Brafton

BACKGROUND

Please describe your company and position.

I am the Founder of Sonia Mooney Signature Solutions

Describe what your company does in a single sentence.

HR Transformation - I help organisations simplify complexity, optimise HR processes & tech and build exceptional employee experiences, creating lasting business impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Drive inbound leads
• Get my high volume of high-quality existing content working to my advantage
• Raise my profile with my target customer in mind

SOLUTION

How did you find Brafton?

Marketing

Why did you select Brafton over others?

Experts & understood what I wanted to achieve

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website

• Provide benchmark analysis on the current state and performance of the website
• Highlight any noticeable top level issues and provide recommendations to fix these
• Website re-design strategy & actions

E Mail Marketing

• Apollo Email Campaign - design, build launch
• Follow up Apollo e mail campaign - design, build launch
• Paid social campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My online presence has completely transformed through my website plus creation of my Google Business page and Citations.

I've gone from a 1 page website that wasn't maximising my assets or expertise, to a 45 page site with all new positioning and messaging which has truly elevated me within my industry.

The e mail marketing campaign has enabled me to reach my target customer and new audiences who I just wouldn't have had access to previously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. I felt understood and supported and had the expertise I really needed but didn't have myself. 

What was your primary form of communication with Brafton?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything was tailored to me and what I needed. I've also gained so much insight and knowledge which I can use myself going forward. I'm continuing to work with Brafton to take my brand and my business to the next level.

Are there any areas for improvement or something Brafton could have done differently?

Noting to add here.

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager

Describe what your company does in a single sentence.

We are an end-to-end property investment consultancy that help everyday people achieve wealth through building expansive property portfolios.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Build brand loyalty and retention
• Enhance customer acquisition at a lower cost
• Increase customer referrals and engagement

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brafton delivered a comprehensive suite of graphic design materials for the relaunch of our word-of-mouth program, ensuring all assets aligned perfectly with our branding and objectives. The project included:

• 3 Email Headers: Custom-designed headers that capture the essence of the program, making each email visually engaging.
• 2 Email Templates: Clean, responsive templates built for effective communication and consistent branding across all email campaigns.
• 3 Email Signatures: Professionally designed email signatures to reinforce the program’s branding in every communication.
• 3 PowerPoint Slides: Visually appealing slides created to enhance internal presentations and showcase the word-of-mouth program.
• 2 A4 Brochures: Informative brochures designed to effectively communicate program details and benefits, supporting both digital and print distribution.
• Website Banner: A dynamic, eye-catching banner placed on our website to drive awareness of the program and encourage participation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yet to be implemented

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent - they delivered assets well ahead of the deadline, and they were very responsive, organized, detailed, and accommodating. 

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of care and consideration that goes into building each asset 

How approachable and collaborative the team is to discuss potential options and bounce ideas off one another

How organized and process driven the team are 

Are there any areas for improvement or something Brafton could have done differently?

None at all

BACKGROUND

Please describe your company and position.

I am the Senior Website Specialist of Marsh McLennan Agency

Describe what your company does in a single sentence.

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement & wealth, and private client insurance solutions to organizations and individuals seeking limitless possibilities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Improve SEO performance

SOLUTION

How did you find Brafton?

Referral

Why did you select Brafton over others?

Approved vendor of parent company

How many teammates from Brafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve organic performance of key landing pages by using different SEO and content tactics to create a custom strategy for each page. the deliverables were landing page reoptimizations, blog creation and optimizations, conversion tracking set-up, backlinks, sponsored posts, internal link recommendations, and video/graphic creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic traffic, conversions, engagement rate, and keyword rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a project manager assigned to us for each project within our broader scope, items were delivered on time or if a deadline needed to be adjusted it was communicated ahead of time. Response time was usually within 24 business hours, and they would follow up with us if we were taking too long to respond. Overall, Brafton is very prompt and clear in their communication of project updates and deliverables. We are a very large company and they were great with communication by recognizing that they need to be the main drivers of ongoing communication.

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Promptness of responses, organization of projects and deliverables, integration within our own project management platform, clear/consistent communication, receptive to feedback, willingness to adjust to our internal project processess, and direct line of communication to leadership if we needed to provide additional feedback or were having an issue. 

Are there any areas for improvement or something Brafton could have done differently?

Clearer explanation of why a aspect of a strategy is important and needed to meet our goals for colleagues who don't have experience in digital marketing channels and the best practices that fall within each.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing partner at Transparity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We needed copywriting services. I wanted specific assets to help nurture campaigns and soft conversions on the website.

SOLUTION

What was the scope of their involvement?

Brafton provides copywriting services for our company. The team is responsible for creating blogs, white papers, e-books, emails, and some advertising. We’ve worked with them on 29 different projects.

What is the team composition?

We mainly work with an account manager, a project manager, and a writing manager.

How did you come to work with Brafton?

I was signed up for Brafton's newsletter for about a year. I read many of their blogs and thought they were good, so I approached them.

How much have you invested with them?

We’ve spent about £40,000.

What is the status of this engagement?

We started working together in the summer of 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brafton's copywriting has been great. One of the white papers delivered had 4,000 downloads in one email campaign, which was a very high result. Brafton meets our copywriting objectives, but they don't manage the marketing aspect.

How did Brafton perform from a project management standpoint?

Brafton delivers the work on time and within budget. We use their custom platform to track the project's progress, and we communicate via email and Google Meet.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Natalie is a great project manager. We’ve had multiple projects going on at once with different members of Brafton's team and our team. Natalie keeps things going and ensures the deliverables are on time. If something is delayed, it’s clear why. She’s excellent at nudging.

Are there any areas they could improve?

There are almost too many teammates on our calls. It would be easier if one person managed the kickoff. Although it's minor, Brafton is trying to ensure everyone is on the same page, which isn't bad. We haven't seen great results from the advertising, but I don’t blame the team. The outcomes haven't met our marketing objectives.

Do you have any advice for potential customers?

I suggest working with the writer you like. If a teammate doesn't meet your style or technical needs, Brafton is very helpful. Don't think that could be the end because Brafton has a big team. Additionally, I recommend using their project management platform; it’s good and saves you from writing emails. You can view everything there, including the project's catalog, team, dates, and progress.

BACKGROUND

Please describe your company and position.

I am the Global Lead SEO Content Writer of (a/an) Consumer Products

Describe what your company does in a single sentence.

Offering world-leading visual solutions for education, business, and entertainment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Product Pillar Page
• Visual Asset Support
• eBook

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

• 1 Pillar page with custom illustrations and infographics
• 15-page eBook with custom illustrations and content based on source materials and blog posts
• Around 100 well-designed custom hero images for blog posts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Finalized pillar page that's been up and running for over a year
• Well-designed e-book
• Visually appealing blog posts with a distnictive illustration style

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brafton demonstrated exceptional project management skills, which were clearly evident in their world-class email communication and highly effective virtual meetings. Their ability to consistently deliver all assets and products on time, and often even ahead of schedule, was truly impressive. In addition, their responsiveness to feedback and ability to quickly make revisions, often within just a few days, was a testament to their dedication to delivering high-quality work.

Working with Brafton was always a pleasure, and this was largely due to the collaborative and team-oriented approach of the project managers, Alex and Julia. They made us feel like we were all working together toward a common goal, and their frequent check-ins and updates kept us informed and engaged throughout the project.

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

We were most impressed by the production of high-quality visuals and illustrations that accurately represented even the most detailed and challenging briefs. The client platform was also well-designed and user-friendly making it easy to communicate feedback and approve projects.

Are there any areas for improvement or something Brafton could have done differently?

With regard to content writing, although we were always satisfied with the final result, we often noticed that there was still considerable editing that was required after the first drafts were handed over. I would perhaps suggest greater alignment prior to the first draft to mitigate the workload of later rounds of revisions.

BACKGROUND

Please describe your company and your position there.

I am the COO. I am responsible for the organization and performance of the entire company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton, and what were your goals?

To build the foundation (and more) for our digital marketing footprint. We specifically hire them to help with Website, SEO, Content Development and hope to expand their participation in our marketing solution.

SOLUTION

How did you select this vendor and what were the deciding factors?

Both from a valued recommendation and from the sales process to select them as a vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Technical Website Audit - they ran a gold audit on my website and provided feedback to improve it. They delivered a complete audit report at the end. Content development - they research SEO words that will benefit us, they write up research briefs for review, then they provide copy, finally they deploy it to my blog section of my website.

How many resources from the vendor's team worked with you, and what were their positions?

I have a project manager, an account director, one to two writers and an editor behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been able to improve our website. We jumped to the first page in searches organically.

How effective was the workflow between your team and theirs?

We meet weekly to review progress and next steps.

What did you find most impressive or unique about this company?

I feel like they are part of the team rather than a vendor we use. Their content development is excellent.

Are there any areas for improvement or something they could have done differently?

I prefer a more streamline, get to the point, project management style and I think they could cut out some of the PM overhead.

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing manager at Dynaway, a software company providing enterprise asset management solutions for a niche market using Microsoft Dynamics. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We knew the potential of organic searches to convert leads, but we lost our writer and realized our site traffic was dropping significantly. 

SOLUTION

What was the scope of their involvement?

Initially, Brafton was hired to help us with blogs and SEO strategies. They did all the research and guided us through which keywords were the best to target. Then, we expanded the scope of work because the engagement was going smoothly and was not time-consuming.

We now engage with them on other deliverables like e-books and video production. All the videos are animated, and Brafton has provided everything from the scripts to the storyboards. 

What is the team composition?

We've worked with about four teammates. 

How did you find & come to work with this vendor?

I found Brafton through a Google search and trusted them — I knew if they could get themselves ranked high on Google, they could do the same for us. 

How much have you invested with them?

We've invested just over $30,000 with them. 

What is the status of this engagement?

Our engagement began in December 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've continued to see increased site traffic, which is our most important metric. We've also seen an increase in ranking for our targeted keywords — we went from the thirtieth place to the fifteenth. The goal with the e-book was to have visitors spend more time on our page and provide them with information via the videos. We ended up increasing the page view time from 30 seconds to four minutes. 

How did Brafton perform from a project management standpoint?

Usually, we communicate via email. We also have biweekly meetings through Zoom with teammates involved in keyword research and content development. During those meetings, we also plan the content calendar and catch up on ongoing progress. Their team delivers quickly, and we rarely have to make changes. 

What did you find most impressive about them?

Even though Brafton has never worked with asset management companies, they've been able to create professional content that utilizes our keywords. They're incredibly easy to work with. We have a small in-house team, and working with Brafton has really expanded our marketing abilities.

Are there any areas they could improve?

I can't think of anything for Brafton to improve. 

Do you have any advice for potential customers?

I'd advise customers to hire Brafton because they'll quickly see results from the partnership. There is also no risk in engaging with them because the campaigns are cancellable if they aren't beneficial. 

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We wanted to produce quality content and leadership pieces. Still, we didn’t have professional writers or copy editors in-house, so we needed a partner to help us with that.

SOLUTION

What was the scope of their involvement?

Brafton publishes content for us utilizing the knowledge of our SME team.

What is the team composition?

We’ve been working with a writer, a copy editor, a project manager, and their editorial team.

How did you come to work with Brafton?

I found them through Clutch and Google search.

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve increased our engagement rate from our content on social media, and we’ve also had a high engagement in our newsletter. Also, the content pieces they helped us produce are the ones with the most attention in the last 12 months.

How did Brafton perform from a project management standpoint?

They plan the content collaboratively with our internal marketing team. Overall, they’re organized, clean, and have good project managers. Regarding communication, we use email, Zoom, and phone calls.

What did you find most impressive about them?

They’ve been great at understanding our project and its technical pieces of work, enabling them to write meaningful questions to our SMEs. We’re impressed with their writers' ability to go deep and broad into high technical specs.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re great, and I highly recommend people working with them.

BACKGROUND

Please describe your company and your position there.

Senior Manager Marketing for Asia Pacific

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton, and what were your goals?

We were a bit behind others in regards to digital marekting. SEO ranking website, in particular, was my goal 2019 when I engaged Brafton.

SOLUTION

How did you select this vendor and what were the deciding factors?

Brafton (then Castleford) was recommended by a team member who worked with them prior to joining Newell.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The discovery phase was the first thing we did, followed by recommended strategic initiatives based on capability and capacity. We implemented a curated blog strategy, social platform strategy, PPC and automation.

How many resources from the vendor's team worked with you, and what were their positions?

Kayleigh-

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

in 2021, our site enjoyed 37% more users, 45% more site sessions and 42% more page views versus 2020. Blog acquisition increased by 222% YoY. 86% of Blog sessions in 2021 were driven from organic search. Compared to July 2021, we have seen a 22% increase in page 1 keyword rankings (as of Jan 2022). There were 1,113 form submissions in 2021. This is ~92 form submissions on average per month.

How effective was the workflow between your team and theirs?

Very effective. The team at Brafton are highly knowlegeable and are very responsible and reliable. They feel like an extension of our marketing team. We had a project board where everyone knew what they need to do to keep tasks and projects moving.

What did you find most impressive or unique about this company?

I am very happy with the management and support provided across multiple projects, and the transparent pricing.

Are there any areas for improvement or something they could have done differently?

Automation expertise

BACKGROUND

Please describe your company and your position there.

I am the marketing director at an online IT services company that serves the United States. Our company is built around the agent’s workflows, not the other way around. We come to work to help agents do quality work more efficiently – not by forcing them to adapt to software, but by ensuring our software automates the actions that agents already know to work best.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton, and what were your goals?

After getting into Paid Search / PPC / Google AdWords we instantly realized that we needed a skilled agency to come in and audit our current PPC account, suggest fixes and optimizations. After the audit was finished we decided to hire Brafton for a 3 month project to implement the recommendations made in the audit.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed them along with 3 other PPC agencies, after hearing Brafton's proposal and pricing, we felt that their team was a perfect fit. They also allowed us to have a video call with the Brafton team member that would be heading up our project, which helped make the decision that much easier.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our marketing team provided Brafton with the necessary Google AdWords access and background details to begin work on the PPC Audit; once this was done there was some back and forth communication but for the most part Brafton made things so simple and "hands-off" that everything ran smoothly from start to finish.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager and a paid search specialist for this specific project (PPC Audit).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After Brafton provided the PPC Audit we had an internal discussion and decided that starting in January 2022 we would hire them to implement all changes/optimizations recommended in the PPC Audit, as well as manage our Google AdWords account for 6 months.

Describe their project management style, including communication tools and timeliness.

Communication was top notch with Brafton, e-mails were answered within 24 hours no matter how minor the ask was, they also have an internal system we were given access to for tracking the project's progress on a real-time basis.

What did you find most impressive or unique about this company?

We were impressed with their level of professionalism, industry knowledge, friendliness, and passion. The fact that they have some of the most talented people working for them in project management, sales, content creation, SEO, e-mail marketing, social media, PPC / paid search, etc. was what we were looking for - a "one stop" marketing agency.

Are there any areas for improvement or something they could have done differently?

Nothing of note.