2017 Reviews

Top Content Marketing Software - 2017 Reviews

HubSpot

Blogging tool, browser plug-in curates data from any site onto social channels

  • $200 - $2400/mo.
  • Free trial
Made for:

Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

Not for:

Small companies looking for a simple marketing tool. 

Infusionsoft

Broadcast email generator, built-in e-commerce module

  • $199 - $599/mo.
  • None
Made for:

Small businesses and setting up and managing e-commerce stores and activities

Not for:

Strong lead nurturing, social analytics or SEO capabilities

Marketo

Robust, Salesforce and Microsoft Dynamics integrations

  • Pricing Unavailable
Made for:

Multi-channel inbound, event and search marketing

Not for:

Small businesses looking for a simple tool

Mediafly

Sales enablement and content management, Box, Dropbox and SharePoint integration

  • Pricing Unavailable
  • Free trial
Made for:

Large sales teams that need updated information on various devices

Not for:

In-house digital marketing

Roojoom

Creates omnichannel self-guided presentations

  • $900 - $5,000/mo.
Made for:
Creating interactive, guided marketing materials on and off the web
Not for:
Creating simple marketing materials

Act-On

Intuitive, long-term lead nurturing

  • $600 - $8,950/mo.
  • None
Made for:

Lead and webinar management; integrated with WebEx and GoToWebinar

Not for:

Blogging, extensive content editing or coding novices

Rainmaker

Podcasting tools, AWeber and Infusionsoft integations

  • $125 - $145/mo.
  • Free trial
Made for:
Managing memberships and creation online communities
Not for:
Easy content editing

Pardot

In-depth prospect tracking and list management

  • $1,000 - $3,000/mo.
Made for:

Seamless integration with Salesforce CRM

Not for:

Extensive lead scoring or in-depth, customizable reporting and analytics.

ISEBOX

Content management and hosting, direct media and journalist outreach

  • $300 - $700/mo.
  • None
Made for:
Companies looking to host their marketing content on a platform, or be able to pitch to relevant journalists
Not for:
Content creation or social marketing

Zerys

Project planning, professional writer and editor marketplace

  • $4 - $300/document
Made for:
Finding and collaborating with freelance writers to create or edit content
Not for:
Content promotion or sharing

ion interactive

Complex, mobile accessible content creation and A/B testing

  • Starting at $2,000/mo.
Made for:
Interactive, code-free content creation, or CRM and analytics tool integration
Not for:

Simple management or simple visitor interface

Curata

Powerful, email newsletter feature, WordPress, Joomla and Drupal integrations

  • $499 - $999/mo.
  • Free trial
Made for:
Curating large volumes of content and managing marketing team workflow
Not for:
Complex content performance analytics

Skyword

Access to writers and videographers, an editorial team, and program managers

  • Pricing Unavailable
Made for:

Collaborating within a team or with freelancers

Not for:
Complex content analytics

Visually

Complex, content sharing, project management tool

  • $195 - $15,000
Made for:
Collaboration and real-time feedback within a team
Not for:
Simple, inexpensive content marketing

Scoop.it

Content calendar, Wordpress integration, Mailchimp Plugin

  • $0 - $67/mo.
  • Free version, Free trial
Made for:
Customizable content search, curation and sharing
Not for:
Sophisticated content design

Kapost

Heat maps, content ranking and scoring by revenue and conversion metrics

  • Starting at $3,500/mo.
  • Free demo
Made for:
Marketing campaign planning and tracking across teams
Not for:
Small businesses or simple content creation

OneSpot

Content remarketing accross devices

  • Pricing Unavailable
Made for:

Planning and delivering multiple pieces of content to the same prospect in a specific order

Not for:
Extensive support or small businesses looking for a simple tool

Folloze

Account-based marketing, Buzzbuilder, ToutApp and Yesware integrations

  • $1,000 - $3,000/mo.
Made for:
Collaboration between marketing and sales teams
Not for:
Team editorial calendar planning or task management

DivvyHQ

Simple, production tasks, single sign-on for various paltforms

  • $75 - $199 /user/mo.
  • Free trial
Made for:
Custom workflow builder and content organization
Not for:
Creating buyer personas and account-specific content or extensive reporting

NewsCred

Social publishing, content marketplace for articles in 5 langugages

  • $4000 - $7000+/mo.
Made for:
Creating and publishing content for Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, and Pinterest
Not for:
Robust analytics