What was the scope of their involvement?
Using the same channels we had in place, Forge Worldwide brainstormed an engaging new way to present our campaign artistically with a black-and-white feel. Forge helped secure the photography and television crews. The team enhanced the way it was presented artistically, and they brought a fresh perspective to it.
They shot radio and TV commercials as well as still photography. Our media buys were a collaborative effort. Other tasks we assigned them included marketing our company in general via direct mail and social media. They came up with advertising ideas to represent us well.
The team also pitched the tagline we used both for this and across all our marketing for several years: "No Nonsense Like You." We were known as the no-nonsense life insurance company, and they put a fresh twist on that reputation to make customers feel they were being treated in a direct, simple, and straightforward manner.
What is the team composition?
We had both an account representative and frequent access to the president and creative director. Harry (CEO, Forge Worldwide) and Rob (Principal Executive, Forge Worldwide) co-founded Forge Worldwide together. We regularly met in person with them frequently, along with daily contact with our account rep. The beauty of their company is their personalized representation and relationships they form. I got to know many Forge employees very well over the course of our relationship.
How did you come to work with Forge Worldwide?
We conducted an extensive search for creative partners in our area. We met with Forge Worldwide several times during our evaluation process and hired them because their presentation was the most creative. They respected what our brand had stood for in the past but also helped us dust it off a bit. Having been in business since 1907, we were proud of our brand. We needed a fresh perspective that still represented our past and heritage. Forge Worldwide had the most fitting idea of any company we considered.
It was essential to me that we have a partner we could trust to accurately represent not only our company but also our spokesperson. After sitting down with Harry and Rob, it was clear that the campaign would be in good hands with their team.
How much have you invested with them?
We had Forge Worldwide on retainer. Any production we did with them like commercials was an additional cost.
What is the status of this engagement?
We started working together in the summer of 2011.