Award Winning Agency Located In NY & Pittsburgh

GOLD VERIFIED

It's difficult for brands to stand out in a competitive digital landscape.

Huemor is a website design and development agency focused on adding value to B2C and B2B brands by combining unique storytelling, web development, and design to create memorable digital products people love.

Our Expertise:

Digital Stategy, UI/UX, Full-Stack Web Development, E-commerce, Conversion Optimization

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
New York, NY
headquarters
  • 500 7th Avenue, 12th Floor
    New York, NY 10018
    United States
other locations
  • 6401 Penn Ave Suite 209
    Pittsburgh, PA 15206
    United States

Portfolio

Key clients: 

American Crew Geico Henry Schein The Humane Leauge Live Nation NBC Sports M&C Saatchi Netted The Special Olympics United Way Webby Awards STV Inc

Navatar Group – B2B, Company Website, Salesforce Integration Image

Navatar Group – B2B, Company Website, Salesforce Integration

Marrying Tech And Finance

The tech world is complicated, flooded with a dizzying number of custom solutions and integrations. The finance world complicated, too, entangled with labyrinthine regulations and constantly shifting markets. Navatar specializes in providing technology solutions for finance companies, which requires expertise that blends the intricacies of both fields. They came to us because

their website was outdated and had grown to a point where the amount of information presented overwhelmed users. We figured out how to communicate a complex message without trying to say too much.

View Full Case StudyView Live Site

Buechel Stone – B2B, Ecommerce Image

Buechel Stone – B2B, Ecommerce

Quality Set In Stone

You might not expect a stone quarry to push the envelope when it comes to its brand. Then again, you might not expect a stone quarry to pioneer industry-leading initiatives in sustainability and product innovation — we’re talking about stone, after all: how much could it be improved? Buechel Stone isn’t just a quarry, though, so their website couldn’t just be a website.

They

didn’t ask for a portfolio, so we built them a Brag Book. They don’t run e-commerce, so we built them a cart system that connects customers with trusted dealers. And if you’re looking for help, they didn’t want to just send you to a contact form or a 1-800 number, so we built a resource center where they could share all of their CAD drawings, 3-D prototypes, and installation tutorials so architects, contractors, consultants, and even adventurous DIYers can begin designing their projects.

View Full Case StudyLive Website

Rug & Home - Full Rebuild Image

Rug & Home - Full Rebuild

Overview

Rug & Home, a successful brick and mortar home furnishings retailer founded in 1994 was plagued by an inconsistent and ineffective online presence. We were presented with three distinct challenges; make 40K+ SKUs intuitive to interact with and easy to find, align the in-store experience with the online experience, and improve the website’s architecture, but maintain search

rankings.

Expertise Applied

Digital Strategy ― UI/UX ― Full-stack Development

Key Features

Shopify Plus ― Social Sales Integration ― Google Walkthrough Integration

Awards Won

Davey, Gold, Ecommerce SIte

Davey, Silver, Online Shopping

W3, Gold, Ecommerce Site

 

Read the full case study here →

Live Nation - Media & Sponsorship Image

Live Nation - Media & Sponsorship

Overview

Live Nation is one of the largest and most well known companies in the live entertainment space for selling out shows and events. The Media & Sponsorship division is focused on pairing companies with these shows and events for targeted, impression rich advertising opportunities. Our job was to communicate what the Media & Sponsorship division did and how much of an advertising powerhouse their

creative team was.

Expertise Applied

Digital Strategy ― UI/UX ― Full-stack Development

Key Features

Wordpress CMS ― Salesforce Integration

Read the full UX case study here →

NBC Sports - Campaign Site Image

NBC Sports - Campaign Site

Overview

Premier League soccer is one of the world’s biggest sporting events, with fans tuning in day and night from around the world to catch live games. The TV broadcasts they watch are famously exciting, but the best way to enjoy a game isn’t from a couch; it’s with a rowdy group of fans all cheering on the same club. For NBC’s Premier League coverage, fans were encouraged to find pubs that supported their

teams and enjoy the games with a crowd. This experience was first promoted by NBC Sports with the Matchmaker app, which introduced fans to pubs that supported their team.

Expertise Applied

Digital Strategy ― UI/UX ― Full-stack Development

Key Features

Drupal CMS ― Custom Multi-channel Social feed

Awards Won

Davey, Gold, Contest Site

 

Read the full UX case study here →

American Crew - All Star Challenge Image

American Crew - All Star Challenge

Overview

Each year, American Crew puts out a call to determine the best stylists in the world and subject them to a fierce head-to-head challenge. By the end, the best representation of the American Crew Man is left standing, winner of $10,000 and a place among the industry’s finest, with press and exposure that can transform a career. It was up to us to provide the platform to make it

happen.

Expertise Applied

Digital Strategy ― UI/UX ― Full-stack Development

Key Features

Drupal CMS ― Entry Manager ― Custom Entry Export ― Twitter Feed

Awards Won

Davey, Gold, Cosmetics & Beauty

W3, Gold, Online Shopping

 

Read the full UX case study here →

Reviews

Sort by

WordPress Design & Dev for Window & Door Manufacturer

"Their attention to detail and constant feedback most impressed us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2020
Project summary: 

HUEMOR provided full stack development services to update an online presence and increase visibility for a window and door manufacturer. They built a responsive WordPress site and conducted WordPress training.

The Reviewer
 
11-50 Employees
 
Avenel, New Jersey
Supervisor, Artistic Windows & Doors
 
Verified
The Review
Feedback summary: 

HUEMOR delivered a superior website that received praise for its visual appeal and mobile responsiveness. They built the platform to support seamless and cost-efficient updates, satisfying the project’s objective. They not only ensured the project continued on schedule but also remained flexible.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company’s a custom window and door manufacturer based in New Jersey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We had a really old site that wasn’t interactive. We wanted a more up-to-date and visible website that would enable us to reach clients such as architects, builders, and homeowners.

SOLUTION

What was the scope of their involvement?

HUEMOR created a brand-new responsive website. They built the site from top to bottom using the Spaceship theme from WordPress. HUEMOR also trained us on how to use WordPress.

What is the team composition?

We had regular calls with a project manager and a designer. However, there were more people involved in the project from HUEMOR’s team.

How did you come to work with HUEMOR?

One of our team members searched for providers and found HUEMOR online. After looking at their work, we decided to interview them along with other companies. We loved what HUEMOR had to offer.

How much have you invested with them?

We spent within a range of $50,000.

What is the status of this engagement?

We started the project around January, and it wrapped up in August 2020. The project was extended because of the lockdown.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the site’s visuals to how it displays on phones, I'm extremely happy with HUEMOR’s work. I love the website.

This was a fresh start for us. Their team built the website for the future and made it easy for us to change the platform’s content. It blows my mind to know that we can grow the site over the next year without having to spend more money. It’s just there for us. As we recently launched the site, it’s too early to speak about any metrics.

How did HUEMOR perform from a project management standpoint?

In addition to weekly meetings, we communicated via phone and email. They used a tracking system that outlined the website and allowed us to comment on it. We went over any changes during our midweek meetings. The system also kept target dates for each item.

Their service was stellar. HUEMOR was on top of our requests and kept us on task. We wouldn’t have finished the project if they didn’t stay on top of us. Their team couldn’t have done a better job. They were unbelievably engaging.

What did you find most impressive about them?

Their attention to detail and constant feedback most impressed us. They kept up on us but never in a negative way. If needed, their team stretched goals a bit. Being flexible is what made HUEMOR great.

Are there any areas they could improve?

I can’t give them any improvement comments. They did a great job.

Do you have any advice for future clients of theirs?

Partnering with HUEMOR will help you achieve your goals. They’re the total package and brought it all together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Law Firm Management Software Company

"They take abstract ideas and create actionable results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2019 - Ongoing
Project summary: 

HUEMOR developed a website from scratch and created a WordPress overlay to ensure an easy-to-use backend. They did a phased rollout of the site that aligned with internal marketing timelines.

The Reviewer
 
51-200 Employees
 
Cincinnati, Ohio
Digital Marketing Strategist, Software Implementation Firm
 
Verified
The Review
Feedback summary: 

Since the landing page launched, traffic from organic search has gone up and customer feedback has been positive. HUEMOR communicated effectively throughout the project and pushed the project forward with their strong organizational skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work with a company that develops Enterprise Resource Planning systems (ERPs) for the legal industry. Our software systems manage everything from billing and timekeeping to general operations and business analytics. I am responsible for the digital marketing outreach of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We were preparing to move into a new phase in the company's history which required a rebranding and realignment of strategy. Our team needed a website studio that could help us revamp our web presence to personify our future trajectory rather than relying on our past. We needed our new website to be representative of where we were going, so we needed a creative team that we could trust to handle the task of embracing the future without ignoring our past. We also needed something that would be unique to our company and easier to navigate for our customers.

SOLUTION

What was the scope of their involvement?

HUEMOR built our site completely from scratch. They have a proprietary overlay over WordPress which allows us to make changes and access the site easier and faster without needing to know the coding languages on the back end to make updates.

HUEMOR was able to structure a phased rollout of our site to align with our internal marketing timelines.

What is the team composition?

We have a project manager, and I think there are 5–10 designers and developers.

How did you come to work with HUEMOR?

I found them through Clutch. I bounced around a few lists online and scheduled a lot of reference calls with other studios, but Clutch was the main source because it had the best reviews.

When we looked at their portfolio and connected by phone, our team was impressed that HUEMOR consistently created custom builds based on whoever the client was, and didn’t just rely on pre-existing templates or generic designs. I spoke with Mike early on and was excited by the creative capacity of his team.

What is the status of this engagement?

The project kicked off in late 2019, launching our first phase in February of 2020, and we’ve recently move onto the second larger phase of the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The difference between the site now and what we had before is night and day. It’s reflective of the change in our branding and persona. When it comes to SEO, our organic traffic has increased dramatically. It’s well-structured on the backend so it ranks more highly in SERP which helps bring in new leads who otherwise would have never found our site.

We’ve also had a lot of positive feedback from our existing customers. They like that it’s really showing the direction our company is going in, and it shows our commitment to investing in their future.

From a sales standpoint, the people filling out our forms more closely resemble the audience we’re trying to connect with.

How did HUEMOR perform from a project management standpoint?

They use Asana and InVision. As far as communication goes, they’ve been stellar. Aligning everyone is a monumental task, and she on it at all times. There has never been a point where I’ve felt like I was waiting on them. They’re always pushing the project forward. Not only do they stick to timelines, but they’re also capable of doing an amazing amount of work in a short period of time.

What did you find most impressive about them?

We selected them over other vendors because every site that they build is very unique to that company. When I was initially researching studios, it looked like some other companies were repurposing the same designs/templates over-and-over. With HUEMOR, each page is unique. They take abstract ideas and create actionable results. It really helped in the initial brainstorming to have their expertise because I could throw out some crazy idea or have a completely irrational opinion and they would either look into it or layout why a different direction would produce a stronger outcome. 

They become genuinely invested in the project and are willing to push back when they feel it is important which was absolutely critical when selecting a studio.

Are there any areas they could improve?

Honestly, not yet. I've genuinely enjoyed working with their team.

Do you have any advice for potential customers?

Know your team's timeline, resources, and priorities. A lot of it is making sure that you can keep up. Our project manager has been outstanding, so I would definitely recommend Emily if she's available. Trust their experience, provide feedback every chance you get to ensure everyone stays on the same page and know your ultimate goals to avoid project scope creep.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Development for a Healthcare Company

“HUEMOR is incredibly creative in everything they do.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - Oct. 2019
Project summary: 

HUEMOR designed and developed a website from scratch for an employer sponsored healthcare company. This included copywriting services, site layout, and SEO.

The Reviewer
 
11-50 Employees
 
New York, New York
Vice President of Marketing, Healthcare Company
 
Verified
The Review
Feedback summary: 

The site features a streamlined and modern design, exceeding the expectations of the internal team. HUEMOR is responsive and adaptable, working to meet the needs of the client and provide a high level of customer support. The team is innovative, knowledgeable, and dedicated.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of marketing at a healthcare company. We provide employer-sponsored insurance for groups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

When we were founded in 2017, we didn’t have a real website, just a page announcing that we are a company with very little information about us. We wanted to launch a full official website to help people understand who we are, our attitude, and our tone of voice.

SOLUTION

What was the scope of their involvement?

HUEMOR developed and designed a new website for us from scratch. Our team provided a lot of written content, but they were responsible for copywriting, design, the site’s layout, and SEO. We were looking for a modern, mobile-friendly site to set ourselves apart. 

What is the team composition?

On a day to day basis, we worked with two members of the Huemor team. Altogether, we worked with four people, including a copywriter, project manager, and UX designer.

How did you come to work with HUEMOR?

I found HUEMOR on Clutch after looking online. We wanted a highly rated company, so we read through reviews and reached out for a quote. I talked to a handful of companies, but HUEMOR had the best prices compared to other agencies.

How much have you invested with them?

We have invested about $75,000.

What is the status of this engagement?

Our engagement with HUEMOR ran from March–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of the website is really high. From right off the bat, everything they designed was really unique and modern. HUEMOR could understand what we were looking for and formulate it visually for us. 

They were very committed to making sure there weren’t any bugs. The website feels like that of a much more established entity than it did before. It wraps up our brand and messaging well.

How did HUEMOR perform from a project management standpoint?

HUEMOR is very flexible. They use internal project management tools, but because I prefer email they were willing to work with me on that. That was really nice. Our project manager was really on top of things and did a great job.

What did you find most impressive about them?

HUEMOR is incredibly creative in everything they do. They were able to come up with a solution for every problem we had, including building a separate login for our designated partners. It was a really unique idea that was perfect for us.

Are there any areas they could improve?

I don’t blame them for this, but they typically launch their websites in the middle of the day. This works well for new businesses, but as an established business that wasn’t the best solution for us. We didn’t push back on it and it ended up being a bit of a problem for us since we were down for a few hours.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Redesign for Digital Marketing Firm

“We were always confident that they could deliver solid work in a timely fashion.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sep. - Oct. 2019
Project summary: 

HUEMOR helped an SEO and social media company elevate their branding and online presentation through a website redesign. They’re now working on a second version with animation.

The Reviewer
 
11-50 Employees
 
Patchogue, New York
Scott Darrohn
Co-Founder, Fishbat Media
 
Verified
The Review
Feedback summary: 

The engagement resulted in an increase in traffic, leads, and conversions. Identifying branding goals upfront, the team guided their partner through a smooth development process. Using their effective communication skills to their advantage, they used Slack to interface instantaneously.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company started up many years ago, when I was using SEO as a way to generate leads. My brother and partner had been in that traditional media business, specifically managing two large radio stations. He left to start up a social media agency. SEO and social media were not common fields to combine at the time, so we decided to go for it to create something bigger. I’m a co-founder and managing partner there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

HUEMOR is good at creating highly convertible websites. While we’re able to create websites ourselves, we wanted a third-party perspective on our brand and company. It was important to us to have an outsider come in to help us recognize the strong points we may not be attuned to in our day-to-day work.

SOLUTION

What was the scope of their involvement?

They assisted in building our website, creative, and content that exists on the site. While there wasn’t anything too complex with the functionality, they were tasked with understanding our brand and highlighting our major selling points throughout the development. In short, they provided a different perspective on what we offer and incorporated it into the product. We’re currently working on the second version of the site, which will have robust design and animation elements. 

What is the team composition?

We had a project manager and worked with about three other teammates.

How did you come to work with HUEMOR?

We had an existing relationship with them, and I’m always impressed with the creativity they bring to projects. Their ability to turn around websites in a relatively speedy manner also appealed to me.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We worked together on the first website from in September–October 2019. Our teams are still collaborating on the second website project, though.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an instant uptick in leads after the redesign of the website. The conversion rates from that have been pretty good.   

How did HUEMOR perform from a project management standpoint?

The communicative flow was good through Slack. We were always confident that they could deliver solid work in a timely fashion through our communications systems. They met deadlines and got back to us about our questions within hours. Slack allowed us to communicate pretty quickly. 

What did you find most impressive about them?

Their step-by-step process really appealed to me. Starting with identifying brand goals and objectives and then applying that initial conversation to everything else was helpful

Are there any areas they could improve?

I can’t think of anything. We’ve really enjoyed our experience with them. When we could’ve switched to another service provider, we decided against it because of the quality of their work.

Do you have any advice for potential customers?

At the beginning of the relationship, you need to be able to define your goals, objectives, and target audience. That’ll help you get an understanding of what type of identity you want your brand to have.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d surely recommend them.

Shopify Web Design for Packaging Manufacturer

“They were hired to do certain tasks that were not achieved well, with some tasks not achieved at all.”

Quality: 
1.0
Schedule: 
1.0
Cost: 
1.0
Willing to refer: 
1.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

HUEMOR developed a Shopify website for a packaging manufacturer. After assessing the business needs, the team suggested the new e-commerce platform and continues to resolve bugs. This review includes the vendor's response.

The Reviewer
 
11-50 Employees
 
Long Grove, Illinois
David Molo
Owner, Paper Tube Co.
 
Verified
The Review
Feedback summary: 

Although HUEMOR delivered a website, the platform was not produced on time and the quality of work did not meet expectations. Company leadership intervened to improve communication as the team provided responses inconsistently. They did not guide the process, which resulted in duplicate efforts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of a packaging manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We outgrew our WordPress website. The platform was slow and had an outdated theme that was almost ready to break. We wanted a partner to develop a new look and feel to improve our UX.

SOLUTION

What was the scope of their involvement?

Before we started the project, we described our business to HUEMOR in detail, including what we do, how we do it, and our customer profile. The business is split into two units: an e-commerce component to sell stock inventory products that would ship quickly and with no minimum order quantity, and a custom packaging manufacturing component. The site's UX needed to guide the customer from the time they enter the site to them determining whether they're an e-commerce shopper or needed a more complex product, which would connect them with an account representative through a web form submission, starting the customization process. We provided exact functionality and specifications we needed to develop for the website and HUEMOR confirmed everything was achievable. Based on that information, HUEMOR recommended transitioning to a Shopify website, which was also a familiar platform to them. The team provided logical feedback for going with Shopify and we have agreed to switch. Our team created new content (imagery and content) from scratch because the existing content didn’t fit the new website design.

What is the team composition?

At the RFP and spec stage we dealt with the owner. After that, we were assigned a project manager who drove the development process. During the calls, there were multiple people present, but process was led by the project manager. 

How did you come to work with HUEMOR?

Before I hired HUEMOR, I researched developers and web agencies. I turned to Clutch, searching to create a comprehensive list of companies. The reviews were helpful. I submitted RFPs and proposals to 3–4 different companies. Out of those, HUEMOR wasn’t the least expensive but also wasn’t the most expensive. Their website presence and portfolio seemed to fit our needs. During the RFP stage they provided examples of websites they've developed for other clients with similar functionality to what we were asking. They seemed to be good developers. In conversations, their team talked about our specific needs and their ability to meet them. We came to an agreement on a price, signed a proposal, and started rolling.

How much have you invested with them?

We spent $34,000 on the project.

What is the status of this engagement?

We executed the agreement in October 2018 with a goal to launch a completed website 12-14 later. The site was launched October 2019. It's full of bugs, UX issues, and limited functionality.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were hired to do certain tasks that were not achieved well, with some tasks not achieved at all. In its current state, the website is buggy, inconsistent across desktop and mobile, and is missing some of the pertinent components that were discussed during the RFP process and initial development stages. There are inconsistencies in line breaks, spacing, text/image alignment. The subscription component we planned to launch, has not even been developed yet. We were forced to compromised on certain functionality, like volume pricing discounts.

During development, their team did not reuse identical elements across pages, like the header image section, and certain text/image blocks, which could’ve standardized the platform and allowed us to make future changes in-house. A lot of pages had different content in the backend, meaning we had take additional time to redo some of the image content multiple times. Some of the user experience has not been optimized for quality. The site has become harder to use and manage internally than our old WordPress site.

How did HUEMOR perform from a project management standpoint?

While we were given a timeline of between 12–14 weeks and weeks 15 and 16 for QA, the website was delivered after a year, and not in a perfect condition. We have not received any documentation about making changes to various component in the future. No training has to our staff has been provided. After the initial mockups were created, we took 1-2 months generating content, so development was on hold.

When the content was provided to HUEMOR, it took them several weeks to even respond with updated timelines. Communication suffered and continues to suffer, sometimes days or weeks with no response to our emails. It felt like they switched to other projects and stopped treating us as a priority. After getting the owner involved again, their team worked towards completing the project rather than making a good product.

What did you find most impressive about them?

I’m sure they have the ability to get things done well. Their portfolio shows examples of well executed websites that they supposedly developed for other clients. Unfortunately, very little of that was reflected in the quality of work they’ve provided me.

Are there any areas they could improve?

They could improve the quality of work and their communication. 

Do you have any advice for potential customers?

It’s hard to say. Maybe you have to find them at the right time. It also seems like Shopify may not be suitable for a dynamic website. It appears to be a static platform where everything has to be hard coded.

1.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
  • 1.0 Cost
    Value / within estimates
  • 1.0 Quality
    Service & deliverables
  • 1.0 NPS
    Willing to refer

Company response

The vendor responded on February 3, 2020.

We’re sorry to hear you feel taken advantage of.

We position ourselves with clients as partners. Like any good partnership, clear communication is essential on both sides. We admit that at times there were lapses in communication on our end, but we believe it’s only fair to acknowledge that communication could have been better on yours as well.

When issues arose, you did receive ownership attention to help guide the process, and we made key personnel changes to your project team to help rectify the situation.

We did our best to match functionality from your previous site while adding features outlined by your scope of work. Ultimately, WordPress and Shopify are two different platforms, and the best way of accomplishing things in one doesn't always align with the other. Our team explained these key differences in calls and received verbal confirmations to proceed with the proposed solutions. Upon reflection, written outlines of the intended functionality may have been more beneficial.
 
We extended your post-launch support 4x our standard duration at no additional cost to address the styling issues you notated and did our best to provide you with a swift response.

We decided to end our relationship when requests outside of the original scope of work started to come in. As we explained privately, it was evident that you didn’t enjoy working with your project team and we didn’t think it was in the best interest of any of the parties involved to extend our working arrangement.

WordPress Redesign for Texting Software Co.

“…it was invaluable to have a partner that could be flexible and get us back on track.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - May 2019
Project summary: 

HUEMOR redesigned a website on WordPress. They focused on creating a user-friendly admin side so that non-technical internal stakeholders could easily edit content and make simple site changes on their own.

The Reviewer
 
51-200 Employees
 
Carlsbad, California
Director of Growth Marketing, Texting Software Co.
 
Verified
The Review
Feedback summary: 

The new site was highly compatible with HubSpot, pulling in more analytics on web traffic than ever before. This allowed the in-house staff to be more responsive to their customer experience and make informed decisions. HUEMOR’s thoughtful development approach was key to managing the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a text messaging platform that helps businesses enhance their customer experience. We target brick-to-click companies such as hotels, restaurants, and other service providers. I’m the director of growth marketing, overseeing all demand generation-oriented projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

Our product and engineering team had originally built our site. But because it wasn’t on a common CMS, it was too time-consuming for our non-technical staff to make changes. We hired HUEMOR to redesign the site on WordPress so that our marketing team could be more agile in our decision-making process.

SOLUTION

What was the scope of their involvement? 

HUEMOR created a WordPress site with a simple user interface on the admin side so that we could operate more modularly. With the new iteration, we could mix and match sections of the site, make quick edits, and add images without having to rely on our engineering team. From there, they helped us add several new pages to support our messaging and positioning efforts.

What is the team composition? 

I mainly worked with Jeff (Partner & Chief of Memorable Digital Experiences, HUEMOR) and Jordan (Senior Full-Stack Developer, HUEMOR). Jeff was equally proficient with both the technical and communicative aspects, so nothing was lost in translation.

How did you come to work with HUEMOR?

I joined the project after we contracted HUEMOR, but I believe we vetted a few vendors and decided to go with them based on their approach, price, and sense of confidence during our calls.

How much have you invested with them?

We spent between $30,000–$35,000 on the main development.

What is the status of this engagement?

The development work lasted from October 2018–May 2019, but we’ve signed an ongoing annual support agreement with them to monitor our site’s upkeep.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right off the bat, we noticed that we were receiving far more analytics than we were with our previous site. This could be because WordPress is more compatible with HubSpot, which we use as our CRM. We’re now able to see button clicks, page views, and other traffic-related data. And our ability to make more informed decisions about our customer experience and then act on them has vastly improved because we can quickly modify modules on the site. 

How did HUEMOR perform from a project management standpoint?

I was very happy with our engagement. From day one, they delivered their internal project timeline through Asana, which took into account deadlines for different milestones and conditions that we set out for them. We built our own timeline based on that to keep track of what we had to deliver and any decisions that we had to make.

Even though we ultimately failed to stick to that schedule, HUEMOR was always willing to adjust the roadmap within the broader project scope while making sure that we stayed on task. As a brand new executive team that hadn’t done a project like this before, it was invaluable to have a partner that could be flexible and get us back on track.

What did you find most impressive about them?

Their biggest strength is their knowledge of the WordPress infrastructure that they’ve built for themselves. Their process is so precise that they can be on a screenshare with us and make adjustments to the dev site live. We never had to wait for a quick turnaround.

Are there any areas they could improve?

No, there’s nothing that I would want them to do differently. In fact, I appreciated how transparent they were about the extent of their services and their ability to keep a less-than-organized client like us on track. Jeff was respectful of his team’s time and was willing to articulate that to help us understand our agreement. This kept us aligned and helped us be more cognizant of the web development process.

As for areas of growth, I would love it if brought their methodical approach into other services. I’d definitely look at hiring them if they offered SEO, PPC, or social in a similar way to how they’ve set up their dev workflow.

Do you have any advice for potential customers?

When coming into a website redesign, have your layout, content, and image plans down. The reason why our project took as long as it did was that we were building our content and positioning ourselves in parallel with the site design. We’d ask them to build the site one way and then have to change it because our survey and research indicated otherwise. Our messaging was consistently shifting. It’s important to get all of that settled before approaching HUEMOR. Otherwise, you’ll be trying to fix a plane while it’s still in flight.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd definitely refer them.

WordPress Dev & Design for Workforce Dev Co.

“Their creative excellence and technical expertise have allowed them to transform our vision into a digestible website.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

HUEMOR has developed a new WordPress site to showcase workforce development. The website features a colorful caricature design. HUEMOR is currently building more pages for the site.

The Reviewer
 
1-10 Employees
 
Pittsburgh, Pennsylvania
Joel Burstein
CEO, Keep it Simple Training and Development
 
Verified
The Review
Feedback summary: 

HUEMOR has exceeded expectations in the development of an informative website that creatively depicts diversity. User feedback has been very positive. Communicative and insightful, the HUEMOR team delivered the site on time and in a professional manner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Keep It Simple Training and Development, a specialized sales and sales management training company. We work with a variety of clients, including individual salespeople, small- to medium-sized business owners, and entrepreneurs who are interested in growing their businesses. We also provide workforce development training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

My company needed to develop a website for our workforce development segment. We help a broad range of people, so we wanted the site to portray this diversity.

SOLUTION

What was the scope of their involvement?

HUEMOR developed our WordPress website with a colorful caricature design. Since its recent launch, the team has been building another site page. 

What is the team composition?

My team works with a project manager.

How did you come to work with HUEMOR?

My team met HUEMOR when we shared a co-working space. We have worked on other tasks together. They were the obvious choice for this project.

How much have you invested with them?

We have spent $35,000.

What is the status of this engagement?

The project began in January 2018. The website launched in March 2019. Our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website just launched, but feedback has been very positive so far. Users like the color scheme and the featured diversity. The website is not only aesthetically pleasing but also informative, as it explains what workforce development training is and highlights our purpose.

How did HUEMOR perform from a project management standpoint?

The team is realistic, professional, and insightful. We have weekly calls to review project updates. HUEMOR delivered the website within our timeframe.

We have used Asana and Envision.

What did you find most impressive about them?

HUEMOR has successfully portrayed our diverse clientele, which was our primary design objective. The website is exactly what we wanted; in fact, it has exceeded our expectations. HUEMOR stands out for the time they take to study the business, understand project objectives, and ask relevant questions. They do not hesitate to propose changes or new ideas. Their creative excellence and technical expertise have allowed them to transform our vision into a digestible website.

Are there any areas they could improve?

No, we were very impressed.

Any advice for potential customers?

Lay everything out on the line and don’t hold back. The more information and stipulations that HUEMOR has, the better the product they can deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Complete Site Redesign & Rebrand for Telecommunications Co.

“They have a can-do attitude when it comes to meeting client goals and timelines.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - Ongoing
Project summary: 

HUEMOR provides branding and web design services, incorporating animation and other interactive page elements as requested. 

The Reviewer
 
51-200 Employees
 
Newark, New Jersey
Head of Product Marketing, Telecommunications Co.
 
Verified
The Review
Feedback summary: 

HUEMOR provides high-quality designs that have not only helped improve the overall brand, but also made the site more interactive and capable of selling products directly to consumers. They apply creative problem solving when it comes to meeting client needs and deadlines. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the head of product marketing for Telecommunications Co., a voiceover IP and unified communications company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We engaged HUEMOR to provide branding and web design services. Our previous site was out of date, and we wanted a fresh, modern look to reflect our new product and brand.

SOLUTION

What was the scope of their involvement?

HUEMOR redesigned our website on WordPress, incorporating modern graphics, animations, and other dynamic elements as requested. They also created a feature that allows visitors to purchase directly through the site for the first time. They continue to work on additional features in phases. 

What is the team composition? 

I work with multiple members on their team, including Michael (CEO, HUEMOR), as well as Jeffrey (Partner and Chief of Memorable Digital Experiences, HUEMOR) and a project manager. 

How did you come to work with HUEMOR?

I had a short list of agencies I spoke to based on some online research. I ultimately chose to work with HUEMOR because I liked the quality of their previous work and the fact that their team was approachable, had a good sense of humor, and was confident about meeting our timelines. 

How much have you invested with them?

We've invested in the range of $50,000–$200,000.

What is the status of this engagement?

We've been working together since December 2018 and, although the site already went live, we continue to work with them to add more features in phases. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received a lot of positive feedback from users thus far. They've made significant improvements to the site's overall performance and interactiveness. 

How did HUEMOR perform from a project management standpoint?

They're very communicative and responsive. They set up frequent check-ins over the phone, organize milestones in Asana, and respond to any questions we have very quickly. 

What did you find most impressive about them?

They have a can-do attitude when it comes to meeting client goals and timelines. Other vendors I spoke to weren't as confident that they'd be able to meet the same deadlines, but HUEMOR came up with a creative solution to launch the site in phases, which has worked very well. 

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Provide as much information and guidelines to their team as possible and give them access to any assets within the company that can help them get started on branding and web elements. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Site Redesign and Ecommerce Dev for National Building Materials Co.

“They listened to our input and interpreted well.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Nov. 2018
Project summary: 

HUEMOR led a website redesign effort. Their developers also created an e-commerce site for a separate platform. Now that both sites have launched, they provide support services as needed.

The Reviewer
 
201-500 Employees
 
New York, New York
Senior Director of Marketing, National Building Materials Co.
 
Verified
The Review
Feedback summary: 

HUEMOR delivered two high-quality websites that both clients and internal staff members appreciate. Their comprehensive approach to project management and strategy implementation enables them to overcome significant challenges. Using innovative design principles, they’ve created an attractive UI/UX.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing for a national building materials company. We’re a premier supplier of natural stone, porcelain tile, and other materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We had two websites that were in need of a complete overhaul. Our B2B website was highly technical, with thousands of pages. We needed an experienced firm to redesign and rebrand the site entirely while keeping details as easy to access as possible. Our B2C site was an e-commerce site in need of a complete overhaul from a usability standpoint. Both sites were to be done simultaneously in less than six months.

SOLUTION

What was the scope of their involvement?

Our website was initially built using WordPress. HUEMOR determined that was the best type of site for our business, so they were happy to iterate that platform further. However, they recommended replatforming our e-commerce site to Shopify. Making that switch would give us access to more features and improve what we could do regarding e-commerce.

First, we engaged in a three-day discovery and design charrette wherein HUEMOR asked a lot of questions, understood our audience, and evaluated our goals. That process enabled them to deliver a frontend interface similar to products within the design and fashion industries. Those aesthetics appeal to our audience of architects and designers. They implemented modern UX principles to make the best use of each page. For example, users can click on featured projects and the site takes them directly to the product page. They created an interface that perfectly benefits our sales process.

Regarding our e-commerce platform, most of HUEMOR’s efforts were database driven. Our universal change system helped them make the site smarter and more scalable. They’ve made the product imagery bigger and bolder than before. Users can rollover images to enlarge them without having to click on anything. The images change from product shots to installation photographs.

What is the team composition?

HUEMOR assigned two project leads to oversee each website, respectively. They each worked with a developer who made themselves available to answer our technical questions.

How did you come to work with HUEMOR?

Our search process involved looking for firms online. HUEMOR had won a design award, so the accompanying publicity helped them appear at the top of our search results. After considering 20–30 options, we found that HUEMOR fit with our company best. They understood the technical requirements of both of our websites and had the resources available to make the project a success.

How much have you invested with them?

We spent roughly $50,000–$200,000.

What is the status of this engagement?

Both projects took place from May­–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

HUEMOR delivered a unique aesthetic to each site. Their contributions are immediately understood and appreciated by our clients. Anecdotally, our users have responded well to the redesign. The number of sessions per user has increased, as has the average session duration. This is the case for both sites.

How did HUEMOR perform from a project management standpoint?

When it came to the emails and conference calls, the entire team was on the same page, so I say it flowed seamlessly. They like using Asana, which isn’t our preferred method of project management, but we did our best to accommodate their suggested processes. The use of Google Docs helped to keep us organized as we prioritized the many, many action items we had.

Their team effectively managed both assignments simultaneously. We had weekly and biweekly meetings with them depending on the project’s requirements. As we got closer to launch, the weekly meetings became daily discussions. Most importantly, they remained available to us after launch to fix any outstanding issues. We remain in pretty close contact even though the sites have been live for a while.

What did you find most impressive about them?

They listened to our input and interpreted it well. In addition to understating our clientele, they built each website with our internal staff in mind. We use it as a training tool and a sales support tool, so HUEMOR developed features to compliment those functions. They waited to provide solutions until they learned about the different dynamics within our company. Approaching the project from a business standpoint in addition to a design standpoint helped them succeed. They’re smart, dedicated, and capable.

Are there any areas they could improve?

We weren’t trained to use Asana, so their reliance on it led to some miscommunication.

Do you have any advice for potential customers?

I recommend that future clients be attentive during the budgeting and project planning process and understand all potential line items. With Shopify, we were surprised to see our app costs add up so quickly. Be sure to seek clarification on responsibilities involved with content migration. This is the most time-consuming, labor-intensive portion of the project on the client side.

Also, if you are rebuilding a site (rather than building a site from scratch), have a discussion around existing content and functionality to make sure that anything that is eliminated is done so intentionally. Because, ultimately, the site is an important marketing tool, and your sales team and clients often want access to any content and functionality they’ve already grown accustomed to.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Digital Marketing for Haircare Products Company

"They did as many revisions as needed to make sure that everything was exactly the way I wanted."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2017 - Apr. 2018
Project summary: 

HUEMOR helped redesign a website to boost functionality and design. They also led a digital marketing strategy focused on influencer partnerships, and advertising on search and social media channels.

The Reviewer
 
11-50 Employees
 
New York, New York
VP E-Commerce, Briogeo Hair Care
 
Verified
The Review
Feedback summary: 

The improved site, lauded internally and externally, has markedly increased order value and conversion rates. HUEMOR corrected issues quickly, including those not of their own making. Their responsiveness and high-quality deliverables are hallmarks of their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of e-commerce at Briogeo Hair Care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We decided to invest in influencer marketing and growing our digital advertising spend. We realized that if we're going to spend all this money, we needed to first make sure our website is compelling and designed to convert visitors into buyers.

SOLUTION

What was the scope of their involvement?

HUEMOR played a big role in redesigning our Shopify Plus website, from the checkout process to the product pages and the homepage. The previous design was subpar. They had to do a lot of work clean up the old messy code structure. They also made recommendations to improve overall speed of the site. In terms of digital marketing, they focused on driving traffic to the website via Google search advertising, social media (Facebook, Instagram) advertising, and influencer partnerships.

What is the team composition?

I worked with a project manager and two developers.

How did you come to work with HUEMOR?

I found them through a Google search for a firm based here in New York. I thought their website was well done, and I liked the work they've done for other clients. I figured they would deliver the same quality for me.

What is the status of this engagement?

The project took place from December 2017–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in average order value. There’s also been an uptick in the website conversion rate of visitors to buyers. I frequently get compliments from customers on how easy our website is to navigate and to find exactly what they're looking for.

How did HUEMOR perform from a project management standpoint?

They’re always responsive. I'm super busy and only have brief times during the day when I can speak on the phone. It was really helpful to have an account manager who was available on email and would quickly respond to my questions.

What did you find most impressive about them?

Their designers were able to take the image I had in my mind for the site and turn it into reality. They did as many revisions as needed to make sure that everything was exactly the way I wanted.

Are there any areas they could improve?

It took them a little while to make sense of the sloppy backend of our site, but that’s not really their fault. In fact, it’s a compliment to them that they were able to work through the code and make it better. I can't say anything negative about them.

Any advice for potential customers?

One of the reasons why our engagement works well is I took the time to do research on best practices for UX design. HUEMOR is definitely more than capable of giving you guidance in that regard, but I do think it helped that I took the time to educate myself.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Very reasonable.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already given them a referral.
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

GOLD VERIFIED
Business Entity
Business Entity Name
Huemor Designs LLC
Status
Active
Jurisdiction of Formation
New York
Id
4182110
Date of Formation
Dec 29, 2011
Last updated
Apr 26, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
26
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
September 28, 2020