Technical SEO Manager and Team Leader at Insightland, with extensive experience in e-commerce. She specializes in technical analysis that drives business decisions and measurable results, as well as AI Search – from strategy to performance evaluation. A passionate advocate of SXO and behavioral data analysis, she co-created the AI Search service – an evolution of SEO built on vector semantics. She loves asking “why” and finding answers in data, believing that the best solutions stem from curiosity, context, and a deep connection between SEO and business objectives.