HUEMOR

BACKGROUND

Please describe your company and position.

I am the Senior Strategic Operations Manager of Shopify

Describe what your company does in a single sentence.

We're an e-commerce platform that provides accessible data, analytics, tools and resources to support entrepreneurs who want to go digital.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• To design a unified, engaging and streamlined microsite experience that houses 3 sub-brands while ensuring it aligned to the brand of the organisation.

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• High ratings
• Company values aligned
• Ability to build what we were looking for

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a multi-page microsite that crafts a streamlined customer journey for anyone who wants to gather more information about our organization and the sub-programs that are created and help support various audiences. 

• Three different microsites that are connected to each other - with a dotted line connecting each one to each other and to the larger organizational brand. 
• Crafting the individual sites for each of the sub-brands while factoring in the nuanced brand foundations and imagery for each of the sub-brands. 
• Ensure aspects of two of the above are gated for access to participants in the program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• An increase in distinct sessions 
• An increase in users and leads 
• An decrease in the number of email reachouts about the program and what it entails.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire Huemor team was always incredibly quick and thorough. They would provide feedback on items and follow up with reminders for anything that was still outstanding. 

We had a project manager throughout the project who would join our calls for the various workstreams and outline next steps at the end of each call. Then also had an account manager who would check in intermittently to ensure we were happy with how everything was going -but was very open to feedback. Each meeting was productive and felt like such a great use of time and resources.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with the work ethic of the entire team dedicated to this project. Collectively they worked to find solutions to any concerns or additions that we had in such an impressive way. Even though this was a large project, it made it much easier to navigate and complete as a result of their work ethic.

Are there any areas for improvement or something HUEMOR could have done differently?

Genuinely nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a construction company

Describe what your company does in a single sentence.

Our company is a general contractor for commercial interiors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Consolidate five different websites (all different companies) into one new website encompassing all the information from the original 5
• Help our team rebrand by helping us create a new look and voice.

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

Great culture fit

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company was going through a significant rebranding and brand consolidation. We asked Huemor to consolidate five different websites, all from different entities, into one with a new brand name and look. Our project was on a 6-month timeframe. Huemor delivered a new website, with a completely new look and voice for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our team has seen an increase in traffic to our site as well as a higher conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While we had a few bumps with communication and timeline at first, Huemor pulled through and delivered our new website by our launch date. There were a few items that we moved to a second phase but Jeff, the co-founder of the company, stepped in to ensure we hit our target date. The Design team was really great. We love the new look and feel. They took our feedback and were really able to bring what we were envisioning to life.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really liked their design team. I thought that they did a fantastic job. I also appreciated the fact that they brought in people from every level to make sure we hit our target date on time.

Are there any areas for improvement or something HUEMOR could have done differently?

At the beginning of our project, we struggled with clear communication of what we were expected to bring to the table week to week. Once we were able to pinpoint our issues with communication, Huemor really worked hard to fix all issues and make sure that we knew what the project expectations were.

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of a software company

Describe what your company does in a single sentence.

We offer a SaaS intelligent information management platform, with unified data discovery, governance and analytics that power better business outcomes and reduce time, cost and risk.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

Website Rebuild

SOLUTION

How did you find HUEMOR?

Online Search

Why did you select HUEMOR over others?

• High ratings
• Good value for cost

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Huemor helped design, develop, and launch phase 2 of our website. As a recently rebranded company, it was extremely important to design a website from scratch and ensure that it fit our brand guidelines as well as functionality for capturing leads. 

Phase 2 included pages such as: 

• Complete resource hub, including categories and sub-categories 
• Solution/Use Case inners for targeted customers 
• Company pages such as; about us, partners, careers, support, etc. 
• Reworking of CTA forms for demo requests, email signups, etc. 

Huemor managed the project from start to finish effectively while keeping to schedule and launching at the targeted launch date.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the project has only recently been completed, we expect to see greater website retention and a reduced bounce rate due to the work Huemor has completed. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability (such as load times).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. They ensured that our planned launch date was met and that we had no delays in updating our website to our planned schedule.

What was your primary form of communication with HUEMOR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their technical ability to utilize WordPress in ways that meet our unique needs.

Are there any areas for improvement or something HUEMOR could have done differently?

There were no areas that needed improvement from our project.

BACKGROUND

Please describe your company and position.

I am the Director of Strategic Development of an engineering company

Describe what your company does in a single sentence.

We are a leading New York based civil, structural, mechanical engineering firm specializing in high end residential and commercial projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• New Website Design
• Interactive Calculators for Website

SOLUTION

How did you find HUEMOR?

Referral

Why did you select HUEMOR over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from HUEMOR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Enhance web experience for visitors to strategically inform, educate, and convert potential new clients.
• Create an experience that better represents DiLandro Andrews Engineering, its value props, and its differentiators.
• Appeal to multiple different personas and user types.
• Improve the quality and quantity of leads being generated through the website.
• Create transition effects with the visual and written assets to make the website experience more engaging.
• Create a visual style guide based on the website’s aesthetic to allow for consistency as the website grows.
• Design a flexible, content-driven site that is easy to maintain and update through WordPress + Space Station (a plugin to help edit content post-launch). Create a website that is mobile-responsive and adapts to various devices.
• Utilize best practices to create an SEO Friendly Website Structure.

RESULTS & FEEDBACK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Huemor had a dedicated project manager assigned to our projects throughout their lifecycle who was very responsive to all of our needs. They helped coordinate amongst the range of team members (design, ux/ui, dev, seo, etc.) to ensure our project goals were achieved. All agreed upon deliverables were on time and any delays were due to design inputs that we took longer than expected to provide them.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found their ability to exceed expectations at all phases of the design and development process most impressive. The design team we worked with was very skilled and brought a lot of great ideas to the table and the PM was always on top of the project and ensuring we were on time and none of our concerns were missed. The technical team was able to deliver on all of the agreed upon features and resolve any bugs that were present during launch promptly.

Are there any areas for improvement or something HUEMOR could have done differently?

There are a few different collaboration tools throughout the process - PM, design, bug reporting, etc. but each is specialized for a particular function so not sure if anything could really be done differently.

BACKGROUND

Please describe your company and position.

I am the Director of (a/an) Media

Describe what your company does in a single sentence.

We help leaders learn.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• New Wordpress website design & functionality
• Combine multiple brand properties
• Add guardrails to content creation to accommodate multiple users

SOLUTION

How did you find HUEMOR?

Clutch Site

Why did you select HUEMOR over others?

• High ratings
• Good value for cost
• Other

What was the size of HUEMOR’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had several existing WordPress sites for our different connected brands that had been created nearly 7 years ago. Since then, every team member had applied their own duct tape to accomplish their needs, and 3rd party landing page builders were increasingly responsible for the design of new pages, leading to lots of design inconsistency.

We wanted a new, single WordPress build (since we were already used to it) that would bring all the outside pages back under one roof, and provide the opportunity to grow with much-needed design guardrails to ensure the site still serves our needs while looking good for years to come.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New site is live and looks great
• No longer rely on 3rd party landing page builders
• No longer need separate WordPress site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-notch. Despite several staffing changes during the duration of the project, they seamlessly got someone new up-to-speed. They were extremely responsive to our needs during the whole process.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're super communicative and kept the project moving along seamlessly, and worked tirelessly on several of our more custom requests.

Are there any areas for improvement or something HUEMOR could have done differently?

Better syncing between individual developers could likely have spared us from additional QA scrutiny on our end. Some seemingly identical changes were implemented in different ways depending on who was working on a particular post type.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of (a/an) Engineering

Describe what your company does in a single sentence.

We make technology work in buildings - we take on the complexity of technology in buildings to create a seamless experience for our clients and their end-users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Attract - Improve the User Experience
• Educate - Align Our Brand & Messaging
• Build Trust - Advance Our Credibility
• Retain - Increase Conversions

SOLUTION

How did you find HUEMOR?

• Online Search
• Clutch Site

Why did you select HUEMOR over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

What was the size of HUEMOR’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Management

• Schedule Management
• Task Management
• Weekly Meetings

Branding and Visual Design

• Site Map
• Customer Flows
• Customer Journey
• Navigation
• Wireframes
• Moodboards
• Style Guides
• High-Fidelity Designs

Content Strategy and Copywriting

• Site-Wide Content and Copywriting Editing

SEO Optimization

• Title Tags
• Meta Descriptions
• SEO Title Tags
• SEO Meta Descriptions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Form submissions
• Page views
• Bounce rate
• User journey

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Huemor team was very organized, proactive, creative, and efficient. They used a work/project management software (Asana) to track the project timeline, deliverables, assigned tasks, and customer communication. They used an instant messaging program (Slack) for async communication and were highly responsive.

They used design (Figma) and organized workspace management software (Zeplin) to keep designs organized. All of these project management tools, along with a dedicated project manager that led the project from start to finish, kept our project on time and deliverables were met.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Across the organization, the HUEMOR team was highly knowledgeable in web and UI/UX design. They answered all of our questions and concerns intelligently and empathetically. Their company culture was super refreshing to work alongside, and our team thoroughly enjoyed collaborating and working with them every day. They were an absolute pleasure to work with!

Are there any areas for improvement or something HUEMOR could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of a Behavioral Health company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

Our website was not user friendly, we used Huemor to redesign two of our websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We look at web designers all over the country. After going over multiple proposals we selected Huemor.

Describe the project in detail and walk through the stages of the project.

After discovery, we received 3 "story boards" and picked what we liked best. From there we went on to approval of low-fis and then high-fi. Overall, the process was thorough, but also felt quick and efficient. Any questions we had were answered in detail.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a lot of people as we resigned two websites and are about to go into the third. We mainly worked with our amazing project managers and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ours website contact forms almost instantly doubled after the launch of the new website.

How effective was the workflow between your team and theirs?

Our project manager and the entire team at Huemor has be amazing. They let us know our deadlines and gave us plenty of warning if something needed to be pushed back. Amazing communication and teamwork.

What did you find most impressive or unique about this company?

I found their communication to be the most impressive. They answered all of our questions in detail and helped guide us through the web design process. No one on our team has ever been involved in a redesign, but Huemor made everything smooth and easy.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything that could have been done differently.

BACKGROUND

Please describe your company and your position there.

Audere is a modern and powerful SaaS-based resource management solution that changes the way teams work. Audere empowers teams to work more intelligently and optimize their workforce by refocusing the resource management process on people instead of spreadsheets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

We hired Huemor to design and develop the website for our brand launch and new product. Their consultation on overall website strategy was invaluable in the decisions we made for the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking to work with a company that would act as a true partner on this project. Communication and a close working relationship were paramount in our decision to hire Huemor. Their company size was also a consideration, as they were able to make our project a priority. This was clear from their initial pitch, which was personalized to our brand and the project.

Describe the project in detail and walk through the stages of the project.

- Discovery: This phase was crucial to the success of our project. Huemor took our mission to heart that we needed to create a website that was a complete departure from this our parent company's brand and site.

- Mood boards: We provided Huemor with examples of SaaS product websites that we liked and felt reflected our brand's voice and overall vibe. They leveraged those and the information shared in discovery to provide mood boards for discussion and refinement. 

- Wire frames and design: We provided our brand assets (color palette, avatars, design elements, fonts, etc.) for Huemor to mock up the overall website wireframe. We then went through several rounds of review for refinement to meet our overall brand.

- Content injection: Huemor filled the wireframe with content we provided and made adjustments based on our feedback. They also gave us access to make content changes on the backend as we saw fit.

- Pre-launch performance testing: Pending

- Test launch: Pending

- QA: Pending

- Launch: Pending

How many resources from the vendor's team worked with you, and what were their positions?

- Caleb, PM: Not only was Caleb a successful project manager, but his technical expertise was critical in communicating our ideas and bringing them to life. 

- 2-4 designers/developers: The web designers/developers assigned to our project were creative and talented, ready and willing to experiment with new, innovative ways to animate illustrations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They were very good about setting and meeting deadlines throughout the process.

Describe their project management style, including communication tools and timeliness.

The team assigned to our project executed a clear and organized development process, while also being open to following our workflow. They also listened to our ideas and feedback, and advised us when some things shouldn’t be done and how certain changes could impact our project.

What did you find most impressive or unique about this company?

They always came to the table with solutions and were flexible, offering options that would accomplish our vision.

Are there any areas for improvement or something they could have done differently?

We had to work in their system (asana), making content control difficult as we had to make adjustments to files in our system and duplicate them into the files on their system.

BACKGROUND

Introduce your business and what you do there.

I’m the director of integrated marketing at a national general contractor. We’re one of the top 50 contractors in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

Our website was eight years old and no longer addressed the needs of our current and future customers. As a result, we hired HUEMOR for their web development services.

SOLUTION

What was the scope of their involvement?

Our engagement with HUEMOR started with finalizing the contract for specific deliverables. From there, we pursued a discovery phase where we learned about our current problems, market opportunities, and best practices across the business landscape. 

Our teams started mood boarding and wireframing the new site structure and feel. Then, we started the design process, which led to the development phase. We created high-fidelity wireframes and designs involving codes and functionality development. Around the same time, we started the copywriting process, where HUEMOR was also engaged.  

The site is now live. We’ve used tools like Asana for project management, InVision for the wireframes, and Figma for the high-fidelity designs. The HUEMOR team currently works on pretty much everything related to the website. We’re doing SEO and metadata maintenance. They do keyword research; their copywriter comes up with proposed modeling, which we review, amend as needed, and approve. We’ve also engaged them for ongoing website maintenance after the site is launched. 

What is the team composition?

On the HUEMOR side, we engage about seven people routinely, though around 20 teammates in total have been involved in the engagement. On our side, around seven people are involved. 

How did you come to work with HUEMOR?

We started an RFP process and had 20 respondents. From those respondents, we selected interviewed the top five companies. Ultimately, HUEMOR came out as number one. 

What is the status of this engagement?

We first engaged them in October 2021, and the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of our website goals is to increase marketing leads to the website. We have three types of leads: new business leads, prospective employee leads, and subcontractors registering as partners. In other words, we have three distinct audiences, and we’ve seen a healthy increase in these leads. The website is only about a week and a half, but we’re already seeing an active form fill rate across our audiences. 

We’re pushing the limitations of CSS, and bugs emerge because of that — HUEMOR has always been a partner that actively helps us resolve such bugs. 

How did HUEMOR perform from a project management standpoint?

HUEMOR performs well in terms of project management. We’re a company of project managers, and we know that developing a website entails plenty of project management responsibilities. Given that, we’ve hired HUEMOR for their artistry. As we’ve set our expectations upfront, we’re happy with the results of the team’s artistry and their ability to understand our vision. 

To communicate, we use all channels of communication available to us. We use emails for formal communication, and we have shared Google Documents where HUEMOR checks in daily to see if we’ve added approvals, comments, or needs. They open up tickets via Asana for items that require coding; they resolve them in real-time and provide additional comments via a Google Spreadsheet. All said, there’s a plethora of systems that we use for project management. 

What did you find most impressive about them?

They’re willing to approach a project in different ways. Our company doesn’t want to look anything like our competitors, so we’ve intentionally chosen a web firm with zero history in the commercial construction industry. HUEMOR has truly seen where we can take the website and make it look significantly different from all of our competitors. That’s been our main reason for engaging them. 

Are there any areas they could improve?

Because the website is so large, we needed more horsepower to develop it even if we had adequate resources for everything. Since there are so many moving pieces, the project management approach changes on an hourly basis.

Do you have any advice for potential customers?

If you’re looking for a vendor with a unique perspective, then HUEMOR is the firm. 

BACKGROUND

Introduce your business and what you do there.

I'm the director of digital marketing at a managed cloud and IT services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We had an old website that needed a visual and code refresh. The old site had a lot of technical debt, with new code written on top of old code, and we wanted to start fresh with a clean code base. Additionally, the site was showing lagging performance metrics, so it was time to start over.

SOLUTION

What was the scope of their involvement?

HUEMOR rebuilt our website from scratch. They created the site on WordPress and built a lot of custom modules. We started from ground zero on design; the team began by building an outline of the new site. Together, we talked through what we wanted to accomplish with each page and the broad strokes of headings on our services pages. We told them how our company works and the nuts and bolts of our services. 

Our requirements included a way to answer FAQs on each of the service pages and optimization of all our pages for conversion so that people could easily get to us and begin a conversation. Using that information, HUEMOR created template-level outlines for each page, which they used to start designing. Then, they presented us with wireframes, and we had a chance to go back and forth with them. We spent a lot of time tweaking those wireframes to ensure we got where we wanted to be. 

After the wireframes were approved, the team started building modules and coding the whole site. We did the SEO side of things, including keyword research and copywriting. When HUEMOR was ready, we delivered the copy and images to them, and they handled the content injection process. From there, they delivered the final pages to us for QA and user acceptance testing. They dealt with the fixes that we needed and made the site live for us. 

When it comes to functionality, since we're a B2B company, we wanted to make sure that our users were able to find our services and the business problems we solve. We also have a blog we wanted to make sure people could easily find. Additionally, our resource center includes fact sheets of specific products, webinars we've done in the past, and whitepapers that we've sponsored or published ourselves. The site also has company information, a careers page, and other resource guides.

Currently, the HUEMOR team provides us with site maintenance, which we've contracted for the next year. When other small projects pop up, they help us as well. 

What is the team composition?

We've primarily interfaced with a project manager. In the beginning, we worked with a project manager and a designer, and a few additional people were on calls. When we got into coding, we started working only with the project manager. Another project manager got involved when we were closer to the site launch, and we had more direct contact with developers and the people doing the content injection.

How did you come to work with HUEMOR?

We found them on Clutch while looking for web developers. Although we interviewed three other vendors, the decision to go with HUEMOR was unanimous after our last call with them.

How much have you invested with them?

We've spent $75,000 with them, not counting the ongoing support. 

What is the status of this engagement?

We started working together in November 2021, and the site launched in June 2022. Since they're doing maintenance, our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With just one month of data, we've seen about a 6% increase in clicks and a 22% increase in impressions on our website. 

How did HUEMOR perform from a project management standpoint?

We had a change of project managers in the middle of development when our initial PM changed jobs. The transition to the new PM could have been smoother. Our project was large and complex; it involved not only building the new site, but also migrating blog content and resources from the old site. Even though we had to push a bit to get everything done and our deadline slipped by a week, we ultimately succeeded. HUEMOR brought in a more senior manager to assist when they saw that the timeline was slipping, so I give them credit for recognizing the issue. 

HUEMOR uses Asana for project management and communication during the build. We found it to be a very effective way to stay informed and on top of things. During user acceptance testing, we would put comments directly into Asana, and the developers could ask questions if they had any. We also use Google Meet and email to communicate. Additionally, they use InVision as one of their tools to collaborate on the wireframes. 

What did you find most impressive about them?

I'm impressed with the quality of HUEMOR's design (visually and from an information architecture standpoint) and the thought they've put into the project to deliver something that meets our objectives. When we started, we wanted to ensure we had features on our pages to engage with our visitors, and make it easy for them to find the info they are looking for as well as to engage with us. The team delivered a design that we loved, and that has garnered rave reviews internally.

We're very happy with the vision they took from the parameters we gave them. Moreover, the team is flexible and easy to work with. They understood our requirements and that we wanted to have control of the content side; that was never an issue on their side. HUEMOR has met us where we are, and they're really good at what they do.

Are there any areas they could improve?

The only blip we've had was the transition between project managers. However, once they identified the issue on their side, they acted quickly and decisively to allay our concerns and keep the project on track.

Do you have any advice for potential customers?

Something that helps them is knowing your business from the very start. Don't be afraid to talk about the things that are important to you and your executive team. HUEMOR will provide best practices and make recommendations; they're really good at helping you navigate questions you might not have thought through.