Do you have any statistics or metrics to track improvement from the project?
The app is fine. The success or failure of the app is not based upon their work, it's based upon my effort. I don’t hold them accountable for my sales, only that the app is able to functionally process the traffic that I deliver to the app. Apps don’t market themselves. I have more than a million visitors to my site every month. That’s how I get traffic to my app. You can have the greatest app in the world, but if no one knows it exists, it's useless.
Is there anything unique about them that really makes them stand out, compared to other companies?
I’ve worked with a lot of developers, and Blue Whale is in the top tier. I’ve been in the business for six years, which is not a long time, but on the Internet, it's a lifetime. I’ve worked with my share of developers. During the process of doing technical work, there are always glitches. I’ve never had a project where they just turned it on, and everything just worked or I didn’t want to change something. Maybe I didn’t describe it well enough, or I wanted to change something after trying it.
Many times, developers will look for an out. The project all sounds good, and the first 90 percent is always on cruise control. Then, the launch comes in the final 10 percent. That 10 percent takes more work than the 90 percent. The developers know that. It's frustrating because you thought you were done, or close to it, and you might not be as close as you thought.
With Blue Whale Apps, the project did not go perfectly but they saw it through to the end to make sure it worked. I respect that highly. Most developers will say that you have 30 days when you're done for them to work on everything. Blue Whale gave us as long as it took. I know that they worked very long hours, so I paid them some extra money. They would have lost a lot of money on my app, but they saw it through to the end.
They didn’t abandon me, saying that they gave me what I paid for. I’ve gotten that from some developers in the past, and some of them have big egos, saying how could we not be happy with what they delivered. If it doesn’t work, I’m not happy.
There were some issues, and every app is different. Mine has an e-commerce piece, a video piece, [and] email functionality. There are a lot of different things going on, and something always slips through the cracks. Blue Whale saw it through to the end, and I think that's awesome.
I'll break even on the app at some point, which is a side project for me. I'm a Web pro and I know how to monetize the Internet. I’m learning about the apps, and they gave me the guidance about the app audience.
They did the project within my budget, and they didn’t push me to spend a lot more money.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
Nobody's perfect, but it's so important to be able to trust people. I have nothing but good things to say about Blue Whale Apps.