came in willing to spend more than we needed to and they told us that a portion of our budget would be enough to accomplish our goal. They earned my trust right away!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The objective in engaging SEO Brand was to raise our SEO profile. Since work with this agency 3 years ago, we have seen our organic and direct qualified conversions increase. They are very thorough in analyzing our content needs and deliver solutions that improve the health of our website.

How many resources from the vendor's team worked with you, and what were their positions?

Over the 3 years we have been with SEO Brand, we have worked with Pollethe, Marithza, and John and they have all been knowledgable and great to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Rankings for key pages on SERPs have gone up since working SEO Brand and we have also increased the volumne of Organic traffic.

How effective was the workflow between your team and theirs?

Our teams work very well together for the most part.

What did you find most impressive or unique about this company?

Their honesty in the price quoting process when we first started working with them.

Are there any areas for improvement or something they could have done differently?

Content writing wasn't very strong in the beginning but it has improved over time. Training of new agency employees to get up to speed faster on the account would also be helpful.