What was the scope of their involvement?
There were various aspects to the project. We started with the UX/UI design before moving into the core development using WordPress. There were a few complex features needed that had to go through HTML and CSS. They created a landing page with a rotating carousel that showcases different products, events, and awards we’ve received. This dynamic aspect is to attract users to the promotions and products we offer.
They built a product and category page that is pretty standard. We have product cards listed with a summary of reviews, the actual review, and ratings for each product. Users can choose what they want to purchase and search within that product category. With the search functionality, users can find the items they’re looking for and explore the relevant product categories. We also have a product detail page where users can zoom in when they hover over the image. Users can see the features, and then at the bottom of the page, find multiple tabs with specifications and instruction manuals. Users can view and leave reviews, which are reflected instantaneously on the platform.
There are payment processing and checkout functionalities as well. Once users add products to their cart, they can view, apply for promotions, and provide their addresses and payment information. Stripe was used for that integration, and at the time, the order is placed, and users receive a confirmation email. Once the product is shipped, they receive another email with tracking information. Any time, users can chat with a customer service representative through the Zoho chat function.
With the blog, we can add articles with images and promotions. We write about the products and link them within the articles. Users can read the blog post and then view the referenced product. The same blog posts are used for our email marketing campaigns. All of this is also optimized for mobile with the same functionalities in a different UI.
What is the team composition?
During the project, I’ve been assigned a project manager and technical lead. We have someone in charge of web and mobile optimization, and a person who focuses on SEO and social media marketing that works independently of the team. There were between five or six developers that worked on the project during its lifecycle. There are WordPress developers, developers in charge of the payment and live chat integrations, and a few blogging experts.
How did you come to work with Brainvire Infotech Inc?
We ran through an expensive research phase. After that, we created a list of about 20 companies. Our team contacted about ten of the best and requested RFQs. We talked to the top five. After conversations with an analyst from Brainvire Infotech Inc and their CEO, I was able to speak with their management team. We felt comfortable with their expertise, relationship management with clients, and quote to move forward with them.
How much have you invested with them?
In total, we’ve spent close to $50,000.
What is the status of this engagement?
Our engagement with Brainvire Infotech Inc began in September 2018.
Results on Google Ads and Facebook have been positive since Brainvire Infotech Inc began crafting their high-quality ad campaigns. Their team is responsive and exhibits strong technical expertise. Expect a team that continually improves and gives frequent updates.