Fuel your brand

Our Company:

Since 2008, Brafton has been at the forefront of content marketing. Now we’re not only one of the leading content marketing providers in America, but we have grown from our modest roots into a diverse digital marketing partner. Our evolution is fueled by our people. We are not just striving to do good, we set our sights on greatness and refuse to be satisfied with anything less. This is what drives us.

Our Mission:

At Brafton, we create great content, but our approach to content marketing is as complex as the industry itself. We tell your story in a way that will resonate with your audience through all the right channels. Our holistic services allow us to craft a highly specialized strategy that targets your unique needs and pain points. We stretch our marketing muscles day in and day out to ensure we are limber and agile in our execution of your strategy.

Brafton’s people are the key to our success. We want to help your business grow and thrive, and we aim to be an extension of your team. Our team of talented marketers is always seeking new ways to keep you ahead of the curve and create an adaptable support system to help you achieve your goals. We cultivate a collaborative environment that fosters bold ideas to propel our clients forward. At Brafton, we don’t just work with each other, we work for you.

 
$5,000+
 
$150 - $199 / hr
 
250 - 999
 Founded
2008
Show all +
Boston, MA
headquarters
  • 2 Oliver Street, 2nd Floor
    Boston, MA 02109
    United States
other locations
  • 168 North Clinton Street, 4th Floor
    Chicago, IL 60661
    United States
  • 300 Montgomery Street, Suite 638
    San Francisco, CA 94104
    United States

Portfolio

Key clients: 

Our clients span the full spectrum of B2C and B2B industry verticals and company sizes. We create outstanding content for clients that range from broad services and goods to extremely niche. 

 

Reviews

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Digital Strategy for Custom Software Firm

"They do great work with concept writing and design."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2016 - Ongoing
Project summary: 

Brafton provided a variety of services to further content creation and lead generation efforts. Implementation of videos, blog posts, and social media marketing coalesce into a comprehensive digital strategy.

The Reviewer
 
50-200 Employees
 
Rochester, New York
Mat Ray
Director of Marketing, CloudSmartz
 
Verified
The Review
Feedback summary: 

Brafton produced nearly a 100 pages of content and 10 landing pages. Their work has brought in over 80 leads with a significant portion being industry-specific. Learning the ins-and-outs of a complex business, they produced written content that perfectly represents the brand.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at CloudSmartz. We’re a custom software application development firm that provides global delivery services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We reached out to them with content creation and lead generation as our primary goals.

SOLUTION

What was the scope of their involvement?

The engagement started off with Brafton producing a few blog posts so we could get to get additional content out there and build brand awareness. I'll provide the topic, minor outline, and reference link for each post. They’ll do the research and draft a detailed outline for our approval. Finally, they’ll write the post. They utilize automatic posting, so the new content gets released as soon as we approve it. This way, we don’t have to worry about execution. To give customers a greater interactive experience than looking a fact sheet, we explored additional mediums of content creation.

In addition to blog posts, Brafton provided an entire digital content strategy by creating infographics, e-books, and white papers. We collaborated with them to organize a keyword list because we’re a niche provider. They used their tools and expertise to implement an SEO plan for us. They also created videos, both animated and scripted, and did some social media work as well. Continuing the engagement, we’re moving forward with a social media revamp later this year.

What is the team composition?

There are usually 4–5 people we work with during weekly meetings. However, I talk to the account manager and project manager more frequently.

How did you come to work with Brafton?

I’ve used Brafton in the past when I worked for another company. As a result, I hired them because I knew what they could do. Plus, they’re on the East Coast and offered a price point that was affordable on my budget.

How much have you invested with them?

We’ve spent $25,000–$35,000 annually.

What is the status of this engagement?

We started working together in April 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped fine-tune our message across all mediums. From a content creation perspective, we've got an additional 90 pages of blog posts and other content created since the start of this engagement. That influx helps improve our Google ranking. Regarding lead generation, we’ve created about 10 landing pages that garnered 81 leads, a quarter of which were industry specific. We expect the increased web-traffic to drive continued the growth of lead generation.

How did Brafton perform from a project management standpoint?

I can reach out to me any time of the day and they’ll usually get back to me within 24 hours. They’re good about being on top of everything. I’m usually the one holding the process up, so they’ve been very patient and get everything done promptly. Additionally, we just got assigned a new account manager and the transition was very smooth. It’s worth noting when a manager can transition effectively and provide value immediately.

What did you find most impressive about them?

They have a wide breadth of experience and I appreciate their SEO recommendations. Other companies always try to do too much. Brafton gives you what you need without going overboard. Their patience and flexibility are standout attributes as we’re a hands-on client. We provide complex solutions so getting all the details correct is important. It’s tough for people who aren’t in our industry to fully understand what we do, but they’re quick learners and deliver things swiftly. The content they’ve written has been perfect.

Are there any areas they could improve?

I’d like to see more in-depth planning to match what we’re doing on a month-to-month basis.

Do you have any advice for potential customers?

If you're a small marketing team looking for an extension to your content creation and website management team, Brafton is a great company to work with.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We’ve experienced a few slow design turnarounds.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    They do great work with concept writing and design.
  • 4.5 NPS
    Willing to refer

Content Marketing for Educational Management Company

"I liked the quality and communication so much that I tripled the amount of volume we were doing with them."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

An educational company wanted to enhance the quality of the websites that they manage for various universities. Brafton provided blog content, 90 articles/month, and infographics on a quarterly basis. They also planned a social media calendar for various networks.

The Reviewer
 
10,001+ Employees
 
London
SEO Manager, Educational Institute
 
Verified
The Review
Feedback summary: 

The quality of Brafton's work is high, and online engagement is strong as a result of their efforts. Additionally, communication and customer service were excellent.

BACKGROUND

Introduce your business and what you do there.

Our company works with universities around the country to help promote and grow their online degree programs. I’m the search engine optimization manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We manage all the websites for the universities that we partner with, and we needed help to enhance the quality of the content.

SOLUTION

What was the scope of their involvement?

Brafton provides blog content, articles, and infographics for us to publish on our website and promote through internet marketing channels. They provide approximately 90 articles a month for us. Brafton helps with some of our social media accounts. Brafton provides a monthly social media calendar that we review internally and then we also review with our partners to get approval. From there it would get rolled out to the social media networks that we’re working with. We have a lot of interaction between our two teams. We have kickoff meetings where we talk about style guides, the primary focus, the style and tone, and expected delivery. As those articles are delivered, they go through several rounds of internal edits before they go to our partners for review. The infographics are done on a quarterly basis, those are published on the website, and shared socially.

How did you come to work with Brafton?

When I was hired, Pearson was already using Brafton. When I came on board, we were only using them for 30 articles a month. I liked the quality and communication so much that I tripled the amount of volume we were doing with Brafton.

How much have you invested with Brafton?

We spend between $100,000 and $200,000 with them monthly.

What is the status of this engagement?

I know we’ve worked with them for over three years, but I don’t know when the engagement started.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Our engagement online has been very good. The turnaround times of getting everything approved has been much better.

How did Brafton perform from a project management standpoint?

We use email, phone, and Basecamp to communicate and Brafton is very responsive. Brafton listens to our feedback, and they’re a really good partner.

What did you find most impressive about Brafton?

It’s a combination of excellent communication, excellent customer service, and the quality of their work.

Are there any areas Brafton could improve?

Brafton could offer more services so I can use them more.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Brafton is usually very good about meeting deadlines. If something can’t be met, they let us know.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    For the reasons I’ve already said, this is the score.
  • 5.0 NPS
    Willing to refer

Content Marketing for Recruiting Company

"Brafton is a true partner that is good at what they do, and are the biggest bang for your buck."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2012 - Ongoing
Project summary: 

A recruitment firm interested in increasing their search rankings, collaborated with Brafton to develop an SEO strategy, which included a content calendar for certain keywords and content for their weekly blogs. 

The Reviewer
 
51-200 Employees
 
Baltimore, Maryland
Polly Brady
Marketing Director, Profiles
 
Verified
The Review
Feedback summary: 

As a result of the client's partnership with Brafton, there has been a 16% increase in organic traffic just from the blogs, and a 22% increase in all SEO organic traffic. Brafton delivers strong results within a very reasonable budget. 

BACKGROUND

Introduce your business and what you do there.

Profiles is a creative, marketing, and technology recruitment firm headquartered in Baltimore, Maryland. We have supporting offices in Philadelphia, Richmond, and Washington, DC. Recently Profiles has made a national footprint to include the markets of Chicago, Dallas, Northern New Jersey, and San Francisco. Our recruitment services provide Fortune 500 and midsized brands with candidates in the marketing, creative, and technology space. Staffing solutions come in the form of contract, contract for hire, direct hire, and managed services. My role is the Director of Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

Profiles’ executive leadership strongly believes in investing in the company's marketing department. We wanted to augment our internal staff to include a copywriter in order to increase our search rankings, gain a greater visibility online, and position Profiles as the subject matter expert in the creative staffing space. 

SOLUTION

What was the scope of their involvement?

The project includes two long-form blogs per week. Topics are published from a content calendar that we create together. The content calendar is based on targeted key phrases that correlate to our business offerings. The relationship begins with a kickoff meeting amongst you and your dedicated account team. The intake meeting will document your creative briefing to ensure all Brafton team members understand our vision, goals, obstables, tone, audience, and a means to measure results. A weekly cadence of deliverables had both of our teams in a groove in no time. Once the content is written, Brafton will optimize the page title, URL, header tags, keyword usage throughout, internal link, and supply images and alt text. Each article is sent via email requesting our feedback. With one or two rounds of revisions, we then submit the approved copy that is streamed directly into our CMS and published in real time. Monthly reporting calls are held to review how our rankings and lead conversions performed site wide.

How did you come to work with Brafton?

I vetted a total of five firms and freelancers who I found through content agency research and Upwork (formerly Elance and oDesk). Brafton was then referred to me by a fellow marketing friend who worked at an enterprise staffing firm. I was hesitant my budget couldn't compete but made the call to learn more. The rates were fair and scalable. The access that Brafton has to resources and publications is a big selling feature. We now have a dedicated team of five---writer, strategist, and account manager--for less than the cost of one full-time copywriter. 

How much have you invested with Brafton?

We spend $16,000 per year with them.

What is the status of this engagement?

We began working with them in March 2012 and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

Writing a good article that can be found is essential to attracting inbound leads and that's what they help us achieve. We’ve seen a 16% YoY in organic traffic from blog articles alone. Overall organic traffic increased 22% YoY. To know that blogs alone contributed to 16% of that increase tells a big story. Recently, we aligned our content strategy to support B2B client lead generation. In staffing, marketing efforts must attract both prospective clients and qualified candidates. We’ve been publishing a lot of content to attract and nurture the B2B audience in support of sales growth. Understanding the challenges of B2B marketing and then seeing the results in organic traffic is very telling of Brafton's impact. 

How did Brafton perform from a project management standpoint?

Brafton's team is spearheaded by an Account Manager who is our main point of contact. That person has an understanding of web, digital, and SEO. The team is always available and we communicate by email, except for our monthly meetings by phone. The success that comes from the relationship is also very reliant on the efforts you put in as a client. It is not a 'set it and forget' journey. It takes a collaborative team to produce an impactful outcome to your business. 

What did you find most impressive about Brafton?

There are other agencies who have content agencies who offer shiny bells and whistles that Brafton doesn't but they come at a premium. If you’re a marketer with a vision and strategy for how content will improve your business but don't have the copywriting resources to execute, then Brafton is a true partner that is good at what they do, and are the biggest bang for your buck. 

Are there any areas Brafton could improve?

Their creative library could be improved. They’re pulling stock images to support our articles and those are limited.

4.5
Overall Score Brafton is providing a team of five with an underpinning message that they are less expensive than a full-time employee.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    It takes both the client and the agency to meet those deadlines. We don’t always hit the deadlines.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    There are people that can do it better with more bells and whistles. But with Brafton, you get what you need for a great price.
  • 5.0 NPS
    Willing to refer