What was the scope of their involvement?
The app acts like an Instagram feed of gatherings. It’s geography-based, and it allows users to search for gatherings based on theme, purpose, date, host, cuisine, dietary restriction, and price. The app allows the user to see who else is going, learn more about the host and what else they have hosted, request a seat, invite a friend, or apply a promo code. Once the user requests a seat, if the host approves it, there is a booking confirmation. At that point, the address is released and uncovered, directions are available, and it can be shared on social media. The user can reach out to the host and ask questions and introduce themselves. They can also keep a profile of all the meals they have attended. The app gives the option to apply to be a host, contact the Kitchen Table team, read our privacy and terms, share the app with a friend and more.
At our first meeting, I shared screenshots from other apps that I liked for their look and feel, functionality, or features. We then brainstormed the app together on a whiteboard to map out the user flow. Next, they created the wireframes in Mockingbird. We edited those and the UX a bit, and ultimately those wireframes served as a blueprint for the final design. We chose to build an app for iOS.
What is the team composition?
I work mainly with the CEO. Initially, I hired a design team outside of Goji Labs. At the time, there were eight developers working on the project. About a year later, we added several new features, and they hired a designer that they work closely with, and she had a team of two or three that worked specifically on our app.
How did you come to work with Goji Labs?
My business partner met their CEO, David, socially through David’s father, and they liked each other. When we decided to build this app, we interviewed multiple developers including Goji Labs and determined that they were the best fit both personally and technically.
How much have you invested in them?
We spent between $100,000–$250,000.
What is the status of this engagement?
We began working together in October 2016, and the work is ongoing.