icepop

BACKGROUND

Please describe your company and position.

I am the Director of Product Marketing of an app

Describe what your company does in a single sentence.

We're the #1 public safety app in the U.S. We help people stay safe with real-time information sharing on emergencies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Email Marketing
• Influencer Marketing

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ice Pop has been a reliable marketing partner. Their team is proactive, creative, and can work with us to iterate quickly on strategies. They helped us build an MVP of an email strategy from the ground up, which we since productized to resurrect churned users. On the creator side, they’ve seamlessly integrated into our workflows—helping brief, and manage creators to produce high-quality content at scale. Communication is clear and fast, and they feel like an extension of our internal team. We recommend icepop to any brand looking to scale marketing strategies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ice Pop helped us scale to sending millions of emails per week while maintaining high deliverability and a strong domain reputation. On the creator side, they managed 1–3 of our top creators end-to-end—handling everything from scouting and signing to content coordination—ensuring consistent output and performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered projects on time. They are available to communicate via Slack and text.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jordan is honest about how to scale programs in marketing. He's available to brainstorm or riff on ideas and bring his team to the table to execute.

Are there any areas for improvement or something icepop could have done differently?

If there’s one area for improvement, it would be tightening up attention to detail on small items—things like final copy tweaks or asset reviews. 

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Keap Athletics

Describe what your company does in a single sentence.

Keap Athletics makes the best shorts with the best pockets on the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Audit Paid Ads
• Audit SEO
• Audit Digital Marketing
• Audit Website Performance

SOLUTION

How did you find icepop?

• Online Search
• Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Highly skilled

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IcePop performed a digital marketing audit on Keap Athletics across all marketing channels, identified opportunities of improvement, and implemented them to great success.

• Audit of all search traffic
• Audit of all paid aids
• Audit of all organic search / social 
• Audit of website conversion funnel

Implemented changes across all 4 aspects that resulted in significant performance gains to our entire marketing program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our marketing spend was 50% more valuable after they implemented their changes to our conversion funnel and digital marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jordan and team always set expectations, proactively updated, and delivered earlier than expected or on time.

Not only were they effective, & professional, I found talking to them energizing, inspiring and fun! They were true partners and offered extremely high care service.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jordan's expertise, drive, and leadership were extremely unique and valuable. He is an expert in all aspects and very hands on to drive value for your business.

Are there any areas for improvement or something icepop could have done differently?

No notes! They were true pros, and looking forward to continued partnership with them.

BACKGROUND

Please describe your company and position.

 I am the Property Manager of a real estate company 

Describe what your company does in a single sentence.

We're a Los Angeles-based real estate development and management company specializing in commercial and residential properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Conduct a comprehensive SEO audit to identify technical issues affecting site performance.
• Perform keyword research to optimize content for better search visibility.
• Provide actionable content recommendations to improve organic search rankings.

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

icepop conducted a comprehensive SEO audit of our website, analyzing technical SEO issues, keyword opportunities, and content optimization strategies. The goal was to improve our search engine rankings, enhance site visibility, and increase organic traffic.

Key Deliverables:

• Technical SEO Audit: A full analysis of site structure, page speed, mobile responsiveness, indexing issues, and metadata optimization.

• Keyword Research: Identification of high-value keywords relevant to our industry to drive targeted traffic.

• Content Recommendations: Suggestions for improving on-page SEO, restructuring existing content, and creating new content to better align with search intent.

• Actionable SEO Strategy: A roadmap outlining specific steps to improve rankings and enhance user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Comprehensive SEO Audit Delivered: Identified key technical issues and provided a detailed analysis of the site’s SEO health.

• Clear Roadmap for Optimization: Provided actionable recommendations for fixing technical issues, improving content, and enhancing site structure.

• Keyword Research & Strategy: Identified high-value keywords to target, creating a foundation for future content optimization.

• Improved Understanding of SEO Priorities: Equipped the team with a prioritized list of changes to enhance search visibility over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

icepop was highly professional and efficient throughout the project. They delivered the SEO audit on time, providing a thorough and well-structured analysis. Their team was responsive, proactive, and always available to address our questions. They clearly communicated their findings and recommendations, ensuring we had a solid understanding of the next steps. Their attention to detail and strategic insights made the entire process seamless and productive.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about icepop was their personalized and hands-on approach. Unlike larger agencies, they took the time to deeply understand our specific needs and challenges. Their recommendations weren’t just generic SEO best practices—they were highly tailored to our website’s structure, content, and technology. The level of detail in their audit and keyword research was impressive, and they ensured that every insight was actionable and aligned with our business goals. Their commitment to our success was evident in the time they spent with us, walking us through their findings and making sure we had a clear path forward.

Are there any areas for improvement or something icepop could have done differently?

No, we were very happy with icepop’s work. Their thorough SEO audit, personalized approach, and clear recommendations exceeded our expectations. If anything, we’re just excited to implement their suggestions and see the results unfold.

BACKGROUND

Please describe your company and position.

I am the Manager of Pioneer distributors LLC

Describe what your company does in a single sentence.

online retail for gaming accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Create a website for my business

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to develop a simple but effective website for our business. We needed a strong landing page that very clearly stated what we do and who we work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was very impressed at how quickly the job was done. The ice pop team really understood what I wanted with minimal amount of instruction and gave me exactly what I was looking for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ice pop did a wonderful job listening to exactly the details that I wanted and what I was looking for on my website. The gaming industry can be complex and I didn't feel like I had to explain every detail as they were quick to understand it by themselves. Their team was able to deliver perfectly on time with results that actually exceeded my expectations 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

With ice pop, I felt like I was working with my friends. While I do prefer to maintain a professional attitude in the work environment, it felt really nice to feel comfortable and speak candidly with them. I didn't feel like I had to speak a certain way or interact with them in a certain way. Working with them was easy and comfortable, and it was a huge breath of fresh air.

Are there any areas for improvement or something icepop could have done differently?

We worked on a relatively small project together and I genuinely had no complaints from their team.

BACKGROUND

Please describe your company and position.

I am the Ceo of TREO LLC

Describe what your company does in a single sentence.

Sell scented candles 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Launch e-commerce web with paid ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Icepop to launch our Facebook / Instagram ad campaign, and they absolutely nailed it. They handled everything from the creative to the strategy, making the entire process seamless. We were very happy with the return on ad spend from our purchases. Their expertise in both ad management and creative execution made a huge difference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ROAS increased substantially and our ads successfully drove customer to our website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered everything on time and were always responsive to our needs, quickly adjusting when necessary. They kept communication clear and efficient, making sure we were on the same page throughout the project. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their genuine care for their clients and their results-driven mentality. They treated our success as their own, always going the extra mile to optimize performance and maximize ROAS. Their dedication, responsiveness, and strategic approach made a real impact on us. 

Are there any areas for improvement or something icepop could have done differently?

We didn't notice anything 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Art Naturals

Describe what your company does in a single sentence.

E-commerce 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Redo website
• SEO
• Google Ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with the team at icepop has been an absolute game-changer for our business! From day one, their expertise in Google Ads, SEO, and Facebook Ads has driven incredible results for us. Our traffic and leads have increased significantly, and their strategic approach to every campaign has made all the difference.

On top of that, the website design they created for us is modern, user-friendly, and has greatly improved our conversion rates. The attention to detail and creativity they brought to the project exceeded our expectations. We couldn’t be happier with the level of professionalism and communication throughout the entire process.

If you’re looking for a marketing agency that delivers on all fronts—Google Ads, SEO, Facebook Ads, and website design—I highly recommend icepop! They truly know how to take your business to the next level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand new website with a higher conversion rate, ranking much higher on a ton of SEO keywords, and our Google ads ROAS has gone up 140%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project manager and channel managers are all organized and deliver things timely. 

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

icepop's work quality is outstanding. We've never worked with a better web designer or SEO manager. Everything is super detailed and well thought out. 

Are there any areas for improvement or something icepop could have done differently?

Not really!

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Open

Describe what your company does in a single sentence.

A transformational body-mind experience. Open bridges science and spirituality to regulate your nervous system and access a new perspective. Breathwork, meditation, and movement blend to deliver a personalized practice that evolves with you – designed by experts in neurobiology, mindfulness, and fitness. 

Practice on the Open app and Open LA studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Drive organic traffic
• Improve the website's authority and credibility
• Become a thought leader in the industry

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Agency Scope of Work

1. Initial SEO Audit and Strategy Development
- Conduct a comprehensive website audit
- Analyze current search engine rankings and traffic
- Identify key competitors and perform competitive analysis
- Develop a customized SEO strategy aligned with business goals

2. On-Page Optimization
- Optimize meta titles, descriptions, and header tags
- Improve internal linking structure
- Enhance content quality and relevance
- Implement schema markup where appropriate

3. Technical SEO
- Improve website loading speed
- Ensure mobile responsiveness
- Fix crawl errors and improve site structure
- Implement SSL certificate if not already in place

4. Content Strategy and Development
- Perform keyword research and analysis
- Develop a content calendar
- Create and optimize new content (blog posts, articles, landing pages)
- Update and optimize existing content

5. Off-Page SEO and Link Building
- Conduct a backlink audit and disavow toxic links
- Develop a link building strategy
- Acquire high-quality, relevant backlinks
- Improve local SEO presence (if applicable)

6. Reporting and Analysis
- Set up and configure analytics tools
- Provide monthly performance reports
- Track key performance indicators (KPIs)
- Offer insights and recommendations based on data analysis

Key Deliverables

1. Initial SEO audit report and strategy document
2. Monthly on-page optimization report
3. Technical SEO implementation report
4. Content strategy document and monthly content calendar
5. Quarterly link building report
6. Monthly performance reports including:
   - Organic traffic growth
   - Keyword rankings
   - Conversion rates
   - Backlink profile analysis
7. Quarterly strategy review and adjustment recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Measurable Outcomes for SEO Project Success

1. Organic Traffic Growth
   - Percentage increase in overall organic traffic
   - Growth in traffic from specific target keywords
   - Increase in new users from organic search

2. Search Engine Rankings
   - Improvement in rankings for target keywords
   - Number of keywords ranking on the first page of search results
   - Increase in featured snippets or other SERP features

3. Conversion Metrics
   - Increase in conversion rate from organic traffic
   - Growth in total conversions from organic search
   - Improvement in revenue generated from organic traffic

4. Engagement Metrics
   - Decrease in bounce rate for organic traffic
   - Increase in average session duration
   - Growth in pages per session for organic visitors

5. Technical SEO Improvements
   - Increase in pages indexed by search engines
   - Reduction in crawl errors
   - Improvement in site speed metrics

6. Backlink Profile
   - Growth in the number of high-quality, relevant backlinks
   - Increase in domain authority or domain rating
   - Improvement in the diversity of referring domains

7. Local SEO 
   - Increase in Google + Yelp for Biz views and actions
   - Improvement in local pack rankings
   - Growth in traffic from location-based searches

8. Content Performance
   - Increase in organic traffic to new and optimized content
   - Growth in social shares and engagement for content
   - Improvement in average time on page for key content pieces

9. Brand Visibility
   - Increase in branded search volume
   - Growth in online mentions and citations
   - Improvement in share of voice compared to competitors

10. ROI Metrics
    - Decrease in cost per acquisition from organic traffic
    - Increase in ROI from SEO activities compared to other marketing channels
    - Growth in lifetime value of customers acquired through organic search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Icepop treats your business like it's their own.

They consistently deliver on time, often beating deadlines, and their responsiveness to our needs has been exceptional. The team is quick to address our questions and concerns, usually within hours, and they keep us well-informed with regular updates.

Their flexibility really shines - when we needed to shift our strategy due to market changes, they swiftly adapted without missing a beat. What I appreciate most is how they blend proactive suggestions with receptiveness to our input, making them feel like a true extension of our team. Their collaborative, results-driven approach has made the entire process smooth and effective for our business.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about icepop is their willingness to do whatever it takes to help us win. Quick to respond, quick to implement, and always with a smile. We feel like a priority. 

Are there any areas for improvement or something icepop could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of Tumble

Describe what your company does in a single sentence.

We sell machine washable rugs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Elevate our SEO with best-in-class keyword optimization
• Drive the brand to land on top SERP placements for key categories
• Refine our thought leadership/blogs

SOLUTION

How did you find icepop?

Online Search

Why did you select icepop over others?

High ratings

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ice Pop supports Tumble’s SEO initiatives through comprehensive keyword refinement and content development. They begin by conducting an SEO audit to identify opportunities for improvement, followed by in-depth keyword research, competitor analysis, and ongoing refinement to ensure Tumble's content ranks for high-value search terms. In addition to keyword discovery, they focus on integrating SEO best practices into Tumble’s content strategy, particularly for blog creation. Ice Pop helps develop SEO-optimized blog posts, ensuring that both new content and updated older content are structured for search engine performance through strategic keyword placement and on-page SEO elements like meta tags and internal linking.

Beyond content, Ice Pop provides technical SEO guidance, offering recommendations to improve website performance to enhance search rankings. They also track and report on Tumble’s keyword rankings, organic traffic, and blog performance, providing monthly updates with insights and strategic adjustments. The overall goal of this collaboration is to position Tumble at the top of search engine results pages, driving organic traffic and increasing brand visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SERP placements
• Keyword rankings 
• Blogs delivered 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ice Pop’s project management is efficient and proactive, maintaining clear communication through Slack and monthly calls. They regularly check in to stay aligned with Tumble’s deadlines and evolving needs, ensuring all tasks and deliverables are on track. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to understanding Tumble’s brand and their agility in adapting to changes. They are not just a service provider but a true partner in helping achieve long-term SEO goals.

Are there any areas for improvement or something icepop could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Founder of House of Leon

Describe what your company does in a single sentence.

E-commerce retailer of furniture and home decor. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

Meta Ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad Campaign Management:

• Audience Targeting & Segmentation: Set up custom audiences, lookalike audiences, and demographic targeting based on client goals.
• Budget Management: Optimize ad spend across Meta platforms, adjusting based on real-time performance.
• A/B Testing: Implement A/B tests for ad formats, creatives, headlines, and CTAs to find the best-performing assets.
• Ad Scheduling & Optimization: Plan the best times to run ads based on audience insights and campaign goals, while continuously optimizing based on performance.

Ad Deployment:

• Setting up Ad Campaigns: Implement campaigns through Meta’s Ads Manager, including bid strategies (cost-per-click, cost-per-impression, etc.).
• Cross-Platform Integration: If relevant, ensure campaigns work effectively across Facebook, Instagram, Messenger, and WhatsApp, providing seamless experiences.
• Ad Approval Process: Manage Meta's ad approval process, ensuring all ads comply with their policies and guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased out ad spend from $100/day to $5,000/day all while being profitable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very good about timing and extremely responsive. 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

He cared about our success as if it were his own. 

Are there any areas for improvement or something icepop could have done differently?

No