Do you have any statistics or metrics to track improvement from the project?
The player planner app wasn’t just for active players, although that was the intended audience. We’ve had agents and financial advisors download it. The app was for our core membership. A fair amount of users have downloaded the app – maybe 25 percent of the players. For us, that's huge. It's difficult to get our new active players to download any apps that we put out. Especially since it's in enterprise distribution, additional steps were required. In hindsight, we would probably not use enterprise distribution in the future for the next update. We're just going to put it in the App Store, I think.
Enterprise distribution versus App Store has many negatives. We'd have to distribute it, update it, manage the certificate, and update it every single year when the certificate is updated. The users have to update the app every year when the certificate is updated. It's been quite cumbersome, whereas the App Store has auto-updates, and we don’t have to worry about certificate management.
Do you think the iPhone was the right platform to use?
Absolutely. Our membership is saturated with iPhones. We’ve done some internal surveys, and the majority of members have iOS devices, either an iPhone or iPad. The other driving factor for the iOS platform is that the teams are starting to give out iPads with their playbooks. They would already have an iPad if they didn’t have an iPhone, so they could download the app there.
Is there anything unique about them that really makes them stand out, compared to other companies?
The communication was fantastic. I’m a developer, and I was looking at the IT and code side of it. Their code is very clean, very easy to follow, and easy to update and modify. We did some modifications in house. We're having them do a much larger modification, which brings the app to iOS 7. That’s a huge undertaking that we don’t have to take care of.
They’ve done immaculate code, and they’ve had a great process the entire time. From designing the style, the look, and the feel, they’ve had great tools for presentation. Their work ethic is great. They’ve always been very good at communicating with us. It's been a very good decision to go with Savvy Apps.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
The distribution – definitely. I don’t recall who made the recommendation to go with enterprise distribution. I don’t blame savvy apps for that; it's more that we needed to understand our environment more. We assumed that it would be easy for players to be able to go to apps.nflplayers.com to find an iPhone app. The constant struggle is they always go into the App Store to look for it, and they never find it. Hindsight is 20/20 – there's nothing we can do about that. Other than that, there wasn’t any issue.