icepop

BACKGROUND

Please describe your company and position.

I am the Founder of House of Leon

Describe what your company does in a single sentence.

E-commerce retailer of furniture and home decor. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

Meta Ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad Campaign Management:

• Audience Targeting & Segmentation: Set up custom audiences, lookalike audiences, and demographic targeting based on client goals.
• Budget Management: Optimize ad spend across Meta platforms, adjusting based on real-time performance.
• A/B Testing: Implement A/B tests for ad formats, creatives, headlines, and CTAs to find the best-performing assets.
• Ad Scheduling & Optimization: Plan the best times to run ads based on audience insights and campaign goals, while continuously optimizing based on performance.

Ad Deployment:

• Setting up Ad Campaigns: Implement campaigns through Meta’s Ads Manager, including bid strategies (cost-per-click, cost-per-impression, etc.).
• Cross-Platform Integration: If relevant, ensure campaigns work effectively across Facebook, Instagram, Messenger, and WhatsApp, providing seamless experiences.
• Ad Approval Process: Manage Meta's ad approval process, ensuring all ads comply with their policies and guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased out ad spend from $100/day to $5,000/day all while being profitable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very good about timing and extremely responsive. 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

He cared about our success as if it were his own. 

Are there any areas for improvement or something icepop could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the COO of Culprit Underwear

Describe what your company does in a single sentence.

Culprit Underwear is an online E-comm apparel brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Marketing management
• Marketing ads
• Improvement across the board with marketing strategy and costs

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing ads. Peformance. Strategy. Meetings. Opionons. Support. Overall improvement and optimization of Marketing across the board. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have lowered our CAC and improved our optimization on spend. Improved branding on emails and sms. Created a flow and stlye that works for us and our customer with Icepops help. SEO has been greatly improved from their teams help. Even design has been helpful with website and email and sms appearance for conversion optimization. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ON time. Meets when we need. Is always available to brainstorm and de-brief with new vendors and new ideas, campaigns, sales, and strategies. 

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Down to earth. Honest. Data driven and realistic. No showboating and no excuses. This is how every marketing agency should act. 

Are there any areas for improvement or something icepop could have done differently?

Sometimes finding times to meet for longer than a 20/30 mins can be tough, but other than this we dont have complaints or constructive criticism. 

BACKGROUND

Please describe your company and position.

I am the owner of an online retail company 

Describe what your company does in a single sentence.

we're an online kids clothing boutique 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• expand our customers via google + social media

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ice Pop helped us grow our brand and reach more customers through seo and social media ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

our company has signifiantly grown over the years and continue to grow 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they delivered on time and were on top of all our projects. From updating our ads, changing keywords, creating blog posts, etc. They were always available for a quick call or meeting to discuss how things are going and the next steps  

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

easy to work with, understood my industry and goals, and just felt comfortable. 

Are there any areas for improvement or something icepop could have done differently?

none 

BACKGROUND

Please describe your company and position.

I am the PArtner of Osmo Salt

Describe what your company does in a single sentence.

We sell premium finishing and seasoning salts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Increase sales

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop took over our entire paid budget. They are running not just Meta ads for us but tiktok, amazon, walmart, and 3 other channels. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to double our ROAS and saw a huge lift in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and never had to follow up. They always presented new and innovative ideas. 

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail! They want you to win!

Are there any areas for improvement or something icepop could have done differently?

They have been fantastic to work with. They respond sometimes too quick!