What evidence can you share that demonstrates the impact of the engagement?
HUEMOR delivered a unique aesthetic to each site. Their contributions are immediately understood and appreciated by our clients. Anecdotally, our users have responded well to the redesign. The number of sessions per user has increased, as has the average session duration. This is the case for both sites.
How did HUEMOR perform from a project management standpoint?
When it came to the emails and conference calls, the entire team was on the same page, so I say it flowed seamlessly. They like using Asana, which isn’t our preferred method of project management, but we did our best to accommodate their suggested processes. The use of Google Docs helped to keep us organized as we prioritized the many, many action items we had.
Their team effectively managed both assignments simultaneously. We had weekly and biweekly meetings with them depending on the project’s requirements. As we got closer to launch, the weekly meetings became daily discussions. Most importantly, they remained available to us after launch to fix any outstanding issues. We remain in pretty close contact even though the sites have been live for a while.
What did you find most impressive about them?
They listened to our input and interpreted it well. In addition to understating our clientele, they built each website with our internal staff in mind. We use it as a training tool and a sales support tool, so HUEMOR developed features to compliment those functions. They waited to provide solutions until they learned about the different dynamics within our company. Approaching the project from a business standpoint in addition to a design standpoint helped them succeed. They’re smart, dedicated, and capable.
Are there any areas they could improve?
We weren’t trained to use Asana, so their reliance on it led to some miscommunication.
Do you have any advice for potential customers?
I recommend that future clients be attentive during the budgeting and project planning process and understand all potential line items. With Shopify, we were surprised to see our app costs add up so quickly. Be sure to seek clarification on responsibilities involved with content migration. This is the most time-consuming, labor-intensive portion of the project on the client side.
Also, if you are rebuilding a site (rather than building a site from scratch), have a discussion around existing content and functionality to make sure that anything that is eliminated is done so intentionally. Because, ultimately, the site is an important marketing tool, and your sales team and clients often want access to any content and functionality they’ve already grown accustomed to.