icepop

BACKGROUND

Introduce your business and what you do there.

 I’m a property operations assistant at Elmwood Capital Group, a real estate owner, operator, and developer specializing in GSA leases and industrial outdoor storage properties. We deliver lasting value for investors through hands-on project management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with icepop?

 We needed help with our website redesign, development and copywriting.

SOLUTION

What was the scope of their involvement?

 icepop has helped us establish our company as a market leader with a visually impactful and trustworthy online presence. The team has redesigned and redeveloped our website to present past and current projects effectively with clear, structured content and visuals. icepop has also ensured accessibility and a mobile-first design for maximum reach and usability. The team has optimized the site for search engines to improve discoverability and organic reach. icepop has delivered a fast, secure, and easy-to-manage WordPress solution for our internal team.

What is the team composition?

 We’ve worked with two teammates from icepop.

How did you come to work with icepop?

 We found them through a referral and chose them because they had great reviews.

What is the status of this engagement?

 We started working together in the second week of August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 icepop has delivered pages and met our timeline.

How did icepop perform from a project management standpoint?

 icepop has delivered on time and adjusted to our schedule. We primarily communicate via email and Google Meet.

What did you find most impressive about them?

 icepop has suggested visually appealing features and other ideas to make things easier for us. The team has complied with our specific requests on copywriting, pictures to use, and more. icepop is always available to review our website and fix issues.

Are there any areas they could improve?

 I can’t think of anything for now.

BACKGROUND

Please describe your company and position.

I am the CEO of The Gleamery

Describe what your company does in a single sentence.

The Gleamery is a modern dental care studio focused on preventative and cosmetic dental treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• SEO

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Services 
Ice Pop Inc. will deliver the following each month: 
Content Creation: 
• Ten (10) SEO-optimized blog post or SEO-optimized landing per month targeting relevant 
keywords and aligned with The Gleamery’s brand voice. 
Keyword Research & Strategy: 
• Ongoing keyword research to uncover high-opportunity search terms, inform content 
direction, and support overall SEO growth. 
Technical SEO: 
• Periodic technical audits to identify and address site issues that may impact organic 
performance (e.g., crawlability, indexing, site speed, etc.). 
Link Building Strategy: 
• Ice Pop Inc. will identify backlink opportunities and share them with The Gleamery team. 
• If The Gleamery elects to move forward with purchasing backlinks, all associated costs will 
be the responsibility of The Gleamery. 
Performance Tracking Dashboard: 
• Access to a custom reporting dashboard with key SEO performance data, including rankings, 
traffic, and engagement metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 3 months we are already ranking #1 on Google on multiple critical keywords!
Icepop has delivered everything included in their scope on-time with a very high quality work product.  They have gone above and beyond the scope on multiple occassions to help us meet our business objectives. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything delivered on time and with high quality work product.  They are incredibly responsive to all of our needs in real-time and have gone above and beyond the scope on multiple occasions to help us hit our business goals.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are organized, professional, and results oriented.  They have delivered 100% of the scope of work they promised and achieved rapid results on a key initiative.  Could not recommend Icepop more highly for SEO, and I'd imagine they are equally as effective in other areas.

Are there any areas for improvement or something icepop could have done differently?

Literally have zero negative feedback.  They have absolutely crushed it!

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Nazarian Plastic Surgery, Spa26, The Skin Spot, and Physique26

Describe what your company does in a single sentence.

Nazarian Plastic Surgery and Spa26 offer a full range of cosmetic services, from advanced surgical procedures like facelifts, breast augmentation, and body contouring to non-invasive treatments such as lasers, injectables, skin tightening and resurfacing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Digital marketing strategies
• Email marketing
• Google and social media advertising

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We retained Icepop to develop and implement digital marketing strategies and advertisements to promote our businesses online. They have been instrumental in driving our business's growth by crafting compelling campaigns that not only attract new customers but also strengthen our brand identity. Their strategic approach combines innovative design, targeted advertising, and data-driven insights to effectively reach the right audience across multiple platforms. 
They’ve helped us define and refine our brand voice, ensuring consistency in every touchpoint while also implementing smart retention strategies that keep our existing customers engaged and loyal. Their expertise has significantly impacted our visibility and long-term customer relationships.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in brand awareness through increased social reach and impressions
• Expansion of email list and improved engagement rates
• Higher customer satisfaction and re-engagement success
• Improved click-through rates on ads and emails
• Strong return on ad spend (ROAS) from campaigns
• Increased revenue directly attributed to digital marketing efforts
• Growth in revenue from key digital channels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team at our digital marketing agency has been nothing short of exceptional. Their organization, communication, and attention to detail have ensured that every campaign runs smoothly, on time, and within scope. Huge shoutout to Emily, our incredible project manager, whose leadership and coordination make every project feel effortless. 
We also want to recognize Chris and Genevieve for their outstanding work in graphic and content writing. Together, they consistently elevate our campaigns with creativity and impact. A special thanks to Jordan, the Founder, whose expert oversight and strategic vision guide the entire team and ensure our marketing efforts are always aligned with our bigger goals. Thanks to this talented team, our brand and marketing efforts have reached new levels of success.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their exceptional customer service.  The team is responsive, attentive, and truly invested in our success, making every interaction smooth and productive. Just as impressive was how they felt like a true extension of our company; they immersed themselves in our brands and goals so fully that it felt like we had gained an in-house team rather than hired an outside agency.

Are there any areas for improvement or something icepop could have done differently?

Nothing comes to mind.  

BACKGROUND

Please describe your company and position.

I am the Director of Product Marketing of an app

Describe what your company does in a single sentence.

We're the #1 public safety app in the U.S. We help people stay safe with real-time information sharing on emergencies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Email Marketing
• Influencer Marketing

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ice Pop has been a reliable marketing partner. Their team is proactive, creative, and can work with us to iterate quickly on strategies. They helped us build an MVP of an email strategy from the ground up, which we since productized to resurrect churned users. On the creator side, they’ve seamlessly integrated into our workflows—helping brief, and manage creators to produce high-quality content at scale. Communication is clear and fast, and they feel like an extension of our internal team. We recommend icepop to any brand looking to scale marketing strategies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ice Pop helped us scale to sending millions of emails per week while maintaining high deliverability and a strong domain reputation. On the creator side, they managed 1–3 of our top creators end-to-end—handling everything from scouting and signing to content coordination—ensuring consistent output and performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered projects on time. They are available to communicate via Slack and text.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jordan is honest about how to scale programs in marketing. He's available to brainstorm or riff on ideas and bring his team to the table to execute.

Are there any areas for improvement or something icepop could have done differently?

If there’s one area for improvement, it would be tightening up attention to detail on small items—things like final copy tweaks or asset reviews. 

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Keap Athletics

Describe what your company does in a single sentence.

Keap Athletics makes the best shorts with the best pockets on the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Audit Paid Ads
• Audit SEO
• Audit Digital Marketing
• Audit Website Performance

SOLUTION

How did you find icepop?

• Online Search
• Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Highly skilled

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IcePop performed a digital marketing audit on Keap Athletics across all marketing channels, identified opportunities of improvement, and implemented them to great success.

• Audit of all search traffic
• Audit of all paid aids
• Audit of all organic search / social 
• Audit of website conversion funnel

Implemented changes across all 4 aspects that resulted in significant performance gains to our entire marketing program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our marketing spend was 50% more valuable after they implemented their changes to our conversion funnel and digital marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jordan and team always set expectations, proactively updated, and delivered earlier than expected or on time.

Not only were they effective, & professional, I found talking to them energizing, inspiring and fun! They were true partners and offered extremely high care service.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jordan's expertise, drive, and leadership were extremely unique and valuable. He is an expert in all aspects and very hands on to drive value for your business.

Are there any areas for improvement or something icepop could have done differently?

No notes! They were true pros, and looking forward to continued partnership with them.

BACKGROUND

Please describe your company and position.

 I am the Property Manager of a real estate company 

Describe what your company does in a single sentence.

We're a Los Angeles-based real estate development and management company specializing in commercial and residential properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Conduct a comprehensive SEO audit to identify technical issues affecting site performance.
• Perform keyword research to optimize content for better search visibility.
• Provide actionable content recommendations to improve organic search rankings.

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

icepop conducted a comprehensive SEO audit of our website, analyzing technical SEO issues, keyword opportunities, and content optimization strategies. The goal was to improve our search engine rankings, enhance site visibility, and increase organic traffic.

Key Deliverables:

• Technical SEO Audit: A full analysis of site structure, page speed, mobile responsiveness, indexing issues, and metadata optimization.

• Keyword Research: Identification of high-value keywords relevant to our industry to drive targeted traffic.

• Content Recommendations: Suggestions for improving on-page SEO, restructuring existing content, and creating new content to better align with search intent.

• Actionable SEO Strategy: A roadmap outlining specific steps to improve rankings and enhance user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Comprehensive SEO Audit Delivered: Identified key technical issues and provided a detailed analysis of the site’s SEO health.

• Clear Roadmap for Optimization: Provided actionable recommendations for fixing technical issues, improving content, and enhancing site structure.

• Keyword Research & Strategy: Identified high-value keywords to target, creating a foundation for future content optimization.

• Improved Understanding of SEO Priorities: Equipped the team with a prioritized list of changes to enhance search visibility over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

icepop was highly professional and efficient throughout the project. They delivered the SEO audit on time, providing a thorough and well-structured analysis. Their team was responsive, proactive, and always available to address our questions. They clearly communicated their findings and recommendations, ensuring we had a solid understanding of the next steps. Their attention to detail and strategic insights made the entire process seamless and productive.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about icepop was their personalized and hands-on approach. Unlike larger agencies, they took the time to deeply understand our specific needs and challenges. Their recommendations weren’t just generic SEO best practices—they were highly tailored to our website’s structure, content, and technology. The level of detail in their audit and keyword research was impressive, and they ensured that every insight was actionable and aligned with our business goals. Their commitment to our success was evident in the time they spent with us, walking us through their findings and making sure we had a clear path forward.

Are there any areas for improvement or something icepop could have done differently?

No, we were very happy with icepop’s work. Their thorough SEO audit, personalized approach, and clear recommendations exceeded our expectations. If anything, we’re just excited to implement their suggestions and see the results unfold.

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of Savor Beauty

Describe what your company does in a single sentence.

We are a Korean skincare company that also offers facials in our NYC spas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Brand Awareness
• Increase in sales
• SEO optimization

SOLUTION

How did you find icepop?

Online Search

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop creates campaigns using our products to target specific customers that will convert. They handle our Meta Ads, Google Ads, and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Icepop team is a pleasure to work with and has helped us increase spa bookings as well as overall sales. Our Digital Ad quality has greatly improved since working together, and Jordan always provides great advice for improving our ads and making them even more effective. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Icepop team is a pleasure to work with. Deliverables are always met, and if we need help with anything, even outside of office hours, we can always count on them to get back to us quickly! 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Our team loves working with Icepop because we can always trust them to deliever great, consistent results. We feel that they care about our company just as we do!

Are there any areas for improvement or something icepop could have done differently?

No! We are more than satisfied with our experience working together.

BACKGROUND

Please describe your company and position.

I am the Manager of Pioneer distributors LLC

Describe what your company does in a single sentence.

online retail for gaming accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Create a website for my business

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to develop a simple but effective website for our business. We needed a strong landing page that very clearly stated what we do and who we work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was very impressed at how quickly the job was done. The ice pop team really understood what I wanted with minimal amount of instruction and gave me exactly what I was looking for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ice pop did a wonderful job listening to exactly the details that I wanted and what I was looking for on my website. The gaming industry can be complex and I didn't feel like I had to explain every detail as they were quick to understand it by themselves. Their team was able to deliver perfectly on time with results that actually exceeded my expectations 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

With ice pop, I felt like I was working with my friends. While I do prefer to maintain a professional attitude in the work environment, it felt really nice to feel comfortable and speak candidly with them. I didn't feel like I had to speak a certain way or interact with them in a certain way. Working with them was easy and comfortable, and it was a huge breath of fresh air.

Are there any areas for improvement or something icepop could have done differently?

We worked on a relatively small project together and I genuinely had no complaints from their team.

BACKGROUND

Please describe your company and position.

I am the Ceo of TREO LLC

Describe what your company does in a single sentence.

Sell scented candles 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Launch e-commerce web with paid ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Icepop to launch our Facebook / Instagram ad campaign, and they absolutely nailed it. They handled everything from the creative to the strategy, making the entire process seamless. We were very happy with the return on ad spend from our purchases. Their expertise in both ad management and creative execution made a huge difference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ROAS increased substantially and our ads successfully drove customer to our website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered everything on time and were always responsive to our needs, quickly adjusting when necessary. They kept communication clear and efficient, making sure we were on the same page throughout the project. 

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their genuine care for their clients and their results-driven mentality. They treated our success as their own, always going the extra mile to optimize performance and maximize ROAS. Their dedication, responsiveness, and strategic approach made a real impact on us. 

Are there any areas for improvement or something icepop could have done differently?

We didn't notice anything 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Art Naturals

Describe what your company does in a single sentence.

E-commerce 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Redo website
• SEO
• Google Ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with the team at icepop has been an absolute game-changer for our business! From day one, their expertise in Google Ads, SEO, and Facebook Ads has driven incredible results for us. Our traffic and leads have increased significantly, and their strategic approach to every campaign has made all the difference.

On top of that, the website design they created for us is modern, user-friendly, and has greatly improved our conversion rates. The attention to detail and creativity they brought to the project exceeded our expectations. We couldn’t be happier with the level of professionalism and communication throughout the entire process.

If you’re looking for a marketing agency that delivers on all fronts—Google Ads, SEO, Facebook Ads, and website design—I highly recommend icepop! They truly know how to take your business to the next level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand new website with a higher conversion rate, ranking much higher on a ton of SEO keywords, and our Google ads ROAS has gone up 140%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project manager and channel managers are all organized and deliver things timely. 

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

icepop's work quality is outstanding. We've never worked with a better web designer or SEO manager. Everything is super detailed and well thought out. 

Are there any areas for improvement or something icepop could have done differently?

Not really!