Could you share any statistics or metrics from this engagement?
I mentioned hitting number two of all the free apps. For us, that was tremendous, obviously. In four years, we’ve done 8.7 million downloads across the board, which to us is pretty phenomenal. We know our preparedness apps are working thanks to the emails and user reviews we receive.
With the blood donor app, the organization takes blood donations, and we sell that blood to hospitals. That’s the organization’s overall biggest revenue driver. We launched it two years ago and it has the highest show rate of any channel for this organization. What we’ve found is donors that make appointments through the app have the highest show rate, meaning those people actually make the appointment and then show up most frequently. Whatever the blood donor app is, it’s 10 percentage points higher than the next one down, which is probably the website. Not only do the app users have the highest show rate, they also have the highest production rate, meaning that we are able to get more blood from the app-based donors than the other channels as well. Again, it’s a ten-percentage point difference between the next highest channel.
What distinguishes 3 Sided Cube from other providers?
There’s a few things. First of all, it’s creativity, problem solving, and business understanding.
We’re a very close partner in the overall user experience of the app, the concept, what tools are going to be in there, and what features will be created. The thing that we always are impressed by is that 3 Sided Cube will always make the app do whatever we want it to do, but in a way cooler or better looking way than we had anticipated. This is what I mean by creative.
As far as problem solving, there are times when we will ask them to do something and sometimes they will come back and explain why they’re not going to be able to do it. More often than not, they come back with a solution to the problem at hand when we really push on them.
From a business partner perspective, they quickly understood the importance of our projects, especially the preparedness apps with the alerts, the blood donor apps, the nature of what we do, and the nature of the users of our apps. They get it. Especially with developers, you don’t always want them talking to the internal client. Sometimes my team is the internal client, but for other apps, they’re talking to other internal teams. There are different internal teams who don’t think like we do, but we never have had an issue.
Is there anything 3 Sided Cube could have improved or done differently?
I think from a project management process perspective, we’ve found ourselves almost trying to do too much too quickly. Sometimes we just needed to step back, stop for a second, and analyze things. It’s a matter of them not wanting to say no to us, of course. They’re a great partner and they feel the success.
Another area for improvement is QA [quality assurance]. Because of the nature of the apps, especially the preparedness ones, people’s lives were literally depending on those apps, so my team would do more than UAT [user acceptance testing]. We’d QA the apps, and we almost admitted we were too hard on them. We wanted perfection. Because of that, they eased up a bit on the QA because they knew we were doing it. We always knew this was a problem, and we’ve had extra resources come on to help us QA, but we’re moving away from it and are working with the 3 Sided Cube team to move more of the QA back to their team.