# Brafton Brafton Reviews (45), Pricing, Services & Verified Ratings - Premier Verified - 4.9 out of 5 average review rating - 7 connections joined Brafton's Network [Visit Website](https://www.brafton.com/) [Get a Custom Proposal](https://clutch.co/profile/brafton) **Create. Rank. Convert. Repeat.** Brafton is what happens when a roomful of creative geniuses get their hands on killer marketing data. We're a global content marketing agency with offices in the US, Australia and the UK, and we pride ourselves on data-led content marketing strategies. Our mission: Simplify impactful content marketing with industry-leading technology, strategy and creative. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 50 - 249 - 5 Locations: - Boston, MA (Headquarters) - Chicago, IL - San Francisco, CA - Sydney, Australia - London , England - Founded in 2008 - 2 languages: English, German - 32 timezones: Australia Central Time (ACT), Argentina Standard Time (AGT), Alaska Standard Time (AKST), (Arabic) Egypt Standard Time (ART), Australia Eastern Time (AET), Bangladesh Standard Time (BST), Brazil Eastern Time (BET), Central African Time (CAT), Central European Time (CET), Canada Newfoundland Time (CNT), Central Standard Time (CST), China Taiwan Time (CTT), Eastern African Time (EAT), Eastern Standard Time (EST), Eastern European Time (EET), Greenwich Mean Time (GMT), Hawaii Standard Time (HST), Indiana Eastern Standard Time (IET), India Standard Time (IST), Japan Standard Time (JST), Middle East Time (MET), Midway Islands Time (MIT), Mountain Standard Time (MST), Near East Time (NET), New Zealand Standard Time (NST), Phoenix Standard Time (PNT), Puerto Rico and US Virgin Islands Time (PRT), Pacific Standard Time (PST), Pakistan Lahore Time (PLT), Solomon Standard Time (SST), Universal Coordinated Time (UTC), Vietnam Standard Time (VST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 75% Content Marketing - 25% Search Engine Optimization ### Focus Areas - Content Marketing Focus: - 40% Blog Writing Services - 35% Copywriting - 20% eBook Writing - 5% Press Release Writing - SEO Focus: - 10% Content development - 10% Generative Engine Optimization - 10% Link earning & development - 10% Local search - 10% On site optimization - 10% SEO Reputation Management - 10% Technical SEO - 10% Video SEO Services - 5% International SEO - 5% Mobile optimization - 5% Multilingual SEO - 5% Other SEO ### Industries - 20% Education - 25% Financial services - 25% Information technology - 10% Telecommunications - 10% Business services - 10% Consumer products & services ### Clients - 10% Small Business (<$10M) - 40% Midmarket ($10M - $1B) - 50% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Brafton's pricing is generally perceived as fair and budget-friendly, offering good value for cost. Clients report spending between $7,000 to $375,000 depending on the scope, with many appreciating the flexibility in their pricing structure. Overall, they provide high-quality, timely deliverables. **Most Common Project Size**: $10,000 to $49,000 based on 35 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Content Marketing: $10,000 to $49,000 based on 22 reviews - Other Digital Marketing: $50,000 to $199,999 based on 7 reviews - Search Engine Optimization: $10,000 to $49,000 based on 7 reviews - Web Design: Less than $10,000 based on 3 reviews - Pay Per Click: $10,000 to $49,000 based on 3 reviews - Digital Strategy: $50,000 to $199,999 based on 2 reviews - Advertising: $50,000 to $199,999 based on 2 reviews - Video Production: $10,000 to $49,000 based on 2 reviews - Social Media Marketing: $50,000 to $199,999 based on 2 reviews - Content Writing Services: $10,000 to $49,000 based on 2 reviews - Other Design: $10,000 to $49,000 based on 1 review - Public Relations: $200,000 to $999,999 based on 1 review - Email Marketing: Less than $10,000 based on 1 review - Graphic Design: $10,000 to $49,000 based on 1 review - Market Research: $10,000 to $49,000 based on 1 review - IT Staff Augmentation: $10,000 to $49,000 based on 1 review - Marketing Strategy: $50,000 to $199,999 based on 1 review - Branding: $10,000 to $49,000 based on 1 review - Web Development: Less than $10,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Brafton Review Insights Overall Review Rating: 4.9 - Quality: 4.8 - Schedule: 4.8 - Cost: 4.6 - Willing to Refer: 4.9 ### Top Mentions - Timely (19 mentions) - High-quality work (13 mentions) - Great project management (10 mentions) - Communicative (9 mentions) - Flexible (7 mentions) - Knowledgeable (7 mentions) - Professional (5 mentions) - Easy to work with (4 mentions) - Efficient (4 mentions) - Results-oriented (4 mentions) - Well-organized projects (4 mentions) - Collaborative (3 mentions) - Detail-oriented (3 mentions) - Exceeds expectations (3 mentions) - Experienced (3 mentions) - Helpful (3 mentions) - Puts the customer first (3 mentions) - Team players (3 mentions) - Accommodating (2 mentions) - Open to feedback (2 mentions) ### Review Highlights **Effective Project Management and Communication** Brafton is praised for their project management skills and clear communication. Clients highlight their responsiveness, timely deliveries, and organized workflow, often feeling that Brafton operates as an extension of their own team. They use tools like custom platforms and hold regular meetings to keep projects on track. **Positive Impact on Brand and Market Positioning** Brafton's work has positively influenced clients' brand visibility and market positioning, helping them establish themselves as thought leaders in their industries. Clients report increased engagement and recognition as a result of Brafton's content strategies. **Adaptability to Client Needs and Industries** Brafton is noted for their ability to quickly understand and adapt to diverse industries and client needs. Their flexibility and willingness to learn about clients' markets contribute to successful outcomes. **Wide Range of Content Services** Brafton offers a comprehensive suite of services including content creation, SEO, PPC, video production, and graphic design. Clients value the breadth of expertise Brafton provides, enabling them to tackle various marketing challenges effectively. **High-Quality Content and Strategic Insight** Clients consistently commend Brafton for delivering high-quality content that aligns with their brand voice and messaging. The strategic insights provided by Brafton help clients enhance their content marketing efforts and achieve better engagement with their target audiences. **Strong SEO and Content Marketing Results** Brafton's clients report significant improvements in SEO rankings, organic traffic, and lead generation. Specific examples include a 19.5% YOY increase in global SEO rankings and a 140% increase in organic traffic. Clients appreciate the impact of Brafton's content strategies on their digital presence. **Improvements Suggested in Content Drafting** A minority of clients suggest that Brafton could improve the initial drafts of content to reduce the need for extensive revisions. Greater alignment prior to drafting could enhance efficiency and client satisfaction. **Some Concerns with Pricing and Resource Allocation** While clients are generally satisfied with Brafton's services, some express concerns about pricing increases and the allocation of resources. A few clients mention wanting more streamlined project management or clearer explanations for strategy decisions. **Excellent Client Relationships** Brafton builds strong, collaborative relationships with clients, often being seen as a valuable partner. Clients appreciate Brafton's willingness to adapt to their needs, provide personalized support, and offer creative solutions to complex challenges. ### Brafton Reviews #### Marketing & Comms Support for Risk Management Company (Featured Review) **The Project** - Services: Content Marketing, Marketing Strategy, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: May 2022 - Ongoing **Project Summary**: Brafton provides ongoing marketing and communications support for a risk management company. Their work covers content creation, social media management, website maintenance, and other marketing assets. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Services Manager, CivicRisk Mutual - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 17, 2025 **Feedback Summary**: Brafton has helped the client publish high-quality blog content, manage their LinkedIn page, and keep their website secure and functional. The team is organized, professional, and responsive. They deliver on time and adapt quickly to the client's new requests. Overall, they are a valuable partner. ""They consistently deliver content, social media posts, and website updates on time."" **BACKGROUND** Please describe your company and position.I am the Business Services Manager of CivicRisk MutualDescribe what your company does in a single sentence.CivicRisk Mutual provides tailored protection and risk management solutions for local councils. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Provide expert marketing and communications support for the business.Manage and maintain the organisation's LinkedIn page.Maintain and update the website, including content and functionality.Write blogs for our website.Develop and manage other marketing or communication assets as required. **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?Great culture fitGood value for costHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Brafton provides ongoing marketing and communications support for CivicRisk Mutual, acting as our external marketing expert. Their work covers content creation, social media management, website maintenance, and other marketing and communication assets as needed.Key deliverables include:Content creationSocial media managementWebsite maintenanceMarketing assetsStrategic guidance **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Consistent publication of high-quality blog content, increasing informaiton available to readers.Regular and timely management of the LinkedIn page, maintaining professional online presence and engagement with our audience.Reliable website updates and maintenance, ensuring website is secure and functional.Reduction in internal workload for marketing and communications, allowing staff to focus on other priorities.Support for strategic marketing initiatives, ensuring content aligns with the organisational goals and messaging.Describe their project management. Did they deliver items on time? How did they respond to your needs?The Brafton team is highly organised and professional. They consistently deliver content, social media posts, and website updates on time. They respond promptly to our requests and adapt quickly to new needs, providing clear guidance and support throughout our ongoing engagement. Their project management ensures a smooth workflow, allowing us to focus on other priorities without concern about deadlines or quality.What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stands out most about Brafton is their ability to consistently handle all aspects of marketing and communications with professionalism and expertise. They take the hard work off our plate, allowing us to focus on other priorities, while always delivering high-quality content and guidance. Their reliability, responsiveness, and deep understanding of our needs make them a truly valuable partner.Are there any areas for improvement or something Brafton could have done differently?At this time, I have no suggestions for improvement. Brafton consistently meets our expectations and delivers high-quality marketing and communications support. --- #### Content Marketing for Printer Manufacturing Company **The Project** - Services: Content Marketing, Search Engine Optimization - Project size: Confidential - Project length: Jan. 2025 - Ongoing **Project Summary**: Brafton provides content marketing services for a printer manufacturing company. The team produces e-books, white papers, articles, infographics, blogs, and videos for the client. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Content Coordinator, Epson - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Oct 16, 2025 **Feedback Summary**: Brafton's content has been widely shared by the client's sales team, highlighting the value of the company's work. The team consistently meets deadlines, provides timely updates, and addresses last-minute changes effectively. Their ability to work efficiently without sacrificing quality has stood out. ""Julia and Marielle have been crucial in ensuring that all our requirements are met without hesitation."" **BACKGROUND** Please describe your company and position.I am the Digital Content Coordinator of EpsonDescribe what your company does in a single sentence.Epson is multinational electronics company and one of the world's largest manufacturers of printers and information- and imaging-related equipment. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Create valuable content **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?High ratingsHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.For 2025, we have requested a series of content projects for our multiple product categories, these include ebooks, whitepapers, articles, infographics, normal and SPB blogs and videos. The purpose of these projects are to provide valuable content for lead generation activities and giving our sales team resources to share with customers.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?In order to determine whether or not a project was successful depends on a number of variables. One of the major determinors for videos is how many of our sales team shared the content. We've seen a significant number of our team share Brafton videos on their LinkedIn, highlighting its value for informing the audience on specific products, features, benefits and so on. Describe their project management. Did they deliver items on time? How did they respond to your needs?Our Project Manager, Marielle, continues to meet deadlines and provide important updates on several ongoing projects. When last minute changes need to be made, they are rectified immediately so that we can remain on target. What was your primary form of communication with Brafton?Virtual MeetingWhat did you find most impressive or unique about this company?There are several elements that make Brafton an impressive company; from quality output to exceptional time efficiency, however I do wish to focus on the team at play. Julia and Marielle have been crucial in ensuring that all our requirements are met without hesitation. They are quick to follow up and provide support when it comes to meeting deadlines and commencing new projects. We are in great hands. Are there any areas for improvement or something Brafton could have done differently?We wish to continue our long relationship with Brafton, however we hope that the pricing isn't annually raised to point where it becomes unaffordable, as it is already quite expensive. We would like to know that our loyalty isn't being taken for granted. Overall, no other improvements from our end.  --- #### Marketing & Comms Support for Risk Management Company **The Project** - Services: Content Marketing, Marketing Strategy, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: May 2022 - Ongoing **Project Summary**: Brafton provides ongoing marketing and communications support for a risk management company. Their work covers content creation, social media management, website maintenance, and other marketing assets. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Services Manager, CivicRisk Mutual - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 17, 2025 **Feedback Summary**: Brafton has helped the client publish high-quality blog content, manage their LinkedIn page, and keep their website secure and functional. The team is organized, professional, and responsive. They deliver on time and adapt quickly to the client's new requests. Overall, they are a valuable partner. ""They consistently deliver content, social media posts, and website updates on time."" **BACKGROUND** Please describe your company and position.I am the Business Services Manager of CivicRisk MutualDescribe what your company does in a single sentence.CivicRisk Mutual provides tailored protection and risk management solutions for local councils. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Provide expert marketing and communications support for the business.Manage and maintain the organisation's LinkedIn page.Maintain and update the website, including content and functionality.Write blogs for our website.Develop and manage other marketing or communication assets as required. **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?Great culture fitGood value for costHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Brafton provides ongoing marketing and communications support for CivicRisk Mutual, acting as our external marketing expert. Their work covers content creation, social media management, website maintenance, and other marketing and communication assets as needed.Key deliverables include:Content creationSocial media managementWebsite maintenanceMarketing assetsStrategic guidance **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Consistent publication of high-quality blog content, increasing informaiton available to readers.Regular and timely management of the LinkedIn page, maintaining professional online presence and engagement with our audience.Reliable website updates and maintenance, ensuring website is secure and functional.Reduction in internal workload for marketing and communications, allowing staff to focus on other priorities.Support for strategic marketing initiatives, ensuring content aligns with the organisational goals and messaging.Describe their project management. Did they deliver items on time? How did they respond to your needs?The Brafton team is highly organised and professional. They consistently deliver content, social media posts, and website updates on time. They respond promptly to our requests and adapt quickly to new needs, providing clear guidance and support throughout our ongoing engagement. Their project management ensures a smooth workflow, allowing us to focus on other priorities without concern about deadlines or quality.What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stands out most about Brafton is their ability to consistently handle all aspects of marketing and communications with professionalism and expertise. They take the hard work off our plate, allowing us to focus on other priorities, while always delivering high-quality content and guidance. Their reliability, responsiveness, and deep understanding of our needs make them a truly valuable partner.Are there any areas for improvement or something Brafton could have done differently?At this time, I have no suggestions for improvement. Brafton consistently meets our expectations and delivers high-quality marketing and communications support. --- #### Web Redesign & Email Marketing for HR Transformation Company **The Project** - Services: Email Marketing, Web Design - Project size: Less than $10,000 - Project length: June - Dec. 2024 **Project Summary**: Brafton provided website redesign support and email marketing for an HR transformation company. The team conducted a benchmark analysis of the client's website and provided guidance on how to improve it. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Sonia Mooney Signature Solutions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 25, 2025 **Feedback Summary**: Brafton transformed the client's online presence and helped them reach their target customers and new audiences. The team delivered everything on time and provided the expertise the client needed. Brafton tailored everything to the client's needs and supported them throughout the engagement. ""Everything was tailored to me and what I needed."" **BACKGROUND** Please describe your company and position.I am the Founder of Sonia Mooney Signature SolutionsDescribe what your company does in a single sentence.HR Transformation - I help organisations simplify complexity, optimise HR processes & tech and build exceptional employee experiences, creating lasting business impact. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Drive inbound leadsGet my high volume of high-quality existing content working to my advantageRaise my profile with my target customer in mind **SOLUTION** How did you find Brafton?MarketingWhy did you select Brafton over others?Experts & understood what I wanted to achieveHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.WebsiteProvide benchmark analysis on the current state and performance of the websiteHighlight any noticeable top level issues and provide recommendations to fix theseWebsite re-design strategy & actionsE Mail MarketingApollo Email Campaign - design, build launchFollow up Apollo e mail campaign - design, build launchPaid social campaigns **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?My online presence has completely transformed through my website plus creation of my Google Business page and Citations.I've gone from a 1 page website that wasn't maximising my assets or expertise, to a 45 page site with all new positioning and messaging which has truly elevated me within my industry.The e mail marketing campaign has enabled me to reach my target customer and new audiences who I just wouldn't have had access to previously.Describe their project management. Did they deliver items on time? How did they respond to your needs?Everything was delivered on time. I felt understood and supported and had the expertise I really needed but didn't have myself. What was your primary form of communication with Brafton?Virtual MeetingWhat did you find most impressive or unique about this company?Everything was tailored to me and what I needed. I've also gained so much insight and knowledge which I can use myself going forward. I'm continuing to work with Brafton to take my brand and my business to the next level.Are there any areas for improvement or something Brafton could have done differently?Noting to add here. --- #### Graphic Design for Property Investment Consultancy **The Project** - Services: Graphic Design - Project size: Confidential - Project length: Jan. - Feb. 2025 **Project Summary**: Brafton provided graphic design services for a property investment consultancy. The team designed email headers, templates, signatures, deck slides, and a website banner for the client's word-of-mouth program. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing & Comms Manager, Property Investment Consultancy - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 20, 2025 **Feedback Summary**: Brafton delivered the assets ahead of schedule, exceeding the client's expectations. The team worked efficiently, providing reliable services without compromising the quality of their outputs. Moreover, their thoroughness, flexibility, and responsiveness were key to ensuring a successful project. ""They were very responsive, organized, detailed, and accommodating."" **BACKGROUND** Please describe your company and position.I am the Marketing & Communications ManagerDescribe what your company does in a single sentence.We are an end-to-end property investment consultancy that help everyday people achieve wealth through building expansive property portfolios. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Build brand loyalty and retentionEnhance customer acquisition at a lower costIncrease customer referrals and engagement **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?Pricing fit our budgetGreat culture fitHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Brafton delivered a comprehensive suite of graphic design materials for the relaunch of our word-of-mouth program, ensuring all assets aligned perfectly with our branding and objectives. The project included:3 Email Headers: Custom-designed headers that capture the essence of the program, making each email visually engaging.2 Email Templates: Clean, responsive templates built for effective communication and consistent branding across all email campaigns.3 Email Signatures: Professionally designed email signatures to reinforce the program’s branding in every communication.3 PowerPoint Slides: Visually appealing slides created to enhance internal presentations and showcase the word-of-mouth program.2 A4 Brochures: Informative brochures designed to effectively communicate program details and benefits, supporting both digital and print distribution.Website Banner: A dynamic, eye-catching banner placed on our website to drive awareness of the program and encourage participation. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Yet to be implementedDescribe their project management. Did they deliver items on time? How did they respond to your needs?Excellent - they delivered assets well ahead of the deadline, and they were very responsive, organized, detailed, and accommodating. What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The level of care and consideration that goes into building each asset How approachable and collaborative the team is to discuss potential options and bounce ideas off one anotherHow organized and process driven the team are Are there any areas for improvement or something Brafton could have done differently?None at all --- #### SEO & Content Creation for Business Insurance Company **The Project** - Services: Digital Strategy, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Mar. 2023 - Ongoing **Project Summary**: Brafton provides SEO services for a business insurance company. The team's deliverables include landing page optimization, blog creation, conversion tracking setup, backlinks, and content production. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Senior Website Specialist, Marsh McLennan Agency - Industry: Insurance - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 7, 2024 **Feedback Summary**: Brafton's work has increased the client's organic traffic, conversions, engagement rates, and keyword rankings. The team delivers items on time, maintains prompt and clear communication, and is receptive to feedback and willing to adjust to the client's internal project processes and platforms. ""Overall, Brafton is very prompt and clear in their communication of project updates and deliverables."" **BACKGROUND** Please describe your company and position.I am the Senior Website Specialist of Marsh McLennan AgencyDescribe what your company does in a single sentence.Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement & wealth, and private client insurance solutions to organizations and individuals seeking limitless possibilities.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Improve SEO performance **SOLUTION** How did you find Brafton?ReferralWhy did you select Brafton over others?Approved vendor of parent companyHow many teammates from Brafton were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Improve organic performance of key landing pages by using different SEO and content tactics to create a custom strategy for each page. the deliverables were landing page reoptimizations, blog creation and optimizations, conversion tracking set-up, backlinks, sponsored posts, internal link recommendations, and video/graphic creation. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increased organic traffic, conversions, engagement rate, and keyword rankings.Describe their project management. Did they deliver items on time? How did they respond to your needs?We had a project manager assigned to us for each project within our broader scope, items were delivered on time or if a deadline needed to be adjusted it was communicated ahead of time. Response time was usually within 24 business hours, and they would follow up with us if we were taking too long to respond. Overall, Brafton is very prompt and clear in their communication of project updates and deliverables. We are a very large company and they were great with communication by recognizing that they need to be the main drivers of ongoing communication.What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Promptness of responses, organization of projects and deliverables, integration within our own project management platform, clear/consistent communication, receptive to feedback, willingness to adjust to our internal project processess, and direct line of communication to leadership if we needed to provide additional feedback or were having an issue. Are there any areas for improvement or something Brafton could have done differently?Clearer explanation of why a aspect of a strategy is important and needed to meet our goals for colleagues who don't have experience in digital marketing channels and the best practices that fall within each. --- #### Copywriting Services for IT Services Company **The Project** - Services: Advertising, Content Marketing, Content Writing Services - Project size: $50,000 to $199,999 - Project length: June 2022 - Ongoing **Project Summary**: Brafton provides copywriting services for an IT services company. The team has worked on 29 projects and is responsible for creating blogs, white papers, e-books, emails, and advertising assets. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Partner, Transparity - Industry: Information technology - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 24, 2024 **Feedback Summary**: One of the white papers created by Brafton has had 4,000 downloads in one email campaign. The client is happy with Brafton’s work, and they meet the client's copywriting objectives. The team meets deadlines and manages the project using their custom platform, communicating via email and Google Meet. ""Brafton meets our copywriting objectives."" **BACKGROUND** Introduce your business and what you do there.I’m a marketing partner at Transparity. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton?We needed copywriting services. I wanted specific assets to help nurture campaigns and soft conversions on the website. **SOLUTION** What was the scope of their involvement?Brafton provides copywriting services for our company. The team is responsible for creating blogs, white papers, e-books, emails, and some advertising. We’ve worked with them on 29 different projects.What is the team composition?We mainly work with an account manager, a project manager, and a writing manager.How did you come to work with Brafton?I was signed up for Brafton's newsletter for about a year. I read many of their blogs and thought they were good, so I approached them.How much have you invested with them?We’ve spent about £40,000.What is the status of this engagement?We started working together in the summer of 2022, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Brafton's copywriting has been great. One of the white papers delivered had 4,000 downloads in one email campaign, which was a very high result. Brafton meets our copywriting objectives, but they don't manage the marketing aspect.How did Brafton perform from a project management standpoint?Brafton delivers the work on time and within budget. We use their custom platform to track the project's progress, and we communicate via email and Google Meet.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?Natalie is a great project manager. We’ve had multiple projects going on at once with different members of Brafton's team and our team. Natalie keeps things going and ensures the deliverables are on time. If something is delayed, it’s clear why. She’s excellent at nudging.Are there any areas they could improve?There are almost too many teammates on our calls. It would be easier if one person managed the kickoff. Although it's minor, Brafton is trying to ensure everyone is on the same page, which isn't bad. We haven't seen great results from the advertising, but I don’t blame the team. The outcomes haven't met our marketing objectives.Do you have any advice for potential customers?I suggest working with the writer you like. If a teammate doesn't meet your style or technical needs, Brafton is very helpful. Don't think that could be the end because Brafton has a big team. Additionally, I recommend using their project management platform; it’s good and saves you from writing emails. You can view everything there, including the project's catalog, team, dates, and progress. --- #### Pillar Page, E-Book & Hero Images for Visual Solution Firm **The Project** - Services: Content Marketing, Graphic Design - Project size: Confidential - Project length: July 2021 - Mar. 2023 **Project Summary**: A visual solutions company hired Brafton to create a pillar page with custom illustrations and infographics. The team also created a 15-page e-book with content based on blog posts and 100 custom hero images.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 3.5 - Willing to Refer: 3.5 **The Reviewer** Global Lead SEO Content Writer, Visual Solutions Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Apr 10, 2023 **Feedback Summary**: Brafton successfully delivered the pillar page, e-book, and custom hero illustrations, thanks to their top-notch project management skills. They also had world-class email communications and virtual meetings. Moreover, they were consistent in their work, delivering results quickly and with quality. ""They made us feel like we were all working together toward a common goal."" **BACKGROUND** Please describe your company and position. I am the Global Lead SEO Content Writer of (a/an) Consumer Products Describe what your company does in a single sentence. Offering world-leading visual solutions for education, business, and entertainment. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish? Product Pillar Page Visual Asset Support eBook **SOLUTION** How did you find Brafton? Online Search Why did you select Brafton over others? Other Describe the scope of work in detail. Please include a summary of key deliverables. 1 Pillar page with custom illustrations and infographics 15-page eBook with custom illustrations and content based on source materials and blog posts Around 100 well-designed custom hero images for blog posts **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Finalized pillar page that's been up and running for over a year Well-designed e-book Visually appealing blog posts with a distnictive illustration style Describe their project management. Did they deliver items on time? How did they respond to your needs? Brafton demonstrated exceptional project management skills, which were clearly evident in their world-class email communication and highly effective virtual meetings. Their ability to consistently deliver all assets and products on time, and often even ahead of schedule, was truly impressive. In addition, their responsiveness to feedback and ability to quickly make revisions, often within just a few days, was a testament to their dedication to delivering high-quality work. Working with Brafton was always a pleasure, and this was largely due to the collaborative and team-oriented approach of the project managers, Alex and Julia. They made us feel like we were all working together toward a common goal, and their frequent check-ins and updates kept us informed and engaged throughout the project. What was your primary form of communication with Brafton? Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? We were most impressed by the production of high-quality visuals and illustrations that accurately represented even the most detailed and challenging briefs. The client platform was also well-designed and user-friendly making it easy to communicate feedback and approve projects. Are there any areas for improvement or something Brafton could have done differently? With regard to content writing, although we were always satisfied with the final result, we often noticed that there was still considerable editing that was required after the first drafts were handed over. I would perhaps suggest greater alignment prior to the first draft to mitigate the workload of later rounds of revisions. --- #### Digital Marketing Services for Software Development Firm **The Project** - Project size: $10,000 to $49,999 - Project length: Nov. 2022 - Ongoing **Project Summary**: Brafton provides marketing services for a software development company. They work on the client's SEO, website, and content development efforts. They've done a content audit and written copy for the website.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, e-PlanSoft - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 14, 2023 **Feedback Summary**: The company's website has improved, allowing them to jump into the first page of search results organically, thanks to Brafton's work. The team's workflow is great. They facilitate weekly calls to review their progress and next project steps. Overall, they serve as an extension of the client's team. ""Their content development is excellent."" **BACKGROUND** Please describe your company and your position there. I am the COO. I am responsible for the organization and performance of the entire company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton, and what were your goals? To build the foundation (and more) for our digital marketing footprint. We specifically hire them to help with Website, SEO, Content Development and hope to expand their participation in our marketing solution. **SOLUTION** How did you select this vendor and what were the deciding factors? Both from a valued recommendation and from the sales process to select them as a vendor. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Technical Website Audit - they ran a gold audit on my website and provided feedback to improve it. They delivered a complete audit report at the end. Content development - they research SEO words that will benefit us, they write up research briefs for review, then they provide copy, finally they deploy it to my blog section of my website. How many resources from the vendor's team worked with you, and what were their positions? I have a project manager, an account director, one to two writers and an editor behind the scenes. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We have been able to improve our website. We jumped to the first page in searches organically. How effective was the workflow between your team and theirs? We meet weekly to review progress and next steps. What did you find most impressive or unique about this company? I feel like they are part of the team rather than a vendor we use. Their content development is excellent. Are there any areas for improvement or something they could have done differently? I prefer a more streamline, get to the point, project management style and I think they could cut out some of the PM overhead. --- #### SEO, Content Marketing & Video Production for Software Co. **The Project** - Services: Content Marketing, Search Engine Optimization, Video Production - Project size: $10,000 to $49,999 - Project length: Dec. 2020 - Ongoing **Project Summary**: Brafton has been hired to provide content writing and SEO services for a software company; they conduct keyword research. The scope of work has since expanded to include e-book writing and video production.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, Dynaway - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 18, 2022 **Feedback Summary**: The client is seeing continuous increases in their traffic and keyword rankings — they've also seen an increase in page view time from 30 seconds to 4 minutes. Brafton's professionalism and skill are a hallmark of their work. They have biweekly Zoom meetings to strategize content production.  ""We have a small in-house team, and working with Brafton has really expanded our marketing abilities."" **BACKGROUND** Introduce your business and what you do there. I'm the digital marketing manager at Dynaway, a software company providing enterprise asset management solutions for a niche market using Microsoft Dynamics.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We knew the potential of organic searches to convert leads, but we lost our writer and realized our site traffic was dropping significantly.  **SOLUTION** What was the scope of their involvement? Initially, Brafton was hired to help us with blogs and SEO strategies. They did all the research and guided us through which keywords were the best to target. Then, we expanded the scope of work because the engagement was going smoothly and was not time-consuming. We now engage with them on other deliverables like e-books and video production. All the videos are animated, and Brafton has provided everything from the scripts to the storyboards.  What is the team composition? We've worked with about four teammates.  How did you find & come to work with this vendor? I found Brafton through a Google search and trusted them — I knew if they could get themselves ranked high on Google, they could do the same for us.  How much have you invested with them? We've invested just over $30,000 with them.  What is the status of this engagement? Our engagement began in December 2020.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We've continued to see increased site traffic, which is our most important metric. We've also seen an increase in ranking for our targeted keywords — we went from the thirtieth place to the fifteenth. The goal with the e-book was to have visitors spend more time on our page and provide them with information via the videos. We ended up increasing the page view time from 30 seconds to four minutes.  How did Brafton perform from a project management standpoint? Usually, we communicate via email. We also have biweekly meetings through Zoom with teammates involved in keyword research and content development. During those meetings, we also plan the content calendar and catch up on ongoing progress. Their team delivers quickly, and we rarely have to make changes.  What did you find most impressive about them? Even though Brafton has never worked with asset management companies, they've been able to create professional content that utilizes our keywords. They're incredibly easy to work with. We have a small in-house team, and working with Brafton has really expanded our marketing abilities. Are there any areas they could improve? I can't think of anything for Brafton to improve.  Do you have any advice for potential customers? I'd advise customers to hire Brafton because they'll quickly see results from the partnership. There is also no risk in engaging with them because the campaigns are cancellable if they aren't beneficial.  --- #### Marketing for Software Development Company **The Project** - Services: Content Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: Confidential - Project length: Feb. 2021 - Ongoing **Project Summary**: A software development company hired Brafton to provide marketing services. They help the client publish content, which they create based on their SMEs' team knowledge. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Software Development Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 2, 2022 **Feedback Summary**: Thanks to Brafton's work, the client's engagement on social media and newsletter has increased in the last 12 months. They work collaboratively with their marketing team to plan content, ensuring a solid project management experience. Their team also praises their ability to understand their project. "''They’re great, and I highly recommend people working with them.''" **BACKGROUND** Introduce your business and what you do there. I’m an executive at a software development company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We wanted to produce quality content and leadership pieces. Still, we didn’t have professional writers or copy editors in-house, so we needed a partner to help us with that. **SOLUTION** What was the scope of their involvement? Brafton publishes content for us utilizing the knowledge of our SME team. What is the team composition? We’ve been working with a writer, a copy editor, a project manager, and their editorial team. How did you come to work with Brafton? I found them through Clutch and Google search. What is the status of this engagement? We started working together in February 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve increased our engagement rate from our content on social media, and we’ve also had a high engagement in our newsletter. Also, the content pieces they helped us produce are the ones with the most attention in the last 12 months. How did Brafton perform from a project management standpoint? They plan the content collaboratively with our internal marketing team. Overall, they’re organized, clean, and have good project managers. Regarding communication, we use email, Zoom, and phone calls. What did you find most impressive about them? They’ve been great at understanding our project and its technical pieces of work, enabling them to write meaningful questions to our SMEs. We’re impressed with their writers' ability to go deep and broad into high technical specs. Are there any areas they could improve? I don’t think there’s anything they can improve on — they’re great, and I highly recommend people working with them. --- #### Digital Marketing Services for Consumer Goods Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Jan. - Dec. 2021 **Project Summary**: Brafton provided digital marketing services for a consumer goods company. The team conducted a discovery phase meeting and implemented curated blogs, social media, PPC, and automation strategies. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Senior Marketing Manager, Consumer Goods Company - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 17, 2022 **Feedback Summary**: Brafton successfully outperformed the company’s 2020 performance with increased blog acquisition by 222% yearly, keywords ranking by 22%, and submissions. The team worked and communicated in a knowledgeable and responsible manner. Overall, their extensive support made them reliable partners.  ""I am happy with their project management, support, and transparent pricing."" **BACKGROUND** Please describe your company and your position there. Senior Manager Marketing for Asia Pacific **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton, and what were your goals? We were a bit behind others in regards to digital marekting. SEO ranking website, in particular, was my goal 2019 when I engaged Brafton. **SOLUTION** How did you select this vendor and what were the deciding factors? Brafton (then Castleford) was recommended by a team member who worked with them prior to joining Newell. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The discovery phase was the first thing we did, followed by recommended strategic initiatives based on capability and capacity. We implemented a curated blog strategy, social platform strategy, PPC and automation. How many resources from the vendor's team worked with you, and what were their positions? Kayleigh- **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? in 2021, our site enjoyed 37% more users, 45% more site sessions and 42% more page views versus 2020. Blog acquisition increased by 222% YoY. 86% of Blog sessions in 2021 were driven from organic search. Compared to July 2021, we have seen a 22% increase in page 1 keyword rankings (as of Jan 2022). There were 1,113 form submissions in 2021. This is ~92 form submissions on average per month. How effective was the workflow between your team and theirs? Very effective. The team at Brafton are highly knowlegeable and are very responsible and reliable. They feel like an extension of our marketing team. We had a project board where everyone knew what they need to do to keep tasks and projects moving. What did you find most impressive or unique about this company? I am very happy with the management and support provided across multiple projects, and the transparent pricing. Are there any areas for improvement or something they could have done differently? Automation expertise --- #### PPC Services for IT Services Company **The Project** - Services: Pay Per Click - Project size: Less than $10,000 - Project length: Oct. - Dec. 2021 **Project Summary**: Brafton was hired by an IT company for their paid advertising services. They audited the client's current PPC account and recommended and implemented optimization efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO & Founder, IT Services Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jan 11, 2022 **Feedback Summary**: Brafton provided the necessary knowledge and guidance to ensure a successful outcome. They established a smooth workflow by communicating clearly, effectively, and regularly — they always responded to the client's emails within 24 hours. They were professional, multi-skilled, and passionate. ""We were impressed with their level of professionalism, industry knowledge, friendliness, and passion."" **BACKGROUND** Please describe your company and your position there. I am the marketing director at an online IT services company that serves the United States. Our company is built around the agent’s workflows, not the other way around. We come to work to help agents do quality work more efficiently – not by forcing them to adapt to software, but by ensuring our software automates the actions that agents already know to work best. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton, and what were your goals? After getting into Paid Search / PPC / Google AdWords we instantly realized that we needed a skilled agency to come in and audit our current PPC account, suggest fixes and optimizations. After the audit was finished we decided to hire Brafton for a 3 month project to implement the recommendations made in the audit. **SOLUTION** How did you select this vendor and what were the deciding factors? We followed a referral and interviewed them along with 3 other PPC agencies, after hearing Brafton's proposal and pricing, we felt that their team was a perfect fit. They also allowed us to have a video call with the Brafton team member that would be heading up our project, which helped make the decision that much easier. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Our marketing team provided Brafton with the necessary Google AdWords access and background details to begin work on the PPC Audit; once this was done there was some back and forth communication but for the most part Brafton made things so simple and "hands-off" that everything ran smoothly from start to finish. How many people from the vendor's team worked with you, and what were their positions? They assigned a project manager and a paid search specialist for this specific project (PPC Audit). **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? After Brafton provided the PPC Audit we had an internal discussion and decided that starting in January 2022 we would hire them to implement all changes/optimizations recommended in the PPC Audit, as well as manage our Google AdWords account for 6 months. Describe their project management style, including communication tools and timeliness. Communication was top notch with Brafton, e-mails were answered within 24 hours no matter how minor the ask was, they also have an internal system we were given access to for tracking the project's progress on a real-time basis. What did you find most impressive or unique about this company? We were impressed with their level of professionalism, industry knowledge, friendliness, and passion. The fact that they have some of the most talented people working for them in project management, sales, content creation, SEO, e-mail marketing, social media, PPC / paid search, etc. was what we were looking for - a "one stop" marketing agency. Are there any areas for improvement or something they could have done differently? Nothing of note. --- #### Design & Content Marketing for EdTech Company **The Project** - Services: Content Marketing, Other Design - Project size: $10,000 to $49,999 - Project length: June - Aug. 2021 **Project Summary**: An edtech company hired Brafton for design and content marketing services. The team designed the client's rebranding campaign and helped fix their content issues. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Campaign Manager, Preply - Industry: Education - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Nov 2, 2021 **Feedback Summary**: The campaigns were a huge success that brought in 60,000 links from top British newspapers and secured 20 placements in France, thanks to Brafton. Overall, the client was impressed by the team's quick resolution to issues during the engagement. ""Results speak for itself, and this is one of the most successful campaigns I've ever seen!"" **BACKGROUND** Please describe your company and your position there. I am the Campaigns Manager of an ed-tech company based in Barcelona. We create data driven content pieces for PR and SEO purposes. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? Our design team were working hard with Product to get a rebrand over the line in a short timeframe. We desperately needed help with creating visual assets for our data led campaigns and we turned to Brafton for help with it. **SOLUTION** How did you select this vendor and what were the deciding factors? Brafton were a natural choice. First thing that struck me was that they, like us, were data driven in their content style. Secondly, their visual assets were stunning. Alongside the content, their communication was spot on. Describe the project in detail and walk through the stages of the project. The project involved: - In house research (completed on our end and converted into a table)] - Design of a map of the world with all the countries included - Manually inserting the results we collected to the correct country - Having the file prepared for translation into other languages How many resources from the vendor's team worked with you, and what were their positions? I worked with 4. - Stacey -Natalie -Josh -Tim **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The outcome of this project is huge. We can conservatively estimate we brought in around $60'000 of links including syndication and coverage from top British newspapers. After going viral in Spain, we also then secured 20 placements last month in France, a notoriously hard market. The campaign has been such a success I've seen randoms on my Twitter and Linkedin sharing the map. It's sparked up plenty of conversation. How effective was the workflow between your team and theirs? Superb. Natalie and Josh are superstars, and while we have often given tight deadlines and last minute briefs, they have always delivered before or on time. What did you find most impressive or unique about this company? With all big projects you encounter roadblocks and troubles, of course, we encountered a couple - but with the support from Natalie and Josh we (they) smashed right through the barricades. Brafton has been super helpful when we faced a couple of issues with content, and we sorted it out in no time. Also, the quality of the design is brilliant. Results speak for itself, and this is one of the most successful campaigns I've ever seen! Are there any areas for improvement or something they could have done differently? Spot on guys! Keep it up --- #### Digital Marketing for Pork Manufacturing Company **The Project** - Services: Content Marketing, Other Digital Marketing, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: May 2021 - Ongoing **Project Summary**: A pork manufacturing company was looking to enhance their digital presence and extend their reach to prospective clients, so they engaged with Brafton for their digital marketing services. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Associate Retail Marketing Manager, Hatfield - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 9, 2021 **Feedback Summary**: Since partnering with Brafton, the client has seen a significant improvement in their branding, as well as their social media presence. The team is analytical in their approach to marketing, and the internal stakeholders are particularly impressed with their vast industry knowledge and expertise. ""They are far and beyond any of the agencies that we’ve worked with in the past."" **BACKGROUND** Introduce your business and what you do there. I’m the digital marketing manager for Clemens Food Group. We’re a pork manufacturing company outside of Philadelphia, Pennsylvania. We’re a vertically coordinated business which means we provide everything such as farm-to-table pork products.  Our brand Hatfield is a direct-to-consumer pork business, selling directly to retailers in grocery stores. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We wanted to elevate our social media channels and achieve a more consistent and updated look and feel. **SOLUTION** What was the scope of their involvement? We essentially had a presence on our social media channels, but we wanted to further elevate our digital presence with Brafton — so we can better speak to our target consumers. We started with a four-week discovery process to get to know our business, and then they did a full audit and analysis of our social media, as well as our website traffic. Since then, they’ve been managing our social media calendars and we work with them on a weekly basis — we have an interactive approach and put together our weekly content calendars based on our corporate priories. Additionally, we work with a dashboard with them to review, approve, decline, and discuss our social media postings on a regular basis. We’ve also decided to hire Brafton to support our website consolidation process, so they’ll be handling our SEO for seven of our corporate websites, as we come up with the strategy to consolidate them. What is the team composition? We basically work with everyone from Brafton, including the CEO, sales team, copy editors, and proofreaders. We’ve also worked with the social media team, website team, and their technology and integrations team. How did you come to work with Brafton? We actually brought in Brafton from my previous organization, and they supported my franchise network executive recruiting for about 10 years. How much have you invested with them? Thus far, we have a $120,000 contract with them for the year, and we’ll be spending an incremental $100,000 dollars on our website project. What is the status of this engagement? The ongoing partnership started in March 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since the partnership is still new, we haven’t set a definitive KPI right now. However, we’re seeing a drastic improvement in the overall aesthetics of our brand, and consistency in our communication across our digital platforms. They’re doing excellent in the short term that we’ve worked with them. How did Brafton perform from a project management standpoint? They are far and beyond any of the agencies that we’ve worked with in the past. They’re extremely organized and they’ve actually created a lot of efficiencies for us internally — the way they streamline communications between our channels has been really wonderful. They have a web-based internal platform that they use, and we typically communicate through email and weekly phone calls. What did you find most impressive about them? I will say that the amount of data and analytics they bring to the table has been extremely refreshing. We’re really utilizing our expertise, content management, and trending topics — they’re really bringing ideas based on data, and not just what’s hot on social media. They’ve truly opened our eyes to the way that we accomplish our process, which is why we’ve decided to work with them on our new project. They really understand our brand and messaging, and they can quickly and decisively put out content that says a lot by saying very little. Apart from that, they take criticism extremely, they’re very agile, and they’re quick to respond to anything that’s needed. Are there any areas they could improve? One piece of constructive criticism that I have is the shift in personnel resources on our account could’ve gone more efficiently. The transition from the previous representative to who we’re working with now could’ve taken longer, but it wasn’t communicated as directly as it could’ve been. --- #### PPC & Content Creation for Professional Phone Coaching Co **The Project** - Services: Content Marketing, Pay Per Click - Project size: $10,000 to $49,999 - Project length: June 2021 - Ongoing **Project Summary**: A professional phone coaching company hired Brafton to help them increase their site traffic. The team creates content and PPC ads for the client’s website and Google, Facebook, and Linkedin accounts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP & Partner, Phone Ninjas - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 30, 2021 **Feedback Summary**: Through a well-rounded ad campaign, Brafton has helped the client achieve a 50%–200% increase in engagement across their website and social media accounts. The team’s communication practices and overall efficiency have also weighed into the timely completion of tasks. ""Brafton is very methodical; their processes and timelines for the project are really easy to understand."" **BACKGROUND** Introduce your business and what you do there. I’m a partner and VP at Phone Ninjas. We help improve the phone processes of various customers and companies. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We needed to achieve more reach and site traffic, so we turned to Brafton.  **SOLUTION** What was the scope of their involvement? Initially, Brafton audited our website and our LinkedIn, Facebook, and Google My Business accounts. They then took over the creation of creative assets for our PPC ad campaigns. The team is currently driving content that we actively help improve. What is the team composition? There’s a team of six that consists of the account manager, a coordinator, and different specialists for Google, social media, content, PPC, and web design. The account manager and coordinator are my go-to people and they tap the necessary resource based on what we’re working on.  How did you come to work with Brafton? I found and interviewed five agencies over the course of a month. We saw that Brafton was working with one of the largest automotive vendors on the planet and considered it a big plus in their favor since they would already be familiar with our industry. We also liked their logical approach and how they had different specialists, as opposed to having only a few people juggling everything, so we brought them in. How much have you invested with them? We’ve spent around $45,000. What is the status of this engagement? We started working together in June 2021 and the project is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Facebook, LinkedIn, and Google allow us to see how many people have looked at and clicked through our posts. Based on the data we’ve received, we’ve gotten a 50%–200% increase in the number of people who’ve filled out a form from the content. We’ve received more impressions and requests for information. It’s also evident that our audiences have stayed on our articles for a longer period of time.  How did Brafton perform from a project management standpoint? Brafton is very methodical; their processes and timelines for the project are really easy to understand. Everything is done logically and efficiently. We communicate via phone, email, and webinars.  What did you find most impressive about them? What stands out about Brafton is the efficiency with which they communicate. They never miss deadlines and always keep us in the loop when it comes to updates. I love that we’re able to know where we’re at with the project.  Are there any areas they could improve? No, there isn’t any.  Do you have any advice for potential customers? Provide your input but follow Brafton’s process. You might think that you know better, but their specialists are still more technically capable. Have faith in their skills and policies because you can definitely trust their team. --- #### Content Marketing & Web Management for Community Bank **The Project** - Services: Content Marketing, Other Digital Marketing, Web Design - Project size: $200,000 to $999,999 - Project length: Jan. 2015 - Ongoing **Project Summary**: Brafton helps a community bank with SEO content creation, WordPress website management, HubSpot email marketing, and other consulting services. They’ve also helped redesign and maintain the client’s website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, Community Bank - Industry: Financial services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 4, 2021 **Feedback Summary**: Brafton has become an extended part of the client’s marketing team thanks to their technical expertise. They understand the client’s business well while providing a fresh perspective to their efforts. The team is great at communicating and does the required research to answer the client’s questions. "“Being able to rely on the expertise of a partner like Brafton is invaluable — they’ve become an extension of our team.” " **BACKGROUND** Introduce your business and what you do there. We are a community bank that services in three states and 11 locations. In addition to our commercial and retail banking services, we offer financial planning services, including insurance and healthcare equipment financing. I’m a digital marketing manager with responsibility for communications, content, and user experience related to our website and other digital platforms. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We wanted to provide educational content for our customers and prospects, hoping to attract more engagement in our digital channels. We initially hired Brafton to provide blogs and other related assets which we could use for content marketing. **SOLUTION** What was the scope of their involvement? We’ve been working with Brafton for content marketing for around seven years. They worked solely on our content for the first two years. Then, we had a situation where we needed to change our website management agency. Brafton was able to take over and manage our website, using the existing WordPress content management solution. Their technical team makes sure it remains up-to-date, and they're able to address any technical enhancements that we want to make to optimize our site. After the website move, we expanded our relationship with Brafton to include HubSpot email marketing and consulting, as well as SEO development, while they continued with the site maintenance. In 2019, they helped us redesign our website, and we launched it in 2020. Our relationship has grown over the years from a single service to a more overall digital engagement. What is the team composition? My main point of contact from Brafton is Christina (Director of Customer Experience). We’ve also worked with Hannah (Director of Sales and Account Management), a project manager, a web person, and a content production manager. How did you come to work with Brafton? I don't actually remember how I learned about Brafton. I had been going to conferences and other events like that, so I assume I got on somebody's mailing list and, maybe, that's where I heard about them. How much have you invested with them? We’ve spent around $375,000 since we started working together. What is the status of this engagement? We started working together in January 2015, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Our company doesn’t currently have the technical expertise in-house for website development or SEO, and we don't have the time to do a lot of content creation ourselves. For us, being able to rely on the expertise of a partner like Brafton is invaluable — they’ve become an extension of our team. How did Brafton perform from a project management standpoint? We meet with Brafton weekly and talk through all of the projects that we have on the table. I can ask them any questions and request them to make any changes to our website. If I have an SEO-related question, they do the research and get back to me with a recommendation — we really value that part. Recently, Brafton launched their own private portal. Customers like myself can log in and look at the different projects that are in progress. I can download any previous work content items, whether it is a blog, an illustration, or an analytics report. When they have something for me to approve, I get an alert by email saying that I need to log in and approve the requested change. It has been a very nice tool. What did you find most impressive about them? We like having Brafton's perspective outside of the financial industry. We work with a lot of financial-related vendors, so it’s nice when Brafton comes to the table with fresh ideas from their experience with clients in a variety of industries. Are there any areas they could improve? Early on in our engagement, there was a handful of account relationship turnovers, so it was hard to establish the solid relationship that we have now. After moving the website, to them and broadening our base of services, the team ended up being pretty solid, and I feel like they better understand our needs. One area that I'm a bit concerned about is that the technical support for our website is limited to standard business hours. I know our IT team would sleep better if Brafton could provide 24/7 support in the event of an outage or issue that could develop overnight or during a weekend. However, they have been prompt and very helpful when we have brought issues to their attention. The limited support has not been a strong enough reason to leave their service since they are doing a great job. Do you have any advice for potential customers? Develop a close relationship with your primary account representative, and make sure they really understand what your business is and what your goals are — that’s the biggest key to being successful. --- #### Content Writting for Biotech Company **The Project** - Services: Content Marketing, Digital Strategy - Project size: $200,000 to $999,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: Brafton provides content writing services for the life sciences segment of a biotechnology company. They work with the topics that the client researched to create original content. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Leader of Life Sciences Segment, Biotech Company - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — May 24, 2021 **Feedback Summary**: The content created by Brafton is of high quality, and it has helped the client get around 20% of their marketing-qualified leads. The team is professional, flexible, and capable of meeting deadlines. The client is satisfied with the engagement and the quality of their work. "“Brafton’s professionalism and flexibility are impressive.” " **BACKGROUND** Introduce your business and what you do there. I’m the marketing leader of the life sciences segment for a biotechnology company. We focus on multiple areas, including life sciences, fuel, applied genomics, and diagnosis. We also have services and informatics groups. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? A couple of years ago, we did a perpetual demand generation program where we needed to develop content for strategic engagement. We needed key opinion leadership, expert points of view, and topics at the level of solutions. We also wanted to take a lot of our instrumentation as solutions to our customers and develop content that addressed their pain points to help them navigate through a virtual funnel. **SOLUTION** What was the scope of their involvement? First, another company helped us do some insight work collecting a lot of internal and external opinions from subject matter experts. We were able to coordinate the topics for discussion and content development. Brafton helped us identify writers in their network, and they’ve been helping us develop that content. We’ve published the content on our site, as well as in third-party publications. What is the team composition? I’ve worked with Tricia (Director of Customer Experience) and Chris (Project Manager), as well as with Shannon (Former Senior Project Manager). Chris and Shannon have moved to different projects, so we started working with other quite good people. Megan (Former Social Media Strategist) and Chris (Creative Director) have helped us manage all of our programmings, and they’ve done a really good job. How did you come to work with Brafton? We heard about Brafton through another company, and this company helped us get organized with them. However, I wasn’t part of the selection process, so I’m not sure how we decided that they were the best fit for us. How much have you invested with them? We’ve spent around $300,000. What is the status of this engagement? We started working together in early 2019, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’ve used the content that Brafton creates for third-party promotions, and we’ve generated many marketing-qualified leads from there. Around 20% of our leads are generated from all the work that they’ve done. They’ve met our goals and done a great job. How did Brafton perform from a project management standpoint? Project management is Brafton’s strength — they’re really good at that. We’re very clear about what our internal and external deadlines are, and they do their due diligence to make sure that those deadlines are met. What did you find most impressive about them? Brafton’s professionalism and flexibility are impressive. Are there any areas they could improve? I don’t know anything they can improve on. We’re constantly upping the ante for them, and they’ve done great. Do you have any advice for potential customers? Be clear about your expectations and provide them with examples of writing styles that you want to see. Don’t make the assumption that they’re going to provide you with content specifically made for you from the start. They’re not mind-readers, so you have to walk them through the process. It takes them a bit to find writers that fit your style, but once they do, the project runs pretty seamlessly. --- #### Web Design & Branding for Consultancy Company **The Project** - Services: Branding, Web Design - Project size: $10,000 to $49,999 - Project length: Sep. 2020 - Feb. 2021 **Project Summary**: Brafton revamped a website and designed branding materials for a consultancy company. They were tasked with creating a logo and an e-book, as well as writing articles and conducting a case study for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Tecflair Limited - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 5, 2021 **Feedback Summary**: Thanks to Brafton's efforts, the client was able to establish an image that resonates with their brand and projects their message. A dependable partner, the team led an organized approach and was receptive to feedback, allowing them to deliver high-quality and personalized designs on time. ""The support and contribution we received from the team were outstanding." " **BACKGROUND** Please describe your company and your position there. I am the owner of a boutique cost optimisation consultancy **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton, and what were your goals? The company was expanding and neeed a more professional image, website and supporting marketing material. We wanted our message to be clear and to have a strong process to support our marketing. **SOLUTION** How did you select this vendor? We found four marketing agencies/individuals and had each pitch to us based on a set of pre-defined requirements. We selected Brafton as they had the strongest portfolio of past work in our space, had an up to date image and approach and ranked close to the top with their own website on Google. They were big enough to have a strong and varied team, whilst not charging the high prices of the biggest agencies. Describe the scope of their work in detail, including any steps and the final deliverables. We agreed a detailed scope of work which covered creating a new logo/graphical imagery, redesign of the website, creating an eBook, a case study and a number of articles/content pieces. Each deliverable was assigned a number of units, which gave us flexibility to modify the brief part way through by switching units from one deliverable to a new one that became a higher priority. How many people from the vendor's team worked with you, and what were their positions? We worked with five different people on the team, with a project manager assigned who ensured that work was pulled together and kept on track. Our account manager was excellent and helped by providing advice and positioning (which was outside the original brief) to ensure our messaging was on-point. We also worked with a designer and a copywriter and the head of the design team at times. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The project was 100% successful. We were very pleased with the deliverables and we now have an image that we are confident in and that projects our message. The new website is great and gets good feedback and we have a strong marketing process in place. Describe their project management style, including communication tools and timeliness. As soon as we signed up, we received a login to the project management portal, which clearly showed us the content, progress and contained all versions of the deliverables along with a clear approval/revision process. We also had regular video calls to work through the brief, stay updated on progress and provide feedback. There were some aspects of the design that we didn't like early on and they were happy to provide new ideas and revisions until we were delighted with the result. What did you find most impressive or unique about this company? The support and contribution we received from the team were outstanding - above and beyond the requirement. Are there any areas for improvement or something they could have done differently? No problems, it was a great experience working with Brafton. --- #### SEO Content Services for Tech Consultation Provider **The Project** - Services: Content Marketing - Project size: Confidential - Project length: Feb. 2021 - Ongoing **Project Summary**: Brafton is offering SEO services for a tech consultation provider. The client provides instructions and outlines that the vendor will use for keyword-based content creation.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Brand Manager, Green Mountain Technology - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — May 3, 2021 **Feedback Summary**: Brafton not only provides consistent quality pieces, but also improves the amount of content on the client's site by 50%. The vendor has been able to suggest the ideal keyword placements for their outputs, which is also thanks to their strong researching skills. Their deadlines remain transparent. ""I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work." " **BACKGROUND** Please describe your company and your position there. I am the content and design manager of a technology and strategic consultations provider for parcel and LTL shippers. We work with some of the world's largest brands to help them manage their shipping spend from audit and pay, network optimization, opportunity modeling and more. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? Content marketing is a critical component of our demand generation and growth strategy; however, Google loves consistency, and churning out quality and timely articles, infographics, case studies, white papers, videos, and more is no small feat. I started looking for the right partner to not only help me execute these important content pieces, but also a partner that understood the transportation industry (my readers) in a way that helped showcase my company's industry expertise. **SOLUTION** How did you select this vendor and what were the deciding factors? After speaking with roughly ten content marketing specialists across the U.S., I felt the most comfortable and confident with Brafton. Overall, they offered the exact content services I was looking for, I was able to speak with their team to understand their level of experience in my industry, and they were very realistic in laying out what they could and could not provide as a partner. They were also very clear about pricing, which was extremely fair compared to the other content providers I was exploring. Describe the project in detail and walk through the stages of the project. During the initial exploration of what a Brafton partnership could look like, we had already settled on what types of content Brafton would assist me with, as well as what those subjects would be. We had a brief kick-off call to setup milestones and assess content/team needs, and then we established a weekly call where we could touchbase on where content was in the pipeline or any lingering questions. Agencies like Brafton are true partnerships – you have to give as good as you get – so I've tried my hardest to collect as much info as possible upfront, as well as to provide clear instructions and outlines for content where possible. I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work. It's clear they do their own homework, and the team has been very clear about expectations, questions, or content/project improvement opportunities. How many resources from the vendor's team worked with you, and what were their positions? For this project, I work with a variety of Brafton's team members, including a helpful account manager and project manager (who are both clear about needs and often provide SEO suggestions/best practices), a stellar content writer that never misses the mark, and an equally stellar graphic designer that helps create visual documents that relate and match my company's brand image. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? In addition to helping increase our content output by more than 50%, Brafton's quality writing and practices have helped me create more consistent content pieces. In addition, it's clear Brafton has thought through these pieces from an SEO perspective, as they suggest the best keyword placement for content titles, a crosslink strategy for the main site when pieces are published, as well as strong research on their own end for the writing component. As someone that's worked as a content and digital marketing strategist in a marketing agency before, I know these are no small tasks. How effective was the workflow between your team and theirs? Again, Brafton is very clear about needs and milestones. We have never been delayed or missed a deadline, even when I asked to add a project addendum and increase the content deliverables. Brafton is clear about when I will receive drafts, as well as when they require feedback to ensure any requested revisions are completed in a timely manner. To date, I haven't had to request any content revisions, and I think that's largely due to the Brafton team's clear communication and execution. They obviously care about delivering quality components. What did you find most impressive or unique about this company? Overall, I'm impressed with the quality of their writing. I do my best to provide helpful insights, as well as clear instructions as far as what I would like to see in the articles/case studies/white papers, and Brafton listens to that feedback and delivers tenfold. I'm always impressed by their drafts, which are almost always the final documents. Are there any areas for improvement or something they could have done differently? No. This project is my company's first endeavor with Brafton, and because of that we've kept the project relatively focused on key content needs. That strategic focus combined with Brafton's best-in-class execution has lead to a very successful first project, and this is a partnership that I am returning to for continued content execution. --- #### Content Marketing for Tourism Company **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: May 2018 - Ongoing **Project Summary**: To establish their online presence, a tourism company hired Brafton to provide content marketing services. The team generates content and implements strategies for the client's inbound and outbound businesses. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Manager, JTB Corp. - Industry: Hospitality & leisure - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Apr 18, 2021 **Feedback Summary**: A creative partner, Brafton continuously produces valuable content for the client, resulting in an increase in their site's traffic. Their extensive knowledge in the industry, effective collaboration skills, and quick turnaround time allow them to deliver innovative solutions for the client's needs. ""They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience." " **BACKGROUND** Please describe your company and your position there. I am a Senior Manager at JTB Corp. Global headquarter in Tokyo, Japan. Our company offers a wide variety of products, services, and solutions ranging from business travel, MICE, and employee benefits to publishing, merchandising, and digital solutions. Our company has about 20,000 employees in 30 countries, and we serve individual clients and B2B partners around the world. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? We have been working with BRAFTON to build content creation strategies to create the international identity for our Global Inbound and Outbound businesses. We rely on BRAFTON to be creative in content development. What were your goals for this project? We aim to increase and strengthen the awareness of our business segments. We were seeking to create a variety of content for our Global inbound & outbound business segments. We were seeking a partner who understands the needs of our global clients and connects the dots to help us create exciting content. **SOLUTION** How did you select Brafton? Our team searched the number of companies in Japan and abroad. We started with a list of 7 companies based in Japan and the United States and narrowed it down to 2 after receiving their initial pitches. Being stationed in Japan and not knowing about this company, honestly, it was not an easy decision to select an unknown partner in the U.S for our project. Still, after having an e-meeting with BRAFTON, we felt a vital sign of willingness to work alongside our team made it easy for us to work with them. Describe the scope of their work in detail. After selecting BRAFTON as our business partner, we had a series of e-meetings explaining our businesses, goals, and JTB's company brand. Both sides were eager to know more about their ins and out of our work and our companies. After sharing the initial thoughts of our plan, they worked with us on creating the content strategies for our global inbound and outbound businesses. The understanding and teamwork brought us to this point, and today, we have gathered great content for our B2B clients. What was the team composition? We have worked closely with several team members in 4 different States, and I believe there were more than six members involved in our project and the size of their team remains the same till today. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Since the beginning of our partnership with BRAFTON we have experienced valuable content for our businesses. We have experienced tremendous traffic to our websites, social media sites. How effective was the workflow between your team and theirs? Everyone assigned to our project is straightforward to communicate with, and we always exchange ideas regularly. We connected via e-meetings at least once a month. They met timelines swiftly. And they shared the final material via their internal portal system, a convenient and time-saving tool. What did you find most impressive about this company? They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience. I like their efforts to be flexible with us and loved the solutions offered during difficult times. We have worked with other companies in the United States, but this was an exemplary collaboration. Because of their tremendous help and support, we recently have extended our content creation contract with BRAFTON. Are there any areas for improvement? Of course, things can always be done differently, but we are satisfied with their understanding and exceptional support to our people under the circumstances. We prefer quality over speed, and I am proud to say that we have supported us and help to present great content to our business partners. --- #### Content Creation for Planning & Analytics Consulting **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: Feb. 2019 - Ongoing **Project Summary**: A planning and analytics company needed to create content to help push their ideas out to prospects and clients. They chose Brafton to provide the necessary services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Allitix - Industry: Business services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 5, 2021 **Feedback Summary**: Thanks to the efforts of the Brafton team, the company's SEO significantly improved, their campaigns are more impactful, and their messaging is more meaningful. The company will continue working with the team as they continue to expand because they consistently exceed expectations. ""Brafton takes our outlines or slides, breaks them down, and delivers exactly what we are looking for." " **BACKGROUND** Please describe your company and your position there. Quite simply, we are “all in” on client success. Allitix was founded in 2017 to focus on providing the best experience for all stakeholders: management teams, project teams, and employees. Our focus is delivering high-value industry solutions through connected planning & analytics. The team has an average of 15 years of consultative experience and over 60 successful projects. We bring data, people and plans together. I am the Marketing Manager at Allitix. I handle all things marketing: the website, social media, events, sales collateral, sales messaging, etc. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? My company hired Brafton to create the content we needed to elevate our consulting to the next level. We have so many brilliant people and ideas, but we don't always have the time to push those ideas out to prospects and clients. Writing for internal business process and analytics can be tricky and it takes time and skill. With Brafton, I can utilize my brilliant consultants and their expertise to bring ideas to Brafton, and they will create content around their ideas. They have the technical writing skill to write about difficult topics but make it interesting to read. Brafton has the marketing skill to make content that can be hard to portray very readable and interesting for clients and prospects. What were your goals for this project? The goals were to have content for our website and campaigns that were well written and got out message across. This would bring our campaigns to the next level, spread brand awareness and encourage new business. **SOLUTION** How did you select Brafton? We selected Brafton after speaking with them and trusting them with the process. We are a smaller organization so we wanted to be sure we were spending our money with a company that understood our goals. I can't remember now who else we considered or how many other vendors there were. During the decision making process I was involved, our Solution and Innovation Director was involved, and the CEO was involved. Describe the scope of their work in detail. The scope has remained mostly context creation and SEO work. Brafton has done a lot of creative work and some tracking and reporting. I have been involved in the process by providing materials, providing the guidelines of what we wanted, giving feedback, passing on new projects, etc. Brafton has been responsible for taking our ideas and information, and creating blogs, videos, articles etc. What was the team composition? The people on the team have changed but normally there are 3 people working with us! There will be more working with us on our most recent project because we are doing an informational video and that is a new team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our SEO has boosted tremendously, our campaigns are more significant, our messaging is more impactful, we would have a much harder time marketing our services without Brafton. Our software parter, Anaplan, has appreciated our content and it is always good to differentiate ourselves as a partner. The work Brafton does has continued to exceed our expectations and we will continue to use them moving forward as we continue to grow! How effective was the workflow between your team and theirs? Normally, it is just me from the Allitix team. There may be the lead consultant on the call or someone that is helping with a current campaign on the calls. Brafton has been great about scheduling and keeping our projects on track. Feedback has never been an issue, they just listen and adjust. We have never had a problem communicating. What did you find most impressive about this company? They can take a base idea or topic and elevate it to the next level. Consulting in data analytics and planning processes can be hard to express to people that aren't in the industry. Brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for. Are there any areas for improvement? Not that I can think of! --- #### Content Marketing for Marketing Technology Consultancy **The Project** - Services: Content Marketing, Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Sep. 2019 - Ongoing **Project Summary**: Brafton writes on-brand blog posts for a marketing technology consultancy. They conduct keyword research and create engaging content that matches the client’s voice and follows brand guidelines. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Communications and Brand Manager, GeekHive - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 23, 2021 **Feedback Summary**: Brafton creates high-quality content that increases traffic and provides valuable information for the readers. The client almost never has to make changes to their final drafts. Consequentially, internal stakeholders are very happy with their work and they plan to expand the engagement. "“They develop content that is so valuable for our business.” " **BACKGROUND** Introduce your business and what you do there. I’m the communications manager of a marketing technology consultancy. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? The business shifted focus in 2019, so our marketing efforts needed to change. Brafton was brought on board to fulfill our need for top-of-the-funnel content on our website. **SOLUTION** What was the scope of their involvement? As we changed our brand messaging, we outlined how we wanted them to get our ideas across and provided some guidelines. Brafton does keyword research and writes regular blog posts to help us become more visible. For the most part, they focus on marketing technology topics. For example, they’ve written blogs about “Modern Market for Traditional Financial Services” and “Marketing Automation is Transforming How We Reach People.” What is the team composition? We’re regularly in contact with four people, including one writer, a chief editor, a project manager, and a content strategist. How did you come to work with Brafton? Brafton was brought on board before I was hired. How much have you invested with them? We spend about $80,000 annually (approximately $160,000 in total), but we expect that to increase as we expand our engagement. What is the status of this engagement? I started working with them in September 2019 and the project is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Brafton has surpassed my expectations. They’ve done an incredible job at taking the information I gave them and owning the new brand messaging and voice. They’ve been able to emulate our style, while successfully putting their own spin on it. Whenever we receive a new piece, I can’t wait to read the content that they write. I never have to change more than a word here or there. The research they do is on-point. They develop content that is so valuable for our business. Not only can we post their articles to increase traffic, but we can also use their content for social media and sales enablement tools. As a result, they’re helping us establish our position in the market. Now we’re looking to increase our investment in them because they’ve blown it out of the water. Our CEO thinks their work is amazing. How did Brafton perform from a project management standpoint? I look forward to every meeting with them. We communicate with them via email, Google Docs, Google Sheets, and Google Hangouts. What did you find most impressive about them? They listen to our needs and work hard to create content that aligns with our brand messaging. When we shifted our brand messaging, they took the information I provided and adjusted as needed. They’re really good at what they do. Are there any areas they could improve? No, I think the world of them. Do you have any advice for potential customers? Gather all the information and guidelines that you want to share with them and be honest about whether or not you’re happy with their work. Do that, and you’ll be successful. --- #### Content Marketing for Sales Enablement Platform **The Project** - Services: Content Marketing - Project size: $50,000 to $199,999 - Project length: May 2019 - Ongoing **Project Summary**: A sales enablement platform engages Brafton for content writing services. Based on a keyword strategy, they write two weekly blog posts, optimize existing website content, and report on traffic and keywords. **Review Rating**: 3.5 - Quality: 3.5 - Schedule: 3.5 - Cost: 0.0 - Willing to Refer: 3.0 **The Reviewer** Senior Content Marketing Manager, Sales Enablement Platform - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 17, 2021 **Feedback Summary**: Brafton delivered content that the team effectively optimized with keywords to support a 140% increase in organic traffic year over year. Their thorough research into the client’s products and market enabled the Brafton team to quickly begin producing content that satisfied expectations. ""I’m impressed by their ability to write about our space in a way that matches our style and tone." " **BACKGROUND** Introduce your business and what you do there. I’m a senior content marketing manager for a sales enablement platform. We provide sellers with content training to help them provide an engaging buyer experience. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We wanted to increase organic traffic and keyword rankings. To support those goals, we needed to create a significant amount of content but had a limited number of in-house resources to do so. We pursued a partnership with Brafton to help us create website content. **SOLUTION** What was the scope of their involvement? Brafton writes an agreed-upon number of words per year. Their team’s content creation ranges from writing new blog posts based on our keyword strategy to optimizing content that already lives on our website. Their team writes two blog posts a week ranging between 1,000–1,200 words. The bulk of their work’s content creation, but they also recommend keywords and report on organic traffic and keyword performance. What is the team composition? We work with Darla (Senior Content Marketing Strategist)  who’s our account executive and serves as a project manager. Brafton has an editorial team that guides how to write about our space. I’ve also worked with a more senior account person. On our regular content calls, there are about four people from Brafton. How did you come to work with Brafton? One of our investors recommended Brafton as a resource if we had any SEO content needs. Their team also worked in our building. How much have you invested with them? At this point, the total cost falls between $60,000–$70,000. What is the status of this engagement? We began our relationship with them around May 2019 and then renewed the contract for 2020. We’re currently evaluating whether or not we’ll continue working with them in 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Our organic traffic has significantly increased. We’ve seen about a 140% increase year over year, which is fantastic. Their team also understood our space very quickly. Unlike other content creators, Brafton quickly picked up our audience and product. They have a strong editorial team that can write about various topics well. They’re also receptive to feedback. Both quantitatively and qualitatively, I’ve had a good experience with them. How did Brafton perform from a project management standpoint? Our team takes on a lot of project management activities. We have to follow up on tasks and make certain requests for clarity purposes. Their project management’s average, so I wouldn’t say it’s a differentiator for them. What did you find most impressive about them? Their team researched our products and our competitors. I’m impressed by their ability to write about our space in a way that matches our style and tone. It’s unique for content creators to be able to write relevant content that sounds like it was created in-house. Are there any areas they could improve? Based on the scope of our contract, Brafton has delivered. Do you have any advice for potential customers? Come to the table with a strong keyword strategy. If you know that you need SEO content that can’t be done in-house, I definitely recommend partnering with Brafton. They’ll quickly ramp up and start delivering content to help impact your organic traffic. --- #### Marketing for Public Insurance Adjusting Company **The Project** - Services: Advertising, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Aug. 2020 - Ongoing **Project Summary**: Brafton serves as the digital marketing partner to a public insurance adjusting company. They create print ads, contribute to bi-monthly blogs, handle SEO implementation, manage Google Ads, and design graphics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CFO, Stone Claims - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 15, 2021 **Feedback Summary**: Though the bulk of the engagement has been devoted to building up marketing assets, the client is confident they will see a strong ROI in the near future. Brafton has made the project run smoothly with a flexible billing system, weekly meetings, and scheduled deliverables. ""Our services and industry are pretty unique, so it was great to see them understand our business well from the start." " **BACKGROUND** Introduce your business and what you do there. I’m the CFO of a public insurance adjusting company.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We rebranded our company name and created a new website in support of that brand. However, we were at the point where we needed to do blogs, marketing, SEO, and Google Ads. They’ve been filling those needs. **SOLUTION** What was the scope of their involvement? They’re doing a wide range of work for our team. The least of their work is creating some print ads for us. They’re also writing bi-monthly blogs with our input. At this point, they’ve written about 40 of those blogs. They’re helping us edit our WordPress website for SEO best practices while also handling keyword research for our site. We also rely on them for managing our Google Ads account across 17 states, keeping track of their performance using Google Analytics. Lastly, they made some e-book and graphics for email campaigns. They’re particularly focused on vector graphics and cartoon-type graphics. We’re starting social media marketing on LinkedIn and Facebook with them in the near future.  What is the team composition? When we first started working with them, we had a large meeting with about 12 people. I enjoyed getting to meet everyone behind their work at the very beginning. Because of our broad range of requests, we’ve worked with about all 12 of them over the course of our relationship.   How did you come to work with Brafton? I was tasked with finding a company to handle this work after we put together our website. After finding around 50 possible providers, I narrowed my search down to about 10 main contenders. Based on my research and interviews, we selected them. They have a unique way of scoping work, using the idea of “units.” Each unit amounts to $100 and can be moved from one effort to another pretty freely. That keeps us from having to be re-quoted for work when we make slight adjustments. That really interested us in them.   How much have you invested with them? So far, we’ve spent more than $50,000 on their services.   What is the status of this engagement? We’ve been working together since around August 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? It’s still too early to tell the direct results of their work because we’ve spent much of our time building up these marketing assets. Hurricane season is our peak season for business, so we’ll know by then how their work has affected our company. However, I’m very confident that we will see a good ROI from their work. They’ve been easy to work with. With past providers, we’ve seen our projects become all about money to them. That hasn’t been the case with Brafton. It’s easy to shift our spending around using their unit system. It’s been a pleasant experience from the beginning.   How did Brafton perform from a project management standpoint? We avidly use Monday to manage their work and hold weekly meetings to get updates on progress. Between their scheduled deliverables and the information they need from our teammates, any hold-up has always been on our end.   What did you find most impressive about them? Even early on, their blogs were very well done. Our services and industry are pretty unique, so it was great to see them understand our business well from the start. Their early blogs may have needed a few more details and specifics, but they were very strong from the start.    Are there any areas they could improve? We’re working with another company to design digital ads to attract clicks because they don’t specialize in that area. That’s been the only disappointment.  Do you have any advice for potential customers? They’re not the least expensive, but their work and team are very good.   --- #### White Papers for Global Electronics Company **The Project** - Services: Content Marketing, Market Research - Project size: $10,000 to $49,999 - Project length: June - Dec. 2020 **Project Summary**: Brafton wrote two white papers to promote the benefits of an emerging audio product. The team conducted industry and product research, targeting their content toward the B2B audio sector. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Global Electorincs Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 28, 2021 **Feedback Summary**: Brafton’s writing sounded as if it came from an industry expert. The white papers garnered over 800 downloads within two weeks, much to the internal team’s delight. Furthermore, they served as marketing tools that the in-house sales reps could leverage to communicate the product’s benefits.  "“Brafton is a professional agency that’s able to understand their customer needs well.” " **BACKGROUND** Introduce your business and what you do there. We’re an electronics company that focuses on microphones and headphones for consumers as well as professionals. Our business spans the world with locations in 65 countries. As for my role, I’m the market insight manager for education solutions. However, when I was working with Brafton, I was filling in as a marketing manager with a focus on our B2B segment. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? Audio technology can be quite complex, especially in the B2B space, because there are several target groups involved in the decision-making process. As a result, it can be difficult to really pinpoint the main benefits that our product offers. We contacted Brafton to help raise awareness around that solution.  **SOLUTION** What was the scope of their involvement?  Brafton created white papers to generate awareness around one of our new audio products. After an initial consultation, they introduced me to my assigned team so that I could brief them on my project. I gave them our target market, explained the purpose of the paper, and suggested an initial structure. This made it really easy for me to ensure that everyone was on the same page.  From there, Brafton took about a week to develop their own structure and content. They did a great job doing secondary research to develop a strong knowledge base. The team gained a good understanding of our product and its benefits, and they asked the right questions. The end result was a white paper that sounded like it was written by a professional within the audio industry. What is the team composition?  They provided a content writer, a data specialist, and a client support resource. Adam (Consultant) was my main point of contact. Having a go-to person throughout the project was helpful in ensuring that the entire process went smoothly.  What made them unique was their working culture. They had resources across London, Boston, and Florida. However, I never felt like the team was disconnected from each other because they took a one-mission approach. How did you come to work with Brafton? I found them on Google. When I approached Brafton, I knew that I needed a white paper for our product. I immediately noticed that their website was really well laid out. The content explained their services well and helped me get a first-hand idea of their expertise. I could just tell that they had the right experience. On the day I reached out, a person contacted me to walk through what my project was about. I liked that they were really interested in getting into the crux of my problem rather than focusing on the solution. That constative sales approach was the main reason I chose them and also why I ended up returning for a second project. How much have you invested with them? We spent about $7,000. I should add that they didn’t force a specific quote on me at the start. Instead, they offered a bouquet of solutions that allowed me to pick and choose what was best for me. The final cost was based on what I chose. What is the status of this engagement? The first project lasted from June–August 2020, and I returned to them again for a second project between October–December 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I initially had doubts if they could do it, but they did fantastically. We ran a typical B2B campaign for the white papers where readers could enter their contact details to download our content. Within two weeks, we saw over 800 downloads. It was also a success from a business point of view because we tried a new marketing tactic and saw good results. Our sales team can now use those white papers as marketing tools to raise awareness about our product and convert leads. How did Brafton perform from a project management standpoint? They wrote the entire white paper on Google Docs, which allowed us to give feedback on specific points rather than going back and forth through emails. That was where we made last-minute corrections or checked if we were going in the right direction. If we needed to discuss any large changes, then we would have standing meetings.  What did you find most impressive about them? Brafton is a professional agency that’s able to understand their customer needs well. They deliver the project in time, and can even work with very strict deadlines. For one of our projects, a colleague of theirs was willing to cut her holiday short so that she could complete our white paper. That was really commendable. I’d highlight their attention to detail and customer-centric approach, too. For example, they’d send the link to the Google Doc with each email so that I wouldn’t have to hunt for it. It’s those small things that really matter. Are there any areas they could improve? No, I can’t think of anything at the moment. They should continue doing what they’re doing now. Do you have any advice for potential customers? Businesses often have problems selecting the right marketing partner because many agencies are like Swiss Army knives — they’re able to do everything for you. You’re faced with a barrage of services, and you don’t end up choosing anything. I’d suggest going to Brafton only if you have content marketing-related projects and know exactly what you’re looking for. You need to have a key focus first so that you know what you want from the engagement. Once you have that, you could line up at their doorstep and ask them to help you out, and I’m pretty sure they’d build a complete city for you. --- #### Business Website for Digital & Cyber Security Consultancy **The Project** - Services: Web Development - Project size: Less than $10,000 - Project length: Sep. 2020 - Jan. 2021 **Project Summary**: Brafton developed a business website and content marketing pieces for a digital and cybersecurity consultancy. The goal is to make sure the deliverables align with the company's mission and brand values. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CEO, Saphisle Limited - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 25, 2021 **Feedback Summary**: Brafton was able to deliver the output within the agreed timeline and cost. The project management was smooth overall and was used to provide feedback and status updates. The team was engaged, supportive, and goal-oriented. ""Brafton were the best partner to work with for the site development." " **BACKGROUND** Please describe your company and your position there. I am the Co-founder of a Digital and Cyber Security Consultancy who provide tailored digital and cybersecurity solutions across the following broad areas of: Organisational Change Management Strategy & Organisation Risk & Compliance **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton, and what were your goals? Our organisation required a new website, content marketing pieces (Articles/E-Book and infographic) to support the launch phase of the business. The key goals were to ensure that the deliverables reflected and communicated our proposition aligned to our company mission and brand values. **SOLUTION** How did you select Brafton and what were the deciding factors? We reviewed several web development/marketing companies and concluded that Brafton were the best partner to work with for the site development. The key decision making points for us included: Understanding of our target customer and the customer journey. The importance of clean design and alignment to the overall branding and marketing strategy, Value and ease to work with. The understanding of the need to ultimately support lead generation and build a business. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. The key deliverables included a new website, an e-book, numerous thought provoking articles, infographic and design work that can be utilised across the company content pieces. The website development followed a logical approach that included ensuring that Brafton had as much information as possible to support the design and build of the website. The site included the build of a custom Wordpress theme. All other deliverables included a requirements and iterative review phase to ensure that the outcome was aligned to expectations. How many people from the vendor's team worked with you, and what were their positions? A Project Manager coordinated and managed the overall delivery and was supported by a marketing strategist, web developer, graphic designer, content writer and web tester. The core team were complemented by the wider specialisms that are part of the Brafton family. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The key deliverables were all on brand and enabled the business to take a step change in how we communicate and engage with our current and prospective customers. The deliverables all were delivered within the agreed cost and timelines. Describe their project management style, including communication tools and timelines. Project management was always there to provide both feedback/status updates and support the overall smooth running of the engagement. Nothing was too much trouble! The style was engaging, supportive and goal orientated. A web portal enabled us to communicate and see the status of deliverables throughout their lifecycle. What did you find most impressive or unique about this company? They get it! Marketing is all about driving leads and ultimately new business. Every deliverable had this at the heart of what they do. By combining design, content/ marketing strategies and active monitoring of effectiveness this ensured that Brafton could continually learn and refine what was most effective not just now but for the future. Are there any areas for improvement or something they could have done differently? None of note. --- #### Informative Videos for Home Comfort Solutions **The Project** - Services: Video Production - Project size: $10,000 to $49,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: A home comfort solutions hired Brafton for the production of informative videos of their products. The client wants to help consumers answer frequently asked questions (FAQs) through the videos. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Online Marketing Manager, Lasko - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jan 12, 2021 **Feedback Summary**: As a result of Brafton's long-term partnership with the client, one of the videos they made reached more than 90,000 views in just 2 years. Then, most FAQ-focused videos reach thousands of views within a few months. The team's workflow is effortless, providing excellent suggestions and explanations. ""The most outstanding part is Brafton's ability to meet deadlines and other requests." " **BACKGROUND** Please describe your company and your position there. I am the manager of digital marketing at a manufacturer of home comfort appliances, headquartered in the suburbs of Philadelphia, PA. Our company creates portable electric fans, space heaters, air purifiers, humidifiers, and more for the consumer market and distributes internationally. Additionally we build installed home environment equipment (bath fans, indoor air quality devices, range hoods), industrial and commercial fans, as well as products for the water damage restoration and janitorial/sanitation industries. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? We lacked capacity to create informational videos about our various products and consumer self-help issues and common questions. We worked with Brafton to create many short videos that we could use on our various owned channels and on retailer websites to help consumers and customers understand our products and how to use them. What were your goals for this project? For each of the video projects, we had separate requirements, but we also wanted a full set of videos that looked cohesive and brand-right overall. Additionally we wanted videos that quickly and clearly addressed consumer FAQs or communicated the top key points of a particular model. **SOLUTION** How did you select Brafton? Lasko has been working with Brafton for many, many years. We continue to work with the team because of the quality of output and ease of working with the Brafton team. Describe the video(s) and the process in detail. They regularly work with us to learn about products and video goals. Next, the team writes a script and provides to us for review/editing. We talk about voice over/talent options. Once the video is produced we have a chance to review and provide any feedback or change requests (we usually don't have any changes). Brafton finally provides the final video links, which are easy to download and use on various platforms/channels. What was your vendors' project management or feedback process? We have been working with Brafton for so long, that our feedback process doesn't need to be complicated. It's all a very well-oiled machine at this point! We usually provide script feedback, select the talent, and then review/approve the final videos. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have one Brafton video that has been viewed more than 90,000 times in just 2 years! Usually our videos, particularly the FAQ-focused, have thousands of views within several months. We usually share frequently on social media, our own websites, as well as on retailer sites, as appropriate. How effective was the workflow between your team and theirs? Our workflow with the Brafton team is nearly effortless. We always clearly understand timelines, scheduling, and other expectations. They provide excellent suggestions and explanations. The new online project management tool is terrific for giving me easy visibility to our projects -- current, future, and past. What did you find most impressive about this company? The most outstanding part is Brafton's ability to meet deadlines and other requests. I appreciate the level of understanding and trust we have developed over the years, as well. --- #### Content Creation & Digital Marketing for Insurance Company **The Project** - Services: Content Marketing, Other Digital Marketing, Search Engine Optimization - Project size: Confidential - Project length: Feb. 2019 - Ongoing **Project Summary**: Brafton was hired to provide content services for an insurance company. The initial goal was to help the company develop their blog content to position themselves as thought leaders and experts in their field.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP Marketing & Brand Development, FFVA Mutual Insurance Co. - Industry: Financial services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 23, 2020 **Feedback Summary**: Brafton created an e-book that was repurposed for different campaigns to attract more of an audience. The client has been highly impressed with the team that they extended their scope of work to include SEO, illustrations, and email campaigns. To date, the team has completed nearly 130 projects.  "“They’re checking off all the boxes, and that’s the reason for our long-term relationship and partnership.” " **BACKGROUND** Introduce your business and what you do there. I’m the VP of marketing and brand development with FFVA Mutual Insurance, a regional insurance carrier that specializes in workers’ compensation. We’re licensed in ten states in the Southeast.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? Our biggest challenge and obstacle was content creation. We have a very small and nimble marketing department here. I needed content services because we were starting a blog. We wanted to position ourselves as brand experts and champions in that area. **SOLUTION** What was the scope of their involvement? Our original scope started with writing and content marketing. However, we gradually expanded that because of Brafton’s capabilities. Their scope of work has expanded to other areas such as illustration, infographics, SEO strategies, and e-books.  The best project that we’ve worked on with them was on a “return-to-work” campaign. It started with an e-book, but then it expanded into a re-optimized page on our website, where they created illustrations and additional 3–4 blog posts. We were also able to do a direct mail piece off of the infographic and the e-book.  What is the team composition? We’ve worked with several people from their team, including three writers, 3–4 managers, a couple of strategists, one designer, and a person for email marketing.  How did you come to work with Brafton? When I was researching different content marketing companies, it was strictly for copywriting. Originally, I was looking at a couple of their competitors. However, Brafton was their own brand champion. We do one thing, and we do it really well, so they resonated well with us.  What I really like about Brafton that I thought was unique is how they do their units. I’ve worked with many different agencies and companies by retainer or monthly expense, and accountability isn’t always there. I like Brafton’s approach to that because it was more of an a-la-carte setup based on what worked for their customers versus a monetary value for that month.  What is the status of this engagement? The partnership started in November 2017, and it’s ongoing. We kicked the e-book project off in February 2019, and it’s also ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Brafton has been a great partner for content and other areas I wasn’t originally intending. Truthfully, they’ve been an extension of our department. They’ve allowed me to build and grow what we can produce for content and other areas.  We’re actually on our 12th statement of work with them, and we’ve completed nearly 130 projects to date. Since our “return to work” campaign was far-reaching, it was very well received. We measured results via the email open rate. We were also able to track the page visits from organic and existing site visitors, and we saw how many times the infographic for the blog post was viewed.  When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on page one or two, depending on the region in terms of analytics. We continue to look at the metrics and even toy around them. How did Brafton perform from a project management standpoint? I feel they’re an extension of my team, and they keep us accountable. We have weekly calls, and the project manager always follows up with a recap of action items needed on both sides.  They recently implemented an online platform where I can go in and see what’s in progress on their side or any to-dos for our end, whether it’s a Google Docs file or an illustration.  Communication has been seamless, and it’s been outstanding because they’re always responsive and informative. Whenever I have a question or want to reach out to them with a specific need, they immediately look into it and make it happen for me.   What did you find most impressive about them? I’m impressed with several of their qualities — their consistency, relationships, quality of work, flexibility, and adaptability.  Often, during our calls, we don’t just talk about projects and progress or to-do lists. We use that time as an opportunity to brainstorm strategic initiatives, like how we can use content in other ways and beyond just words. We then see opportunities for each project to become its own campaign.  Are there any areas they could improve? They’re checking off all the boxes, and that’s the reason for our long-term relationship and partnership.  However, perhaps they can have a little more depth in writing tones and styles. That was our challenge in the beginning. We went through a couple of writers to find the best fit for us, but we eventually found that person who knows our tone and voice very well.  Do you have any advice for potential customers? My advice would be to see working with Brafton as a partnership, and the success is based on open communication and willingness to look at the big picture and not to try to limit their abilities. They position themselves for content, but they do so much more than that. --- #### PR & Content Marketing for Custom Label Print Provider **The Project** - Services: Content Marketing, Public Relations - Project size: $200,000 to $999,999 - Project length: Apr. 2012 - Ongoing **Project Summary**: Brafton provides PR and content management services to a printing company. The team is responsible for writing blogs for the client's website and social media accounts as well as providing PR content. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Lightning Labels - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 29, 2020 **Feedback Summary**: The client has seen a lift in the number of website visitors and in revenue. Brafton has been able to represent the business well and maintain a consistent brand voice. Overall the client expresses confidence in their ongoing engagement with the Brafton team.  ""They're always willing to work with us and bring new ideas to the table." " **BACKGROUND** Introduce your business and what you do there. I’m the vice president of Lightning Labels, a custom label provider based in Denver, Colorado. We print custom labels for small and medium-sized businesses (SMBs) in a variety of vertical markets, including health and beauty, food, beverages, nutraceuticals, cannabis, hemp, and CBD-related products.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We hired Brafton to do our blog posts and press release contents on various topics based on our vertical markets, as well as some broader-based topics, such as type of materials for labels, types of lamination, and more.  **SOLUTION** What was the scope of their involvement? On a monthly basis, Brafton provides blog posts for our website. We also have a very strong presence on Facebook and Instagram, as well as Twitter and LinkedIn. Once the content is posted on the website, we distribute it on our social media platforms.   Once or twice a month, we do a press release on different topics, like when we launch a new product or if we bring in a new senior person to our team. Prior to the COVID-19 pandemic, we were attending a variety of trade shows throughout the year so we would bring in Brafton’s content about our attendance.  They have a specific process in place regarding the development of content. Initially, we went through a creative brief, and they asked for specifics about our business. We provided them either specific keywords or topics that we’d like them to touch on. Then, they develop a search performance brief based on the information we give. They do extensive research on those keywords and what’s trending in the marketplace. From there, they develop the content.  What is the team composition? Currently, I work with Sonny (VP of Customer Experience), who has been a part of our account for eight years. I also work with Tony (Senior Content Writer), who’s my primary writer. Tony has honed in on the key value points of our business and represents us very well in his writing.  How did you come to work with Brafton? The relationship between our company and Brafton was already in place when I started working with Lightning Labels. I did happen to look at some other competitors, but Brafton’s content development process is high-quality and affordable, and the turnaround times are very good.  The writer I’ve been working with really understands our business and hits the proper tone of voice that we’re trying to achieve, so I decided to maintain the relationship.   How much have you invested with them? We have spent about $300,000 in total with them, or about $25,000 a year.  What is the status of this engagement? We’ve been working with Brafton since 2008 and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Our website is tagged on Google Analytics, and we’ve seen a consistent increase in the number of visitors and time spent on our blogs year-over-year — we’ve definitely seen a lift that way. Organically, we’ve seen a rise in revenue, so we know that people are engaging with our blog posts and reading them.  We’re also seeing a quote request on our blog pages, where someone can request pricing for an item.  How did Brafton perform from a project management standpoint? It’s a very smooth process. We typically communicate through email. We have quarterly meetings with them to go over metrics and they make recommendations where there’s an opportunity to optimize the content. What did you find most impressive about them? I’ve got a budget to maintain and marketing dollars are always tight, so knowing I’ve got flexibility with them is good. They’re always willing to work with us and bring new ideas to the table.  They — especially Tony, our writer — understand our business and are able to communicate our value points and what Lightning Labels is. Tony is able to drive the right tone of voice and showcase our brand well. That, to me, has been the most impressive thing about working with Brafton.  Are there any areas they could improve? Prior to Tony being my account writer, I had some other writers who didn’t hit the mark. However, I appreciated that I was able to go to Sonny and express my concerns. They made adjustments on their side to make sure that I got what I needed.  There have been times when turnover happens in terms of either the account manager or the content writer. At the end of the day, they always made good on it. Twelve years later, I’m still doing business with them.  Do you have any advice for potential customers? I would definitely recommend Brafton because I think they take the time to know your brand and they have good turnaround times. I’ve recommended them internally to our sister brands and everyone that I’ve recommended Brafton to has been happy with their services. --- #### SEO, PPC & Email Marketing for Business Mapping Software Co. **The Project** - Services: Content Marketing, Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Mar. 2020 - Ongoing **Project Summary**: Brafton handles content marketing efforts for a business mapping software company. They provide services ranging from email marketing campaigns, PPC, SEO, and advertising on Google. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Customer Communications Manager, eSpatial - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 29, 2020 **Feedback Summary**: The partner is happy with the results of the marketing efforts and has made it to the first page of search results for certain keywords. Brafton fills in gaps and produces high-quality work. They're flexible, innovative, and creative, consistently keeping the partner in the loop. "“Brafton has been easy to work with and very responsive.” " **BACKGROUND** Introduce your business and what you do there. I’m the customer communications manager of eSpatial. We’re a business mapping software company. We provide data visualization and analysis software for businesses through mapping. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We were trying to work on our SEO. We wanted to start generating new content as well as optimize some of our older content. **SOLUTION** What was the scope of their involvement? Brafton handles our content marketing. They’ve also done some nurturing work where they’ve written emails and direct campaigns for us. Our email audience is people who've signed up for a free trial or done a discovery call with a salesperson. There are also emails focused on longtail follow up, and the Brafton team did some of our newsletters as well. Additionally, they’re doing some of our PPC and Google Ads work currently. What is the team composition? I primarily work with an account manager. Other team members we’ve worked with include a project manager and two writers. In total, we’ve had about six people working on our account. How did you come to work with Brafton? We found them through a web search. How much have you invested with them? We’ve invested around $30,000–$45,000. What is the status of this engagement? Our ongoing engagement started in March 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve had a number of the pages they created go to the first page of search results. One of the pages has been our top converter for free trials and it has a high conversion rate. Brafton has been easy to work with and very responsive. They slot in where we need them and are flexible. Their quality of work is great. How did Brafton perform from a project management standpoint? They’ve done very well with project management. Their team keeps us in the loop and presents us with tracking sheets. We can always see how things are going and where each piece of the content funnel is. We primarily deal with our account manager so it’s nice to have one contact person. He’s been great. We hold weekly calls to discuss everything. What did you find most impressive about them? It’s a major relief to have that flow of content coming in. It’s nice to have something new to put up on our blog. Brafton has made things easier for us than when we wrote everything internally. They make our lives easier. We don’t have to chase them or come up with the ideas ourselves. Their team handles the keyword research. Having their expertise on the keyword research side has been very helpful. Are there any areas they could improve? No, nothing comes to mind. Do you have any advice for potential customers? The more access you give them, the smoother everything will go. When they’re able to see your metrics, it makes it easier to make sure everyone’s on the same page. --- #### Content Marketing for Consulting Services Firm **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2015 - Ongoing **Project Summary**: Brafton provided digital marketing services for a consulting services firm. The team provided technical writing services, website updates, video creation, eBook design, case studies, and advertising. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Brand Manager, Inspirage - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Oct 13, 2020 **Feedback Summary**: Brafton was able to provide effective digital marketing services for the client. They were able to increase blog and web traffic, and decrease the overall bounce rate for the site. The team was able to adapt quickly as if they are full-time employees of the client. ""They are efficient and actually quite fun. We enjoy meeting with their team." " **BACKGROUND** Please describe your company and your position there. I am the Brand Manager for Inspirage, a global consulting firm solving business critical challenges for our customers from design to delivery. We deliver end-to-end consulting and implementation solutions that link Enterprise Resource Planning (ERP), Enterprise Performance Management (EPM), Product Lifecycle Management, Supply Chain Management and Logistics Management. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? The Inspirage Marketing Team is small but mighty. We originally teamed up with Brafton because we were in need of technical writers to supplement our team. Since then we have utilized their team for much more than just technical writing. They have worked with us on website updates, video creation, eBook design, case studies, advertising and more. Probably the largest project we teamed up with them for was a complete overhaul of our website in 2016.  What were your goals for this project? As our original goal back when they were only writing blogs, we wanted to increase the SEO of our website landing pages and draw more readers to our blog. With each new project, the goal has remained similar: increase engagement in our website by creating quality content and advertising.    **SOLUTION** How did you select Brafton? I believe the Brafton sales team pitched my old boss back in 2014! Since we were in desperate need of writers, we signed on pretty quickly. The additional services, the attention to detail and the relationships we've built have kept us coming back.  Describe the scope of their work in detail. We are in our sixth year working with the Brafton Team. Over the years the scope of their work for us has changed, but we have consistently had them created 2 blogs per month for our website. Additionally, for the past year or so, they have been interviewing and writing up one client case study per month. We have added on additional projects as they arise. We have worked with their team on content like demo videos, eBooks, whitepapers, etc.   In addition to creating content, their team has helped us with a handful of advertising campaigns. This has included both search campaigns and retargeting. Their team both writes the copy and produces the ads. They also monitor the results.  Finally, their team has helped us with web design. They completely an entire redesign of our website in 2016 and we launched a new customer stories section in 2019. What was the team composition? We have consistently worked with both a project manager and a technical writer since we started work in 2015. Over time, we have worked with additional team members as we have added projects, but our core team has remained at 2-3. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our original goal was to increase blog traffic. We've accomplished and surpassed that goal. Some of those original blogs back in 2015 remain our most popular blog posts to this day. Overall, our website updates, gated content and advertising have increased our web traffic and decreased our bounce rate. Exactly the results we were looking for. How effective was the workflow between your team and theirs? Our team has worked well with the Brafton Team over the past 6 years. It's truly a team effort on both sides. Our Brafton Project Managers have kept projects on time and on budget, without letting details slip through the cracks.  Our team has remained generally the same while we have experienced some turnover on the Brafton side. Through all the team updates; however, we have been able to keep the content churning.  What did you find most impressive about this company? I'm constantly impressed with how easily they "get" our business. We have a fairly complex footprint and yet their writers and Project Managers are able to jump right in and interview our team members and write blogs like they are full-time Inspirage employees.  Are there any areas for improvement? We've had a few ups and downs in the past 6 yeas, but I can honestly say that our current team has very little room for improvement. They're knocking it out of the park.  --- #### Content Marketing for Security Products Company **The Project** - Services: Content Marketing - Project size: $50,000 to $199,999 - Project length: July 2017 - Ongoing **Project Summary**: Brafton provides content marketing for a security products company. The team collaborates with the client to develop content for e-books, white papers, case studies, blogging, video production, and more. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 3.5 - Willing to Refer: 4.5 **The Reviewer** Director of Marketing, Security Products Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 6, 2020 **Feedback Summary**: The team's crafted content to the company has immensely contributed to establishing the client's brand and reputation, leading to an ongoing partnership. Brafton is reliable, creative, and understanding. In fact, they have recently developed a portal to ensure a seamless workflow. ""They have a real willingness to deep dive into our business." " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing for a security products company. We have everything from drive-up equipment and safe deposit boxes. Our firm also offers products for physical security and electronic security such as video surveillance, access control, ATMs, and more, basically anything you’re going to find in a branch. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? Our website needed updating based on my strategic change recommendation. Initially, it took a lot of convincing for some of the senior management but we were able to push through with our plans. I was aware that I couldn’t do everything myself and I needed someone who would successfully partner with me to create the success that I envisioned.  We needed someone to help establish us with content marketing and Brafton was the perfect candidate for us. Ultimately, we wanted to shift the positioning of our website to make it a platform for content. **SOLUTION** What was the scope of their involvement? Brafton built both websites with us with the intent of making the platform for content. A year later, we achieved our goals. We’ve created everything from video, e-books, white papers, case studies, blogging, and more. They’ve helped with pretty much the whole gamut. I’m in charge of the marketing department and I’m the most knowledgeable when it comes to where the strategic priorities are going to be. As a result, I provide Brafton with the direction in order for them to kickstart the project’s goals. We meet on a very regular basis in terms of making adjustments. I map out the overriding strategy and we build what we think is going to make sense for communicating that strategy that resonated with our audience. For instance, we found that infographics, while they’re beautiful, they didn’t really quite connect in the same way as a video would. That shifts the strategy that we pursue with our tactics and, in terms of the messaging, that all comes from me. I would dictate a strategy, tell them what I want and the team would follow that. I provide Brafton with background and help them work through an outline pulling other people in the organization for additional input. Then they go back and save me a tremendous amount of work and they’re able to give me a rough draft after. Fortunately, they’re fairly thick-skinned about it.  I’m a perfectionist but I also know my business better than anybody else does so I usually tear it apart and rebuild it with them. We do a couple of rounds of that usually and then it’s good to go. Sometimes it comes to me in absolutely perfect shape but that’s not necessary. It really depends on what it is and how significant a piece of content it is.  They’re the ones who are very good at beautifying it, making sure that it pulls people in through how it looks, not just what it says. Brafton actively posts with me on my website. From there, my challenge is a matter of the content being there and how to share it. I work with our internal sales team to get the word out. We use social media, email, and various other methods to try to push that content out there. What is the team composition? Right now, I actively work with an account manager, a creative director, a writer, and a video team. I also have somebody who works with me in email marketing and LinkedIn sponsored content as well as on the website development. All in all, I’d say there are 7–10 people from Brafton. How did you come to work with Brafton? I identified several content companies. They had to be able to backtrack and create a website with me to start with, that kind of limited who I was going to work with. I went based on reputation and pricing was part of the consideration. Some of the folks I came across had the teams but the teams were all subcontracted.  Brafton has people who are on the Brafton team and that was something that was really appealing to me. Consistency is always a question mark because people do leave and get promoted but I have felt more or less that the transitions have been fairly smooth. How much have you invested with them? We’ve spent $50,000–$90,000 so far. What is the status of this engagement? We started working together in July 2017 and the work is ongoing. We launched both websites that fall. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They’ve been a tremendous industry resource and helped us establish our brand. I think Brafton really boosted our brand reputation, our visibility in the industry, and our consideration as a thought leader. The things I pay attention to are how these work on our website.  Ultimately, everything out there, whether you’re communicating the content via email or social media, you’re trying to draw them back to our website is what we track. We did see a considerable leap in the number of users or site visitors once we started with them. How did Brafton perform from a project management standpoint? The team’s project management has been done fairly well. Although there was someone we worked with who really knew my business, they had to step back but the Brafton team really gets it and is on it.  Brafton just came out with a customized portal and we’re just getting up to speed on it. It’s officially kicking off this month. It’s nice because you can literally be approving the content instead of doing back and forth email. Everything is loaded on the portal where we can request changes or take a look where something is in the process. I’m already excited to see where we can go with this.   What did you find most impressive about them? They have a real willingness to deep dive into our business. The team also tries to understand our business challenges instead of just broad brushing it. There’s not one answer and not one industry is the same. I feel that Brafton is an extension of me and that’s a nice thing. Are there any areas they could improve? To some degree, I feel it might be helpful to change things up a bit with the team only to keep the content fresh. That’d be my suggestion because I have one writer. It’d be nice to circulate it a little bit more to make sure it stays fresh in terms of the perspective of that writing. Do you have any advice for potential customers? Put into it what you expect to get out of it. In other words, you need to educate Brafton with regards to your business and really put in the time to try to bring them up to speed in order for them to fully understand and be able to turn around and give you the product you’re looking for. --- #### Digital Strategy for Custom Software Firm **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Apr. 2016 - Ongoing **Project Summary**: Brafton provided a variety of services to further content creation and lead generation efforts. Implementation of videos, blog posts, and social media marketing coalesce into a comprehensive digital strategy. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Director of Marketing, CloudSmartz - Industry: Information technology - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 9, 2018 **Feedback Summary**: Brafton produced nearly a 100 pages of content and 10 landing pages. Their work has brought in over 80 leads with a significant portion being industry-specific. Learning the ins-and-outs of a complex business, they produced written content that perfectly represents the brand. ""They do great work with concept writing and design." " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing at CloudSmartz. We’re a custom software application development firm that provides global delivery services. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We reached out to them with content creation and lead generation as our primary goals. **SOLUTION** What was the scope of their involvement? The engagement started off with Brafton producing a few blog posts so we could get to get additional content out there and build brand awareness. I'll provide the topic, minor outline, and reference link for each post. They’ll do the research and draft a detailed outline for our approval. Finally, they’ll write the post. They utilize automatic posting, so the new content gets released as soon as we approve it. This way, we don’t have to worry about execution. To give customers a greater interactive experience than looking a fact sheet, we explored additional mediums of content creation. In addition to blog posts, Brafton provided an entire digital content strategy by creating infographics, e-books, and white papers. We collaborated with them to organize a keyword list because we’re a niche provider. They used their tools and expertise to implement an SEO plan for us. They also created videos, both animated and scripted, and did some social media work as well. Continuing the engagement, we’re moving forward with a social media revamp later this year. What is the team composition? There are usually 4–5 people we work with during weekly meetings. However, I talk to the account manager and project manager more frequently. How did you come to work with Brafton? I’ve used Brafton in the past when I worked for another company. As a result, I hired them because I knew what they could do. Plus, they’re on the East Coast and offered a price point that was affordable on my budget. How much have you invested with them? We’ve spent $25,000–$35,000 annually. What is the status of this engagement? We started working together in April 2016 and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They’ve helped fine-tune our message across all mediums. From a content creation perspective, we've got an additional 90 pages of blog posts and other content created since the start of this engagement. That influx helps improve our Google ranking. Regarding lead generation, we’ve created about 10 landing pages that garnered 81 leads, a quarter of which were industry specific. We expect the increased web-traffic to drive continued the growth of lead generation. How did Brafton perform from a project management standpoint? I can reach out to me any time of the day and they’ll usually get back to me within 24 hours. They’re good about being on top of everything. I’m usually the one holding the process up, so they’ve been very patient and get everything done promptly. Additionally, we just got assigned a new account manager and the transition was very smooth. It’s worth noting when a manager can transition effectively and provide value immediately. What did you find most impressive about them? They have a wide breadth of experience and I appreciate their SEO recommendations. Other companies always try to do too much. Brafton gives you what you need without going overboard. Their patience and flexibility are standout attributes as we’re a hands-on client. We provide complex solutions so getting all the details correct is important. It’s tough for people who aren’t in our industry to fully understand what we do, but they’re quick learners and deliver things swiftly. The content they’ve written has been perfect. Are there any areas they could improve? I’d like to see more in-depth planning to match what we’re doing on a month-to-month basis. Do you have any advice for potential customers? If you're a small marketing team looking for an extension to your content creation and website management team, Brafton is a great company to work with. --- #### Content Marketing for Educational Management Company **The Project** - Services: Content Marketing - Project size: $50,000 to $199,999 - Project length: **Project Summary**: An educational company wanted to enhance the quality of the websites that they manage for various universities. Brafton provided blog content, 90 articles/month, and infographics on a quarterly basis. They also planned a social media calendar for various networks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** SEO Manager, Educational Institute - Industry: Education - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Feb 9, 2017 **Feedback Summary**: The quality of Brafton's work is high, and online engagement is strong as a result of their efforts. Additionally, communication and customer service were excellent. ""I liked the quality and communication so much that I tripled the amount of volume we were doing with them." " **BACKGROUND** Introduce your business and what you do there. Our company works with universities around the country to help promote and grow their online degree programs. I’m the search engine optimization manager. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? We manage all the websites for the universities that we partner with, and we needed help to enhance the quality of the content. **SOLUTION** What was the scope of their involvement? Brafton provides blog content, articles, and infographics for us to publish on our website and promote through internet marketing channels. They provide approximately 90 articles a month for us. Brafton helps with some of our social media accounts. Brafton provides a monthly social media calendar that we review internally and then we also review with our partners to get approval. From there it would get rolled out to the social media networks that we’re working with. We have a lot of interaction between our two teams. We have kickoff meetings where we talk about style guides, the primary focus, the style and tone, and expected delivery. As those articles are delivered, they go through several rounds of internal edits before they go to our partners for review. The infographics are done on a quarterly basis, those are published on the website, and shared socially. How did you come to work with Brafton? When I was hired, Pearson was already using Brafton. When I came on board, we were only using them for 30 articles a month. I liked the quality and communication so much that I tripled the amount of volume we were doing with Brafton. How much have you invested with Brafton? We spend between $100,000 and $200,000 with them monthly. What is the status of this engagement? I know we’ve worked with them for over three years, but I don’t know when the engagement started. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement? Our engagement online has been very good. The turnaround times of getting everything approved has been much better. How did Brafton perform from a project management standpoint? We use email, phone, and Basecamp to communicate and Brafton is very responsive. Brafton listens to our feedback, and they’re a really good partner. What did you find most impressive about Brafton? It’s a combination of excellent communication, excellent customer service, and the quality of their work. Are there any areas Brafton could improve? Brafton could offer more services so I can use them more. --- #### Content Marketing for Recruiting Company **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2012 - Ongoing **Project Summary**: A recruitment firm interested in increasing their search rankings, collaborated with Brafton to develop an SEO strategy, which included a content calendar for certain keywords and content for their weekly blogs.  **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Profiles - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 8, 2017 **Feedback Summary**: As a result of the client's partnership with Brafton, there has been a 16% increase in organic traffic just from the blogs, and a 22% increase in all SEO organic traffic. Brafton delivers strong results within a very reasonable budget.  ""Brafton is a true partner that is good at what they do, and are the biggest bang for your buck." " **BACKGROUND** Introduce your business and what you do there. Profiles is a creative, marketing, and technology recruitment firm headquartered in Baltimore, Maryland. We have supporting offices in Philadelphia, Richmond, and Washington, DC. Recently Profiles has made a national footprint to include the markets of Chicago, Dallas, Northern New Jersey, and San Francisco. Our recruitment services provide Fortune 500 and midsized brands with candidates in the marketing, creative, and technology space. Staffing solutions come in the form of contract, contract for hire, direct hire, and managed services. My role is the Director of Marketing. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton? Profiles’ executive leadership strongly believes in investing in the company's marketing department. We wanted to augment our internal staff to include a copywriter in order to increase our search rankings, gain a greater visibility online, and position Profiles as the subject matter expert in the creative staffing space.  **SOLUTION** What was the scope of their involvement? The project includes two long-form blogs per week. Topics are published from a content calendar that we create together. The content calendar is based on targeted key phrases that correlate to our business offerings. The relationship begins with a kickoff meeting amongst you and your dedicated account team. The intake meeting will document your creative briefing to ensure all Brafton team members understand our vision, goals, obstables, tone, audience, and a means to measure results. A weekly cadence of deliverables had both of our teams in a groove in no time. Once the content is written, Brafton will optimize the page title, URL, header tags, keyword usage throughout, internal link, and supply images and alt text. Each article is sent via email requesting our feedback. With one or two rounds of revisions, we then submit the approved copy that is streamed directly into our CMS and published in real time. Monthly reporting calls are held to review how our rankings and lead conversions performed site wide. How did you come to work with Brafton? I vetted a total of five firms and freelancers who I found through content agency research and Upwork (formerly Elance and oDesk). Brafton was then referred to me by a fellow marketing friend who worked at an enterprise staffing firm. I was hesitant my budget couldn't compete but made the call to learn more. The rates were fair and scalable. The access that Brafton has to resources and publications is a big selling feature. We now have a dedicated team of five---writer, strategist, and account manager--for less than the cost of one full-time copywriter.  How much have you invested with Brafton? We spend $16,000 per year with them. What is the status of this engagement? We began working with them in March 2012 and the work is ongoing. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement? Writing a good article that can be found is essential to attracting inbound leads and that's what they help us achieve. We’ve seen a 16% YoY in organic traffic from blog articles alone. Overall organic traffic increased 22% YoY. To know that blogs alone contributed to 16% of that increase tells a big story. Recently, we aligned our content strategy to support B2B client lead generation. In staffing, marketing efforts must attract both prospective clients and qualified candidates. We’ve been publishing a lot of content to attract and nurture the B2B audience in support of sales growth. Understanding the challenges of B2B marketing and then seeing the results in organic traffic is very telling of Brafton's impact.  How did Brafton perform from a project management standpoint? Brafton's team is spearheaded by an Account Manager who is our main point of contact. That person has an understanding of web, digital, and SEO. The team is always available and we communicate by email, except for our monthly meetings by phone. The success that comes from the relationship is also very reliant on the efforts you put in as a client. It is not a 'set it and forget' journey. It takes a collaborative team to produce an impactful outcome to your business.  What did you find most impressive about Brafton? There are other agencies who have content agencies who offer shiny bells and whistles that Brafton doesn't but they come at a premium. If you’re a marketer with a vision and strategy for how content will improve your business but don't have the copywriting resources to execute, then Brafton is a true partner that is good at what they do, and are the biggest bang for your buck.  Are there any areas Brafton could improve? Their creative library could be improved. They’re pulling stock images to support our articles and those are limited. --- #### SEO, Web Redesign & Redev for Managed Database Services Co **The Project** - Services: Search Engine Optimization, Web Design, Web Development - Project size: Confidential - Project length: June 2025 - Ongoing **Project Summary**: Brafton has redesigned and redeveloped a website for a managed database services company. The team handles the design, technical UX, SEO-driven build, wireframes, design mock-ups, and written content. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Executive, Solvaria - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 23, 2026 **Feedback Summary**: Brafton's work has increased site speed, web traffic by nearly 80%, and conversions. The team has provided a dedicated account strategist and an account manager who move the project along. Brafton communicates via virtual meetings, emails, and messages, and their technical knowledge is valuable. ""They have all the answers I need and have a well-rounded team."" **BACKGROUND** Introduce your business and what you do there.I'm an executive at Solvaria. We provide managed database services, offering both full-time and supplemental support to businesses worldwide. We act as a strategic partner to enhance clients' database management and success. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton?We initially worked together on SEO-driven content development with the goal of driving conversions to our website. Most recently, Brafton handled a complete website redesign for my company. **SOLUTION** What was the scope of their involvement?Brafton has worked with me to understand the goals of our new website and how we want our brand to be communicated. Then, they've executed the design, technical UX, and SEO-driven build. The deliverables include wireframes, design mock-ups, the final website, and written content.What is the team composition?We've worked with 2–5 teammates from Brafton.How did you come to work with Brafton?They reached out to me. I chose them because they offered good value for the cost, and I liked their pricing model using units instead of a monthly retainer with unclear deliverables.What is the status of this engagement?We started working with them in June 2025, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We have a beautiful, functional, and technically optimized website that's already driving increased web traffic from the SEO and AEO work that was done on the back end of the site. We've seen increased site speed, nearly an 80% increase in web traffic, a lower bounce rate, and more conversions since the new site went live.How did Brafton perform from a project management standpoint?We have a dedicated account strategist and an account manager that moves the project along. We communicate via weekly virtual meetings and emails. What did you find most impressive about them?Their technical knowledge behind the website build has been extremely valuable to me. They have all the answers I need and have a well-rounded team.Are there any areas they could improve?At times, I felt like I wasn't sure exactly where certain pieces of the project stood because it had a lot of moving parts. But overall they were able to deliver mostly when they said they would.  --- #### Digital Marketing for 3D Printing Solutions Company **The Project** - Services: Content Marketing, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: May 2022 - Ongoing **Project Summary**: Brafton provides content marketing and PPC services for a 3D printing solutions company. They create content for blogs, case studies, and websites, and provide support for Google Ads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** SVP Global Marketing & Communication, EOS - Industry: Manufacturing - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jun 15, 2026 **Feedback Summary**: Brafton has helped the client achieve a 19.5% YOY increase in global SEO rankings, a 4% improvement in CTR for paid ads in North America, and a 100% YOY increase in generated leads. Their project management is excellent, and they keep pushing the client to deliver on projects and improve results. ""We're impressed with how Brafton picks up the work and keeps pushing our team to deliver on the projects."" **BACKGROUND** Introduce your business and what you do there.I’m the SVP of global marketing and communication at EOS GmbH Electro Optical Systems. We provide industrial 3D printing solutions for metal and polymer manufacturing, helping organizations innovate and accelerate production with expert guidance, technology, and end-to-end additive manufacturing expertise. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish for EOS GmbH Electro Optical Systems?We initially hired Brafton for content generation support for our blog. We’ve since extended the scope to include SEO and Google Ads support across many countries. **SOLUTION** What was the scope of their involvement?Brafton and our team collaborate on the content roadmap and execution for our blog. They also handle SEO optimization for our website content, including technical SEO review and optimization and AEO optimization. Brafton provides Google Ads support for North America and the APAC region. The team focuses on creating content like blogs, case studies, and website content.What is the team composition?We work with 10–15 teammates from Brafton.How did you come to work with Brafton?We found Brafton through an online search. We chose them because their pricing fit our budget, they were a great culture fit, and they seemed to understand what we needed as a mid-sized company.What is the status of this engagement?We started working with Brafton in May 2022, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’ve seen a +19.5% YOY increase in our global SEO rankings. We’ve also seen a 4% improvement in our CTR for paid ads in North America and a +100% YOY increase in generated leads. We’ve noticed an increase in our AEO rankings, better CTRs on paid ads, and more time spent on our website. We measure leads generated through Google Ads, and that’s growing as well. We’ve seen a great impact from Brafton’s SEO work, which is now also resulting in great AEO pick-up and coverage.How did Brafton perform from a project management standpoint?Brafton’s project management is really good. They keep pushing us when we need it and keep up the pace. We communicate via virtual meetings and emails.What did you find most impressive or unique about them?We’re impressed with how Brafton picks up the work and keeps pushing our team to deliver on the projects and improve our results. They built a huge technical knowledge and understanding and function like an extended team.Are there any areas they could improve?No, there aren’t any. --- #### B2B Content Writing for Publishing Company **The Project** - Services: Content Writing Services - Project size: Confidential - Project length: Jan. 2025 - Ongoing **Project Summary**: Brafton supports a publishing company in producing B2B content. The team creates marketing and sales enablement materials, including brochures, reports, infographics, and market research reports. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Head of B2B Content, Springer Nature - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 10, 2025 **Feedback Summary**: Brafton has received positive feedback from the client about their good support and clear workflows. The team manages the project well, delivers on time, and communicates via online meetings. With Brafton's knowledge of the firm's products and customers, the client sees them as part of the team. ""Brafton has good project management, and everything is delivered on time."" **BACKGROUND** Introduce your business and what you do there.I'm the head of B2B content at Springer Nature, a publishing company. For over 180 years, our trusted brands have empowered researchers with peer-reviewed research and innovative technologies to drive discovery and tackle global challenges. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton?We needed extra support creating B2B content with flexibility and fast lead times. **SOLUTION** What was the scope of their involvement?Brafton provides a range of marketing and sales enablement materials to support our corporate campaigns, including brochures, reports, infographics, and market research.What is the team composition?We work with 2–5 teammates from Brafton.How did you come to work with Brafton?We found Brafton through an online search. Their pricing fit our budget, and they made a good impression in meetings.How much have you invested with them?--What is the status of this engagement?We started working with Brafton in January 2025, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Although we don't have any measurable results yet, we've received positive feedback from our team regarding Brafton's good support and clear workflows.How did Brafton perform from a project management standpoint?Brafton has good project management, and everything is delivered on time. We communicate via virtual meetings.What did you find most impressive about them?Brafton understands our products and customers, so it feels like having an extra member of our team.Are there any areas they could improve?I don't think there's anything they can improve on. --- #### Video Production for Locker Systems Company **The Project** - Services: Video Production - Project size: Confidential - Project length: Apr. - Sep. 2025 **Project Summary**: Brafton provided video production services for a locker systems company. The team created two 30-second videos for use in the client's marketing plan, trade shows, website, social media, and brochures. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, VLocker - Industry: Arts, entertainment & music - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 11, 2025 **Feedback Summary**: Brafton's videos received positive feedback from the client's customers and event attendees. Moreover, the team provided high-quality communication and delivered a professional product. Overall, the team was great, kept the project on track, and provided great feedback and weekly communication. ""Brafton has exceeded our expectations."" **BACKGROUND** Introduce your business and what you do there.I'm the COO of VLocker, a company that designs, manufactures, installs, and services durable, customizable locker systems and automated rental kiosks for public environments worldwide. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Brafton?We needed support with our marketing plan for a video shoot and to compose still photos and videos for trade show marketing events. **SOLUTION** What was the scope of their involvement?Brafton has provided a selection of still images captured from on-site photos and compiled footage for two 30-second videos. The edited videos have been provided for final use in our marketing plan, trade shows, website, social media posts, and brochures. The team has done an amazing job of collecting photos, videos, and compiling B-Roll materials to create the videos, which have exceeded our requirements for the exact materials and details we need.Moreover, Brafton has created multiple videos from scratch, resulting in amazing commercials and scripts that have been used at global industry events for our industry. The attendees have gone out of their way to compliment VLocker on the quality and professional look of the commercials and our marketing materials. The still photos have been amazing captures of the product on location, helping to tell a story with fewer words.What is the team composition?We've worked with four teammates from Brafton, including Jake (Lead Account Manager).How did you come to work with Brafton?We found Brafton online via Google search. When we reviewed the submissions from the selected organizations, we preferred the professional presentation and attention to detail that Brafton provided from the first meeting through the pitch. The team explained what they could do to add long-term value as a partner, not just a single project solution.  What is the status of this engagement?We started working with Brafton in April 2025, and our current project scope has been completed. We're already in conversations for our next scope of work for the 2026 marketing plan. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Brafton has provided high-quality communication to our market prospects, driving market awareness of our brand and enabling us to showcase our product in commercials at events. Brafton has exceeded our expectations.How did Brafton perform from a project management standpoint?The process has been amazing. Jake has been great, keeping the team on track, providing valuable feedback, and communicating weekly to ensure all team members were informed as we progressed. Moreover, Brafton's attention to detail is evident in the final product. Our primary form of communication has been weekly calls via Microsoft Teams or Google Meet.What did you find most impressive about them?All Brafton's team members' tools and skills, both on and behind the scenes, have enabled them to provide updates, additional ideas for improving our business image, and other marketing initiatives. Moreover, the team has gained a deeper understanding of what our competitors are doing in comparable spaces, which has helped align us more closely with our vision to improve the application of our funds and ensure we're not heading in the wrong direction.Are there any areas they could improve?I can't think of anything for Brafton to improve. --- #### Content Writing, SEO & Graphic Design for Publishing Company **The Project** - Services: Content Writing Services, Graphic Design, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: May - Nov. 2024 **Project Summary**: Brafton provided content writing services for a publishing company. The team produced six blogs, six search performance briefs, three infographics, and one white paper and offered strategic support. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Department Manager, Oxford University Press - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 9, 2024 **Feedback Summary**: Brafton delivered high-quality work within the project's timelines. The team was proactive and quickly responded to feedback, communicating primarily through virtual meetings. Their professionalism and understanding of the client's market were impressive, resulting in a positive engagement. ""They were very professional and understood the needs of our market."" **BACKGROUND** Please describe your company and position.I am a Department Manager of Oxford University PressDescribe what your company does in a single sentence.Oxford University Press (OUP) is a department of the University of Oxford that publishes academic and educational resources **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Create white paper that could be used in a gated environment to attract new leads **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.6 x 1,200 word blogs 6 x Search Performance Briefs 3 x Silver Infographics1 x WhitepaperStrategic support **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Produced all deliverables within budget to a high quality witihn project timelines.Describe their project management. Did they deliver items on time? How did they respond to your needs?Very proactiveDelivered on timeQuick response to requests/changesWhat was your primary form of communication with Brafton?Virtual MeetingWhat did you find most impressive or unique about this company?They were very professional and understood the needs of our market.Are there any areas for improvement or something Brafton could have done differently?No. --- #### Search Engine Marketing for City In South Florida **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Apr. - Aug. 2024 **Project Summary**: Brafton provided search engine marketing services for a city in South Florida. The team's goal was to amplify the reach and awareness of the client's campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, City of Pompano Beach - Industry: Government - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Sep 24, 2024 **Feedback Summary**: Thanks to Brafton's efforts, the client saw increased web traffic and campaign awareness. The team delivered on time and communicated transparently via virtual meetings, emails, and messaging apps. Their knowledge and willingness to help impressed the client, resulting in a positive engagement. ""They did what they said they would and were very accommodating and easy to work with."" **BACKGROUND** Please describe your company and position.I am the Marketing Director of City of Pompano BeachDescribe what your company does in a single sentence.We are a City in South Florida **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?create awareness of the Love Always campaign **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?I had an initial consultation with them and they seemed very knowledgeableHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We hire Brafton to help amplify the reach of our campaign through search engine marketing. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?They delivered by sending people to our website to learn more about the campaign. They did what they said they would and were very accommodating and easy to work with.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project management was great. They always delivered on time and were very good about communicating possible delays and the reasons why. What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The level of knowledge on the team and the willingness to help event when the questions did not pertain to the project at hand.Are there any areas for improvement or something Brafton could have done differently?none --- #### Content Creation Services for Volunteer Mgmt Software Co **The Project** - Services: Content Marketing, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Sep. 2022 - Sep. 2023 **Project Summary**: Brafton created content for a volunteer management software company's business growth and go-to-market strategy. Their work included ideating, writing, and producing the content needed. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 3.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Rosterfy - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 8, 2023 **Feedback Summary**: Thanks to Brafton's content, the client saw an improvement in their lead generation and traffic growth. The team offered excellent communication and adaptability, and their creative thinking was impressive. They collaborated via virtual meetings. ""They showed excellent communication and adaptability."" **BACKGROUND** Please describe your company and position.I am the Head of Marketing of RosterfyDescribe what your company does in a single sentence.Volunteer Management Software **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Grow Organic TrafficSales Enablement **SOLUTION** How did you find Brafton?Online SearchWhy did you select Brafton over others?High ratingsHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Brafton created content to align with our business growth and GTM strategy. This included ideation, writing and production of content **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Lead generation and Traffic GrowthDescribe their project management. Did they deliver items on time? How did they respond to your needs?They showed excellent communication and adaptabilityWhat was your primary form of communication with Brafton?Virtual MeetingWhat did you find most impressive or unique about this company?Creative thinkingAre there any areas for improvement or something Brafton could have done differently?Some projects overran the initial agreed timelines --- #### Content Mktg, SEO & Web Dev for Digital Consultancy **The Project** - Services: Content Marketing, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Dec. 2022 - July 2023 **Project Summary**: Brafton created and deployed new marketing collateral and SEO content for a digital consultancy company to improve their SEO efforts. The team also developed new landing pages and provided marketing consulting. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** SVP of US Sales & Marketing, Lanshore LLC - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 28, 2023 **Feedback Summary**: The client saw an increase in leads from one of their key partners, as well as better alignment on their messaging overall. Brafton was responsive and always delivered on time, using virtual meetings and messages to collaborate. Their personal touch, experience, and knowledge were impressive. ""Brafton was always very responsive and on time."" **BACKGROUND** Please describe your company and position.I am the SVP US Sales and Marketing of Lanshore LLCDescribe what your company does in a single sentence.We’re a forward thinking digital process consultancy, implementer and outsourcer, with domain expertise in Sales Performance Management and Robotic Process Automation. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Brafton to accomplish?Create engaging customer facing contentCreate new and targeted landing pagesHelp insure all collateral and landing pages maximized SEO **SOLUTION** How did you find Brafton?Had used previouslyWhy did you select Brafton over others?High ratingsReferred to meCompany values alignedHow many teammates from Brafton were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Brafton helped Lanshore create and deploy new collateral and content that could be sent directly to clients as well as customized landing pages optimized for SEO. In addition, Brafton served as the subject matter experts to help us further develop our marketing efforts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increase in leads from one of our key partners that Brafton developed a "sales offering" for, better alignment on our messaging to portray Lanshore as a RPA development and support partner for clients.Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes, Brafton was always very responsive and on time.What was your primary form of communication with Brafton?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Both the personal touch as well as the depth in knowledge and experience.Are there any areas for improvement or something Brafton could have done differently?Not really, the met and exceeded our expectations --- #### Content Dev Support for SaaS Company **The Project** - Services: Content Marketing, IT Staff Augmentation - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Brafton has been hired by a SaaS company to support their content development efforts. They help the client with writing and designing content. They also help launch materials to support marketing efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, SaaS Company - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jan 27, 2023 **Feedback Summary**: Brafton has been an efficient and flexible partner. Their project management tools also make it easier for the client to access their content library. They have an effective workflow, and the client notes that they are easy to work with. ""They are super efficient and easy to work with."" **BACKGROUND** Please describe your company and your position there. demand generation for saas company **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? We needed help to scale our content development efforts and we turned to Brafton to help **SOLUTION** How did you select this vendor and what were the deciding factors? Recommendation Describe the project in detail and walk through the stages of the project. The team helps us with the content development process, including writing and design. They've also helped us with launch materials to support our marketing efforts to support our content How many resources from the vendor's team worked with you, and what were their positions? We worked with several members of the team including a dedicated PM **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The team works very efficiently and are very flexible. I like their PM tools, it makes it easy to access the content library and see the status at a glance. We now have more content thanks to their team How effective was the workflow between your team and theirs? Easy workflow with a dedicated PM and access to their PM tool What did you find most impressive or unique about this company? They are super efficient and easy to work with. Are there any areas for improvement or something they could have done differently? None come immediately to mind --- #### Marketing for Business Telecommunications Company **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: June 2018 - Ongoing **Project Summary**: A telecommunications company engaged with Brafton for their marketing services. Key project steps include marketing and providing content assistance in order to boost user signups. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Swift SMS Gateway - Industry: Telecommunications - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 12, 2021 **Feedback Summary**: The gateway site now enjoys an annual growth of above 30%, and this goes to show that Brafton is doing well in marketing and content management. Their eagerness to help the client's business grow truly stands out and continues to make the partnership fruitful. ""Brafton listens and is continually looking for ways to provide value." " **BACKGROUND** Please describe your company and your position there. Swift SMS Gateway is a leading SMS aggregator connecting business, institutions and government to text message in their communication suites. I am the CEO and President, of Swift SMS Gateway. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Brafton? Brafton was hired for content marketing, assisting Swift SMS Gateway in providing high value, relevant blog articles, and marketing services. What were your goals for this project? Goals are to stimulate user signup of developers and business operators that are integrating text services into their business operations. **SOLUTION** How did you select Brafton? Brafton demonstrated clear understanding of pull marketing strategy to offset traditional Google AdWords campaigns to generate organic traffic. Describe the scope of their work in detail. Market research to understand you business vertical, ongoing topic relevance, news, story boarding, ad creation and continuing review. What was the team composition? We’ve worked closely with Brafton’s editorial staff, and their creative department for blog material, graphic design, animation, and voice material. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Brafton is eager to become your business champion, and to demonstrate their skills in helping to grow your business. Swift SMS Gateway continues to exceed growth expectations averaging well above 30% sales growth per year. How effective was the workflow between your team and theirs? Brafton’s Project Managers are responsive and on time. What did you find most impressive about this company? Brafton listens and is continually looking for ways to provide value. Are there any areas for improvement? Content quality relies on current relevance, industry trends, and response. Brafton is never resting and always looking to improve your reach. --- ## Portfolio & Awards ### Performance & Visibility Wins for EOS GmbH Over the past year, Brafton’s SEO team sought out, developed and implemented key SEO strategies and projects to directly support EOS’s goals of better search and brand visibility, rankings and AI SERP feature ownership. To begin, technical SEO, meta information and content audits gave Brafton an understanding of EOS’s current standing, including what was good and what needed improvement. Throughout these projects, we identified actionable opportunities to improve EOS’s overarching SEO strategy, including: Establishing baseline monitoring for SEO performance. Identifying technical SEO opportunities to improve website performance. Revealing content opportunities for net-new and re-optimized content to close keyword gaps and improve visibility. Though Brafton’s efforts are ongoing, we’ve already set forth a motion of measurable wins in EOS’s SEO department. Continuous site health checks help us identify and remediate degradative site aspects like toxic backlinks, ineffective metadata and broken elements, which have — so far — boosted site health by +5%. Content optimization efforts are driving more robust rankings and SERP feature ownership, too. Mentions in Google’s AI overviews jumped from just 8 last year to 43 this year. Traditional ranking metrics are also seeing a steady increase, with 709 total keywords ranking on Page 1, including 143 in a top 3 position. The numbers at a glance: +5% increase in site health score. +106% increase in total ranking keywords (including 43 in Position 1). +63% increase in SERP feature ownership (including 43 AI Overview rankings). +26.6% increase in brand visibility. ### The Most Translated Books of the World - Preply Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks from more than 200 referring domains. The infographic Brafton designed for Preply went viral in multiple countries and generated around $60,000 worth of affiliate and syndication links. It was picked up by several large media outlets, and helped generate brand awareness for Preply. The cherry on top: It won an AVA Digital Award! ### $15k traffic worth for Stanford University We got Stanford on Page 1 for “What is Entrepreneurship,” using an SEO writing approach. This single blog post earned more than $15k in monthly traffic value. ### Motion Graphic for ThoughtTrace (90 seconds) A solution overview video with vith plenty of pizzazz for our client, ThoughtTrace. This video is the first thing that anyone who arrives on the company's website will see.  ### eBook for Zendesk This is the title page, the table of contents and the introduction of an 11-page eBook we wrote and designed for Zendesk to help with lead generation. The eBook focuses on methods that help financial services companies offer a stronger customer experience. It was written for the company's APAC audience.  ### Gold Infographic We wrote and designed this infographic for our client, Culligan Water. ### White paper for JTB Corp We wrote, designed and formatted this white paper about how food and beverage companies that cater to conferences and corporate events can create a better, more memorable customer experience - while following COVID-19 health and safety protocols.  ### 7 key CX Metrics - Infographic (Zendesk) We created this visually compelling, but not over-designed, infographic for use as marketing colleteral in Zendesk's APAC business. ### KPI Cheat Sheet for Inbound Marketers Brafton infographic. ### Website Redesign for Clemens Food We re-designed and developed 4 websites for Clemens Food Group. The result? A highly branded website for each of Clemens’ four unique brands. Each site was crafted with technical SEO and UX best practices in mind.  ### Gold Motion Graphic for 1 Cyber Valley A 1-minute video explaining the core value proposition of our client, 1Cyber Valley, that features custom made motion graphics using their brand colors and elements. This video is featured on Cyber Valley About Us Page. ### Case Study for Schoolytics Case study we wrote and designed for our client, Schoolytics. we showcased how they are experts in helping public schools develop data-driven strategies. This is perfect for leads who are just a step away from becoming customers, showing real examples, challenges and outcomes paired with great design and creative writing. ### L2L Branding Guide We love good branding, and L2L was ready for a brand guidelines upgrade. We helped them create a detailed guide on how to use their brand consistently, intentionally, and strategically. We included custom illustrations, imagery, and ample use of brand colors. ### Newsletter Check out this custom newsletter template we created for a client in the APAC region, which features multiple calls to action and compelling visuals in alignment with our client’s strategy. ### Infographic for Cutover A visually engaging infographic for Cutover that illustrates basic data points, workflows and cycles through stylized custom icons and smart copy. ### Gold eBook for Brother Australia Our global client, Brother,   needed a high-quality piece of downloadable content that would help them generate leads. This particular eBook talks about how businesses can reduce their environmental impact through print. As such, it not only provides valuable insight for the company’s target audience (consumers and businesses who rely heavily on printing technology), but it also demonstrates their dedication to sustainability. ### A WhitePaper about Crystals We made this fun white paper about Crystals for our client, Future Publishing. They wanted a playful look, and that is precisely what our content creators delivered. This 24-page long deep-dive into the world of crystals just rocks (sorry, I had to), and even includes a few fun facts about celebrities’ crystal indulgences. ### Ranking Rubbermaid Australia in position 1 Our goal was to get Rubbermaid Commercial Products (Australia), on page 1 organically. The result? 8 of 9 blogs we published made it to page 1 in Australia in 2021, leading to a 55% increase in website traffic. ### Social Media for Decorating Den We manage Decorating Den’s Instagram, Facebook and Paid Strategy. The client wanted to increase their brand awareness, followers and website traffic through social media. We helped them achieve this with compelling content and stunning design. ### Gold Motion Graphic for Zendesk A 40-second, engaging Gold Motion Graphic that communicates Zendesk’s key value propositions. This video was made to accompany an article on the same topic. ### Email Mockup for Culligan Water Our client, Culligan Water, wanted to take their email strategy to the next level, and we helped them by developing this eye-catching custom template they can use for every send. ### UX Best Practices Mockup for Crews Control This mockup was part of a proposal made for Crews Control for their blog. We designed it with the goal of making their blog UX more visually appealing, with the end goal of reducing bounce rate and encouraging subscriptions. ### Infographic for eSpatial Who said sales quotas have to be boring? This colorful infographic succinctly illustrates a problem that faces many sales teams. It also presents a simple solution that is line with eSpatia’s core product offering. ### Case Study for Sportradar We wrote, designed and formatted this 9 -page case study about how to stay competitive in the sports betting market using cutting-edge technology and market expertise of the largest pool of betting data in the industry. ### One eBook= 2,715 new leads We wrote and designed an 8-page eBook for our client in the supply chain industry. The eBook generated a total of 2,715 new leads for the company. ### A User-Centric Website Redesign for CFGI A leading global accounting and business advisory firm faced significant challenges with its previous outdated website, which lacked engagement. The client struggled with slow turnaround times for updates and limited control over content. Beyond aesthetics, their primary concern was efficiency — they needed a modern, intuitive website that would empower their team to manage content autonomously while enhancing UX. We conducted in-depth stakeholder interviews and workshops to uncover pain points, define goals and align website functionality with user needs. We recommended a no-code website builder to give the client full control over their content, enabling their team to make real-time updates without technical expertise or reliance on external developers. Our creative team designed and developed the new site using Elementor on WordPress, balancing aesthetics and functionality. The editorial team refined and optimized copy for users and search engines. Our UX, SEO and technical teams worked together to implement on-page SEO best practices, ensuring the site was optimized for discoverability and engagement. We provided customized training sessions, equipping the client’s team with the knowledge and tools to manage the website independently. The new website resulted in: Enhanced User Experience: The new site is fully responsive, visually engaging and designed for seamless navigation. Increased Autonomy: The no-code platform empowered the client to make updates instantly, reducing dependency on external teams. Optimized Performance: The website’s improved structure and SEO strategy helped it reach the right audience more effectively. This project demonstrates the power of user-centric design, strategic technology choices and cross-functional collaboration in solving complex challenges. By prioritizing autonomy and efficiency, we delivered not just a visually compelling site but an operationally transformative solution. ### Using PPC to Drive Conversions for Jan & Elly Jan & Elly Academy is Singapore’s #1 English Enrichment Centre, specializing in teaching English to children aged 4 through 12 and equipping them with tools and knowledge to excel in primary school. We used a combination of Search and Display campaigns through Google Ads to drive brand visibility, generating 1M+ impressions and 700+ conversions (and counting!) for higher student enrollment. Data from January 2025 shows that, in that month alone, Jan & Elly saw a: 25.3% increase in clicks. 39.6% increase in click-through rate. 47.8% increase in conversions. 17.9% increase in conversion rate. Our PPC efforts help Jan & Elly Academy get in front of more parents' eyes and, ultimately, fill more classroom seats to bring high-quality English language enrichment to more children in Singapore. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_content_marketing_company_sydney_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_seo_company_boston_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_copywriting_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_content_marketing_company_united_kingdom_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_content_marketing_company_united_states_2026.svg) ### Industry Recognitions - Indigo Award for Promotional Material, 2023 - Indigo Award for Website Design, 2023 - Inc. 5000 America's Fastest-Growing Company - A Top Marketing Strategy Company 2022 - Best SaaS Animation - Gold Dotcomm Award 2022 - Global Search Awards Finalist - PR Daily's Top Digital Campaign of 2022 - Gold AVA Digital Award - CMA Finalist: Best Always-on Content - CMA Finalist: Best B2B Campaign 2021 ## Key Clients - Canva ## Packages ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 45 - Overall Review Rating: 4.9 Last Updated: 2026-06-29T09:22:38Z ### Business Entity - Business Entity Name: Brafton, Incorporated - Source: Massachusetts Secretary of State - Jurisdiction of Formation: Delaware - Date of Formation: January 1, 2008 - Status: Active - Last Updated: March 5, 2021 - ID: 000967619 ### Credit Report Results - International Credit Risk Assessment: Low Risk - Source: Creditsafe - Last Updated: March 5, 2021 ## Locations (5) ### Boston, MA (Headquarters) - 2 Oliver Street, Suite 904 - Boston, MA 02109 - United States - 50 - 75 employees - Phone: 6172063040 ### Chicago, IL - 1 N State St 15th floor - Chicago, IL 60602 - United States - 2 - 5 employees - Phone: 6172063040 ### San Francisco, CA - 600 California Street - San Francisco, CA 94108 - United States - 2 - 5 employees - Phone: 6172063040 ### Sydney, Australia - 5 Martin Place - Sydney 2000 - Australia - 6 - 9 employees - Phone: 10289731908 ### London , England - 2-5 Croxted Mews 286/288 Croxted Road - London SE24 9AJ - England - 6 - 9 employees - Phone: 442070977270 ## Connections - Nicole Mahon (CivicRisk Mutual) - Claudia Rupp (EOS) - Chelsea Woods (Epson Australia) - Sacha Billett (Springer) - Steven Wooley (VLocker North America, LLC) ## Contact Brafton [Send a message](https://clutch.co/profile/brafton) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/brafton) - [Facebook](https://www.facebook.com/brafton/) - [X](https://twitter.com/Brafton) - [Instagram](https://www.instagram.com/brafton/?hl=en)