What evidence can you share that demonstrates the impact of the engagement?
In the first week of the launch, our internal team was happy with the app. Our user metrics and revenue are both going up and to the right, which is an early indicator of success. We’ve only been up for about a week and a half, so it’s also still a little early to tell.
But, the app is more convenient. Users can use it to play games to get more entries into the sweepstakes. Retention numbers are solid, the artwork is fun, and everything is suitable for our demographic.
We’d been struggling with Google penalties at the time, and my consultant helping me with the issue said he was impressed that we made as much financial headway with the app as we had.
How did Mercury Development perform from a project management standpoint?
We used Google Docs, Dropbox, and other basic communication tools. I also used OneNote internally. They really led the charge on the communication end, which was solid. We always had our timelines laid out. Eugenia, in particular, was very methodical. Their team read all my emails and retained the information, which was refreshing. We were always on the same page because of that. She was very detailed, prompt, and linear.
What did you find most impressive about them?
They were steady, consistent workhorses, setting a nice pace for the effort. We had a dedicated team, and the resource management was great. Their price point wasn’t the most or least expensive—it was fair.
Are there any areas they could improve?
They didn’t have as much business intelligence as we would have liked. That could’ve helped us with the Google penalties. Sometimes, communicating with some of their programmers was difficult because their offshore and in different timezones.
We were also trying to stay on the lower end of our budget and ended up on the upper end. I wasn’t gravely disappointed about that, but there were some features that we assumed were standard that we ended up being charged for. Most minor hiccups like that were accounted for and solved by project managers, though.
Do you have any advice for potential customers?
Think through their questions, providing detailed answers in the beginning. Outline your needs, and ask them to volunteer information about their processes and pricing. They’ll give you a direct answer as long as you think to ask.