What evidence can you share that demonstrates the impact of the engagement?
The direct benefit of their work has been an increase in organic traffic, as well as an increase in sales. It’s an upfront investment with a hopeful payout from the direct benefit from the links, which we’ve seen consistently.
As I mentioned, I’ve worked with a lot of link builders, but North Star Inbound definitely stands out as one of our top vendors.
How did North Star Inbound perform from a project management standpoint?
Their project management has been stellar. The team constantly updates us on the links we’ve acquired and allows us to provide them with feedback. Occasionally, their campaigns are a little slow to ramp up, which can be a little frustrating, especially when we don’t know why that is.
But it takes a lot of work to do projects like this. North Star Inbound always lets us know when an outcome we want isn’t possible. Our campaigns have adapted quite a bit since we started working with them.
What did you find most impressive about them?
They are a company that you can trust and has your best interests at heart. Their mentality is “If they do well, we do well.” The team listens to our feedback and needs, adapting the campaign towards that as best as they can. They also adapt to changing algorithms and changing times, which is why we keep coming back to them.
I’m impressed by their service and the quality of links that they’ve been able to build for us. It’s been a good partnership. Nicole is very capable of listening to the clients’ needs and developing strategies and ideas around them, which is something a lot of link building companies don’t do.
Are there any areas they could improve?
We’ve seen an uptick in cost, which we’re not a big fan of. Additionally, sometimes they’re really consistent and other times we just don’t hear from them. So, they could be a little more consistent. It would also be useful for them to report potential outcomes.
The team could also assist more with strategy, which we’ve been doing ourselves. Otherwise, our experience has been really good.
Do you have any advice for potential customers?
Come up with a list of specific goals and strategies. Then, relay that information to North Star Inbound so they can tell you what is and isn’t possible. The team will be honest with you. Go into the partnership with appropriate expectations; don’t expect this to be a cure-all for all of your SEO problems.
Additionally, know that white hat link building is expensive and takes time. So, expect six months to a year to see the full benefit. If you’re looking for something quick and cheap, you might want to look elsewhere.