HUEMOR

BACKGROUND

Please describe your company and position.

I am the of VP Marketing of Canopy Brands/HySafe

Describe what your company does in a single sentence.

HySafe provides custom engineered fall protection solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Create impactful new HySafe website

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverable was functional website. Project included in-depth discovery, design and development, copywriting support and execution of launch. Additional deliverable includes editor's guide for post launch site management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site just launched so measurables for the site itself (visitors, TOP, conversions, etc.) is yet to be determined. Our stakeholders were pleased and we will be sending a survey to measure their level of satisfaction after about a month or so. Key measureable outcome will be maintaining and growing the form conversions based on historic data from old site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was extremely detailed and organized. Huemor obviously has a web project template buttoned down yet the team was also flexible to meet our specific needs. Yes, delivery was consistently on time. Team did a nice job balancing pushing back on our requests when appropriate (based on experience, best practice) yet listening to what we wanted to accomplish. There was no ego if we said we just didn't like something or it wasn't working for us - very solution oriented. 

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Project management was extremely efficient and organized, great use of PM tools. Tight internal collaboration. Made it easy for us to stay on track. They were a passionate and knowledgeable team of experts. There was a great balance between appropriate push back (based on industry experience and best practice) and being responsive to our needs. It was refreshing that there was no ego or attitude when we asked questions or wanted to take a different approach. 

Are there any areas for improvement or something HUEMOR could have done differently?

Copywriting was just ok - I ended up doing quite a bit of editing and rewriting. It was helpful to get a baseline but the original copy did not reflect a solid understanding of our service and industry (which is technical) as well as lacking in "ooomf" or what we might call personality. There was some improvement during the process. Slight glitch on launch day but that all worked out! Seemed to be some confusion over the redirect of the secondary site (Premier) so that didn't happen at time of launch as expected but was worked out within the next week.

BACKGROUND

Please describe your company and position.

I am the Project Specialist of an education company 

Describe what your company does in a single sentence.

We foster a love of learning while creating opportunities for children to become critical and creative thinkers, build life skills and confidence, pursue passions, and secure exceptional careers. Our dual mission is to build world-class K-12 public schools in NYC while advocating to change policies that prevent children from accessing excellent educational experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Rebuild website

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

High ratings

How many teammates from HUEMOR were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of two websites into one platform that was clean, accessible, and modern

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website launched in September 2024

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on an adjusted timeline based on changing needs at our organization. Very responsive team that would get back to us within 24 hours of all requests.

What was your primary form of communication with HUEMOR?

Virtual Meeting

What did you find most impressive or unique about this company?

The team at Huemor was able to deliver a high-quality website that reflected our updated brand identity and included hundreds of curriculum resources that were collated across two previously separate websites. From design to UX to development to making content updates, the team at HUEMOR was always professional amid changes in direction and rebranding efforts.

Are there any areas for improvement or something HUEMOR could have done differently?

The only issue we encountered with Huemor was in transitioning from a previous project manager who we were having trouble with to our current PM, who is outstanding. The team coordinated a smooth transition and we had no issues after the change was put in place.

BACKGROUND

Please describe your company and position.

 I am the Vice President for Retention and Student Experience of an education company 

Describe what your company does in a single sentence.

University of the People is a tuition-free online university for students from all over the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Increase student satisfaction
• Decrease workload

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Redesign Student Portal experience to be more informative and intuitive.
2. Design an experience that better facilitates key administrative functions for students such as: Selecting Courses, Making Payments, Submitting Form Requests, and Surveys
3. Elevate the website experience for existing students.
4. Appeal to multiple different personas and user types.
5. Create transition effects with the visual and written assets to make the website experience more engaging.
6. Design a website that is mobile responsive and adapts to various devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Net Promoter Score (NPS): Measures user likelihood to recommend the portal to others.
• Customer Satisfaction Score (CSAT): Surveys to gauge satisfaction levels after specific interactions.
• Completion Rates: Percentage of users successfully completing key tasks within the portal.
• Support Ticket Volume: Number of support inquiries or tickets generated; a decrease may indicate improved usability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Humore assigned a project manager who was available at all times, ensuring smooth communication.
• Actively listened to our feedback and incorporated suggestions.
• Quick to address questions and concerns, providing thoughtful solutions.

What was your primary form of communication with HUEMOR?

Virtual Meeting

What did you find most impressive or unique about this company?

• Impressive expertise and knowledge in UX design.
• Brought valuable insights and best practices to the project.
• They actively listened to our feedback and incorporated suggestions.

Are there any areas for improvement or something HUEMOR could have done differently?

• We encountered some tight timelines during the project, which posed challenges  HUEMOR did their best to adjust and accommodate our needs, demonstrating flexibility and dedication.
• Their commitment to meeting our needs was commendable, and with slight improvements in time management, they could enhance their already strong service.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a fitness company 

Describe what your company does in a single sentence.

We're the #1 tech provider for fitness businesses everywhere. Simplifying club and member management via scalable solutions (Glofox, Ignite, Trainerize, and Evo), our innovations transform your fitness visions into seamless reality. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Revamp key elements of 3 website properties for design "wow" and SEO
• Improve lead generation and conversion
• Professionalize backend development of the websites

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• They "got" our company and what we were trying to accomplish

How many teammates from HUEMOR were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For three separate websites:

• Brandscript/Discovery
• Website analysis + roadmap
• Technical review of Wordpress back-end/codebase
• UI/UX improvements:
  • Sections
  • CTAs
  • Styling
  • Animations
• Improve CTAs
• Reowrk and optimize content for SEO:
  • Page design
  • Copy writing
  • Graphic development
• Site speed improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 3 revamped and much more visually appealling websites
• Increase in session time per user across our 3 sites
• Imcreased CTA conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• We used shared Slack channels and weekly meetings to keep our working moving
• They appointed a Project Manager who coordinated everything on their side

We had a very accelerated timeline. Huemor scaled up fast to meet our timeline. We had 3 separate groups for each of our websites and they were able to customtize their approach and specific needs based on the different stakeholders. 

What was your primary form of communication with HUEMOR?

Virtual Meeting

What did you find most impressive or unique about this company?

They have very talented people. Their designers, writers, programmers were all great and all housed in the same organization. True professionals. 

Are there any areas for improvement or something HUEMOR could have done differently?

We are very happy with the engagement and looking to add on phase two.

BACKGROUND

Please describe your company and position.

I am an Executive of What If Media Group

Describe what your company does in a single sentence.

What If Media Group is an award-winning performance marketing company that empowers the world’s leading brands to acquire valuable new customers at scale. Leveraging cutting-edge technology and data-driven strategies, we provide cost-effective and high-performing marketing solutions tailored to the unique needs of our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Develop website

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was for Huemor to create a web experience for visitors to strategically inform, educate, and convert potential new users:

• Develop an experience that represents YourPocket, its value props, and informational offerings, with a focus on its four main categories: Insurance, Auto, Personal Loans, and Credit Cards. 
• Appeal to multiple different personas and user types across Current and Opt-In Users of What If Media Group, Prospective End Users, Stakeholders, Affiliates, Media, and Prospective Talent. 
• Create a site that yields strong quality and quantity of leads. 
• Implement dynamic content based on user interactions to serve up specific content. 
• Utilize transition effects with the visual and written assets to make the website experience more engaging. 
• Use the YourPocket brand guide to enhance/create banners and visuals throughout the website.
• Create a visual style guide based on the website’s aesthetic to allow for consistency as the website grows. 
• Design a flexible, content-driven site that is easy to maintain and update through WordPress + Space Station (a plugin to help edit content post-launch). 
• Create a website that is mobile responsive and adapts to various devices. 
• Utilize best practices to create an SEO Friendly Website Structure. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended up with a robust website and back end that is allowing us to grow the site as planned. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They were very responsive to our needs.
• Communication was excellent. Mostly by Slack and zoom meetings. 
• They handled any hiccups along the way very well. 

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

HUEMOR understood our needs and how most of us had other projects going on, so they worked around our availability.

Are there any areas for improvement or something HUEMOR could have done differently?

All in all, things went as planned. There were some delays with one aspect - the calculator sections but that eventually was resolved. 

BACKGROUND

Please describe your company and position.

I am the CEO of Thor Metals Group

Describe what your company does in a single sentence.

Sell physical precious metals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Provide a website that fulfills the expectations and utility that websites in our industry are used.
• Make the site the best in show among all others in our industry.
• Make it fit our personality and as such put a creative spin on what are usually straight forward and boring sites

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

High ratings

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a website with sections pertinent to our industry and pertinent to what clients would want to see to learn more about our firm and the investment. Make the website stand out versus others in the industry as we believe this will give us a marked advantage building credibility which is very important given our start up status.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had many status meetings and set deadlines for different criteria being met. This allowed us to have a level of control over the project that was so intimately involved with the creation that any divergence from our vision could be quickly identified and remedied.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded to our needs very quickly and effectively. Their processes were a great fit in keeping us in the loop and allowing for adjustments and changes at every point. They delivered assignments on time, and if there was a delay, we were given proper notice and explanation.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of communication. If you are looking for a company that wants to make sure that they get it right, Humeor is your place. They have meetings upon meetings at every step making sure that you are happy and if not will tear it down and start over. 

It is very impressive their willingness to put the client not only first but right or wrong the client is always right. Whatever they wanted the site to be, they will make that site. If they miss, they will go back to the drawing board as many times as it takes to hit it right on the head.

Are there any areas for improvement or something HUEMOR could have done differently?

I do not think that there are in their dealings with us. I will say that this is a hands on company and if you are wanting to sit back and let someone just take a guess at what you are looking for and hope they get it right this is not your company. 

You have to be involved and in fact they force that involvement through meetings, interaction etc. Thus, they really make you a partner in the process and if you are not invested in its success you will find what is in my opinion a massive value add to be an annoyance.

BACKGROUND

Please describe your company and position.

I am an executive at True Terpenes

Describe what your company does in a single sentence.

True Terpenes is the leading innovation platform for terpenes, cannabis sensory, and active ingredient solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Build a new e-commerce focused website

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Huemor to craft an elevated shopping experience for both business-to-business (B2B) and direct-to-consumer (DTC) markets that showcases the product's superior quality, reliability, and advantages. Key deliverables included: 

• a. Construct a website that maximizes conversion rates by offering enhanced navigation, user flow, user experience (UX), and a visually appealing design. 
• b. Focus on key performance indicators (KPIs) like conversion rates, average order value (AOV), heightened website interaction, and optimized website speed and functionality. 
• c. Leverage the True Terpenes brand guidelines to enrich the site with compelling banners and visual content. 
• d. Include a restricted wholesale area providing special pricing for distributors. 
• e. Craft captivating content for essential landing pages. 
• f. Introduce engaging transition effects for both visual and textual elements to enrich the site's interactivity. 
• g. Prioritize a mobile-first approach ensuring the website is responsive and accessible across a variety of devices. 
• h. Employ best practices for a search engine optimization (SEO) friendly website structure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we embarked on the journey to revamp our e-commerce platform, our ambition was not just to build another online store, but to create a digital space that truly resonated with our brand’s essence and provided an unparalleled shopping experience for our customers. This is where Huemor stepped in and transformed our vision into reality. 
From the initial consultation, it was evident that Huemor was not just another website development company. They approached our project with a unique blend of creativity, technical prowess, and strategic thinking. Their team listened intently to our goals - an elevated website that not only spoke to our brand’s identity but was also built for optimal e-commerce performance, ensuring a seamless browsing and purchasing experience for our customers. 
Huemor excelled in crafting a memorable website that boasted advanced functionality. The user interface is intuitive, allowing customers to easily find what they’re looking for, and the checkout process is smooth and hassle-free.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Huemor excelled in delivering on all project management fronts. They demonstrated a firm grasp of collaboration, teamwork, problem-solving, and organization, all critical components to successfully managing the launch of a new website. 
They constantly went above and beyond to meet our website design and development needs. We've never worked with a partner like Huemor who was willing to be so responsive to our unique project needs, which involved more complexities than the standard website development and launch.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In an industry teeming with competition, finding a web development agency that not only meets but exceeds expectations is challenging. Huemor shines brightly in this context, setting a high standard for what engaging and effective web development and design should look like. At the heart of Huemor's success is an unwavering commitment to customer satisfaction. This isn't merely about delivering projects on time, but about creating experiences that resonate with clients and their audiences alike. 
It's apparent they place significant value on understanding their client's vision, goals, and the unique challenges they face. Huemor's project management skills are strong. What sets them apart is their transparency and communication. From the initial concept to the final delivery, clients are kept in the loop at every stage. Deadlines are treated with respect, and deliverables are consistently on point, both in terms of timeline and quality. This level of reliability and efficiency makes the entire development process seamless for clients. 
Perhaps the most distinctive strength of Huemor lies in their design and coding expertise. They have a keen eye for design that not only captures attention but also offers an intuitive and seamless user experience. Their websites are a blend of aesthetics and functionality, designed to engage and convert. Behind every captivating design is robust coding, ensuring that each website is fast, responsive, and secure.

Are there any areas for improvement or something HUEMOR could have done differently?

Our website development was more complex than most website projects. While project management overall was strong, Huemor could have provided even more project management support in the earlier phases of project planning to ensure that all involved understand the depth of complexity that we were addressing (Moving forward with transitioning a legacy database for use in connection with launch of the new website).

BACKGROUND

Please describe your company and position.

I am the Marketing Director of an automotive parts company.

Describe what your company does in a single sentence.

We offer the most comprehensive line of D.C., fractional horsepower, oil-less air compressors & air accessories for both on-road and off-road automotive enthusiasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Create and redesign our website
• Make our website suitable for DTC

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

• Company values aligned
• Strategic thinkers

How many teammates from HUEMOR were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a shopping experience utilizing Shopify that focuses on strong conversion rates through improved navigation, flows and UX, and a strong visual experience. 
• Target key KPIs such as: conversion rates, AOV, increased website engagement, and improved website speed/performance. 
• Incorporate transition effects with the visual and written assets to make the website experience more engaging. 
• Ensure the website is mobile responsive and adapts to various devices. 
• Utilize best practices to create an SEO Friendly Website Structure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We opted for a phased approach to launching our website. In phase 1, we rolled out all product detail pages (PDP) and high-level collection pages, enabling customers to start shopping on our site. Within the initial two weeks, online store sessions increased by 647%, and we exceeded our sales goal by 80%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite encountering some delays typical of most site launches, Huemor consistently demonstrated prompt responsiveness to our emails. Our project manager was great to work with, understanding our brand and requests adeptly, often delivering turnarounds on the same day. We needed copy-write support last minute and Huemor brought on an amazing copywriter who quickly grasped the tone and voice of our brand.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After interviewing numerous agencies for the project, we selected Huemor primarily for their strategic approach. It was essential for us to find an agency partner that invested the effort to truly care about our brand identity, vision, and future direction. Their thorough discovery phase, from mood boards to competitive analysis, solidified our confidence in their abilities.

Are there any areas for improvement or something HUEMOR could have done differently?

Given that we had never done a website redesign, we were unsure of what to expect. We discovered that there were significantly more internal tasks involved than we anticipated. Setting this expectation early on would have been helpful, allowing us to allocate manpower more effectively.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer 

Describe what your company does in a single sentence.

We sell consumers genetic tests about Ancestry and Health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Better represent our therapeutics business

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• I had worked with them before and loved them. As had another team member.

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Huemor designed and built our therapeutics website from start to finish, including design, copywriting, engineering, operations and hosting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They built the website from scratch, on a very technical subject (biotechnology), on a very tight timeline (3 months) using a robust CMS (Wordpress). They continue to host and manage it for us as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very rigorous about timelines, and always met their deliverables (and then some). Because of their strictness the project launched ahead of schedule despite being undertaken during the holidays (Thanksgiving and Christmas). They were super professional and responsive.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really admire everything about them. They are energetic, full of new and original ideas, very structured in how they approach problems (every page has to have a very specific role), and they invest in the project infrastructure and process to make sure the results are great and happen in a timely manner. They are also creative, and low ego/take feedback well.

Are there any areas for improvement or something HUEMOR could have done differently?

Not really. I would work with them again in a second. First call.