2018 Reviews

Top Content Marketing Software - 2018 Reviews

  • Infusionsoft

    Broadcast email generator, built-in e-commerce module

    • $199 - $599/mo.
    • None
    Made for:

    Small businesses and setting up and managing e-commerce stores and activities

    Not for:

    Strong lead nurturing, social analytics or SEO capabilities

  • Marketo

    Robust, Salesforce and Microsoft Dynamics integrations

    • Pricing Unavailable
    Made for:

    Multi-channel inbound, event and search marketing

    Not for:

    Small businesses looking for a simple tool

  • Mediafly

    Sales enablement and content management, Box, Dropbox and SharePoint integration

    • Pricing Unavailable
    • Free trial
    Made for:

    Large sales teams that need updated information on various devices

    Not for:

    In-house digital marketing

  • Roojoom

    Creates omnichannel self-guided presentations

    • $900 - $5,000/mo.
    Made for:
    Creating interactive, guided marketing materials on and off the web
    Not for:
    Creating simple marketing materials
  • Act-On

    Intuitive, long-term lead nurturing

    • $600 - $8,950/mo.
    • None
    Made for:

    Lead and webinar management; integrated with WebEx and GoToWebinar

    Not for:

    Blogging, extensive content editing or coding novices

  • Rainmaker

    Podcasting tools, AWeber and Infusionsoft integations

    • $125 - $145/mo.
    • Free trial
    Made for:

    Managing memberships and creation online communities

    Not for:

    Easy content editing

  • Pardot

    In-depth prospect tracking and list management

    • $1,000 - $3,000/mo.
    Made for:

    Seamless integration with Salesforce CRM

    Not for:

    Extensive lead scoring or in-depth, customizable reporting and analytics.

  • ISEBOX

    Content management and hosting, direct media and journalist outreach

    • $300 - $700/mo.
    • None
    Made for:
    Companies looking to host their marketing content on a platform, or be able to pitch to relevant journalists
    Not for:
    Content creation or social marketing
  • Zerys

    Project planning, professional writer and editor marketplace

    • $4 - $300/document
    Made for:
    Finding and collaborating with freelance writers to create or edit content
    Not for:
    Content promotion or sharing
  • ion interactive

    Complex, mobile accessible content creation and A/B testing

    • Starting at $2,000/mo.
    Made for:
    Interactive, code-free content creation, or CRM and analytics tool integration
    Not for:

    Simple management or simple visitor interface

  • Curata

    Powerful, email newsletter feature, WordPress, Joomla and Drupal integrations

    • $499 - $999/mo.
    • Free trial
    Made for:
    Curating large volumes of content and managing marketing team workflow
    Not for:
    Complex content performance analytics
  • Skyword

    Access to writers and videographers, an editorial team, and program managers

    • Pricing Unavailable
    Made for:

    Collaborating within a team or with freelancers

    Not for:
    Complex content analytics
  • Visually

    Complex, content sharing, project management tool

    • $195 - $15,000
    Made for:
    Collaboration and real-time feedback within a team
    Not for:
    Simple, inexpensive content marketing
  • Scoop.it

    Content calendar, Wordpress integration, Mailchimp Plugin

    • $0 - $67/mo.
    • Free version, Free trial
    Made for:
    Customizable content search, curation and sharing
    Not for:
    Sophisticated content design
  • Kapost

    Heat maps, content ranking and scoring by revenue and conversion metrics

    • Starting at $3,500/mo.
    • Free demo
    Made for:
    Marketing campaign planning and tracking across teams
    Not for:
    Small businesses or simple content creation
  • OneSpot

    Content remarketing accross devices

    • Pricing Unavailable
    Made for:

    Planning and delivering multiple pieces of content to the same prospect in a specific order

    Not for:
    Extensive support or small businesses looking for a simple tool
  • Folloze

    Account-based marketing, Buzzbuilder, ToutApp and Yesware integrations

    • $1,000 - $3,000/mo.
    Made for:
    Collaboration between marketing and sales teams
    Not for:
    Team editorial calendar planning or task management
  • DivvyHQ

    Simple, production tasks, single sign-on for various paltforms

    • $75 - $199 /user/mo.
    • Free trial
    Made for:
    Custom workflow builder and content organization
    Not for:
    Creating buyer personas and account-specific content or extensive reporting
  • NewsCred

    Social publishing, content marketplace for articles in 5 langugages

    • $4000 - $7000+/mo.
    Made for:
    Creating and publishing content for Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, and Pinterest
    Not for:
    Robust analytics
  • SharpSpring

    Seamless website integration, workflow builder

    • Pricing Unavailable
    Made for:
    Small businesses, or easy prospect scoring and management
    Not for:
    Enterprises, BigCommerce integration or custom reports and easy data management