This review was updated by Deborah O’Reilly (Digitial Content Specialist, Gwynedd Mercy University) on August 3, 2020. The original star ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. New content is below:
Introduce your business and what you do there.
I work for Gwynedd Mercy University, a small university in southeastern Pennsylvania. I am a digital content specialist working in the marketing department.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with NextLeft?
They’re helping us with SEO, making sure that our brand is reflected in Google’s search results as best as possible to support enrollment.
What was the scope of their involvement?
NextLeft gives us recommendations for all of our specific programs. They have helped us launch content that supports SEO. The team has also designed exit pops that move people from content to our program pages to help inspire conversions, or requests for more information forms and applications. They have quite a wide range of services in regard to SEO, and we've been quite pleased with them. They use Google Analytics and Tag Manager.
What is the team composition?
We generally work with two people, including one project manager and another specialist.
How did you come to work with NextLeft?
I started about a year ago, so that predates me.
What is the status of this engagement?
I believe our relationship with them began in 2016, so the fact that we’ve worked with them for several consecutive years speaks for itself.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We can very clearly measure our success based on their support. They’ve helped us garner higher amounts of traffic as well as requests for information, forms, and applications. They’ve helped us optimize for Google’s Answer Boxes and 3-Packs.
How did NextLeft perform from a project management standpoint?
They’re wonderful in terms of project management. Our project manager is extremely communicative. He keeps us on track to meet deadlines. Like most businesses this year, we’ve been stressed, and they’ve responded accordingly.
What did you find most impressive about them?
They had an idea, which they began a few years ago before I joined the university, to help us build traffic and get new users to our site by creating content. Maintaining that traffic has been critical, especially this year, due to COVID-19. Most people go online to find information on colleges, so ensuring people are still coming to our site is critical.
Are there any areas they could improve?
No, not that I can think of. I’ve only been working with them for 11 months, but I have no complaints.
Any advice for potential customers?
Be very clear about what your goals are, whether that is traffic or conversions, and they can help you meet those goals.