Brafton

Introduce your business and what you do there.

I'm the digital marketing manager at Dynaway, a software company providing enterprise asset management solutions for a niche market using Microsoft Dynamics. 

What challenge were you trying to address with Brafton?

We knew the potential of organic searches to convert leads, but we lost our writer and realized our site traffic was dropping significantly. 

What was the scope of their involvement?

Initially, Brafton was hired to help us with blogs and SEO strategies. They did all the research and guided us through which keywords were the best to target. Then, we expanded the scope of work because the engagement was going smoothly and was not time-consuming.

We now engage with them on other deliverables like e-books and video production. All the videos are animated, and Brafton has provided everything from the scripts to the storyboards. 

What is the team composition?

We've worked with about four teammates. 

How did you find & come to work with this vendor?

I found Brafton through a Google search and trusted them — I knew if they could get themselves ranked high on Google, they could do the same for us. 

How much have you invested with them?

We've invested just over $30,000 with them. 

What is the status of this engagement?

Our engagement began in December 2020. 

What evidence can you share that demonstrates the impact of the engagement? 

We've continued to see increased site traffic, which is our most important metric. We've also seen an increase in ranking for our targeted keywords — we went from the thirtieth place to the fifteenth. The goal with the e-book was to have visitors spend more time on our page and provide them with information via the videos. We ended up increasing the page view time from 30 seconds to four minutes. 

How did Brafton perform from a project management standpoint?

Usually, we communicate via email. We also have biweekly meetings through Zoom with teammates involved in keyword research and content development. During those meetings, we also plan the content calendar and catch up on ongoing progress. Their team delivers quickly, and we rarely have to make changes. 

What did you find most impressive about them?

Even though Brafton has never worked with asset management companies, they've been able to create professional content that utilizes our keywords. They're incredibly easy to work with. We have a small in-house team, and working with Brafton has really expanded our marketing abilities.

Are there any areas they could improve?

I can't think of anything for Brafton to improve. 

Do you have any advice for potential customers?

I'd advise customers to hire Brafton because they'll quickly see results from the partnership. There is also no risk in engaging with them because the campaigns are cancellable if they aren't beneficial. 

Please describe your company and your position there.

I am the owner of a boutique cost optimisation consultancy

For what projects/services did your company hire Brafton, and what were your goals?

The company was expanding and neeed a more professional image, website and supporting marketing material. We wanted our message to be clear and to have a strong process to support our marketing.

How did you select this vendor?

We found four marketing agencies/individuals and had each pitch to us based on a set of pre-defined requirements. We selected Brafton as they had the strongest portfolio of past work in our space, had an up to date image and approach and ranked close to the top with their own website on Google. They were big enough to have a strong and varied team, whilst not charging the high prices of the biggest agencies.

Describe the scope of their work in detail, including any steps and the final deliverables.

We agreed a detailed scope of work which covered creating a new logo/graphical imagery, redesign of the website, creating an eBook, a case study and a number of articles/content pieces. Each deliverable was assigned a number of units, which gave us flexibility to modify the brief part way through by switching units from one deliverable to a new one that became a higher priority.

How many people from the vendor's team worked with you, and what were their positions?

We worked with five different people on the team, with a project manager assigned who ensured that work was pulled together and kept on track. Our account manager was excellent and helped by providing advice and positioning (which was outside the original brief) to ensure our messaging was on-point. We also worked with a designer and a copywriter and the head of the design team at times.

Can you share any outcomes from the project that demonstrate progress or success?

The project was 100% successful. We were very pleased with the deliverables and we now have an image that we are confident in and that projects our message. The new website is great and gets good feedback and we have a strong marketing process in place.

Describe their project management style, including communication tools and timeliness.

As soon as we signed up, we received a login to the project management portal, which clearly showed us the content, progress and contained all versions of the deliverables along with a clear approval/revision process. We also had regular video calls to work through the brief, stay updated on progress and provide feedback. There were some aspects of the design that we didn't like early on and they were happy to provide new ideas and revisions until we were delighted with the result.

What did you find most impressive or unique about this company?

The support and contribution we received from the team were outstanding - above and beyond the requirement.

Are there any areas for improvement or something they could have done differently?

No problems, it was a great experience working with Brafton.

Please describe your company and your position there.

I am the content and design manager of a technology and strategic consultations provider for parcel and LTL shippers. We work with some of the world's largest brands to help them manage their shipping spend from audit and pay, network optimization, opportunity modeling and more.

For what projects/services did your company hire Brafton?

Content marketing is a critical component of our demand generation and growth strategy; however, Google loves consistency, and churning out quality and timely articles, infographics, case studies, white papers, videos, and more is no small feat. I started looking for the right partner to not only help me execute these important content pieces, but also a partner that understood the transportation industry (my readers) in a way that helped showcase my company's industry expertise.

How did you select this vendor and what were the deciding factors?

After speaking with roughly ten content marketing specialists across the U.S., I felt the most comfortable and confident with Brafton. Overall, they offered the exact content services I was looking for, I was able to speak with their team to understand their level of experience in my industry, and they were very realistic in laying out what they could and could not provide as a partner. They were also very clear about pricing, which was extremely fair compared to the other content providers I was exploring.

Describe the project in detail and walk through the stages of the project.

During the initial exploration of what a Brafton partnership could look like, we had already settled on what types of content Brafton would assist me with, as well as what those subjects would be. We had a brief kick-off call to setup milestones and assess content/team needs, and then we established a weekly call where we could touchbase on where content was in the pipeline or any lingering questions.

Agencies like Brafton are true partnerships – you have to give as good as you get – so I've tried my hardest to collect as much info as possible upfront, as well as to provide clear instructions and outlines for content where possible.

I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work. It's clear they do their own homework, and the team has been very clear about expectations, questions, or content/project improvement opportunities.

How many resources from the vendor's team worked with you, and what were their positions?

For this project, I work with a variety of Brafton's team members, including a helpful account manager and project manager (who are both clear about needs and often provide SEO suggestions/best practices), a stellar content writer that never misses the mark, and an equally stellar graphic designer that helps create visual documents that relate and match my company's brand image.

Can you share any outcomes from the project that demonstrate progress or success?

In addition to helping increase our content output by more than 50%, Brafton's quality writing and practices have helped me create more consistent content pieces.

In addition, it's clear Brafton has thought through these pieces from an SEO perspective, as they suggest the best keyword placement for content titles, a crosslink strategy for the main site when pieces are published, as well as strong research on their own end for the writing component. As someone that's worked as a content and digital marketing strategist in a marketing agency before, I know these are no small tasks.

How effective was the workflow between your team and theirs?

Again, Brafton is very clear about needs and milestones. We have never been delayed or missed a deadline, even when I asked to add a project addendum and increase the content deliverables. Brafton is clear about when I will receive drafts, as well as when they require feedback to ensure any requested revisions are completed in a timely manner.

To date, I haven't had to request any content revisions, and I think that's largely due to the Brafton team's clear communication and execution. They obviously care about delivering quality components.

What did you find most impressive or unique about this company?

Overall, I'm impressed with the quality of their writing. I do my best to provide helpful insights, as well as clear instructions as far as what I would like to see in the articles/case studies/white papers, and Brafton listens to that feedback and delivers tenfold. I'm always impressed by their drafts, which are almost always the final documents.

Are there any areas for improvement or something they could have done differently?

No. This project is my company's first endeavor with Brafton, and because of that we've kept the project relatively focused on key content needs. That strategic focus combined with Brafton's best-in-class execution has lead to a very successful first project, and this is a partnership that I am returning to for continued content execution.

Introduce your business and what you do there.

I’m the digital marketing manager for Clemens Food Group. We’re a pork manufacturing company outside of Philadelphia, Pennsylvania. We’re a vertically coordinated business which means we provide everything such as farm-to-table pork products. 

Our brand Hatfield is a direct-to-consumer pork business, selling directly to retailers in grocery stores.

What challenge were you trying to address with Brafton?

We wanted to elevate our social media channels and achieve a more consistent and updated look and feel.

What was the scope of their involvement?

We essentially had a presence on our social media channels, but we wanted to further elevate our digital presence with Brafton — so we can better speak to our target consumers.

We started with a four-week discovery process to get to know our business, and then they did a full audit and analysis of our social media, as well as our website traffic. Since then, they’ve been managing our social media calendars and we work with them on a weekly basis — we have an interactive approach and put together our weekly content calendars based on our corporate priories.

Additionally, we work with a dashboard with them to review, approve, decline, and discuss our social media postings on a regular basis. We’ve also decided to hire Brafton to support our website consolidation process, so they’ll be handling our SEO for seven of our corporate websites, as we come up with the strategy to consolidate them.

What is the team composition?

We basically work with everyone from Brafton, including the CEO, sales team, copy editors, and proofreaders. We’ve also worked with the social media team, website team, and their technology and integrations team.

How did you come to work with Brafton?

We actually brought in Brafton from my previous organization, and they supported my franchise network executive recruiting for about 10 years.

How much have you invested with them?

Thus far, we have a $120,000 contract with them for the year, and we’ll be spending an incremental $100,000 dollars on our website project.

What is the status of this engagement?

The ongoing partnership started in March 2021.

What evidence can you share that demonstrates the impact of the engagement?

Since the partnership is still new, we haven’t set a definitive KPI right now. However, we’re seeing a drastic improvement in the overall aesthetics of our brand, and consistency in our communication across our digital platforms. They’re doing excellent in the short term that we’ve worked with them.

How did Brafton perform from a project management standpoint?

They are far and beyond any of the agencies that we’ve worked with in the past. They’re extremely organized and they’ve actually created a lot of efficiencies for us internally — the way they streamline communications between our channels has been really wonderful.

They have a web-based internal platform that they use, and we typically communicate through email and weekly phone calls.

What did you find most impressive about them?

I will say that the amount of data and analytics they bring to the table has been extremely refreshing. We’re really utilizing our expertise, content management, and trending topics — they’re really bringing ideas based on data, and not just what’s hot on social media.

They’ve truly opened our eyes to the way that we accomplish our process, which is why we’ve decided to work with them on our new project. They really understand our brand and messaging, and they can quickly and decisively put out content that says a lot by saying very little.

Apart from that, they take criticism extremely, they’re very agile, and they’re quick to respond to anything that’s needed.

Are there any areas they could improve?

One piece of constructive criticism that I have is the shift in personnel resources on our account could’ve gone more efficiently. The transition from the previous representative to who we’re working with now could’ve taken longer, but it wasn’t communicated as directly as it could’ve been.

Please describe your company and your position there.

I am a Senior Manager at JTB Corp. Global headquarter in Tokyo, Japan. Our company offers a wide variety of products, services, and solutions ranging from business travel, MICE, and employee benefits to publishing, merchandising, and digital solutions. Our company has about 20,000 employees in 30 countries, and we serve individual clients and B2B partners around the world.

For what projects/services did your company hire Brafton?

We have been working with BRAFTON to build content creation strategies to create the international identity for our Global Inbound and Outbound businesses. We rely on BRAFTON to be creative in content development.

What were your goals for this project?

We aim to increase and strengthen the awareness of our business segments. We were seeking to create a variety of content for our Global inbound & outbound business segments. We were seeking a partner who understands the needs of our global clients and connects the dots to help us create exciting content.

How did you select Brafton?

Our team searched the number of companies in Japan and abroad. We started with a list of 7 companies based in Japan and the United States and narrowed it down to 2 after receiving their initial pitches. Being stationed in Japan and not knowing about this company, honestly, it was not an easy decision to select an unknown partner in the U.S for our project. Still, after having an e-meeting with BRAFTON, we felt a vital sign of willingness to work alongside our team made it easy for us to work with them.

Describe the scope of their work in detail.

After selecting BRAFTON as our business partner, we had a series of e-meetings explaining our businesses, goals, and JTB's company brand. Both sides were eager to know more about their ins and out of our work and our companies. After sharing the initial thoughts of our plan, they worked with us on creating the content strategies for our global inbound and outbound businesses. The understanding and teamwork brought us to this point, and today, we have gathered great content for our B2B clients.

What was the team composition?

We have worked closely with several team members in 4 different States, and I believe there were more than six members involved in our project and the size of their team remains the same till today.

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of our partnership with BRAFTON we have experienced valuable content for our businesses. We have experienced tremendous traffic to our websites, social media sites.

How effective was the workflow between your team and theirs?

Everyone assigned to our project is straightforward to communicate with, and we always exchange ideas regularly. We connected via e-meetings at least once a month. They met timelines swiftly. And they shared the final material via their internal portal system, a convenient and time-saving tool.

What did you find most impressive about this company?

They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience. I like their efforts to be flexible with us and loved the solutions offered during difficult times. We have worked with other companies in the United States, but this was an exemplary collaboration. Because of their tremendous help and support, we recently have extended our content creation contract with BRAFTON.

Are there any areas for improvement?

Of course, things can always be done differently, but we are satisfied with their understanding and exceptional support to our people under the circumstances. We prefer quality over speed, and I am proud to say that we have supported us and help to present great content to our business partners.

Introduce your business and what you do there.

I’m the VP of marketing and brand development with FFVA Mutual Insurance, a regional insurance carrier that specializes in workers’ compensation. We’re licensed in ten states in the Southeast. 

What challenge were you trying to address with Brafton?

Our biggest challenge and obstacle was content creation. We have a very small and nimble marketing department here. I needed content services because we were starting a blog. We wanted to position ourselves as brand experts and champions in that area.

What was the scope of their involvement?

Our original scope started with writing and content marketing. However, we gradually expanded that because of Brafton’s capabilities. Their scope of work has expanded to other areas such as illustration, infographics, SEO strategies, and e-books. 

The best project that we’ve worked on with them was on a “return-to-work” campaign. It started with an e-book, but then it expanded into a re-optimized page on our website, where they created illustrations and additional 3–4 blog posts. We were also able to do a direct mail piece off of the infographic and the e-book. 

What is the team composition?

We’ve worked with several people from their team, including three writers, 3–4 managers, a couple of strategists, one designer, and a person for email marketing. 

How did you come to work with Brafton?

When I was researching different content marketing companies, it was strictly for copywriting. Originally, I was looking at a couple of their competitors. However, Brafton was their own brand champion. We do one thing, and we do it really well, so they resonated well with us. 

What I really like about Brafton that I thought was unique is how they do their units. I’ve worked with many different agencies and companies by retainer or monthly expense, and accountability isn’t always there. I like Brafton’s approach to that because it was more of an a-la-carte setup based on what worked for their customers versus a monetary value for that month. 

What is the status of this engagement?

The partnership started in November 2017, and it’s ongoing. We kicked the e-book project off in February 2019, and it’s also ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Brafton has been a great partner for content and other areas I wasn’t originally intending. Truthfully, they’ve been an extension of our department. They’ve allowed me to build and grow what we can produce for content and other areas. 

We’re actually on our 12th statement of work with them, and we’ve completed nearly 130 projects to date.

Since our “return to work” campaign was far-reaching, it was very well received. We measured results via the email open rate. We were also able to track the page visits from organic and existing site visitors, and we saw how many times the infographic for the blog post was viewed. 

When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on page one or two, depending on the region in terms of analytics. We continue to look at the metrics and even toy around them.

How did Brafton perform from a project management standpoint?

I feel they’re an extension of my team, and they keep us accountable. We have weekly calls, and the project manager always follows up with a recap of action items needed on both sides. 

They recently implemented an online platform where I can go in and see what’s in progress on their side or any to-dos for our end, whether it’s a Google Docs file or an illustration. 

Communication has been seamless, and it’s been outstanding because they’re always responsive and informative. Whenever I have a question or want to reach out to them with a specific need, they immediately look into it and make it happen for me.  

What did you find most impressive about them?

I’m impressed with several of their qualities — their consistency, relationships, quality of work, flexibility, and adaptability. 

Often, during our calls, we don’t just talk about projects and progress or to-do lists. We use that time as an opportunity to brainstorm strategic initiatives, like how we can use content in other ways and beyond just words. We then see opportunities for each project to become its own campaign. 

Are there any areas they could improve?

They’re checking off all the boxes, and that’s the reason for our long-term relationship and partnership. 

However, perhaps they can have a little more depth in writing tones and styles. That was our challenge in the beginning. We went through a couple of writers to find the best fit for us, but we eventually found that person who knows our tone and voice very well. 

Do you have any advice for potential customers?

My advice would be to see working with Brafton as a partnership, and the success is based on open communication and willingness to look at the big picture and not to try to limit their abilities. They position themselves for content, but they do so much more than that.

Please describe your company and your position there.

Quite simply, we are “all in” on client success. Allitix was founded in 2017 to focus on providing the best experience for all stakeholders: management teams, project teams, and employees.

Our focus is delivering high-value industry solutions through connected planning & analytics. The team has an average of 15 years of consultative experience and over 60 successful projects.

We bring data, people and plans together. I am the Marketing Manager at Allitix. I handle all things marketing: the website, social media, events, sales collateral, sales messaging, etc.

For what projects/services did your company hire Brafton?

My company hired Brafton to create the content we needed to elevate our consulting to the next level. We have so many brilliant people and ideas, but we don't always have the time to push those ideas out to prospects and clients.

Writing for internal business process and analytics can be tricky and it takes time and skill. With Brafton, I can utilize my brilliant consultants and their expertise to bring ideas to Brafton, and they will create content around their ideas.

They have the technical writing skill to write about difficult topics but make it interesting to read. Brafton has the marketing skill to make content that can be hard to portray very readable and interesting for clients and prospects.

What were your goals for this project?

The goals were to have content for our website and campaigns that were well written and got out message across. This would bring our campaigns to the next level, spread brand awareness and encourage new business.

How did you select Brafton?

We selected Brafton after speaking with them and trusting them with the process. We are a smaller organization so we wanted to be sure we were spending our money with a company that understood our goals.

I can't remember now who else we considered or how many other vendors there were. During the decision making process I was involved, our Solution and Innovation Director was involved, and the CEO was involved.

Describe the scope of their work in detail.

The scope has remained mostly context creation and SEO work. Brafton has done a lot of creative work and some tracking and reporting. I have been involved in the process by providing materials, providing the guidelines of what we wanted, giving feedback, passing on new projects, etc.

Brafton has been responsible for taking our ideas and information, and creating blogs, videos, articles etc.

What was the team composition?

The people on the team have changed but normally there are 3 people working with us! There will be more working with us on our most recent project because we are doing an informational video and that is a new team.

Can you share any outcomes from the project that demonstrate progress or success?

Our SEO has boosted tremendously, our campaigns are more significant, our messaging is more impactful, we would have a much harder time marketing our services without Brafton.

Our software parter, Anaplan, has appreciated our content and it is always good to differentiate ourselves as a partner. The work Brafton does has continued to exceed our expectations and we will continue to use them moving forward as we continue to grow!

How effective was the workflow between your team and theirs?

Normally, it is just me from the Allitix team. There may be the lead consultant on the call or someone that is helping with a current campaign on the calls. Brafton has been great about scheduling and keeping our projects on track.

Feedback has never been an issue, they just listen and adjust. We have never had a problem communicating.

What did you find most impressive about this company?

They can take a base idea or topic and elevate it to the next level. Consulting in data analytics and planning processes can be hard to express to people that aren't in the industry. Brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for.

Are there any areas for improvement?

Not that I can think of!

Introduce your business and what you do there.

I’m the communications manager of a marketing technology consultancy.

What challenge were you trying to address with Brafton?

The business shifted focus in 2019, so our marketing efforts needed to change. Brafton was brought on board to fulfill our need for top-of-the-funnel content on our website.

What was the scope of their involvement?

As we changed our brand messaging, we outlined how we wanted them to get our ideas across and provided some guidelines.

Brafton does keyword research and writes regular blog posts to help us become more visible. For the most part, they focus on marketing technology topics. For example, they’ve written blogs about “Modern Market for Traditional Financial Services” and “Marketing Automation is Transforming How We Reach People.”

What is the team composition?

We’re regularly in contact with four people, including one writer, a chief editor, a project manager, and a content strategist.

How did you come to work with Brafton?

Brafton was brought on board before I was hired.

How much have you invested with them?

We spend about $80,000 annually (approximately $160,000 in total), but we expect that to increase as we expand our engagement.

What is the status of this engagement?

I started working with them in September 2019 and the project is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Brafton has surpassed my expectations. They’ve done an incredible job at taking the information I gave them and owning the new brand messaging and voice. They’ve been able to emulate our style, while successfully putting their own spin on it.

Whenever we receive a new piece, I can’t wait to read the content that they write. I never have to change more than a word here or there. The research they do is on-point.

They develop content that is so valuable for our business. Not only can we post their articles to increase traffic, but we can also use their content for social media and sales enablement tools. As a result, they’re helping us establish our position in the market.

Now we’re looking to increase our investment in them because they’ve blown it out of the water. Our CEO thinks their work is amazing.

How did Brafton perform from a project management standpoint?

I look forward to every meeting with them. We communicate with them via email, Google Docs, Google Sheets, and Google Hangouts.

What did you find most impressive about them?

They listen to our needs and work hard to create content that aligns with our brand messaging. When we shifted our brand messaging, they took the information I provided and adjusted as needed. They’re really good at what they do.

Are there any areas they could improve?

No, I think the world of them.

Do you have any advice for potential customers?

Gather all the information and guidelines that you want to share with them and be honest about whether or not you’re happy with their work. Do that, and you’ll be successful.

Introduce your business and what you do there.

I’m the vice president of Lightning Labels, a custom label provider based in Denver, Colorado. We print custom labels for small and medium-sized businesses (SMBs) in a variety of vertical markets, including health and beauty, food, beverages, nutraceuticals, cannabis, hemp, and CBD-related products. 

What challenge were you trying to address with Brafton?

We hired Brafton to do our blog posts and press release contents on various topics based on our vertical markets, as well as some broader-based topics, such as type of materials for labels, types of lamination, and more. 

What was the scope of their involvement?

On a monthly basis, Brafton provides blog posts for our website. We also have a very strong presence on Facebook and Instagram, as well as Twitter and LinkedIn. Once the content is posted on the website, we distribute it on our social media platforms.  

Once or twice a month, we do a press release on different topics, like when we launch a new product or if we bring in a new senior person to our team. Prior to the COVID-19 pandemic, we were attending a variety of trade shows throughout the year so we would bring in Brafton’s content about our attendance. 

They have a specific process in place regarding the development of content. Initially, we went through a creative brief, and they asked for specifics about our business. We provided them either specific keywords or topics that we’d like them to touch on.

Then, they develop a search performance brief based on the information we give. They do extensive research on those keywords and what’s trending in the marketplace. From there, they develop the content. 

What is the team composition?

Currently, I work with Sonny (VP of Customer Experience), who has been a part of our account for eight years. I also work with Tony (Senior Content Writer), who’s my primary writer. Tony has honed in on the key value points of our business and represents us very well in his writing. 

How did you come to work with Brafton?

The relationship between our company and Brafton was already in place when I started working with Lightning Labels. I did happen to look at some other competitors, but Brafton’s content development process is high-quality and affordable, and the turnaround times are very good. 

The writer I’ve been working with really understands our business and hits the proper tone of voice that we’re trying to achieve, so I decided to maintain the relationship.  

How much have you invested with them?

We have spent about $300,000 in total with them, or about $25,000 a year. 

What is the status of this engagement?

We’ve been working with Brafton since 2008 and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our website is tagged on Google Analytics, and we’ve seen a consistent increase in the number of visitors and time spent on our blogs year-over-year — we’ve definitely seen a lift that way. Organically, we’ve seen a rise in revenue, so we know that people are engaging with our blog posts and reading them. 

We’re also seeing a quote request on our blog pages, where someone can request pricing for an item. 

How did Brafton perform from a project management standpoint?

It’s a very smooth process. We typically communicate through email. We have quarterly meetings with them to go over metrics and they make recommendations where there’s an opportunity to optimize the content.

What did you find most impressive about them?

I’ve got a budget to maintain and marketing dollars are always tight, so knowing I’ve got flexibility with them is good. They’re always willing to work with us and bring new ideas to the table. 

They — especially Tony, our writer — understand our business and are able to communicate our value points and what Lightning Labels is. Tony is able to drive the right tone of voice and showcase our brand well. That, to me, has been the most impressive thing about working with Brafton. 

Are there any areas they could improve?

Prior to Tony being my account writer, I had some other writers who didn’t hit the mark. However, I appreciated that I was able to go to Sonny and express my concerns. They made adjustments on their side to make sure that I got what I needed. 

There have been times when turnover happens in terms of either the account manager or the content writer. At the end of the day, they always made good on it. Twelve years later, I’m still doing business with them. 

Do you have any advice for potential customers?

I would definitely recommend Brafton because I think they take the time to know your brand and they have good turnaround times. I’ve recommended them internally to our sister brands and everyone that I’ve recommended Brafton to has been happy with their services.

Introduce your business and what you do there.

I’m the customer communications manager of eSpatial. We’re a business mapping software company. We provide data visualization and analysis software for businesses through mapping.

What challenge were you trying to address with Brafton?

We were trying to work on our SEO. We wanted to start generating new content as well as optimize some of our older content.

What was the scope of their involvement?

Brafton handles our content marketing. They’ve also done some nurturing work where they’ve written emails and direct campaigns for us. Our email audience is people who've signed up for a free trial or done a discovery call with a salesperson. There are also emails focused on longtail follow up, and the Brafton team did some of our newsletters as well. Additionally, they’re doing some of our PPC and Google Ads work currently.

What is the team composition?

I primarily work with an account manager. Other team members we’ve worked with include a project manager and two writers. In total, we’ve had about six people working on our account.

How did you come to work with Brafton?

We found them through a web search.

How much have you invested with them?

We’ve invested around $30,000–$45,000.

What is the status of this engagement?

Our ongoing engagement started in March 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a number of the pages they created go to the first page of search results. One of the pages has been our top converter for free trials and it has a high conversion rate. Brafton has been easy to work with and very responsive. They slot in where we need them and are flexible. Their quality of work is great.

How did Brafton perform from a project management standpoint?

They’ve done very well with project management. Their team keeps us in the loop and presents us with tracking sheets. We can always see how things are going and where each piece of the content funnel is. We primarily deal with our account manager so it’s nice to have one contact person. He’s been great. We hold weekly calls to discuss everything.

What did you find most impressive about them?

It’s a major relief to have that flow of content coming in. It’s nice to have something new to put up on our blog. Brafton has made things easier for us than when we wrote everything internally. They make our lives easier. We don’t have to chase them or come up with the ideas ourselves. Their team handles the keyword research. Having their expertise on the keyword research side has been very helpful.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

The more access you give them, the smoother everything will go. When they’re able to see your metrics, it makes it easier to make sure everyone’s on the same page.