Amplify Your Brand with SEO & Content Marketing

NextLeft is a Content Marketing and SEO digital agency  that partners with brands and agencies alike to strategize, create and promote helpful, relevant content that increases organic rankings.

We are a creative team of digital marketing strategists who unstuck projects and get things done for in-house marketing teams from our offices in sunny San Diego and windy Chicago. 

We're on a mission to rid the world of digital clutter. Amplify your brand with awesome content and top rankings in the SERPs.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2015
Show all +
San Diego, CA
headquarters
  • 2255 Avenida De La Playa
    San Diego, CA 92037
    United States
other locations
  • Chicago
    United States

Portfolio

Key clients: 
  • MonkeySports (BaseballMonkey.com, LacrosseMonkey.com, GoalieMonkey.com)
  • United Van Lines
  • Mayflower Moving Company
  • Hallmark eCards
  • Kelly Services
  • Gwynedd Mercy University
  • Getac
  • Widen
  • Fiskars
  • Gilmour.com
  • LunaDNA
  • FortuneBuilders
  • LWTears, and more

Reviews

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SEO Services for Advertising Company

"Their core values align with ours—we can trust them as partners."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2018 - Ongoing
Project summary: 

NextLeft provides ongoing SEO services to a company with several individual sites. They consolidate URLs, restructure existing pages, and manage paid-search campaigns.

The Reviewer
 
11-50 Employees
 
Philadelphia, Pennsylvania
Bob Rothenberg
CMO, eLocal
 
Verified
The Review
Feedback summary: 

The SEO efforts have supported a substantial growth in traffic and customers for the business. As a team, NextLeft has been open and honest about their capabilities, fostering a sense of transparency in the engagement. They’re approachable and willing to go beyond the original scope.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of eLocal, a pay-per-lead generation company. We generate calls and leads for home service providers such as legal, medical, autobody professional, etc. We have several vertical sites for each business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with [XYZ Company]?

Our company is over ten years old, and we hadn’t adapted to keep up with Google’s changing algorithms so our SEO ranking had been dropping with time. We hadn’t dedicated time to optimizing our various sites and had recently acquired 10 companies, so we hired NextLeft to help consolidate our multiple URLs and grow our SEO baseline.

SOLUTION

What was the scope of their involvement?

We’re currently in the first year of the engagement and NextLeft is implementing all the SEO basics. They support us in various ways, including establishing h1 tags and consolidating our URLs. Along with this, they launched B2B paid search campaigns. Additionally, NextLeft provides content and link building services. They’re restructuring our pages and improving the categorization of the sites.

We recently acquired several businesses and NextLeft is assessing their brands. Each of the newly gained companies has an established online footprint and dedicated audience. We’ll potentially be expanding the project scope to include SEO for these businesses.

What is the team composition?

We have a project lead who handles the daily tasks. NextLeft provides experts from various areas depending on the need. Our main point of contact is available throughout the project and supports many of the paid search efforts. The principal of the company is also involved on a regular basis.

How did you come to work with NextLeft?

I reached out to several companies who I had worked with in the past or whose reputation I respected. I chose NextLeft because of their skill, proven deliverables, and adaptability. They were willing to take a flexible approach to our budget and scope.

What is the status of this engagement?

We began working together in 2018 and the engagement in ongoing. We started with a one year contract but we’ll likely be extending it once we figure out the scope of the next stage.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a big turnaround in the direction of our business. Before the engagement, our traffic and engagement were declining. They stabilized once we began working with NextLeft and are now doubling. Our revenue is also increasing significantly from their efforts.

How did NextLeft perform from a project management standpoint?

NextLeft provides top-notch responsiveness and transparency. We can always easily reach senior management at any stage in the project. They provide clear communication on cost, timelines, and results.

What did you find most impressive about them?

Their core values align with ours—we can trust them as partners. They’re accessible and communicative. We know that they’ll follow through on everything they promise with a quick turnaround.

Are there any areas they could improve?

Though this will come with time, expanding their team would help broaden their reach and resources. Throughout our engagement, they’ve already increased their paid-search staffing so we know they’re actively working on growing.

Do you have any advice for potential customers?

Take advantage of the resources they offer. Don’t be afraid of tapping into the depth of their talent or asking the senior members for their insight.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Partnership with Marketing Consultancy

"They really try and understand the business goal rather than just doing keyword research mechanically."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2008 - Ongoing
Project summary: 

NextLeft provides ongoing SEO consulting and premium link-building services using proprietary software and in-depth digital research techniques for a consumer electronics company.

The Reviewer
 
1-10 Employees
 
Portland, Oregon
Owner, Marketing Consultancy
 
Verified
The Review
Feedback summary: 

NextLeft has repeatedly demonstrated their impact on page rankings and has quadrupled web traffic in 18 months. They offer rigorous methodology and responsive service that is unrivaled in the industry.

BACKGROUND

Introduce your business and what you do there.

My company is a one-man show. I’m the President and only employee of an SEO and website usability consultancy, but I also do business writing and some general business consulting to do with e-commerce in the consumer electronics field.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NextLeft?

I use NextLeft as my primary third-party provider for SEO services and consulting. I typically do the SEO work myself on smaller SEO project, but for very large clients, and particularly for premium link-building, I’m the intermediary. I manage the SEO program for the company and liaise with NextLeft and others if necessary.

SOLUTION

What was the scope of their involvement?

We don’t do any SEM; that’s not my area of expertise. I do technical SEO, particularly on-page element optimization and premium link-building programs. I give NextLeft 100% of my premium link-building work. They provide me with a monthly report, and I dumb it down to an executive summary so it makes sense to my clients.

How did you come to work with NextLeft?

I’ve been working with their predecessor company, which went out of business about a year ago. Before the SEO part of the company was purchased by that predecessor, company, it was a startup that I worked with back in 2007 or 2008. I worked with them for SEO work in all their iterations ever since. My connection with them goes way back.

How much have you invested with NextLeft?

My average client would spend about $18,000 per year, and 100% the premium link-building income goes to NextLeft.

What is the status of this engagement?

I began working with them in 2008 and I have no plans to stop working with them. I was worried about the transition to NextLeft when the predecessor company folded, but they took all their reporting structures and methodologies for premium link-building over to NextLeft with them and it’s been completely seamless.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

You can really tell how effective their work is. We’ve had various degrees of success with different projects and different clients, but to give you an example, I invested in a small boutique loudspeaker company that was founded 25 years ago by a close friend of mine. Because of the electronics industry consolidating in big box retail, a lot of the mom and pop electronics stores are drying up and going away. So I recapitalized the company and they asked me to be the CEO. We reinvented the company as a web-only business. We fired all of our distributors, canceled our rep contracts and built an extranet for our dealers to buy at dealer costs directly from the company. And then after about six months, we opened a direct-to-consumer e-commerce site. We didn’t have any money to spend on SEO, so I went to NextLeft and we put together a program. We almost quadrupled our web traffic in an 18-month period with nothing other than SEO and premium link-building.

And that’s not even the most successful program we had. My biggest client right now is a brick-and-mortar retailer that dominates their tiny market of audio, video, and electronics, but they also have a website that’s been around since 2001 or 2002. They have an excellent site. I’ve been working with them on premium link-building for 2.5 years. I basically run their entire SEO program. They’ve increased their page rankings and visibility massively. They’re a tiny company in terms of employees, but they’re ahead of Best Buy in some categories in terms of page rankings on critical electronics keywords. We’ve taken them from nothing, no keyword ranking on the front page, to about 40 keywords on the front page and a couple dozen in the top three rankings. The owner of the company is ecstatic with the results of both my services and NextLeft’s.

How did NextLeft perform from a project management standpoint?

I’ve dealt with a number of different companies as a client, and NextLeft is in the 90th percentile in terms of responsiveness. Their monthly reports are very helpful in terms of communicating progress to my clients.

What did you find most impressive about NextLeft?

There are two reasons why we’ve been so successful with them. The first is that they really try and understand the business goal rather than just doing keyword research mechanically. Second, they have really good systems in place. They have very sophisticated software that analyzes hundreds of thousands of sites for Google authority score, and then when they identify them they actually have a team of people that goes in and manually ranks pages for authority, and contacts the webmasters of those sites in person to select the pages and the premium outgoing links from their site. They also work on anchor text and stuff like that, and that level of detail and that hybrid approach with sophisticated proprietary software plus actual human interaction – it’s why they’re so successful.

Are there any areas NextLeft could improve?

This is totally understandable, but they rely a lot on the automated system that they use for reporting. I’m digging deep to find a negative, but if I had to pick something, I would say that more times than I’m happy with, there have been some technical errors in the reports that they missed before they presented them to me. But that’s really nitpicky.

What tips or recommendations could you share that might increase the likelihood of success with NextLeft?

I trust the people at NextLeft, so I always recommend that when my clients engage with NextLeft that they be completely open with their data, particularly in the electronics industry. There’s the parochialism that exists where people are very hesitant to share any data. In most industries, everybody’s partnering with everybody else and data is very open, but the electronics industry is very close-mouthed with it comes to sharing data. I’ve encouraged all of my clients that they way to be effective with a company like NextLeft is to give them access to your dashboards and Google Analytics and let them see the good with the bad. They’ll do a better job.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Transportation Corporation

"NextLeft is a trusted consultant when it comes to planning and making decisions."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

NextLeft provides content creation and keyword optimization work for two brands, and also conducts promotional plans and social influencer outreach to maximize impact.

The Reviewer
 
1001 - 5000 employees
 
San Diego, California Area
Director of Digital Strategy, Transportation Corporation
 
Verified
The Review
Feedback summary: 

NextLeft has presented very impactful research to guide the client's digital marketing strategy in a new, effective direction. They are creative and independent.

BACKGROUND

Introduce your business and what you do there.

We are an umbrella company for a number of worldwide logistics businesses.

I am the SEO [search engine optimization] and content manager of the group. I am also the product owner for all customer-facing web assets, as well as internal customer tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NextLeft?

We needed help gaining visibility for 2 of our brands.

SOLUTION

What was the scope of their involvement?

NextLeft has provided consulting around keyword targeting and content development. They've developed promotional plans and performed research around customer personas and prevailing search trends. NextLeft is also constantly link building for us. Whenever we undergo large content campaigns, NextLeft provides influencer outreach services for us.

How did you come to work with NextLeft?

We had been working with another agency in San Diego. After it went bankrupt, a part of the team we were using went to NextLeft. My primary decision making factor was the level of trust we'd gained in those resources; they knew our account. I also liked the idea of working with a smaller agency, one which would not relegate us to low-level coordinators.

How much have you invested with NextLeft?

The cost of NextLeft's services for 2017 will be between $150,000 and $200,000.

What is the status of this engagement?

We started working with NextLeft at the beginning of 2016. We have an ongoing contract, which was renewed for all of 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I don't have any specific feedback around our results. There is a level of internal bureaucracy which keeps us from posting big numbers, but NextLeft has done an amazing job with the research presented to us. Our ability to turn that around and shake the earth with it is limited, but since engaging with NextLeft, they've guided us in the right direction in terms of trends. NextLeft is a trusted consultant when it comes to planning and making decisions. They've helped underscore our plans moving forward.

How did NextLeft perform from a project management standpoint?

I've enjoyed working with a small team. We've gotten a lot of value out of the brainstorming with NextLeft because of their small scale.

What did you find most impressive about NextLeft?

My main contact from NextLeft is their VP, who knows SEO as well as her counterparts. Whenever we hop on a call, we can obtain a lot more perspective from NextLeft's team than from other agencies whose principals only act as go-betweens.

Are there any areas NextLeft could improve?

Not that I can tell.

What tips or recommendations could you share that might increase the likelihood of success with NextLeft?

Because of NextLeft's ability, as a small team, to be reactive, creative, and collaborative, potential clients should give them as much autonomy as possible. Giving NextLeft the freedom to create will yield more from the team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    NextLeft manages its resources and timeline very well. They also manage me well.
  • 4.5 Cost
    Value / within estimates
    NextLeft is entirely reasonable, especially given the location and level of challenge. They've been transparent when it comes to the cost structure.
  • 4.5 Quality
    Service & deliverables
    I don't know what perfection looks like, but NextLeft's work has held up to our standards. We trust them inherently.
  • 5.0 NPS
    Willing to refer